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Seen and noted
Kupu: Matariki Spark, working with Colenso BBDO, is bringing stories of Matariki to the entire country this year by launching 0800 MATARIKI, which offers nine enchanting stories behind each star in the cluster in both Te Reo Maori and English. The campaign has been a collaboration with University of Waikato professor Dr Rangi Matamua and TV and radio presenter Stacey Morrison. This is the latest initiative from Spark designed to help preserve MaÌori oral traditions and archive stories, complementing Kupu, a platform that translates images into Te Reo Maori. VIEW THE CONCEPT Sydney Opera House: Where Inspiration Lives 'Where Inspiration Lives" is a communications platform to drive attendance and ticketing for the Children, Families & Creative Learning program at Sydney Opera House. By evoking a sense of childlike wonder, the platform shines a light on the possibilities and excitement children and families can experience at the world-famous performing arts centre. The Hero Film, follows a young girl's imagination inside a makeshift sails-shaped cubby house as she recounts a recent trip to the Opera House to her wide-eyed younger brother. Under the magical glow of a flashlight, they're both transported to the Opera House where together they explore beneath the sails of Australia's most famous building. Along the way, the pair comes face-to-face with much-loved children's characters Spot the Dog, One the Bear, Beep, and dinosaurs from Erth, all of whom feature in the Opera House kids' programs past, present, and future.VIEW THE SPOT  Coca-Cola Australia has marked the launch of new milk drink Nutriboost with a new campaign via McCann Sydney. The integrated marketing campaign is led by a new TVC and spans digital media, POS, and in-store sampling and will run from now until 2020. As the newest brand in the dairy segment, Nutriboost offers both great taste and nutrition. It has been rated 5 Stars on the Health Star Rating system. Boosted with four key nutrients - calcium, protein, fibre and vitamin D - it offers a great nutritious alternative for Australians looking for a nourishing morning or afternoon snack.VIEW THE SPOT  Lotterywest rebranded their oldest game, Saturday Lotto. The new direction follows a passing down of a dream through the generations creating a refreshing and nostalgic brand. Agency: MarketforceVIEW THE SPOT  It's all too easy to copy the negative behaviour we see around us, this is even more true of young men. We needed to reach these young men, who actively reject advertising, and encourage them to forge their own path, and never follow.To do this, we hid our message within the one style of advertising this audience tolerates, a streetwear ad. Agency: Tinkerbell VIEW THE SPOT Mona Vale Dental: No Awkward Stuff Mona Vale Dental's "No Awkward Stuff" campaign produced by Global Pictures, deliver the all too familiar truth about the yesteryear of visiting the dentist!VIEW THE INTRA ORAL SPOT VIEW THE DIGITAL SPOT Lotto NZ: Lost In this instalment, DDB New Zealand has crafted the story of a flight attendant who wins Lotto while away from her family, only to lose the ticket. We follow her journey from the moment she realises it's gone. Carrying on the Imagine seriesâ themes of family, friendship and support, Lost conveys the feeling of everyday magic weâve come to expect from the series.VIEW THE SPOT  Online gambling company Betfair and creative agency Leo Burnett London have launched an integrated campaign called 'When There's A Chance, There's Always A Chance' highlighting the fact that everyday moments can be opportunities to win at Betfair Casino. Targeted at new and existing bettors, the creative conveys how Betfair Casino players spot opportunities to win throughout the day. VIEW THE SPOT  To highlight the new age of 5G, Ericsson joins forces with thought-leading tech profiles in a film that pays homage to connectivity and the innovation it sparks. To fit the theme of being seamlessly connected, the ambitious 90-second cinematic has been shot in a single fast-paced take. The film features Haben Girma, the first ever Deafblind Harvard Law School graduate, in a driverless car; gaming pioneer AtomicMari inside her own immersive gaming universe; singer-songwriter KIDDO; PSG footballer Nadia Nadim; and scientist Danica Kragic steering a pair of robotic arms.VIEW THE SPOT Accor: Wintervention We decided to give Australia's coldest town, Waratah, Tasmania, a Wintervention. Live on breakfast TV, we surprised the entire town with a trip to the Gold Coast, the only catch? They had to leave immediately. Agency: TinkerbellVIEW THE SPOT  Protecting your turf is a mission all turf professionals are dedicated to. This campaign was a chance to portray those professionals as the unsung heroes, doing their job from dawn until dusk with dedication and passion. It's more than passionate about protecting their turf, it's an obsession. Every day, when golf course managers turn up to work they are having to defend their greens in tip top condition. We see Syngenta's role as helping professional turf managers and superintendents to prepare, protect and perform.Agency: Mighty VIEW THE SPOT Lidl Romania / World Vision Romania: Soft Bullying Romania ranks 3rd place in EU for bullying in schools. In order to raise awareness on the subject - and explore the attitudes and the environment that helps bullying occur - Lidl Romania has used its own products to start a conversation. On International Anti-Bullying Day, the most followed retailer in Romania on Facebook launched 'Soft Bullying is still Bullying' with World Vision Romania. Created in partnership with Jazz Communication Bucharest, the idea aimed to draw attention to the fact that we use plenty of slang and 'soft' insults which we consider funny but, in fact, can support bullying and hurt just as easily.VIEW THE CABBAGE AD VIEW THE CHEESY AD VIEW THE SILLY AD VIEW THE SWEETY AD Transport For London: Let London Breathe London's toxic air is a serious health issue that affects all Londoners. It leads to many health issues including premature death, heart and lung disease. And it's mainly caused by driving polluting vehicles. The Mayor of London and Transport for London (TfL) are taking steps to make London greener. Based on the insight that air pollution affects Londonâs most vulnerable residents, including children, VCCP's new campaign visualises the harmful effects of driving. VIEW THE AD Steamboat Restaurant: Fresh Seafood Sri Lanka being an island, seafood is an integral part of a Sri Lankan's diet. Naturally, there are several seafood restaurants vying for their palates with a variety of cuisines. However, not all food that is served is always fresh. Steamboat Restaurant has always prided itself in serving fresh seafood, be it in Chinese, Japanese or Thai preparations. So, to differentiate Steamboat's distinctively fresh offering from the other Asian restaurants, Phoenix Ogilvy, decided to demonstrate the concept of freshness in a never-before-seen manner.VIEW THE AD Nikon Australia: Freedom To Achieve Nikon Australia has created this new film featuring Australian World Surf Champ Stephanie Gilmore via Wunderman Thompson, Sydney.VIEW THE SPOT Guest Judge: Dave Brady, Integrated CD, Colenso BBDO, Auckland This week's guest judge is Dave Brady, integrated creative director at Colenso BBDO in New Zealand. Winner: Taco Bell, Chasing Gold. I watched this one last and rejoiced because I was struggling for a standout spot, but then the ridiculous struck. It's so over the top and totally, well, cheesy but it also totally knows it. I'm so glad they went past the highs and into the downfall and torment of the artist. Fun. READ MORE HappyDent White: Whitest White Around the world regularly going to the dentist is considered a tedious but necessary practice, in Sri Lanka however, it is reserved for emergencies and acute pains. Cosmetic applications, such as whitening of teeth, while considered a nice-to-have beautification, does not therefore often encourage a visit. On the other hand, you can get 'whiter than white' teeth by just chewing a gum. Agency: Phoenix Ogilvy.VIEW THE AD MGA Insurance Brokers: Insured Assured An honest and relatable campaign, without the bells & whistles, highlights the resilience of country and rural Australian's in the face of adversity.In its first major campaign that visually brings its 'Standing by You' platform to life, MGA Insurance Group reinforces its promise to be there when itâs customers need them most. For Floodlight Media, it was the first TVC campaign created from brief to execution, with all creative done in-house by the production company. VIEW THE HERO SPOT VIEW THE FIRE SPOT VIEW THE THEFT SPOT VIEW THE BLACKOUT SPOT  iiNet launched their newest TVC showcasing their superior internet speeds and the lengths they'll go to for their customers.Agency: Marketforce VIEW THE SPOT Country Time Legal-Ade: Legalise Lemonade Last year, Country Time Legal-Ade helped kids across the country pay permit fees and fines on their lemonade stands due to outdated permit laws. This year, inspired by bills passed in Texas and Colorado that changed archaic rules outlawing lemonade stands, Country Time will give lemonade-lovers the tools to start changing their state's permit laws. After all, unpermitted lemonade stands are only legal in 14 out of 50 states.Agency: Leo Burnett, Chicago VIEW THE SPOT  To celebrate the impressive extremes that sneakerheads and basketball fans alike will go to get the kicks theyâve been dreaming of, Foot Locker has released 'The Letter,' a comedic TV and digital spot that showcases just how far someone will go to get their hands on a coveted pair of Nike Air Max shoes. The campaign, from BBDO New York, launches today online and will be followed by a TV spot airing on ESPN during the live broadcast of the NBA Draft tonight. VIEW THE SPOT Pantene: Don’t Hate Me Because I’m BeautifuLGBTQ+ As a brand once known for a particular kind of "beautiful hair," Pantene is tackling conventional stereotypes with "Don't Hate Me Because I'm BeautifuLGBTQ," a new message that's part of their recently launched "Power To Transform" campaign. Created in partnership with GLAAD, the campaign takes the brand's ubiquitous line from its famous 1986 advertisement to redefine what 'beautiful' looks like in today's world by featuring a range of people within the LGBTQ+ community and their own unique stories of transformation.Agency: Grey, New York VIEW THE SPOT  Internode launched their latest TVC showcasing how it's their staff's life long passion for technology that makes Internode Australia's best broadband provider.Agency: Marketforce VIEW THE SPOT MasterCard: Impossible Mascots During the friendly soccer match between Brazil and Honduras, in the city of Porto Alegre, Mastercard, in partnership with Hospital de Amor, the largest philanthropic oncology institution in Brazil, fulfilled the dream of children in cancer treatment in an unprecedented action in Brazil. Mastercard, an official sponsor of Brazil's soccer teams, used the telepresence technology and took hospitalized children into the stadium to experience the excitement of entering the field with their idols. Agency: WMcCann, Sao Paulo, Brazil VIEW OUTDOOR Hnry: The Lost Reciept Nothing pisses off people quite as much as dealing with admin. Well, a new company called Hnry takes that pain away, by looking after invoicing and tax returns for freelancers and contractors. To make them aware of, this, FCB, New Zealand took one tiny, relatable aspect of their pain and made it huge and famous â we started a nationwide manhunt for a lost receipt. It started simply enough, with our fictional hero posting flyers and community notices. But, it soon escalated. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW THE FIRST SOCIAL CONCEPT VIEW THE SECOND SOCIAL CONCEPT VIEW THE THIRD SOCIAL CONCEPT VIEW THE FOURTH SOCIAL CONCEPT VIEW THE FIFTH CONCEPT VIEW THE SIXTH SOCIAL CONCEPT VIEW THE SEVENTH SOCIAL CONCEPT PLAY THE FIRST RADIO SPOT PLAY THE SECOND RADIO SPOT PLAY THE THIRD RADIO SPOT PLAY THE FOURTH RADIO SPOT The Humane League: The Party’s Over McDonald's is one of the biggest restaurant chains in the world with a net income of $5.877B (for the twelve months ending March 31, 2019) Yet, as companies like Burger King, Subway, and Pret A Manger are making concrete, meaningful changes to chicken welfare McDonald's is lagging behind, releasing policies that won't make the desperately needed improvements for animals. Since McDonald's continues to "ghost" their responsibilities to animal welfare, today, The Humane League is launching a global brand-jacking campaign that brings their commitment-phobia to light. Created by independent creative agency Don't Panic, #McGhoster aims to attract public attention towards McDonald's failure to commit to meaningful improvements for chickens, creating a pressure group that's impossible for them to ignore: their own consumers. VIEW THE CONCEPT New Zealand AIDS Foundation: Rules of a F***Buddy 'Rules of a f***buddy' is the latest campaign from Ending HIV â a community-focused behaviour change programme run by the New Zealand AIDS Foundation (NZAF) to reach men who have sex with men (MSM). Together with award-winners DDB, Ending HIV created a series of joyously sexy images and paired them with rules encountered in f***buddy relationships and HIV prevention - sourced from our community. This message is going to be hard to miss - with posters and billboards lining the streets, banners on dating apps and promotions across social media, reaching f***buddies across Aotearoa. Agency: DDB, New Zealand VIEW THE CONCEPT VIEW THE BREAKFAST AD VIEW THE PREP AD VIEW THE LUBE AD Roadshow: Raid the Tomb Isobar have launched an interactive puzzle campaign 'Raid the Tomb' which asks Australians to solve puzzles and uncover hidden tombs with the chance to win a trip to Cape Town. Fans are invited to uncover puzzles and mysteries by clues given on outdoor, print and digital mediums with the aim of eventually finding the location of the hidden tomb. Agency: Isobar, AustraliaVIEW THE CONCEPT  Two intergalactic friends seek refuge in a new, sturdy homeAgency: Southern Cross Austereo PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT What you do behind dark tint is your business.Agency: Southern Cross Austereo PLAY THE PIZZA SPOT PLAY THE REALITY SHOW SPOT Commercials inspired by the children of Bluebird ChildcareAgency: Southern Cross Austereo PLAY THE SAVANNAH SPOT PLAY THE AMY SPOT PLAY THE SHANE SPOT Tower Insurance: Complicated is out. Simple is in. Reading your insurance policy can be like reading another language. Thanks to the complicated insurance jargon insurers use you might feel you need a law degree to fully comprehend them. With the insurance category about to encounter explosive rates of disruption, BC&F Dentsu have helped Tower show that every revolution starts with language. The campaign launches a bold new positioning for the brand, as Tower transform their strategic approach towards becoming an industry challenger.VIEW THE SPOT KFC: Christmas Pocket Store With one store for every 240,000 people how could KFC China open more stores to sell to more Chinese consumers?VIEW THE CONCEPT Carriberrie In awe of the depth and diversity of Indigenous Australian culture, Isobar, created Carriberrie, an immersive virtual reality showcase that celebrates indigenous Australian song and dance. A powerful and intimate dialogue between the First Peoples, the viewer and the land. Narrated by David Gulpilil, Carriberrie is the biggest and most advanced 360 degree virtual reality documentary produced in Australia, using immersive technology to transcend cultural boundaries.VIEW OUTDOOR 7-11: Tap of War Tap of War is the first competitive InstaStory - a high-intensity game of skill using the left and right functionality. The objective? Tap to pull the Slurpee onto your side for sweet victory. The prize? Well, that's up to you. Agency: Isobar, AustraliaVIEW THE CONCEPT Kmart: Stick & Style Isobar Australia have created a sticker pack that uses iMessage functionality to turn conversations into catalogues. With over 40 decor items to choose from, the sticker pack allows you to browse the range and visualise how items will look in your home by placing the stickers over a photo-all within a conversation. Friends can then give real-time feedback and recommendations, and even add their own stickers to the photo.VIEW THE CONCEPT The One Club: The Right People The Right Answers Portfolio Night is a globe-spanning event where aspiring young advertising, art directors, copywriters and other creatives have the opportunity to meet with esteemed creative directors, in a fast-paced evening of advice, networking and recruitment. This year, Portfolio Night came to Guangzhou for the first time. As the city host, INSIGHT GROUP created these videos to tell everyone "The right people, the right answers" . If you want to get some really helpful advice, just come to join us.VIEW THE IRONSMITH SPOT VIEW THE MASTER SPOT VIEW THE OFFICE SPOT VIEW THE STORE SPOT VIEW THE TATTOO SPOT  Verishop was founded with the mission to bring joy back to online shopping by building a tech-driven platform that both brands and customers deserve. Verishop aims to be the go-to lifestyle shopping destination for its customers whenever they are looking for a brand or a product with meaning across men's and women's fashion, accessories, beauty and home decor. In collaboration with award-winning indie film and content studio, Bindery, Verishop brought their ideas to life in video form, encapsulating the modern millennial shopper, the brand is building its platform for. So much about retail is how a brand and a product makes you feel, and Bindery was able to dynamically capture what Verishop is all about.VIEW THE SPOT procto-eze: Hemorrhoids Addict, Israel present these ads for Taro and procto-ezeVIEW THE MUSICAL CHAIRS SPOT VIEW THE GRANDFATHER AD VIEW THE YOUNG MAN AD VIEW THE PREGNANT WOMAN AD VIEW THE BUSINESSMAN AD VIEW THE AUNT AD Auckland Transport: Distracted Road Signs Auckland drivers cause hundreds of serious accidents at intersections every year due to distractions. Instead of staying focused they let their minds wander. To highlight this Ogilvy, New Zealand Limited, used the road signs to convey the types of things drivers shouldn't be thinking about. VIEW THE GET MILK AD VIEW THE SORT DINNER AD VIEW THE CALL MUM AD « First « Previous Next » Last » 2 of 6 |
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