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Seen and noted
Canon: Redefine the Limits Get ready for lift off, and to see Canon from a whole different perspective. Weâre innovating so you can create. And together, weâre redefining how we capture life, experience sports, see our planet, work, and shape the future. Inspired by our spirit of Kyosei, we're redefining the limits.VIEW THE CONCEPT Helsingin Sanomat: Climate Crisis Font To make climate change and its effects easier to grasp, newspaper Helsingin Sanomat developed The Climate Crisis Font that visualises the urgency for climate action. The font's weight varies according to the National Snow and Ice Data Center's (NSIDC) data from 1979 to 2019 and continues with IPCC's projection until 2050. In other words, every headline, comment or article written with the font will exemplify the real impact of climate change to the arctic sea ice extent. The OpenType variable font was designed together with TBWAHelsinki and type designers Eino Korkala and Daniel Coull. The heaviest font weight represents the minimum extent of the Arctic sea ice in the year 1979, when satellite measuring began. The lightest weight represents IPCC's 2050 forecast, when the Arctic sea ice minimum is expected to have shrunk to only 30 % of the 1979 extent. VIEW THE CONCEPT  French Cognac brand Martell Noblige has launched an integrated multi-channel campaign via BBH China to reintroduce the brand in China and enhance its appeal to a younger Legal Drinking Age (LDA) audience, who are at the cutting edge of culture and exploring their alcohol preferences. The campaign uses the tagline 'Be a Standout Swift' and reinterprets Martell's logo featuring a 'swift', which is inspired from a migratory bird found in the Cognac region of France, to communicate the Chinese new generationâs desire to take audacious risks. VIEW THE ANGEL SPOT VIEW THE KEN CHUN SPOT VIEW THE MANIFESTO SPOT VIEW THE SKY SPOT Blackboard: Just For Awards It's 2021 and the ad industry still lacks racial diversity. Most leading agency networks donât have a black CCO, let alone black ECDs. On top of that, awards juries donât have much black representation either. Blackboard's objective is to help change that. VIEW THE AD  Wild Combination has created this 'Normal-ish' campaign for Dole Fruit Bowls.VIEW THE DATE NIGHT SPOT VIEW THE BACK TO WORK SPOT VIEW THE GYM SPOT VIEW THE LOVE LANGUAGE SPOT  Joan Creative has created this 'The Experts' spot for nonpartisan climate scientists and mothers group, Science Moms.VIEW THE SPOT  Frozen Asian food brand InnovAsian builds on strong sales momentum with new TV and digital creative by Duncan Channon as part of its âThat's an InnovAsian Occasionâ campaign. The new TV serves up fresh, funny spots that build on the idea that there are countless occasions when getting an Asian food fix in minutes is the ultimate comfort. From being stuck in a ânever ending renovationâ to âbattling backyard vegetation,â four new TV spots use humor and rhymes that play with the catchphrase âThatâs an InnovAsian Occasion.â VIEW THE MIGRATION SPOT VIEW THE VEGETATION SPOT VIEW THE PERSUASION SPOT VIEW THE RENOVATION SPOT  Many consumers turn to product reviews before buying a new gaming computer. In this ad campaign from Lenovo, computer reviews from industry sites The Verge and Manofmany are turned into metal songs. Sit back and listen to lyrics like â10th Gen Intel Core processorsâ and âattractive, yet plainly designed gaming laptopâ before making a decision on whether a new Legion computer meet your needs.VIEW THE SPOT Alcohol Think Again: One Drink 303 MullenLowe Perth exposes the dangers of drinking alcohol while pregnant for Alcohol. Think Again. The campaign targets pregnant mums or mumâs planning a pregnancy. The placenta does not protect your unborn baby from alcohol. Any amount mum drinks, baby drinks. Around 2% of Australian babies may be born with some form of FASD each year. With better knowledge of how alcohol can affect an unborn child, we hope to bring this down to zero.VIEW THE SPOT  Our league, the values and teachings of Martin Luther King, Jr, are inextricably linked. On January 18th the NBA will pay respect to the life and legacy of MLK through stories of unity, togetherness and equality. VIEW THE SPOT General Motors: Everybody In General Motors' new 'Everybody In' campaign serves as a call to action to join a movement towards the mass adoption of electric vehicles. GM will excite a new generation of EV buyers by highlighting the range, performance and flexibility of its revolutionary Ultium platform and make electric vehicles accessible to all through their launch of 30 new EVs globally by the end of 2025. VIEW THE SPOT VIEW THE CONCEPT  We already know that movement can help unlock transformative physical, emotional and social benefits that helps improve your overall wellbeing but the pandemic has led to a decrease in movement across the world. As a brand committed to inspiring confidence in everyone to move more, Degree believes nothing should hold you back from breaking a sweat and enjoying the transformative benefits of movement. Right in time for the new year, Degree's new campaign with Kevin Durant shares some much-needed inspiration to keep moving and start sweating. 'Tears of Joy' is a celebration of sweat your bodyâs way of cheering you on and helping you push through barriers to keep going. Over the last year, Kevin went through his own injury / recovery process under the public eye. With this in mind, 'Tears of Joy' follows the journey Kevin and so many everyday people also experience VIEW THE SPOT  Partnering with It's Nice That, BUCK crafted six charming animated short films for Mailchimp Presents, an entertainment platform founded by Mailchimp.VIEW THE SPOT Cupra: Drive Live Feel Another Way Starring Game Of Thrones actress Nathalie Emmanuel, Cupra Formentor throws us into space from the get-go, intercutting the decent with images of childhood to invoke a metaphor for life.Directed by Nicolas Mendez in collaboration with &Rosas Agency, and with a tempered score by Loyle Carner, this elegantly constructed, nerve-fraying ad features some excellent film craft.VIEW THE SPOT BMW: Step Into The 4![https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/Jan/tn_121577_1610509356_BMW1[1].png&width=200](https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/Jan/tn_121577_1610509356_BMW1[1].png&width=200 "https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/Jan/tn_121577_1610509356_BMW1[1].png&width=200") This year, we've seen that during the pandemic, people are looking for help planning more than ever on Pinterest and they want to focus on things they can control. The auto industry has merged into the fast lane to reach car buyers on Pinterest as the auto category continues to rise on the platform.VIEW THE CONCEPT America Endgame II: Soul Of The Nation Trump won't leave office, control of the Senate hangs in the balance, and the 'Soul of the Nation' is on the line as Americans Assemble once more to vanquish Trump once and for all. Led by Joe Biden, who returns as 'Captain America,' he's joined by billionaires, celebs and American polliticions in this hilarious spot. VIEW THE SPOT  Calling all Eggshibitionists â Itâs the Golden Goobilee! Time to celebrate 5 delicious decades! Let the EATertainment begin. Agency: Elvis, London.VIEW THE SPOT  In this sci-fi inspired film made by the Global Creative Consultancy ACNE, Volvo Car Mobility wants to inspire a new approach to cars. The dreamy result shows what could happen if more people were to share cars instead of owning them. Volvo Car Mobility's shared mobility service M, provides direct access to cars as an alternative to private ownership. app. One year after the service went live and a growing number of new users, M is now available in all major cities in Sweden. Now, Acne and M launches a brand campaign to generate even more interest for the service.VIEW THE SPOT  Mischief @ No Fixed Address has released this PSA campaign aiming to inspire more American's to get vaccinated for Covid-19.VIEW THE HUG SPOT VIEW THE PLAYDATE SPOT VIEW THE BABY SPOT VIEW THE GOODBYE SPOT  After a competitive pitch last autumn, Huge Southeast is launching Squirrel Brandâs first campaign for Ruby Royale, the newest premium snack product from the iconic 132 year old brand. The work is slated to break in North America this week and will lead into Valentine's Day with a fresh and avant-garde twist on inclusivity and celebration. Beloved American drag performer, recording artist and reality television personality, Latrice Royale, will serve as the face of the new luscious blend of nuts, and star in the first creative campaign for the productVIEW THE RUBY SPOT VIEW THE BOOTY SPOT VIEW THE SITUATIONSHIPS SPOT VIEW THE MAILMAN SPOT VIEW THE GREETINGS SPOT VIEW THE ANIMALS SPOT VIEW THE ROSES SPOT  For thirteen years and counting Denver agency Cactus has delivered not just big laughs for the Colorado Lottery, but helped grow overall sales by nearly 50 percent and brand favorability from 63 to 86 percent. That high benchmark continues with the agencyâs latest ad "Mayhem Scratch" The new broadcast ad airs regionally starting January 11 and is one component to a campaign that also includes radio, OOH, point-of-sale and online/social media ads.VIEW THE SPOT Puma: The Crazy World Of Future Z Crazy and impertinent, the campaign is inspired by a unique personality and flow, mixing virtuosity and creative madness, which leaves no one indifferent.Equipped with the Future Z, a technological revolution that combines lightness and agility for perfect ball control, Neymar Jr. drives the whole world crazy (and more)! VIEW THE SPOT Volkswagen: Toureg Sabbatical The luxury SUV market is the most lavish and extravagant market in the car category.Without the budgets of the more established luxury car brands, we needed to find another way to make the new Volkswagen Touareg stand out.So, we took our budget and offered the one luxury our target market values more than anything in the world Time.Introducing the Touareg Sabbatical. A 3-month, fully paid Sabbatical dedicated to making a difference. VIEW THE SABBATICAL SPOT VIEW THE RUFARO SPOT Governor Schwarzeneggers Message to America Governor Schwarzenegger has this message to his fellow Americans and friends around the world after is week's attack on the Capitol on January 6th.VIEW THE SPOT  356 million children donât have the childhood they deserve.VIEW THE VIOLENCE AD VIEW THE WORK AD VIEW THE AK47AD VIEW THE PRINCE AD VIEW THE GIFTS AD 2030 SDGs: The Penguin and the Whale Itâs a classic case of a PR partner sponsoring a media event.As the UN wanted to dialogue with Chinese youth on 2030 SDGs, and the post-covid era communication relies more on technology, social media and big data, they naturally partnered with WeChat, a platform with one billion users. The campaign kicked off with a tragic animation that went viral during the summer vocation among students, and raised their parentsâ awareness on the importance of environmental protection. Within one week, the campaign had 83 media coverages and 40 million participants, with 7 million students joining the online dialogue. VIEW THE CONCEPT VisitEX: the Harmon Room Lexington, Ky is known around the world for the sport of kings, horse racing. It is, after all, the Horse Capital of the World. But thanks to a 1983 novel by local author Walter Tevis and an assist from a hit Netflix series - it's also gaining notoriety for the sport of queens...and knights...and pawns. Anyone whoâs watched 'The Queen's Gambit' (all 62 million households and counting) knows that it largely takes place in Lexington.VIEW THE CONCEPT London Advertising: Save 2012 Sale Marketing Agencies throughout the UK have come together to launch the âSave 2021 Saleâ in a bid to revive the economy. More than 30 agencies have signed up to offer a 33% discount off their first three months work â the time it takes to prepare a new campaign. The initiative, pioneered by ad agency LONDON Advertising and supported by Pimento, the independent agency network that covers the entire spectrum of communications. The move is designed to encourage clients to prepare now for the return to normal trading when vaccinations against Covid reaches a level which triggers an unlocking of the economy. VIEW OUTDOOR  The power and poise of a colt. The off-road confidence of a mountain goat. This is the legend of the all-new Bronco Sport. Agency: Wieden Kennedy, New York.VIEW THE GOATS SPOT VIEW THE GO THERE SPOT VIEW THE FIND YOUR WILD SPOT  Grab & scan your Pepsi to unlock exclusive Super Bowl LV Pepsi Halftime Show content and experience the show like never before. Agency: Goodby Silverstein & Partners.VIEW THE SPOT  Erich & Kallman has released this campaign for Jolly Rancher full of mini characters. VIEW THE FISH SPOT VIEW THE CEILING SPOT VIEW THE ROAD SPOT VIEW THE BULLSPOT VIEW THE BUGLE SPOT Macmillan Cancer Support: Whatever it Takes AMV BBDO positions Macmillan Cancer Support as compassionate warriors in new 'Whatever it Takes' campaign The campaign will run on TV, digital, social and radio and is spearheaded by a film entitled 'Tender yet Tough' that breaks in Saturday nightâs episode of The Voice. The new direction shines a fresh light on Macmillanâs role as a crucial player in the battle to secure and deliver the best care and support for people living with cancer. As many as 50,000 people in the United Kingdom are missing a cancer diagnosis, because of the disruption caused by Covid-19, according to Macmillan, a number which could double by this time next year if cancer referrals and screening do not catch up. VIEW THE SPOT FitTrack: One Size Fits One For years, the health and fitness industry has told us that our health â and our worth â is synonymous with our weight. But true health is about more than just a number on a scale. 'Live Your True Health', a new global campaign for FitTrack created by Toronto-based agency The Garden, is busting industry myths and reshaping perceptions of health. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT VIEW HEALTH OUTDOOR VIEW WEIGHT OUTDOOR Allplants: We're All Plants You Don't Have To Be Vegan food delivery brand allplants has launched a new advertising campaign to encourage non-vegans to add more plants to their diet. Launching during Veganuary a global initiative that encourages people to take up veganism for the first month of the year â this timely campaign taps into the struggles that many fledgling vegans may experience as they try going without meat and dairy. It frames allplants as the non-judgemental provider of plant-based meals with the new brand line 'Weâre all plants. You don't have to be.' Following a competitive pitch process, the new line and TV campaign were created and produced by Snap London. VIEW THE SPOT CA Tobacco Control Program: Steven's Story With Covid-19 causing record numbers of people to attempt to quit smoking or vaping, the California Department of Public Healthâs CA Tobacco Control Program is launching a new animated TV campaign that normalises the reality that failing is part of the quitting journey, and encourages people to get help. The new work is particularly relevant in light of research that has shown that smoking doubles the risk of getting seriously ill from Covid-19 and a surge in people trying to quit. VIEW THE STEVEN SPOT VIEW THE RYAN SPOT VIEW THE GEORGE SPOT Home Instead: A Life Well Lived Should Continue Home Instead, the leading provider of in-home care for older adults, has launched a new brand identity and campaign to promote the evolving organisation. Created in partnership with creative agency Energy BBDO, the changes modernise the brand and share an uplifting approach to staying happy and well at home. Home Instead delivers personalised care to allow older adults to live safely and independently in their own homes. VIEW THE SPOT  EP+Co is kicking-off 2021 with a new partnership with premium sports drink, BODYARMOR LYTE. The agency is teaming up with the brand to launch a national campaign featuring Carrie Underwood and James Harden. This is the first fully-integrated campaign for BODYARMOR LYTE. The agency began work with BODYARMOR LYTE in 2020, creating, developing and producing a national campaign launching today - across national broadcast, digital and social. The campaign also will kick-off a fitness challenge between other BODYARMOR LYTE ambassadors.VIEW THE SPOT  Following a record-breaking year of 22% growth in 2020, Radox is investing a substantial £6m into its new 'Lifeâs Better with Bubbles' campaign as part of its brand revamp. Marking its highest TV investment in eight years, the Radox campaign, also running across Radio, OOH and social, is set to bring bubbles to the masses as itâs estimated to reach 86% of the population, while running between January and April. Staying true to its heritage of being a brand that serves busy, hardworking people, the 'Life's Better with Bubbles' creative reminds viewers that Radox is first and foremost a bathing brand and can help people unwind just like it did back in 1908. VIEW THE SPOT « First « Previous Next » Last » 4 of 5 |
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Michael Buble features in SodaStream's latest spot introducing new bubly drops. 
Life can throw a lot at you, don't make cooking more complicated than it needs to be.