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Seen and noted
 The climate crisis is one of the biggest challenges our planet faces today. What's more, itâs disproportionately impacted communities of Black, Indigenous, and People of Color (BIPOC) for decades. To help fight this inequality, weâre launching the TAZO Tree Corps with @SZA and American Forests. It's a paid workforce dedicated to building and maintaining the urban tree canopy in 5 major US cities. VIEW THE SPOT LIdi LGFA: Level The Playing Field A powerful new campaign by BBDO Dublin - https://bbdo.ie - on behalf of retailer Lidl Ireland, went live this week to mark its sponsorship of the Ladies' Gaelic Football Association (LGFA). Launched across TV, OOH and multiple digital channels, 'Level The Playing Field' is a campaign that acknowledges the generations of players who have battled for equality and is a rallying cry for all present and future players.VIEW THE SPOT  Lager and skateboarding unite. It wouldnât be the first time. Two of the worldâs most loved brands collaborate to produce a unique range of clothing and accessories. Cheers. The campaign featuring a main film and two teasers was shot and produced by Palaceâs production agency, MPC Creative in a full London lockdown and follows Palace pro rider, Lucien Clarke, on a visit to the Palace London store VIEW THE SPOT  Nikeâs new 'Lose Count | Stronger Than One' campaign cements the brandâs dedication to gender equity, as they and the NFL pledge $5 million to help bring girls flag football to every high school in America. In this film, directed by Jess Colquhoun and produced by Stept Studios, the trailblazing athletes set a blueprint for the next generation of female sports stars to push the sport forward. VIEW THE SPOT  2020 was a complicated year for couples and there wasn't much expectation with Valentine's Days, that's why with Movistar we decided to celebrate the stronger connection in those couples which demonstrated us that love could survive a pandemic.VIEW THE SPOT  Black women-owned businesses are vital to the economy and are amongst the hardest hit by the impacts of the pandemic. Mastercard is announcing the Strivers Initiative, a consumer-facing platform, elevating the visibility of Black female business owners overcoming obstacles to maintain and grow their business,VIEW THE SPOT Metro De Santiago: Condorito At Metro A campaign to celebrate when everyone in Chile travels VIEW THE SPOT VIEW THE AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Portuguese Red Cross: Paris In 2020 the world hit the pause button. Dreams, projects, schools, jobs were put on hold by the pandemic. In a situation like this few people dare to stand up and do something to make a difference. Volunteers are the cornerstone of Red Crossâ efforts across the Globe. Normal people from all walks of life that are willing to help Red Cross to fulfill its mission: make the world a fairer and safer place for those who need it most. VIEW THE PARIS AD VIEW THE NYC AD VIEW THE LONDON AD VIEW THE LISBON AD VIEW THE PORTO AD  In Angola, child abuse and violence is often undervalued by who should protect the most vulnerable. Based on this, we developed a campaign addressed to Education, Health and Police professionals, because they are the first ones who can detect these situations. VIEW THE POLICE AD VIEW THE TEACHER AD VIEW THE DOCTOR AD  Traeger Grills, the innovators behind the original wood-pellet grill, has launched the next chapter of its âWelcome to the Traegerhoodâ campaign, which breaks today in key markets across the country. This is the brandâs largest marketing effort to date, showcasing Traegerâs belief in the power of uniting friends and family over a great meal, and celebrating its strong and rapidly growing community. VIEW THE SPOT  For the ups, the downs, and everything in between, Halifax knows 'It's a People Thing'. Agency: New Commercial Arts, UK.VIEW THE SPOT  The Big Issue (TBI) and LinkedIn, the worldâs largest professional network, have partnered on a pilot scheme to support nine of the magazineâs vendors who have lost their livelihoods and their sense of community as a result of the Covid-19 pandemic. The partnership, concepted and managed by FCB InfernoVIEW THE EMMA AD VIEW THE SHANE AD VIEW THE JOHN AD VIEW THE LAVINIA AD VIEW THE PAUL AD  Ad-Cademy is a free, online advertising course aimed at tackling the severe lack of diversity in the industry. A fresh branding and launch campaign, in press OOH and social targeting the 20 most challenged areas in Britain, aims to raise interest from people that wouldn't naturally consider advertising as a viable career option making the diverse roles in creative, digital and tech feel accessible to anyone who has the talent and drive to succeed, and showing how one can turn their talents into a successful career in the creative industries.VIEW THE SHOWER AD VIEW THE TEA AD VIEW THE INTERNET AD VIEW THE ARGUING AD VIEW THE BAKE OFF AD VIEW THE CRY AD VIEW THE HOOK AD VIEW THE LOOK TWICE AD  How much have you missed sports and watching your team live? QatarAirwaysâ and Fortemus Films think this message says it all in âAinât no sunshineâ. Qatar Airwaysâ and our sportâs partners have missed you, our passengers and loyal fans. We are here to take the world further together. VIEW THE SPOT  Maximum Effort USA has released this 100% true story narrated by Mint Mobile owner, Ryan Reynolds, about one man's experience with Bitcoin. And how #MintMobileâ became the hero he needed, not the hero he wanted.VIEW THE SPOT Menulog: Macca's Delivered Menulog Style Menulog has officially announced the 2021 continuation of its delivery partnership with Macca's in a new campaign by McCann Sydney, giving a nostalgic nod to the iconic 2001 Still D.R.E music clip featuring brand ambassador Snoop Dogg. VIEW THE SPOT Mountain Dew Zero Sugar: Gizmo's Return Gizmoâs all grown up in his return to our screens, but that doesnât mean he can resist a tiiiiiny sip of MTN Dew Zero Sugar (and neither should you).VIEW THE SPOT Green & Black: Wildly Delicious Organic The latest campaign from Green & Blackâs shows the viewer how the finest, organic ingredients collide to create delicious chocolate in every bar. Contradicting the traditional portrayals of nature in advertising, the work offers viewers the real deal rugged, raw, visceral, untamed nature in all its glory. The stunning work, directed by the award-winning Kim Gehrig, captures flavour like never before. Green & Black's focus on fresh, organic ingredients allows the film to lean into the imperfections that make its products 'real' VIEW THE SPOT  A new campaign, devised by creative agency adam&eveDDB for Mars Petcare brand Greenies, depicts the hilarious and sometimes frustrating turns that life with a dog can take. Breaking on TV on 15th February, the spot shows how life with a dog can have its frustrations. VIEW THE SPOT Melanoma New Zealand: Melanoma Full Stop It has been labelled New Zealandâs cancer because we have the highest incidence rate in the world. More than 4,000 Kiwis are diagnosed with melanoma every year and for many, melanoma starts life as a single spot hiding in plain sight. Noticing new or changing spots and getting a diagnosis and treatment early gives the best chance of survival, however the problem is many New Zealanders simply don't notice the changes. VIEW THE SPOT  Let's face it, living on Earth isn't so cool right now. Weâre breathing under masks; locked down with no real human interaction; and all the things that give taste to life (like traveling, partying with friends, seeing live music, hugging) seem to be postponed forever. This "new normal" makes us all wonder what kind of future we will offer to the new generation, trapped in the midst of war, violence, pandemics, and pollution, on a planet that's being ravaged by climate change. VIEW THE SPOT  Kevin Bacon and Doug, who was first introduced to EE campaigns in 2020, will return to screens this evening during a variety of TV spots, including the Channel 4 Live Test Cricket at 10.40pm, Celebs Go Dating at 9.12pm on E4 and Monday Night Football at 8.55pm on Sky Sports in the refreshed campaign that rejoices EE as the UK's most reliable network. VIEW THE SPOT Nikon Lenswear: Everything Starts With A Detail Nothing is more important than a detail because, in life, everything starts with a detail...An adventure, a friendship and of course... a love story.VIEW THE SPOT
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 Creative Strategist Sam Hennig has created this Kit Kat outdoor poster as part of a creative brief from the UK based One Minute Briefs. The ad shows a Kit Kat inbetween a day full of zoom call meeting which have become the new norm around the world and keeps intouch with the brands 'Have a break, have a Kit Kat' slogan.VIEW OUTDOOR  Leo Burnett London has released a simple new outdoor poster campaign for McDonaldâs. The campaign involves 5 graphic executions with the tagline We Deliver.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Avenida Center: Complete ExperienceAmnesty International: Protect Those Who Protect Us Colombia is the most dangerous country in the world for those who protect human rights and the environment. To give this situation prominence, Amnesty International has launched the report âWhy do they want to kill us?After the peace agreement was signed in 2016 between the national government and the FARC (Revolutionary Armed Forces of Colombia) it marked the end of half a century of armed conflict for rural, indigenous and Afro-Colombian communities whose role was to protect the land and the environment. Amnesty International together with VMLY&R Colombia have launched a campaign to denounce the breach of this promise and to urge the protection of the defenders of these communities. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Tennis Australia Monash University: Audio Action Tennis Australia, Monash University and AKQA have launched Action Audio, an online audio stream designed to make the Australian Open broadcasts accessible for almost 600,000 Australians and 285 million people living with blindness or a vision impairment. In a world first, this system will be enabled for a global audience during the following 2021 Australian Open finals. Action Audio uses Tennis Australia's real-time ball position data to make the ball 'audible' to blind audiences. By applying sound design principles to the ball data, blind and low vision audiences can follow the speed and trajectory of the ball, its proximity to the line, and a player's shot type in 3D audio.VIEW THE CONCEPT KFC: Chicken Milk When KFC launches a new product the world pays attention. But Hot & Spicy isnât a new product. It comes and goes each year.So to create excitement this year KFC tried something a little different. Instead of simply announcing Hot & Spicy was returning, we leaked a mysterious post featuring a KFC branded bottle of milk and let the Internet speculate on what it could mean.Then, with intrigue at its peak, we pulled the rug revealing it was for the return of Hot & Spicy.NZ's 2nd most successful branded post of 2020.VIEW THE CONCEPT Yan Ji You Bookstore: Guess Which Book It Is Chinese bookstore brand, Yan Ji You, opened on the 4th November in 2020 at Xiamen. They held a special event in partnership with The Nine Shanghai to communicate with consumers and attract more attention. Consumers were invited to guess book titles based on sculptures in order to receive discounted books. The brand gene of Yan Ji You is 'unique reading philosophy', therefore The Nine Shanghai use unique forms of artistic expression, to make consumers re-understand the books from different perspectives. The Nine Shanghai and Yan Ji You picked 8 different types of books from the bookstores bestsellers and turned classical scenes from the books into a three-dimensional series of sculptures. VIEW CONCEPT Intersport: You Never Sport Alone INTERSPORT, the world's leading sports retailer, launches a new global campaign titled 'You Never Sport Alone'. It is the latest edition coming out of the 'Heart of Sport' platform, created by WE ARE Pi. This campaign comes after the successful #WorkINs activation last year, that helped sporting enthusiasts around the world stay active and connected at the beginning of the pandemic. VIEW THE TRAINING SPOT VIEW THE RUNNING SPOT  Uber Eats has recruited comedian and creator of Borat, Sacha Baron Cohen, alongside Australian tennis icons world number one Ash Barty and Nick Kyrios to feature in this yearâs Australian Open campaign, 'Tonight, I'll Be Eating for Love' Created with Special Group Australia, âTonight Iâll Be Eating for Loveâ is centred on an entirely new character created by Cohen, a Rogue Umpire, who is constantly sabotaging the game in order to maintain love on the scoreboard during tennis matches featuring Barty and Kyrios. While the Rogue Umpire (Cohen) tries to keep love on the scoreboard Uber Eats will post a promo code on their Instagram to unlock free menu items at selected restaurant partners every time the point score is love during the Australian Open. When there is no longer love in the point score, the code disappears. VIEW THE BASICALLY SPOT VIEW THE MUM'S SPOT VIEW THE RULES SPOT VIEW THE QUIET SPOT Powershop: Nobody's 100% Perfect Powershop is proudly Australiaâs first certified carbon neutral energy retailer receiving both organisational and product certification in 2016 from Climate Active. Highlighting the fact that switching to Powershop is a great environmentally conscious decision for the household, VIEW THE SPOT FlyBuys: Give A Flybuys Take More Australiaâs most popular loyalty program, Flybuys, launches its new integrated brand campaign 'Give a Flybuys. Take More' today. Nine years after Dawn French appeared on Aussie screens shouting "Goodbye shopping and Hello Flybuying" from her car, the latest platform leads the brand in a completely new direction. It celebrates its membersâ pride in point collection, by turning Flybuys members into everyday legends. Research into Flybuys membersâ spending habits over the last 18 months unveiled an exponential rise in deal hunting coupled with a marked shift in attitude VIEW THE FIRST SPOT VIEW THE ONE SPOT VIEW THE TWO SPOT VIEW THE THREE SPOT VIEW THE FOUR SPOT VIEW THE FIVE SPOT Kayo Sports: Sport Lives Here Kayo Sports has revealed its new brand campaign, 'Sport Lives Here,' showcasing the sports streaming platform's unrivalled sports offering and featuring some of Australiaâs biggest sports stars, coaches and commentators, including Dustin Martin, Luke Keary, Ellyse Perry, Cam Waters, and more. The campaign, created in partnership with Special Group AustraliaVIEW THE COMMENTARY SPOT VIEW THE VOICEMAIL SPOT VIEW THE GROCERY SPOT Elephant Bleu: Distorted Landscapes Elephant Bleu, Europe's leading car wash network, has launched a national poster campaign created by Serviceplan Group's House of Communication France. People who care for their cars know that when a car is properly washed, everything reflected in its bodywork looks beautiful. It is with this insight that the Ãlephant Bleu campaign was conceived. The poster campaign has been constructed with four double-reading visuals: if at first the eye recognizes a distorted landscape reminiscent of certain Impressionist paintings, then a clue, a car detail (such as a door handle or windscreen wiper...) makes it clear that the image is in fact a reflection of the environment on a shiny bodywork. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  After 2020, Valentine's Day didn't augur well, that's why we celebrate the stronger bond in those couples which demonstrated us that love could survive a pandemic.VIEW THE CELEBRITIES AD VIEW THE ZOOM AD VIEW THE SPLIT AD Zalando: Exchange Your Clothes After Your Ex Breakups can be tough, and it is often easier to say goodbye to a loved one than to their belongings that stay in the closet long after the breakup, evoking both good and bad memories. This year, Zalando shows that Valentine's Day is a not obvious, but ideal opportunity to put things in order and give them a second life. For this purpose, the platform has prepared a dedicated campaign showing three love stories and what, under the influence of emotions, the heroes do with the clothes of their former partners. VIEW THE CONCEPT KFC: Bicycle A fully grown man riding a little pink bicycle with tassels. Whatâs not to love? Hereâs the latest Summer Brand Ad for KFC New Zealand.VIEW THE SPOT WorkSafe: Meerkat-ing Hard "You can sense it. You can stop it." is a platform developed to encourage New Zealandâs workers to listen to their senses (their inner-meerkats) and, when they think something could go wrong, to step in and stop it. In this latest campaign, we tackle the issue of seatbelts in the workplace. While New Zealanders are getting better at wearing them on the road, the same isn't true when they leave the road. Whether it's a farm, a warehouse, or a construction site, a seatbelt can be a lifesaver when operating a work vehicle. But, theyâre just not being used because they're seen as an annoyance, or are simply being overlooked and ignored. Harder to ignore though, are our workmates. Especially when theyâre âmeerkat-ing hardâ.VIEW THE SPOT « First « Previous Next » Last » 3 of 8 |
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