 |
Seen and noted
 On the historic day that commemorates the first SMS sent in history; and with the aim of raising awareness about the dangers and accidents that can be generated when chatting while driving, Morris Garages (MG) launches the "One single letter" campaign. According to the World Health Organization, in a recent publication it argues that writing a single letter on a mobile or cell phone increases the possibility of causing a traffic accident 4 times.Agency: Havas VIEW THE AD Alcaldía de Guayaquil: Scared Dog Every New Year's Eve, fireworks light up the sky with wild colors that create a magical scene throughout the waterside city of Guayaquil.But, at the same time, these "amusing lights" provoke anxiety, tachycardia, phobia, and even fatal heart attacks in thousands of household pets. So, when will our "fun" stop hurting others? Agency: Laika VIEW THE DOG AD VIEW THE CAT AD  BMB has created a new campaign for Gymbox, the unconventional London based fitness chain. To kick off the new year, a playful poster campaign celebrates the fact that Gymbox are making gym life less predictable, more unusual and more fun. Perfect for anyone looking for unorthodox ways to get fit. The headlines read like snippets of conversation that would sound out of place anywhere except Gymbox - weaving in some of the quirky classes that the gym chain offers. VIEW BEASTMODE OUTDOOR VIEW SERGEANT OUTDOOR VIEW EUPHORIA OUTDOOR VIEW FLATLINE OUTDOOR VIEW TRICKS OUTDOOR VIEW THUNDER OUTDOOR Road Safety Commission: Don't be Missed this Summer The festive season is colloquially known as 'the silly season' for good reason - Christmas parties, holidays, and jubilant catch-ups. Unfortunately, it's also the season that sees an upswing in silly mistakes being made on our roads. To bring this to the fore of WA road users' minds, we launched a series of billboards on the way to the beach, the pool and bars that depicted people engaged in common summer activities. With one person missing, leaving only a shadow, the message was clear: don't be missed this season.Agency: The Brand Agency VIEW SUMMER OUTDOOR VIEW RINGS OUTDOOR VIEW SWIMMERS OUTDOOR Vella: #LeVellaUp Sexual wellness brand Vella wants women to ring in better sex for 2022. To help, the creator and manufacturer of Vella pleasure serum, developed by the scientist whose research led to the development of Viagra, has launched a sex life challenge to help make coming, come easier. In an Instagram campaign running through January created by media marketing agency Acadia, Vella is showing how women can prioritise their pleasure by taking part in a nine-point bingo card game that suggests ways to spice up the action. VIEW THE CONCEPT Prudential Singapore: #PRUMoneyTalks Social-first digital agency, VaynerMedia, has conceptualised and launched the #PRUMoneyTalks campaign for their client, leading life insurance company Prudential Singapore ('Prudential'). The objective of the campaign was to create a unique experience that could prompt users to be more aware of how they use their money, and how this has an impact on themselves and the initiatives that they may choose to place their money in. The campaign utilises an augmented reality (AR) filter that brings Singapore dollar notes to life. VIEW THE CONCEPT BINGE: Sex & the city staircase billboard To launch And Just Like That, the highly anticipated follow up to Sex and The City, BINGE, Australia's newest streaming service created a billboard that was an exact replica of the famous apartment staircase scene in the show. The life size staircase billboard featured the show details on one side and a fan photo-op on the other. Fans lined up for hours to have their photo taken on the famous Sex and The City stairs. Agency: ThinkerbellVIEW OUTDOOR KFC: The New Year Celebration Bucket âNew Year without celebrations is like a fried chicken that isn't crispy KFC This year, many people missed opportunities to experience more than 10,000 concerts in Thailand, which were unexpectedly canceled. They lost chances to enjoy music.KFC won't let anyone lose any happiness since the New Year festival should be the time when people can share happy moments.VIEW THE CONCEPT SoStereo: The Taste Of Wine By Aging It With Music Miami/LA based music-for-ads company, SoStereo had a party trick for you like no other this past holiday season. Want to impress your guests? The wine they sent out for the holidays was all based on music. With a core belief that music makes everything better, and a key insight that the taste of wine can be altered by music and its vibrations, SoStereo has set out to demonstrate the myriad of strong ties between sound and quality. Today marks the launch of a bespoke quarterly Wine Club with a fun musical twist. VIEW THE SPOT  The first chapter of Patak's new brand platform launches this month with the brand's first entirely new TV advertisement for over 10 years, created by creative agency BMB. "Patak's Makes Perfect" positions Patak's as the cook's essential ingredient for creating delicious Indian food at home. The launch TV spot centres around the Pathak family's century-long quest for culinary perfection, from their humble origins in Gujarat, India, to the present day: following each generation's journey as they tweak and improve the recipes to create the perfect pastes and sauces that have made the brand the Number 1 choice for consumers today. VIEW THE SPOT  Domino's, the UK's favourite pizza company, has launched the next iteration to its hugely successful DOMIN-OH-HOO-HOO campaign across the country today. Back by popular demand, the new playful creative reveals a highly sought-after new deal offering 50% off pizza when £30 or more is spent online. Created by agencies of record VCCP alongside its CX and production arms VCCP CX and Girl&Bear, the DOMIN-OH-HOO-HOO campaign continues to delight the nation following the success of the first two films which reached 95% of the UK population and started a yodelling movement. VIEW THE SPOT Lincoln / Boys and Girls Club of Palm Beach County: Serenas Snow Bicoastal production studio Greenpoint Pictures has partnered with Hudson Rouge to produce a new feel-good Lincoln film featuring tennis superstar Serena Williams and directed by Ewurakua Dawson-Amoah. The magic of snow and a winter wonderland is beloved by all - but some children have only ever seen snow on TV or in movies. So, Serena and Lincoln brought the snow to them, orchestrating a snowy surprise for kids at the Boys and Girls Clubs of Palm Beach County in sunny southern Florida. VIEW THE SPOT New York Lottery's X Series: Meet The Multipliers The New York Lottery's X Series' family of Scratch-Off tickets can multiply your win. So, to announce the X Seriesâ biggest ticket drop yet, we're introducing New York to another family of winners: The Monteros. The Monteros like to multiply their wins. They're ten-time Regional Yo-Yo Champions. They're twenty-time Blue Ribbon Yodellers. They win at everything, even staring contests. And, they have a room filled with a great multitude of trophies to prove it.Agency: McCann, New York VIEW THE SPOT Toyota Corolla Cross: Perfect Getaway As the newest versatile family member in the Corolla family, the first-ever 2022 Toyota Corolla Cross kicks off the new year with the "Just Right" campaign, which highlights the compact SUV's capabilities and features that are sure to accommodate life's adventures. The fully integrated Corolla Cross campaign was developed using Toyota's long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across America. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT The One Club for Creativity for The One Show 2022: Surgery DAVID Miami continues the spoof of TV medical dramas with the final spot in its witty "Medicine Avenue" digital film campaign to promote The One Show 2022 call for entries. Playing off the style of TV episode previews, complete with scenes of frenzied operating rooms, emotional interactions between doctors, moody music and cliffhangers, the campaign pokes fun at the creative process by replacing medical terminology with dubbed dialogue of ad jargon commonly heard in agencies around the world.VIEW THE SPOT Agreen: Hang on! Christmas Offers Let's start navel orange season!! Navel oranges are the most popular of the fresh oranges that are easy to peel and have a sweet, pleasant flavor. AGREEN provides premium Citrus in the world by applying all the packing' standardization that helps in increasing the shelf life of the exported fruits up to 6 months.Agency: Big Teddy VIEW THE AD Observatoire des Inégalités: Monopoly of Inequalities The Observatory of Inequalities and french independant agency Herezie are launching an educational toolbox including the "Monopoly of Inequalities". Designed as an extension of the legendary board game, this educational game invites young people to reflect on the issue of inequalities and discrimination. A game built by professionals following several years of thinking. Founded in 2003, the Observatory of Inequalities is an independent organisation created to report on inequalities in France and Europe. VIEW OUTDOOR NHS Food Scanner App: Good Choice The multimedia Better Health campaign has been launched today to encourage families to eat better and includes a new 'scan, swipe and swap' feature for the NHS Food Scanner App, which provides a simple solution to help families improve their diet. Families can scan the product barcodes from their shopping and the App will suggest healthier alternatives to help them make an easy swap next time they shop. The App uses a "Good Choice" badge to help signpost people to healthier food and drinks in line with the government's dietary recommendations for added sugar, saturated fat and salt.VIEW THE CONCEPT Geberit AquaClean: Handbutts Wunderman Thompson Switzerland has created a clever hack for demonstrating the function of the Geberit AquaClean shower toilet, without showing the body part for which it was built. When hands are placed together in a certain way, they become an amazingly real-looking naked bottom. Coined 'Handbutts', Geberit can show the product benefit in a pictorial way for the first time: A butt (which is not a butt) being cleaned by a jet of water. VIEW THE TV SPOT VIEW THE CONCEPT SATS: Happy New Habit Anorak Oslo has released this 'Happy New Habit' campaign for SATS.VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Four Nine: New Year's RevolutionPaddy Power: Fit, Ready And Available For Offers Ex-Arsenal footballer Jack Wilshere is looking for a new club, and our top marketing team is on the case... in new spot for Paddy Power.VIEW THE SPOT  Gatorade shares the inspirational story of Los Angeles Rams wide receiver Robert Woods in new spot directed by Shamrock Studio/DLP Media Group's, Matt Schlef.VIEW THE SPOT  In an all-new 2022 creative campaign, TaxSlayer - a leading online and professional tax and financial tech company - is unveiling a new brand platform, 'File Fearlessly,' to amplify its driving purpose to make life simpler and less stressful for millions of taxpaying Americans through exceptional, easy-to-use technology. Agency: Party Land, Los Angeles VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Real Plaza is the largest mall chain in Peru, with more than 20 malls nationwide. Today these are considerate as new public spaces in the city: here, families spend quality time. That's why the brand purpose is spreading happiness to all families, cultivating tolerance, understanding and freedom of choice. This is a Christmas story that builds on the brand territory and, in a season full of sales and discounts, seeks to connect with their audience through emotion.Agency: Fahrenheit DDB VIEW THE SPOT  Erich & Kallman has launched a new campaign for a new client, Dole. The campaign is for their Fruit Bowls and is titled 'Hold My Fruit Bowl'. The campaign features kids fuelled by the delicious, healthy nutrition of Dole Fruit Bowls as they confidently step up and out-do adults. The spots, aimed at parents, were designed to engage the entire family including those outside of our immediate target. The catchphrase 'hold my fruit bowl' serves as a memorable, motivational message to the limitless potential of brave, confident kids.VIEW THE SPOT Renault E-TECH: Hard To Explain, Easy To Understand In 2020, Renault launched the E-Tech label, which brings together the brand's electric and hybrid engines. Renault drew on its expertise in Formula 1 and its 12 years of experience in electric motors to develop this cutting-edge technology, which offers unrivalled driving pleasure. In line with the first campaign for the E-Tech range, the film highlights the people who are at the heart of the development of this technology: Renault engineers.Agency: Publicis Conseil VIEW THE SPOT British Heart Foundation: This Is Science The British Heart Foundation (BHF) has launched a new brand campaign, 'This is Science', to inspire greater public support for its life saving research. The campaign, created by Saatchi & Saatchi, tells the real stories of people who are only alive today thanks to the public's donations powering BHF medical breakthroughs that have transformed science fiction into reality. With someone dying from heart and circulatory disease every three minutes in the UK, the campaign spotlights the charity's need for greater public support if it is to continue to make scientific breakthroughs that will save and improve lives. VIEW THE SPOT Lamb: The Lost Country of the Pacific As Australia has watched the rest of the world return to normality, our continued isolationism has made us feel left out, insular and disconnected. And since Australian Lamb is synonymous with uniting Australians, it presented the perfect opportunity for Lamb to reunite the country with the rest of the world. Agency: The Monkeys VIEW THE SPOT Four Nine: Check In On Your Friends Join Four Nine's New Year's Revolution, against loneliness.Agency: Jungle Creations. VIEW THE FRIENDS AD VIEW THE SOLITUDE AD VIEW THE LONELINESS AD VIEW THE SOULMATES AD VIEW THE DATING AD  To recruit people into the Navy to become Communications Network Operators, we wanted to show them how important and high-stakes the role really is. How? By exploring just how much a bad Communications Operator could screw things up.Agency: VMLY&R, Melbourne VIEW THE NAN AD VIEW THE DUCK AD VIEW THE MULES AD VIEW THE MOIST AD VIEW THE HIRE AD  The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results.Agency: McCann Health, Sao Paulo VIEW THE ORANGE AD VIEW THE BLUE AD VIEW THE PURPLE AD VIEW THE BLUE PURPLE AD VIEW THE BLUE ORANGE AD VIEW THE GREEN AD Guest Judge: Luis Paolo Gatti, CD, Jung Von Matt, Germany This week's guest judge is Luis Paolo Gatti, creative director at Jung Von Matt, Germany. Favourite: iPhone 13 Pro 'Detectives'. This film promote the feature in such a simple way and at the same time breaks the audience's expectations. I liked the performances and the timing of the twist. So much fun! READ MORE  When we dug deep into the science of delivering fresh fruits and vegetables, we came to realize a somewhat mind-boggling thing. The old belief that high quality correlates with high price doesn't apply to this category. It's actually the opposite. When you remove unnecessary middlemen between the farm and the vegetable shelf the quality increases with the quicker deliveries, and the price decreases since there are fewer people cutting in. We call it the vegetable paradox. The thought can hard to grasp, so to get customers attention we bought specific night-time banner ads targeting people still awake between midnight and 04.00.Agency: Garbergs VIEW THE SPOT  AXA has revealed its new heart-warming Motor Insurance campaign in collaboration with Publicis Conseil: Birders. Through this heart-warming piece of communication, AXA celebrates people with resilience through a simple, yet powerful message, 'Stay focused on what matters'. This multi-country campaign will be aired in two countries (Switzerland and Ireland) and leverages a cultural and deeply rooted common insight: It's often during difficult times that we realize that some things are more important than others. VIEW THE SPOT  A campaign for people between 20 and 30 years old, buying their first health plan.Agency: 11/21, Sao Paulo VIEW THE FORCED MOVE SPOT VIEW THE COMING HOME SPOT  Sometimes, the persuasive discourse of advertising has to reveal itself to draw the population's attention to serious problems.Agency: Stylus Propaganda VIEW THE SPOT SOVA: What are you really sleeping on? SOVAs new campaign highlights the fact that one in three Swedes sleep poorly, but few realize their bad quality bed is to blame. Their latest outdoor ad in subways all across Stockholm symbolically shows people the trash that could be lurking under the surface of their bed, all to strengthen the connection between sleep quality, and bed quality.Agency: Garbergs VIEW OUTDOOR « First « Previous Next » Last » 5 of 6 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
More in the series of Oster spots from Havas, Chile
Join Four Nine's New Year's Revolution, against loneliness.
Innocean have created this spot for Hyundai