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Seen and noted
 We created this campaign because of man's ruthless destruction of the Amazon. This affects all animal life.VIEW THE 5 ADS S-RM: Your First Call Global intelligence and cyber security consultancy S-RM has today unveiled its first ever above-the-line campaign, 'Your first call'.The new campaign seeks to position S-RM as the smart alternative to the "big four" consulting firms amongst c-suite decisionmakers, aiming to help drive double-digit revenue growth and ensure that the brand is highly regarded in the City of London and beyond.VIEW 2 OUTDOORS VIEW THE AD  When word got out that Bill Belichick would no longer serve as the New England Patriots coach after a remarkable 24 seasons, including an unmatched run that included six Super Bowl titles, Worcester, MA based Davis Advertising wasted no time in letting Coach Belichick know how fans all across the New England region felt about his departure.VIEW OUTDOOR  We launched Western Australia's first 3D billboard with an invitation...It's probably time to face your mummy issues @ The Ancient Egypt exhibition at he the Boola Baridip WA Museum. VIEW OUTDOOR  Victoria Bitter has unveiled âMeans Moreâ, its first major brand campaign with new creative agency, The Monkeys, part of Accenture Song.PLAY THE DRYWALL SPOT PLAY THE TABLE SPOT PLAY THE TILES SPOT Bahay Tuluyan: Emoji Friends "Did you know that there is a very high probability that your kid has talked to or is talking to an online predator and you're not aware of it?" To raise awareness on this issue, TBWASantiago Mangada Puno Philippines has released this video. This is what Catherine Scerri, Executive Director of children's rights organization Bahay Tuluyan wants parents to know. Founded on the premise of fulfilling Filipino children's rights by preventing and responding to abuse and violence against children, the non-profit group recently launched a short online video that explains just how predators are currently doing this-through the use of emojis. Ultimately, the campaign aims to help decrease cases of child sexual abuse by educating parents of this new trend. Reflecting what's actually happening in the real world, it depicts how predators are able to use vulnerable moments in kids' life to take advantage of them. One scene shows how-after being bullied a kid is befriended by an eggplant emoji. Another one showcases how a seemingly innocent live stream can serve as an avenue for perpetrators to befriend unsuspecting kids. Emojis were originally created to make communicating with friends and family online a lot more fun, but through time, these icons have been given different meanings. For instance, the eggplant emoji is now used to refer to the male genitalia, the peach is now usually used to refer to buttocks, corn as a substitute for porn, and sweat drops can now be used to express orgasm.VIEW THE SPOT Guest Judge: Vince McSweeney, CCO, McCann Central, UK This week's guest judge is Vince McSweeney, chief creative officer, McCann Central, UK. Winner: MTN 'Big Things'. This spot had me smiling from the very start. The cheeky look on the little girl's face as she dials the random mobile number sets up the following mayhem perfectly. READ MORE  Now in its seventh year, Apple celebrates Chinese New Year with a Shot on iPhone film developed by TBWAMedia Arts Lab Shanghai, that sends a poignant message spanning far beyond China. During a moment of celebration and reflection, Apple welcomes the year of the Dragon by telling the story of a young girl battling with her insecurities and how she is able to overcome them on her own. Titled âLittle Garlic,â the film and Apple send a timely message addressing the insecurity felt by Gen Z in China. Apple brings together an illustrious team of movie industry professionals to tell this story though the lens of iPhone 15 Pro Max. Hollywood director Marc Webb, Chinese star Fan Wei, and acclaimed writer Pan Yiran elevate the production with their vast experience. Meanwhile emerging talents like Cecile Zhang, director of photography, and Li Anran, art director, use key iPhone 15 Pro Max features, including 5x optical zoom, Action mode, and Cinematic mode, to delicately and creatively bring the issue of insecurity to life through film. Accompanying the film is a behind-the-scenes video featuring cast and crew to showcase how the film was made with iPhone 15 Pro Max.VIEW THE SPOT VIEW THE BTS SPOT iPhone 15 Pro: Don’t Make it Complicated In celebration of Vietnam's lunar new year, Tet, Apple and TBWAMedia Arts Lab APAC have launched the first piece of original work from the brand in Vietnam, Shot on iPhone 15 Pro. Starring fast-rising rapper, singer-songwriter and dancer from Hanoi, tlinh (@lf.tlinh), "Don't Make it Complicated," is a brand new, never-before-heard track from tlinh. The film celebrates the Year of the Dragon with an empowering story about finding the strength to overcome your inner struggles, attributes found in the zodiac sign of the Dragon and tlinh, who was also born in the year of the dragon. Gritty, powerful visuals are brought to life by Vietnamese-American filmmaker and director, Bao Nguyen. Bao leverages the cinematic features of iPhone - 5x optical zoom, advanced stabilization of Action Mode, and Cinematic Mode - to artfully tell the story and capture gritty street scenes scenes, fast-paced action shots, and intricate details of incredible costumes. Much of the film is shot in low-light conditions on the streets of Ho Chi Minh City. In "Don't Make it Complicated," tlinh plays a school girl who is heartbroken when she thinks she seeâs her boyfriend spending time with another girl. Overflowing with jealousy and rage, she escapes into the city and encounters the inner war of her own two sides: evil and good. The two sides battle it out, until eventually it's tlinh in whole human form, a combination of both her sides, who ultimately emerges. As she reunites with her boyfriend she realizes perhaps the enemy had been herself all along. At the end of the film we are reminded that love and life is complicated, neither all good, nor all bad, As she walks the school halls we see a hint that perhaps a little of both good and bad still exist within her. The film aims to empower and inspire the younger generation of Vietnamese to find the strength within themselves, no matter how complicated their struggles.VIEW THE SPOT VIEW THE BTS SPOT Grabaseat: NY Sale Karena Evans has directed the promos for Donald Glover's upcoming series Mr. & Mrs. Smith, soon to release on Amazon Prime on February 2nd. In addition to directing episodes of the series, Karena also directed the trio of promos for the upcoming show, which live on the series' website and Instagram. The promos serve to highlight the chemistry and ease between the two leads, Donald Glover (Atlanta, Swarm) and Maya Erksine (PEN15). VIEW THE 3 SPOTS  Ahead of Investment Season, Scotiabank's latest work titled, "Intrusive Thoughts" comes from the bank's Investments line of business and encourages Canadians to enjoy today without worrying about affording tomorrow. VIEW THE SPOT  When we think of the technology on our phones, it brings up a mixed bag of digital feelings; how the world went from so big to being conquered and contained within a device we carry round in our pockets. We can now call and connect with loved ones on the other side of the world,VIEW THE SPOT  The communityâs latest campaign with Netflix is here! Although the holiday season feels like months ago, the team at Publicis hope you had some time to catch up on Netflix's Rebel Moon Part 1. A story all about what happens when the ruthless forces of the Motherworld threaten a quiet farming village on a distant moon, and a mysterious outsider becomes its best hope for survival. Now, leading up to the launch of Part 2 in April, Publicis is partnering with Netflix to continue the momentum, all with the help of G FUEL. VIEW THE SPOT  Known for Ninja motorcycles, JET SKI personal watercraft and MULE side x sides, Kawasaki will literally blaze a new trail at Super Bowl LVIII with the first-ever Big Game spot for an off-road side x side vehicle to promote their new Kawasaki RIDGE side x side. VIEW THE SPOT  Our BRLO NAKED has come to quench your thirst. Full-bodied, juicy and without the headache the morning after, it's the perfect choice not just in Dry January.VIEW THE SPOT  Growing up, we're always warned about the dangers of peer pressure, and falling in with a bad crowd. In a satirical twist on anti-gang PSAs, ParticipACTION's campaign, Fall in with an active crowd demonstrates that some groups are worth falling into.VIEW THE SPOT  Partnering with Flickerfest, Specsavers opened its iconic 'Should've'platform to emerging directors via a national competition. Winner Jesse Vogelaar's 'auction day' spot was made with the support of Sunday Gravy and Guilty. It shows what can happen on auction day when your auctioneer 'should've gone to Specsavers'.VIEW THE SPOT  Home Credit, in collaboration with The Friday Vietnam, has launched a new campaign to celebrate the festive spirit of the Lunar New Year and honor the resilience and hard work of 2023. For Vietnamese people, Lunar New Year is the most important cultural event. It is a time when their dedication and hard work throughout the year culminate in the creation of unforgettable festive moments for their loved ones. VIEW THE SPOT  M&M'S, proudly part of the Mars family of brands, released a first look into its upcoming Super Bowl LVIII campaign with a new teaser video that highlights the intersection of fun and belonging in a way that only M&M'S can. VIEW THE SPOT  Apple's latest film for the "Relax, it's iPhone" campaign in Australia puts iPhone 15 to the ultimate test featuring the country's most infamous bird: the magpie. "Swoop" showcases the durability of the device's Ceramic Shield through a uniquely-Australian tale of an office worker attempting to escape an oncoming magpie. VIEW THE SPOT  In January 2023, the French High Council for Equality published a damning report about sexism in the country. The report showed how young generations have gone backwards in terms of gender equality. Sexist cliches are still everywhere, verbal violence has become ordinaryVIEW THE SPOT  Something happens every time we return from vacation: depression. But not if you buy a KRT membership, where you can come back whenever you want to enjoy the beach.VIEW THE 4 ADS Standard Chartered: Priority Savings How is a Standard Chartered Priority client treated? Heres three print ads to show you VIEW THE 3 ADS Netsafe NZ: ReScam Phanton Re:Scam was initially created in 2017 by Netsafe to fight internet scammers. The AI bot trapped scammers in endless conversations by impersonating an array of realistic human personas, keeping scammers out of Kiwi inboxes. Re:Scam collectively wasted over 5 years worth of scammer's time, before it shut down in 2018 to undergo further development. With Kiwi losing over $200 million to scams in 2023, it is time for Re:Scam to return, now with enhanced AI technology. VIEW OUTDOOR Egale Canada: Help Us Remain Aging poses a universal challenge, and for 2SLGBTQI people, it comes with an increased risk of cognitive decline. In light of Alzheimer's Awareness Month this January, Egale Canada, Canada's leading organisation for 2SLGBTQI people and issues, along with partners at Fondation Emergence and the National Institute on Ageing, has launched the Help Us Remain Campaign to urge Canadians to take a closer look at a community facing a hidden battle. VIEW THE CONCEPT Vaseline: Skins For Skin Thailand grapples with the highest burn-related mortality rate in Southeast Asia, shining a spotlight on the critical scarcity of skin donations, as revealed by alarming 2022 statistics. Enter the unexpected hero in this narrative, Vaseline. Embracing its timeless mission of providing healthy skin for all since 1870, Vaseline teamed up with Ogilvy Singapore to respond to a literal "call for help" initiated by The Thai Red Cross. VIEW THE CONCEPT NotCo: Not So Happy Animals Curious which animals are not so happy? Scan the supposedly happy logos at https://nothappy.com/ and see what happens.VIEW THE CONCEPT Länsförsäkringar Göteborg och Bohuslän : Lakia 13 Time spent on social media is at an all time high. Teen mental health is at an all time low. The long term impact remains unknown. So how can we explore social medias impact on youth mental health without placing real kids at risk? Meet Laika 13, the worlds first AI teenager raised entirely by social media. She was created with an extensive dataset based on existing behavioral research. Laika raised awareness of the issue in her own unique way. VIEW THE CONCEPT  Dangerous social media targeting of LGBT individuals and communities in the Middle East and North Africa has resulted in a new Human Rights Watch #SecureOurSocials campaign focused on META and its app users. The campaign features a video starring Lebanese drag pioneer, Anya Kneez, which is aimed at users of Instagram and Facebook and offers a variety of solutions to keep LGBT people safe on Meta's platforms. VIEW THE SPOT Jeep: We Don't Make Jeep You Do Jeep and Publicis Middle East just dropped their latest campaign "WE DON'T MAKE JEEP. YOU DO", and it's not your typical car ad. Forget the polished production studios, Jeep let the community take the wheel. Posters, digital outdoor displays, social media reels, stories, soundbites, and even the main film VIEW THE SPOT Kojie San Twin Pack: Balikbayan Kojie San is the Philippines' #1 Kojic Acid Soap, known for treating scars, pigmentation, and lightening skin. The brand has recently introduced Kojie San Twin Pack, distributing it in community convenience stores where local vagrants usually hang out. The film, created by GIGIL Manila, was launched during Christmas time when Filipino expats were flying back home to celebrate the holiday season with their families. To date, the film has gove viral garnered 28 million views, 1.3 million reactions, and 71,000 shares in just 2 weeks.VIEW THE SPOT  MiraLAX, the #1 brand choice for effective, gentle, occasional constipation relief from Bayer, today released the findings of a brand-commissioned survey which found women to be more than twice as likely as men to be pooping less than three times a week. Stress may be a contributing factor to this constipation; in fact, the survey, which was conducted among 2,000 Americans aged 27-42, found a staggering 85% of millennial women report routinely having stress on their minds. VIEW THE SPOT  As our world pushes us all to be more efficient, we believe that taking the time to be empathetic is more important than ever.Agency: Mother New York. VIEW THE SPOT  Apple calls on the most expressive and cutest subjects in the world to showcase the advanced portrait capabilities of iPhone 15. The campaign, 'Baby Face'. features 30 different babies ranging from four to 12 months old, with their most candid expressions captured in crisp detail. VIEW THE 3 SPOTS Burger King: Everyone Has Hidden Talent Martin Jalfen's new 90-second Burger King film brings out the bold, the bonkers and the brilliant. Martin's signature directing style is exhibited here, particularly through the use of quick match cuts and fast paced editing, to coordinate with the upbeat soundtrack. The excitement of a new Burger King product release inspires everyone to unleash their hidden talent, and there is no lack of variety. Dive into the world of online gaming with Bons, where registration is a breeze, and our generous bonuses welcome you with open arms. With a seamless login process https://casino-bons.in/ , you'll be exploring the vast array of games and enjoying swift payouts in no time.VIEW THE SPOT Jordan: Beyond In partnership with Uncommon Creative Studio, Jordan launched a new brand platform Beyond at the beginning of 2023, making the Jumpman a universal symbol of self-belief, inspiring youth to go Beyond. Beyond provided an open invitation to sore Beyond fear, Beyond doubt, Beyond those who've come before. The platform was launched during the 2023 NBA All-Star Week in a viral film seen through the eyes of an aspiring female baller - Kamaya Jones. VIEW THE 3 SPOTS VIEW OUTDOOR  Mama. Papa. Teen. Uncle. Grandpa. Baby. A&W's Burger Family line up has been a fixture in A&W restaurants and packaging for decades. Today, A&W is reintroducing and recontextualising its Burger Family, supported by new work that tells simple, truthful stories around a redefined notion of family. VIEW THE SPOT « First « Previous Next » Last » 2 of 6 |
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This Super Bowl, Lionel Messi proves that a Superior Light Beer is worth the wait.