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Seen and noted
Samsung Galaxy Unpacked: The Portal to a New Galaxy Leading up to Galaxy Unpacked and in conjunction with the Consumer Electronics Show (CES), Samsung has partnered with BBH Singapore on an epic takeover of the Sphere (Exosphere) in Las Vegas on January 8. Featuring Doctor Strange from Marvel Studios' "What If...?" all episodes now streaming only on Disney , it teased a new era for mobile and provided a glimpse of an upcoming feature that will allow users to make epic discoveries just by drawing circles. Just as Doctor Strange discovers new portals of endless possibilities, the new Galaxy capabilities will enable discovery in a whole new way. This spectacular Sphere display comes after Samsung released an official teaser announcing the impending arrival of Galaxy AI. Called 'Galaxy AI is Coming', this was also produced with BBH Singapore.VIEW OUTDOOR Burger King: Whopper Island Burger King Brazil, has proposed Whopper lovers to change the name of McDonald's Island, a remote volcanic island between Madagascar and Antarctica. The famous fire-grilled burgers brand claims that a place with real fire should be called Whopper Island. In the campaign, created by DM9 Brazil, Burger King invites consumers to participate renaming the island on Google Maps. By covering the island coordinates "53 04'35.69"S 73 30'49.18", it's possible to comment on the location with #IlhaWhopper and win a Whopper discount coupon. In a mockumentary style the campaign gives more details about the island and shows a special Whopper delivery to the island keepers, the only authorized people in order not to disrupt the region's ecosystem. "If anyone deserves a hot, fire-grilled burger, itâs this team that takes such good care of our volcanoes," joked Juliana Cury, CMO of Burger King.VIEW THE CONCEPT VIEW THE 1st PRINT AD VIEW THE 2nd PRINT AD VIEW THE 3rd PRINT AD VIEW THE 4th PRINT AD Austrian National Tourist Office: Chat SkiPT Nowadays, more and more people ask an AI when looking for information about their vacation destination, which can lead to generic answers or pretty mainstream suggestions. This insight led to the Austrian National Tourist Office launching the world's first "Authentic Intelligence" called With Chat SkiPT. Real ski instructors take the place of AI chatbots and answer questions about winter vacations, winter sports and beyond. With their unbeatable local insider knowledge, the instructors put AI services in their place and convey the typical Austrian charm and the flair of a winter vacation in Austria â something that only real humans can do. ChatSkiPT.com is already online, the actual chat phase started on January 17th, 2024. Artificial intelligence (AI) is finding its way into more and more areas of life, and AI is already being used regularly for holiday planning. Tools such as ChatGPT can provide valuable tips and well-founded information. However, they have not mastered the typical Austrian humour And there is also a residual risk of incorrect results and poor recommendations. Not least because holidays in Austria are all about authentic experiences, the Austrian National Tourist Office is relying on "Authentic Intelligence" - the knowledge and humour of real-life Austrian ski instructors - instead of "Artificial Intelligence", as part of a new marketing campaign. The idea was developed together with Austrian creative agency Wien Nord Serviceplan. The cornerstone of it is an online film directed by Niklas Schwärzler (SOVISO Film Production) in which ski instructors from Austrian ski regions appear as testimonials. "It's not about AI."VIEW THE CONCEPT OREO / PAC-MANL: Chase Playfulness! In a campaign set to excite consumers just like the legendary arcades did in the 80s and 90s, OREO is firing up the nostalgia trend by partnering with PAC-MAN. The yellow gaming icon known to thrill Millennials and GenZs alike. Letting consumers chase playfulness, OREO launches 6 special edition cookie embossments inspired by the PAC-MAN world. Cookie lovers are to scan each cookie individually and unlatch up to 6 exclusive OREO PAC-MAN mazes, each consisting of 3 different levels. Once players have completed the three levels, they can access an exclusive OREO PAC-MAN digital prize. And once that first maze is completed, they can scan the next cookie â and keep on playing! Each player gets a chance to enter the raffle and to win amazing prizes on the official OREO website**. So â playful times guaranteed! The 80s and 90s may be back on trend â but reality is, PAC-MAN has never left. And now, for the first time ever, OREO & PAC-MAN invite Europe to "Chase Playfulness!" Saatchi & Saatchi is leading the creative work which will be launched across 42 European countries. The OREO PAC-MAN special edition cookies will be a limited edition and available while stocks last, so look out for them on shelves from January 2024. Fans looking to participate in the fun can visit www.oreo.eu.VIEW THE CONCEPT Getinge: The Heart Surgeon’s Cookbook A collaboration between an eminent heart surgeon, a Michelin-starred chef, and global medtech company Getinge. To help heart surgeons improve their dexterity, they are now introducing a one-of-a-kind cookbook with recipes that require surgical precision. While medical devices in the OR have the potential to revolutionise patient care, their efficacy is intrinsically tied to the surgeonâs dexterity, coordination, and meticulous attention to detail. Recognising this, Getinge, a leading medtech company, has chosen to honour one of the most crucial tools during surgery â the skilled hands that operate in ORs worldwide. In a unique tribute, they have created a cookbook for heart surgeons. All nine recipes in the book are conceived and developed by New York-based cardiovascular and thoracic Surgeon Dr. Nirav Patel MD and Fredrik Berselius, holder of two Michelin stars and founder and owner of Aska restaurant in New York. The recipes include at least one surgical technique familiar to surgeons that puts dexterity to the test: including precise cutting, injecting in a small, confined area, surgical stitching, anatomic dissecting and repetition, plus gentle handling, and concentration skills. In addition to the book, the campaign also includes a short documentary about the project, in-depth content such as interviews, a landing page, and social media assets. Behind the campaign is the creative collective Forsman & Bodenfors. VIEW THE CONCEPT Kit Kat: Have AI Break, Have A KitKat Breaks are good for everyone... even AI, says latest Kit Kat campaign via Courage Canada.VIEW THE CONCEPT Destination Canada: Dink Dunk Pickleball Spa In an unprecedented blend of sport and relaxation, Destination Canada announces the grand opening of the DinkDunk Pickleball Spa - the world's first winter Pickleball Spa in Canada. Inspired by the fastest-growing sport in America and the popular wellness trend of cold plunging, the DinkDunk Pickleball Spa promises a unique, luxurious and unforgettable retreat for picklers, cold plungers and winter adventurers alike. Named after the famous pickleball 'dink' shot and the 'dunks' enjoyed at high-end spas, this extraordinary pop-up venue will feature a one-of-a-kind pickleball court nestled in the heart of Quebec's winter wonderland, offering players an unparalleled setting to showcase their drop shots while creating lasting travel memories. The DinkDunk Pickleball Spa will open its doors to the public for one week only - March 16-23rd, 2024. Travelers can book a four-day, three-night Canadian winter pickleball experience starting at USD $4,715 per pair, which includes hotel accommodations, ground transportation, daily breakfast, and court time at the winter pickleball spa. Join the waitlist to book here starting today. A personal travel planner will reach out on a first come first serve basis to customise travel itineraries beginning February 1st. Join the waitlist now and get ready to pickle, paddle, pamper, and repeat at the DinkDunk Pickleball Spa. VIEW THE CONCEPT  We began thinking that working on the farm can be lonely, but the journey doesn't have to be.Behind those who produce, there is a routine full of challenges. And despite every obstacle, there are many reasons to keep going.After all, all work is done with perseverance, knowing the importance of each day for the final result.Agriculture generates movement, but it is the producer who brings inspiration. VIEW THE 2 SPOTS  Missing out on the mullet comeback is disappointing. Particularly if you're 90s 'Mullet-King' Andre Agassi. At least the savings he gets as an Uber One member don't disappoint.VIEW THE SPOT  Tori.fi is an online marketplace where people can sell and buy their stuff. It can be what ever from sofa to neckless and from toothpaste to lawnmower, or pair of boots. Tori has been around in Finland for years and nailed its position as absolute number one online second hand marketplace. Over 15,000 deals are made every single day. VIEW THE SPOT  Tito's Handmade Vodka is launching its first-ever brand platform, "With Tito's" an irreverent invitation to make any moment better. The launch is anchored by a series of four 30-second campaign videos starring the Austin-based vodka brand's newest spokesperson the Tito's "Spokescart," a delightful and trusty bar cart with a personality of its own, VIEW THE 4 SPOTS Department Of Education: Grow Like Only A Teacher Can Department for Education and Havas London have launched a new campaign 'Grow Like Only a Teacher Can', designed to inspire and attract a new wave of talent to the teaching profession. Aiming to increase recruitment for the teaching profession, 'Grow Like Only a Teacher Can' shines a light on the numerous benefits that come with being a teacher,VIEW THE SPOT  In a year in which every brand from Barbie to Air has inspired a film, it only felt right for GEICO to make one of their own. Audiences will learn more about why GEICO contacted Caveman in a new, two-minute spot coined, 'Caveman Cuddles,' scheduled to air on Saturday, January 13th. The story will culminate into a twist that sets the brand up for a creatively ambitious play just in time for this year's Super Bowl. VIEW THE SPOT  Is it a dog? Is it a fish?....or perhaps a bit of both? Spike is in fact the new, slightly shy aquatic hero of the latest campaign for Current Account Switch Service that will be seen in fish tanks across all social platforms, TV and cinema. Armoury Films collaborated with the lovely folks over at and House337 and the directing expertise of the ever so talented Henry Littlechild, VIEW THE SPOT  With their latest campaign for the PLANTERS Brand, BBDO MW is turning a classic expression of frustration 'AH, NUTS!' into a positive 'Ahhh, nuts' and a powerful brand mnemonic. VIEW THE 4 SPOTS  We all have that person in our lives who insists on doing everything themselves, no matter how ridiculous or time consuming it is. In fact, there are apparently still some people who check multiple travel websites instead of using an aggregator to see all of their options in one place. New research from KAYAK reveals 81% of Americans who travel include multiple travel websites in their search with nearly one in five (19%) spending between 11 and 24 hours searching. Itâs time we end the madness. VIEW THE 3 SPOTS  12th January 2024, London: Mexican Formula E fans are widely known to be the wildest, loudest and most rambunctious fans on the planet, while the Foro Sol is well known as the loudest grandstand in motorsport. So, in its latest campaign by Dark Horses, Nissan is taking the unique approach of apologising for the ear splitting racket these die hard fans create. VIEW THE SPOT  McDonald's Sweden has added the McCrispy burger to its menu. It is a new chicken burger with an extra crispy breading. The crunchy sound of the burger is something McDonald's Sweden wanted to center the launch campaign around. Together with a composer they created a classical musical tune called "The Crunch", which McCrispy performs together with a classical symphony orchestra.VIEW THE SPOT  Scarborough Health Network (SHN) has released a wholly authentic and grittier second chapter in its powerful "Love, Scarborough" campaign. The first chapter of advertising shone a light on the gross healthcare inequities faced by Scarborough hospitals and urged Torontonians to back up their neighbours by supporting SHN's hospitals and patients. The follow-up demonstrates how much the healthcare network can accomplish with less before asking potential donors to imagine what it could do with more. VIEW THE SPOT  In combat sports, the face-off between the two fighters has become a most-anticipated moment bringing the tension to the max before the inevitable fight. But what if anybody could join ? That's the premise of "Get Ready for the Next Battle", a new incredible live-action trailer for TEKKEN 8, VIEW THE SPOT  Greenpeace France has entrusted la chose agency with the production of its new awareness-raising campaign. Intended to convey a message of hope and to gather new audiences. The campaign calls for a radical change in response to climate and environmental challenges, via three videos inspired by genre films. With their unconventional portrayals of issues such as plastic pollution, oil production and deforestation, the films depict absurd yet real-life scenarios, and raise awareness on the need to "change the scenario"VIEW THE 3 SPOTS  To mark the much-anticipated return of True Detective: Night Country the fourth season of the popular anthology crime drama streaming service NOW has created an innovative billboard with light sensitive paint, to create a unique day-to-night transformation in its Key Art. In a striking recreation of True Detective:VIEW 5 OUTDOORS  An ice hockey game is covered by cameras from all angles, except one. In a new experiment, Axis Communications, a leader in network video, is demonstrating how their camera can withstand all kinds of conditions. How? By freezing it inside the ice of a hockey rink, capturing the impossible angle. It is their first campaign together with Forsman & Bodenfors. VIEW OUTDOOR  Washing dishes for some is tedious. For others it is a Catharsis, a time to think, meditate and relax. Many of us plan our lives at that time in a therapeutic way.VIEW THE 2 ADS  Just in time for summer, and in keeping with the tongue-in-cheek cinematic style that itâs known for, Budget Direct has launched new work via 303 MullenLowe.'Loch Mess Monster' tells the story of a seemingly typical Aussie pool cleaner coming to life via lightning strike, and wreaking havoc on a family home, with longstanding insurance sleuths Sarge, Jacs and Chief once again coming to the rescue. VIEW THE SPOT PAK'nSAVE: Borrow the Brand PAK'nSAVE is New Zealand's low priced supermarket. Everything they do, they do to save Kiwis money. Which is why their branding only has two elements. A yellow background, and a Stickman. For 17 years, PAK'nSAVE has used this low priced combination to keep their advertising costs down. But for their biggest sale of the year, they came up with a way to keep their costs even lower. Instead of making their own ads, they just borrowed someone else's. VIEW THE MERCURY SPOT VIEW THE ST PIERRES SPOT VIEW THE JB HI-FI SPOT VIEW THE NATURE'S FRESH SPOT  Spot created to show the inspiration behind the design of BYD Seal as part of the Ocean line designed by BYD Auto globally. Agency: Inbrax, SantiagoVIEW THE SPOT Road to Zero: RIDSY To turn car passengers from passive riders into active participants in everyone's safety on their summer road trips, we found a passenger who knows more than anyone else what can happen on the road: A crash test dummy. Introducing, RIDSY: the first ever crash test dummy to call out unsafe driving behaviour so they can live it up on holiday. Ridsy became living proof of what happens when passengers speak up, making his way around the country on the ultimate summer roadie to everyone's favourite holiday hotspots. Alive. Agency: FCB New ZealandVIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT ABC iview: Always free. Always Entertaining. With streaming subscription prices increasing and cost of living at an all-time high, millions of people are being forced to choose which streaming service to cancel. Netflix or Prime? Disney or Apple TV? As a completely free streaming service, with world-class drama, comedy, sport, news, kids shows and more, ABC iview has created a campaign to show it's one streamer Aussies never need to cancel. Agency: Howatson and Company VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW OUTDOOR 1 VIEW OUTDOOR 2  The paper delivery bag is the face of a billion-dollar industry. With Menulog's biggest competitor, UberEats, having 5x the media spend focussed on their distinctive delivery bag, Menulog needed a way to steal back the limelight and make their bag the most iconic of all. Naturally, Menulog created a designer handbag inspired by the design of their delivery bag, and gave it to their newest brand ambassador, global sensation - Christina Aguilera. Agency: Thinkerbell VIEW THE AD  LNER, the rail company that operates on the East Coast Mainline, has unveiled a major new multichannel brand campaign featuring its first ever brand character, Eleanor. Called 'Freedom all the way', it was developed in partnership with M&C Saatchi, with online creative by Merkle and media planning and buying by Manning Gottlieb OMD. The new campaign follows four years of successful partnership between LNER and M&C Saatchi, during which time all brand metrics have increased significantly.VIEW THE SPOT  EQ Bank has teamed up with Canadian comedy superstars and father-son duo, Eugene and Dan Levy, to bring a deep-rooted human truth about finances to light: many Canadians still use their first-ever bank account. As a result, they have missed out on significant value by paying thousands in fees while earning little-to no interest over much of their adult lives. With the beloved digital bank's latest brand campaign, EQ Bank is raising awareness for the possibility of a second chance at Canadians' first bank accounts. This marks the first time that Eugene and Dan Levy have been featured together in an advertising campaign. VIEW THE SPOT  WOM is the newest mobile operator company in Colombia. Like any new company, it has the enormous task of building trust to raise its considerations levels to achieve conversion. Unfortunately, consideration levels had been low due to various missteps the brand suffered at the beginning of its operation that affected the way the brand was perceived. And even though, WOM has been working harder than ever to prove to all Colombians that it deserves a chance, there still many consumers reluctant to try it, or even consider it.VIEW THE SPOT  Iconic Aussie brand Sorbent is making a big comeback to the nation's screens with the launch of a new brand platform from Melbourne independent agency Akkomplice. Proudly declaring that Sorbent is "Behind Every Great Australian", the work reminds viewers of how the all-important sorbent is there for them when people need it most. From burly builders getting the job done to nervous brides ahead of their big moment, Sorbent is always there right behind the nation, no matter who or where, in all its soft-but-strong, 3-ply glory.VIEW THE SPOT Guest Judge: Emir Shafri, CCO, Publicis Groupe Malaysia This week's guest judge is Emir Shafri, chief creative officer at Publicis Groupe Malaysia. Winner: Native 'The Return'. If you've ever worked on a personal care brand, chances are you would've come across a similar "tell them it's long-lasting" brief (cue shot of love interest doing a double take after catching a refreshing whiff of our hero, despite a day of sweaty sports). READ MORE  VCCP US have launched a new campaign for P&G's Native, a clean, simple, effective personal care brand. The central 60-second spot, entitled "The Return," opens on a distraught woman in her home, surrounded by family, her husband lost in the woods.VIEW THE 2 SPOTS  The Department for Education (DfE) has today unveiled a major, multichannel Skills for Life campaign, 'It all starts with skills', which aims to inspire young people, adults and businesses to make the most of their potential. The push was developed in partnership with M&C Saatchi. VIEW THE SPOT « First « Previous Next » Last » 4 of 6 |
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Poster campaign to promote the Library on Wheels service from Stories. 
A campaign to promote the naming services of Albert Dali Branding.