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Seen and noted
Coca-Cola: Recycle Me The latest campaign is an innovative effort by Coca-Cola to motivate consumers to recycle their used Coke cans, supporting the company's 'World Without Waste' strategy. Using the power of Coca-Cola's iconic and globally recognised logo, the new 'Recycle Me' campaign helps promote the idea that sustainability is a collective responsibility and to encourage recycling on a mass scale. VIEW THE TV SPOT VIEW OUTDOOR The Coca-Cola Company: Playable Billboards Launched in the iconic Times Square, NY, Coca-Cola unveiled 'The Playable Billboard'; an interactive digital experience enticing passers by to literally game on the huge OOH screen. The creative was born from common gaming behaviours, of gamers often playing alone in real life. 'The Playable Billboard' was designed to create an entertaining moment for all to experience and connect with others. VIEW OUTDOOR Lux: In Her Name To create the 'In Her Name' campaign, LUX has worked with linguistics professor and language expert Liu Yanchun on 100 new names that genuinely reflect what Chinese women should be called nowadays. Instead of highlighting outdated 'feminine' traits like 'quiet', 'loveable' and 'small', or a sexist preference for a son such as 'welcome younger brother', the new names evoke strength and potential. The activation idea is by creative agency VML Singapore.VIEW THE CONCEPT Amigos for Kids: The Missing Review "The Missing Review" is a new and interactive ad campaign that ingeniously employs reviews on Google and Yelp, where 88% of internet users search for recommendations and ratings. It aims to strategically add information about missing children to five-star reviews for establishments located in the vicinity of where these children were last seen in hopes of spreading the word in the local community, prompting a broader search of their whereabouts and, ultimately, improving their chances of returning home.VIEW THE CONCEPT  The SsangYoung brand models have evolved not only in their line, but also in avant-garde technology, making their mechanics extremely competitive. This Chairand modelW7000 is proof that the brand not only thinks about making cars attractive, but also very fast. PLAY THE SPOT Endometriosis has no cure, yet 1 million Australians suffer from it at some point. This ad illustrates the pain that women (and even children) go through. PLAY THE SPOT  FLOCK, part of FCN Creative, has created a new spot for Sasa Corporate, a seasoning brand known for its diverse range of culinary delights. Titled "Bahasa Sasa" or "Sasa's Language", the commercial captures the essence of Sasa's products as more than just condiments but as a means to evoke the comforting feeling of home.VIEW THE SPOT Hyundai Cancamusa: Connect Your Emotions Weâre saying farewell to cropped puffers and hello to NABâs latest iteration of âWrangle Your Moneyâ. Diving headfirst into the emotion that comes with making financial trade-offs, the new content stream demonstrates how NAB can help Gen Z wrangle their money, when it comes to making better financial decisions. VIEW THE 3 SPOTS Fanta: We Pay For It Adolescence is the stage of firsts: the first car, the first party, the first relationship, and so on. But let's be real, most of those times and with teenagers scratching their parents car or the sink shattered after hosting a party. How can Fanta refresh those moments?VIEW THE SPOT  Tasmaniaâs JackJumpers basketball team had captured the nationâs attention, winning the prestigious Australian NBL Championship in only their third year in the competition.VIEW THE AD  This weekâs ad references a key cautionary expression in Aussie Rules football⦠all about not getting ahead of yourself and keeping your expectations of success in check. Very laconic. Very Australian. And, it also pertains to our No1 football snack. Be patient, keep the lid on your golden, flaky FourâN Twenty pie and soon enough, youâll be savouring the delicious meatiness inside.VIEW THE AD  In a world where gender stereotypes persist, Ford Ecuador stands as a pioneer in breaking barriers with its latest campaign for International Women's Day. With a bold approach and a striking statement, the renowned automotive brand challenges the status quo with its innovative initiative.VIEW THE 3 ADS Paria Chocolates: The Best Cocoa In The World Context: Venezuela is fertile land ideal for cocoa plantations, which produces cocoa to make delicious chocolate, exquisite bonbons and sophisticated desserts. Venezuelan cocoa is widely known for its aroma, texture and flavor, and is considered by many experts to be "the best cocoa in the world." VIEW THE 4 ADS Breastscreen SA: Make Time For Your Melons For women over 40, a regular breast screen is the best way to detect cancer early and reduce the risk of life-threatening impacts. But South Australian women are still skipping their regular breast screens.Proudly brought to life by female-led client, agency, creative and production teams, this campaign took to the shops to surprise people in the everyday with supermarket âshelf wobblersâ that play off suggestive items you might find in the aisles â a playful reminder that made a serious subject more approachable.VIEW 7 OUTDOORS Make this year the one you make Mother's Day an event, with tickets to an actual event at RAC Arena. Though this is a spot for Mother's Day... only the father of radio voiceovers - Robbie McGregor - could pull this off, with his larger than life tone making a seriously big deal out of some of the little things mum does each day for the kids.PLAY THE SPOT  How do you celebrate the coming together of two flavours that are the best of friends? You put pro skaters in giant peanut and raspberry jam costumes and have them lock eyes in an 80s movie-esque stare down before dropping into a bowl and smashing into each other and explosively turning into a Maxibon. I mean, thereâs really no other way. VIEW THE SPOT Guest Judge: Joel Holtby, co-founder/co-CCO, Courage, Canada This week's guest judge is Joel Holtby, co-founder and co-chief creative officer at Courage, Canada. Winner: Cred 'Rajamouli vs Warner'. Very funny, watched it a few times and only got funnier. READ MORE  Vimla is a Swedish telco with good intentions. No high rates, no odd terms and conditions and first in Sweden to remove binding periods permanently. In other words - They're the phone company with good vibrations. The new concept was launched with these films, showing people getting physical vibrating reactions to Vimla phones and sim cards. The three films feature different unexpected visualizations of vibrations, all representing the good feelings of being a customer at Vimla. VIEW THE 3 SPOTS  Itâs all cross-pollinating in Shondalandâs Bridgerton this allergy season! Flonase have partnered with the makers of Bridgerton to bring relief to hayfever sufferers on their daily perambulations. With the highly-anticipated new season of Bridgerton dropping on May 16th, which sees Miss Penelope Fetherington and Mr Colin Bridgerton stepping into the spotlight, weâll be joined by a different kind of 'Polin' this Spring.VIEW THE SPOT  Appleâs has launched its latest âRelax, itâs iPhoneâ film in India created via TBWAMedia Arts Lab Singapore which puts iPhone 15 through a durability test like no other â tossing, turning, and tumbling around in the back of a rickshaw â to demonstrate its tough build quality.VIEW THE SPOT Contact Energy: Flatties When youâre in a shared living situation with so many flatmates, there are bound to be a few issues that arise. Someone not replacing the toilet paper or drinking somebody elseâs milk or relying too heavily on the use of fossil fuels. We canât do much about the empty loo roll or milk stealers, but luckily Contact Energy is working on that last one by promising net zero energy generation by 2035.VIEW THE SPOT  In the advertising industry, we come across a quite common cliché: showcasing the product as large as possible.If we apply this cliché to the automotive world, we realize that graphics often focus on displaying the car up close, glorifying the product itself. Instead of highlighting the experience the vehicle offers. VIEW THE AD SSangYong:Immediate AccelerationColgate: Iconic Breaths 30% of the Brazilian population (around 50 million people) have bad breath. To overcome this issue, besides cleaning the teeth you need to clean the tongue. What if we could bring up iconic tongues to create awareness?VIEW 3 OUTDOORS VIEW THE 4 ADS Ena Mori: Heartache Generation Ena Mori's "Heartache Generation" was the first-ever music video shot. Uising Ray-Ban Meta Smart Glasses, encased in custom-made, 3D-printed goggles. Generative Al was used to create an image of Mori wearing glasses, optimized for the placement of QR codes. The QR codes led viewers to an AR filter that outfitted them with the same goggles made for the video. Fans took home a tangible souvenir - the poster-that gave them access to an interactive digital experience that they could share on their socials.VIEW OUTDOOR  In the lead-up to the most loved-up calendar event of the year, energy drink brand, V Energy, wanted to bring people together on Valentines Day.So they conceived the greatest innovation for sipping since the single-chambered straw. Bear witness to the love-activated V-straw: a double-pronged, V-shaped straw that only works when two people come together and sip as oneVIEW OUTDOOR McDonalds: Add Ons Stand at the counter of any McDonaldâs and youâll hear a chorus of customers saying âaaaaaaaaaand aaaaaâ¦.â as they stare up at the menu board and decide which little treat to add to their go-to order. Aaaaand, we like that.VIEW 3 OUTDOORS  Swaggle is Australiaâs newest pet retailer with a core ethos of âdelivering pet happinessâ. To launch amongst a campaign of playful pet stars in OOH and film social executions on Youtube, Instagram and TikTok we created a memorable PR stunt that caught everyone by surprise. VIEW OUTDOOR  There are millions of children with disabilities in China who are unable to play sports on their own initiative, resulting in physical and psychological distress. At present, there is a lack of attention and support from all sectors of society. "Wheelcheer" focuses on the physical and mental health of children with disabilities and promotes the concept of equality in sports. No matter how tall or short, fat or thin, standing or sitting, every child can be an athlete and enjoy the fun and benefits of sports. At the same time, the project hopes to arouse more social attention and support for children with disabilities, promote social inclusion and equality, and strive to build a more harmonious and inclusive social environment. The "Wheelcheer" adopts the upper body sensing technology to realize the interaction between the body and the screen with the help of the camera capturing the user's movement trajectory. This innovative design allows people to not only have fun in the game, but also complete the exercise, demonstrating the foresight of combining technology and health. At the same time, as a gamified exercise tool, "Wheelcheer" is not limited to specific disabled people, but is open to all users, breaking the traditional special care for disabled children and realizing the equality of exercise. Through the medium of scientific and technological games, it will attract a wider group of users from the perspective of promoting fairness in sports, and create a low-cost but meaningful sports experience for everyone.VIEW THE CONCEPT  K-Pop fans would do anything to collect every piece of media that features their idols, especially the large ones, like billboards, mupis, and posters. So, we want to help them take these ads home with instructions that teach them how to do it. The catch? It's in Korean. So if they want to use it, they need to learn the language with Duolingo.VIEW THE SPOT  Lucozade and adam&eveDDB are launching a major new campaign and brand platform bringing together Lucozadeâs iconic Energy and Sport drinks for the first time in the brandâs 97-year-history.VIEW THE SPOT  SOS Childrenâs Villages expose the harsh realities of child labour in the brickmaking, mining, and tobacco industries with a thought-provoking workwear collection designed specifically for children. Behind the campaign is the advertising agency NORD DDB.VIEW THE SPOT  Rajamouli, the Oscar winning director of RRR seeks a discount on match tickets from Australian cricketer David Warner. Warner agrees, but needs a big favour- to star in a Rajamouli flick. VIEW THE SPOT  The social campaign launch features six-time NBA all-star Jimmy Butler, as he saddles up to show what supercharged hydration can do in a super-epic game of âH.O.R.S.E. on a Horse.â Often lauded for his âside questsâ during the regular NBA season, images of Jimmy cruising Miami streets on horseback were seeded online as yet another iconic act from the NBA star, before the content of Jimmyâs âH.O.R.S.E on a Horseâ showdown was revealed. VIEW THE SPOT Heineken: Boring Phone In a world where smartphones are becoming too interesting, Heineken x Bodega will unveil âThe Boring Phone', a limited edition of 5,000 dumbphones surrounded by a 360° campaign that aims to return to the essence of simplicity while encouraging a more rewarding social life.VIEW THE 3 SPOTS  The Swedish hardware store Bolist loves helping people with their building projects, and therefore wanted to encourage people to ask for help. The solution was a commercial that showed what can happen if you don't ask for help, even though you shouldVIEW THE SPOT  Tomâs of Maine, has launched a new campaign, which takes on the notion that while natural deodorants may be good for the planet, they may not be so good for your BO. Under the Tagline, 'Smell Good, Good' VIEW THE 2 SPOTS  To reach a new generation of 18 job seekers, NPower Canada has launched a new campaign under the platform 'CTRL your future,' tapping into the power of their alumni success stories, led by Brand Transformation agency Humanity.VIEW THE 2 SPOTS « First « Previous Next » Last » 2 of 7 |
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A Hyundai collaboration with "Cancamusa" for the launch of The New i20.
A new poster to prevent domestic violence