 This week's guest judge is Rafael Pitanguy, deputy global CCO at VML and creative lead for The Coca-Cola Company, based out of New York. Winner: Tonal ' Power Progress'. Some great TV spots in this batch, especially when considering craft, storytelling, and the use of music. I ultimately chose Tonal because of its bravery.
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 For the launching of eToro in New York, eToro tapped into the heart of the market - the bull and the bear which are always in constant struggle. This time, the fight is a dance-off in the heart of Manhattan's Times Square. The video and billboards were all created by Generative AI tools. Watch the market moves and follow other traders on the world's largest social trading platform. VIEW THE SPOT
 The Salvation Army in Canada is launching a new campaign to raise awareness about the harsh realities of poverty. This initiative addresses the difficult choices many Canadians face VIEW THE SPOT
 For the launch of its very first 100% electric compact sports car, the A290, Alpine has called on BETC ÉTOILE ROUGE to create its new global campaign. Drawing on the brand's DNA and unique state of mind, as well as the physical reality of this supercharged electric city car, the agency has developed a new brand platform that places lightness at the heart of its communication territory. VIEW THE SPOT
 The Ad Council has partnerd with the US Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, to announce the launch of heartfelt new public service advertisements (PSAs). The new work, created pro-bono by Edelman, aims to inspire prospective adoptive parents to consider adopting a teen from foster care. VIEW THE SPOT
 Thanksgiving is a cherished time for family traditions, including the president’s turkey pardon, which dates back to the Civil War. This Thanksgiving, Last Prisoner Project - a national, nonpartisan non-profit - and Sid Lee are launching a new campaign titled 'Pardon People. Not Poultry.,' VIEW THE SPOT
 Beats by Dr. Dre (Beats) unveils a new film featuring global football superstar, Erling Haaland. VIEW THE SPOT
 FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its 'Not Just the Facts' campaign. The campaign originally launched in April this year with impressive results. VIEW THE SPOT
 Directors Guild Helsinki, N2 Creative, and Prisma together have crafted a bold relatable holiday campaign for Prisma that captures the essence of modern Christmas preparations. With an innovative twist on holiday tradition, the campaign portrays Santa Claus stepping down from his centuries-old role, trusting Prisma to handle Christmas for him from now on. The story’s unmistakable appeal lies in its humour and fresh twist to a fairy tale seen millions of times. It offers a refreshing look at the season's demands and shows how Prisma provides everything needed to make the holidays magical. VIEW THE SPOT
 How glorious sleep is. And by “glorious” we mean “misunderstood”. In our FOMO culture, we think that sleep cuts our nights short and limits all the fun. We see it as a necessary evil. But is it that bad? VIEW THE 3 SPOTS
 Swiggy has been delivering joy for a decade.To millions of households across India.Ringing their doorbells, knocking on their doors.But India is an eclectic country. No two people are the same, or their orders - likewise their doors and doorbells.And that's exactly the nuance this film plays on. VIEW THE SPOT
 The following video, viralized in social networks, tries to generate an impact of what women feel when they are assaulted, the expectation of not knowing when they will be hit or why. We help them to denounce. VIEW THE SPOT
 Suzuki and ATime&Place have launched the Suzuki Index, creating a financial comparison between the cost of their cars and everyday items, per kilo. For example, consumers may be surprised to find out that the price of baby spinach, is now more expensive than a Suzuki Vitara, per kilo, due to the Suzuki Plate Clearance. VIEW THE 6 ADSPLAY THE 3 SPOTS
 Greeting cards from Develog, a company specialized in finding and preparing terrains for the development of data centers. VIEW THE 2 ADS
 Different animals around the world are on the verge of extinction and soon many of them will only be visible in the sky as constellations. If we don't act soon, all the lions, bears and rams will only be admired by looking at the sky. VIEW THE 2 ADS
 Currently in the United States there are more than 10 low-cost airlines, which has caused the qualityof service and flights to drop. Delta has always been one of the best airlines in terms of quality and service, but its prices were not competitivewith these new airlines, which meant that our travelers could only travel using emojis, until now. VIEW THE 2 ADS
 Imagine a child waking up on Christmas Day and having nothing to unwrap. No gift, no new toy, and sometimes nothing to eat. Sadly, this is the reality facing an increasing number of South Australians. UnitingSA is pledging to ‘Save this Christmas’ for those who are struggling and might otherwise go without. UnitingSA’s annual Christmas Appeal helps provide gifts for children and puts food on the table for local families and individuals who are doing it tough this festive season. VIEW THE AD
 Carnival Cruise Line has set sail the latest phase of their 100% Holiday campaign via Today the Brave, tapping into everyone's true holiday brain. VIEW 3 OUTDOORS
 The world’s first ‘herpes destigmatisation campaign’ aims to lower the stigma surrounding the virus and raise national pride at the same time. New Zealand’s national pride may be waning—but the solution is obvious: herpes.Snow-capped mountains, crystal lakes, golden beaches, rolling pastures and endless bush—the best place in the world to have herpes has it all. VIEW OUTDOOR VIEW THE AD
 TARI, Peru's favourite hot sauces, have arrived in the US sporting their iconic llama label and wild patterns that have been passed down for generations. With over half of gen z consumers identifying themselves as hot sauce connoisseurs, TARI and VML saw an opportunity to raise awareness in the US by leaning into the fun coincidence of everyone rocking the Llama and Alpaca hairstyle. A VML social commerce activation in partnership with Meijer 'Tari Hairdo' launches on November 18th thru December 30th to excite consumers with TARI deals to those sporting the popular hairdo redeemable immediately for product purchase online and in-stores. VIEW THE CONCEPT
 Police HomeCare is a new name in aged and disability home care. When people hear the name for the first time, their imaginations often run wild with the possibilities. We wanted to leverage this in a fun way, while also outlining Police HomeCare’s core strengths. PLAY THE 4 SPOTS
 Australian music and tech accessories brand, Sprout, has collaborated with indigenous rapper Briggs to launch their new creative platform, 'Homegrown Sound'. Created by +61 and Bear Meets Eagle On Fire, the project also marks the first release of Briggs' new single, 'Munarra'. VIEW THE VIDEO
 Zynga Partners with Rob Riggle to Make Poker Epic. With Zynga Poker's new Multi-Table Tournaments, players can compete against a truly global audience for the biggest prize, adding an epic new dimension to the game. To bring this to life Zynga, creative agency ICHI Worldwide, and director Craig Melville, sent poker shark and comedic powerhouse Rob Riggle to some of the world's most far-flung and breathtaking locations, blending high-stakes excitement with some ace poker puns. Together, they offer an epic new draw card for Zynga Poker. VIEW THE SPOT
 The Res Pet brand has a high degree of commitment not only with pets but with the animal species and its conservation, for this reason it issues awareness messages to the public to understand the problems of the species on the planet. VIEW THE AD
 Boaties are a tough crowd but do we have a deal for them! And by the time they’re on the water, well, it’s too late to remind them to throw on a lifejacket, check the marine forecast, or carry two ways to call for help. Too many of our boaties are heading out on the water and failing to come home.We needed a plan. So we created a deal.We tapped into the power of ‘true’ influencers, friends and whānau who could help us convince boaties to adopt safer behaviour. VIEW THE CONCEPT
 No matter what mistakes you make, if you shop with Lazada, it's always the right deal! VIEW THE SPOT
 There are various ways to use Hong Thong Whiskey Ice Bag in strange circumstances, and the results may be disastrous. Only use Hong Thong with Hong Thong, it works! VIEW THE SPOT
 People think that Uber Black is only for big occasions, like weddings and graduations. This means they don’t use it as often as they should. To increase usage, we needed to encourage people to use Uber Black for any occasion. We did this through a quirky campaign which played off the human truth that when people choose the more expensive option, they find a reason to justify it... any reason. VIEW THE 2 SPOTS
 VAB, Belgian roadside assistance provider, has launched a fresh campaign showcasing its quick-response services, with four new short films produced by CZAR and AKQA and directed by Alex Orma. In these cinematic and humorous spots, potential crisis scenarios are resolved before they can turn into real problems. To highlight the extensive services VAB offers and revitalise the brand’s image, AKQA developed four films that each start with a captivating slow-motion close-up, hinting at disaster. VIEW THE 4 SPOTS
 Calling all adventure seekers and escape artists! This summer, City Lodge Hotels has partnered once again with the fearless creative minds at TBWA/Hunt Lascaris for a bold, tongue-in-cheek campaign that promises to turn your holiday mishaps into memory-making moments. VIEW THE SPOT
 Cathay’s latest campaign is inspired by the unmistakable feeling of ‘FOMO’ that anyone who misses out on attending next year’s Cathay/HSBC Hong Kong Sevens will inevitably feel. Called ‘Nothing Beats Being There’, the film stars Johnny, a rugby aficionado wannabe who pretends to be a fanatical rugby fan to impress his boss and potentially snag a trip with colleagues to Hong Kong. He is ultimately exposed by his own web of lies, and his dreams of attending the 2025 Cathay/HSBC Hong Kong Sevens are unfulfilled. VIEW THE SPOT
 The NotBurgers, plant-based burgers that have all the flavour of meat and are created by AI, have already been tested and approved by experts. Therefore, NotCo and The Juju are taking this test much further: to the town of Hidalgo in Mexico, where countless cases of sightings and cow abductions have been reported. In order to make the local livestock safe, they decided to create the “NotCow”, a decoy cow filled with NotBurgers, the AI-created product that tastes like meat, with the aim of attracting aliens and, at the same time, trick them. The result? VIEW THE SPOT
 In its latest European campaign, Sephora, in partnership with BETC Etoile Rouge and BETC Fullsix, invites us to reinvent traditions for a holiday season like no other. An opportunity for Sephora to bring its new brand signature 'We Belong To Something Beautiful' to life with an inclusive and bold celebration that challenges traditional family holidays, focusing on what makes the season magical: being together. VIEW THE SPOT
 EE launches its latest brand campaign in collaboration with Saatchi & Saatchi, Boomerang and GroupM. The campaign strengthens EE’s position in the gaming market by showcasing the range of gaming kit available through the EE Game Store. The core message is clear: every gamer is unique and the right setup empowers players to elevate their game. VIEW THE SPOT
 Droga5 London, part of Accenture Song, has teamed up with Royal Enfield to launch its new scrambler, Bear 650. The work is Droga5’s second campaign for Royal Enfield and follows the launch of the Himalayan 450 in 2023. Harking back to 1960’s California, the bike builds on Eddie Mulder’s iconic victory in the Big Bear Run: a wild point-to-point race across Big Bear Lake in Southern California where more than 500 racers competed for the top spot. VIEW THE SPOT
 The 2024 Christmas advert from John Lewis is here, transporting viewers on an emotional and magical journey to find the perfect Christmas gift. The Ivor Novello Award-Winning Richard Ashcroft provides the music backdrop with the powerful and poignant song Sonnet from his Acoustic Hymns Vol.1 Album, released on RPA/BMG. VIEW THE SPOT
 Christian Aid is joining the race for the Christmas no.1 spot with the launch of ‘Hold On To Hope’, a heartfelt single which launches today in collaboration with London rapper Jords. ‘Hold On To Hope’ is part of Christian Aid’s Christmas appeal, and shines a light on communities blighted by conflict such as civilians in Gaza and Lebanon and refugees who have fled violence in Sudan. VIEW THE SPOT
 As their name suggests, FLOGAS is a supplier of gas. As the name doesn't suggest, they also do electricity. So we set out to show that there is more to FLOGAS than gas. VIEW THE SPOT
 Tonal, the smartest, most effective strength training system in the world, today introduced its new brand platform, “Power Progress,” an ad campaign developed in partnership with agency of record, Quality Experience (QX). The new campaign challenges outdated workout routines and ushers in the future of fitness, highlighting the advanced technology that Tonal offers. VIEW THE SPOT
 Following Australia's first ever America’s Cup win, Australia’s beloved ex Prime Minster, Bob Hawke said – if your boss doesn’t give you a day off, he’s a bum. Channelling this respect for sporting greatness, we created an interactive print ad that encourages the public to fill in the gaps to apply for leave and pass it on to their boss. The ADL500 brings world-class racing to the streets of Adelaide – an epic annual event that draws a huge crowd with motorsports, live concerts and tonnes of family fun. It’s one not to be missed, and to make sure everyone’s got their leave sorted, we turned to motorsport legend, Craig Lowndes. VIEW THE AD
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As at Nov 21, 2024.
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- Rafael Pitanguy, deputy global...
- Nicola Wood, ECD, Ogilvy UK
- Pablo Naval, ECD, Havas HOY, M...
- Damisa Ongsiriwattana, co-foun...
- Mohammad Akrum Hossain, ECD, A...
- Roisin Keown, Founder/ECD, The...
- Seamus Higgins, CCO, R/GA, Aus...
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- Rich Levy, CCO, Klick Health,...
- Lavinia Francia, ECD, Ogilvy,...
- Tolga Büyükdoganay, CCO, Ogi...
- Genevieve Hoey, Global CD, the...
- Jack Christensen, Global CD, L...
- Allison Pierce, CCO, VML, Kans...
- Guest Judges: Alex Little + Ka...
- Gabriela Lungu, ECD at Publici...
- Michael Aimette, CCO, FCB New...
- Julie Matheny, Group CD, TBWA\...
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Two new Foodora spots from Gut , Netherlands 
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