 This week's guest judge is Scott Zuliani, award-winning art director turned copywriter turned creative director turned freelancer, based in London. I usually judge work (privately) by how jealous I am of it and how much I wish I had made it. So, the film work I'm most jealous of this week is... Winner: Penguins International ' Protest March of the Penguins'. That juxtaposition of absurd policy (tariffs on penguin-inhabited islands) with heartfelt conservation action is actually kind of brilliant.
read more
 Samsung and BBDO Bangkok Launch “Don’t Lose What AI Can Save” — A Witty New Online Film That Turns Energy Loss into Lost ChildrenBangkok, Thailand — In an era of rising living costs and growing household expenses, Thai Samsung Electronics and BBDO Bangkok unveil a new campaign for the SmartThings app—offering Thai consumers an intelligent way to cut back on electricity bills through a playful yet powerful metaphor. VIEW THE SPOT
 In 'Wake Up' , Xbox positions itself as a solution to modern-day drudgery through a very real 'rat race'. The film, co-directed by David Fincher and Romain Chassaing via Reset, follows a rat (or is he a man?) through a day's commute and work in a fictional city called Squeakattle, inhabited by anthropomorphic rodents. Created by Accenture agency Droga5, it's their first major campaign for the brand since being named Xbox’s global creative partner last spring. VIEW THE SPOT
 Lucozade Alert is launching a special edition of its Mango Peachade Zero Sugar drink in collaboration with boxing legend Anthony Joshua. The launch campaign has been led by Lucozade’s UK social media agency We Are Social Sport, the sports division of global socially-led creative agency We Are Social. The work reimagines the boxing ring as the everyday office, showing how workers can channel their inner champion when energy levels dip. VIEW THE SPOT
 Despite living in a digital-first world, getting online is still a long and complicated process, involving complex set-ups, hidden fees and frustrating delays. Which is why a fast and flexible connection service can take users by surprise - as seen in a surreal new campaign for internet provider TADAAM, directed by Nitram through HAMLET and created by OONA/BAAS agency. Launching today, ‘Connected in 3-2-1’ humorously highlights the Belgian provider’s three cable-free solutions, which allow users to plug, play and connect on TV, internet or mobile - without any of the hassle associated with regular providers. Featuring surreal sets inspired by Swedish director Roy Andersson - known for his absurdist approach to humour - the films follow TADAAM users in a series of mundane situations, VIEW THE SPOT
 To raise awareness of Brazil’s largest public health surgery waitlist — over 167,500 people waiting for cataract surgery — we created a film that shows a line no one sees. VIEW THE SPOT
 With activity having launched across Europe in March, and TV going live in the UK from mid-April - Airwaves, the brand behind the gum infused with a menthol kick, is excited to unveil its new ‘Ride The Airwaves’ campaign that delivers an intense ride to reinvigoration. Created by T&Pm in partnership with EssenceMediacom, Weber Shandwick and Born Social, ‘Ride The Airwaves’ is inspired by real fans’ social comments VIEW THE SPOT
 On this day 20 years ago, April 23rd, something revolutionary happened: the first video was uploaded on a website called ‘YouTube’. A seemingly meaningless 19 second clip of one of the platform’s co-founders, Jawed Karim, sees him standing in front of an elephant enclosure in a zoo, explaining what he thinks is cool about these animals. With YouTube having become the titan it currently is, ‘Me At The Zoo’ holds a special place in internet history. And with currently 2.53 billion monthly active users worldwide, Jawed Karim has the honour of being the very first living being ever on the platform. While for the past 20 years the focus has been on Jawed’s experience at the zoo, we finally get to hear the story of those that were there with him all along: the elephants standing behind him. VIEW THE SPOT
 In recognition of Earth Day 2025, INNOCEAN has announced the launch of Sans Waste, a custom-designed, eco-conscious typeface developed to reduce the environmental impact of daily creative output across the INNOCEAN network. As a creative agency, INNOCEAN produces a high volume of materials each day - from presentations and mock-ups to financial forecasts and advertising. Recognising the environmental toll that accompanies this output, Sans Waste was developed as a practical, design-led response aimed at reducing consumption without sacrificing clarity or functionality. Created by INNOCEAN Canada, Sans Waste features a minimalist, outline-based design that harnesses the agency's design language and values. VIEW THE SPOT
 Production house LE BERG shares its latest collaboration with creative agency antoni: A striking new campaign for Mercedes-Benz. Featuring tennis legend Roger Federer, directed by OG Kids. Work that’s as meticulous as it is stunning. The campaign highlights MANUFAKTUR, Mercedes-Benz’s bespoke customisation program, and reimagines the S-Class as a sculpture of artful engineering. Shot on 35mm by cinematographer Xiaolong Liu, every frame is composed with gallery-level precision, placing craft and personal expression at the heart of the story. VIEW THE SPOT
 One runs on data. The other on creativity. Together, they’re changing the way we work, as highlighted in this new spot starring Brett Gelman from Stranger Thing sand Sydney Cole Alexander from Severance. VIEW THE SPOT
 It’s jackpot season, and no one knows how to celebrate better than the Jackpot Enthusiasts starring in Hard Rock Bet’s newest casino campaign, ‘Jackpot Season.’ Powered by director Emma Debany’s offbeat comedic chops, ‘Jackpot Season’ ditches the high-stakes casino tropes and drops players into a world that’s straight-up entertaining. Inspired by mockumentaries that follow characters deeply embedded in niche cultures, VIEW THE SPOT
 Over the past century, The New Yorker has become a multi-platform enterprise renowned for its definitive reporting and commentary on politics, culture, and the arts, along with its award-winning audio and film divisions and the annual New Yorker Festival. VIEW THE SPOT
 For the 2025 edition of the Sanremo Festival, Dentsu Creative Italy created a brand-new visual identity for Spotify’s official playlist, inspired by the two most iconic symbols of the city: flowers and music. Sanremo is not only home to Italy’s most famous music competition, it’s also known as the City of Flowers. The project, entirely conceived and produced in-house by Dentsu Creative Italy, turned the listening experience into an immersive and ever-evolving visual journey. VIEW THE SPOT
 Freeze-dried SKITTLES are real. They're crunchy. And apparently, they're emotionally complicated. SKITTLES POP'D-Mars Wrigley's latest twist on its iconic candy-takes chewy SKITTLES and freeze-dries them, creating an intensely flavoured, satisfyingly crunchy experience. And while the product might be new to shelves, the idea isn't. SKITTLES POP'D was born from a viral TikTok trend where creators freeze-dried the original candies at home and showed off their crunchy results through ASMR videos and tutorials. But with such a big texture change, one question looms: how will longtime fans of chewy SKITTLES feel about all this crunch? According to SKITTLES, probably... a lot of things. And they're here to help. VIEW THE SPOT
 In a recent study, scientists from the International Agency for Research on Cancer (IARC) predicts that the number of new cases of cutaneous melanoma per year will increase by more than 50% from 2020 to 2040. With skin cancer diagnosis on the rise around the world, La Roche-Posay is pushing education initiatives globally, such as learning the life-saving ABCDE method to identify the signs of melanoma. VIEW THE SPOT
 Not Normal and Conill have partnered to create a fresh take on sustainability in a new campaign highlighting the Toyota bZ4X for Toyota of Hollywood (Fl). Directed by Ari Evasio, the commercial introduces a modern take on environmental awareness, using the metaphor of a 'Green Man' - a figure known in film-making special effects - symbolising the vehicle’s minimal environmental footprint. VIEW THE SPOT
 Friedreich's ataxia (FA) is a debilitating, degenerative, neuromuscular disorder that affects two in every 100,000 people worldwide. Its first symptoms usually appear in childhood and adolescence, and can be overlooked as normal age-related behaviours. VIEW THE SPOT
 Imagine a household with Wi-Fi so powerful, so abundant, so booming, that news of the family’s bounty travels across great distances - across time itself - beckoning fortune-seekers from earlier boom eras, racing to stake their claim. This is Boomtown, the surreal world at the centre of Xfinity’s new brand campaign and the launchpad for its new marketing platform, 'The WiFi is Booming.' VIEW THE SPOT
 BUBBA burger, the #1 branded frozen burger in the US, is flipping the script on frozen food with its first brand campaign from recently appointed AOR Familiar Creatures. Its first campaign from Familiar Creatures, 'You BUBBA Believe It,' expects to change that. VIEW THE SPOT
 PETA has launched its latest campaign from the community. Ten days ago PETA launched a 'new' influencer sharing her 'Hermès Birkin' DIY Tutorial. In a new campaign, titled 'Dismember It Yourself', PETA exposes the gruesome reality behind Hermès Birkin bags. But PETA putting out a shocking video, well, it isn’t that shocking. So before PETA claimed the video, it first had a 'new creator' (read: actor) share a DIY-style video, playing into all the creator videos we see every day. VIEW THE SPOT
 Today, across the US and Germany Culligan have revealed first-ever global brand awareness campaign, 'It’s Just Water, Until It’s Culligan' with UK release coming later in the quarter. This bold reintroduction reinforces Culligan’s expertise in providing access to cleaner, safer, better-tasting water. VIEW THE SPOT
 While everyone knows the risks of harmful UV rays, 64% of people are unaware of the impacts of blue light – which can actually penetrate the skin even deeper. While the effects aren't as immediate or tangible as sun exposure, protection against blue light should still be top of mind (think blue light glasses). VIEW THE 2 SPOTS
 In Croatia, nearly half the population unknowingly faces potential spine issues. Reluctance to seek professional help has led to what is commonly known as a silent pandemic, hurting the nation’s collective spine with alarming numbers. But now, Croatia Polyclinic’s made sure the innovation steps in where the hesitation prevails. Blending health awareness and technology, bus stops across Croatia have been transformed into the physiotherapist’s waiting rooms, while digital billboards became screening tools. VIEW OUTDOOR
 Corona Cero, the non-alcoholic version of Corona, needed its own iconic moment—one that felt as relaxing and brand-aligned as the original. Since it can be consumed at any time of day, the challenge was to create a meaningful experience in Costa Rica without relying on the classic sunset. The insight came from local geography: on beaches like Cocles and Cahuita, the sun doesn’t set over the ocean—it rises. VIEW THE 2 ADS
 KFC Thailand celebrates 40 years with a taste that’s timelessThailand is a country rich in taste and flavor, where food isn’t just a meal—it’s a way of life. For any foreign brand, breaking into this market is one thing, but staying in it? That’s a whole other challenge.To celebrate the iconic taste of KFC in Thailand, we wanted to highlight just how incredible it is to have not only survived but thrived in a country fiercely loyal to its own legendary flavors. VIEW THE 3 ADS
 Smyle, a Dutch producer of plastic-free oral care products, has launched an awareness campaign about plastic pollution. The goal: to encourage both the industry and consumers to make the switch to plastic-free products and packaging. VIEW THE 3 ADS
 The SIMS Foundation is an Austin-based nonprofit dedicated to providing mental health and substance use recovery services to musicians, music industry professionals, and their families. Leading up to their 30 year anniversary, SIMS wanted to remind donors that together they have provided over $50 million in mental health care to more than 25,000 members of Austin’s music community. VIEW THE AD
 There are foods that are seen and devoured without thinking. They are delicious when you eat them. But it turns out that as time goes by they remember you. And they hurt you, reminding you that the story of the pleasure of eating doesn't end there. VIEW THE AD
 Sometimes brands look at what's going on in the world to leverage their attributes. The economic conflicts in the news are on everyone's lips. That's why this opportunity gave the brand the chance to highlight its benefits. A joke, a satire, a message of reflection? Anything to generate empathy with consumers by taking advantage of reality itself. VIEW THE AD
 Context: Cats are tender pets capable of accompanying us and giving us affection during the day. Being felines, they have nocturnal habits. Their activities occur at night while we sleep.CONTEXT: In Venezuela, cats that live in family homes love to escape at night. GPS studies determine that, depending on the cat's personality, they can stray from their homes by between 500 meters and 5 km.Goal:To promote our Misu cat food, we wanted to determine how much they do in the early morning and why they come home so hungry. VIEW THE 2 ADS
 Ogilvy Chile and the airline SKY present its new campaign 'Don't Spend it all on a plane ticket'. The campaign stems from a truth that every traveller has experienced: when the ticket takes up most of the budget, everything else takes a back seat. And humorously illustrates the disappointing consequences that such a decision could lead to. VIEW THE 3 ADS
 Coca-Cola builds on its legacy of personalised campaigns with the launch of ‘Share the Feels,’ the new dynamic OOH creative transforming name pairings into unexpected messages that capture the spark of connections between friends. Leveraging the ground breaking success of ‘Share a Coke,’ and taking the personalised connection to a new level, ‘Share the Feels’is designed to resonate with a new generation of Coca-Cola drinkers. VIEW OUTDOOR
 On April 26–27, in tandem with the London Marathon, Fold7 and charity Women’s Health Hope launch the Painathon – a fundraising campaign drawing attention to the 27,000 waiting over a year to see a gynaecologist, with over 260,000 women waiting longer than the NHS’s 18-week target to see a specialist (UK Gov 2025). The campaign draws a parallel between the ‘ultimate endurance test’ of 26 miles, and the wait times faced by women living in constant pain. VIEW 4 OUTDOORS
 TBWAHAKUHODO has released HOTABENCH, a bench made from upcycled scallop shells, developed in collaboration with Koushi Chemical Industry and Shimizu Corporation. Now on display at the Future Life Village at Expo 2025 Osaka, Kansai, the installation showcases how marine waste can be reimagined into sustainable public infrastructure. HOTABENCH is a sustainable bench made from over 1,000 discarded scallop shells, breathing new life into materials that would otherwise be waste. . VIEW 2 OUTDOORS
 Forgotten today, the Golden Generation was more than a football team.
It brought hope and happiness to all Romanians right after the fall of the Communist regime—winning legendary matches and reaching the top 3 in the FIFA World Ranking (currently 45).To mark the milestone of 30 years since the '94 World Cup, the Monument Administration decided to build a landmark that celebrates the most legendary goals scored by the Golden Generation VIEW OUTDOOR
 The vast majority of sparkling water brands available are artificially carbonated, through an industrial process similar to soda, but that’s not the case with Güitig. In the heart of the Andes, a unique, mineral-rich water is born. Thanks to the melting of the Cotopaxi volcano, a stream of water travels through underground passages, emerging in Machachi, Ecuador. Through a natural process, the water becomes infused with soft bubbles, transforming into naturally carbonated water - just like only 1% of the waters in the world. In South America, it is the only naturally carbonated volcanic water. VIEW OUTDOOR
 For the 2025 edition of the Sanremo Festival, Dentsu Creative Italy created a brand-new visual identity for Spotify’s official playlist, inspired by the two most iconic symbols of the city: flowers and music. Sanremo is not only home to Italy’s most famous music competition, it’s also known as the City of Flowers. VIEW OUTDOOR
 Just in time for Earth Day, Zoo de Granby is opening eyes to the alarming state of animal preservation. The campaign, deployed in collaboration with LG2, supports the zoo’s Mission Faune foundation, which is dedicated to the protection and preservation of the world’s biodiversity. The centrepiece of the campaign is an interactive exhibit called In the blink of an eye, which uses yarn to show the real-life impact of our inaction and serves as a reminder that we cannot close our eyes to the survival of endangered species. VIEW OUTDOOR
 In a move to spotlight how anyone could be at risk of harm from gambling, including children, GambleAware, the leading charity tackling gambling harms in Great Britain, has unveiled a new installation at Westfield shopping centre in White City, London. Created by Lucky Generals and Creative Giants, the installation features 85,000 poker chips, each symbolising a child aged 11–17 in Great Britain currently experiencing gambling-related harm. VIEW OUTDOOR
 Weetabix has subverted its iconic ‘Have You Had Yours?’ line with a bold OOH campaign from BBH London. We all know those moments in life where you really need to dig deep into those energy reserves, for moments when two Weetabix isn’t enough. Bus Replacements. Helping your nan with her new phone. VIEW 3 OUTDOORS
« First « Previous
Next »
Last »
1 of 1461
 Bestads PRO Membership is only US$30 per year: * Membership lets you access ARCHIVE videos, otherwise they are unavailable * Membership lets you download any video or image file (instead of paying US$5 per spot - so if you do 6 or more downloads a year, it makes sense to go BestadsPRO) More reasons to become a BestAds PRO member: * Full access to all of the bestads archives - going back to 2003. * Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003. * Full access to the bestads Members Directory - you can now view the pages of Bestads members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues! * Be a part of the global creative advertising community. BECOME A BESTADS PRO MEMBER
Bestads Rankings
Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year.
As at Apr 26, 2025.
Executive creative director rankings
|
Gold sponsors
Silver sponsors
Bestads Rankings
Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year.
As at Apr 26, 2025.
Executive creative director rankings
Creative rankings
Director rankings
Agency rankings
Client rankings
Production co rankings
Country rankings
The Best Ad Jobs
Retrieving latest jobs
Submit work
Past guest reviewers
- Scott Zuliani, Freelance Creat...
- Judge: Kaleeta McDade VML Glob...
- Gui Borchert, ECD, Innocean US...
- Kirsten Rutherford, ECD, TBWA\...
- Pedro Americo, ECD, Fraser, Be...
- Rosie Bardales, CCO, VML, New...
- Nick Doring, ACD, Publicis, Du...
- Pathida Akkarajindanon, ECD, W...
- Tom Murphy, CCO, VML North Ame...
- Carmen Love, independent ECD a...
- Jen Speirs, Chief Creative Off...
- Hope Nardini, Global ECD, Grey
- Adam Bodfish, ECD, McCann Birm...
- Andrea Siqueira, CCO / partner...
- Gabriel Schmitt, global CCO, G...
- Ricardo Wolff, ECD, Innocean B...
- Mel Routhier, global CCO Healt...
- Bas Korsten, Global CCO, Innov...
- Robin Fitzgerald, CCO/Chairper...
- Rafael Pitanguy, deputy global...
Latest news
Essential links
Visit Campaign Brief for Australian creative
advertising news
|
 |
