 This week's guest judge is Fee Millist, Creative Director at Anomaly, New York. Look out for Fee's review of this week's best ads, which will be posted here around midnight, Monday, New York time.
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 In this film from Leo Thailand a hospital room is filled with patients waiting for their turn. Suddenly, a crocodile show performer walks up to the counter, complaining of a slight headache and neck pain. He hopes for some empathy, believing that his urgency will get him treated faster. But in the end, the nurse simply tells him to wait like everyone else. Just then, First Choice (a leading cash loan card and service in Thailand) steps in, showing the audience that they truly understand how painful waiting can be. That’s why, at First Choice, they never make anyone wait—especially when it comes to applying for a card. VIEW THE SPOT
 A young man starts to sprout pockets every time he uses the Grab Unlimited app. He seeks help from a dodgy witch doctor, who solves the mystery and pitches him some other products. VIEW THE SPOT
 Zulu people are larget demographic and language group in South Africa. Originating from the province of Kwazulu-Natal (KZN) but now spread across the country, their influence and impact on SA music is massive. From maskandi (traditional Zulu music) and gqom (dark techno) to SA gospel, hip hop, Afro-pop and more. This film is an ode to Zulu music and culture. Not just for Zulu people but also for all lovers of Zulu music, as “khuphuka nathi” means “rise with us” and “find yourself with us”. As listeners will find what speaks to them in the catalogue of Zulu music on Spotify. VIEW THE SPOT
 The Joy of Fathers Day Print for Jeep from Inbrax, Chile VIEW THE 4 ADS
 This ad by the Government of Goiais delivers a powerful and intelligent message about the state’s effective fight against drug trafficking, highlighting the removal of over 240 tons from circulation. The word “drugs” was deliberately left out of the text, VIEW THE AD
 Discounted fuel deals are pretty common, but the discounts can really add up. VIEW THE SPOT
 In a campaign full of intrigue, flavour, and international flair, McDonald’s Canada and creative agency Cossette have launched The International Menu Heist — a one-of-a-kind culinary escapade that brings six beloved McDonald’s items from around the world to Canadian menus. How, you ask? VIEW THE SPOT
 Lincoln Financial has launched a four-part content series, titled ‘The Action Plan,’ in partnership with wellness advocate and podcast host, Rich Roll. The new content series marks the next instalment of Lincoln Financial’s wide-sweeping campaign, VIEW THE SPOT
 The denunciation saves and the weapon is to call before the possible threat of aggression. We know that a large part of our target uses mobile phones and what the Foundation did with this campaign is to raise awareness that all women can defend themselves with the most powerful weapon that exists, the telephone, and with it the denunciation. VIEW THE 4 ADS
 Young male drivers are overrepresented in fatal and serious car accidents in South Australia. But research shows these drivers – despite the evidence to the contrary – believe they have everything under control. Traditional road safety messaging leans on images of crashes and destruction to remind people of the risks. But that wouldn’t work here. So we decided to scare them with the one thing that young men find truly frightening – looking lame. VIEW THE 4 ADS
 These designs are part of the overall construction of the new visual universe of Manicho Chocolate. VIEW THE 2 ADS
 Yum Only Takes a Moment is a real-time digital billboard campaign for Macca’s that transforms the stress of traffic into a delicious journey—beautifully and helpfully.Using live traffic conditions and Drive Thru data, we created dynamic billboards that appeared near Macca’s locations during peak traffic times. These billboards displayed how many minutes a detour for Macca’s would add to a commuter’sjourney (often just two or three).. VIEW OUTDOOR
 Full-service creative agency Hijinks has developed a powerful new campaign for domestic abuse charity Women’s Aid, shining a spotlight on the dangers of a ‘pro-contact’ culture in the family justice system and statutory services, which often prioritise parental contact over child safety, even when children disclose abuse. Nearly a decade after Women’s Aid exposed the deaths of 19 children due to failings in the family justice system and statutory services, a further 19 children have since been killed in preventable circumstancese Central Family Court. VIEW 2 OUTDOORS
.jpg&width=200) In Mykonos, the party never stops. There are no breaks here. Just the constant question: “Where to next?”. Beach by day, boat rides, rooftops at sunset, pool parties, clubbing till sunrise. Mykonos has it all. And that’s exactly why you are here. To look for the best beaches and the wildest parties. So, the last thing you want to worry about is finding food. That’s why, no matter where you end up, one thing that always finds you: Domino’s. VIEW 5 OUTDOORS
 Long Lay, a Thai boat tour operator, has launched the “Good Passenger” campaign – an initiative aimed at tackling marine pollution while promoting sustainable tourism. Developed in partnership with creative agency Flash Bomber, the campaign blends storytelling, design, and environmental responsibility to engage travelers in the fight against ocean waste. VIEW OUTDOOR
 In a market increasingly dominated by global coffee chains, WOLF BKK aimed to support the growth of Punthai Coffee, a Thai-owned brand, by helping it stand strong against international competitors. To achieve this, WOLF BKK developed a new menu item for Punthai Coffee called “Thairicano” a coffee that matches the quality of global favorites like the Americano. The goal was to create a national coffee menu: grown in Thailand, produced in Thailand, and sold at a fair price for Thai people. This approach ensures that revenue stays within the country and makes Thairicano a coffee that every Thai can be a part of. VIEW OUTDOOR VIEW THE 3 ADS
 Greater Anglia has launched a new out-of-home push as part of its 'Bringing London Closer' campaign, created by Atomic London. The latest creative execution uses a smart visual metaphor to highlight just how easy and fast it is to travel from East Anglia to the capital by train. VIEW OUTDOOR
 Telehealth platform Noah and creative agency BBH Singapore have teamed up in a bid to put the subject of men’s sexual health front and centre in Hong Kong – by appearing to put a pair of giant inflatable balls front and centre of the city’s world-famous harbourfront. VIEW OUTDOOR
 Songkran, Thailand’s traditional New Year, is a time for water fights, family reunions and road trips as Bangkok empties out, and highways fill. Unfortunately, it’s also a time when traffic accidents and fatalities surge due to driver fatigue. VIEW OUTDOOR
 Our client operates a small chain of boutique liquor stores & wanted to evoke a sense of warmth during winter and have listeners get a sense of sitting back & enjoying a glass of something special. PLAY THE SPOT
 Brownstein and NJM Insurance Group have launched an entirely new advertising campaign that supports their long-running and acclaimed 'No Jingles or Mascots: Just Great Insurance' work by communicating the numerous reasons that NJM is truly 'great.' This new work, titled 'Great,' plays off the overused and often hollow nature of the word, showing how NJM stands apart by delivering genuinely great insurance through integrity, service, and trust. VIEW THE 2 SPOTS
 Sportsbet’s latest campaign celebrates Aussies who love to have a crack — not just on the app, but in everyday life. Whether it’s a checkside banana from the boundary, folding a fitted sheet, or your mum having a crack at your dad, VIEW THE SPOT
 OMODA, the dynamic automotive brand known for innovation and distinctive design, has launched it’s compelling 'OMODA: Your Best Life. Now.' campaign for its flagship vehicle, the OMODA 9. Developed in collaboration with creative agency Who Wot Why, the campaign strategically emphasises the brand’s bold entry into the premium automotive market, promising superior quality and innovation without the wait. VIEW THE SPOT
 Less than 3% of Thailand’s population donates blood – significantly below the level recommended by the World Health Organization (WHO) – despite an ongoing national demand. The National Blood Centre, Thai Red Cross Society has partnered with SuthisakStudio, the Advertising Association of Thailand (AAT), and the Marketing Association of Thailand (MAT) to create a compelling public service campaign calling on a new generation of blood donors. The campaign, titled Blood Connect, harnesses creativity and emotional storytelling to spark meaningful social action—particularly among Gen Z, who are emerging as a powerful force for change. VIEW THE SPOT
 When your stomach starts talking to you, reach for Wonderful Pistachios, The Don't Hold Back Snack. Or see if there’s a guy in there. VIEW THE SPOT
 Leading cider brand, Crumpton Oaks is celebrating the summer months by turning back the clock to the electric energy of the 1990s and partnering with electronic music pioneer DJ Hixxy for a brand-new campaign, Happy Applecore, by McCann Birmingham. VIEW THE SPOT
 Creative PR agency The Romans and UK for UNHCR, the UN Refugee Agency’s national charity for the UK, have launched a new earned-first campaign for Refugee Week 2025. Fragments of Hope is a celebration of the resilience and contribution of people who have rebuilt their lives in the UK after being forced to flee conflict and persecution, created in collaboration with renowned sculptor and artist Billie Bond. There are now more than 122 million people displaced by conflict and persecution worldwide. Behind every number is a personal journey of survival and hope. In honour of this, UK for UNHCR’s latest campaign centres around a unique Kintsugi tea set that reflects the individual stories of six storytellers VIEW THE SPOT
 Octopus, Hong Kong’s most widely used payment method, teams up with DDB Group Hong Kong to launch 'Octopus Go' - a new brand platform marking a new era of accessibility, with Mobile Octopus now also available on Android and therefore on virtually every smartphone in the city. VIEW THE SPOT
 Groupe MAG – a benchmark in the Quebec agri-food industry – is ringing in the summer by taking its flagship product, mayonnaise, to new and innovative heights. Since heat and mayonnaise don’t mix well, the company teamed up with LG2 to design the Fridge Label: a label made with silica aerogel, an insulator developed by NASA, that keeps jars of mayonnaise colder for longer. VIEW THE SPOT
 Coach has released the new chapter in its Soho Sneaker campaign, 'Not Just For Walking,' starring global ambassador and actor Charles Melton. Featuring a playful campaign film that nods to the tradition of Hollywood thrillers and an expressive portrait of Charles captured on set, this latest chapter extends the campaign in a new direction while underscoring the Soho Sneaker’s versatility as a vehicle for self-expression. This content also supports Coach’s brand purpose, the Courage to Be Real, a platform to inspire people to embrace all the facets of who they are with confidence. VIEW THE SPOT
 The Ranveer Singh Family Vacation campaign from Serviceplan Middle East taps into a simple truth - over 500 million Indians are active WhatsApp users, and for many families, group chats have evolved into virtual living rooms where everything from dinner plans to holiday destinations are debated with passion, emojis, and a flood of stickers. Experience Abu Dhabi built the campaign on the insight that “most Indian family holidays begin with a text message on the family group.” VIEW THE SPOT
 No matter if its world-renowned superstars or weekly five-a-side players, football games all around the globe share a long-suffering problem: diving. Is it the lack of sportsmanship? The melodrama? Or just the fact it goes against the purity of our beautiful game. Anyone who loves football can agree that diving has gone too far. But thankfully, at long last, the real cause has been identified. In an ironic, humorous twist to the long-running diving narrative, Snickers is now suggesting that there’s been one achingly simple solution all along: hunger. The solution? A Snickers, of course. VIEW THE SPOT
 Lucky Day, known for the award-winning Google Year in Search campaign, has teamed up with Öpinionated and director Ryan Booth to create a dynamic new commercial for Adidas. Featuring Lionel Messi and Patrick Mahomes, ‘Come On Push’ is part of the Adidas ‘You Got This' campaign, and showcases a lively interplay between performance and pacing. VIEW THE SPOT
 Testicular cancer is the most common cancer amongst young men aged 15 to 35, but also one of the most treatable forms of the disease if caught early – usually via a self-check. However, young men don’t often think about their health, especially down there. VIEW THE CONCEPT
 Viewed through the lens of sports, and with Gray’s bold, cinematic approach, #GetMoneyFit is not only a powerful visual metaphor for discipline, ambition, and endurance, it punches through the mediocrity of the banking category to motivate South Africans to rethink their relationship with their money - as something to sweat, something to work at, something that deserves a personal best. VIEW THE SPOT
 A new identity and the first campaign for mental health charity Frazzled. 69% of Brits make small talk every day, yet 45% never open up about their feelings. So we parodied formulaic, meaningless chats with a film where characters speak generic descriptions of dialogue. This first-of-its-kind style was a hit on social, getting 145,000 organic views, shared by many celebrities and driving a 61% increase in sign-ups. VIEW THE SPOT
 KFC Thailand has launched a new film "Let There Be Cake" created via Bananas Johannesburg and Brains & Brawn Bangkok. VIEW THE SPOT
 There’s a kind of strength that shows up every day, yet often goes unnoticed. It doesn’t make noise, doesn’t ask for praise, but is always ready to give everything. That quiet, constant, and protective presence is the inspiration behind this campaign.We take the core qualities of our vehicles —power, load capacity, 360° vision, durability— and translate them into something more human, more intimate. Because behind each feature lies a familiar gesture: like a father who carries it all without complaint, who sees ahead to avoid danger, who pushes forward when there’s no strength left, or becomes a pillar when something breaks. VIEW THE AD
 Our client operates a small chain of boutique liquor stores & wanted to evoke a sense of warmth during winter and have listeners get a sense of sitting back & enjoying a glass of something special. PLAY THE SPOT
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