 This week's guest judge is Roisin Keown, founder and executive creative director of The Brill Building, Ireland. I hate the judges who rain on everyone's parade but there were a couple of lean categories. Interactive and activations are my interest anyway - anything with real world impact that would interest people outside of our ad-land bubble and the interactive category delivered best this week.
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 Claro takes children's rehabilitation to the next level by implementing virtual reality therapies to enhance their skills. VIEW THE SPOT
 In the latest iteration of their brand platform, Rebel Sport shows that when it comes to basketball, 'it all starts here'. Using an infinite zoom, the ad shows one young man's journey from picking up a ball instore, to discovering a love for basketball, to playing in a high stakes game - all in reverse. VIEW THE SPOT
 Heinz is paying tribute to its fans once more by putting their all-consuming, irrational acts of love on full display, with a series of sinister new ads launched in time for Halloween. ‘Heinz Smiles’ created in partnership with Gut New York, . VIEW THE 3 ADS
 To celebrate the 65th anniversary of Barbie, New Zealand’s most iconic retail store, The Warehouse, transformed their famous brand red to an even more famous Barbie-pink. Then to encourage people to head in store, they put their recognisable red bags in the hands of the legend herself. Bringing together the world’s favourite toy, with New Zealand’s favourite toy store. VIEW 3 OUTDOORS
 In a category known for overselling dreams and showcasing glossy, picture-perfect homes, realestate.co.nz’s latest outdoor campaign stands out with a refreshingly insightful tone and typography-led visual approach. The relatable, contextually placed executions position the realestate.co.nz app as the solution to avoiding the frustrating, awkward, and at times amusing experiences of house hunting that buyers and renters all know too well. VIEW 2 OUTDOORS
 Toyota has launched two new radio ads for its Toyota Camry via Saatchi & Saatchi New Zealand PLAY THE 2 SPOTS
 Astronaut Chris Hadfield attempts to show customers how to pronounce 'Optical Coherence Tomography' in this Canadian ad for Specsavers. VIEW THE SPOT
 Cricket as a sport is a religion in India. And cricketers are worshipped by nearly 1.5 billion people. However, till date the Indian cricket team didn’t have a player from the North-Eastern part of India, till Riyan Parag came along. This is because the North-East is tormented by various natural calamities — torrential rain, hailstorms, snow, floods, landslides, earthquakes, and cyclones. It is subjected to extremes of temperature and humidity. However, these challenging conditions have only served to fortify the resolve of the region's inhabitants, who consistently demonstrate an ability to triumph against adversity. This includes not only everyday individuals but also emerging sports talent — weightlifters, cricketers, boxers, and footballers — whose passion propels them to international recognition including medals at the Olympics. VIEW THE SPOT
 The campaign highlights the sense of freedom offered by Volaris’ beach destinations, with underwater visuals showing people swimming, yet appearing to fly in the sky. The concept blends the lightness of flight with the tranquility of the sea, inviting travelers to discover these paradises with the same sense of freedom they experience when flying with Volaris. VIEW THE 3 ADS
 The perpetrators should be behind bars, an image much desired by women victims of the fatal abuses. One call is enough, one complaint is enough. We take care of the rest and the victims can get their lives back on track. VIEW THE AD
 Through their 'It's Playtime' brand platform, Virgin Media brings moments of 'Play' into everyday life through entertainment. To transform the mundane daily commute, Virgin Media turned a traditional print ad into an interactive experience, showcasing shows available through their service and turning the mundane into a moment of play. VIEW OUTDOOR
 McCann Demand has launched its latest campaign for Acer, leading brand of computer hardware and electronics, bringing its Predator collection to life by personifying product features as unique characters within the superhero squad: ‘Predator Force.’ VIEW THE SPOT
 Royal Mail launches a new campaign in the run-up to Christmas, highlighting the variety of ways customers can send parcels through the company’s expanded range of drop off and collection options. Created by AMV BBDO, the “Send It Your Way” campaign shows how Royal Mail has made it even easier to send parcels thanks to the launch of lockers and Collect+sites, in addition to at-home collection service, Parcel Collect. VIEW THE SPOT
 In 2024, Carrefour is giving a new boost to Act For Food with a new act that places taste and price at the center of its approach. VIEW THE SPOT
 Renowned actor Billie Piper has partnered with Refuge for ‘Make the world a Refuge’, a campaign that explores many different forms that domestic abuse can take and the impact on survivors. Having starred in a host of films and TV shows, Refuge ambassador Billie will now feature in a new campaign developed by AMV BBDO to highlight the many subtle and insidious ways that abuse can manifest in relationships. VIEW THE SPOT
 For the new Michelin film aimed at the electric vehicle market, BETC and POP (Prose On Pixels) have created a film almost entirely using Unreal Engine. A first in France, the advent of a new type of production solution: an innovative strategy to give life to a creative idea that would have been impossible to produce with the same agility using more traditional techniques. VIEW THE 2 SPOTS
 Old Spice is shaking up the UK deodorant market with a bold new campaign that helps young men stand out and ‘smell their age'. It’s breaking into the Grime scene – collaborating with iconic artist, Chip, to give British men the independence they deserve – and a scent to match. Entitled Big Man Ting, VIEW THE SPOT VIEW 3 OUTDOORS
 When you have such a demanding job where you not only work all day but also long hours at night, it crosses your mind that this job disappears so you can recover part of your life. Intenzo Coffee tries to say as a brand that it is a good idea to forget about this effective coffee for a while, that you should no longer drink and stay awake at night and a layoff would be the best news you could receive. Knowing that in the future this delicious coffee will meet its consumers after a good rest. VIEW THE AD
 Exploring is part of a Jeep's driver life. Finding new paths, new landscapes, new adventures charges us with energy and makes us fall more and more in love with off-road life.But just as we never stop finding new destinations, there are places that we absolutely have to visit to ensure a long and exciting life. VIEW THE 3 ADS
 The new multi-subject Ad for ddhcem, the Italian company dedicated to epoxy systems for marble and granite polyamide hot melts. VIEW THE 4 ADS
 The signings of soccer's most famous stars have been made on napkins. Florentino (Real Madrid’s President) did it with Zidane, Barça with Messi and now you, as President of your Biwenger team, can also sign your stars on napkins. Because this season we have created thousands of contract-napkins so you can sign the players you like the most in the Fantasy league. From today, you can walk into one of the hundreds of bars that have them, order some freshly made churros and sign Jude Bellingham or Lamine Yamal. VIEW 5 OUTDOORS
 In a category known for overselling dreams and showcasing glossy, picture-perfect homes, realestate.co.nz’s latest outdoor campaign stands out with a refreshingly insightful tone and typography-led visual approach. The relatable, contextually placed executions position the realestate.co.nz app as the solution to avoiding the frustrating, awkward, and at times amusing experiences of house hunting that buyers and renters all know too well. VIEW 4 OUTDOORS
 Mayhew, the animal welfare charity, has launched a poignant print and outdoor campaign designed to raise awareness of the positive impact animals can have on mental health.Launched in honour of World Mental Health Day, the campaign, developed by McCann Demand, responds to the alarming statistic that one in seven adults in the UK report their mental health as poor or the worst it has ever been.Building on a recent YouGov survey that found 90% of UK dog owners feel mentally healthier thanks to their pets, McCann designed this campaign to highlight Mayhew’s TheraPaws programme, VIEW OUTDOOR
 Get ready for the biggest drama of the year... To create excitement for Morphe’s new holiday capsule collection—and arm makeup-loving baddies with the tools to survive/thrive this season—Design Army conceived a wildly tongue-in-cheek, eye-popping campaign that celebrates holiday glam to the MAX. Made for those who love the bold drama that makeup can bring to life, this creative story unabashedly screams beauty like you’ve never seen. We invite you to own, embrace (and maybe even slightly enjoy) the season’s chaos. VIEW THE 3 SPOTS
 From unearthing a divisive and passionate flavour debate happening on social media to a full-scale democratic campaign starring Robert Irwin & G Flip: Twisties went to war with its own product line for its Chicken vs Cheese campaign. A Twisted Debate draws from real-world flavour love (and hate) to bring Australians a launch moment that's absurdly serious, asking them to vote VIEW THE 3 SPOTS
 Our challenge was to sell a ‘good time’ to Gen Z, in a time where many Gen Z feel like they aren’t having a ‘good time’ thanks to the choices made by previous generations. There were two key truths that led the work: 1. Gen Z gets especially frustrated when people — and brands — pretend everything is all roses. They reject ‘business as usual’ in unusual times. 2. Despite the short straws they’ve been dealt, they remain defiant and optimistic.So we threw them a house party at a mansion that embodied intergenerational wealth - a cathartic dance party shot in a social media first style, held on the hallowed ground of wealthy boomers. VIEW THE SPOT VIEW 5 OUTDOORS
 These boots won't change your life, but your life will change these boots. To acknowledge the fact that Blundstones get better the more you wear them and the more you do in them and are worn by interesting people the world over, Blundstones have launched a new global platform, Well Worn. VIEW THE SPOT VIEW OUTDOORVIEW THE 3 ADS
 Teach the Future, a huge online and BVOD campaign inspiring the teachers of the future!Crafted by Assemble Agency, Nat Taylor's Poppet & Director Lizzy Bailey for the Victoria State Government. VIEW THE 4 SPOTS
 This 30” spot sees the Bank of New Zealand apologising to NBA Legend, Russell Westbrook. The bank teamed up with the 9x All Star, and former teammate of New Zealand’s only current NBA player, Steven Adams, to dramatise the fearsome reputation New Zealand ballers have across the world. VIEW THE SPOT
 Katlego and Knorr make the good stuff irresistible.We’ve all been there. We’ve measured out the ingredients perfectly, followed the instructions to a T and … it tastes good, but it’s not yet great. Until you add that one secret flavour which makes the dish really fly. VIEW THE SPOT
 Where Art and Science meet: Katlego drops his latest pet project. Petshop Science is no ordinary pet store. But then Katlego Baaiste is no ordinary Director. So, it makes sense that 99c, Petshop Science’s agency, entrusted their board to him. VIEW THE 2 SPOTS
 Another novel spot from The Thai Health Promotion Foundation VIEW THE SPOT
 Research revealed that for many Kiwis, fear of judgment is a significant barrier to going to the gym—even if that judgment isn’t as real as we think it is. Les Mills New Zealand's new brand platform 'Be Imperfect' addresses this anxiety head on, celebrating the confidence gained through action. The act of moving, of doing, becomes the antidote to doubt—inviting everyone to see their gyms as a playground for fitness, where every day can be a first day, and being a beginner is celebrated. VIEW THE SPOT
 SLIDING INTO SATISFACTION, EVERY TIME.Chicken Licken Hits the Spot Again with New Campaign for Super Sliders.It is a truth universally acknowledged, that it’s the little things in life that bring the most satisfaction, and nowhere is this more evident than in the stomach-filling contentment & pleasure that Chicken Licken’s new Super Slider Mix 4 delivers. This simple insight is bought to life in a campaign conceived by Joe Public and directed by Greg Gray from ROMANCE that show small private moments in life that pack a deeply gratifying punch as a metaphor for the satisfaction that the seemingly small Super Sliders bring. VIEW THE 3 SPOTS
 "It must be Sting – Energizing Fun for Thai People's Culture!" Background In 2024, Sting launched a new energy drink in Thailand, aiming to capture the attention of Gen Z in a competitive market. Traditionally, energy drinks in Thailand are perceived as products for hardworking individuals striving to overcome challenges. This perception doesn’t resonate with Gen Z, who value creativity, authenticity, and fun. Additionally, Thai advertising regulations posed challenges, prohibiting Sting from using its iconic ‘lightning’ symbol or showcasing traditional consumption shots. To complicate matters further, Gen Z generally dismisses typical advertising, making it essential for Sting to innovate and connect with this audience in new ways. VIEW THE SPOTS
 Creative agency Eleven has joined forces with Oxfam to create a bold new campaign film that highlights the staggering environmental cost of luxury travel. The film, directed by Eleven, introduces ‘Unfairways.com‘ - a fictional luxury airline for the super-rich. Using stark comparisons, the film spotlights how the ultra-wealthy’s extravagant lifestyles are wreaking disproportionate damage on the planet while people living in poverty – who have done the least to cause the climate crisis – are suffering the most from its devastating impacts. Through a satirical lens, the film makes a serious call for urgent government action – to increase taxes on private jets and superyachts to help ensure that those most responsible for climate destruction pay their fair share. VIEW THE SPOT
 MAS has launched its latest brand campaign with a focus on what keeps Kiwis awake at night. A New Zealand-owned insurance and investment mutual, MAS has been supporting the financial wellbeing of its members for over a century. VIEW THE SPOT
 Smoking is one of the leading causes of preventable death worldwide. Each year, millions of people die from smoking-related diseases, surpassing the death tolls of the most devastating natural disasters such as volcanoes, hurricanes, and tsunamis. In this campaign, our goal is to demonstrate the magnitude of deaths caused by smoking by comparing them to natural disasters to create a powerful impact. VIEW THE 3 ADS
 Following last year’s launch of The Shift 20 Initiative, an initiative focusing on increasing representation of people with disability in advertising campaigns, we found the appetite from brands to cast talent with disability in their ads was growing. However, due to a historic lack of inclusion, the talent pool of people with disability on talent agencies books was small, and we couldn’t wait for the pool to grow organically. VIEW THE CONCEPT
 The campaign shines a light on c2c’s dedication to maintaining a safe, enjoyable way to travel by highlighting its capabilities in identifying fare-dodgers and holding them accountable; showing them that there are dire consequences if caught, and that risking saving a few quid on fare evasion is not worth the gamble. The new ‘arresting’ ads play on the fact that fare evaders are gambling with high stakes by depicting the messaging in gambling styles such as playing cards; a roulette wheel and a fruit machine. VIEW OUTDOOR
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As at Oct 16, 2024.
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- Roisin Keown, Founder/ECD, The...
- Seamus Higgins, CCO, R/GA, Aus...
- Katyana O'Neill, Associate CD,...
- Rich Levy, CCO, Klick Health,...
- Lavinia Francia, ECD, Ogilvy,...
- Tolga Büyükdoganay, CCO, Ogi...
- Genevieve Hoey, Global CD, the...
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- Allison Pierce, CCO, VML, Kans...
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- Julie Matheny, Group CD, TBWA\...
- Harsh Kapadia, EVP, CCO, MRM,...
- Juliana Cobb, head of creative...
- Jim Curtis, EVP, Global ECD, M...
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