 This week's guest judge is Kirsten Rutherford, Executive Creative Director, TBWA Chiat Day, Los Angeles. The TV category was definitely a bit weirder than I expected on a Monday evening. Sugar hating cupids, a Wipeout-esque floating inflatable star, parents in birthday suits...of all the oddities, I really appreciated the doubly weird chase film from Twix.
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 In Egyptian colloquial language, a person who does not care about work is said to be joking, while a person who is serious about their work is said not to be joking. The idea of the campaign is simply that Taj Company, throughout the five years since its establishment in the real estate market in Egypt, has not been joking, which is why they completed nine projects in five years. VIEW THE 3 SPOTS
 We are extremely proud to have produced this thought provoking campaign for Hato Hone St John alongside Chemistry. The immensely talented Patrick Fileti came through with a unique in-camera lighting approach that blew it out of the water. VIEW THE SPOT
 The campaign highlights the benefits of booking through Flight Centre's travel-obsessed Travel Experts. If You Want to Travel Better, VIEW THE 2 SPOTS
 McDonald's are proud partners of the two largest football (footy) codes in Australia. So to mark the beginning of the 2025 season, Macca's captured the iconic footballs in delicious detail just like any of the other iconic menu items. VIEW THE 2 SPOTS
 B&Q and Leo Burnett are unveiling ‘Prices Nailed’, a new integrated campaign that aims to spotlight the brand’s dedication to offering consistently low prices across a broad range of DIY essentials. Aimed at DIY enthusiasts looking to upgrade their homes this Spring, 'Prices Nailed’ showcases how holding prices gives more certainty and helps customers take on DIY projects both big and small. Spanning multiple platforms including TV, VOD, Social, OOH, Print, Digital and In-store, the campaign will run throughout the Spring and Summer. At the heart of the campaign are two 40-second films directed by Scott Lyon. The creative approach blends high-impact macro shots of sanding, painting, and planting—elevating everyday DIY tasks to an immersive, cinematic experience. VIEW THE SPOT
 Behind the screen there's a spot for Avonmore Fresh Milk VIEW THE SPOT
 The campaign announces the official launch of the digital television platform, featuring more than 90 channels and incorporating L1 Max, allowing fans to follow the Peruvian national football championship at no extra cost VIEW THE SPOT
 Usually when a woman goes to a beauty salon and spa, she is attended by a person who is a specialist in whatever the client may need. Relaxa thinks differently and found in this graphic resource a way to express it. No less than 3 professionals are attentive to the demands of our clients. Because we have more staff trained in different areas of beauty and health cosmetics and therapy than the competition. And in addition to providing more jobs, we believe that our clients need what they deserve. To work hard for them. VIEW THE AD
 Learning English is already so easy that you don't have to fool anyone. The methods used by Everyday English Academy are so fast and effective that you not only learn to speak English in weeks, but also to understand it, so that people can expand their future to other places without having to live a tragedy. VIEW THE AD
 Veris, a medical center, created Period Drinks—alcohol-free mocktails made with natural ingredients to help relieve menstrual symptoms and break the stigma of treating periods like an illness because feeling good should be part of every woman's cycle. VIEW OUTDOOR
 Cats go to extreme lengths for DREAMIES™ treats in new ‘Ad Attack’ campaign No pack of DREAMIES™ treats are safe as hundreds of cats claw across billboards as part of a new out of home (OOH) and social campaign, showing the lengths cats will go to get their paws on the irresistible treats. VIEW 3 OUTDOORS
 Australian fashion e-commerce brand MESHKI has partnered with This is Flow and JCDecaux to launch an Out-of-Home and social integration first. The MESHKI Real-Time Race Day Looks campaign marks MESHKI’s first major Out-of-Home campaign, its first time advertising beyond digital and social platforms. Flow, who recently welcomed MESHKI as a new client with global buying responsibilities, identified a unique opportunity to evolve the role of Out-of-Home beyond branding. Targeting the growing female interest in Formula 1 and engaging racegoers during one of Melbourne’s biggest sporting weekends, the campaign leveraged JCDecaux SMARTFRAME - VIEW 4 OUTDOORS
 Cranberry juice is well-known for helping to maintain Urinary Tract Health - because of cranberry’s natural antioxidant and anti-adhesion properties. While not appropriate to highlight on a billboard (for obvious reasons)... it’s a useful thing to know in certain situations, like when you’re sitting on the toilet in the women’s bathrooms. This insight came from real consumers in real focus groups in Australia - ‘I’d like to know about VIEW 2 OUTDOORS
 After reimagining its entire banking experience, Bankwest has partnered with creative studio Bear Meets Eagle On Fire to develop and launch new brand platform 'Just Enough Bank'. The integrated campaign - centred around the idea that banking should be more proportionate in people's lives - kicks off with a series of charmingly off-beat spots and a visually striking out-of-home campaign that rolls out nationally over the coming weeks. VIEW 4 OUTDOORS
 Many men think they’ve mastered the “pull-out” game—but science says otherwise. In reality, 22 out of 100 people who rely on this outdated method end up with an unintended pregnancy. Durex is here to make sure people don’t gamble with their futures—unless it’s just for fun. Introducing The Pull Out Game Game, a retro-inspired digital experience that hilariously exposes the flaws of the pull-out game—one near-impossible challenge at a time. VIEW THE CONCEPT
 In Egyptian colloquial language, a person who does not care about work is said to be joking, while a person who is serious about their work is said not to be joking. The idea of the campaign is simply that Taj Company, throughout the five years since its establishment in the real estate market in Egypt, has not been joking, which is why they completed nine projects in five years. Consequently, the company's employees have forgotten how to joke in their everyday lives because they haven't joked in five years. In the execution of this idea, we used comedic situations involving some employees of the company who are not good at joking. VIEW THE 3 SPOTS
 In Egypt, English words sneak into everyday Arabic — and no one blinks. One of the most common? “Again.”Especially when it comes to juice. “Where’s the juice?” — “Mafiish again!” So we turned this tiny word into a big, dramatic story. A family torn apart. A tragic moment in the kitchen. Tension rises, voices shout, someone slams a door. Why? Because there’s no juice… again. Or rather — no Again in the house. We used the accidental English to create an emotional, over-the-top family drama — all over one missing bottle of juice. The message? Don’t let it happen to you. Keep Again in the fridge. VIEW THE SPOT
 In Egypt, the moment you cook something, everyone around you suddenly becomes a chef. They taste, judge, and throw comments like “too dry,” “needs more sugar,” or “I would’ve done it better.” That’s why we brought in the most iconic chef of all — Chef El Sherbiny — to show what it feels like when someone takes it too far. He walks into homes, tastes the food, and gives brutally honest reactions. The message? If you’re happy with what you made, that’s all that matters. Don’t let anyone play chef on you. VIEW THE SPOT
 A pioneer in French luxury hospitality, Sofitel takes a new step forward with its official launch on TikTok, the platform shaping cultural trends for new generations. With Sofitel Encounters, a serial format of digital content, the brand explores a new narrative territory where luxury is told with humour, aesthetics, and spontaneity. VIEW THE 2 SPOTS
 Since 1863, Solvay has harnessed the power of chemistry to deliver innovative and sustainable solutions that address the planet's most essential needs. The company helps to shape a better world through air purification, water and food preservation, health and wellness protection, eco-friendly textile production, and enhanced tire durability. In partnership with VML France, Solvay is launching a new B2B campaign aimed at breaking the ‘boring’ perception of chemistry and showcasing its essential role in everyday life. VIEW THE SPOT
 Clash is the latest men’s fragrance line from O Boticário, launched with a sensorial and cinematic film titled “From Pressure Comes Strength.” Created by AlmapBBDO, produced by Stink Films and directed by Jones, the film explores the elemental collision of water and rock—a powerful metaphor for the tension between resilience and transformation. VIEW THE SPOT
 The iconic Mentos and cola experiment has been refreshed with the introduction of the 'Mentos Fizzooka’, a custom rocket launcher that leverages the famously fizzy reaction for explosive fun. Created by Mentos and BBH London, this outlandish invention, which resembles a giant roll of Mentos attached to a cola bottle, will make its debut on the popular gaming platform Fortnite Creative, bringing a fresh and playful twist to the gaming world. VIEW THE SPOT
 Twix introduces its new global brand platform, ‘Two is more than one’. In a nod to the brand’s unique two bar design, it celebrates the joy of having it all – because Twix gives you a good thing twice. Created in partnership with Team OMC’s adam&eveDDB, ‘Two is more than one’ evolves the Twix brand from the idea of choice and opposition (left or right Twix) to one of having it all. herness, mash-ups and maximalist living. VIEW THE SPOT
 This campaign aims to raise awareness of the dangers associated with rock fishing during Western Australia's 'salmon season'. The creative execution leads us to believe we are sharing an intimate moment between 1920's couple, Donald and Margaret, where she is being 'swept off her feet' by him. We hard transition to a message around being 'swept off your feet' by a large wave and the safety of fishing from a beach. PLAY THE SPOT
University  In a world faced with uncertainty, inflation, climate change and geopolitical unrest, choosing a university, let alone a career can feel pretty overwhelming. Thankfully, RMIT gives students the tools they need to take on the world. In this film, a young prospective student travels through her own head, overcoming the confusion and voices before witnessing all of the things that RMIT can do to help prepare her for what's next. VIEW THE SPOT
 Takeoff More is Jetstar's new brand platform, reminding travellers that you could be taking off for the same price as some of your more everyday purchases. VIEW THE SPOT
 After reimagining its entire banking experience, Bankwest has partnered with creative studio Bear Meets Eagle On Fire to develop and launch new brand platform 'Just Enough Bank'. VIEW THE SPOT
 'Dream Deeper' and 'Wander with the Wild' with Australia's South West region. VIEW THE SPOT
 Since he embarked on a solo career after being the creative force in the indie pop band the xx, Jamie xx has easily established himself as one of the most intelligent and interesting DJs from the UK. Part of what makes his work so enjoyable is his willingness to collaborate with and learn from other artists, starting with the 2011 remix album We're New Here (2011), introducing legendary artist Gil Scott Heron to a whole new audience. VIEW THE SPOT
 Molson Coors’ beer brand Miller Lite launched its 50th anniversary campaign last night during March Hoops action. The film ‘Legendary Stories Start With a Lite’ shows a montage of snapshots from the last five decades where Miller Lite has fuelled legendary nights for ordinary fans and icons alike. Narrated by Christopher Walken, the archival footage of football legends, friends and family is also fittingly accompanied by David Bowie’s anthem ‘Rebel Rebel’. VIEW THE SPOT
 Paramount+ is rolling out its new 'Find Your Mountain on Paramount+' campaign with a new ad spot that brings the cast of the hit SHOWTIME original series YELLOWJACKETS face-to-face with SURVIVOR host Jeff Probst for the ultimate Tribal Council elimination. Jeff Probst (SURVIVOR), Jasmin Savoy Brown and Sophie Nelisse (YELLOWJACKETS) all star in the spot from Droga5 and director Traktor. VIEW THE SPOT
 Ahead of World Water Day on March 22nd, global non-profit Water For People has unveiled The Dehydrating Book: a first-of-its-kind book that can only be read when hydrated. This ground breaking initiative illuminates the devastating effects of the water crisis in Latin America and its direct impact on education and opportunity. VIEW THE SPOT
 Spring is here, and M&S is kicking off this season of renewal with a feel-good fashion campaign. ‘Love That’ celebrates the power of style to lift not only your mood but the mood of those around you. Proving that sometimes, the best accessory isn’t just what you wear but the kindness you share. VIEW THE SPOT
 Global sports company PUMA announces the launch of its biggest global campaign to date - ‘Go Wild’ – marking an evolution in its brand identity, reinforcing its commitment to redefining the game ,and setting the stage for long-term, sustainable growth. PUMA presents a new vision of sports aligned with the expectations of new generations and rooted in its history where, sport is a form of self-expression, a source of enjoyment, and a way to create social connections. VIEW THE SPOT
 Red tape, administrative hurdles, endless paperwork - for most people, just the thought of finance admin is enough to induce a scream. In Italy, VAT registration and management is a notoriously stressful process for small businesses and individuals alike - but a humorous new campaign for finance platform Fiscozen shows that with the right app, a more Zen-like approach is possible. Created by independent creative agency DUDE, What the VAT? takes an unusually light hearted approach to a serious matter VIEW THE SPOT
 Across Canada, fridges are overflowing with barely used sauces, and condiment hoarding has reached an all-time high. Canadians are stocking their shelves with uninspiring flavours that end up forgotten and tucked away. Hellmann's is here to tackle this common yet unspoken problem. VIEW THE SPOT
 Whether it’s small everyday projects or major transformations, every improvement made to our homes changes our lives: more comfort, more space, more privacy, lower expenses... Because homes that evolve are lives that move forward. Leroy Merlin's mission is clear: to support the projects of 68 million French people, so that everyone can improve their home – and their life. To embody this commitment, VIEW THE SPOT
 McDonald's and Leo Burnett are launching a new instalment of their ‘Breakfast, done properly’ platform, celebrating the iconic McDonald’s morning menu. Built around the idea that a McDonald's Breakfast is so iconic it needs no explanation, the campaign strips away all logos from the ads, letting the food itself be the distinctive asset that communicates the brand. The campaign follows concept research by Savanta’s McVue tool, which found that up to 90% of people correctly identified McDonald’s Breakfast products even when shown without branding. VIEW THE SPOT
 FanDuel Sports Network has teamed up with Los Angeles-based creative agency Fellow Kids to launch a new awareness campaign that introduces the network’s new branding to baseball fans in a fun, fresh way. . VIEW THE SPOT
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BYD Auto presents 'Rally' via Inbrax, Santiago
