 This week's guest judge is Roisin Keown, founder and executive creative director of The Brill Building, Ireland. I hate the judges who rain on everyone's parade but there were a couple of lean categories. Interactive and activations are my interest anyway - anything with real world impact that would interest people outside of our ad-land bubble and the interactive category delivered best this week.
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 Lidl has installed sound systems covering more than 260,000 square feet of farms around Sweden. There, fruits and vegetables now grow to the tunes of the world renowned Royal Stockholm Philharmonic Orchestra. To promote its unique efforts, the supermarket has released a film that shows the musicians in a luscious green field. VIEW THE SPOT
 ‘If You Seek Stories’, a local interpretation of Tourism New Zealand’s 100% Pure global brand campaign ‘If You Seek’, aims to ignite Australians’ interest in New Zealand as a holiday destination you return from with unforgettable stories. VIEW THE SPOT
 K-Citymarket wanted to display its exceptionally wide product range. With the insight of "if there's and ad for it, you'll find it from K-Citymarket", we took over primetime ad breaks, inserting our brand character to other brand commercials. An on-screen QR-code let primetime viewers add products from different ads to K-Citymarket’s online cart. VIEW THE SPOT
 Breasts that play loud music with a built-in wind machine. Breasts that put on a laser show when exposed. Or pop corn. ‘Normal for me’ is different for everyone – and an important message addressed in the latest breast cancer awareness campaign live this week via Ogilvy. Developed for the Breast Cancer Foundation New Zealand (BCFNZ) and directed by Revolver’s Fiona McGee, the new campaign shows the importance of every woman knowing what’s normal for them – no matter how unusual or fantastical it might seem. VIEW THE 3 SPOTSVIEW 3 OUTDOORS
 Lidl Sweden has designed and built a miniature world of 18 square meters. The physical world is brought to life with the help of 3D-animated characters, animals, and vehicles – and forms the basis for both films and still images. This is the print for the campaign. VIEW THE AD
 New paths, new scents, new encounters—BMW motorcycles represent ultimate freedom and adventure, offering everything needed to embark on a journey of rediscovery, whether on asphalt, gravel, sand, or mud. This spirit is captured in BMW Motorrad’s brand promise: “Make life a ride.” Inspired by this promise, Serviceplan Switzerland launched a new image campaign, VIEW THE 5 ADS
 In the distraction economy, they say we’re exposed to 10,000 advertising messages every day. The shower was meant to be your last bastion of uninterrupted thought - until ONLY SHAMPOO untapped it. A campaign for Oxfam Australia and developed by Bullfrog, that brought attention to the shocking and systemic inequalities that mean that millions of people worldwide consume fewer nutrients than many shampoos feed our hair in every wash. VIEW THE AD
 Imagine this: it's night, you're exhausted, and your child is in that "mini tornado" mode, with enough energy to conquer the world... except for sleeping. You know what's coming, right? That chaotic hour when getting them to bed feels like negotiating with a tiny, stubborn diplomat. In that precise moment, you probably remember that old advice: "Hey, what if you give them a glass of milk to help them sleep?" But surprise! It's not just a superstition from our grandmothers! VIEW THE 2 ADS
 The story of Friends & Brgrs started with friendship. It’s a restaurant founded by friends, with the goal of offering the world’s best locally sourced burgers. It’s a place where friends can gather and have a great time VIEW 3 OUTDOORS
 The problem of plastic waste is one of the most pressing environmental challenges today especially when they end up in our oceans. Toothpaste tubes are made out of plastic and these tubes often break down into microplastics which become toxic when ingested by marine animals. VIEW 3 OUTDOORS
 Every day, Australians throw around 7000 pots and pans into landfill, the equivalent of 700m if stacked vertically. To illustrate the scale of the problem, Berlin commissioned a bespoke industrial sculpture from artist Rhys Norton which was unveiled at Sydney’s Royal Botanic Gardens, aptly titled the ‘High Fryer’. To allow the public to visualise what the full-size 700m-high tower would look like, a team of digital effects artists from production studio Siamese added a virtual extension to the physical eight-metre base of the structure. VIEW OUTDOOR
 New Zealanders have grown up with the iconic fish poster that adorns the walls of every fish n chip shop, celebrating our plentiful and diverse sea life. But these fish are now sharing their ocean home with many unwanted visitors - The Trash Species of Aotearoa New Zealand. VIEW OUTDOOR
 Claro takes children's rehabilitation to the next level by implementing virtual reality therapies to enhance their skills. VIEW THE SPOT
 In the latest iteration of their brand platform, Rebel Sport shows that when it comes to basketball, 'it all starts here'. Using an infinite zoom, the ad shows one young man's journey from picking up a ball instore, to discovering a love for basketball, to playing in a high stakes game - all in reverse. VIEW THE SPOT
 Heinz is paying tribute to its fans once more by putting their all-consuming, irrational acts of love on full display, with a series of sinister new ads launched in time for Halloween. ‘Heinz Smiles’ created in partnership with Gut New York, . VIEW THE 3 ADS
 To celebrate the 65th anniversary of Barbie, New Zealand’s most iconic retail store, The Warehouse, transformed their famous brand red to an even more famous Barbie-pink. Then to encourage people to head in store, they put their recognisable red bags in the hands of the legend herself. Bringing together the world’s favourite toy, with New Zealand’s favourite toy store. VIEW 3 OUTDOORS
 In a category known for overselling dreams and showcasing glossy, picture-perfect homes, realestate.co.nz’s latest outdoor campaign stands out with a refreshingly insightful tone and typography-led visual approach. The relatable, contextually placed executions position the realestate.co.nz app as the solution to avoiding the frustrating, awkward, and at times amusing experiences of house hunting that buyers and renters all know too well. VIEW 2 OUTDOORS
 Toyota has launched two new radio ads for its Toyota Camry via Saatchi & Saatchi New Zealand PLAY THE 2 SPOTS
 Astronaut Chris Hadfield attempts to show customers how to pronounce 'Optical Coherence Tomography' in this Canadian ad for Specsavers. VIEW THE SPOT
 Cricket as a sport is a religion in India. And cricketers are worshipped by nearly 1.5 billion people. However, till date the Indian cricket team didn’t have a player from the North-Eastern part of India, till Riyan Parag came along. This is because the North-East is tormented by various natural calamities — torrential rain, hailstorms, snow, floods, landslides, earthquakes, and cyclones. It is subjected to extremes of temperature and humidity. However, these challenging conditions have only served to fortify the resolve of the region's inhabitants, who consistently demonstrate an ability to triumph against adversity. This includes not only everyday individuals but also emerging sports talent — weightlifters, cricketers, boxers, and footballers — whose passion propels them to international recognition including medals at the Olympics. VIEW THE SPOT
 The campaign highlights the sense of freedom offered by Volaris’ beach destinations, with underwater visuals showing people swimming, yet appearing to fly in the sky. The concept blends the lightness of flight with the tranquility of the sea, inviting travelers to discover these paradises with the same sense of freedom they experience when flying with Volaris. VIEW THE 3 ADS
 The perpetrators should be behind bars, an image much desired by women victims of the fatal abuses. One call is enough, one complaint is enough. We take care of the rest and the victims can get their lives back on track. VIEW THE AD
 Through their 'It's Playtime' brand platform, Virgin Media brings moments of 'Play' into everyday life through entertainment. To transform the mundane daily commute, Virgin Media turned a traditional print ad into an interactive experience, showcasing shows available through their service and turning the mundane into a moment of play. VIEW OUTDOOR
 McCann Demand has launched its latest campaign for Acer, leading brand of computer hardware and electronics, bringing its Predator collection to life by personifying product features as unique characters within the superhero squad: ‘Predator Force.’ VIEW THE SPOT
 Royal Mail launches a new campaign in the run-up to Christmas, highlighting the variety of ways customers can send parcels through the company’s expanded range of drop off and collection options. Created by AMV BBDO, the “Send It Your Way” campaign shows how Royal Mail has made it even easier to send parcels thanks to the launch of lockers and Collect+sites, in addition to at-home collection service, Parcel Collect. VIEW THE SPOT
 In 2024, Carrefour is giving a new boost to Act For Food with a new act that places taste and price at the center of its approach. VIEW THE SPOT
 Renowned actor Billie Piper has partnered with Refuge for ‘Make the world a Refuge’, a campaign that explores many different forms that domestic abuse can take and the impact on survivors. Having starred in a host of films and TV shows, Refuge ambassador Billie will now feature in a new campaign developed by AMV BBDO to highlight the many subtle and insidious ways that abuse can manifest in relationships. VIEW THE SPOT
 For the new Michelin film aimed at the electric vehicle market, BETC and POP (Prose On Pixels) have created a film almost entirely using Unreal Engine. A first in France, the advent of a new type of production solution: an innovative strategy to give life to a creative idea that would have been impossible to produce with the same agility using more traditional techniques. VIEW THE 2 SPOTS
 Old Spice is shaking up the UK deodorant market with a bold new campaign that helps young men stand out and ‘smell their age'. It’s breaking into the Grime scene – collaborating with iconic artist, Chip, to give British men the independence they deserve – and a scent to match. Entitled Big Man Ting, VIEW THE SPOT VIEW 3 OUTDOORS
 When you have such a demanding job where you not only work all day but also long hours at night, it crosses your mind that this job disappears so you can recover part of your life. Intenzo Coffee tries to say as a brand that it is a good idea to forget about this effective coffee for a while, that you should no longer drink and stay awake at night and a layoff would be the best news you could receive. Knowing that in the future this delicious coffee will meet its consumers after a good rest. VIEW THE AD
 Exploring is part of a Jeep's driver life. Finding new paths, new landscapes, new adventures charges us with energy and makes us fall more and more in love with off-road life.But just as we never stop finding new destinations, there are places that we absolutely have to visit to ensure a long and exciting life. VIEW THE 3 ADS
 The new multi-subject Ad for ddhcem, the Italian company dedicated to epoxy systems for marble and granite polyamide hot melts. VIEW THE 4 ADS
 The signings of soccer's most famous stars have been made on napkins. Florentino (Real Madrid’s President) did it with Zidane, Barça with Messi and now you, as President of your Biwenger team, can also sign your stars on napkins. Because this season we have created thousands of contract-napkins so you can sign the players you like the most in the Fantasy league. From today, you can walk into one of the hundreds of bars that have them, order some freshly made churros and sign Jude Bellingham or Lamine Yamal. VIEW 5 OUTDOORS
 In a category known for overselling dreams and showcasing glossy, picture-perfect homes, realestate.co.nz’s latest outdoor campaign stands out with a refreshingly insightful tone and typography-led visual approach. The relatable, contextually placed executions position the realestate.co.nz app as the solution to avoiding the frustrating, awkward, and at times amusing experiences of house hunting that buyers and renters all know too well. VIEW 4 OUTDOORS
 Mayhew, the animal welfare charity, has launched a poignant print and outdoor campaign designed to raise awareness of the positive impact animals can have on mental health.Launched in honour of World Mental Health Day, the campaign, developed by McCann Demand, responds to the alarming statistic that one in seven adults in the UK report their mental health as poor or the worst it has ever been.Building on a recent YouGov survey that found 90% of UK dog owners feel mentally healthier thanks to their pets, McCann designed this campaign to highlight Mayhew’s TheraPaws programme, VIEW OUTDOOR
 Get ready for the biggest drama of the year... To create excitement for Morphe’s new holiday capsule collection—and arm makeup-loving baddies with the tools to survive/thrive this season—Design Army conceived a wildly tongue-in-cheek, eye-popping campaign that celebrates holiday glam to the MAX. Made for those who love the bold drama that makeup can bring to life, this creative story unabashedly screams beauty like you’ve never seen. We invite you to own, embrace (and maybe even slightly enjoy) the season’s chaos. VIEW THE 3 SPOTS
 From unearthing a divisive and passionate flavour debate happening on social media to a full-scale democratic campaign starring Robert Irwin & G Flip: Twisties went to war with its own product line for its Chicken vs Cheese campaign. A Twisted Debate draws from real-world flavour love (and hate) to bring Australians a launch moment that's absurdly serious, asking them to vote VIEW THE 3 SPOTS
 Our challenge was to sell a ‘good time’ to Gen Z, in a time where many Gen Z feel like they aren’t having a ‘good time’ thanks to the choices made by previous generations. There were two key truths that led the work: 1. Gen Z gets especially frustrated when people — and brands — pretend everything is all roses. They reject ‘business as usual’ in unusual times. 2. Despite the short straws they’ve been dealt, they remain defiant and optimistic.So we threw them a house party at a mansion that embodied intergenerational wealth - a cathartic dance party shot in a social media first style, held on the hallowed ground of wealthy boomers. VIEW THE SPOT VIEW 5 OUTDOORS
 These boots won't change your life, but your life will change these boots. To acknowledge the fact that Blundstones get better the more you wear them and the more you do in them and are worn by interesting people the world over, Blundstones have launched a new global platform, Well Worn. VIEW THE SPOT VIEW OUTDOORVIEW THE 3 ADS
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As at Oct 18, 2024.
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- Roisin Keown, Founder/ECD, The...
- Seamus Higgins, CCO, R/GA, Aus...
- Katyana O'Neill, Associate CD,...
- Rich Levy, CCO, Klick Health,...
- Lavinia Francia, ECD, Ogilvy,...
- Tolga Büyükdoganay, CCO, Ogi...
- Genevieve Hoey, Global CD, the...
- Jack Christensen, Global CD, L...
- Allison Pierce, CCO, VML, Kans...
- Guest Judges: Alex Little + Ka...
- Gabriela Lungu, ECD at Publici...
- Michael Aimette, CCO, FCB New...
- Julie Matheny, Group CD, TBWA\...
- Harsh Kapadia, EVP, CCO, MRM,...
- Juliana Cobb, head of creative...
- Jim Curtis, EVP, Global ECD, M...
- Regan Grafton, chief tinker/co...
- Luciana Cani, ECD, AKQA, Portl...
- Andy Jex, CCO, TBWA\London
- Lisa Bright, CCO, Ogilvy Calif...
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Print and out door for Magnum Cappuccino, Ecuador
