 This week's guest judge is Kirsten Rutherford, Executive Creative Director, TBWA Chiat Day, Los Angeles. The TV category was definitely a bit weirder than I expected on a Monday evening. Sugar hating cupids, a Wipeout-esque floating inflatable star, parents in birthday suits...of all the oddities, I really appreciated the doubly weird chase film from Twix.
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 Would you take someone to McDonald’s on a first date? Be honest. The internet has spoken, and the answer is a resounding no. First dates are all about making an impression, overthinking the outfit, rehearsing the perfect conversation starters, pretending you don’t actually love dipping fries into ice cream. But what happens when the nerves fade, when the pressure’s off, when love becomes real? That’s when McDonald’s steps in. Teaming up with FP7McCann Dubai, the new campaign flips the script on modern relationships while embracing a simple truth: McDonald’s may not be ideal for your first date, but it is for every other date; the second, the tenth, the hundredth, the ‘I can’t believe we’ve been together this long’ date. Through a heartfelt film and a series of striking print visuals, the campaign captures the raw, unfiltered beauty of relationships, the phases, the milestones, the quiet in-betweens. VIEW THE SPOT VIEW THE PRINT ADS
 TBWA Lisbon has created to Ronald McDonald House Charities a unique family of lamps that only light up when they are together, symbolising the importance of family presence in a child's recovery. When children undergo medical treatment, having their family nearby can make a significant difference. This is why Ronald McDonald House Charities Portugal has provided a home away from home for over 9,000 families who live far from hospitals. VIEW THE SPOT
 KFC France has ingeniously twisted the most viral social video of the year: 'Montoya Por Favor' in a stunt to promote a collaboration with Burger King - the launch of the 'BFF Burger', a unique, co-branded burger. This viral social media stunt took place as part of the collaboration between KFC France and Burger King with the launch of the 'BFF Burger' VIEW THE SPOT
 Let’s get one thing straight. This isn’t another rebrand, a trendy new font, or a mission statement no one believes. What you’re looking at is a full-blown transformation of the soul, the body, and, yes, even the wardrobe. A new positioning, backed by a whole new visual identity. Because let’s face it: brands are in pain. Some have minor aches; some are in critical condition and some on social CPR. VIEW THE SPOTVIEW THE 4 ADS
 PETA, creative agency Samy Alliance, and production company Flamboyant Paradise have created a stinkin’ cute, animated video featuring an army of “singing poos” proclaiming that being vegan is “good sh*t” – because research shows that eating whole and healthy vegan foods is a gift for your gut, curbs constipation, and keeps toilet time regular. Animal-derived foods, on the other hand, lack the fibre bodies need for optimal digestion and cause a variety of health woes, including obesity and high cholesterol. VIEW THE SPOT
 Launch of the pizza with 4 flavors, where different tastes and opinions are not a problem. VIEW THE 2 ADS
 Kraft Dinner is the most craveable Canadian pantry staple. But the box has a fundamental flaw - it's impossible to open. The pull tab doesn't work, the top always breaks and people always end up tearing the box to shreds. So to show how craveable KD really is, we put a fundamental flaw of our product on display. VIEW 3 OUTDOORS
 On average, brands spend $72 billion on media annually, but 41% of that is wasted due to poor oversight from media agencies. With the rise of programmatic ad buys, media agencies have shifted away from the true craft of media – one that values quality, depth, and genuine human connection, instead, prioritising impressions and automated tools. Setting out to challenge the status quo, Epitaph Group created Garbage Media, a thought-provoking stunt designed to create conversation and drive real change within the media industry. VIEW 3 OUTDOORS
 Maranhão Government Campaign for Purple August - month to combat violence against women. VIEW 3 OUTDOORS
 Tourism Tasmania is inviting Australians to not just embrace winter but unlock a new version of themselves and 'become a winter person' in the fifth iteration of its 'Off Season' campaign creatively executed with BMF Australia.The campaign uses portraits of local ‘winter people’ and new retail-focused executions showcasing ready-to-book experiences. Highlighting Tasmania’s distinct approach to winter, the campaign builds on the idea that the Off Season is more than just a holiday - it’s an opportunity to spend winter wide-eyed, not half asleep. VIEW 6 OUTDOORS
 In South African townships, high data costs make internet access a luxury, cutting communities off from opportunities to learn and grow. TikTok, a platform built on discovery, found an innovative way to bridge this gap – by transforming neglected township walls into WiFi-enabled murals that provided free connectivity. VIEW 3 OUTDOORS
 In Egyptian colloquial language, a person who does not care about work is said to be joking, while a person who is serious about their work is said not to be joking. The idea of the campaign is simply that Taj Company, throughout the five years since its establishment in the real estate market in Egypt, has not been joking, which is why they completed nine projects in five years. VIEW THE 3 SPOTS
 We are extremely proud to have produced this thought provoking campaign for Hato Hone St John alongside Chemistry. The immensely talented Patrick Fileti came through with a unique in-camera lighting approach that blew it out of the water. VIEW THE SPOT
 The campaign highlights the benefits of booking through Flight Centre's travel-obsessed Travel Experts. If You Want to Travel Better, VIEW THE 2 SPOTS
 McDonald's are proud partners of the two largest football (footy) codes in Australia. So to mark the beginning of the 2025 season, Macca's captured the iconic footballs in delicious detail just like any of the other iconic menu items. VIEW THE 2 SPOTS
 B&Q and Leo Burnett are unveiling ‘Prices Nailed’, a new integrated campaign that aims to spotlight the brand’s dedication to offering consistently low prices across a broad range of DIY essentials. Aimed at DIY enthusiasts looking to upgrade their homes this Spring, 'Prices Nailed’ showcases how holding prices gives more certainty and helps customers take on DIY projects both big and small. Spanning multiple platforms including TV, VOD, Social, OOH, Print, Digital and In-store, the campaign will run throughout the Spring and Summer. At the heart of the campaign are two 40-second films directed by Scott Lyon. The creative approach blends high-impact macro shots of sanding, painting, and planting—elevating everyday DIY tasks to an immersive, cinematic experience. VIEW THE SPOT
 Behind the screen there's a spot for Avonmore Fresh Milk VIEW THE SPOT
 The campaign announces the official launch of the digital television platform, featuring more than 90 channels and incorporating L1 Max, allowing fans to follow the Peruvian national football championship at no extra cost VIEW THE SPOT
 Usually when a woman goes to a beauty salon and spa, she is attended by a person who is a specialist in whatever the client may need. Relaxa thinks differently and found in this graphic resource a way to express it. No less than 3 professionals are attentive to the demands of our clients. Because we have more staff trained in different areas of beauty and health cosmetics and therapy than the competition. And in addition to providing more jobs, we believe that our clients need what they deserve. To work hard for them. VIEW THE AD
 Learning English is already so easy that you don't have to fool anyone. The methods used by Everyday English Academy are so fast and effective that you not only learn to speak English in weeks, but also to understand it, so that people can expand their future to other places without having to live a tragedy. VIEW THE AD
 Veris, a medical center, created Period Drinks—alcohol-free mocktails made with natural ingredients to help relieve menstrual symptoms and break the stigma of treating periods like an illness because feeling good should be part of every woman's cycle. VIEW OUTDOOR
 Cats go to extreme lengths for DREAMIES™ treats in new ‘Ad Attack’ campaign No pack of DREAMIES™ treats are safe as hundreds of cats claw across billboards as part of a new out of home (OOH) and social campaign, showing the lengths cats will go to get their paws on the irresistible treats. VIEW 3 OUTDOORS
 Australian fashion e-commerce brand MESHKI has partnered with This is Flow and JCDecaux to launch an Out-of-Home and social integration first. The MESHKI Real-Time Race Day Looks campaign marks MESHKI’s first major Out-of-Home campaign, its first time advertising beyond digital and social platforms. Flow, who recently welcomed MESHKI as a new client with global buying responsibilities, identified a unique opportunity to evolve the role of Out-of-Home beyond branding. Targeting the growing female interest in Formula 1 and engaging racegoers during one of Melbourne’s biggest sporting weekends, the campaign leveraged JCDecaux SMARTFRAME - VIEW 4 OUTDOORS
 Cranberry juice is well-known for helping to maintain Urinary Tract Health - because of cranberry’s natural antioxidant and anti-adhesion properties. While not appropriate to highlight on a billboard (for obvious reasons)... it’s a useful thing to know in certain situations, like when you’re sitting on the toilet in the women’s bathrooms. This insight came from real consumers in real focus groups in Australia - ‘I’d like to know about VIEW 2 OUTDOORS
 After reimagining its entire banking experience, Bankwest has partnered with creative studio Bear Meets Eagle On Fire to develop and launch new brand platform 'Just Enough Bank'. The integrated campaign - centred around the idea that banking should be more proportionate in people's lives - kicks off with a series of charmingly off-beat spots and a visually striking out-of-home campaign that rolls out nationally over the coming weeks. VIEW 4 OUTDOORS
 Many men think they’ve mastered the “pull-out” game—but science says otherwise. In reality, 22 out of 100 people who rely on this outdated method end up with an unintended pregnancy. Durex is here to make sure people don’t gamble with their futures—unless it’s just for fun. Introducing The Pull Out Game Game, a retro-inspired digital experience that hilariously exposes the flaws of the pull-out game—one near-impossible challenge at a time. VIEW THE CONCEPT
 In Egypt, English words sneak into everyday Arabic — and no one blinks. One of the most common? “Again.”Especially when it comes to juice. “Where’s the juice?” — “Mafiish again!” So we turned this tiny word into a big, dramatic story. A family torn apart. A tragic moment in the kitchen. Tension rises, voices shout, someone slams a door. Why? Because there’s no juice… again. Or rather — no Again in the house. We used the accidental English to create an emotional, over-the-top family drama — all over one missing bottle of juice. The message? Don’t let it happen to you. Keep Again in the fridge. VIEW THE SPOT
 In Egypt, the moment you cook something, everyone around you suddenly becomes a chef. They taste, judge, and throw comments like “too dry,” “needs more sugar,” or “I would’ve done it better.” That’s why we brought in the most iconic chef of all — Chef El Sherbiny — to show what it feels like when someone takes it too far. He walks into homes, tastes the food, and gives brutally honest reactions. The message? If you’re happy with what you made, that’s all that matters. Don’t let anyone play chef on you. VIEW THE SPOT
 A pioneer in French luxury hospitality, Sofitel takes a new step forward with its official launch on TikTok, the platform shaping cultural trends for new generations. With Sofitel Encounters, a serial format of digital content, the brand explores a new narrative territory where luxury is told with humour, aesthetics, and spontaneity. VIEW THE 2 SPOTS
 Since 1863, Solvay has harnessed the power of chemistry to deliver innovative and sustainable solutions that address the planet's most essential needs. The company helps to shape a better world through air purification, water and food preservation, health and wellness protection, eco-friendly textile production, and enhanced tire durability. In partnership with VML France, Solvay is launching a new B2B campaign aimed at breaking the ‘boring’ perception of chemistry and showcasing its essential role in everyday life. VIEW THE SPOT
 Clash is the latest men’s fragrance line from O Boticário, launched with a sensorial and cinematic film titled “From Pressure Comes Strength.” Created by AlmapBBDO, produced by Stink Films and directed by Jones, the film explores the elemental collision of water and rock—a powerful metaphor for the tension between resilience and transformation. VIEW THE SPOT
 The iconic Mentos and cola experiment has been refreshed with the introduction of the 'Mentos Fizzooka’, a custom rocket launcher that leverages the famously fizzy reaction for explosive fun. Created by Mentos and BBH London, this outlandish invention, which resembles a giant roll of Mentos attached to a cola bottle, will make its debut on the popular gaming platform Fortnite Creative, bringing a fresh and playful twist to the gaming world. VIEW THE SPOT
 Twix introduces its new global brand platform, ‘Two is more than one’. In a nod to the brand’s unique two bar design, it celebrates the joy of having it all – because Twix gives you a good thing twice. Created in partnership with Team OMC’s adam&eveDDB, ‘Two is more than one’ evolves the Twix brand from the idea of choice and opposition (left or right Twix) to one of having it all. herness, mash-ups and maximalist living. VIEW THE SPOT
 This campaign aims to raise awareness of the dangers associated with rock fishing during Western Australia's 'salmon season'. The creative execution leads us to believe we are sharing an intimate moment between 1920's couple, Donald and Margaret, where she is being 'swept off her feet' by him. We hard transition to a message around being 'swept off your feet' by a large wave and the safety of fishing from a beach. PLAY THE SPOT
University  In a world faced with uncertainty, inflation, climate change and geopolitical unrest, choosing a university, let alone a career can feel pretty overwhelming. Thankfully, RMIT gives students the tools they need to take on the world. In this film, a young prospective student travels through her own head, overcoming the confusion and voices before witnessing all of the things that RMIT can do to help prepare her for what's next. VIEW THE SPOT
 Takeoff More is Jetstar's new brand platform, reminding travellers that you could be taking off for the same price as some of your more everyday purchases. VIEW THE SPOT
 After reimagining its entire banking experience, Bankwest has partnered with creative studio Bear Meets Eagle On Fire to develop and launch new brand platform 'Just Enough Bank'. VIEW THE SPOT
 'Dream Deeper' and 'Wander with the Wild' with Australia's South West region. VIEW THE SPOT
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