 This week's guest judge is Damisa Ongsiriwattana, co-founder and chief creative officer at SOUR Bangkok, Thailand. Favourite: Fiverr ' Nobody Cares - The Musical'. The campaign's message - 'Nobody cares that you used AI, they only care about the results' - is smart, fresh, insightful, and highly relevant to many industries today. The choice to execute this through an entertaining musical, blending memes and generative AI elements, is an excellent craft of storytelling and emotion.
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 CANAL+, the European broadcaster, is expanding its reach across the continent, in Benelux and Central Europe through its M7 Subsidiary, offering one of the best 3-in-1 platforms with must-seen movies & series, live TV Channels but also big sport competitions, live or on-demand - whatever you decide to watch on the platform, it’s going to be great. To bring this compelling offer to audiences, BETC Paris aimed to deliver a cinematic campaign that matches the quality of the product itself. Produced by Stink Paris and directed by Tom Green (Misfits, Monsters: Dark Continent), in collaboration with La Pac. The creative idea is simple: twisting one of the most iconic action movie scene – i.e. the classic red-wire-or-blue-wire bomb dilemma – to emphasize the fact that there are no bad choices on CANAL+. Whatever you’ll choose, you’ll win. VIEW THE SPOT
 To celebrate the sixth anniversary of cannabis legalization in Canada, the Ontario Cannabis Store (OCS) and Alcohol and Gaming Commission of Ontario (AGCO) are unveiling "Buzzkill," a pop-up experience that mimics an illegal dispensary. Instead of selling cannabis, “Buzzkill” delivers critical consumer education through a first-of-its-kind awareness campaign for the public cannabis sector. VIEW THE SPOT VIEW OUTDOOR
 To mark the 28th European Week for the Employment of People with Disabilities (18-24 November 2024), the association LADAPT and BETC Paris are joining forces to raise awareness among the general public and employers about equal opportunities in employment. Although 2024 was marked by the Paralympic Games, disability remains the leading cause of discrimination in France and in the workplace, according to a report by the French Human Rights Ombudsman. VIEW THE SPOT
 BETC Paris has launched their second campaign for client Danone after securing the partnership in 2023. Under the empowering concept of “Feed Your Progress”, the agency created a global platform for Danone’s high-protein dairy brand, YoPro, designed to inspire and fuel personal growth. VIEW THE SPOT VIEW THE 3 ADS
 Life360 and Tile empower families to stay connected to the people and things that matter most, making everyday family life easier, safer, and more secure. Families are complicated. While they love and protect each other, they can also drive each other crazy. In a new campaign, “Family-Proof Your Family,” VIEW THE 3 SPOTS VIEW 5 OUTDOORS
 PepsiCo ventures into the rapid rehydration category in Latin America with the launch of Gatorlit: a new product that offers quick rehydration for everyday discomforts. The challenge was to launch Gatorlit across the region with Gatorade’s endorsement, using a tone and communication that would differentiate it from the competition. To achieve this, together with Springtime, the brand focused on real issues that had not yet been addressed within the category: for example, hangovers, stomach discomfort, intense heat, and dehydration caused by everyday activities. In this context, a campaign was launched with the concept, "Gatorlit can't solve everything, it just helps you recover very quickly.” VIEW THE 4 SPOTS
 RAA is big. More than 800,000 South Australian members, big. But members didn’t care about that. Members couldn’t see the benefits of being part of SA’s largest member-centric organisation. Enter Trev. An ugly, kind-of-cute-but-also-scary, bee. And people loved him (and hated him). Either way, SA talked about it. Trev was designed to fix RAA’s attribution problem in advertising. In six months, he’s achieved the stats RAA hoped to achieve in 18 months. There’s simply no way people can unsee this very distinctive bee. VIEW THE SPOT
 There are some things in life that just get better when you ‘give it some mayo’. The outside of a grilled cheese jaffle to make it crunchy, in your scrambled eggs to make them creamy and even in your baking to add richness and moisture. But also stories, cricket, netball, singing, beatboxing, piano, inventions, darts, dancing, bottle flip challenges, made-up games and even applying makeup. The list is endless. VIEW THE SPOT
 At Motorola TV, we want to approach Halloween in a different way. After considering several options, we found a truly terrifying insight that fits perfectly with one of our features, thanks to Google TV.We've all felt that terror of losing the remote control right when your favorite show or movie is about to start, or when you need to pause it so you don't miss a thing. VIEW THE AD
 This campaign speaks to a generation that did not have a better sunscreen formula to protect against the sun. When you are a child, applying sunscreen is uncomfortable and sometimes feels like a punishment, but for you as a parent it is the best way to protect them against sunburn and damage to their skin VIEW THE 3 ADS
 TBWAHAKUHODO and Kyocera Corporation have launched the ‘TRUE BLUE TEXTILE’ project on World Water Day to shed light on the pressing environmental issue of water pollution in the textile and apparel industry. The textile and apparel industry has been under scrutiny for its undeniable environmental footprint, VIEW THE CONCEPT
 Pizza Hut pranks customers and influencers in select supermarkets across the region with an empty frozen pizza box to bring awareness to their fresh dough. Pizza Hut Middle East has introduced a surprising element to its product lineup with the launch of their first-ever frozen pizza, now available in select supermarkets across the region. VIEW THE CONCEPT
 If dogs had a favourite charity, surely it would be Guide Dogs. To ordinary dogs, Guide Dogs are legends. And if they could, ordinary dogs would fundraise their paws off for Guide Dogs. So we made that possible. ‘Dogs Unite For Guide Dogs’ was the world’s first fundraising campaign run by dogs for dogs. PLAY THE SPOT
From which side of the river you come from, to which football team you support, or even how you speak, Dublin is a city divided. But there's one thing that connects more of them. And that's Virgin Media broadband. Here, Brian Cox gets out of his comfort zone to do a deep dive into the intricacies of local rivalries and the one thing they can all agree on. PLAY THE SPOT
 Tesco quite literally stands for quality food in a new OOH campaign by BBH London, which replaces the letters of its famous logo with beautiful fresh produce starting with T, E, S, C and O. Called 'ICONS', the campaign is BBH’s response to a brief to make Tesco stand for quality food. Conventional marketing wisdom dictates that you should never alter your established brand logo. BBH recognised, however, that even stripped back to its five blue chevrons, the Tesco brand identity is still unmistakeable, and saw it as an opportunity to do something iconic. Aimed at everyone who loves their food, from a beefy tomato to a crispy fried egg, 'ICONS' uses beautiful photography by Will Cooper, who shot each item of produce with the same love and attention to detail that Tesco pays to sourcing it. And by replacing the letters of TESCO with food, the posters give passers-by a playful puzzle to work out and truly let the food do the talking. VIEW OUTDOOR 1 VIEW OUTDOOR 2 VIEW OUTDOOR 3
 Dentsu Italy today reveals a new OOH campaign ‘dentsu & Friends’ running across Italy in support to the LGBTQIA+ values, even after the Pride month of June. Partnering with AGEDO, an Italian association of parents, families and friends of lesbian, gay, bisexual, transgender, and + people, founded to help families cope with their children coming out, the campaign was inspired by a research study conducted into the Brandwatch web monitoring platform and focused to the online conversations volume around the topic of "Pride" in Italy. VIEW THE CONCEPT
 One man’s journey into the whole wide World Wide Web VIEW THE SPOT
 Cocktail lovers can discover how to make the best cocktail in theworld at home, with ARMIN's 10-year Armagnac. A playfulcampaign flips traditional mixology on its head. Want to know the secret? ARMIN reveals the recipe, step by step, in this exclusive ad. All you need to start is a bottle of ARMIN 10-Year Armagnac—just follow each step precisely. VIEW THE SPOT
 Great Wine. Bad Spirits. 19 Crimes is launching its new Halloween edition wines with a pop-up experience that’s literally haunted. The Possessed Wine Bar—a chilling two-day event on October 25 and 26—will offer guests a truly frightening experience, as the bar features actual possessed items. VIEW THE SPOT
 Nobody cares that you used AI—they only care about the results. So stop talking about it and start delivering with it VIEW THE SPOT
 One of Swiggy Instamart’s most high-demand categories is cooking staples.It's a key entry point for first-time users exploring the app.The challenge was to raise awareness about it to attract new customers, while also showcasing the range of products available. And ofcourse, our ten minute delivery promise that helps you get these needs in critical moments. VIEW THE 3 SPOTS
 Chicken Licken and Joe Public are back with an exciting new twist on the iconic Super Slyders through their latest campaign, showcasing how beloved Super Snyder cravers can enjoy the ultimate satisfaction of the Super Slider Mix 4. The Super Slider Mix 4 offers a gratifying variety with two Original Super Slyders, one Chilli Super Slyder, and one Cheese Super Slyder. This combination offers the perfect balance of flavours and textures, delivering a surprisingly filling meal in four ‘little’ sliders. VIEW THE 3 SPOTS
 The "Get a Read on Today" campaign centred on a powerful creative idea: positioning News Corp’s NCA Metro Mastheads as the essential tool for navigating the complexities of modern life. The core insight, that Australians felt overwhelmed and anxious about the future, led to the development of the platform line "Get a Read on Today." VIEW THE SPOT
 With more content at our fingertips than ever before, viewers often spend more time trying to find TV shows and movies than they do watching them. To emphasise the issue we developed “TV purgatory" a metaphor for the frustrating limbo we all find ourselves in when it comes to navigating the huge amount of content available in streaming apps and channels. VIEW THE 3 SPOTS
 Need to make a quick getaway? The all new Toyota Camry is here. VIEW THE SPOT
 Nerd Bangkok and Mum Films create a one-shot Halloween promo film for the iT Shop. VIEW THE SPOT
 Inspired by the emotional moments parents and children experience during the back-to-school season, Kleenex’s latest creative spot The Big Day beautifully captures the heartwarming journey of a mom and son on his first day of school. The spot opens on a mother preparing her son for the big day – first day of school! As he packs his bag, he includes a pack of Kleenex. The ad follows with their ride to school, ending at the school drop-off where the mom tears up and her son runs back to comfort her with the Kleenex he packed earlier. In the background, a poignant cover of Bob Marley and The Wailers’ “Three Little Birds” plays adding additional emotional wallop. VIEW THE SPOT
 Restaurant chain Osmow’s Shawarma is turning up the flavour and the fun with its latest campaign, “Hooked on Sauce,” featuring its wildly popular Garlic Sauce—a creamy, rich sauce so good, it’ll have you hooked. Blending tradition with modern flavour, Osmow’s Garlic Sauce has earned a cult-like following and become the most popular item on the menu. It’s not just a condiment—it’s a culinary marvel. VIEW THE SPOT
 La Vie is back, and this time, it’s bigger and bolder than ever. Get ready for an unprecedented launch as La Vie™ teams up with creative powerhouse Buzzman for its first-ever cinematic debut, hitting screens from October 9 both in French and UK movie theaters and online. VIEW THE SPOT
 Guinness is inviting more people to experience the joy and communion of a perfect pint at home with its new campaign, “Dancing Can,” a modern nod to the beloved 1994 “Dancing Man” ad. This latest campaign highlights how the Guinness Nitrosurge device puts the power of a perfect pour directly into consumers' hands. Launched in Great Britain last year, VIEW THE SPOT
 Remember the thrill of playing NFL Blitz? The stiff arms, the Hail Mary’s and who can forget about the high impact hits on your opponent and over-the-top commentary? Visible just launched a new campaign, “Score After Score After Score,” VIEW THE SPOT
 In Costa Rica, when someone shows up uninvited, they say they ‘arrive by parachute.’ To invite people to try Pepsi, we created a campaign featuring people parachuting into iconic places across Costa Rica, each time with a different type of meal. VIEW THE 3 ADS
 The best anti-stress method isn't a break, a conversation, or a stress ball. For the month of October, an internationally recognized month for breast cancer awareness, Women on Top (an NGO focused on the economic and professional empowerment of women) reminds us not to overlook our health, emphasizing that the best method to cope with stress is prevention: around 40% of breast cancers are detected through it.What if we made that percentage even higher? VIEW THE AD
 We’ve all been there. You order sushi at home, dive into the deliciousness, and by the end, your plate and napkin look like a crime scene—splattered with soy sauce and teriyaki. That’s where this idea comes from. For Halloween, we embraced this spooky, crime-scene vibe to show that every bite of Sushi Nikkei leaves behind undeniable evidence: they’re criminally good! We turned that messy aftermath into our creative resource, using the imagery of a crime scene to highlight just how irresistible these sushi rolls are. VIEW THE 3 ADS
 We achieved a massive 36% uplift in sales. However this huge result started with a very small figure. $1 to be exact. You see, $1 doesn’t get you very far these days. Especially in the context of a major cost of living crisis, where consumers were doing their best to axe subscription services, not acquire new ones. VIEW THE 6 ADS
 Grinders Coffee delivers deliciously rich, single origin coffee beans as premium quality as any cafe. Halloween gave us the perfect occasion to bring to life just how scary good every cup of Grinders can be. VIEW THE AD
 The Canadian Down Syndrome Society (CDSS), in collaboration with Daughter Creative and Down syndrome organizations across Canada, is launching a new awareness initiative for Canadian Down Syndrome Week (October 20-26, 2024). Titled "The Friendship," the campaign sheds light on the often-overlooked issue of loneliness and social isolation faced by many adults with Down syndrome VIEW OUTDOOR
 Chupa Chups needed to raise awareness of a new product, Incredible Chew: a distinctive chewable lolly (not the iconic lollipop Chupa Chups are most recognised for). To achieve this, we leveraged a key character from the product's packaging—the "chew monster"—and turned it into an interactive OOH experience. VIEW OUTDOOR
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