 This week's guest judge is Gabriel Schmitt, global chief creative officer of Grey, based out of New York. Winner: Meat and Livestock Australia ' The Comments Section'. Ah, the irony of commenting on a film about online commentary. I love this one. Giving faces and a place to social media banter is a fun way to dramatize a cultural observation.
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 East Midlands Railway (EMR) has launched an epic new campaign by McCann Birmingham featuring brand character, Miles. The action-packed multi-channel campaign aims to drive leisure and business travel and promote advance booking for the rail operator. VIEW THE SPOT
 Publicis Thailand and Mum Films have launched a new online film for Toyota Social Innovation (TSI), a CSR initiative by Toyota Thailand aimed at improving social businesses through the principles of the Toyota Production System. Despite helping numerous social businesses across Thailand for over 10 years, TSI has struggled with brand recognition. This film highlights real-life examples of their impact, aiming to connect with the audience and ensure the name Toyota Social Innovation stays memorable. VIEW THE SPOT
 our main focus is to showcase the epic experiences of Anantara Qasr El Sarab from the point of view of our guests, creating a simple and straightforward headline “Experience of a Lifetime” all while showcasing how they are immersing themselves in activities and indulgences that can’t be mimicked in any other resort. Our visual structure will also focus on seeing things from a Point of View perspective, putting viewers in the heart of the activity. VIEW THE 6 ADS
 In Vietnam, millions of children face malnutrition, with nearly 40% in some regions suffering from severe deficiencies. Together with UNICEF and Minh Long, we developed The Malnutrition Plates.A curated series of ceramic plates highlights the urgent issue of malnutrition in Vietnam, visually representing stark data about nutrient deficiencies affecting millions of children. VIEW 3 OUTDOORS
 In Sweden, where households account for the largest share of food waste, the issue becomes even more apparent during the holidays. The Swedish beer brand Eriksberg sheds light on the problem of holiday beer waste by transforming leftover Christmas beer into Easter beer VIEW 2 OUTDOORS
 The fear of a lack of snow has made many Danes hesitant to book costly ski holidays to Austria.To counter this, Hojmark Rejser a Danish travel agency specializing in ski holidays to Austria, is launching 'Snowfall Savings'a DOOH campaign that turns real-time snowfall in Austria into savings in Denmark.Digital billboards across Denmark are synced with a weather app, ensuring that whenever real-time snowfall is detected in Austria, offers for ski holidays instantly appear on the billboards. VIEW OUTDOOR
 With clean, pristine water seemingly plentiful across the state, it was easy for Tasmanians to treat it like an infinite resource. So when TasWater introduced the idea of conserving water, it needed to inspire action without creating any worry. PLAY THE SPOT
 When it comes to university admission policies, institutions around the world reduce young people to a grade or single number. In Australia, that number is the Australian Tertiary Admission Rank (ATAR). But with creative subjects marked down, the ATAR is not a fair or accurate measure of creativity. VIEW THE SPOT
 In Sweden, where households account for the largest share of food waste, the issue becomes even more apparent during the holidays. The Swedish beer brand Eriksberg sheds light on the problem of holiday beer waste by transforming leftover Christmas beer into Easter beer – with double labels. VIEW THE SPOT
 Put Finolex wires in your home is the message in a new spot from Enormous Brands, India VIEW THE SPOT
 Vitality has launched a new campaign for its life insurance business, with its creative agency of record VCCP, bringing to life data that shows how you can live for up to five years longer when you have Vitality insurance. Building on the success of its ‘Move Forward with Vitality’ platform, the new campaign, Life’s Pretty Good’ sets Vitality apart from competitors and underscores its progressive vision for the industry. The campaign aims to redefine what life insurance can do for people, offering not just protection but a pathway to a longer, healthier, and more fulfilling life. At the heart of the campaign is a 30” film featuring Stanley, the charismatic dachshund who has been the face of Vitality’s advertising campaigns for the past 10 years. Stanley takes viewers on a feel-good journey, directed by Jim Gilchrist. VIEW THE SPOT
 The tongue-in-cheek campaign was created by Amsterdam-based agency ACE to promote Young Capital’s limited-edition energy beverage, BOOOMER - a real product (albeit featuring more conventional ingredients), as part of the job agency’s vision to go beyond traditional brand awareness campaigns. VIEW THE SPOT
 The modern man knows that the courage to put his best foot forward is rooted in his personal care routine. But they have a blind spot: little do men know that only 1% of odour-causing sweat comes from their underarms, which means without whole body deodorant in their routine, almost everywhere is exposed and vulnerable to smell. By the time they realise something is smelling off, they could be anywhere. VIEW THE SPOT
 Next stop: your dream destination. Lufthansa’s new global 360° campaign from lead agency Serviceplan invites you to finally take that trip you've always wanted to make this year. The campaign film puts you right in the middle of the travel experience as soon as you tap on the Lufthansa app. With the launch of the ‘Yes’ communication platform in January 2024, Lufthansa is putting the personal experiences of their guests at the heart of its brand message. VIEW THE SPOT
 ASICS, a global leader in athletic footwear and performance apparel, has launched a new campaign that challenges the toxic, win-at-all-costs conventions of sports marketing to offer a refreshingly zen approach. Set in Tokyo and rooted in the brand’s Japanese heritage, ‘Move your body, move your mind’ celebrates the serenity and simplicity of movement, reminding people that “You don’t need headphones to cancel the noise or a filter to see the world in a better light.” VIEW THE SPOT
 It looks like the rock band is starting in class. New spot from Dentsu, Japan for Morinaga, Ramune VIEW THE SPOT
 Cologuard is back with a new campaign that aims to elevate the brand’s place in culture and amplify the conversation around screening for colon cancer. People put off their colon cancer screenings for all kinds of reasons, from anxiety around talking with their healthcare provider to the hassle and drama around the actual screening. With Cologuard, they can skip the drama. Entitled, 'Skip the Drama,' two new spots just went live during the NFL playoffs on January 11th . VIEW THE SPOT
 For many families, the moment they realise a loved one needs senior care can feel like stepping into the unknown - It’s a time when hope can feel distant, and decisions feel overwhelming. But what if in-home care became the beginning of A Better What’s Next? Home Instead, a global leader of in-home care for aging adults, is launching its newest campaign, 'A Better What’s Next,' developed in partnership with FCB Chicago. VIEW THE 2 SPOTS
 Pierce’s Pledge, a nonprofit organization whose mission is to keep children safe during stressful and volatile custody disputes, and Silverside AI, a Pereira O'Dell + Serviceplan company, have partnered to release “Lawyer That Cares”: a PSA and call to action for family law attorneys and their clients, entirely animated by generative AI. Pierce’s Pledge believes that by storing guns and weapons outside of the home during divorce and custody proceedings, attorneys can help keep families safe. The organization works with lawyers, mediators, custody partners, and judges to advocate for children without a voice. Pierce's Pledge built the first and only national gun storage map, used by federal agencies and citizens. VIEW THE SPOT
 Choice Hotels International, Inc., one of the world’s largest hotel companies, has unveiled its new global marketing campaign, inviting travellers to “Check Into More” across its 22 diverse hotel brands. Developed around the insight that 95% of U.S. travellers want to spend part of their trips on new and unique experiences, this campaign showcases how Choice Hotels provides the best value for your money, allowing guests to maximize their memories away from home. VIEW THE 2 SPOTS
 Ford shares details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year. Developed by Wieden+Kennedy London. VIEW THE 3 SPOTS
 KFC Thailand has taken a bold step beyond its famous fried chicken, announcing through this new Wolf BKK spot, its commitment to rice, a staple of Thai cuisine. The brand has introduced its latest menu item for the New Year: “Khao Man Kai.” This dish, often referred to as “Thai- style fast food” due to its quick preparation, features aromatic, fatty rice paired with chicken – a menu that’s convenient, delicious, and deeply loved across the country. Its popularity is undeniable, with a dedicated Facebook community called “Chicken Rice Lovers” with over 400,000 members. The group shares everything from recipes to recommendations for the best local chicken rice spots, driven by their shared passion and love for ‘Khao Man Kai.’ Recognizing this passion, KFC Thailand has debuted its own take on the beloved dish. Their version of Chicken Rice combines aromatic rice with crispy fried chicken and a secret recipe soybean sauce, all presented in the unique style of their iconic Uncle KFC character. VIEW THE SPOT
 For too long, Canada’s traditional financial system has been forcing Canadians to dream smaller - an unsettling reality brought to life in Questrade’s eye-opening new TV spot and brand platform. The new creative platform, 'Get Yours,' was designed to inspire Canadians to move to a financial system that works for them, not against them, and gives them the ability to achieve their financial goals - to get the retirement, the home, and the future they deserve. VIEW THE SPOT
 Tom Emmerson directs adidas’ latest campaign for the new Predator Victory. Created by The Midnight Club and directed by Tom Emmerson through Business Club, this high-octane lm for adidas takes viewers on the madcap race to become the world’s top goal scorer; from Parisian estates and stuffy offices to scrappy Sunday league and the heights of international football. Featuring a plethora of high profile cameos from football’s biggest stars and Tom’s signature style, the film asks, “is it all in the boot?”. VIEW THE SPOT
 Australia loves a 'classic'. Turning down the volume to find a car park? Classic. Getting a '2025 Premiers' tattoo in March? Classic. Watching someone from Sydney try a hook turn? Classic. A delicious Drummie on a hot summer's day? Also, Classic. Since 1963, Drumstick has been a classic part of Australiana, still to this day holding the title as our 'no.1 cone'. And to embrace the fact, Drumstick has kicked off 2025 with a new brand platform. Classic. VIEW THE SPOTVIEW 6 OUTDOORS
 From British agency,Bullet Salad comes a new spot for Sonder VIEW THE SPOT
 Publicis Dublin and Iarnród Éireann unveil a new campaign paying tribute to the 190-year legacy of Ireland's railway tracks. Through a one-shot cinematic journey, the film adopts a timeline motif, piecing together the story of the tracks, from their origins in 1834 to present day. VIEW THE SPOT
 Amid the hype surrounding the release of the second season of the universally renowned series "Squid Game," we took advantage by transforming our logo into the iconic asset from the game, Ddakji. This reference fit perfectly with our brand and consumption occasion, creating a powerful invitation for viewers to enjoy the series while savoring our pizzas. VIEW THE AD
 Ridiculous? Of course. It's Eskort Summer is all about wrestling giant viennas in the pool (wait, what?) and Paul Ramaema teamed up with Metropolitan Republic and Themba Robin to bring some silliness to the season.Because why snack quietly when you can make it ridiculous? Yeah, we thought so. VIEW THE AD
 Every January, countless brands take advantage of the New Year pressure to try and convince you to purchase their product and change yourself. RXBAR is all about straight forward all-natural ingredients and No B.S artificial ones. So when January came around, RXBAR intervened to block that B.S with a real life ad blocker you could txt. VIEW OUTDOOR
 CarBravo and its agency, MRM Detroit, are back at it again with a creative commerce play that puts some personality and fun back in the car shopping experience. During the upcoming 2025 auto show in Detroit, CarBravo will blanket Downtown Detroit – and specifically outside Huntington Place Convention Centre – with 1,000-plus toy-sized pop-up shops. This guerilla-style campaign uses tiny cars to promote big savings by redirecting some attention from inside the traditional showroom to highlighting affordable – but still awesome – used vehicles from CarBravo. VIEW THE CONCEPT
 Tons of life-saving medications are discarded annually, polluting and harming the environment in the process every year. new campaign by the HAVERIM LE’REFUAH (Friends for Health) a nonprofit organization, aimed for providing free medicine for those in need, generates awareness and urges the public to (keep) donate unused medications instead of throwing to the trash/drain. This action creates a win-win result: it protects the environment by preventing harm and saves lives. VIEW THE SPOT
 Heaps Normal brings to life the Heaps Normal brand ethos of celebrating weirdness and people living their own normals. Directed by Tim Bullock via Scoundrel X Groundglass. VIEW THE SPOT
 Summer is the best time of year for going out, which unfortunately makes it the worst time of year for accidents caused by those driving under the influence of drugs and alcohol. So we came up with the only sensible solution for the silly season, DiDi Tow, launched with probably the first intoxicated “driving” film with a happy outcome. VIEW THE SPOT
 An upscale, elegantly styled hair salon.The brand ambassador, Hanady, sits confidently in the spotlight, embodying grace and sophistication. Nearby, two women, known for their judgmental and critical nature, observe the scene, whispering and scrutinizing everything around them. VIEW THE SPOT
 Summer is the best time of year for going out, which unfortunately makes it the worst time of year for accidents caused by those driving under the influence of drugs and alcohol. So we came up with the only sensible solution for the silly season, DiDi Tow, launched with probably the first intoxicated "driving" film with a happy outcome. Agency: Sunday Gravy VIEW THE 7 ADS
 In a world where life has become a whirlwind of tasks and distractions, Cadbury Bournville is inviting people to rediscover the beauty of savouring the moment. With its latest campaign, created by Ogilvy India, “Don’t Rush It”, Mondelez India brings to life a powerful message of embracing and relishing the present, encouraging consumers to pause and truly experience the delectable notes of the rich Bournville and rediscover the beauty of savouring life’s finer details. VIEW THE SPOT
 Nothing beats a group of mates hitting the open road for a Macca's Run (aka Aussie slang for 'Wanna get McDonald's?) during Summer. So we celebrated with an ad that showed just that. Except... it's no ordinary group of friends, with the OG Macca's characters taking on Australia for an epic Macca's run. Mirroring everything from real Aussie behaviour with group chat threads, road trip vibes and more. VIEW THE SPOT
 Last month, Cadbury 5 Star and Ogilvy Mumbai partnered with Netflix’s Squid Game 2 to launch a unique contest open to everyone in India. The symbols Circles, Triangles and Squares play a significant role in the popular Korean show and feature everywhere, from the games to the masks of the guards who run the games. In keeping with that theme, the chocolate brand announced a jackpot on finding the Cadbury 5 Star packs having a Circle, a Triangle and a Square symbol from Squid Game,, VIEW THE SPOT
 Designers, illustrators, and artists came together to create 25 unique logos, each reflecting the many personalities of passenger rail service SNCF Voyageurs’ travelers—from dreamers to data enthusiasts, nostalgics, and more. VIEW THE SPOT
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