 This week's guest judge is Kirsten Rutherford, Executive Creative Director, TBWA Chiat Day, Los Angeles. The TV category was definitely a bit weirder than I expected on a Monday evening. Sugar hating cupids, a Wipeout-esque floating inflatable star, parents in birthday suits...of all the oddities, I really appreciated the doubly weird chase film from Twix.
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 In the home improvement world, quality isn’t optional - it’s essential. Whether it’s building a house, installing countertops, or staining the front porch, RONA understands that cutting corners simply isn’t an option. Enter Half-Ass, a fictional character at the heart of RONA’s latest campaign, which introduces their bold new brand platform: 'Make it right. Make it RONA.' VIEW THE SPOT
 Boldly has introduced the film ‘TIM’, their latest in partnership with Arc’teryx Presents. The team feel honoured to have been involved in bringing this project to reality. Sometimes it takes a village and sometimes it takes an incredible ski community. The tea at Boldly wishes to extend a huge thank you to everyone who made the film possible; most of all, Tim Sackbauer, who continues to inspire everyone. VIEW THE SPOT
 WWE, part of TKO Group Holdings, and Supercell’s popular mobile game Clash of Clans, which has amassed more than two billion lifetime downloads, today announced a new partnership that will see a roster of WWE Superstars headline an electrifying in and out-of-game event throughout the month of April. Under the new partnership, Undisputed WWE Champion Cody Rhodes, Rhea Ripley, The Undertaker, Bianca Belair and other WWE Superstars will be reimagined as iconic characters inside the world of Clash of Clans, culminating in an enhanced match sponsorship at WrestleMania 41 at Allegiant Stadium in Las Vegas. VIEW THE 2 SPOTS
 Heineken Silver, the beer renowned for its ultra-refreshing smoothness, today unveils The Heineken Smootheriser, a “skin-smoothing” beauty cream. Blurring the boundaries between beer and beauty, the cream draws inspiration from Heineken Silver’s crisp, easy-drinking formula, taking it beyond just beer. At a time when consumers are engaging with brands in more unexpected ways, VIEW THE SPOT
 Le GED and Cossette renew their collaboration known for colourful, aesthetically and technically unique ideas with their latest spot for POM’s tortillas. The spot introduces DJ Touski (the french language human embodiment of literally "Every Leftover In The Fridge", a protagonist that crafts a set to be remembered for with everything right out of the kitchen at his disposal. VIEW THE SPOT
 Flour is our universe At Bimbo, flour is not just an ingredient—it is the origin of everything we create.To celebrate World Flour Day, we transformed its essence into a visual tribute. Stars, planets, and stardust come to life in different forms of flour, symbolizing the vast universe of products we have crafted for 78 years. VIEW THE 3 ADS
 Lamphun Warriors F.C and Northern Thailand Breath Council: The Air Pollution Jersey Lamphun province, one of the hardest-hit areas in Northern Thailand, suffers from severe PM2.5 pollution every year. The Air Pollution Jersey was created to reflect the air pollution issues affecting footballers who spend most of their time on the field. Since they are required to practice and compete outdoors, they are exposed to significantly higher levels of PM2.5 pollution than the general population. VIEW OUTDOOR
 The iconic colour known as Tiffany Blue® has been an integral part of Tiffany & Co.’s legacy for nearly two centuries. Since 1998, Tiffany Blue® has been registered as a colour trademark by Tiffany and, in 2001, was standardised as a custom colour created by Pantone® exclusively for Tiffany and not publicly available. The Pantone Color is called “1837 Blue,” a nod to the House’s founding year. This signature hue takes on a new purpose to raise awareness of The Tiffany & Co. Foundation’s Ocean conservancy efforts with the 1837 Tiffany Blue Conservation campaign. VIEW OUTDOOR
 With Mothering Sunday around the corner, Tesco Mobile is delivering a helpful reminder for people to call their mum as part of a national OOH campaign from BBH London. The campaign makes Motherʼs Day more inclusive by representing the nuances in language used by different communities across the country. VIEW 2 OUTDOORS
 The NHL and AstraZeneca unveil a new activation, created by Grey Health NY. Grey Health NY and AstraZeneca have kicked off ‘The Body Check Cup,’ a challenge to encourage NHL fans and their loved ones to talk to their doctors about cancer screenings. By blending gamification with cancer awareness, AstraZeneca and Grey Health NY are inviting fans to take the pledge to talk to their doctor about getting screened for cancer VIEW THE CONCEPT
 Nissin Foods do Brasil has found a creative and entertaining way to amplify the conversation between the Nissin Yakissoba U.F.O. product and the gamer public, with whom the brand already has a strong affinity. In a creative partnership with Dentsu Creative, Nissin has developed an unconventional solution: U.F.O.AM, a foam that can be fitted to headphones to help gamers with the “dented” head effect during gameplays, VIEW THE CONCEPT
 Jameel Motorsport, part of Abdul Latif Jameel, has partnered with Serviceplan Arabia to launch a bold new initiative merging gaming with environmental awareness: The Treeless Map*. This custom-built Fortnite map removes one of the game’s core resources – trees – to highlight the devastating impact of deforestation and natural resource depletion. VIEW THE CONCEPT
 Ogilvy Brazil has launched its first campaign for Cerveza Sol, creatively sponsoring the 'King Star' itself and featuring consumers as the stars of the show. Cerveza Sol is a premium beer brewed using solar energy and is part of the HEINEKEN Group portfolio. The brand has taken an innovative step by sponsoring the sun symbol on Climatempo, Latin America's largest weather portal. When users visit the site, which enjoys millions of visits monthly, they will notice a unique change: the traditional sun symbol in weather forecasts is replaced by the Sol logo whenever the temperature rises. In addition, Sol is leading the way as the first HEINEKEN brand to focus on a new campaign centred around User Generated Content (UGC) on social media. The execution strategy for 'Spon-Sun-Ship' concentrates solely on UGC and aims to thank individuals who posts pictures of the sun on their social media using the hashtag . VIEW THE CONCEPT
 VIOME, the pioneering health-tech company recently tapped Dolsten & Co. as AI Agency of Record, tasking the AI studio with the creation of all AI creative output, assets and campaign work. VIEW THE SPOT
 Earlier this year, India discovered a new flower species - the Indianis Dentris. These films spark curiosity, wonder and a jaw-dropping revelation about its origin. VIEW THE 2 SPOTS VIEW OUTDOOR
 O2 and its global creative agency of record VCCP has unveiled a new brand platform and positioning, centred around connecting customers with life’s most exciting moments and reinforcing the brand as ‘Essential For Living’. The new brand platform revisits the brand’s founding message from 2002, positioning it as an enabler of life’s greatest moments. It emphasises the excitement and rewards that O2 offers, with a renewed focus on emotional, real-world connections and putting customers back at the heart of unforgettable experiences. ‘Essential For Living’ launches alongside an integrated campaign created by VCCP, O2’s creative agency of record since its foundation. VIEW THE SPOT
 Karen Martin, the newly appointed President of the IPA and CEO of BBH, has unveiled a bold vision to revitalise advertising, reaffirming the vital role creativity plays in business success. While her agenda is set to impact the UK industry, she calls for a renewed focus on creativity, diversity, and talent development in this ‘The Woman Who Walked Soho’ film, created by Created by BBH London and Creators Inc. VIEW THE SPOT
 Can a product innovation change the rules of attraction? Lynx and LOLA MullenLowe just proved it can with Lynx with Catnip - the first - ever body fragrance infused with catnip, designed to charm both humans and their cats. A study conducted by Censuswide revealed that 60% of cat owners wouldn’t date someone their cat dislikes. In other words, if her cat doesn’t like you, you’re done. That’s why Lynx had to step up. For the first time ever, a body scent infused with catnip (Source: IFRA) has been developed in collaboration with Lynx’s expert perfumers. VIEW THE SPOT
 The strength, skill and precision that MLB’s top players display on the field is often described as herculean and superhuman. This season, MLB harnesses those superpowers into a new brand campaign that animates the best in the game into anime characters, depicting what drives them through the popular genre. The new campaign tagged 'Heroes of the Game' launched today across MLB media platforms including MLB.com, MLB Network, MLB.TV, and MLB handles, out-of-home digital placements and paid media. 'Heroes of the Game' is the 2025 extension of MLB’s 'Baseball is Something Else' brand VIEW THE SPOT
 Would you take someone to McDonald’s on a first date? Be honest. The internet has spoken, and the answer is a resounding no. First dates are all about making an impression, overthinking the outfit, rehearsing the perfect conversation starters, pretending you don’t actually love dipping fries into ice cream. But what happens when the nerves fade, when the pressure’s off, when love becomes real? That’s when McDonald’s steps in. Teaming up with FP7McCann Dubai, the new campaign flips the script on modern relationships while embracing a simple truth: McDonald’s may not be ideal for your first date, but it is for every other date; the second, the tenth, the hundredth, the ‘I can’t believe we’ve been together this long’ date. Through a heartfelt film and a series of striking print visuals, the campaign captures the raw, unfiltered beauty of relationships, the phases, the milestones, the quiet in-betweens. VIEW THE SPOT VIEW THE PRINT ADS
 TBWA Lisbon has created to Ronald McDonald House Charities a unique family of lamps that only light up when they are together, symbolising the importance of family presence in a child's recovery. When children undergo medical treatment, having their family nearby can make a significant difference. This is why Ronald McDonald House Charities Portugal has provided a home away from home for over 9,000 families who live far from hospitals. VIEW THE SPOT
 KFC France has ingeniously twisted the most viral social video of the year: 'Montoya Por Favor' in a stunt to promote a collaboration with Burger King - the launch of the 'BFF Burger', a unique, co-branded burger. This viral social media stunt took place as part of the collaboration between KFC France and Burger King with the launch of the 'BFF Burger' VIEW THE SPOT
 Let’s get one thing straight. This isn’t another rebrand, a trendy new font, or a mission statement no one believes. What you’re looking at is a full-blown transformation of the soul, the body, and, yes, even the wardrobe. A new positioning, backed by a whole new visual identity. Because let’s face it: brands are in pain. Some have minor aches; some are in critical condition and some on social CPR. VIEW THE SPOTVIEW THE 4 ADS
 PETA, creative agency Samy Alliance, and production company Flamboyant Paradise have created a stinkin’ cute, animated video featuring an army of “singing poos” proclaiming that being vegan is “good sh*t” – because research shows that eating whole and healthy vegan foods is a gift for your gut, curbs constipation, and keeps toilet time regular. Animal-derived foods, on the other hand, lack the fibre bodies need for optimal digestion and cause a variety of health woes, including obesity and high cholesterol. VIEW THE SPOT
 Launch of the pizza with 4 flavors, where different tastes and opinions are not a problem. VIEW THE 2 ADS
 Kraft Dinner is the most craveable Canadian pantry staple. But the box has a fundamental flaw - it's impossible to open. The pull tab doesn't work, the top always breaks and people always end up tearing the box to shreds. So to show how craveable KD really is, we put a fundamental flaw of our product on display. VIEW 3 OUTDOORS
 On average, brands spend $72 billion on media annually, but 41% of that is wasted due to poor oversight from media agencies. With the rise of programmatic ad buys, media agencies have shifted away from the true craft of media – one that values quality, depth, and genuine human connection, instead, prioritising impressions and automated tools. Setting out to challenge the status quo, Epitaph Group created Garbage Media, a thought-provoking stunt designed to create conversation and drive real change within the media industry. VIEW 3 OUTDOORS
 Maranhão Government Campaign for Purple August - month to combat violence against women. VIEW 3 OUTDOORS
 Tourism Tasmania is inviting Australians to not just embrace winter but unlock a new version of themselves and 'become a winter person' in the fifth iteration of its 'Off Season' campaign creatively executed with BMF Australia.The campaign uses portraits of local ‘winter people’ and new retail-focused executions showcasing ready-to-book experiences. Highlighting Tasmania’s distinct approach to winter, the campaign builds on the idea that the Off Season is more than just a holiday - it’s an opportunity to spend winter wide-eyed, not half asleep. VIEW 6 OUTDOORS
 In South African townships, high data costs make internet access a luxury, cutting communities off from opportunities to learn and grow. TikTok, a platform built on discovery, found an innovative way to bridge this gap – by transforming neglected township walls into WiFi-enabled murals that provided free connectivity. VIEW 3 OUTDOORS
 In Egyptian colloquial language, a person who does not care about work is said to be joking, while a person who is serious about their work is said not to be joking. The idea of the campaign is simply that Taj Company, throughout the five years since its establishment in the real estate market in Egypt, has not been joking, which is why they completed nine projects in five years. VIEW THE 3 SPOTS
 We are extremely proud to have produced this thought provoking campaign for Hato Hone St John alongside Chemistry. The immensely talented Patrick Fileti came through with a unique in-camera lighting approach that blew it out of the water. VIEW THE SPOT
 The campaign highlights the benefits of booking through Flight Centre's travel-obsessed Travel Experts. If You Want to Travel Better, VIEW THE 2 SPOTS
 McDonald's are proud partners of the two largest football (footy) codes in Australia. So to mark the beginning of the 2025 season, Macca's captured the iconic footballs in delicious detail just like any of the other iconic menu items. VIEW THE 2 SPOTS
 B&Q and Leo Burnett are unveiling ‘Prices Nailed’, a new integrated campaign that aims to spotlight the brand’s dedication to offering consistently low prices across a broad range of DIY essentials. Aimed at DIY enthusiasts looking to upgrade their homes this Spring, 'Prices Nailed’ showcases how holding prices gives more certainty and helps customers take on DIY projects both big and small. Spanning multiple platforms including TV, VOD, Social, OOH, Print, Digital and In-store, the campaign will run throughout the Spring and Summer. At the heart of the campaign are two 40-second films directed by Scott Lyon. The creative approach blends high-impact macro shots of sanding, painting, and planting—elevating everyday DIY tasks to an immersive, cinematic experience. VIEW THE SPOT
 Behind the screen there's a spot for Avonmore Fresh Milk VIEW THE SPOT
 The campaign announces the official launch of the digital television platform, featuring more than 90 channels and incorporating L1 Max, allowing fans to follow the Peruvian national football championship at no extra cost VIEW THE SPOT
 Usually when a woman goes to a beauty salon and spa, she is attended by a person who is a specialist in whatever the client may need. Relaxa thinks differently and found in this graphic resource a way to express it. No less than 3 professionals are attentive to the demands of our clients. Because we have more staff trained in different areas of beauty and health cosmetics and therapy than the competition. And in addition to providing more jobs, we believe that our clients need what they deserve. To work hard for them. VIEW THE AD
 Learning English is already so easy that you don't have to fool anyone. The methods used by Everyday English Academy are so fast and effective that you not only learn to speak English in weeks, but also to understand it, so that people can expand their future to other places without having to live a tragedy. VIEW THE AD
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