Following its launch last week as reported by CB, CommBank has released the cinematic TVC for its new ‘Doubt Never Did’ campaign via M+C Saatchi Australia, designed to empower Australians to overcome self-doubt and take action towards their personal and business goals. Informed by deep cultural insights and macro trends, the campaign acknowledges that while every Australian has dreams, doubt can be what holds them back.

VIEW THE SPOT

“eToro is Everywhere” is a global campaign created entirely using AI—specifically, Veo3—by eToro’s in-house creative team, with production by Secret Level. Launched across European TV and YouTube in 15 languages, it stands as one of the first large-scale brand campaigns fully produced with Veo3.

VIEW THE SPOT

Music has the power to influence, reflect, and enhance our emotions and moods. Whether it's the upbeat playlist that gets you pumped up for a workout, the soothing melody that calms your mind after a long day, or the nostalgic tune that brings back memories of good times.Spotify mixes are personalised playlists that were built with you in mind. They start with the songs you love and update with the songs we think you’ll love. Set in the vibrant city of Lagos, this film for Spotify Nigeria shows how you can find mixes that match your mood.


VIEW THE SPOT

Wynns, Brutally Elegant.
Wynns is a truly elegant wine from rugged beginnings.
Born where nature bares its teeth. Where the arctic wind howls from the Southern Ocean, tempering the skin of the land. Nestled in the Coonawarra, vines grow in ancient Terra Rossa soil, upon a bed of limestone, millions of years in the making. But from this alchemy of harsh elements, comers a truly refined wine.

VIEW THE SPOT

The Reactor has taken out the win on Gruen’s Episode 8 of 'The Pitch', tackling the brief: Convince Australians to privatise our beaches.
Produced with Guilty Pictures, Director Tracey Hayes and Producer Tori Schaw, the cheeky campaign leaned into a hard truth - our beaches might not be as “free” as we think.

VIEW THE SPOT

We didn’t just capture the flavour — we captured the ride.Vaquero Bandido is more than traditional carne seca. It’s bold fuel for bold journeys. In this campaign, rich textures of dried beef transform into rugged trails, canyon winds, and heat-kissed dust. It’s a visual tribute to the spirit of movement, tradition, and unapologetic flavour.p.

VIEW THE 3 ADS

For its latest Out of Home (OOH) campaign, The AA has partnered with the action-packed new cinematic event, Jurassic World Rebirth, timed to coincide with the release of the Universal Pictures and Amblin Entertainment film in UK cinemas on 2nd July.

VIEW OUTDOOR

For more than 100 years, Kraft products have been proudly made by Canadians, for Canadians. With a presence so ingrained in daily life, there’s a good chance you’ll find them in fridges and pantries across Canada. To celebrate this heritage, Kraft is launching a new campaign from Rethink that reminds Canadians that Kraft Heinz is part of our everyday lives by showing real Canadian kitchens.

VIEW OUTDOOR

In the world of boxing, Chris Eubank Jr. VS. Conor Benn was arguably the most hyped match up of the year so far - and what better way to celebrate it than with the perfectly chaotic spot from Big Time Creative, ProdCo, The Quarry, and Glassworks - ‘Fatal Fury: The Fury Continues’ Directed by Mackenzie Sheppard,

VIEW THE SPOT

Bank of Ireland has unveiled a major new integrated marketing campaign. This latest work marks another significant step in its brand transformation and commercial marketing strategy, focussed on growing their customer base and strengthening brand relevance in a fiercely competitive market. Developed in collaboration with The Bank Collective by WPP,

VIEW THE SPOT

Casper Canada is pulling back the covers on what perfect sleep really looks like with the launch of its bold new brand campaign:

VIEW THE SPOT

‘The Simpsons’ has officially moved from Channel 4 to E4, and to mark the switch, broadcaster Channel 4’s in-house agency 4creative has released a bold reimagining of the show’s iconic title sequence - one packed to the brim with E4 branding.

VIEW THE SPOT

The Loss Foundation, the UK’s only charity dedicated to supporting people bereaved by cancer, has commissioned a new film to promote its in-person and virtual support groups. As the charity grows, the film offers a poignant and real portrayal of grief’s isolating effects and the healing power of connection. Directed by Robert Sanderson, the film features actress Kimberley Nixon (Fresh Meat, Cranford, Outlander) and is set to the brilliant piano piece “Avril 14th” by Aphex Twin. It shows how grief can isolate people and how sharing experiences in The Loss Foundation’s groups can make a real difference.

VIEW THE SPOT

​Goodhouse Films has created a little poetic love story for books in collaboration with director Joffrey Jans to demonstrate that AI films don't need to look tacky. It's not about what technology can do - like creating spectacular explosions - but about the importance of a core idea and a storyteller behind it. This Barnes & Noble spec is a nostalgic ode to the magic of books. The two-minute film captures intimate moments of reading - scenes that feel as if shot on celluloid, evoking warmth and timelessness. As the visual unfolds, two narrators bring to life the quiet, sensual experience of losing oneself in a story, “In the quiet weight of a closed book, a universe lingers - waiting to be rediscovered, whispering softly that stories are never truly gone...” Their voices invite viewers into the gentle magic of turning pages, the scent of worn paper, and the tactile connection with stories that feel like coming home.

VIEW THE SPOT

Sloths, flamingos, alpacas, penguins and other adorable creatures star in Cathay Cargo’s latest campaign, which highlights the meticulous care and attention that each animal receives when travelling with Cathay Cargo’s Live Animal services.

VIEW THE SPOT

Wonderful Pistachios is turning up the crunch with the release of three new, advertising spots as part of its 'The Don’t Hold Back Snack' campaign. These additions to the evergreen creative series celebrate snacking without restraint - just in time to build consumer appetite for what could be a record-breaking California pistachio harvest this fall.

VIEW THE SPOT

The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) launched a powerful new public service advertisement (PSA) aimed at preventing buzzed driving across the United States. The latest creative encourages responsible driving behaviour at a time when 30% of traffic fatalities nationwide involve an alcohol-impaired driver. The new TV PSA, 'Lost in a Flash,' highlights to viewers how avoiding buzzed driving contributes to collective well-being within communities and families. The creative is designed specifically to remind Hispanic male drivers ages 21-34 that decisions they make behind the wheel can impact both themselves and their loved ones. This work launches at an especially dangerous time of year to be on the road, as July and August are the deadliest months for alcohol-impaired driving crashes. Alcohol-impaired driving crashes claimed one life every 42 minutes, according to the latest available data. Created pro bono by culture-first creative agency MEL, the new creative builds on the campaign’s longstanding mission to educate audiences that alcohol-impaired driving can have real, lasting consequences that extend far beyond the driver. The PSA is designed to resonate with the campaign’s Spanglish-speaking target audience. The spot delivers an emotional and urgent message: buzzed driving can erase everything you live for in an instant. The new creative concludes with the campaign’s long time message: 'Manejar Buzzed es Manejar Drunk,' or 'Buzzed Driving is Drunk Driving.'

VIEW THE SPOT

MARTINI, the iconic Italian aperitivo brand, today announces a new collaboration with acclaimed actor, Jonathan Bailey as this Summer’s ‘MARTINI Man’. Continuing the brand’s legacy of cinematic A-list partnerships, ‘Off Script’ - an expression of its newly established ‘Dare to Be’ platform, was captured across sun-drenched Southern Italy during Bailey’s annual escape. The collaboration shows Bailey as he playfully sheds polished roles, chooses differently and embraces spontaneity with his new co-star: the MARTINI Spritz. Building on its 163 year legacy and expanding momentum in the booming aperitivo category, the partnership with Bailey signals a bold step towards engaging the next generation of premium drinks consumers, and a new era for the brand - while tapping into a growing cultural conversation: when everything looks and feels the same, choosing differently becomes an opportunity for discovery and inspiration. The brand’s partnership with Jonathan Bailey complements its global ‘MARTINI Dare To Be’ platform which runs in OOH, TV and Social across Summer - inviting consumers to step out of the ‘everyday you’ and into ‘your most playful and stylish self’. The ‘MARTINI Dare to Be’ campaign will be activated throughout 2025 reaching a new generation of drinkers. At the heart of the social-first Off Script campaign is a new hero short film — directed by Bugsy Riverbank-Steel and captured in stills by Jason Hetherington — which sees Bailey trading his script for a spritz, in a modern interpretation of the brand’s cinematic advertising legacy. Blending tongue-in-cheek self-awareness with iconic Italian flair, the campaign is designed to resonate with culturally curious consumers this Summer.

VIEW THE SPOT

New spot for Vitara from Time&Place, Australia

VIEW THE SPOT
PLAY THE 3 SPOTS

All the plugs are different but they all perfornm the same funcntion. From Inbrax, Santiago For BYD.

VIEW THE 5 ADS

Centivo unveils their latest campaign directed by Open Swim’s Bradley Ross via creative agency territorial. In addition, Ross tapped Open Swim’s casting division, Lotis Bloom, to handle both casting and location scouting for the stunt and related spot. Set in a local hair salon, the spot follows a handful of regulars coming in for their usual haircut only to find Dr. Raj Shah, a sr. medical director from Centivo, waiting for them as their new hair stylist.

VIEW OUTDOOR

Sports fashion retailer JD Sports has unveiled Forever Forward, its new global brand identity designed to assert its position as a driving force behind elevating youth culture across the world. Signifying the retail giant’s first cohesive global brand identity, as it continues its expansion in markets including the UK, Europe, USA and APAC, Forever Forward brings together JD Sports’ unrivalled passion for celebrating youth culture, and its future-facing approach to comms, under one visual umbrella.

VIEW OUTDOOR

To demonstrate that EveryPlate meal kits are so easy it's like cooking by numbers, we created some OOH murals that did the same things.

VIEW 2 OUTDOORS

All the plugs are different but the all perform the same function. Outdoo from Inbrax, Santiago for BYD

VIEW OUTDOOR

With the ride-hailing landscape increasingly clouded by confusing promo codes and fleeting flash deals, one question continues to loom large for riders: which service actually offers the best value?

VIEW 4 OUTDOORS

​Dentsu Thailand has created Praykinson, a voice therapy app for Vajira Hospital to help patients with Parkinson’s disease, one prayer at a time. Approximately one in every 100 elderly Thais are prone to Parkinson’s disease, a neurodegenerative disorder that progressively affects muscle control, balance and movement, with voice changes being one of the important signs. While it cannot be cured, Parkinson’s disease is treatable, with research suggesting that therapy may help improve or maintain symptoms. To help manage voice degeneration, singing has been a recommended therapy option. However, many elderly Thai patients are unfamiliar with singing as part of their daily routine. Inspired by the cultural insight that 75.9% of Thais practice daily prayers,

VIEW THE CONCEPT

McDonald’s debuts Magic Stories, an AI-powered storytelling experience within the Family interface of the McDonald’s app in the Netherlands. Magic Stories transforms each visit – whether dine-in or delivery – into a personalised, animated story starring the family themselves. Over time, these stories become magical memory lanes that families can revisit again and again. In today’s hyper-competitive landscape, consumer loyalty is harder to earn, as rising expectations have reshaped how people engage with brands. By merging the enchantment of storytelling with generative technology,

VIEW THE CONCEPT

LG Electronics and TBWAChiatDay New York have unveiled Radio Optimism, the world’s first 24/7 dedication station, broadcasting personalised AI-generated songs made by the people, for the people. In a world more connected than ever, we’ve never felt so far apart. Human connection has taken a backseat to convenience. A thumbs-up emoji, a recycled meme, a late-night 'thinking of you' text, have all replaced real personal connections. In fact, a new global study from LG on social connection revealed that 68 percent of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8 percent experiencing none at all. But it’s not that we’ve stopped caring.

VIEW THE CONCEPT

Why do we talk about period poverty in hushed tones? The only shame is that it happens at all. Our client wanted to raise awareness for their appeal and this part of their campaign aimed to get men & women talking about it and acting on ending it.

PLAY THE SPOT

Global production company Hungry Man has released the first completed spot born out of its creative platform Dead Ad Society, a movement that resurrects the best ad ideas that never got made. Directed by LJ Johnson, the spot is for KUL MOCKS, a non-alcoholic beverage brand, and marks the culmination of the inaugural Dead Ad Society Awards held in New York last fall.

VIEW THE SPOT

Paris Fashion Week 2025 kicked off on Tuesday, June 24, and since then, the heart of the capital has been buzzing with excitement. The fashion extravaganza brings together all its fans for a week of shows from the biggest fashion houses. And for several years now, it has not been uncommon to see the world of haute couture appropriating the codes of sportswear on the catwalks, in a context where sport itself seems far removed. With the help of the BETC agency,

VIEW THE SPOT

Tinder has introduced its latest European brand film ‘Wherever it Takes You’, celebrating the unexpected connections that can come from one small gesture: a ‘Like’ on Tinder. The film centres on the true story of WSL footballer Kerstin Casparijand her partner Ruth Brown, who met on Tinder two years ago - and whose relationship sparked not only love, but Ruth’s growing passion for the game that already defined Kerstin’s life.

VIEW THE SPOT

Peroni Nastro Azzurro, the No. 1 Italian beer brand known for its crisp taste and effortless style, is kicking off summer with an unexpected twist on a classic Italian favourite: introducing Peroni Italian Beer Ice. Created in partnership with Emmy Award-winning chef, author, and TV personality Giada De Laurentiis and produced by Tipsy Scoop, this delicious collaboration brings la dolce vita to summer in frozen form,

VIEW THE SPOT

In his latest campaign film for Volkswagen Belgium, director Jef Boes puts the spotlight not on footballers, but on their biggest fans: the parents. The ones who wake up early, drive long distances, stand on muddy side lines, and never stop cheering. Rain or shine.

VIEW THE SPOT

Holsten Arabia, the premium non-alcoholic malt beverage brand, has appointed Georgina Rodríguez — a global fashion icon as its new brand ambassador. The announcement comes alongside the launch of Holsten’s most ambitious campaign yet — ‘Treat Yourself with a Holsten’ which celebrates the joy of everyday indulgence and positions Holsten as the go-to refreshment for life’s well-deserved moments.

VIEW THE SPOT

​DASH, the disruptor brand known for its deliciously simple, real fruit-infused drinks, has made its national TV debut with a striking new campaign and brand platform that boldly rejects compromise. ‘The Drink That Has It All’ has been developed by independent shop The Or, following its appointment by DASH to bring a new brand platform to life.

VIEW THE SPOT
VIEW THE 2 ADS

​DUDE Wipes, the Mark Cuban-backed flushable wipe brand made especially for man butts, and a leader in the bath tissue category, is continuing its run of off-the-wall marketing with the launch of its new national campaign: ‘The Evolution of Wiping’.

VIEW THE SPOT

​DoorDash is kicking off this year’s 'Summer of DashPass' with a genre-bending twist – partnering with horror icons Freddie Prinze Jr. and Ali Larter on a new original short film titled Summer Scaries. Inspired by their legendary roles in 'I Know What You Did Last Summer' and 'Final Destination', the film humorously reimagines the thrills of summer through a parental lens – showcasing the chaos, costs, and curveballs that come with having kids home 24/7.

VIEW THE SPOT

Away from home is where footballers need to feel at their most fearless - and that’s exactly the mindset Tottenham Hotspur have dialled into for the launch of the new Nike away kit for the 2025/26 season. To launch this streetwear-inspired football range, creative agency T&P partnered with the club to produce a high-energy campaign that sees players and fans 'glitch' from the white home kit into the black away one — revealing their darker, more daring alter egos.

VIEW THE SPOT

Some tastes just take you back. As an iconic British brand with a rich heritage and widespread affection, Ribena holds a unique place in people’s hearts and minds. For many, it is a vivid reminder of childhood, of simple pleasures, connection with family and loved ones, and a comforting sense of home. This insight led to the creative idea behind Ribena’s new brand platform, which brings together Ribena’s distinctive flavour and the memories it evokes: There’s No Taste Like Home. Created in partnership with BBH, the campaign launches with a suite of films, directed by Maceo Frost through Knucklehead, which capture the emotion behind the moments and memories that Ribena evokes in households across the nation, while also bringing to life its unmistakable and iconic Blackcurrant taste. The films follow the story of two siblings as they share their favourite childhood drink. As they sit back, past and present blend as the nostalgia of a classic British summer unfolds in their living room. Rain pours indoors as they relive a special moment from their childhood, splashing in puddles in the garden as their Mum brings them Ribena.

VIEW THE SPOT