Wolf BKK has created a new spot for Central The 1 titled “Everything Has a Point,” turning every shopping excuse into an undeniable reason to buy. Shopaholics always have a reason to buy something new. Even as the economy gets tougher, every shopper finds a way to justify their choices. To outsiders, those reasons might seem pointless. That’s why Central The 1 stands behind every shopper’s reason with a new feature: Dynamic Points — a revolutionary way to earn rewards that breaks the market norm of simply giving 4X points. This isn’t just a small upgrade; it’s a game changer that adapts to your spending habits and benefits you far beyond traditional limits, making every decision make sense and turning every purchase into something undeniably worth it. The campaign kicks off with a film directed by Nawapol Thamrongrattanarit. The story unfolds in an absurd moment between two sisters, when the older one returns home with a pile of shopping bags, starts unpacking them, and dresses head to toe in a fearless, runway-ready bomber jacket, sleek leather gloves, and oversized designer sunglasses — right in the middle of the Thai summer heat — with an excuse that sounds completely unreasonable. Her sister watches in disbelief, trying to understand the logic behind such a choice. Until she sees the points. What once seemed completely pointless suddenly makes perfect sense. Because with Central The 1, everything really has a point.

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Searching for the ultimate Tea, New spot from Lipton,UAE

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To tempt Indians away from their local favourites and towards the McCrispy, we tapped into an insight most burger brands overlooked. Indians don’t just eat with their eyes — they feast with their ears.

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One month after launching their first work for Macca's, Wieden+Kennedy Sydney is back with new work titled 'Brekkie Comes First'. The campaign celebrates Macca’s breakfast menu as the most important time in a brekkie fans’ day. The work is grounded in a fan truth — ‘I only go to McDonald’s for the breakfast’ — and speaks to a subsection of fans who view the restaurants as a breakfast company.
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With blood stocks currently at critically low levels, NHS Blood and Transplant – the NHS organisation dedicated to saving and improving lives through blood and organ donation - has launched a new campaign to drive blood donation in key areas of the country. Creatively conceived and executed by Havas London, the campaign calls on the public to be the giving type and ‘be there’ when they are needed most, by highlighting the unique ability to be there for someone, without physically being there, when you give blood.

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Following notable past collaborations of 'Saving the Sea is Also Saving the Earth' and 'Rockseeds' (awarded a Silver Lion at Cannes in the Sustainable Development Goals category) , Change and Mission 1 OCEAN now launch '5%', a minimalist yet powerful campaign. The insight is simple: only 5% of our oceans have been explored. And the more we know them, the better we can protect them. To illustrate this imbalance, the campaign features a bold visual idea: images composed of just 5% sea and 95% sky

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The Melbourne Flower Market is among Australia’s largest wholesale markets, with hundreds of florist businesses frequenting the market each week to buy fresh stock.
But the market’s operation was being threatened by a rise in sexist jokes and comments towards female visitors from the largely male stallholder community.
To help combat this behaviour, our posters exposed perpetrators as embarrassing fools, and messaging clearly established sexist jokes as serious sexual harassment that was unacceptable.

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One month after launching their first work for Macca's, Wieden Kennedy Sydney is back with new work titled 'Brekkie Comes First'. The campaign celebrates Macca’s breakfast menu as the most important time in a brekkie fans’ day. The work is grounded in a fan truth — ‘I only go to McDonald’s for the breakfast’ — and speaks to a subsection of fans who view the restaurants as a breakfast company.

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This summer, McDonald’s Canada is suiting up for stampede season with a campaign that is a love letter to the people who make its food possible through the iconic every day style that makes the culture so unique. Launching at the 2025 Calgary Stampede, the Cowboy

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As the recent debate around DEI has found its way into the mainstream media and corporate conversation and become increasingly partisan, the just-released, free, ‘Today is Gay’ calendar plugin highlights important historical moments in the LGBTQIA community and offers an easy to use and celebratory alternative to the news agenda. For every day of the year, the calendar includes a diary note of relevant history: from anniversaries of homophobic tragedies; to celebrating the high-five being invented by Glenn Burke

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Road anxiety is on the rise, especially with gen z drivers. That’s why The General - an empathetic insurance provider committed to offering flexible, reasonably priced coverage for drivers when they need it most - is expanding its footprint in the gaming ecosystem with the launch of The General Road Test Royale. This custom gaming experience helps drivers tackle road test challenges, inspired by iconic real-world driving locations, in a safe, fun virtual environment. The General Road Test Royale, from Energy BBDO

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To excite fans and car lovers alike, JOAN and eBay Motors have teamed up to create Drive to Silverstone, a two-part original content series that blends docu-style storytelling with the energy of the McLaren Formula 1 Team. “The Drive To” series uncovers the stories of passionate communities that congregate around the McLaren Formula 1 Team - whether their love of car culture is just blossoming or decades old. Spearheaded by JOAN London,

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Standard Bank has launched its new ‘Keep Growing’ brand campaign, a powerful affirmation of the bank's purpose:

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Fresh off his dramatic exit from Love Island USA, reality TV star Jalen Brown has caught the eye of an unexpected admirer: the nation of Iceland. In a bold and creative gesture, Iceland has extended an open invitation to Jalen to trade the tropical island of Fiji for the land of fire and ice, asking him to: "Forget Love Island. Love Iceland." Jalen Brown quickly became a fan favorite on Love Island USA, captivating audiences with his charm, authenticity, and unwavering positivity.

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A campaign that turns nostalgia for toy cars into real purchase motivation.Inspired by the visual universe of Hot Wheels, its aesthetic taps into the childhood thrill of owning the perfect car—now reimagined through an adult lens. The campaign blends graphic design with AI-generated animation, delivering a visually powerful concept that stays true to its emotional roots.
The result is a promotional effort that sparks desire, reinforces brand positioning, and proves how emotion can become a powerful sales tool.

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Heimstone presents a new kind of campaign for its Poolside Collection. A short film written and directed by The Refreshment Club and produced entirely using AI. The piece features Asha, captured in stillness and strength, wearing one of the defining looks of the collection.Shot without a camera, built without a set, the film merges narrative, styling, and ambient tone into a single layered moment. It’s a creative exercise in control and letting go, a nod to the mood of the collection itself: structured but soft, cool but effortless.

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Citroën and Big Issue have unveiled 'Beyond Fitness', the latest instalment in their ongoing Driving Change For Good campaign, a powerful initiative focused on empowering social enterprises through sustainable mobility. Directed by Lorenzo Sorbini, 'Beyond Fitness' is a visually rich and emotionally resonant film that shines a light on aging, movement, and social impact.

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Nashville-based advertising agency BUNTIN has announced the latest edition of its 'Like It Never Even Happened' campaign with new 360, omnichannel work for fire and water clean up and restoration leader SERVPRO. The campaign launches July 8 across broadcast, digital, and social channels nationwide and demonstrates how SERVPRO is the one team prepared for what no one can predict. This latest instalment focuses on the role SERVPRO plays in disaster recovery for its residential and commercial customers.

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In an age of virtual everything, Lion Cub’s Cookies is proving that real connection still happens face to face, with a cookie in hand. In honour of Loneliness Awareness Week, the beloved Columbus-based cookie company did the unthinkable: it closed its two booming storefronts on a Saturday, its busiest day of the week, and reopened for one day only inside Ohio Living Westminster-Thurber, a local retirement community.

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NOTHING has officially launched its latest audio innovation, the Headphones (1), with a new campaign created in partnership with KODE. Written and directed by Jon E Price, the compelling launch film is an artful disruption of traditional product advertising, transforming a headphone demo into a sensory journey through alternate realities.

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We all know that sports activities are essential for mental and physical health across a lifetime, but worrying statistics show that women are dropping sports at key moments of their lives. Puberty, motherhood and menopause are turning points in women’s life where sport is taken off their agenda- twice as many girls as boys cease sports at puberty and 30% of women admit they are less physically active after menopause.

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INEOS Automotive, the British 4x4 manufacturer, is once again taking aim at the increasingly soft category with a new phase of its “Us vs Them” campaign, created by Wonderhood Studios​ The campaign follows the huge success of phase 1, which saw INEOS taking the fight directly to Land Rover by parking a vast poster outside one of the brand’s largest London dealerships.

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​Sleep Country, Canada's leading specialty sleep retailer, is proud to launch a new campaign featuring Emmy Award winner, Eugene Levy as Sleep Daddy, a charming and trustworthy figure that reminds Canadians to get serious about their relationship with sleep.

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Award-winning modular agency Modern Citizens has unveiled a bold new campaign, ‘Expect the Unexpected’, for Heide Park Resort, part of Merlin Entertainments. The integrated campaign repositions the beloved German theme park as a destination full of surprise, delight and emotional highs that defy expectation. The campaign showcases the breadth of experiences available to visitors – from the gravity-defying thrills of Colossos and Krake to a whimsical hot air balloon ride with Peppa Pig. At the heart of the campaign is an unexpected symphonic twist: a mischievous 10-year-old conductor orchestrating a choral arrangement of screams, laughter and gasps, set entirely to Beethoven’s iconic Symphony No.9. Developed by Radical Media, Curtis Stansfield and the sounds experts at 750mph, the ad turns the park’s guests into the instruments of a joyous, high-octane score.

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CrossCountry Trains is embracing the joy of hobbies, rivalry and human connection in its latest film, A Picture Perfect Rivalry, by McCann Birmingham. The light-hearted new campaign celebrates the simple joys of doing what you love and the bonds that can form along the way. In the film, two rail enthusiasts share an intense, but rather polite, rivalry. Their competition plays out in wonderfully petty ways, from racing to the best viewing spots, to one-upping each other’s camera equipment. A Picture Perfect Rivalry is the third film developed by McCann Birmingham as part of CrossCountry’s Take Us On Your Journey brand platform, which the agency launched in 2023 alongside an emotive film. The three films highlight the role that CrossCountry plays in enabling genuine connections across its network, both through its trains and with its people.

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Following the launch of Walmart’s new campaign, “Walmart. Who Knew?”, Walton is partnering with the mega-retailer to highlight all the ways Walmart can help save families time and money this back-to-school season. From trendy outfits and colorful lunchboxes to essential supplies like pencils, highlighters and rulers.

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​Not Just Any, the global production company has launched its latest commercial for Hyundai. Directed by Robbie Samuels, the film showcases the new Tucson N-Line Hybrid. The new spot, produced in partnership with American agency Culture Brands, represents a strategic move by Hyundai to connect deeply with multicultural communities in the United States. Titled ‘He Got Money’ the commercial opens on a funny and very relatable scene as a group of Aunties meet to ‘spill the tea’ on their friend’s son's lavish new lifestyle. The interplay of the women as they engage in their lively discussion will feel very familiar to so many and they are the driving force behind the narrative and comedy of this amusing spot. As a black director of Caribbean heritage, specifically Jamaican, Robbie Samuels was perfectly selected to capture the suite of commercials having witnessed so many similar gatherings of aunties, which he likes to call ‘quarterly board meetings’. Robbie is known for his ability to draw out wonderfully natural performances and this film reflects that talent perfectly.

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Amidst a disturbance on Movie Night, Coca-Cola inspires Dad and son to save the show.

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Lexus is serving bold stunts this summer with the launch of a showstopping new campaign that blends the thrill of tennis with world-class automotive performance, resulting in not one, but two GUINNESS WORLD RECORDS titles - the longest tennis rally on top of two moving cars of 101 and the fastest speed achieved during a tennis rally on moving cars of 46.67 km/h (29 mph) on the roof of a moving car. In a world-first attempt, Grand Slam doubles champion Jamie Murray and former British No.1 Laura Robson completed a rally of 101 consecutive shots while standing on top of two moving Lexus NX vehicles. Engineered for performance and precision, the Lexus NX became the latest court for the stars to play on. Securely fastened to the cars using bespoke harnesses, the tennis stars were driven down the runway of Duxford Airfield (Cambridge), reaching a top speed of 29mph. The meticulously planned stunt was brought to life by stunt co-ordinator Marc Cass, whose impressive portfolio includes blockbusters in the Harry Potter, James Bond and Star Wars franchises, alongside The Agency and Top Boy. To make the stunt happen, two robust aluminium platforms were bolted through the vehicles' roof rack fixing points and rigorously load-tested. Additional safety straps were used to secure the platforms, and comprehensive testing and rides by stunt personnel were conducted to a meticulous standard. Professional stunt drivers were behind the wheel of the Lexus NX vehicles as they drove down the runway of Duxford Airfield.

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Auckland is home to thousands of pie outlets, making it tough for a humble Kiwi pie shop like Muzza's Pies to stand out. Our research unearthed a key audience insight - 12% of Muzza's customers owned dogs. But exactly 0% of pies were being sold to dogs. Where some might see nonsense, we saw an opportunity.
The result was a new product innovation: Muzza's Cat-Flavoured Dog Pies - a gourmet, dog-friendly treat made just for canines, using rabbit and fish to replicate the forbidden flavour of feline (with zero actual cat, of course). We enhanced the in-store experience by selling pies from a miniature, dog-sized version of the Muzza’s bakery.

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In support of the England and Wales teams competing in the Women’s Euros this summer, Tesco and BBH are sending secret messages of support to the two teams, in the form of out-of-homes, featuring receipts. The digital OOH campaign sees acrostic lists of purchases, from tequila to hot dogs to BBQ essentials, and aims to highlight favourite matchday snacks. The receipts, on closer look, also spell out messages of celebration and support - including ‘You’ve Got This’ and ‘Ymlaen Garfan’ which translates to ‘Let’s go’ or ‘Come on team’. Tesco is hoping to engage the increasing number of supporters who host watch parties as a way of showing their support for their teams.

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Have you seen these? Mysterious silhouettes had materialised throughout Singapore’s MRT network. The mystery had been unboxed, revealing a disruptive nationwide anti-vape campaign in full swing. ‘Don’t Toy With Your Life’, created by Singapore’s Health Promotion Board and creative agency TBWASingapore. Taking an unexpected approach, it aims to shift perceptions and behaviours among Singapore’s youths. ‘Don’t Toy with Your Life’ aims to instil a powerful message to youths: Vaping may seem like harmless fun, but don’t be fooled — you’re the one being played. The campaign aims to encourage the public to see past the seemingly attractive facade and recognise the real, harmful impact of vaping. The creative idea? Grotesque figurines designed with a dose of dark humour (not for sale, and not safe for all ages) – “Popcorn Lungs”, “Addicted Brain”, and “Diseased Heart”. The payoff was a contrast between attraction and repulsion – drawing viewers’ attention in with its attractive exterior appeal, only to reveal the unsettling truth by showing the hard-hitting health harms that vaping will bring to its user when one looks deeper.

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​Forsman & Bodenfors has rolled out a new campaign for the Road Safety Authority (RSA). The latest campaign tackles the issue of drink driving and society’s attitude towards it. Drink driving continues to be an issue in Ireland but there is another worrying trend today: a rise in the social acceptance of drink driving. Since 2019, social acceptance of drink driving has risen by 12%, according to RSA.

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​Droga5, part of Accenture Song, has launched ‘Oh My Rustlers’, a bold new integrated campaign for Rustlers, the quick and tasty burger brand from Kepak. Running across digital, outdoor, and radio, the campaign encourages everyday people to reach for Rustlers during convenient meal moments - and savour every bite unapologetically. At the centre of the campaign is a hero film in which an ordinary couple is transformed by a single bite of a Rustlers burger. Their everyday surroundings dissolve into a surreal fantasy of dance and desire, set to a beefy, rhythm-driven track - capturing the raw, full-flavour satisfaction Rustlers delivers in every bite.

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Maintaining its grip on cultural relevance with its bold brand platform, today KFC launched a cheeky new creative campaign, 'Sorry Manners,' that throws polite dining decorum out the window and proudly celebrates the unapologetic joy of indulging in Finger Lickin' Good chicken. The new work, developed in collaboration with creative agency Courage Inc., playfully challenging table manners - vividly reminding the world that fried chicken is meant to be eaten hands-first – the KFC way. Set against the prim and proper backdrop of what could only be described as a Bridgerton-esque dinner party, 'Sorry Manners' turns refined dining rituals upside down as guests abandon etiquette in favour of devouring KFC with their hands - because when it comes to food this crave-worthy, holding back isn't an option. The new campaign is the latest chapter in KFC’s continued brand direction of being unapologetically KFC: bold, distinct and untamed. Each creative instalment that is built within the framework leans into the brand's signature confidence, taste, and crave appeal, helping the brand cut through the noise in culture with consistency and impact.

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While the ad industry is over-indexed on nostalgia, Burberry leaning into the concept for its festival campaign just feels right. Maybe it's because going somewhere like Glastonbury always delivers on being an experience like no other, updated for the modern times (a phone charging tent!) yet portending a primal, mud-filled weekend with every passing cloud. It’s like Alexa Chung says in the Cool Britannia tribute film, “Festivals always have a sort of light Portaloo note in the air and then, of course, the sweet smell of excitement.” Directed by Kim Gehrig and production from Somesuch, the film leans into the grittiness that makes a British festival with snapshots of off-duty fans and headline acts, all mixing to enjoy the music and the vibes. Amid the featured talent are Liam Gallagher, Goldie, Seungmin, Loyle Carner, Cara Delevingne, plus the next generation of Gallaghers: Lennon, Molly Moorish-Gallagher, and Gene.

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Volkswagen’s biggest South American launch in recent memory is now taking a starring role in Money Heist, Wednesday, Cobra Kai, The Witcher, and the film Persuasion, in the spot 'Arrivals,' created by AlmapBBDO and coproduced with Netflix's creative team. This groundbreaking partnership between Volkswagen Brazil and Netflix, the first in Latin America to incorporate several of the platform’s narratives in a single advertising campaign, is a blockbuster production shot entirely in Brazil. The SUVW Tera becomes a character in its own right and is transported into multiple shows and a film in the campaign, with scenes shot 100% in accordance with the authenticity of the Netflix universe, placing Volkswagen's latest hit at the heart of these epic productions.

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There's a moment many of us know well—when a craving strikes. It's unplanned. It's instinctive. And more often than not, it leads straight to McDonald's. That very moment sits at the heart of McDonald's latest campaign across the Nordics, encouraging people to reconnect with that familiar urge for a freshly prepared burger. During interviews conducted across the Nordics, the team uncovered a key insight: nearly everyone recognized the feeling of craving not just any burger, but a McDonald's burger specifically. This sentiment became the foundation for the campaign, designed to awaken appetites and evoke cravings through sensory-rich storytelling-bringing to life the signature McDonald's experience, from the sizzle to the first bite.

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Convinced that humans are at the heart of creativity, CANAL is unveiling its new brand campaign with a film that reflects its perception of the use of artificial intelligence: a powerful tool to support creativity. For the global media and entertainment group, artificial intelligence can amplify creative ideas, develop or export them, but can never replace them. Produced in partnership with the BETC agency, the campaign is the culmination of an unprecedented experiment led by CANAL with the support of OBVIOUS, a collective whose work focuses on where AI and art meet.

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The Maori Roll Call invites Maori, the indigenous population of New Zealand, to raise their hands - and their voices - to shape a better future for generations to come. Featuring the legendary activist Tame Iti, the campaign aims to inspire enrolments on the Maori electoral roll, and vote, by turning a civic duty into a powerful cultural statement.

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