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Seen and noted
FMCG: Big Fish ew World, The Sandsâ, brand new store opens on November 5 and will be oneof the largest supermarkets in the Bay of Plenty! The owner wanted to give his new customers a bigger shopping experience, to match the big new store, so we based our creative with literally a big idea, starting with oversized billboards, to convey that something big was coming to Papamoa, VIEW 2 OUTDOORS  ADP, a leading global technology company providing human capital management (HCM) solutions, is launching a new spot, âMachine Learning,â in the brandâs next iteration of âThe Next Anythingâ campaign. Created by AOR Arnold, the spot humorously depicts a future world where copiers and vending machines take on minds of their own.VIEW THE SPOT  Multibank, a charity founded by former Prime Minister Gordon Brown to alleviate hardship, has announced the launch of a new campaign aimed at raising funds to expand its support for struggling families across the UK. Produced by Sky Creative and starring the renowned Doctor Who actor Peter Capaldi, this two-part campaign highlights Multibank's vital work,VIEW THE 2 SPOTS  Comcast and Xfinity has released the new short film, 'Stay Connected to Your Dreams' to celebrate the November 22nd release of Universal Picturesâ spectacular new cinematic event, Wicked. Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. VIEW THE SPOT  PerfectDraft today launches its new âPub Quality Beer At Homeâ campaign, partnering with Stella Artois and David Beckham to celebrate the ultimate draught beer experience, at home with PerfectDraft.â¯â¯ VIEW THE SPOT Women's Aid: Domestic Abuse Car Safety Creative company House 337 and the charity Women's Aid are launching The Ignored Emergency, to help people realise how deadly and prevalent domestic abuse is in the UK. At least one woman per week, on average, is killed by a male partner or ex-partner. VIEW THE 2 SPOTS  The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything. Agency: adam&eveDDB.VIEW THE SPOT  The short follows the journey of a child who discovers that a curious octopus has attached to his head during a seaside vacation. After returning home, the boy forms a true friendship with the sea creature by introducing his new companion to his life on land VIEW THE SPOT  While the sun was setting in Paris, a Golden Outro was rising in the world. Following the emblematic intro for Paris 2024 that opened every single competition, Corona Cero broadcasted a global animated film at the end of every day and during the closing broadcast with an unexpected twist that celebrates the moment competitions ends and Golden Moments start. Thanks to all the partners in different countries that made it possible and to Paris for Every Golden Moment.VIEW THE SPOT  The Canadian Womenâs Foundation is launching AwarePod, the worldâs first earbud for women. AwarePod features advanced audio performance, cutting-edge design, leading wireless technology ⦠all in just one earbud.Why just one? Because for women and gender-diverse people to feel safe, theyâre expected to keep one ear to the ground. VIEW THE SPOT  Global sensation Moo Deng is making her debut with Lifebuoyâs âH for Handwashingâ campaign! In this film, Moo Deng breaks with family traditionâno more âH is for Hipposâ! Sheâs calling on us all to remember: H should stand for Handwashing because we all need the reminder!VIEW THE SPOT  The new integrated campaign is led by an emotive 60" film, airing during Big Brother on ITV1, which depicts real world scenarios of people in data poverty, highlighting the difficulties of life without mobile data, which has become essential to everyday life. VIEW THE SPOT  SKY express airlines are selling a model of their Airbus on board their flights, so we created an ad to fit the scale, but with a different perspective.VIEW THE AD  With the holiday season just around the corner, Farmers Insurance launched a festive, co-branded campaign in partnership with the holiday film 'Red One', set to hit theatres Nov. 15, after Santa Claus (Code Name: RED ONE), who happens to be played by Academy Award®-winning actor J.K. Simmons (aka âProfessor Burkeâ of Farmers Insurance®), is kidnapped.VIEW THE SPOT  Accomplice London has released its 2024 Christmas film for Carib Breweries. Directed by Rogueâs Max Fisher, âHome For the Holidaysâ is the latest instalment of Caribâs annual Christmas narrative which follows the exploits of a local bus driver who is alone at Christmas. Shot on location in Trinidad and Tobago, the film features an iconic soundtrack performed by four-time Grammy Award winning singer-songwriter, Joy Williams. VIEW THE SPOT Medicines Sans Frontieres:Seconds Save Lives Humanitarian medical aid charity, Médecins Sans Frontières (MSF), launches its new Winter appeal with the TV ad âSeconds Save Livesâ. MSF is an international humanitarian organisation providing medical care where it is needed most â to people affected by conflict, epidemics, disasters or exclusion from healthcare. VIEW THE SPOT  Audible, a leading provider of spoken word entertainment, has revealed its latest social campaign, a spoof on the true crime genre, which sees UK content creator Ayamé give her stolen lunch at work the full force of forensics. Created and produced by independent agency Recipe, for Audible, this two-part series blurs the lines between fiction and reality, immersing audiences in a high-stakes steak sandwich mystery.VIEW THE SPOT  Starbucks' new campaign, launching November 11th across TV, social, and digital channels, celebrates the authenticity of the holiday season by acknowledging the full range of emotions it brings, from joy and nostalgia to excitement and calm. It emphasises that it's normal to feel a variety of emotions during the holidays and positions Starbucks as the perfect place for a comforting sip when the holiday chaos becomes overwhelming. VIEW THE SPOT Southern Cross Travel insurance: Fingers Crossed Protect the hive at all costs. Nike strives to bring innovation and inspiration to every athlete in the world. Nike's mission is what drives them to do everything possible to expand human potential. They do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.VIEW THE SPOT  Tesco is set to help get people feeling festive through the winter months with its 2024 Christmas campaign, 'Helping Feed Your Christmas Spirit'. Created by BBH London, this year's campaign follows the story of Gary and taps into the key moments of the season, exploring the things that top up, or feed, our Christmas spirit, as well as the things that might see it start to waver, ultimately offering a message of togetherness, nostalgia and festive joy.VIEW THE SPOT MadWe Trainee Program:Shoe Finnish creative agency SEK launches MadWe trainee program to make the field an attractive option for young people of underrepresented backgrounds. The campaign plays on the well-known phrase âto get oneâs foot in the doorâ to reach potential trainees.VIEW 3 OUTDOORS  UK-based independent environmental charity Keep Britain Tidy has today launched a new behaviour change campaign to highlight the environmental damage caused by dropping cigarette butts into drains. Research by Keep Britain Tidy reveals that up to 5,000 cigarette butts end up in a single drain every year in Britain. With over 1,000,000 drains nationwide, this presents an unprecedented volume of cigarette butts ending up in UK waterways. VIEW OUTDOOR  A global campaign by forceMajeure has launched to honor 300 years since the birth of Richard Hennessy, founder of the Cognac Maison. Celebrating Hennessyâs Irish heritage and the brandâs long tradition of cultural collaborations in design, art, fashion and music, the campaign celebrates Richard Hennessyâs Irish heritage, life of adventure and resilience, and also to celebrate modern Ireland â a land of freedom and creativity. Photographer and filmmaker Perry Ogden shot Maser and Conor Harrington in some of Irelandâs lush, evocative landscapes. The Irish artists collaborated on designs for the Very Special (V.S.) âFounderâs edition produced for the anniversary.VIEW 3 OUTDOORS  A new unconventional campaign took place in Lucca, Italy, to launch 'Citadel: Diana' the new Prime Video Original chapter expanding the Citadel spyverse, and starring Italian actor Matilda De Angelis as a civilian turned into a spy. Hereâs why to amplify the concept 'Anyone could be a spy', Prime Video and Ogilvy Italy chose the most famous spies in the world: Italian grannies. A unique out-of-home campaign captivated attendees at the Lucca Comics & Games festival*, held from October 31st to November 3rd. Leveraging the historic charm of Lucca, the campaign transformed balconies throughout the city centre, between Piazza Duomo and Piazza San Francesco, into mock espionage headquarters. VIEW OUTDOOR Claims Conference: inside Kristallnacht
INTERACTIVE
November 13, 2024 15:44 (Edited: November 14, 2024 02:44)
 As the number of Holocaust survivors continues to decline, a pioneering mixed reality experience is aiming to immortalise their memories and educate future generations about the injustice, persecution and violence they lived through - by recreating a watershed moment in the Holocaustâs history. VIEW THE 2 CONCEPTS Visit Sweden: Trademake Sweden
INTERACTIVE
November 13, 2024 15:19  Did you know that there are eight places in the world called Sweden? Quite confusing according to Visit Sweden, who are now applying for trademarking their countryâs name in new campaign, developed together with Forsman & Bodenfors. In 2024, 'dupes' has been a trending topic. But while fashion brands can protect their names through trademarking, countries canât. Something that Sweden now wants to change. This is not the first time Visit Sweden has taken a playful approach to clear up international confusion. Following the success of past campaigns â like their humorous plea to Switzerland to finally settle the 'Sweden or Switzerland' mix-up â VIEW THE CONCEPT Techno: Tone Proud In a world where technology and AI shapes perceptions, are smartphones truly capturing the full spectrum and beauty of human diversity, especially in often-overlooked emerging markets? To answer this question, TECNO, an innovative brand at the forefront of multi-skin tone imaging, has launched its #ToneProud campaign, in collaboration with McCann Worldgroup China and Singapore. The #ToneProud campaign is supported and joined by global celebrities of diverse skin tones, including Indonesian-born singer-songwriter Anggun, Saudi Arabian filmmaker and actress Fatima Al-Banawi, VIEW THE CONCEPT PlazaVea: The Kimberly Price In collaboration with PlazaVea, the largest supermarket chain in Peru, Fahrenheit DDB created this campaign to rally national support for Kimberly GarcÃa, one of Peruâs top athletes in racewalking. The idea was to boost awareness of Kimberlyâs Paris 2024 competition by offering selected products - TVs, smartphones, and refrigerators - at a price matching her competition number: 146.VIEW THE CONCEPT  Harvey Nichols has partnered with 'The World of Tim Burton', a global exhibition, making its final stop at the Design Museum in London. In celebration of this partnership, they have collaborated with The Berry (creative production studio) and The Berry Boys (duo-directors) to create a curiously charming Christmas animation to promote Harvey Nichols this Christmas. One snowy Christmas morning, a sleeping Robot Boy is awoken by a departing Santa Claus and his loyal reindeer, who have left a HUGE amount of presents underneath the Christmas tree. Robot Boy cannot believe his wide, metal eyes (Christmas is finally here!). With an electrical surge and sudden mechanical roll, Robot Boy rolls his way over to inspect the wrapped goodies that have been delivered.VIEW THE SPOT  ALDI is encouraging Australians to 'Go A Little Extra' this Christmas in a campaign featuring a boat-sized gravy boat. The festive campaign, created by BMF, features a couple tasked with bringing the turkey and 'maybe a gravy boat' to a 'small' Christmas lunch. The couple decides to 'go a little extra' and build a huge gravy boat, capable of ferrying them to lunch. VIEW THE SPOT  In June, American Family Insurance announced that it had partnered with Green Bay Packers quarterback Jordan Love to be its newest brand ambassador. Now Jordan is starring in a new advertising created by Elite Media that leans into NFL culture. The effort is part of American Family Insurance's âLifeâs Betterâ platform which focuses on how people can feel comforted in the knowledge that American Family Insurance inspires, protects, and restores their dreams. VIEW THE SPOT One NZ: Switcheroo With One NZ there are a number of ways to easily upgrade your phone. No funny business or sleight of hand required.VIEW THE SPOT  White Ribbon is the world's largest movement of men and boys working to end violence against women and girls, promote gender equity, healthy relationships and a new vision of masculinity. But these stereotypes are so deeply rooted in our culture, it's difficult to start a conversation about it with young men as they tend to quickly shut down or tune out to avoid talking about it. VIEW THE SPOT |
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