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Seen and noted
 Hyundai vehicles on a Hyundai Xcient Hydrogen EV truck were decked out in Amazonâs iconic âAdd to Cartâ logo to remind drivers on the 405 freeway in Orange County that you can now buy a Hyundai on Amazon. VIEW OUTDOOR  âBaby, I compare it to kiss from a lime, on the bay.Ooh, the more I think of it, itâs strange Iâm a seal, yeah. My flippers canât hold Mt Dew It slips right on through, what a shame. There is so much a seal can tell you, So much he can say. Dew remains, my power, my passion, my flame. VIEW THE SPOT  Legendary astronaut Buzz Aldrin and the iconic Test Man conquer dead zones with the power of the Verizon Network and satellite. Can you text me now? Good! VIEW THE SPOT  Vital Farms, a Certified B Corporation that offers a range of ethically produced foods nationwide, today announced the launch of a new brand campaign titled 'Good Eggs. No Shortcuts.' that celebrates the brandâs commitment to delivering on its purpose to improve the lives of people, animals, and the planet through food. Developed in partnership with GUT Miami, 'Good Eggs. VIEW THE SPOT  Finding yourself in a showdown over the last packet of SKYN condoms on Valentine's Day, could quite possibly qualify as a romantic nightmare. Yet, the condom brand's latest campaign takes the humorous approach to this awkward predicament while tapping into the Japanese cultural concept of Honne to Tatemae - which refers to the parallel between one's true feelings (honne) and socially appropriate behaviour (tatemae). VIEW THE SPOT  Tiger Woods and Sun Day Red, in partnership with AKQA, have launched a new campaign today, âFrom His Game to Yours,â to support and celebrate the initial launch of the brand's 2025 Spring/Summer collection. This film pays homage to the importance of apparel performance on the golf course and features Tiger in his element,VIEW THE SPOT  There's plenty of furniture in the sea - from sofas to sectionals, to tables that grow, to mattresses made for everyone. And if youâve ever been furniture foraging yourself, you know finding that perfect match is daunting to say the least. But in their new campaign 'The One,' Havertys is sweeping people everywhere off their feet. (Figuratively speaking, of course. Unless youâre on the hunt for a tall, dark recliner).VIEW THE SPOT  Titoâs is defying the category with no spokesperson at all, but rather an iconic bar cart that is designed to show up in all the right moments. The campaign builds upon last yearâs official introduction of The Spokescart, and shows off four new occasions for when the good gets great. You can check out the four spots below that are running on social, CTV and OLV this year. VIEW THE 4 SPOTS  GoDaddy debuted its Super Bowl commercial today, featuring GoDaddy Airo and two-time EMMY award-nominated actor Walton Goggins. The ad, titled 'Act Like You Know,' showcases how GoDaddy Airo brings small business ideas like Walton Goggins Goggle Glasses to life through AI, giving entrepreneurs the tools to look and feel like they know what theyâre doing.VIEW THE SPOT  Disney+ has launched their big game 2025 commmercial starring all your favourites from shows including The Bear, Star Wars, Frozen, Only Murders in the Building, Marvel and mmoreVIEW THE SPOT  The Foundation to Combat Antisemitism (FCAS) is launching its second-ever Super Bowl campaign - 'No Reason to Hate'. The campaign emphasises that when we break down the reasons behind hate, they are not only disturbing, but they are also, often, frankly stupid. With football legend Tom Brady and cultural icon Snoop Dogg leading the charge, VIEW THE SPOT  HexClad, the most innovative kitchenware brand in the world, today unveiled 'Unidentified Frying Object', its first-ever Super Bowl commercial that will air during the big game on February 9th. The historic :30 second spot stars culinary icon and HexClad partner Gordon Ramsay, who showcases the brand's 'out-of-this-world' technology alongside a surprise cameo appearance by actor and comedian Pete Davidson in an intergalactic kitchen escapade. The 'Unidentified Frying Object' ad marks another milestone in HexClad's meteoric rise as a category disruptor and direct-to-consumer maverick. Set in Area 51's high-tech test kitchen, this ground breaking campaign blends culinary mastery with sci-fi intrigue, following a classified mission that reveals HexClad's hybrid technology VIEW THE SPOT  Little Caesars, the third-largest pizza chain in the world and the Official Pizza Sponsor of the NFL, is featuring a breakthrough ad in Super Bowl LIX starring Emmy winner Eugene Levy and showcasing the all-new Bacon & Cheese Crazy Puffs VIEW THE SPOT  A love for Stella? Fancy footwork? Beckham's met his match and his name is Other David.VIEW THE SPOT  Kroger is harnessing the spotlight of The Big Game to launch a new campaign that raises awareness around childhood hunger with their impactful new ad titled 'Silence Hunger.' Supporting its signature Zero Hunger | Zero Waste impact plan, the ad features the beloved Kroger characters, the 'Krojis,' while shedding light on a sobering truth: VIEW THE SPOT  Layâs is returning to the Super Bowl stage with a heartwarming spotlight on the potato farmers behind the brandâs iconic potato chips. Airing during the third quarter of the game, âThe Little Farmerâ gives viewers a unique window into the journey and the people behind every bag of Layâs. VIEW THE SPOT  A little foam = a whole lotta of fun! Coffee mate is throwing the biggest foam party of the year as it introduces its debut Big Game ad, delivering a musical flavour of energetic and over-the-top fun that will delight the eyes, ears and tastebuds of fans everywhere. Unlike anything youâve seen before, the ad brings to life the full sensory experience of what happens when Coffee mate® Cold Foam Creamer first hits your tongue. VIEW THE SPOT  Squarespace, the design-driven platform helping entrepreneurs build brands and businesses online, has unveiled its 11th Super Bowl campaign starring acclaimed actor Barry Keoghan. The 30-second spot, titled âA Tale As Old As Websitesâ, will air between the first and second quarters of Super Bowl LIX on February 9th, 2025. As a pioneer of modern websites, Squarespace has played a defining role in shaping how people bring their businesses to life online VIEW THE SPOT  With one of the most iconic moustached mascots in the game (looking at you, Mr. P), Pringles knows moustaches are so much more than a facial feature. They're a statement-maker â for those who have them, admire them, or just love the iconic ones on the Pringles cans. VIEW THE SPOT  For the fifth consecutive year, Uber Eats is making its mark on the Super Bowl, this time with a humorous twist on the history of football. In the âCentury of Cravingsâ spot via Special, Academy Award-winning actor Matthew McConaughey takes fans on a time-traveling journey, reimagining the origins of the sport through an unexpected lens: the theory that football was invented to sell food. VIEW THE 2 SPOTS  Today, the worldâs most refreshing beer is revealing its 2025 Big Game ad, where Coors Light shows just how slow a 'Case of the Mondays' really can be. In the spot, football fans experience the dreaded Monday after the national football season is over. VIEW THE SPOT  The :60 second spot, âBMOC,â sees best buddies Post Malone and Shane Gillis enjoying the view from their lawn chairs when a neighbour asks for some help in turning up the vibes at his backyard party.VIEW THE SPOT  After months of anticipation, fans have officially selected the winner of the Doritos Crash the Super Bowl contest: Dylan Bradshaw and Nate Norell (Abduction)! For the 25th Doritos Super Bowl ad, Doritos put the power in the hands of its fans by bringing back the iconic Doritos Crash the Super Bowl contest with a challenge: 'Think you can make a better ad?VIEW THE SPOT Hagen Dazs: Not So Fast Not So Furious Super Bowl LIX Set to air in the third quarter of the Big Game, the spot was created by New York-based indie agency nice&frank and directed by Park Pictures' Lance Acord, and slows down the âFast & Furiousâ franchise to an unprecedented, soothing speed. VIEW THE SPOT  Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is launching a new ad campaign to show how it helps travellers get it ridiculously right every time. A continuation of the successful Booking.yeah campaign that celebrates YEAHs experienced throughout the travel journey, the new creative will debut live during the fourth quarter of the Big Game on February 9th, bringing to life Booking.comâs ability to cater to every traveller's unique needs and personalities VIEW THE SPOT  American Family Insurance has partnered with Marvel Studiosâ âCaptain America: Brave New Worldâ to illustrate and showcase the parallels between American Family Insuranceâs Red Roofline and Captain Americaâs iconic shield as trusted emblems of protection. VIEW THE 2 SPOTS  Winning the lottery is an unparalleled thrill, but what if you could amplify that joy multiple times over? Enter the New York Lotteryâs Bonus-X Scratch-Off Games, where players have the chance to multiply their winnings by up to 50 times in January and an astounding 100 times in February. VIEW THE SPOT  The Athletes Code is a ground breaking initiative by Powerade created with Ogilvy, Let it Rip picture, and TELEVISOR. Powerade gave a whole new dimension to its bonds with athletes, embracing the profound truth that mental health is paramount. Itâs a new chapter on sponsorship in the sports world. The initiative supports athletes' mental well-being by allowing them to pause sponsorship commitments without losing support. VIEW THE SPOT Squarespace: Barry and Mosley - Super Bowl LIX Ahead of Squarespace's Big Game ad, the website-building brand has released a short film that reveals the protagonist of the upcoming spot: Barry Keoghan. The star of 'Saltburn' and 'The Batman' returns to a familiar location, the Irish Atlantic coast - not dissimilar to the environs of 'The Banshees of Inisherin', in which his performance earned him a BAFTA Award and Oscar nomination. The actor is joined by a donkey, Don Mosley, who is hoping to break into Hollywood. And for that, the donkey needs a website. The short 90-second film shows the pair on set, with Barry using Squarespace to create his co-star's website. The hope is that starring in a Super Bowl ad will mean more roles for Mosley, and propel the animal to a level of fame never reached by a donkey before. The funny spot pokes fun at the donkey's limited acting range, as well as the difficulties of breaking America as an Irish actor. VIEW THE SPOT  Four daring 70+ cougars out for a joy ride in a 1963 Lincoln Continental convertible show that this older generation can inspire people of all ages in this yearâs Super Bowl teaser spot for WeatherTech from longtime agency partner Pinnacle Advertising. The music-video-inspired ad is set to the 1969 Steppenwolf rock ballad âBorn to Be Wild,â as it follows four audacious women of a certain age living it up around town in their classic convertible. The spot was directed by Grammy-winning film and music video director Joseph Kahn, known for his music videos with artists such as Taylor Swift, Britney Spears, Eminem, Snoop Dogg, Beyonce, Post Malone, Janet Jackson, Mariah Carey and many more.VIEW THE SPOT  In Instacartâs game day spot, beloved grocery brand mascots - including icons from past Super Bowl commercials - unite to show how Instacart takes care of your groceries so you can savor precious family time. The :30 spot will air during the second quarter of the Big Game on Sunday, February 9, 2025. VIEW THE SPOT  Dollar Shave Club has partnered with the newly launched creative studio ST. JULES, founded by longtime creative collaborators Matt Knapp and John Downing, to debut its first major campaign under a bold new creative platform: âThe Clubâ. Directed by Sam Hibbard and produced by Somesuch, the campaign brings to life the world of Dollar Shave Club as if it were a physical club. Itâs a place where guys can be guys, and angry ex-mustaches can burst in and cause a scene.VIEW THE SPOT Michelob Ultra: The Ultra Hustle - Super Bowl LIX In "The ULTRA Hustle", Michelob ULTRA is bringing together superior names in sports and entertainment, including Academy Award nominee Willem Dafoe and Emmy Award winner Catherine O'Hara, with cameos alongside NFL legend Randy Moss, Olympic gold medalist Ryan Crouser and WNBA Champion Sabrina Ionescu in a fun-filled spot that celebrates the joy and spirit of friendly competition. The 60-second spot follows the iconic pairing of Dafoe and O'Hara â as an unassuming duo who take to the pickleball court and dink, shake-n-bake, and hustle their way to beating the competition and collecting Michelob ULTRA. VIEW THE SPOT Hellmann's: When Sally Met Hellmann’s - Super Bowl LIX Hellmann's Big Game commercial 'When Sally Met Hellmann's,' released today, brings together Billy Crystal and Meg Ryan â 35 years after the '80s hit rom-com When Harry Met Sally - evoking timeless flavour and nostalgia with the iconic line: 'I'll have what she's having.' Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film's unforgettable deli scene in Katz's Delicatessen, with a deliciously creamy twist, thanks to Hellmann's mayonnaise. VIEW THE SPOT  Tombras launches its latest campaign for Sweethearts Candies. The OG Valentineâs Day candy is once again leaning into current dating trends with âCommitment Heartsâ â conversation hearts that mean what they say, using scannable AI technology. Instantly get married, move in, or get real headstones to take your love to the grave. New research reveals 83% of younger Americans have moved past the blurry âsituationshipsâ the beloved brand commemorated with last yearâs limited-edition run of 'Situationship Boxes.' Hence this yearâs encore V-Day surprise. Now, consumers can scan actual Sweethearts candies via sweetheartscandies.com to access moving trucks, marriage licenses and even matching heart-shaped headstones â for lovers who want something really concrete. Messages like 'MOVE IN?', 'MARRY ME' and '4EVER EVER?' take users to websites where they can book a move through Piece of Cake Moving & Storage, get married online through Courtly or buy heart-shaped headstones if they truly mean ââtil death do us part.â All consumers have to do is purchase a box or bag of Sweethearts and scan the hearts with a mobile device at sweetheartscandies.com.VIEW THE SPOT e.l.f. Cosmetics: Cloud Skin Safety Video e.l.f. Cosmetics, a brand from e.l.f. Beauty, is soaring skyward with GRAMMY Award-winning singer, songwriter, multi-instrumentalist and long-time e.l.f. superfan Meghan Trainor in a new high-flying multimedia campaign for Cloud Skin, a limited-edition complexion bundle. This marks the third creative collaboration between e.l.f. and Megan, a true reflection of their shared spirit and values across humour, music and making beauty accessible to all. Together, they reimagine the traditional 'in-flight safety video' to guide viewers on how to achieve a dreamy, soft-focus Cloud Skin glow - a look seen and adored throughout Meganâs latest tour. The campaign goes beyond your average pre-flight safety video, pushing boundaries in a more profound way. e.l.f. is once again placing women at the helm, with Trainor cast as the first captain of e.l.f. Air. This powerful visual challenges aviation norms, as men constitute over 90% of pilots globally. The campaign reflects how e.l.f. does it all - delivering light hearted and humorous entertainment, while staying deeply attuned to the needs and desires of its community.VIEW THE SPOT  Dollar Shave Club asks you for the password to enter its doors in new spot directed via Zack Seckler.VIEW THE SPOT  While drug overdose deaths in the U.S. have slowed from their all-time peak in 2022, the overdose crisis is far from over. Thatâs why the Ad Council is proud to announce the launch of new life-saving PSAs as part of their ongoing naloxone education campaign. These powerful ads encourage young adults to carry naloxone so they are prepared to save lives in the event of an opioid overdose. Developed as part of the Ad Councilâs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by StrawberryFrog, the new creative work underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone. VIEW THE SPOT  Universally, dating is hard with 91% of men and 94% of women agreeing it's tougher than ever according to research from Tinder. Flavor powerhouse Knorr and Tinder, the number one most downloaded dating app, wanted to understand what traits or hobbies could make dating easier and conducted a survey that found cooking is the ultimate green flag for 93% of gen Z. So in honour of Valentine's Day, together, they're inviting singles to #UnlockYourGreenFlag by adding cooking, the ultimate green flag, to their list of interests on their Tinder profile to help find more connections.VIEW THE SPOT  The Coca-Cola Company (TCCC) has launched a new branded entertainment titled 'Westsideâs Finest,' which celebrates the ever-present role of TCCC brands across generations. Illustrating the meaningful, comforting role TCCC brands play in peopleâs daily lives across generations, the new creative is a reminder that no matter how much things change over time, itâs comforting to know some things always stay the same. To tell the second annual story of its family of products, The Coca-Cola Company partnered with Kenya Barris, one of cultureâs top authorities on illustrating families across generations. He is best-known as the creator of the shows Black-ish, Grown-ish, and blackAF. Featuring Lauren London, Lionel Boyce, Omari Hardwick and Nelson Franklin (as well as Kenya Barris acting alongside his actual family, wife Rainbow and children Kass and Bronx), the new creative depicts the 50-year journey of a family celebrating the sense of community and connection fostered by TCCCâs portfolio of products through the lens of a family-owned convenience store. Leveraging historical and pop culture moments across five decades, the film illustrates the seamless presence of TCCC brands throughout the passage of time, delivering comfort and familiarity no matter what changes life may throw our way. VIEW THE SPOT |
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