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Seen and noted
Rota Uniprag: The Ants Will Not Hide. Martpet Cominicacao have created these ads for Rota UnipragVIEW THE ANTS AD VIEW THE COCKROACHES AD VIEW THE RATS AD VIEW THE SCORPIONS AD Reclame Aqui: Miles For The People BrasÃlia is the capital of Brazil. It is a city created 60 years ago to be the base of Congress. That's why almost no congressman lives there. Thus, weekly, 600 politicians go and return from their hometowns to the capital city. That means almost 5 thousand trips a week. That's U$ 15 million a year. Approximately 25 million miles accrued in mileage programs. Except for the fact that, if the ticket was bought with public money, the miles belong to the people. Agency: Grey, BrazilVIEW THE SPOT Kellogg’s: The Corn Flakes Ingredients So how can we sell a product that is very energetic and have a lot of ingredients? we choose to sell by the vitamins in it that help to make the product a energetic breakfast. Agency: UNICAPVIEW THE C AD VIEW THE A AD NGO NANIVEL CVV Cascavel: Natural Disasters That Can Be Avoided Campaign for the NGO NANIVEL CVV Cascavel, which helps combat depression through a number available 24/7 for those who need to talk. Agency: Capim.AGVIEW THE FIRST AD VIEW THE SECOND AD National Museum of Fine Arts, Rio de Janeiro: Hashtags of Arts Only 7,5% of Brazilians have the habit of going to museums. And when they decide to visit art exhibitions, they usually prefer trendy or foreign artists. So how could The National Museum of Fine Art draw attention to the oldest Brazilian art collection in Rio de Janeiro, which has been on display for the last 82 years? By giving people a new way to look at these pieces. Agency: NBSVIEW OUTDOOR Artplan: Instagram - Stickers Decór For the first time, Instagram Stories is used as a decoration tool. Etna is one of the biggest home and decor brands in Brazil. In the beginning of 2019, Sao Paulo-based agency Artplan launched a campaign with the concept "Design ao seu alcance" [Design within your reach]. Online and TV spots showed how Etna can help you to renew your home. Now, Etna and Artplan have just created an innovative way of testing new decorations: using Instagram Stories.VIEW THE CONCEPT  Etna is one of the biggest home and decor brands in Brazil. The brand is known for its huge catalogue and for its accessible prices. We couldn't show their products in a common, boring way. That's why Artplan called Caio Beatbox to present as many offers as possible in just one minute. No musical instruments were used, just his skills as a professional beatboxer. A catalogue was never so full of rhythm!VIEW THE SPOT Zumbi dos Palmares College: Black Box Before slavery, they were black experts in many fields, contributing to human history with important inventions that range from the telescope to setting the basis of cubism in art. It should be in school books, but it is not. Zumbi dos Palmares College, the only black college in Brazil, and J. Walter Thompson Brazil have developed the Black Box project, unveiling this side of history in order to bring pride and knowledge to Afro-descendants, promoting a historical correction and placing hidden stories about black people's cultural legacy to the spotlight. VIEW THE SPOT Havaianas: TAP TAP TAP With the growth of Instagram Stories, tapping the screen to flip through content has become habit. And it was that very habit that inspired Havaianas to explore the format in a new way, to tell stories like never before. Called "TAP TAP TAP," the short uses users' contact with the screen to speed up the animation. The project is made up of more than 90 illustrations. As users "skip" through them, they interact with the next image, creating the illusion of movement. TAP TAP TAP was developed by AlmapBBDO with illustrations by LOBO/Vetor Zero.VIEW THE CONCEPT ADT Goiânia: Do Not Get Your Name Dirty on the Square In Brazil, when someone has a very low Credit Score, we popularly say that this person "got his/her name dirty on the square". Based on this, the Box Advertising Agency created a campaign, in which the debtors are encouraged to pay their debts, in order to increase their Credit Score and finally "clear their name".VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD São Paulo State Symphony Orchestra: See The Music The Sao Paulo State Symphony Orchestra (Osesp) launched "See The Music", a project that transforms iconic compositions into pieces of art. From a chip installed in maestra Marin Alsop's baton, the movements captured as she conducted works such as Beethoven's 5th Symphony, were mapped and transformed into paintings, causing a unique kinaesthetic experience for the spectator. Agency: Talent Marcel, Sao Paulo VIEW OUTDOOR  Dogs are lovely. But they unpredictable behavior, as overwhelming as forces of nature, can put your house upside down. Agency: Agencia UMVIEW THE STORM AD VIEW THE AVALANCHE AD VIEW THE HURRICANE AD  Don't drive an like is an Ad of the Executiva Agency of Communication for the Traffic Department of Rio Grande do Norte, Brazil. Using the Facebook like bar to stop the driver's eyesight, the ad warns of the dangers of driving and using the cell phone.VIEW OUTDOOR Plano de Menina (Girl's Plan): The Youngest Candidate Plano de Menina (Girl's Plan), a social initiative whose goal is to give a voice and opportunities to underprivileged girls throughout Brazil, offering courses and workshops on financial education, entrepreneurship, career building, self-esteem, law, citizenship, and other subjects, created the #EqualPay movement in partnership with BETC/Havas, in order to call on public institutions, employers and society at large to reflect on and promote positive initiatives that contribute to making equal pay between men and women a reality. VIEW OUTDOOR  To support your son who wants to be a dancer and suffers bullying because of that. To leave your job to help your daughter who dreams of becoming a violinist. These and other real stories about mothers who help their kids to express their individualities, even when they need to face society in doing so, are portrayed in Nestle's Nido new campaign. Created by Publicis Brasil and launched in all Latin America on Tuesday (7), the initiative pays tribute to Mother's Day and includes an open TV film as well as 3 minutes web documentaries. Aiming to promote a reflection about respect for the identity of those we love and to support mothers and fathers who have been through similar situation, the commercial is tuned by Canadian singer Celine Dion's hit "Because You Loved Me" sung by a children choir.VIEW THE SPOT Stop Handgun Violence: Ban 3D Printed Guns Stop Handgun Violence (SHV) launched a new public awareness campaign created by Arnold Worldwide, this week to drive home the dangers of 3D printed firearms. VIEW THE SPOT Instituto Avon: You Are Not Alone Instituto Avon has partnered up with J. Walter Thompson Brazil to create 'You Are Not Alone.' The campaign give a voice to the real and ordinary objects that where the only witnesses to domestic violence crimes.VIEW THE SPOT VIEW THE SHOE AD VIEW THE TEDDY AD VIEW THE BROOM AD VIEW THE GLASS AD VIEW THE TROPHY AD VIEW THE POT AD VIEW THE PILLOW AD NGO Movimento SuperAção: Without Ramps, Sidewalks Are Walls According to the latest census, published by IBGE in 2010, more than 45 million people stated that they had at least one type of disability. The report also showed that, in Sao Paulo, the largest city in Brazil, only 9% of sidewalks are wheelchair-accessible. Since then, improvements have been made but people with physical disabilities do not yet live in an adapted society and face urban mobility problems on a daily basis. To bring awareness to this issue, NGO Movimento SuperAcao started the project "Without Ramps, Sidewalks Are Walls" ("Sem Rampa, Calcada e Muro" in Portuguese), created by agency Z+. VIEW OUTDOOR  In order to celebrate the 10th anniversary of Usain Bolt's 9.58-second world record on the 100m dash, BETC/Havas partnered with PUMA to create a biographical book in tribute to the athlete. The book titled "The 9'58 Biography" recounts the most memorable events in Bolt's life that led him to break the world record in 2009. In its 224 pages, the book presents interesting facts from the career of the fastest runner in history, based on research conducted by the advertising agency. VIEW THE SPOT  Based on the classic "Where is wally?", The series of ads show, in an amusing and lucid way, how speaking English can bring you to the spotlight.Agency: Executive Propaganda, Brazil VIEW THE FIRST AD VIEW THE SECOND AD Remembeer: There's an Easier Way to Find Your Favourite Beer. Remembeer is an app that works as a searching map in your perimeter that locates any pub the users like the most. Beyond that, it offers plenty options of artesanal beers in each one of that pubs. Considering that, Flex And, created the "There's an easier way to find your favorite beer" campaign. It shows some akward situations where people trying to achieve the perfect beer, instead, Remembeer app tellS them, that there's an easier way to reach it.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Childhood obesity. Your child cannot take that risk. Genetic factors, hormonal diseases and an unbalanced diet are the main causes of obesity in children.Therefore, be careful about your children's diet. Teach them to eat healthy foods in the right amounts and at specific times. Everyone has the right to grow up healthily. The fight against child obesity starts within our homes. Agency: Criola VIEW THE SNAKE AD VIEW THE DYNAMITE AD VIEW THE KNIFE AD VIEW THE GRENADE AD  The traffic in Brazil is considered one of the most violent in the Americas, with Sao Paulo being the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths, according to recent data from the World Health Organization (WHO). During popular festivals, the numbers grow even higher. For example: according to a report from the Federal Highway Police, between 2018 and 2019 there was a spike in the number of drivers charged with drunk driving or who refused to do the breathalyzer test during the Carnival. Aware of its role in this scenario, BrewDog Sao Paulo, a brewery of Scottish origin, promoted the campaign ThrowBackCrash, developed by the ad agency Leo Burnett Tailor Made So as to warn drivers who seem to ignore the facts and the risks of drunk driving. VIEW THE SPOT  Artificial intelligence and facial recognition technologies help read dogs' preferences for a particular product out of their behavioral reactions; aim is to enhance interaction between pets and tutors and boost online salesAgency: Ogilvy, Brazil VIEW THE SPOT Human Rights: The Song Everyone Should Know by Heart In Brazil, the concept of "Human Rights" was belittled and is usually wrongly associated to the idea of protecting outlaws rather than protecting all citizens. To show the full scope of the articles, with the support of the European Union, Fields369, developed a song that put the 30 articles in music, featured by advocates of a wide range of social and cultural causes in Brazil, breaking prejudices and making the 30 articles more accessible and easier to be memorized by the population. This is the first step to change the world and fight for better health conditions, social changes, gender equality and many others problems that we have.VIEW THE SPOT  Rock classics never change. But the biggest rockânâroll radio station in Brazil just did: KISS FM has a new address on the dial. 102.1 is out, and 92.5 is in. Since radio itself couldnât the way to announce the transition, AlmapBBDO teamed up with the station to develop a series of epic board games in a campaign dubbed "Play Rock'n'Roll". The product comes in 4 different varieties, paying tribute to iconic bands: the Beatles, the Rolling Stones, the Who, and Led Zeppelin.VIEW THE BEATLES AD VIEW THE ROLLING STONES AD VIEW THE LED ZEPPELIN AD VIEW THE THE WHO AD  When you taste the intense De Cabron's Traditional Chipotle Sauce, made with selected jalapenos and smoked with fruit firewood for 288 hours in a row, you feel like your mouth is on fire and your body is about to become a rocket, flying into an explosion of flavors. Agency: FullpackVIEW MAN OUTDOOR VIEW WOMAN OUTDOOR  Awareness campaign about excessive alcohol consumption. agency: 433VIEW THE WINE AD VIEW THE WHISKEY AD  Hershey's. Bitter, but good. Agency: BETC / Havas, Sao PauloVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  To make people aware about the fact that not reporting domestic violence is also being part of it, we created a print ad where the people who pretend not to see the evil look like a bad person. ABDM (Associacao Beneficente Deus Menino) is a charity institution that takes care of health issues in the city of Francisco Beltrao, Parana. Agency: 433VIEW THE MAN AD VIEW THE WOMAN AD  There is one suicide every 46 minutes in Brazil. It's almost 12.000 cases per year. An act of despair motivated by depression and loneliness.To help those people, CVV, Centro de Valorizacao da Vida (Center of Appreciation of Life), provides a 24 hours hotline with volunteers trained to offer emotional support. All discreetly and confidentially. Agency: 433 VIEW OUTDOOR  New Burger King print campaign out of DAVID Sao Paulo that features x-ray images of real customers that were injured taking such a big bite out of Burger King's food offering - "We warned you it was big."VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Gava: There Are Easier Ways to be Exclusive. The Brazilian company Gava, a high-end manufacturer of customized furniture and interior design, wants to show that it's not necessary to be a millionaire to be unique. There is an easier way to be exclusive: with interiors that express the lifestyle of each one. Agency: Fosbury&BrothersVIEW THE AD ALRN: Monsters Do Exist In most cases of child abuse, the crime is committed by acquaintances or family members. Many cases of abuse are also committed through the internet. Our attention is decisive in the prevention and combat of this crime.VIEW THE SPOT VIEW THE BOY AD VIEW THE GIRL AD National Geographic: Sounds Of Future Ocean On World Water Day (03/22), National Geographic Latam launched the album "Sounds of future Ocean", to make people aware of the plastic issue on our planet. The album contains 4 tracks with sounds made only with plastic removed from the ocean, and taken to a recording studio. The ocean sounds were recreated using cinema technique called "foley" and represent each of the environments most affected by plastic: beach, open sea, glacier and deep ocean. At the end of every track, a message explains what was used to create those sounds and invites people to rethink their consumption.VIEW THE SPOT Fort Atacadista: Fort Challenge Fort is a Brazilian retail market group. Every year, the group promotes the Fort Challenge, a street marathon at Campo Grande/MS.VIEW STRETCH OUTDOOR VIEW FLEX OUTDOOR VIEW JUMP OUTDOOR VIEW GODOWN OUTDOOR VIEW TURN OUTDOOR VIEW RUN OUTDOOR Uni-RN: The Right Place for Traffic This educational ad aims to educate drivers, so they don't drink and drive. Showing their respective places in the traffic, we surprise the reader by making the electricity pole the place for the drunk driver. Agency: Executive Propaganda, Brazil VIEW THE AD « First « Previous Next » Last » 10 of 10 |
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