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Seen and noted
 Safety beyond the roadGetting around cities is difficult for people with reduced mobility, as they face barriers that are dangerous for them. 40%of the population has reduced mobility. That is why Volvo, the safest car brand on the market, aims to change this reality. For the first time in its history, Volvo takes safety beyond the road. The result? Inclusive Safety, a device that collects and filters the information shared by Volvo vehicles in real time, with the objective of knowing the most accessible route. The initiative made it possible for people with mobility problems to move around cities safely and independently.Because when you feel safe, you can be truly free. VIEW THE SPOT  Burger King has released the third instalment of their 'Confusing Times' campaign with this, 'A Little More Confusing' spot via DAVID, Madrid.VIEW THE SPOT  IKEA has become a household destination for its affordable, functional and stylish home furnishing products and solutions that caters to every member of the family. While stylish designs is the top choice for parents seeking practical solutions for their child's bedroom or playroom, Al-Futtaim IKEA's latest campaign, 'Proudly the Second Best', focuses on how children would rather spend time with their parents giving second place to their bedroom. Agency: DAVID, MadridVIEW THE SPOT  IKEA has become a household destination for its affordable, functional and stylish home furnishing products and solutions that caters to every member of the family. While stylish designs is the top choice for parents seeking practical solutions for their child's bedroom or playroom, Al-Futtaim IKEA's latest campaign, 'Proudly the Second Best' focuses on how children would rather spend time with their parents giving second place to their bedroom. While celebrating the unique bond between parents and their kidsVIEW THE BATHROOM AD VIEW THE DINING AD VIEW THE BEDROOM AD  Phenylketonuria, most known as PKU, is a rare, hereditary metabolic disease with no cure at the moment. Any protein food, such as meat, fish, or egg, must be eaten in extremely small quantities and with a great precision. A milligram or down of food protein intake can cause irreversible brain damage and even death.VIEW THE FISH AD VIEW THE CHICKEN AD VIEW THE EGG AD AMPGY: Fk With Lights On For The Revolution The price of energy in EU has reached record levels. Customers feel they are being ripped off by big electricity companies. In responce, AMPGY, a company that installs solar panels for self-consumption, was born. The goal: to empower users to feel they are the owners of their energy. The problem: there are already more than 770 solar energy companies in Spain. What could we do to make a difference? We launched a promo revolution.VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR  CityMe, the app that provides virtual and audible guides in different cities, has entrusted creative agency Leo Burnett with the creation of its launch advertising campaign, entitled "Shit happens in every city". The campaign aims to encourage all those who had a bad experience in a city to rediscover and reconcile with it through CityMe. This app, founded by Guido Schinocca and Enoc Armengol together with a team from the media group VICE, makes you experience places differently VIEW THE SPOT  A modern-day mermaid becomes the protagonist of the new campaign by LOLA MullenLowe and Gyno-Canesbalance, to tell us that "not all women are made to smell like fish down there, and you don't have to". Gyno-Canesbalance is the leading brand in women's intimate health and its proposal is to free women from discomfort and embarrassment about vaginal problems. LOLA MullenLowe claims with this campaign a direct, uninhibited, and funny communication for vaginal care.VIEW THE SPOT  RES PET is a pet food that is made with 100% natural foods. Being the only food on the market that visits the pet, they value their weight, breed and state of health to create a food tailored to their needs. We could say that it is the only brand that really considers that pets are the kings of the home. Achieving after this new positioning, that the RES PET brand grew in sales volume by 25 percent more than in the year 2022 in just 4 months.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Samsung Espana: Unfear Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual sounds to suit their needs. Autism affects around 70 million people globally and many people with autism have auditory sensitivity which can lead to discomfort and anxiety in reaction to certain sounds. The solution is often noise-cancelling headphones that block out all sounds which leads to complete audio isolation. VIEW THE CONCEPT KFC: Enjoy It's Beautiful Enjoyment is imperfect. This statement is the main premise of 'enjoy, it's beautiful' , the new creativity project for KFC by PS21 creativity agency. The piece goes, in slow motion, through seven different character face-expressions while eating fried chicken, showing-off genuineness in their faces and thus, celebrating something as basic as taste. The spot, recorded over different Colonel Sanders restaurants in Madrid, shows seven different stories with a single common denominator:VIEW THE SPOT VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD  The DGT (General Traffic Office) presents, in collaboration with Accenture Song, Lies, a national campaign featuring a version of the popular classic Vamos a Contar Mentiras (let's tell lies), with the aim of raising awareness of the problems generated by alcohol consumption and driving at a key time: Easter Week, when the number of car trips surges. VIEW THE SPOT  Opera GX, the browser built for gamers, announced today the launch of GX Mods: A new feature which allows users to customize their browsers like never before, from the look and feel, to the sounds, to live filters called Shaders. And to get the word out to the gamersphere, the brand's teaming up with the king of customization himself: Mr. X to the Z, Xzibit. The rapper, known worldwide for hosting MTV's "Pimp My Ride" in the 2000's, is the face of the launch campaign for GX Mods, appearing in a series of online spots to promote the browser's newest feature. Agency: Officer&Gentleman, Madrid VIEW THE SPOT  Sanofi's Enterogermina, the worldâs leading probiotics brand, found a clever way to help parents teach their children the importance of gut health by having their avatars 'crash' their children's livestreams. The campaign "Ready Player Mom" aims to highlight the threats of typical "gamer diets" by tapping mothers of Brazil's most prominent gaming influencers to infiltrate the virtual gaming worlds that have captured their childrenâs attention. With the help of Druide Gaming, the effort recruited the moms of influencers such as Forbes 30 Under 30 honoree Norbu (who has 30 million followers), Flakes Power, Scorpion, and Lipao,VIEW OUTDOOR  LOLA MullenLowe has created a campaign for Magnum to show that whilst the virtual world has its own appeal, there are still certain pleasures, like enjoying an ice cream, that can only be found in the real world. The campaign is composed of a beautiful short film featuring the journey of an avatar who puts on virtual reality goggles to escape to the real world. Whilst she familiarises herself and becomes fascinated with the real world, she is presented with a Magnum ice cream that is impossible for her to bite into and enjoy. VIEW THE SPOT  A year since launching their first ever Pasta Sauce that was 'Ridiculously Late' to the market (but 'Ridiculously Good'), Kraft Heinz New Ventures announces one of the most unexpected partnerships of the year. Household favourite Heinz has teamed up with premium vodka brand Absolut Vodka to make the dreams of Pasta alla Vodka lovers come true, launching the UK's first tomato vodka pasta sauce in a limited-edition launch unveiled today. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Axe: Oops I Forgot This At Your Place Collection AXE and LOLA MullenLowe launch the "OOPS-I-FORGOT-THIS-AT-YOUR-PLACE COLLECTION", a pre-scented clothing line designed to be left behind on purpose. Everyone has experienced leaving a garment at a crush's place, but with AXE's latest campaign, they;re giving people the chance to leave a lasting impression. The collection includes beanies, t-shirts, shirts, left-foot socks, and bandanas, each with a unique scentVIEW THE SPOT Teta&Teta: If You Don't Cry You Don't Get It According to a recent study on social tolerance of breastfeeding in public spaces, one in two women in Spain have had to hide when breastfeeding in public. In addition, 63.5% of women have felt judged when breastfeeding in a public space. Teta&Teta, a non-profit brand, wants to change that. With their latest campaign, Teta&Teta, is aiming to normalise breastfeeding and safeguard breastfeeding women, a right which is protected by the WHO and UNICEF. At a recent launch event, in addition to sharing the results of the study, mothers gave testimonials about their lived experiences of breastfeeding in public. VIEW THE SPOT VIEW OUTDOOR Lipton: Good Shines In Good Shines Out This isn't your typical tea so put your pinkies down and the volume up. Lipton, the world's number one tea brand is taking on a new positioning and with it, the entire tea market. With "Good shines in. Good shines out." The brand adds some energy and Rock 'n' roll to put a spotlight on this traditional drink. The campaign starts in the heart of Kenya. With a focus on the naturalness of tea, the action takes place in Kenya, tea gardens where a good part of Lipton Yellow Label black tea is grown. VIEW THE SPOT  There is a ball that will not stop rolling now that the final match in Qatar is over: the ball for equality, integration and women's rights. A ball that is unstoppable, we present: Unstoppaball. Peanuts&Monkeys, the "evolutionary" agency based in Madrid, and Woman Leader, an international organization aimed at promoting female empowerment, get this ball rolling with the aim of ensuring that the rights that women have enjoyed for the first time in this World Cup in Qatar do not disappear this past Sunday when the ball stopped rolling, as explained on the website created for this campaign: www.unstoppaball.org For this reason, as a symbol of the campaign, they have created a soccer ball covered in women's hair (in a nod to the protests seen in Iran), the same hair that many of them remains cannot even show in public in many countries. of your environment.VIEW THE SPOT  The fires in Spain devastated over 300,000 hectares in 2022, making this the year when the largest area of forest of the past 25 years went up in flames. To prevent the 2022 forest fire data from being forgotten, and remind us that we need to take care of forests all year round, Proximity, experts in data and how to use them to generate creative ideas, has taken advantage of the Christmas season and more specifically, a global icon of this time of year, i.e. the typical Christmas jumper to launch the "Ugly Data Sweater" initiative, along with the NGO Reforesta.VIEW THE SPOT  At J&B we want everyone to be able to celebrate at Christmas, without anyone being left out. But, sadly, on these dates, many people from the LGTBIQ collective feel uncomfortable or rejected in their own families, and cannot celebrate with them. For this reason, we have made this Christmas story starring a grandfather and his family. In addition, we have the interpretation Ella Di Amore, a 26-year-old multidisciplinary trans artist, who gives voice and visibility to the collective.VIEW THE SPOT  According to the statistics of the data and performance system to determine the percentage of possibilities of 'The Analyst'and the prediction model "Stats Perform", Costa Rica is the team with the least probability of being World Champion at the FIFA World Cup, with 0.00% and the least favorite to qualify in their group at just 9.77%.That is why we launched "La Bendita" from the Costa Rican brewery La Mackavela, the first craft beer made with 100% holy water, blessed by a priest, designed to support and, at the same time, ask for a miracle. We know that the forecasts are not on the side of the Costa Rican Football Team, but their faith always remains intact, as it was in the 2014 World Cup, finishing first in the Group of Death. More than a beer to watch the World Cup matches, we want to position ourselves as the official beer of those who never stopped believing for a single minute. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Cogam: LoveWinsQatar The World Cup 2022 tournament organised by FIFA in Qatar is proving to be highly controversial. Due to Qatari policies that contravene LGBTQI+ human rights causing global controversy during the World Cup numerous brands and activists have joined forces to make this problem visible through social actions. Faced with this situation, the advertising agency Serviceplan House of Communication Spain, together with COGAM, the Madrid-based NGO founded in 1986 in favour of the collective, have created #LoveWinsQatar, a social movement with the aim of calling on gamers around the world to share images of love between footballers during virtual matches. Join the the fight for love and respect with #LoveWinsQatar. The mechanics of joining this movement are very simple:1. Score a goal. 2. Direct your player close to another. 3. Capture the image. 4. Share it with #LoveWinsQatar. VIEW THE CONCEPT Abante Asesores: Journeys Through History Spanish financial group Abante Asesores unveils its latest campaign, directed by Marc Corominas, who is represented by Mutt Film in the US and by Smile in Spain. Produced by Smile Productions in partnership with El Ruso de Rocky agency, the emotive 60â film is a historical review of the human instinct to protect money and savings. Known for his authentic and unexpected visual storytelling, Marc Corominas transports viewers back in time to the beginning of civilization. The cinematic spot journeys through history to the present day to depict the historical relationship people have always had with money. VIEW THE SPOT International Committee Of The Red Cross: Trajectory M&M, a director duo composed of director Martin Jalfen and long time friend Mike Usandivaras, joined forces with agency TBWA Spain to shoot a new anti-gun PSA for the Red Cross. The thought-provoking PSA, 'Trajectory,'tackles the tragic issue of gun violence in Latin America, exploring not only the victim of a stray bullet but also the family and loved ones tragically impacted by its trajectory. Thom Yorke (Radiohead) provided the track titled "Dawn Chorus." The film was recently named a finalist at the El Ojo de Iberoamerica festival for several categories including writing, cinematography, and craft, and again for cinematography at the Ciclope festival in Berlin. VIEW THE SPOT Int. Day Against Breast Cancer: Think Before You Pink For International Day Against Breast Cancer, director and creative director Irene Baque collaborated with Teta y teta to tell the story behind the pink ribbon and as a consequence, how pink washing is affecting the women battling breast cancer. Through the voices of seven women who have been affected by breast cancer, THINK BEFORE YOU PINK shines a light on the lack of support and funding that this illness has. The call to action at the end, demands more psychologists, more investigation, more accessibility, and more prevention. In this film we also hear from Julie Haley, Charlotte Haley's granddaughter, the woman who invented the ribbon to raise awareness about this illness in America and the real story of why the original peach ribbon became commercialised to the pink ribbon of today. VIEW THE SPOT  Magnum ice cream unveils AWA by Magnum with a campaign by LOLA MullenLowe to celebrate upscaling Magnum's female empowerment programme throughout their cocoa farming communities in Cote d'Ivoire. In collaboration with NGOs and partners through Magnum's supply chain network, such as CARE International and 100WEEKS, the AWA by Magnum programme provides women in the cocoa farming communities with the entrepreneurship and literacy skills, funding (through direct mobile payments) and infrastructure of the Village Savings and Loan Association (VSLAs). This helps the women to financially establish themselves independently, providing training to further their economic understanding and provide a lasting impactVIEW THE SPOT Opera GX: Gaming For All Challenge Opera GX announced today that it's partnering with TikTok for the #GamingForAll Challenge to benefit AbleGamers, a non-profit organisation dedicated to using gaming to foster inclusive communities and improve the quality of life for people with disabilities. Opera GX, 'the browser for gamers', is on a mission to enable all users to pursue their passion for gaming, no matter what their goals or abilities. That's why theyâre teaming up with visually impaired Street Fighter champion BlindWarriorSven to inspire gamers to challenge themselves to overcome their personal obstacles VIEW THE CONCEPT Dove : Real Virtual Beauty Dove enters the world of gaming with the global launch of Real Virtual Beauty, a campaign by LOLA MullenLowe that challenges the representation of women in games, supported by allies across the industry including Epic Games'Unreal Engine's education team and Women in Games. The campaign was inspired by a new research study from Dove, in association with Women in Games, showing that 60% of girls and 62% of women feel misrepresented in games, with over one third of young girls'self-esteem being negatively impacted by the current lack of diversity across avatar characters. Dove and LOLA MullenLowe created a series of avatars inspired by real women that portray a diverse mix of real beauty VIEW THE CINTHIA SPOT VIEW THE COCO SPOT VIEW THE SAM SPOT VIEW THE LILY SPOT VIEW THE CONCEPT McDonalds: The Burger That Could Not Be TBWASpain has created this new "The Burger That Could Not Be" campaign for McDonald's.VIEW THE SPOT Biogen / FundAME: Invisibles 'Invisibles' is an awareness campaign to make visible all the lives behind Spinal Muscular Atrophy (SMA), a highly disabling rare neurodegenerative disease. The challenging reality of SMA patients is invisible to most of society. But there are many more people behind someone with SMA. Lives whose invisible work makes it possible for patients to lead a better life.Agency: VMLY&R Health, Spain VIEW THE TV SPOT VIEW THE WINDOW AD VIEW THE SWING AD VIEW THE YOUNG AD Magnum: A Tribute From One Classic To Another Wolfgang Amadeus (Amade) Mozart (1756-1791) was and continues to be an icon that fascinates people all over the world. Now Magnum, honors the great master with the first music video for one of his compositions - a remix of the first movement of his 25th Symphony. The premiere of the video "MOZART by MAGNUM" took place on July 29, 2022, at the composer's birthplace in Salzburg during a reception hosted by the International Mozarteum Foundation and Magnum. Agency: LOLA MullenLowe, Madrid VIEW THE SPOT New Heinz Pasta Sauce UK: Ridiculously Late. Ridiculously Good Heinz, the iconic brand and tomato experts established in 1869, made consumers wait more than 150 years for a tomato pasta sauce. It has also been more than 150 years since the beautiful sport of football was invented by the English, who have now finally won the European football Championship. Created by Wunderman Thompson Spain, the communication platform 'Ridiculously Late. Ridiculously Good' was used to launch the new range of Heinz Pasta Sauces. It appeared for the first-time last February across press, OOH, digital TV and social. VIEW THE FIRST AD VIEW THE SECOND AD  With temperatures in London hitting highs of 40 degrees (104 F), Magnum & LOLA MullenLowe Madrid have quickly reacted with posters of melting Magnums. The 24-hour campaign is composed of five different poster designs placed in bus shelter sites around the city, in which you see the repercussions of the record temperature on the classic Magnum ice-cream stick. All accompanied by the headline: 'On the hottest day ever, enjoy it before it melts.' The campaign is also set to run on social media. The posters will only run-on Tuesday 19th July, before the record temperature drops the following day. The pieces were crafted by photographer Ed Sanca and Illustrator Nicolas Germani.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD VIEW THE SEVENTH AD  Your signature meal, in Spanish is called "Plato Bandera" (Flag Meal). By playing with this words, we realized that technically it becomes a signature meal once you conquer and mastered that meal. VIEW THE FIRST AD VIEW THE SECOND AD Valencia Tourist Board: He Who Has Lived It Knows It The latest ''He Who Has Lived It Knows It'' campaign for the Valencia Tourist Board has the same title as the 2021 campaign, which was inspired by a well-known Lope de Vega poem, which he wrote during a stay in Valencia. For the latest incarnation of the campaign Lope de Vega's poem has been revamped by the Rapper Arkano, utilising the tech of AI, and giving the campaign a more youthful and contemporary tone through the combination of rap with AI. Agency: Serviceplan VIEW THE TV SPOT VIEW THE CONCEPT  In a truly collaborative effort, LOLA Mullenlowe and Golin London have partnered with luxury Dutch fashion designer, Iris Van Herpen one of the industryâs most talented and forward-thinking creatives to design an Haute Couture vegan dress inspired by the iconic Magnum Vegan, as part of an innovative collaboration with Magnum Ice Cream. The campaign launches today after the Magnum Vegan Dress was unveiled exclusively to global media and a host of A list guests on Monday 4th July at Elysee Montmartre, during Paris Fashion Week. VIEW THE VEGAN DRESS SPOT VIEW THE RUNWAY SPOT Heinz Pasta Sauce: Ridiculously LateVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD « First « Previous Next » Last » 2 of 13 |
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PS21, Madrid has created this 14 minute horror film titled, 'The Massacre' for KFC.