Seen and noted
Accomplice London has released its 2024 Christmas film for Carib Breweries. Directed by Rogueâs Max Fisher, âHome For the Holidaysâ is the latest instalment of Caribâs annual Christmas narrative which follows the exploits of a local bus driver who is alone at Christmas. Shot on location in Trinidad and Tobago, the film features an iconic soundtrack performed by four-time Grammy Award winning singer-songwriter, Joy Williams.
VIEW THE SPOT Medicines Sans Frontieres:Seconds Save Lives
Humanitarian medical aid charity, Médecins Sans Frontières (MSF), launches its new Winter appeal with the TV ad âSeconds Save Livesâ. MSF is an international humanitarian organisation providing medical care where it is needed most â to people affected by conflict, epidemics, disasters or exclusion from healthcare.
VIEW THE SPOT
Audible, a leading provider of spoken word entertainment, has revealed its latest social campaign, a spoof on the true crime genre, which sees UK content creator Ayamé give her stolen lunch at work the full force of forensics. Created and produced by independent agency Recipe, for Audible, this two-part series blurs the lines between fiction and reality, immersing audiences in a high-stakes steak sandwich mystery.
VIEW THE SPOT
Starbucks' new campaign, launching November 11th across TV, social, and digital channels, celebrates the authenticity of the holiday season by acknowledging the full range of emotions it brings, from joy and nostalgia to excitement and calm. It emphasises that it's normal to feel a variety of emotions during the holidays and positions Starbucks as the perfect place for a comforting sip when the holiday chaos becomes overwhelming.
VIEW THE SPOT
Tesco is set to help get people feeling festive through the winter months with its 2024 Christmas campaign, 'Helping Feed Your Christmas Spirit'. Created by BBH London, this year's campaign follows the story of Gary and taps into the key moments of the season, exploring the things that top up, or feed, our Christmas spirit, as well as the things that might see it start to waver, ultimately offering a message of togetherness, nostalgia and festive joy.
VIEW THE SPOT
UK-based independent environmental charity Keep Britain Tidy has today launched a new behaviour change campaign to highlight the environmental damage caused by dropping cigarette butts into drains. Research by Keep Britain Tidy reveals that up to 5,000 cigarette butts end up in a single drain every year in Britain. With over 1,000,000 drains nationwide, this presents an unprecedented volume of cigarette butts ending up in UK waterways.
VIEW OUTDOOR
Harvey Nichols has partnered with 'The World of Tim Burton', a global exhibition, making its final stop at the Design Museum in London. In celebration of this partnership, they have collaborated with The Berry (creative production studio) and The Berry Boys (duo-directors) to create a curiously charming Christmas animation to promote Harvey Nichols this Christmas. One snowy Christmas morning, a sleeping Robot Boy is awoken by a departing Santa Claus and his loyal reindeer, who have left a HUGE amount of presents underneath the Christmas tree. Robot Boy cannot believe his wide, metal eyes (Christmas is finally here!). With an electrical surge and sudden mechanical roll, Robot Boy rolls his way over to inspect the wrapped goodies that have been delivered.
VIEW THE SPOT
NHS England has unveiled a new multichannel campaign âAct FASTâ, to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing âHelp Us, Help Youâ campaign, was developed in partnership with M&C Saatchi UK.
VIEW THE SPOT
First Roundâs On Me has launched its latest ad, directed by NM Talentâs Harry Guest, showcasing a refreshing yet more traditional approach to dating. Set to captivate audiences across the states, this new campaign emphasises the importance of ditching the swipe and getting real dates. The app, which is designed to make sure users meet in person, is inspired by a time when people met naturally instead of primarily on dating apps.
VIEW THE SPOT
Hollywood couple Elsa Pataky and Chris Hemsworth have collaborated with Experience Abu Dhabi, sharing all the city has to offer blending rich culture, adventure, and peaceful escapes, with incredible weather and endless experiences for every kind of traveller to enjoy at their own pace.
VIEW THE SPOT
Train operator Greater Anglia has unveiled its 2024 festive campaign, âChristmas lightsâ, which also introduces its new creative platform, âItâs Great Out Thereâ. The Christmas campaign and platform, featuring the return of the iconic Greater Anglia Red Hare, were developed in partnership with Atomic London following its appointment as Greater Angliaâs integrated creative agency earlier this year.
VIEW THE SPOT
Housing and homelessness charity Shelter today launches its 2024 Christmas campaign, titled âWorld of our Ownâ, which steps into an imaginary world to escape the harsh reality of temporary accommodation. It comes as figures from the Ministry of Housing, Communities and Local Government show that over 150,000 children in England are currently homeless and living in temporary accommodation, an increase of 20,000 since last year and the record highest ever.
VIEW THE SPOT
In a fresh campaign designed to build awareness across key UK towns and cities, Uber has launched 'Your nearest Uber driver is minutes away.' Aimed at drawing new customers from 14 towns and cities in Northern England, the campaign seeks to highlight Uber's presence in communities outside the traditional metropolitan hubs. The campaign emerged from an in-depth analysis of Uber's UK reach. While data showed ample ride availability in these areas, it also revealed that many local residents were unaware that Uber operated in their town.
VIEW THE 2 SPOTS
Hyundai UK has continued to challenge brand perceptions with a follow up to its hugely successful pronunciation ad from 2023. Created by Innocean UK, âWhere Have You Been?â
VIEW THE SPOT Ebay: Listing In Lights
eBay has announced the launch of 'Listings in Lights,' an immersive display in the heart of London that promotes private selling and lets people shop pre-loved items across luxury, fashion, home, tech, and toys, from eBay sellers across the UK. Listings in Lights follows last monthâs removal of selling fees for private sellers in the UK, making it free to sell across all categories except for motors.
VIEW THE CONCEPT
M&S has launched its Christmas 2024 campaign, starring Dawn French, and directed by MJ Delaney via Merman. The 6-part ad series captures the true spirit of Christmas, with M&S Food at the heart of the celebration.
VIEW THE SPOT
Morrisons' new Christmas ad celebrates the stars of Christmas - the hosts who will choreograph the nation's festive feasts - as they prepare to put on the greatest show at home. The ad, via creative agency Leo Burnett, which debuts on Monday 4th November during ITV's 'Coronation Street' sees the much-loved singing oven gloves reprise their roles for a new performance.
VIEW THE SPOT
With the festive season fast approaching, online retailer Very is using the power of creative consistency to maximise impact via its marketing. At the heart of this strategy is bringing back its much-loved and highly effective flamingo-filled Christmas creative. The insight-driven campaign, developed in partnership with The Gate in 2023, launched the brandâs fun and flamboyant brand characters and proved to be a hit with customers.
VIEW THE SPOT
Argos has released its 2024 Christmas campaign with the help of Golden Globe winning director, Michael Gracey. Starring two familiar faces once again, brand mascots Connie the doll and Trevor the dinosaur help to shine a light on how the retailer can fulfil customersâ festive dreams no matter what they are. The campaign will consist of TV, press, OOH, social and an activation which will allow participants to bring their own Christmas dreams to life.
VIEW THE SPOT
Step into Christmas and get ready to discover the fashion, beauty and homeware icons that will bring a touch of luxe to your celebrations, from the likes of Estee Lauder, YSL, Lancome, Marc Jacobs, Hugo Boss many more of your favourite brands. Actress, Elizabeth Hurley; Model & TV Host, Leomie Anderson; Comedian, Ellie Taylor; and Model/Presenter, Hannah Cooper-Dommett, reveal all their festive favourites.
VIEW THE SPOT
Sky Broadband reveals âThe Forty-Seven %â, ahead of the Womenâs Esports Final, the culmination of the year-long Women in Gaming 2024 initiative.
VIEW OUTDOOR
Shoppers will be thrilled to hear that their favourite carrot, Kevin, is returning to our screens tonight (Monday 4th November). The campaign, created by McCann, opens in a festive snowy village on Christmas Eve, but it soon transpires something is going on as a black and white van screeches into view. A series of humbug characters appear to capture the 'Christmas Spirit' before zooming off leaving the once glowing village in darkness.
VIEW THE SPOT
The magic of Christmas has begun as Sainsbury's debuts its exciting new advert today. Inspired by Roald Dahl's timeless and cherished story, the new Christmas advert features the beloved BFG alongside Sainsbury's colleagues as they take viewers on a whimsical culinary adventure. The ad opens with a captivating scene featuring the infamous ugly vegetable, a towering, knobbly, black-and-white striped snozzcumber that will evoke memories of the beloved book. Suddenly â thud! â a cleaver comes in and chops it in half. Meanwhile, off-camera, a familiar voice is fantasising about much more pleasant alternatives, "Prawn Coat-tails, Beef Welly-boot, Wigs in Blankets".
VIEW THE SPOT
Today, John Lewis launched the second campaign in its trilogy. 'Give Knowingly' celebrates the wisdom and wise choices of its customers, as they search for the perfect Christmas gift for their loved ones. It reinforces John Lewis as the home of gifting and showcases the breadth of the retailer's offer. It's the second chapter of John Lewis's much-cited trilogy for the Golden Quarter. Chapter One announced the return of Never Knowingly Undersold in September and Chapter Three will launch its always-anticipated Christmas ad later this month.
VIEW THE SPOT
Building on the viral success of '72 Hours in the Life of Stormzy' and the 55-hour battery life of Dyson OnTrac headphones, this commercial dives into the mind of a rockstar. Experience how Stormzy's creativity is fuelled by his OnTrac headphones, immersing him in every moment of inspiration.
VIEW THE SPOT
In a world full of funeral plan ads which focus on encouraging people to make their funeral wishes known, Story tapped into the insight that a key motivator for buying a funeral plan is to make sure you reduce unnecessary emotional and financial stress on your loved ones when youâre gone.
VIEW THE SPOT
To mark the release of the new Link Pay feature in the refreshed Lloyds mobile banking app, Lloyds is expanding its biggest ever multichannel campaign - âThe Power To Do It Allâ - with a new advert that highlights the ease of requesting money from family and friends.
VIEW THE SPOT
Tesco quite literally stands for quality food in a new OOH campaign by BBH London, which replaces the letters of its famous logo with beautiful fresh produce starting with T, E, S, C and O. Called 'ICONS', the campaign is BBHâs response to a brief to make Tesco stand for quality food. Conventional marketing wisdom dictates that you should never alter your established brand logo. BBH recognised, however, that even stripped back to its five blue chevrons, the Tesco brand identity is still unmistakeable, and saw it as an opportunity to do something iconic. Aimed at everyone who loves their food, from a beefy tomato to a crispy fried egg, 'ICONS' uses beautiful photography by Will Cooper, who shot each item of produce with the same love and attention to detail that Tesco pays to sourcing it. And by replacing the letters of TESCO with food, the posters give passers-by a playful puzzle to work out and truly let the food do the talking.
VIEW OUTDOOR 1 VIEW OUTDOOR 2 VIEW OUTDOOR 3
Guinness is inviting more people to experience the joy and communion of a perfect pint at home with its new campaign, âDancing Can,â a modern nod to the beloved 1994 âDancing Manâ ad. This latest campaign highlights how the Guinness Nitrosurge device puts the power of a perfect pour directly into consumers' hands. Launched in Great Britain last year,
VIEW THE SPOT
The campaign celebrates Negroni Week and Campariâs strong ties to cinema. Inspired by Wes Andersonâs The Grand Budapest Hotel and Moonrise Kingdom, the film follows world-renowned bartender Joe Schofield as a deadpan businessman in a quirky hotel room. He opens his trunk, revealing the secret ingredients for his signature Negroni, and carefully crafts the drink - paying homage to the art of mixology and the whimsical worlds of the silver screen. Â
VIEW THE SPOT
The series, developed by Ogilvy UK, celebrates the synergy between a ârunnerâs highâ and creative flow, both of which evoke feelings of euphoria and a state of âfull flightâ. The first episode, which launched across Instagram, YouTube and HOKAâs website, is supplemented by CRM and paid media.
VIEW THE SPOT Lenovo: Introducing Alzeimer's Intelligence
Lenovo⢠in collaboration with Innovations in Dementia, launched Alzheimerâs Intelligence, a photorealistic 3D avatar with custom AI based on the lived experiences of people with dementia and Alzheimerâs. Curated by Zeno London, this proof-of-concept project gives people and families navigating a diagnosis of dementia 24-hour access to a conversational avatar that offers curated first-hand perspectives of the disease that are often missing from existing resources. In this first-of-its-kind application,
VIEW THE CONCEPT
McCann Demand has launched its latest campaign for Acer, leading brand of computer hardware and electronics, bringing its Predator collection to life by personifying product features as unique characters within the superhero squad: âPredator Force.â
VIEW THE SPOT
Royal Mail launches a new campaign in the run-up to Christmas, highlighting the variety of ways customers can send parcels through the companyâs expanded range of drop off and collection options. Created by AMV BBDO, the âSend It Your Wayâ campaign shows how Royal Mail has made it even easier to send parcels thanks to the launch of lockers and Collect+sites, in addition to at-home collection service, Parcel Collect.
VIEW THE SPOT
Renowned actor Billie Piper has partnered with Refuge for âMake the world a Refugeâ, a campaign that explores many different forms that domestic abuse can take and the impact on survivors. Having starred in a host of films and TV shows, Refuge ambassador Billie will now feature in a new campaign developed by AMV BBDO to highlight the many subtle and insidious ways that abuse can manifest in relationships.
VIEW THE SPOT Old Spice: Big Man Ting
Old Spice is shaking up the UK deodorant market with a bold new campaign that helps young men stand out and âsmell their age'. Itâs breaking into the Grime scene â collaborating with iconic artist, Chip, to give British men the independence they deserve â and a scent to match. Entitled Big Man Ting,
VIEW THE SPOT VIEW 3 OUTDOORS Mayhew : Light At The End Of The Tunnel
Mayhew, the animal welfare charity, has launched a poignant print and outdoor campaign designed to raise awareness of the positive impact animals can have on mental health.Launched in honour of World Mental Health Day, the campaign, developed by McCann Demand, responds to the alarming statistic that one in seven adults in the UK report their mental health as poor or the worst it has ever been.Building on a recent YouGov survey that found 90% of UK dog owners feel mentally healthier thanks to their pets, McCann designed this campaign to highlight Mayhewâs TheraPaws programme,
VIEW OUTDOOR
Creative agency Eleven has joined forces with Oxfam to create a bold new campaign film that highlights the staggering environmental cost of luxury travel. The film, directed by Eleven, introduces âUnfairways.comâ - a fictional luxury airline for the super-rich.
Using stark comparisons, the film spotlights how the ultra-wealthyâs extravagant lifestyles are wreaking disproportionate damage on the planet while people living in poverty â who have done the least to cause the climate crisis â are suffering the most from its devastating impacts. Through a satirical lens, the film makes a serious call for urgent government action â to increase taxes on private jets and superyachts to help ensure that those most responsible for climate destruction pay their fair share. VIEW THE SPOT
The campaign shines a light on c2câs dedication to maintaining a safe, enjoyable way to travel by highlighting its capabilities in identifying fare-dodgers and holding them accountable; showing them that there are dire consequences if caught, and that risking saving a few quid on fare evasion is not worth the gamble.
The new âarrestingâ ads play on the fact that fare evaders are gambling with high stakes by depicting the messaging in gambling styles such as playing cards; a roulette wheel and a fruit machine. VIEW OUTDOOR « First « Previous Next » Last » 2 of 171 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |