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Seen and noted
Cool Water Reborn by Davidoff: Reborn Cool Water Reborn by Davidoff is evoking the provocative late '90s style of fragrance advertising with a campaign aimed at a new generation of fragrance users - the story of a man rising from the ocean, renewed. The campaign for Davidoff's new eau de toilette Cool Water Reborn was developed by Select World, the same agency responsible for Cool Water's trailblazing launch campaign a quarter-century ago. It was produced by Iconoclast, Germany and directed by Matt Lambert, who is best known for his intimate and often queer-driven storytelling and image making. VIEW THE SPOT  What is behind the fascination with basketball? This ad picks up on a phenomenon only known by both basketball fans and players: that particular and smooth sound we can hear when the ball scores a hit and skillfully doesn't touch the ring, in this case, used as a soothing and hypnotic way to talk about the latest Basketball issue of Sports Illustrated.VIEW THE SPOT Sports Illustrated: Paper Ball You can be 100% analog yet 100% interactive. To prove this, we created this print ad to promote the latest Basketball edition of Sports Illustrated in Germany, inviting readers to engage with the ad and enjoy a basketball experience by themselves.VIEW THE AD  One Dollar TV is the first independent global TV network that connects filmmakers directly with their audience and investors. In order to collect new story films for our startup, we decided to send a message to this world using pigeon mail.VIEW THE SPOT Hornbach: The Sneaker Pool It doesn't depend on the size of the project. Except when you build the biggest sneaker pool ever. Namely 5 meters long, 2.10 meters high and a full 850 kg in weight.Agency: Heimat, Berlin VIEW OUTDOOR  Innocean Worldwide Europe has released this print campaign for Hyundai. VIEW THE BEAR AD VIEW THE CHAMELEON AD VIEW THE EAGLE AD  Creative agency INNOCEAN Berlin celebrates Kia's ongoing move into the world of electrification with a campaign that not only strengthens the Niro's strong legacy, but also reinforces the brand's message: everything Kia does should inspire people and help bring their ideas to life. To highlight the Niro as the family of models that has always been able to package new technology in the right ways for its customers, the 'Make way for wonderful'campaign was launched with two films VIEW THE MESSAGE SPOT VIEW THE GRADUATION SPOT PEAK Sport / German Basketball: The Jersey Color Swap Unfortunately, racism continues to be a problem in Germany, an issue which once again reached its tragic climax in February 2020 when a racially motivated terrorist killed nine people before killing himself in the city of Hanau near Frankfurt. Two years later and the attack is still fresh in people's minds. For the International Week against Racism, Hanau's basketball team made a clear statement to not forget, to stand up to racist hate and embrace diversity and tolerance. The campaign was initiated and implemented by Serviceplan Campaign, together with jersey sponsor PEAK Sport. VIEW OUTDOOR Mercedes Benz T Class: Life Gets Big Room for the whole family â with up to three child seats on the rear bench seat. Plenty of loading space for leisure and sports enthusiasts. Sliding doors provide quick boarding and disembarking and flexible loading options. When life gets bigger, the new T-Class is ready and waiting. The international campaign for the new premium small van is an entertaining and creative demonstration of how it combines great use of space and functionality with style and comfort. VIEW THE SPOT WW (Weight Watchers): Wellbeing that Works Ivan Jurado directs the down-to-earth repositioning of WW (Weight Watchers) for Germany and Switzerland. Under the concept 'Wellbeing that Works' the campaign, in a manifesto format, is a call for Wellbeing in all its aspects: physical, social, and mental health. The shooting took place in Hamburg during three days, last February, in which we had to adapt to the sun, rain, wind and snow! Which led us, among many other things, to end up shooting a beautiful snowy beach, when originally it should have been a summer sunrise. All the characters that appear in the campaign are brand ambassadors and none of them had previous filming experience, which made the project even more special and authentic. VIEW THE SPOT Genesis Motors Europe: Genesis Power Lines When was the last time you saw the world in a new light? With this thought-provoking question, the South Korean premium car brand Genesis and their lead creative agency Innocean Berlin team up to launch the new all-electric GV60. The film, directed by Salomon Ligthelm, works as the campaign's centerpiece, and stars the British multi-media artist and technologist, Jason Bruges. It's a mesmerising story inspired by the Genesis Power Lines where Jason puts the GV60 and its electric capabilities to the test, by powering a custom-made art installation made of multiple laser beams stretching across an enchanted Portuguese forest. A dome-shaped 12m wide laser installation is the final act of Jason's creation. The original music by Emmit Fenn reinforces the serene and contemplative aspect of the brand.VIEW THE SPOT AROYA / GABY Inc., / Last Prisoner Project: Freedom Grams On 20 April, international day for cannabis, AROYA, GABY Inc., and Last Prisoner Project launched Freedom Grams, an innovative cannabis brand that comes in packages of 0.3, 3.5, 8.7, 18.0, and 23.5-grams - the exact amounts of cannabis for which others in the U.S. are currently incarcerated. With creative concept and communication developed by Serviceplan Group for longstanding client AROYA, Freedom Grams was made available through retail and distribution partner GABY Inc., with all proceeds going to Last Prisoner Project, a nonprofit dedicated to fighting for the release of cannabis prisoners through legal and legislative intervention. VIEW THE SPOT VIEW THE CONCEPT  'More to Explore', a new print and OOH campaign for Chupa Chups, visually transforms the delight of enjoying a longer-lasting lollipop into an expedition to the majestic universe of taste. The eye-catching campaign conceived by Serviceplan Group and crafted by Illusion CGI Studiomade the product the star of the imagery, embracing every detail from surface to air bubbles and translucent gum core: an XXL eye-candy. Serviceplan worked closely with innovative CGI studio Illusion in Bangkok. And the mission is fruitful: stunning details combined with the vibrant colors of the four iconic Chupa Chups flavors - Cola, Apple, Strawberry and Tutti Frutti - open up imaginative new worlds, ready to be discovered.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD AMBER Alert Europe: Think Before You Share - Birthday To mark International Missing Children's Day, AMBER Alert Europe, non-governmental organisations (NGOs) in the field of child protection, and law enforcement officers from around the globe launch a new campaign with the motto 'THINK BEFORE YOU SHARE'. The campaign is dedicated to raising awareness around a topic that has increasingly become an issue for minors over the past years - sharing self-generated naked images, VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD Penny: Las Wedding After successfully performing 22 weddings in one day in a Berlin branch of PENNY that was transformed into a Las Vegas-style Wedding Chapel, PENNY and Serviceplan are celebrating a social media campaign that combines Berlin charm and Vegas flair in an attention-grabbing way. On February 22nd2022, 22 couples tied the knot at the PENNY store in Berlin's Wedding district. In mid-February, PENNY used its social media channels to invite people who were planning to get married, or who wished to renew their vows, to have their ceremony performed by an Elvis impersonator in the supermarket aisles of a PENNY store, specially adapted into a Vegas Chapel of Love. VIEW THE TV SPOT VIEW OUTDOOR  Dot Go, the first app that connects objects to actions, has launched in the App store. The innovative platform created by Serviceplan Innovation and Dot Incorporation and developed by Hyperinteractive for blind and visually impaired people, is now available worldwide on the App Store and can be downloaded for free on the latest iPhones and iPads. Dot Go connects objects with actions - for endless possibilities. Serviceplan Innovation has found a solution to this problem. Dot Go is the first ever ''object interaction'' app. Unlike existing apps, it not only detects objects in the environment but also connects them to actions.VIEW THE SPOT  Pregnancies can be filled with feelings of joy and anticipation, but 1 in 6 pregnancies do not have a happy ending and even though miscarriages are not uncommon, they are hardly ever talked about publicly. ELTERN, Germany's leading family and parenting platform wants to change this with an awareness campaign to help those affected feel less alone. The message aims to help alleviate some of the pain and free parents from feelings of guilt and self-blame. At the heart of this campaign is a moving film created by GGH MullenLowe which launches on Mother's Day (May 8th).VIEW THE SPOT Burger King: The Pregnancy Whopper With a representative survey among pregnant women and mothers, Burger King Germany finally reveals the myth surrounding pregnancy cravings: For 58% of the surveyed women, it is a thoroughly familiar phenomenon. 76% say that resistance to pregnancy cravings is impossible and that they are simply too strong. In the run-up to Germany's Mother's Day on May 8th, Burger King Germany highlights that no expectant mom must feel alone when falling for special food combinations and provides a tasty way to indulge in their pregnancy cravings. For the campaign, created by Grabarz & Partner, Hamburg, Burger King Germany developed special pregnancy Whopper sandwiches with some of the most popular food combinations according to the survey, such as cucumber and jam, fish sticks and applesauce and curry sausage and fried herring. VIEW THE SPOT  The year 2020 brought changes to everything we knew as usual. With Covid-19, we all needed to learn new social skills and relearn an essential one: coughing in our elbows. What was once accepted - coughing in your hands - back in normal days became like watching X-rated content in public. Using people's imagination, we developed an ambiguous hand position that can make you think of a ''blowjob'' even if you only cough. We highlighted this perception with vivid portraits of ordinary people. We placed a 70's like porn lettering just in the right place, between the mouth and the hand, covering the space to highlight the impression of something x-rated. With humor, we aimed to bring across the ad a fundamental social goal of the campaign: to diminish the transmission of the virus via education.Agency: Saatchi & Saatchi, Dusseldorf VIEW THE MAN AD VIEW THE ANCIENT AD VIEW THE WOMAN AD  Common belief places the heart at the center of everything happening in our body. The reality is different. The true hero is our liver - it powers our entire body. This inspired a beautifully crafted metaphor that portrays the entire body as an amusement park, in which the liver is front and center of everything as an energy generator, the true powerhouse for the body. Every organ is represented by an attraction with seamless details to evoke their functionality allowing us to explore different dimensions. Agency: Saatchi & Saatchi VIEW THE AD Mauritius Images: Clear The Right Clear The Ocean Jung von Matt/NECKAR has partnered with Mauritius Images to turn watermark into "plasticmarks", in this new campaign helping to clear plastic from our oceans.VIEW THE CONCEPT  HORNBACH kicks off the gardening season with a campaign that only the No.1 project hardware store could conceive. At the heart of what's probably HORNBACH's most complex spring campaign of all time is a madcap advert of epic proportions (2:14 minutes long), showing what can happen if you don't look after your garden in spring: It will simply find its own way to the nearest HORNBACH store - even if it must steal your car to get there. Agency: Heimat, Berlin VIEW THE SPOT  A car breaking down in the middle of nowhere isn't the funniest of situations to find yourself in but have no fear Oskar Baard and Bosch have you covered. This hilarious new commercial from the Hobby Films director shows off just how officiant and stress free it is to have your precious vehicle back on the road again. From a Future Lab straight out of a science fiction flick to mechanics with an unusual number of arms the folks at Bosch have you covered. Oskar brings his trademark brand of comedy to the piece with sharp visuals and confident camerawork, bringing a blockbuster feel to the commercial. Agency: Jung von Matt VIEW THE SPOT Curtice Brothers: Ketchup to the Rescue In a world where marketing research groups are placed in small rooms and paid money for their "unbiased" opinions, Curtice Brothers went searching for truly honest opinions and comments on their award-winning ketchup. To prove the unique quality of Curtice Brothers, they let the brutally honest users of TripAdvisor review the ketchup without even knowing. They found the worst restaurants on TripAdvisor, gave them bottles of Curtice Brothers to place on their tables for the clients and just waited to see if the ketchup would make any difference to their ratings. Gioca a plinko onlineAgency: Ogilvy, Berlin VIEW THE SPOT Reporters Without Borders: The Truth Wins Reporters Without Borders is turning the lottery numbers into an access code for independent information in this campaign via DDB Germany fighting against press censorship.VIEW THE CONCEPT  Phyllis Robinson was a remarkable woman. But in 1949, men stood in the spotlight. While Bill Bernbach is often credited for sparking the creative revolution, only some know Phyllis Robinson was the true influence behind so much of DDB's iconic work for Orbach's, Volkswagen and Polaroid. Phyllis was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. She was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency's first Copy Chief and the first female Copy Chief in the United States. As an extension of the highly-awarded 'Highlight the Remarkable' campaign from Stabilo Boss and DDB Germany, DDB highlights Phyllis, her legacy and her trailblazing spirit that lives on in employees everywhere today.VIEW THE AD  Don't get confused: Burger King is offering an ever-expanding range of plant-based products that taste confusingly similar to their meat-based originals. But while some guests almost think they've mistaken their order when biting into the plant-based Whopper, a few meat-loving Burger King fans are still hesitant to try plant-based. To convince even the most stoic sceptics, Burger King has called on big name support. The campaign was launched by Burger King together with the agencies Grabarz & Partner, setup, Vizeum and Emanate.VIEW THE OPRAH AD VIEW THE JORDAN AD VIEW THE ROBERTS AD Samsung Galaxy S22 Ultra: Love Has No Boundaries A spider, a look, and lots of shiny eyes: To accompany yesterday's launch of the Samsung Galaxy S22 Ultra, Samsung and Leo Burnett tell a very special love story. The focus of the new campaign video is the little spider Sam, who falls head over heels in love. The object of her desire is the new Samsung Galaxy S22 Ultra. The unusual story was developed together with the creative agency Leo Burnett. The media campaign with a focus on online videos launched from 10th February. VIEW THE SPOT  Whether Bauhaus aesthetic, retro-chic, family flat or one-room flat, different personal interiors styles and ways of living are represented in 'Every Home', a fictional apartment building, where Gen Z and Boomers, gamers and Yogis can be found in their homes engaged in activities made possible by O2's high-speed internet. We are invited into the habitats of the building's residents from the point of view of a Pizza delivery person, who has to visit several apartments before finding 'Alex' and delivering their pizza.Agency: Serviceplan Bubble / Neverest, Hamburg VIEW THE SPOT Alte Nationalgalerie Berlin: Magical Reflections We take and share about one trillion digital images each year and among the most popular images being shared are selfies taken in front of famous objects, places and monuments. Meta and Alte Nationalgalerie Berlin have collaborated with International production company makemepulse to create 'Magical Reflections', a VR/XR experience which connects visual and virtual arts, captures the creative vision of the old masters, and transforms their iconic artworks into virtual photography hotspots.VIEW THE CONCEPT  In collaboration with Soup Film and Digitas Pixelpark, Justin Izumi created a spot which shows that VISA is more than just a credit card. Small stories are used to tell how easy life can be with VISA. It supports the lives of the protagonists wherever they need assistance.VIEW THE SPOT Kia Sportage: Built for Endless Inspiration Kia Europe presents the next generation of its best-selling model, the all-new Sportage. Together with its agency of record Innocean Berlin and production company BGWTBLD, the Korean car maker is launching the 'Built for Endless Inspiration' campaign, starring the Paris-based artist Taisiia Cherkasova behind the wheel. The centerpiece of the integrated campaign is a film directed by Jaron Albertin, with cinematography by Monika Lenczewska, where different people become part of an unexpected chain of inspiration that starts when Taisiia plays a song in her car.VIEW THE SPOT Erste Bank und Sparkasse: It's In Our Hands Zauberberg is back with its latest film with directing duo Dorian and Daniel. The film is for 'Erste Bank und Sparkasse' which is the oldest bank in Austria. The background to this is that the bank is the first one to join the EU Green Consumption Pledge: The world's problems are man-made. Floods, forest fires, melting glaciers can easily feel like a freak of nature. Yet humans have massively interfered with nature and thrown its natural rhythm out of sync.Agency: Jung von Matt?Donau VIEW THE SPOT Sports Illustrated Magazine: We Are Here For the launch of Sports Illustrated in Germany, we created a video that highlights some of the most important moments in sports, which also became iconic moments through Sports Illustrated. Since they are deeply rooted in the memory of every sports fan, the mere mention of each of them awakens images in the mind of the viewers and triggers feelings in the same way Sports Illustrated brings those feelings to sports fans from all over the world.Agency: Fraser, Berlin VIEW THE SPOT Sports Illustrated Magazine: Welcome to Germany For the launch of Sports Illustrated in Germany, and under the "Great sport is coming to Germany" motto, we decided to welcome big international sports stars such as Michael Jordan, Serena Williams, Lionel Messi, and Roger Federer to Germany. For this, we surprised people in the place where the ones who come to Germany are first seen: in the Arrivals zones of different airports across the country.Agency: Fraser, Berlin VIEW OUTDOOR  The O2 network has won multiple awards. The technology magazine connect has once again rated the O2 network "very good" in its major independent network test. According to Opensignal, it's also the 5G network with the fastest download speed. With 'The Visible Net campaign of O2 and Serviceplan Bubble, it can now also be experienced visually.VIEW THE SPOT VIEW THE BTS SPOT  Since last week, the centerpiece of Dash's current #VISIONPLASTICFREE campaign can be seen on cinema screens in major German cities. The moving animated film transports viewers into the magical world of a penguin child playing in the ocean. But appearances are deceptive. The shoal of glittering fish turns out to be a lot of discarded soy sauce bottles, the elegantly floating jellyfish turn into dangerous plastic bags, the majestic orca is really just an old pool float. The little penguin's world: a sea of plastic waste. But what if everything were different? The spot asks one of the most important questions of our time. In preparation for the theatre campaign, the film was posted on YouTube in October and has already generated over half a million views. With this campaign Serviceplan Cologne's work for #VISIONPLASTICFREE successfully enters its third year. The campaign cleverly combines continuity in the bitterly serious message with emotionally engaging storytelling.VIEW THE SPOT Anne Frank House: The Bookcase for Tolerance Intolerance is often fuelled by the unknown. It begins with words and can lead to physical acts of violence. Today, the UNESCO International Day for Tolerance, sees the launch of "The Bookcase for Tolerance"' created by Innocean Berlin in collaboration with Media.Monks. Under the motto #DontHateEducate, the project uses the power of personal testimonials to educate people and to influence their attitude and behaviour towards those considered "different". The app, website and docuseries give a unique insight into the lives of Anne Frank and four young people facing discrimination. VIEW THE TRAILER CONCEPT VIEW THE CONCEPT Porsche / KÖNIG: Global Gallery Proximity introduces their first brand activation as part of the Porsche Brand Program "Dreamers. On.", since winning the Porsche global brand communications business at the end of last year. Global Gallery â which was created together with the Porsche Creative Alliance, is an eight-week event in partnership with KONIG, turning some of the world's most iconic ad spots into a unique digital outdoor exhibition. Since 9 October, Porsche in collaboration with KONIG, one of the foremost contemporary art galleries in the world, has taken over the largest billboards in the world and handed them to eleven rising digital artists.VIEW GLOBAL OUTDOOR VIEW NEW YORK OUTDOOR VIEW TOKYO OUTDOOR VIEW BERLIN OUTDOOR VIEW MADRID OUTDOOR VIEW SEOUL OUTDOOR BVG Mastercard: Completely Contactless Serviceplan Campaign Berlin and BVG are highlighting the pilot project for contactless payment on BVG buses, which has been running since the summer, with a neighbourhood musical. The online film can be seen as of today. As always with a lot of love for the German capital of Berlin, and a nod to its typical characters. A cast of neighbourhood personalities are featured by styling the campaign with various bags and pocket formats which might be associated with different styles and musical tastes, for example; the Kreuzberg punk girl, the Neukollln street rapper, the Spandau Atze, But how do you stage a musical during a pandemic, when everyone has to wear masks on public transport? Instead of the people singing, their bags and pockets are animated and sing the song. They are brought to life entirely without computer technology in a homage to Jim Henson and the Muppets. VIEW THE SPOT « First « Previous Next » Last » 3 of 23 |
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