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Seen and noted
Furniture Bank: Helping Chair Furniture Bank is an organization modelled after the Food Bank. It provides furniture to support, and empower, those in need of a new start; whether it's new Canadians or those escaping a domestic situation.Agency: Agency59VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Sea Shepherd: 40,000 Sharks container About 90% of the Brazilian sharks have been exterminated. The main reason is the finning, when the sharks are taken just to have their fins ripped off.Sea Shepherd wants to fight against this crime and also collect signatures to support a petition that is running in the National Congress, to forbid the shark fishing for 20 years.To get the society's attention about the finning, a problem far away of people's eyes, DCS, Porto Alegre put a container in front of the city fish market. Results: Earned media worthed more than 30.000 dollars.More than 25.000 signatures. VIEW OUTDOOR Mizuno: Golden Box To promote a special tennis shoes for the Olympic Games, Talent, Sao Paulo transformed the box into gold.VIEW THE AD  CRCR Being TBWA Group Paris and London-based world-renowned French illustrator Mc Bess "unleash" music for the new online music streaming service Deezer. It's a visually and musically explosive 30 seconds spot that's worth cranking the volume for.VIEW THE SPOT Pringles: Crunch Titles Pringles overcame the age old problem of eating noisy snacks while trying to watch a movie. Pringles branded german subtitles were added to German language movies running on TV. Agency: Grey Dusseldorf VIEW THE SPOT NZ Girl: Regretgasm Whybin TBWA Auckland has created a risque spot for NZ Girl. A beautifully shot video (made within a closed set) tells the story of a young woman's regretgasm. OOH posters allowed people to 'swipe your phone to hear her moan'. Activated via a QR code it directs people to the auto-play video.VIEW THE VIDEO PLAY THE BEER GOOGLES SPOT PLAY THE UNPLANNED SPOT PLAY THE WORST CASE SPOT  The Benetton "Unhate" campaign continues with new work out of Benetton's in-house agency, Fabrica. The campaign features Kiera Chaplin, granddaughter of Charlie Chaplin, Hanaa Ben Abdesslem, a model from Tunisia, Dudley O' Shaughnessy, British former national welterweight boxing champion; Lea T, a Brazilian transsexual model, Uruguayan chef Matias Perdomo, Charlotte Free, known for her pink hair, models Alek Wek and Elettra Wiedemann and Mario Galla, a German model with disabilities. VIEW THE CHARLOTTE AD VIEW THE ALEK AD VIEW THE DUDLEY AD VIEW THE ELETTRA AD VIEW THE HANA AD VIEW THE LEA AD VIEW THE MARIO AD VIEW THE MATIAS AD VIEW THE KIERA AD  A campaign of four ads that dramatise aims to stop the violence on the road. Agency: Terremoto Propaganda BrazilVIEW THE DONT SPEED AD VIEW THE DRIVE SAFE AD VIEW THE OVERTAKE AD VIEW THE DRINK & DRIVE AD Dove: Scratch Some hours are more dangerous than others. By Y&R Peru.VIEW THE STREETS AD VIEW THE PARKS AD VIEW THE SPORTS FIELDS AD  Coca-Cola is back in the Super Bowl, and this year the brand is putting its fans in charge. Join a new cast of characters the Cowboys, Badlanders and Showgirls as they battle in a hot, sweltering desert for ice-cold refreshment. Vote to help decide who wins, which will determine what spot is unveiled at the very end of the game. Agency: Wieden Kennedy PortlandVIEW THE SPOT Road Safety Drink Driving: Radio legends Family members know they should say something when someone in the family drives drunk but often find it too hard to confront them directly. Clemenger BBDO, Wellington offered an easy and unique way in: free airtime on the radio. PLAY THE SPOT Master Chef Finland: The heat is on Outdoor poster by 358 Helsinki for MasterChef Finland's new season 2013. This season it's hotter than ever.MasterChef Finland on Nelonen in January.VIEW OUTDOOR Ondazul: Just because you're far away.. Rio de Janeiro's Que has created three print ads for OndaZul an NGO that works to solve and alert the society about the environment problems. Title "Just because you're far away, doesn't mean it's not happening." VIEW THE TRASH AD VIEW THE BIRD AD VIEW THE TURTLE AD ASICS: Better your bestMarmite: Christmas Lights With New Year's resolutions and planning for the months ahead on our minds, Ikea Australia is inviting customers to adopt a positive outlook for 2013 by making it 'The Year of Yes.' 'The Year of Yes' campaign, via The Monkeys, Sydney, has launched with a TVC featuring Humphrey the positive pug. Focusing on IKEA storage ranges, Humphrey shows us how a positive outlook and willingness to make small changes can bring about a better everyday life at home.VIEW THE SPOT Booking.com: Booking.Yeah It doesn't get booking better than this. Wieden & Kennedy Amsterdam shows that incredible feeling you get when your expectations are realised after booking online with Booking.comVIEW THE SPOT Newspapersworks: 6 things you can miss while reading a newspaper The power of newspapers is demonstrated by Duval Guillaume Modem Belbium in this ambient campaign.VIEW THE CONCEPT Valley Spring Lamb: Boxing Day Test Perth creative agency Lateral Aspect has created a fun spot for Aussie lamb brand, Valley Spring.'Boxing Day Test' combines summer cricket and the test of willpower between a beautiful lamb roast and a young, hungry Boxer dog. The ad follows Lateral's last red meat spot 'Rump', which was a finalist at the FAB International Creative Excellence Awards in London. VIEW THE SPOT  The Diesel Timeframes brand philosophy, 'Time to be Brave', encapsulates their mission to unleash time's potential and urges people to grab hold of the opportunities that time creates. And with the 'Days to Live' campaign, they hope to inspire people to step back from their daily routine, re-evaluate their lives and make their wildest dreams happen now, not later.On the campaign website, a questionnaire calculates the user's number of 'days to live'. In doing so, Diesel Timeframes explores how society is content with celebrating how many years we have lived, and how we're less comfortable in recognizing the time we have ahead. Diesel Timeframes will then help people live every one of those days to the full with a unique alarm clock App. It will wake them up with a reminder of the number of days they have left to live and an inspirational message of how they can live that day more bravely. Agency: CP B, London VIEW THE SPOT VIEW THE INTERACTIVE CONCEPT Road Safety: Speed : Flash In a new racing game called Flash, young guys get confronted with the all too real consequences of speeding. The car swerves, crashes, and then something really surprising happens.Agency: Clemenger BBDO, Wellington VIEW THE CONCEPT  Ogilvy & Mather Bangalore promote Australian beer in India VIEW THE MASTER CHEF SPOT VIEW THE ONLINE SPOT VIEW THE EMPLOYEE SPOT WWF Canada : National Sweater Day National Sweater Day and john st urges Canadians to turn down their thermostat and wear a sweater for one day in an effort to conserve energy and reduce greenhouse gas emissions. According to WWF, if every Canadian lowered their thermostat by just two degrees Celsius this winter, it would reduce greenhouse gas emissions by four megatons. VIEW THE CONCEPT Reporters without borders: Voiceless eyes This webcam interactive experiment proposed by Reporters Without Borders will allow you to understand how freedom of information is first among freedoms. The purpose of this Les 84, Paris created site is to share powerful imagery that our eyes can see even when some have their hands over their mouth.VIEW THE CONCEPT Tulip Bali Spa: Renounce stress Corporate Executives who a visit to the spa is a far easier way to de-stress than fleeing life. Indian is renowned for people embracing sainthood/sanyas when fed up with life. Agency: Chirpy Elephant,Chennai VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Volkswagen: Won't let you fall asleepSwedish Armed Forces Recruitment: What are you doing There are lots of important things here in life. There are if possible even more completely unimportant things to fill your time with. In their latest campaign from DDB Stockholm the Swedish Armed Forces ask the question straight out: WHAT ARE YOU DOING? VIEW THE BALLOON SPOT VIEW THE BREAKFAST SPOT VIEW THE POST IT SPOT VIEW THE HOME DECORATION SPOT  This spot, out of AMV BBDO London and directed by Peter Thwaites from Gorgeous, cements the 'Made of More'campaign via the metaphor of a clock that chooses not to settle for the ordinary but to do more and be more. Set in Eastern Europe in the 1890s, we see the clock control time for the benefit of the town's inhabitants. First, it speeds up time to help a cobbler through his workload. Next, it turns back time to give a blacksmith a second chance to save his premises. Finally, it suspends time to make precious moments less momentary as a returning army arrives home. VIEW THE SPOT  The objective of Clemenger BBDO, Sydney was to position GE as innovative jet engine providers to a niche audience - those who order them. To achieve this their ad appeared in Aviation Business Asia Pacific Magazine, a subscription publication with 12,000 readers. This received distribution at the Australian Airports Association National Convention, where a copy was handed to every delegate, 250 of whom order jet engines. By innovating the way they used print to deliver the message, they were able to position GE as innovators themselves.VIEW THE CONCEPT  Fuel Lisboa created a print ad to pay tribute to the late Oscar Niemeyer, the famous Brazilian architect, who passed away last November. The ad is signed by Up, TAP (the Portuguese airline) inflight magazine.VIEW THE AD Fox Sports: The ball never stops A little soccer player, doing your job, and bring the soccer ball until the goal! Even with the little ball in youtube player! :-) FOX SPORTS in house BrazilVIEW THE SPOT Hairy Lemon: Big Night Out The Reactor, Melbourne has kicked off 2013 with a new campaign for freshly signed client Hairy Lemon from Ascent Pharmaceuticals. An effervescent tablet containing B and C vitamins, Guarana and Ginseng, Hairy Lemon is targeted at people who can't let a day or night of having fun hold them back the next day. The Reactor capitalised on this by speaking to the summer music festival crowd via Channel V, rock posters and vevo.com. In fact, the campaign directly linked the names of the summer's most popular festivals with the benefits of recovering with a Hairy Lemon. VIEW THE BIG NIGHT SPOT VIEW THE PEAKED TOO EARLY SPOT VIEW THE BIG DAY SPOT VIEW BIG DAY OUTDOOR VIEW FUTURE OUTDOOR VIEW THE INTERACTIVE CONCEPT  SF-based Duncan/Channon just launched this work for new client, DriveTime, which is one of the largest used auto dealers in the world. The national campaign launched with these three spots as well as radio. The new "Matchmaker" campaign is based on the message that DriveTime has the technology, inventory and financing to put drivers in their dream-mobile. VIEW THE COUPLE SPOT VIEW THE FAMILY SPOT VIEW THE JOHN SPOT « First « Previous Next » Last » 3 of 8 |
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Land Rover ad from greekvertising, Athens 
Ogilvy & Mather Canada has created a DM that shows why you need Dove
Print from Untitled, Singapore 
This is how the world works. A new Nike spot via Wieden + Kennedy Portland
180 Amsterdam's new work for ASICS.
Hughie was one of a kind as this spot for Warburtons bread via WCRS London.
Case study: How adam&eveDDB London launched Marmite Gold at Christmas.
Saatchi & Saatchi Milan has released a new spot for Toyota.
ACW Grey, Tel Aviv print ad for Volkswagen anti fatigue feature 
Y&R Bravo Miami ad for charity, Techo