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Seen and noted
 We spend 90% of our life indoors. We have become "The Indoor Generation" and it is affecting our health and wellbeing. See the disturbing truth about your indoor life in this spot for VELUX via &Co, Copenhagen.VIEW THE SPOT  Diesel announces the debut of "The Capsule," a prototypical new (and purposefully uncomfortable) meeting room designed to keep conference and gathering times to an absolute minimum. The idea, spurred by the statistic that the average office worker spends around 9,000 hours in meetings during his career lifespan, in which 50% of the time is squandered according to The Guardian, was ultimately put into action by Diesel founder Renzo Rosso's experience and ethos: "The best decisions I've ever made were quick". Premiering at Milan's Wired Next Fest on May 25, the experimental room is made not to promote the norm, but rather, to expedite the decision-making discussions and processes that are so often unnecessarily drawn out during assemblies. Agency: Publicis, ItalyVIEW THE SPOT Unite Students: Korean Billys Guide to the UK Internet sensation Korean Billy, known for his popular British dialect videos, and the UK's largest student accommodation provider have partnered to create a 'UK guide', to help international students feel more at home. The video guide includes British quirks, sayings, landmarks and traditional cuisine. The UK's largest purpose-built student accommodation provider has partnered with YouTuber Korean Billy to create a video guide to life in the UK, to help international students feel more at home and settle better into British culture. VIEW THE UK SPOT VIEW THE BRISTOL SPOT VIEW THE NEWCASTLE SPOT VIEW THE LONDON SPOT VIEW THE GLASGOW SPOT  When our world gets stuck, there's only one option #ChooseGo with Kobe Bryant, Bill Nye and Kevin Hart who star in this Nike spot via Must Be Something, Portland. Agency: Must Be SomethingVIEW THE SPOT San Paolo Gelato Gourmet: Linha Opera campaign via sakahara, of new flavors of chocolate gelatosVIEW THE GOURMET AD VIEW THE CLASSIC AD VIEW THE DIPS AD VIEW THE FONDENTE AD  Home Entertainment Systems have come a long way since the days of the clunky video player/recorder, which doesn't seem all that long ago. Now, you can hook your TV up to some pretty impressive technology to experience sound that brings out the detail in every scene. To bring this out we used sound waves to create a visual experience that helps demonstrate an otherwise complicated connection between audio and visual on a static medium. Agency: Creative Y&R, KenyaVIEW THE DRAMA AD VIEW THE GAME AD VIEW THE LAUGHTER AD  Giver is a tour operator specialized in trips to the Great North that, thanks to landscapes and breathtaking views often photographed, are true masterpieces. These places are wonderful to see already in a photo, but the real show is really living them, on a journey that is difficult to forget because is an incredible and unusual experience. Agency: TRUE COMPANYVIEW THE NORTH CAPE AD VIEW THE FJORDS AD VIEW THE ICELAND AD  To show how every donation helps change what Christmas looks like for families suffering domestic violence, The Brand Agency, Perth, created Tiles For Change, a billboard made up of over 650 stacked magnetic tiles. With every donation a tile is removed, revealing a positive outcome.VIEW OUTDOOR Fondation Emergence: The Pride Shield For the International Day Against Homophobia and Transphobia, Rethink Montreal created "The Pride Shield." This 193-layer LGBT flag is a powerful symbol proving that if we all stand together against violence, we can stop it once and for all. Agency: Rethink CanadaVIEW OUTDOOR Hill's Food, Shelter & Love Program: Outside the Box Adoption We had our target interact with customized messages printed on moving boxes as an innovative media, and make them experience how easy it would be to walk into their new homes with a new pet (as it is to walk into the door of a new home with a moving box). We crossed existing data from different sources, to find the right pet, for people moving to a new home within New York City. We partnered with moving companies to feature the selected shelter pets on the outside of the people's moving boxes. We customized these moving boxes with the imagery of the animals that would be ideal for their house, neighborhood, family, etc and stuck labels with the new home addresses on the pet's collar, as if it was the typical pet identification tag. Our message was simple: Your new home, can be their new home.Agency: Y&R - Red Fuse Communications VIEW OUTDOOR NYC Second Chance Rescue: Adopt Protection Dogs protect your home so well, you might not need any other form of protection. Studies prove that even the little puppies, deter burglars better than guns because of their barking. Dogs are a loving alternative to an existing problem in America. Each year, in the United States, millions of shelter dogs are waiting to get adopted and more than 600,000 are euthanized. To promote dog adoption, we gave America a loving solution to a problem that worries them: home security. Agency: Y&R - Red Fuse CommunicationsVIEW OUTDOOR  These posters went up in Toronto's busy subway to remind commuters that the perfect escape from city living is boat travel to Northern Ontario. Agency: cleansheet communicationsVIEW FREEDOM OUTDOOR VIEW RELAXATION OUTDOOR VIEW ROMANCE OUTDOOR VIEW TRANQUILITY OUTDOOR Baneasa Shopping City: Lego EthnicsAnglicare: The Sound of ChristmasProtex Antibacterial Soap: Danger Reduced to 0.1% Y&R - Red Fuse Communications, launched a campaign so listeners could imagine the metaphor of how insignificant something dangerous would be on their hands after having them washed with Protex. In the radio ads, they reduced the danger of dangerous artifacts/ situations to 0.1%, the same way Protex eliminates 99.9% of bacteria and danger.PLAY THE TSUNAMI SPOT PLAY THE GRENADE SPOT PLAY THE AVALANCHE SPOT  Platano de Canarias has launched a new campaign via El Ruso de Rocky, that seeks to promote healthier life habits, starting with a quality diet. The ad represents this change of lifestyle through a powerful visual metaphor: a man who literally takes off from the couch, setting off to a healthier and more flavorful life, reaching out to healthy products that have always been at his reach, such as Platano de Canarias (Canarian Banana). The campaign, named "The take-off" will air on television and online platforms such as Facebook, Twitter, and YouTube.VIEW THE SPOT Globe Telecom: Bike Race Solo: A Star Wars Story is the much awaited movie that gives us an intimate look at the life of the world's favorite scoundrel - Han Solo. The global launch happened last May 26 and to celebrate it, Globe Telecom also released an online video about the fictional story of Agapito, a long time Han Solo fan, and his best friend Richard (who he insists on calling Chewie). The lighthearted online video celebrates the unstoppable adventures we have with our real friends, a sentiment echoed in Solo: A Star Wars Story. Agency: Publicis JimenezBasicVIEW THE SPOT  Background - 10 Sec. All in One Lotion. The 10 Sec all-in-one lotion aims to reach young Chinese men, who make up an increasing share of the US$33 billion Chinese skincare market. It addresses the needs of all of them: fat and thin, short and tall, gay and straight, effeminate and muscular, athletic as well as the handicapped. 10 Sec is designed for men on the move as well as fans of the snooze button who could all use a streamlining of their morning routines. The new multitasking formula hydrates, tones, brightens and makes them smell good in just 10 seconds. Idea - How 10 Sec Makes You FeelWe embraced the strangeness of the Internet and showed what men feel like moments after using 10 Sec. - like the King of the World, like a Ballerina or a Human Wrecking Ball. They all express the amusing, strange and imaginative sensations 10 Sec creates. Agency: GPB, Shanghai VIEW THE SPOT Guest Judge: Leslie Sims, CCO, Y&R North America.jpg "https://www.bestadsontv.com/news/upload/Leslie Headshot Vertical (1).jpg") This week's guest judge is Leslie Sims, chief creative officer of Y&R North America. Winner: iZettle. In the world on Amazon prime, this message hits at a perfect time. The end line is a perfect rally cry. Emboldens both Provokes buyers to seek out local small business- which emboldens people to start their own thing again. Save ourselves! READ MORE DFDS: The Journey Towards The Star The shipping company DFDS has launched an ambitious new campaign with the ultimate goal of being rewarded with a Michelin star. In collaboration with the agency MUST, the company is producing a TV documentary that allows the viewers to follow former Noma and El Bulli chef, Soren Westh, as he changes the brand's course. VIEW THE EPISODE 1 SPOT VIEW THE EPISODE 2 SPOT VIEW THE EPISODE 3 SPOT VIEW THE EPISODE 4 SPOT VIEW THE EPISODE 5 SPOT VIEW THE EPISODE 6 SPOT  Lexus Plus. Negotiation-free pricing and total transparency. It's car-buying, simplified. Lexus Plus is a new approach to the entire dealership experience with negotiation-free pricing and dedicated consultant. Lexus Plus dealers provide negotiation-free, market-value prices for every offering available for purchase. This transparent pricing approach includes new and pre-owned vehicles, service packages, accessories, and more. Agency: Team One, LAVIEW THE SPOT Brazilian Red Cross: Transparents Mini-Documentary Going through a gender transition is not easy. It is a phase of adaptation, self-assertion and discovery. But it is also the symbol of a resumption and liberation. With that in mind, the Red Cross of Rio de Janeiro decided to use the story of people who lived this moment in their donation campaign. Created by Artplan, the communication aims to invite transgenders to donate clothes they no longer use, contributing to the recycling of clothing and making other people happy. Six months after the campaign was launched, more than a ton of clothing was collected, benefiting not only the transgendered public, but also refugees and people living in the street.VIEW THE SPOT  In order to stop pollution caused by plastic bags and to change the habit of millions of clients, PENNY introduces the PENNY Give-Bag. The idea was developed and implemented by Serviceplan Campaign. It is the first shopping bag that is really reused, because it gives a discount with each purchase. Customers who buy a Give-Bag at PENNY save 10 Cents every time they bring their own bag. Each time it is reused, PENNY donates an additional 10 cents to local social organizations. And above all, everybody is able to help protect precious natural resources.VIEW THE SPOT CAMP Marketing Congress: The followers CAMP is the biggest marketing congress in Peru and get together the most succesful marketers in Latam. Agency: Carne Prime Advertising HouseVIEW THE ADIDAS AD VIEW THE COCA COLA AD VIEW THE KFC AD VIEW THE STARBUCKS AD New Zealand Public Service Association: Stationery for Women On average, women in New Zealand are paid 10% less, than men doing the same job. To bring this discrimination to light, we disrupted the workplace with 'Office Stationery for women', designed to make women work longer hours, to earn the same as men. Featuring a 13 hour clock, with an extra hour of work, just for women - the stationery offered an absurd solution, to the serious problem of the gender pay gap. Agency: Ogilvy & Mather, New ZealandVIEW THE AD  Crack is one of the main threats to youth in Brazil.Our campaign seeks to raise awareness of the consequences of this drug. Agency: Maximo Creative VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  McDonald's, Lebanon's leading fast food retailer, wanted to continue to promote its new Chicken Wraps. So, we continued to use radio, a cost-effective mass-media channel in Lebanon. And we knew from the previous radio ad versions that conventional radio wouldn't be enough. We needed to disrupt the radio ads that people heard in their cars, at homes, or in their offices, making them pay attention to McDonald's Chicken Wraps. So, once again, we chose a popular music genre in Lebanon: Rap music. And created the ultimate "Chicken Rap" to promote the Chicken Wraps ;) This time, we created the ad, by combining the sounds of real chickens clucking into rap beats and rhythms. Making the raps more authentic than ever.Agency:FP7/McCann, Beirut PLAY THE SPOT Trace Mobile: Never Expire Trace Mobile was launching as a new mobile network in South Africa. A network that is specifically for youth, and offers them access to exclusive content, events, and product benefits. We commissioned photographers around South Africa to go to the bars, pubs, protests, concerts, skate parks, and areas where young people feel free to be themselves. They took photos of everything that formed part of the youth's identity. From the hundreds of images we selected the ones that were the most expressive, rebellious, irreverent, or just cool AF to create a TVC that is authentically youthful. This positioned Trace Mobile as a brand that's not trying to adopt youth behaviour, but one that is part of youth culture with a simple rallying cry - long live the young. Agency: Net#work BBDO.VIEW THE SPOT  iZettle urges people and politicians to join the resistance and shop locally, through this new Black Mirror-inspired film. Coffee & TV provided a series of elements for the campaign including, CG, design and VFX. Head of Colour, Simona Cristea was responsible for the grade. Agency: Edelman Deportivo.VIEW THE SPOT World For All Animals Care: Adopt The Banner World For All, an NGO, provides medical care and shelter for wounded street dogs in India. But with a growing population of strays, the funds they receive arenât enough to sustain expensive treatments. Whatâs worse, injured dogs rarely get adopted and are left to die agonizing deaths. With a zero media budget, their challenge was to get the message out.Our idea was simple, instead of asking people to adopt a dog we asked them to adopt a banner. We designed a microsite and invited bloggers and websites via Facebook and Twitter. They could pick a banner, copy-paste the code and embed it on their site. VIEW THE CONCEPT Destinos Travel: Fly Like A President Luis Guillermo SolÃs, who took Costa Rica's presidency in 2014, has travelled abroad more than 30 times, to 25 different countries, since he took office. This led the press and the citizens of the country to call him the "Travelling President". In fact, SolÃs has traveled more than any elected politician in Costa Rican history. This unusual behavior led ad agency McCann San Jose to partner with the largest travel agency in the country, Destines ("Destinies"), and launch the "Fly Like A President" promotion, which offered special travel deals to Costa Ricans who, just like their president, wanted to get to know different places around the world. VIEW THE CONCEPT GoDaddy: Under An HourTelekom: The Vloggers Swap Internet algorithms limit sharing. They show us only the views and opinions we already agreed with. This is called a Filter Bubble or Echo Chamber. The effect is polarization and intolerance. This is especially true for millennials, whose opinions are often formed via social media. As a brand that believes in "sharing" we could help audiences see each other's perspectives. VIEW THE CONCEPT Kia : The Commercial Brake A commercial that acts as a brake. This is the best way to describe the new campaign by mortierbrigade on behalf of Kia. You see, the Kia Niro has an autonomous emergency brake assist system and will therefore always stop on time in case of emergencies. To demonstrate this innovative technology, mortierbrigade has come up with the idea of creating a commercial that helps you do just that on your TV: stop in time. The campaign is based on the over-forwarding phenomenon that occurs during binge watching, and offers a clever solution to it. VIEW THE CONCEPT WWF: Arctic Hotspot On International Biodiversity Day, WWF France is hijacking Generation Z's favorite social network, Snapchat, to raise awareness among 15 to 25-year-olds on the impacts of global warming. The NGO targets the "Snapchatâs map", a fun data feature of the platform that allows 19 million users to follow in real time and around the world the "heat zones" (major events and trends shared by users.). During 24 hours, WWF France is playing with this feature: series of snaps are generated to create an area of unusual heat in the Arctic. Since this morning, Snapchat users who have clicked on this area have been surprised to discover ephemeral videos warning them against the danger of climate change on nature and showing them how they can take action.VIEW THE CONCEPT Save The Children Sweden: My First Words Save the Children Sweden and Uncle Unicorn, Gothenburg have teamed up to illustrated "My First Words," a picture book designed for the children of war.VIEW THE SPOT  The European Night of Museums was a perfect opportunity for the famous Dracula's Castle to open its doors to public at night hours. The most scary and haunted hours. The outdoor and digital teasing campaign attracted a big crowd on that special once-a-year-night.VIEW OUTDOOR Globo News: Prisma Posters To promote PRISMA GloboNews and Geometry Global, Brasil invited young Brazilian designers to interpret the event's main topics like, New Politics /New Citizens, Smart Cities and Social Entrepreneurship using only typography. The result was a diversity of posters that represented the discussions in surprising ways.VIEW OUTDOOR  Almost point of sale from Mullen Lowe for CIF cleaner VIEW CISTERN OUTDOOR VIEW DOOR OUTDOOR VIEW HOB OUTDOOR VIEW TAP OUTDOOR International Women's Health Coalition:Teddy Bear No child is ready to be a bride. The International Women's Health Coalition are fighting to stop child marriage take away childhood from millions of girls. Agency: Area 23, USA / FCB Health Company, New York.VIEW THE TEDDY AD VIEW THE DOLL AD « First « Previous Next » Last » 2 of 10 |
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FCB, Bucharest have created this spot for Baneasa Shopping City and Lego
Create a business website in under an hour. Interactive from Juniper ParkTBWA