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Seen and noted
Saxx Underwear: How a Gentleman Treats His Balls There's no category hotter than self-care right now. According to a 2019 study of 2000 Americans, nine out of 10 people practice self-care, and 84% see it as a necessity, and not just an indulgence. In fact, between 2019 and 2020, Google Search Trends showed a 250% increase in self-care related searches - by women and men alike. The men's personal care market is on the rise, and expected to hit $166 billion in 2022 - and then double globally over the next decade.Agency: Quality Meats VIEW THE PEACHES SPOT VIEW THE POOL SPOT VIEW THE WHISKEY SPOT VIEW THE EGGS SPOT  Berlei's first ever brand campaign poses the question: Can a bra change the world? A bra has one job. Keeping you comfortable and supported. Any success after that is down to the wearer. So, a bra can't change the world. But a good one can support you through it.Agency: The Monkeys VIEW THE FIRST SPOT Dacia Jogger: Bigger, Cooler, Jogger Dacia will hit the screens in March 2022 with All-New Jogger. With the length of an estate car, the space of a minivan and the attributes of an SUV, All-New Jogger is the "ideal life companion" for families' daily lives and their desire to get away from it all. Available with 5 or 7 seats, New Jogger makes you want to go on an adventure. All-New Jogger offers the best price/accommodation ratio on the market. A real "Swiss Army knife" car that offers the essential equipment without compromising on safety and life on board with guaranteed comfort up to the 3rd row. Agency: Publicis Conseil, Paris VIEW THE SPOT Festival de Cine Ambiental Ecoaador : Crying Bolivia is once again in the eye of the hurricane for not stopping the clandestine construction of a bridge in time at the hands of a group of Mennonites, who bought a 14,400-hectare plot of land in 2021 in the municipality of Charagua, Santa Cruz. The property adjoins the Anmi Kaa-Iya National Park and most of the land is within the Isoso wetlands, an internationally owned Ramsar site.Agency: Humano VIEW THE BRIDGE AD VIEW THE DEFORESTATION AD VIEW THE ANIMALS AD RAC Rescue Helicopter: Timeline RAC Rescue helicopters operate 24 hours a day, 7 days a week, 365 days a year. If you need them, they will be there. Every hour of every day. So we took 24 real RAC Rescue helicopter missions - one for each hour of the day - and put them on two 66-metre timelines along the busy Citylink tunnel in Perth Underground station. Usually an inconvenient obstacle, The Brand Agency, used the site's handrail instead as an asset, forming part of the timeline itself.VIEW OUTDOOR Ricocan & Ricocat: I'm Your Daddy Paternity and soccer have a lot in common...think about it, when you beat a rival several times you became his/her "daddy" and when you adopt... yes! you're a "daddy" too, so to help rising pet adoptions in Peru we hacked the Copa America 2021 and offered all Peruvians fans the opportunity of their life: To became daddies of the best superstars of the continent not by defeating them in a match, but by adopting them.Agency: TBWA VIEW THE CONCEPT TENCENT YOUTH SCIENCE FESTIVAL: Poster Postcard Post It Most of the conference promotional materials for kids are being destroyed then ended up in trash can. But which kid doesn't enjoy the destruction? We value this destruction as the beginning of the creation. That being the case, why not create a set of posters that supposed to be destroyed. We make science as a game, and we want the children to have fun. Tencent Youth Science needed a way to connect deeper with its audience than just reached out to children through conferences. This time weâve transformed the experience by designing an interactive 'poster-card' which could also turn into Sci-Fi toys. Scan the QR Code on poster and you will receive an e-book, 'Becoming Scientist'. The poster created a fun puzzle for both children and their parents. Children mailed the post cards, shared it on SNS, inspired more to creatively participate and become advocate. We've spent $5,000 on print & publishing and accumulated 5.2 million e-book downloads. VIEW THE CONCEPT Hooked on Phonics: When You're Hooked on Phonics... Independent creative agency Little BIG Engine has created a marketing campaign for Hooked on Phonics, a spoof PSA that's the first ever to educate, entertain, and acknowledge the brand's role in pop culture. The 30-second ad and one 120-second spot are airing on Facebook, Youtube and connected TV. Hooked on Phonics has been deeply rooted in different forms of broadcast media placements over the last 35 years, but this is the first time the educational brand has experimented with humour and an entertainment angle to attract parents and teachers. They have mostly used direct-response advertising. VIEW THE SPOT  Massachusetts Mutual Life Insurance Company (MassMutual) today launches a multi-channel marketing effort from Grey New York. The goal is to encourage the sharing of knowledge between younger and older Black family members aimed at building intergenerational wealth. The legendary Billy Dee Williams one of America's best-known and most beloved Hollywood stars, delivers the pitch with a debonair twinkle in his eye, "call your folks, don't let family financial discussions burn a hole in your pocket." VIEW THE SPOT  A little over a year after the launch of Citroen e-C4, the first electric road sedan from Citroen, the brand presents a new relaunch campaign: 'Electro-happy' in collaboration with its agency BETC. Going electric changes everything, really everything. In this feel-good, optimistic comedy, we discover the euphoric effect of the electric power combined with Citroen's comfort, on the daily lives of owners of the electric Citroen e-C4. It's a joyful daily life that puts the little worries of everyday life in the background. This campaign will live on TV and digital to support the sedan and emphasize the brand's electric shift. Directed by the British directing duo Big Red Button (LA PAC), the film will be accompanied by an integrated media campaign (Press, Social Media, Radio, Display, etc.).VIEW THE SPOT  Treating a candy as a morsel of delicacy, the ad has superstars of Bollywood and Mollywood - Alia Bhatt and Dulqur salman - going greedy for coffeeAgency: cut the crap VIEW THE SPOT  To promote their generous opening hours, McDonald's and agency NORD DDB created an audio spot for everyone that suffers from nighttime cravings. In the audio and radio ad, which was aired during nighttime (11 PM -05 AM) on radio and streaming platforms, we hear what we believe is soothing whale noises that turn out to be the sound of an empty tummy. The voice-over encourages the listener to "silence your night whale" by stopping by their closest McDonald's restaurant.PLAY THE SPOT  Do you wonder why VAR (Video Assistant Referee) has been so heavily criticized since its induction in French Football Championship (Ligue 1)? BURGER KING lifts the veil on the matchday mistakes it's made through a series of 4 films. A campaign by Buzzman, on display during matches of the Champions League and Ligue 1. At BURGER KING, weâre proud to treat everyone to a good time... even VAR referees. So if they forget to pay attention to the game and pass on the correct call, don't blame us. In a series of 4 comedies, BURGER KING presents VAR referees who are more interested in their WHOPPER... than in the match. VIEW THE SPOT  In an industry where every mobile brand offers more or less the same without significant success, Tre wants to be known as Sweden's 'Trevligt network'. And for those outside of Sweden, 'Trevligt' in Swedish translates to 'Nice'"Nice" is not a word typically associated with the telco industry, however Tre is looking to go its own, kinder, more gentle way. "Say You, Say Tre" is the beginning of a year-long campaign under the Trevligt platform all created to show Swedes that this network is nice. The newly formed client/agency duo of Tre and B-Reel asked celebrated Swedish director Andreas Nilsson and Scandinavian production company Bacon to work with them in bringing Tre to life through their TV spot as a lovable rebel in a typical Swedish karaoke pub to spark some big feelings. VIEW THE SPOT  Mother, Los Angeles has released this 'When All You Can Food Is Think About' campaign for Postmates, directed by Steve Rogers.VIEW THE RAMEN SPOT VIEW THE PIZZA SPOT VIEW THE GYRO SPOT Whether youre looking for a night of passion or a discreet companion, Beautiful Aargau escorts can provide the perfect escape.  Badoo, one of the world's largest dating apps with a community of millions across the world, has launched a global campaign titled Let's Fix Dating. The campaign forms part of Badoo's aim to make modern dating more enjoyable and less stressful. Nothing says romance like monosyllabic messages, unsolicited pictures and catfishing. Dating app users the world over will recognise these seemingly ubiquitous behaviours, but not all dating apps are built equally. Untold Fable collaborated closely with the brandâs in-house creative team, using real dating app behavioural insights to develop scenarios and scripts, then led every stage of production, shooting in multiple locations in Sofia, Bulgaria. VIEW THE DINNER SPOT VIEW THE HEY SPOT VIEW THE EGGPLANT SPOT VIEW THE SURPRISE SPOT The Sleep Boss: Sleeping on Another Planet A good nights sleep can change our world. When we're well-rested we're at our best. When we sleep or find a state of deep relaxation, we find time to reflect and to dream. Our hopes and aspirations come effortlessly into focus. We know the difference a good night's sleep can make, especially if you're having difficulty getting one. We offer a range of solutions for sleep and relaxation that will set you on the right path. And, as all our products and packaging are ethically minded, you'll be sleeping your way towards a better tomorrow for you and the planet. Campaign created by The Creative Cartel.VIEW THE SPOT  Women's wear brand Oysho contacted Bolder via its brand team in Barcelona to create launch campaign assets for its biggest selling product - a double capsule collection of 'Compressive' sports wear pieces. With enhanced technical details in the range's new designs, Oysho called on the advanced visual capabilities of CGI and Bolder's stylistic experience to explain the fabric characteristics, structural build and the product's form refining ability.VIEW THE FIRST SPOT VIEW THE SECOND SPOT Goethe-Institut: Interconnectedness electriclime teamed up with The Triad Co. to create a new film for Goethe-Institut.Directed by up-and-coming filmmaker Daniel Marjan, the project showed that Goethe can bridge societies and people together by facilitating an interconnectedness with people all over the globe. VIEW THE SPOT  Sustainable clothing brand Fair Harbor, ranked the #2 fastest-growing private retail company in America on the 2021 Inc 5000 list, today announced the launch of its first national campaign. The campaign seeks to raise Fair Harbor's profile as an innovative maker of timeless, eco-friendly, and ultrasoft apparel and drive sales of its signature swim trunks as Americans shift into vacation-planning mode this spring. Created in partnership with New York-based advertising agency Walrus, the campaign introduces a new Fair Harbor brand spokesperson, a sea captain whose obsession is saving beachgoers' thighs from inferior mesh-lined swim trunks and the ravages of chafing. The campaign will be running on national TV across properties such as ESPN, Food Network, truTV, VICE, and Comedy Central. Supporting radio and OOH kick off nationally next month. Media for the campaign is being handled by Sound Communications. VIEW THE SPOT Samsung Galaxy S22 Series: Make Nights Epic Samsung's newest flagship smartphones, the Galaxy S22 Series launches it newest campaign via Le Truc. The Galaxy S22 Series was announced at Samsung's Unpacked event earlier this month. The new phones are announced with 'Streetlight,' a film about what makes the S22 and S22+ so special. Streetlight tells a story of the streetlights guiding our hero, Javi, through the night, highlighting the connection between the camera's enhanced Nightography features and the personification of the night.VIEW THE SPOT  Fiona Jane Burgess has just joined SMUGGLER for global representation and has launches her latest work with Lacoste x Zalando. Fiona Jane Burgess brings us an intimate portrait of youth in her latest project for Lacoste x Zalando. 'To Be Honest' tracks the experiences of connection, love, heartbreak and loneliness - led by the musical artist, Camille Jansen, we are also shown sun-soaked moments of being young, free and alive. It is Fionaâs dynamic direction that captures a palpable sense of liberation and the innate vulnerability of introspection and connection.Agency: ZMS Creative VIEW THE SPOT  Unlike common detergent slogans, this campaign is spot and clothes-friendly. It highlights that birthmarks are unique and beautiful and are not meant to be hidden. With this, it criticizes the society's aesthetic prejudices due to the damage they have on people. Film advertisement created by Concept, Turkey VIEW THE SPOT Driver and Vehicle Licensing Agency (DVLA): Traffic Cones The Driver and Vehicle Licensing Agency (DVLA) today announces its new campaign to reduce illegal vehicle tax evasion and discourage drivers from risking driving an untaxed vehicle. Hard to hide, Easy to tax, created by brand and customer experience agency VMLY&R, illustrates outlandish ways in which people might try to hide their car to avoid taxing it, while relaying how much easier it is just to tax a vehicle. These hyperboles represent untaxed vehicles across the country that are, in fact, easily spotted by the DVLA. With over more than 40 million vehicle records across the UK, over 98% of vehicles are taxed correctly.VIEW THE CONES AD VIEW THE PICKETS AD VIEW THE BRANCHES AD Clorox: Complicated Labels, Wool Laundry labels are always there, annoying pieces of fabric covered in symbols that very few of us understand. We choose instead to throw our clothes in our washing machines, and hope for the best. However, this leads to colours leaking and fading, and even more clothes being thrown away. To show the power of Clorox's laundry products, Horizon FCB created a series of print ads to simply show that it doesn't matter if laundry gets too complicated, with Clorox's expert laundry products your clothes are protected.VIEW THE FIRST AD VIEW THE SECOND AD Netflix: Red Notice Shop To promote Red Notice, Netflix's blockbuster heist film, we built a shop, where everything was free, if you could steal it. Inside the shop, we displayed cool collectibles like tech delights, movie merchandise, and three precious Faberge eggs with exclusive rewards. To get to them, fans had to defeat slick security measures usually featured in heist films like lasers, sensors, CCTV cameras, alarms and a team of burly security guards. The result? Across 36 hours, over 100K participants channeled their inner thieves, and stole items worth INR 5.5 million, making it Netflix's most participated on-ground event globally.Agency: DDB Mudra Group VIEW OUTDOOR EE: House of Fibre EE embarks on a three-city tour with its new House of Fibre; a fully immersive tech experience demonstrating the power of EE's Full Fibre Max broadband. The roadshow kicked off last weekend in Liverpool with a two-day residence on Rodney Street and will be heading to Bristol and Manchester over the coming weeks.Agency: M&C Satchi Talk VIEW OUTDOOR Living the laid back life starts with what you lie down on.PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT « First « Previous Next » Last » 8 of 8 |
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XL Grandes ideas have created these ads for Maribel Guevara