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Seen and noted

Red Baron Pizza: Baddie Librarians

 TV   USA    July 17, 2024 11:43
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3c202_0002.png&width=200Red Baron taps into the idea that sharing can lead to a cascade of more sharing in their all new campaign titled exactly that, 'Sharing Leads to More Sharing' launching July 15th. The campaign aims to highlight moments of sharing and bonding through humour and relatability

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MilkPEP: Strength

 TV   USA    July 17, 2024 11:41
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffe5a0_0000.png&width=200MilkPEP’s latest campaign, “Hey Mama,” plays up the popular “Hey Mama” social posts that encourage self-care–this time parodying those mumfluencers with real-life self-care for mums: reaping the benefits of real milk. In a new, integrated video campaign from MilkPEP, picture-perfect mumfluencers tout the ease with which they exercise or bake, while a cut to a real mum shows the reality. In one vignette, a highly energised, highly stylized mumfluencer leads a workout while barely breaking a sweat, while a real mum attempts to lift weights as her kids climb all over her. In another, an ultra-serene mumfluencer crafts an aesthetic, artisanal breakfast recipe, while a real mum is seen getting much-deserved sleep among the chaotic scene of her living room.

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Kraft Heinz Marvel Studios: Deadpool Wolverine Cant Unsee

 TV   USA    July 17, 2024 11:38 (Edited: July 17, 2024 21:38)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d8cae_0000.png&width=200In the lead up to the highly anticipated theatrical release of Marvel Studios’ 'Deadpool & Wolverine', in US theatres July 26th, fans (and even the stars of the movie!) have noticed something special about the signature red and yellow suits of the film’s title characters – they look a lot like another iconic duo: HEINZ Ketchup and Mustard. For the first time ever, HEINZ announces the release of limited-edition collectibles that let fans accessorise their ketchup and mustard bottles to resemble Deadpool and Wolverine.

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CeraVe: Cleanse Like A Derm

 TV   USA    July 17, 2024 11:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbf2b8_0001.png&width=200CeraVe launches its newest soap opera cleansing campaign. The brand, known for its clever edutainment marketing, is releasing its newest campaign - Cleanse Like a Derm – a CeraVe Soap Opera – a playful take on nostalgic, daytime soap operas. Rooted in the staggering statistic that 43% of consumers report they rely on traditional soap for facial cleansing, the campaign aims to educate about the importance of proper cleansing habits and debunk bad skincare habits - such as using the wrong soap and sleeping with makeup on.

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The Shepherd Group: Cookie Cutter

 TV   CANADA    July 16, 2024 09:44
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F989c1.png&width=200Many business insurance providers offer identical policies to all their clients. This "cookie-cutter" approach inspired a "1984" analogy, where the hero is expected to accept whatever the "Big Brother" Insurance Company Inc. churns out.

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National Book Store: Passion

 TV   PHILIPPINES    July 16, 2024 09:41
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F738b4.png&width=200National Book Store wants to encourage Filipino Gen Zs to visit its physical stores and rediscover their passion for reading and learning. And what's the best way to do that than to engage Gen Z through humor to spark conversations.

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Rebel Sport: Rebel Sport Is Calling

 TV   AUSTRALIA    July 16, 2024 09:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6e677.png&width=200A series of films, directed by FINCH’s Christopher Nelius, tell the incredible stories of outback grazier Brendan Cullen and Olympian Sinead Diver.

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Henry Dunant: Before You Check In Get A Check Up

 OUTDOOR   GREECE    July 16, 2024 09:31
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJul%2Ftn_165786_1721030266_BusStops130X200_Male+01+ENG+%282%29.png&width=200During summer, we are more carefree. We don’t think about things like our health, we just take precautions against sunburn at most. But this is not the right way of thinking: during our vacations it’s normal to indulge in activities that may strain our body, like late nights, eating and drinking more etc. So, we advise everyone to take a medical check-up before they travel. Before they check-in.

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Samsung : World Record For Crying

 RADIO   AUSTRALIA    July 16, 2024 09:28
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200The world record for crying is 7 days. But when you choose from the Samsung "Rugged" range of smart phones & tablets, chances are the record's safe.

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Guest Judge: Harsh Kapadia, EVP, CCO, MRM, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 15, 2024 17:02 (Edited: November 11, 2024 16:47)
https://www.bestadsontv.com/news/upload/Harsh Kapadia_MRM CCO headshot.jpeg
This week's guest judge is Harsh Kapadia, EVP, chief creative officer, MRM New York.

Winner: AAMI 'When Our Athletes Are In The Making'. With a household of little athletes I completely relate to this. I never know when my TV is going to get knocked by a football or a cartwheel might bring down something precious. But telling my kids no is not an option coz you want them to be kids as well.

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Nestles: Coffee Crisp Cross Border Vending Machine

 OUTDOOR   CANADA    July 14, 2024 14:45
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb2abc.png&width=200 On July 4, the iconic Coffee Crisp—a Canadian chocolate bar—was available in the US for just one special day, but there was a quirky twist: it could only be gifted by a Canadian. A one-of-a-kind vending machine was placed at the Canada–US border crossing at Peace Arch Park in Vancouver, BC, where Canadians invited their American neighbours to get a free Coffee Crisp.

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Everyday English Academy: Chocho Efron

 PRINT   NICARAGUA    July 13, 2024 19:06
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJul%2Ftn_165770_1720806417_1.png&width=200We launched a new campaign to promote our online class services.

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McDonald's: Always Around The Corner

 PRINT   CANADA    July 13, 2024 19:04
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJul%2Ftn_165761_1720769683_Always+Around+the+Corner1.jpg&width=200To highlight Moving Day and the frenzy that goes along with it, McDonald's Canada and Cossette really hit home with the Always Around the Corner campaign. The initiative showed that, even when consumers change postal codes, McDonald’s is always nearby—a familiar, friendly presence on what’s often a very emotional day.

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Walkers: No Walkers No Game

 PRINT   UK    July 13, 2024 19:00
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJul%2Ftn_165750_1720745345_WAL09997+Win.jpg&width=200Following Ollie Watkins' late winner which took England into the final of the Euros, Walkers and its creative agency of record VCCP has released a new ad to celebrate the victory. Part of the No Walkers, No Game brand platform the creative will run across print and social today with a media buy in today's i Newspaper arranged by OMD. The ad features a pack of Walkers Cheese & Onion with the caption 'IN THE BAG'. It was produced by VCCP’s global content creation studio Girl&Bear.

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Bitburger: Bitte

 AMBIENT   GERMANY    July 13, 2024 18:52 (Edited: July 14, 2024 04:52)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ac41f_0000.png&width=200A few weeks ago, Bitburger launched a major campaign in print, out-of-home, and online in other European countries: The text in the national languages was tailored to the respective nation and what makes it special. For example, readers of the major Italian, Spanish and Belgian newspapers 'La Gazeztta dello Sport', 'El Pais' and 'Le Soir' discovered invitations to 'please' set off for Germany in the summer. Bitburger also installed large-scale out-of-home motifs in busy squares in the centres of European capitals.

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Free The Hounds: Fractured Broken Killed

 OUTDOOR   AUSTRALIA    July 13, 2024 18:50
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJul%2Ftn_165753_1720758196_freethehounds+billboard.jpg&width=200 Free the Hounds have launched a petition to stop grey hound racing in Western Australia. By signing it, you can stop their lives being bet on.

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Channel 4 : Amazing

 OUTDOOR   UK    July 13, 2024 18:47
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJul%2Ftn_165751_1720745504_IMG_6564%5B67%5D.jpg&width=200In addition to the OOH campaign Channel 4 has also commissioned a striking mural created by artist Florence Burns, who is herself disabled. Situated at Village Underground in Shoreditch, London, the mural cleverly echoes the sentiment of the poster campaign and shows a Paralympic athlete striking through the patronising section of a statement. The mural, created with experiential agency Fever, will be remain in place until 5th August.

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Budweiser: BudBankHoliday

 INTERACTIVE   UK    July 13, 2024 18:43
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F37ca6_0001.png&width=200Budweiser and Sir Geoff Hurst are together launching an ambitious plea aimed at His Majesty King Charles III to declare a bank holiday, if the England Men’s football team achieves a momentous win on Sunday and following on from the Lionesses historic victory in 2022. Sir Geoff Hurst, the last remaining legend from the winning 1966 team, has penned a letter to His Majesty, asking for an extra day of celebrations for the nation to truly come together. To help with the chances of the bank holiday dream turning into reality, Budweiser is also calling on the nation to do their bit too, by backing its online petition for the #BudBankHoliday. All fans need to do is add their name to the petition to show their support.

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Woolworths: Reset

 TV   SOUTH AFRICA    July 13, 2024 18:24 (Edited: July 14, 2024 04:24)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4dc59_0003.png&width=200A beautiful filmic rendition with sensational visuals depicting the tiny details and changes making up the world we live in. All its glories and wonders.

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Allianz: Go Australiaahhh

 TV   AUSTRALIA    July 13, 2024 18:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc48a3.png&width=200To mark the Olympic and Paralympic Games Paris 2024, Allianz has launched a new brand campaign developed by Howatson+Company.

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Air Force : Up There

 TV   AUSTRALIA    July 13, 2024 18:21
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fab44c.png&width=200For many young Australians, a career in the Royal Australian Air Force can seem out of reach. The new campaign via VML, breaks down this misconception by showcasing Air Force as the place that their true potential can be realised, allowing them to go further than they ever thought possible.

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Prosper x Rainbow Families: Strong Safe Fabulous

 TV   AUSTRALIA    July 13, 2024 18:19 (Edited: July 14, 2024 04:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/edeba.png&width=200Prosper (Project Australia), an organisation dedicated to supporting disadvantaged children and families, has launched the Strong, Safe, Fabulous campaign via Bastion Agency, aimed at preventing domestic and family violence within the LGBTQIA community.
Produced in collaboration with Rainbow Families, a charity geared at supporting, empowering and advocating for LGBTQIA parents and their children, the campaign seeks to challenge negative stereotypes and foster long-term behavioural change through the sharing of authentic stories from LGBTQIA families.

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KFC: Supper Delivery

 TV   NEW ZEALAND    July 13, 2024 18:17
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F10373.png&width=200Regardless of which team colours they wear, rugby fans know that nothing beats the epic match-up of a nail-biting game and a bucket of hot, crispy KFC. To kick off their sponsorship of the 2024 Super Rugby season, KFC’s ‘Super Delivery’ campaign highlights their native delivery service - with the story of a bunch of cheeky Super Rugby players who intercept KFC orders and deliver them to fans in surprising ways.

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Nedbank: Youth X Class Of 76

 TV   SOUTH AFRICA    July 13, 2024 18:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbaf34.png&width=200"Honouring The Class Of ‘76" is a powerful tribute to the courageous students who fought for freedom during the Soweto Uprising on June 16, 1976. The film follows Mangaliso Ngcobo, a 63-year-old sign writer and former activist, as he paints the name of a fallen hero on a school honours board. Through a seamless blend of reality and memory, the film brings to life the harrowing events of that fateful day, ensuring that the sacrifices of the Class of ’76 are never forgotten.

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Samsung: The Next Big Thing Is You

 TV   USA    July 13, 2024 18:13
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa6eae_0000.png&width=200On July 10th, BBH USA debuted the latest iteration of Samsung Global’s 'The Next Big Thing Is You' campaign. Instead of struggling to navigate language barriers and limiting experiences, Samsung Global and BBH USA are encouraging consumers to open a new world of possibilities with a newfound confidence to connect with those around them. Set to a rendition of

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Range Rover Evoque: Shaped By The City

 TV   UK    July 13, 2024 18:11
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fef5a8_0000.png&width=200NM Productions showcase its full 360 degrees of talent in this beautifully shot campaign for the Range Rover Evoque. This beautifully crafted film showcases why the Range Rover Evoque is the perfect city car. Directed by Boo George, with cinematography by Mik Allen and photography by Trigger, all part of NM Talent.

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Toyota: Cancel The Quit

 TV   USA    July 13, 2024 18:09
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F65cfb_0001.png&width=200Independent media and ad agency H/L has been tapped by Toyota, the official partner of this year’s Summer Olympics, to bring its latest campaign to life for Northern California. Starring renowned athletes from Team USA’s past and present, Toyota’s campaign surrounding this global event aligns itself with Olympic and Paralympic competitors’ commitment to seeing success as a journey, not a destination.

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McCain: French Friday

 TV   USA    July 13, 2024 18:07
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Feca44_0000.png&width=200To kick off the National French Fry Day festivities, McCain has enlisted life-long fry lover, comedian, cookbook author Eric Wareheim for its National French Fry Day campaign. Showcasing his enthusiasm as he plays the ultimate fanboy, he passionately educates his neighbour on the significance of National French Fry Day

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Lemonade: Wish You Were A Pet

 TV   USA    July 12, 2024 09:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6d13e.png&width=200THE IDEA IN A LINE:
Perfectly normal dog behaviors become ridiculous when performed by a human. Pet owners would do anything for their beloved furballs. But the cost of vet bills can rise rapidly, with some procedures costing thousands of dollars. That’s where Lemonade Pet Insurance can really help you (and your pet) out. By paying a considerably smaller monthly rate, you can save as much as 90% on vet bills.

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ONE Asia: Make Them Regret It

 PRINT   PHILIPPINES    July 12, 2024 09:55 (Edited: July 12, 2024 19:55)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2024/Jul/tn_165731_1720702605_KV 1 - HORIZONTAL.jpg&width=200The ONE Asia Creative Awards show is about to call for entries. With most regional and international awards shows focusing on prestige, there was an opportunity for its campaign to stand out. To do so, it started with a very human insight: Running a business in a brutal industry such as advertising comes with a lot of rejection. For ad people, winning in awards shows is a way to reclaim their withering self-worth.

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Suma Esperanza: Heart

 PRINT   CHILE    July 12, 2024 09:53
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJul%2Ftn_165735_1720710537_SumaEsperanza_Heart.jpg&width=200A striking print campaign to educate about organ donation in Chile.

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Dodo: Speed Checks

 TV   AUSTRALIA    July 11, 2024 17:33
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4a4bc.png&width=200Dodo as an internet cop

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On: Roger Vs Zendaya

 TV   USA    July 11, 2024 17:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F00a07.png&width=200Two icons. One match. Zero ball. Watch what happens when two legends cross paths. Who will be crowned the ultimate champion of air tennis?

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Away Luggage: Softside Suitcase

 TV   USA    July 11, 2024 17:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F06677_0000.png&width=200Away’s got a Softside, and it was worth the wait. Just ask Alan Ruck. Now available in-stores and online at awaytravel.com/shop/softside-suitcases

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Change The Ref: Save Us From The USA

 INTEGRATED   USA    July 11, 2024 17:27 (Edited: July 12, 2024 03:27)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c0b18_0000.png&width=200Joaquin Oliver was murdered in the Parkland school shooting on Valentine's Day in 2018. Six years later, his parents, Manuel and Patricia Oliver, co-founders of the anti-gun violence organization Change the Ref, continue to cast a harsh spotlight on this tragic reality–this time, with a provocative international awareness campaign titled, 'Save us from the USA'. The disruptive campaign, which launched across billboards, kiosks and wild postings in London, Madrid, Paris and Lisbon, and will continue to roll out in select markets globally,

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Coffee Mate: World's Biggest Coffee Lover

 TV   USA    July 11, 2024 17:25
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2014c_0000.png&width=200Coffee mate loves all the fun, weird, and unique ways you enjoy your coffee. We do not love all the fun, weird, and unique ways you interrupt our narrator. Stop that.
Agency: Wieden + Kennedy, New York.

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21 Seeds: The Paloma Party

 TV   USA    July 11, 2024 17:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F53123_0000.png&width=20021SEEDS, the award-winning, female-founded infused tequila brand is teaming up with Rachel Bilson and Fake Empire to give millennial consumers what they want: a return to The O.C. The new campaign, licensed by Warner Bros. Discovery Global Consumer Products, stars Rachel Bilson reprising her role as the iconic Summer Roberts crafting easy-to-make cocktails with 21SEEDS, her drink of choice.

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Esty: Human Performance

 TV   USA    July 11, 2024 17:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7b20f_0000.png&width=200Orchard has created this new spot for Etsy titled, 'Human Performance'.

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Family First : Our Motivation

 TV   USA    July 11, 2024 17:20 (Edited: July 12, 2024 03:20)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/822b7_0000.png&width=200Full-service, Emmy Award-winning creative video agency Diamond View and non-profit organisation Family First support fathers in nurturing and guiding their families in the heartfelt video series that brings to life the content provided every day through its signature program All Pro Dad. Directed by Jason Blanc, four ads share stories ranging from one father motivating and aiding his daughter in building a computer, to another navigating the complexities of connecting with his teenage son who struggles to explain his emotions, which heart warming films accurately capture the challenging yet beautiful reality of fatherhood.

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Absolut Vodka: Andy Warhol's Lost Artwork

 TV   USA    July 11, 2024 16:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8118f_0000.png&width=200Before its dramatic resurfacing at a 2020 auction, the existence of Warhol’s Absolut ‘Blue’ was shrouded in mystery. Originally commissioned by Absolut in the 1980s, the painting was intended as a part of a pioneering collaboration that saw Warhol redefine advertising and art. Its rediscovery has ignited a new campaign by Absolut that honour’s Andy’s legacy, with each bottle acting as a tribute to the artist’s boundary-pushing fusion of commercial and fine art.

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