Seen and noted
Red Baron taps into the idea that sharing can lead to a cascade of more sharing in their all new campaign titled exactly that, 'Sharing Leads to More Sharing' launching July 15th. The campaign aims to highlight moments of sharing and bonding through humour and relatability
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MilkPEPâs latest campaign, âHey Mama,â plays up the popular âHey Mamaâ social posts that encourage self-careâthis time parodying those mumfluencers with real-life self-care for mums: reaping the benefits of real milk. In a new, integrated video campaign from MilkPEP, picture-perfect mumfluencers tout the ease with which they exercise or bake, while a cut to a real mum shows the reality. In one vignette, a highly energised, highly stylized mumfluencer leads a workout while barely breaking a sweat, while a real mum attempts to lift weights as her kids climb all over her. In another, an ultra-serene mumfluencer crafts an aesthetic, artisanal breakfast recipe, while a real mum is seen getting much-deserved sleep among the chaotic scene of her living room.
VIEW THE 2 SPOTS Kraft Heinz Marvel Studios: Deadpool Wolverine Cant Unsee
In the lead up to the highly anticipated theatrical release of Marvel Studiosâ 'Deadpool & Wolverine', in US theatres July 26th, fans (and even the stars of the movie!) have noticed something special about the signature red and yellow suits of the filmâs title characters â they look a lot like another iconic duo: HEINZ Ketchup and Mustard. For the first time ever, HEINZ announces the release of limited-edition collectibles that let fans accessorise their ketchup and mustard bottles to resemble Deadpool and Wolverine.
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CeraVe launches its newest soap opera cleansing campaign. The brand, known for its clever edutainment marketing, is releasing its newest campaign - Cleanse Like a Derm â a CeraVe Soap Opera â a playful take on nostalgic, daytime soap operas. Rooted in the staggering statistic that 43% of consumers report they rely on traditional soap for facial cleansing, the campaign aims to educate about the importance of proper cleansing habits and debunk bad skincare habits - such as using the wrong soap and sleeping with makeup on.
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Many business insurance providers offer identical policies to all their clients. This "cookie-cutter" approach inspired a "1984" analogy, where the hero is expected to accept whatever the "Big Brother" Insurance Company Inc. churns out.
VIEW THE SPOT National Book Store: Passion
National Book Store wants to encourage Filipino Gen Zs to visit its physical stores and rediscover their passion for reading and learning. And what's the best way to do that than to engage Gen Z through humor to spark conversations.
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A series of films, directed by FINCHâs Christopher Nelius, tell the incredible stories of outback grazier Brendan Cullen and Olympian Sinead Diver.
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During summer, we are more carefree. We donât think about things like our health, we just take precautions against sunburn at most. But this is not the right way of thinking: during our vacations itâs normal to indulge in activities that may strain our body, like late nights, eating and drinking more etc. So, we advise everyone to take a medical check-up before they travel. Before they check-in.
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The world record for crying is 7 days. But when you choose from the Samsung "Rugged" range of smart phones & tablets, chances are the record's safe.
PLAY THE SPOT Guest Judge: Harsh Kapadia, EVP, CCO, MRM, New YorkThis week's guest judge is Harsh Kapadia, EVP, chief creative officer, MRM New York. Winner: AAMI 'When Our Athletes Are In The Making'. With a household of little athletes I completely relate to this. I never know when my TV is going to get knocked by a football or a cartwheel might bring down something precious. But telling my kids no is not an option coz you want them to be kids as well. READ MORE
 On July 4, the iconic Coffee Crispâa Canadian chocolate barâwas available in the US for just one special day, but there was a quirky twist: it could only be gifted by a Canadian. A one-of-a-kind vending machine was placed at the CanadaâUS border crossing at Peace Arch Park in Vancouver, BC, where Canadians invited their American neighbours to get a free Coffee Crisp.
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To highlight Moving Day and the frenzy that goes along with it, McDonald's Canada and Cossette really hit home with the Always Around the Corner campaign. The initiative showed that, even when consumers change postal codes, McDonaldâs is always nearbyâa familiar, friendly presence on whatâs often a very emotional day.
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Following Ollie Watkins' late winner which took England into the final of the Euros, Walkers and its creative agency of record VCCP has released a new ad to celebrate the victory. Part of the No Walkers, No Game brand platform the creative will run across print and social today with a media buy in today's i Newspaper arranged by OMD. The ad features a pack of Walkers Cheese & Onion with the caption 'IN THE BAG'. It was produced by VCCPâs global content creation studio Girl&Bear.
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A few weeks ago, Bitburger launched a major campaign in print, out-of-home, and online in other European countries: The text in the national languages was tailored to the respective nation and what makes it special. For example, readers of the major Italian, Spanish and Belgian newspapers 'La Gazeztta dello Sport', 'El Pais' and 'Le Soir' discovered invitations to 'please' set off for Germany in the summer. Bitburger also installed large-scale out-of-home motifs in busy squares in the centres of European capitals.
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Free the Hounds have launched a petition to stop grey hound racing in Western Australia. By signing it, you can stop their lives being bet on.
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In addition to the OOH campaign Channel 4 has also commissioned a striking mural created by artist Florence Burns, who is herself disabled. Situated at Village Underground in Shoreditch, London, the mural cleverly echoes the sentiment of the poster campaign and shows a Paralympic athlete striking through the patronising section of a statement. The mural, created with experiential agency Fever, will be remain in place until 5th August.
VIEW OUTDOOR Budweiser: BudBankHoliday
Budweiser and Sir Geoff Hurst are together launching an ambitious plea aimed at His Majesty King Charles III to declare a bank holiday, if the England Menâs football team achieves a momentous win on Sunday and following on from the Lionesses historic victory in 2022. Sir Geoff Hurst, the last remaining legend from the winning 1966 team, has penned a letter to His Majesty, asking for an extra day of celebrations for the nation to truly come together. To help with the chances of the bank holiday dream turning into reality, Budweiser is also calling on the nation to do their bit too, by backing its online petition for the #BudBankHoliday. All fans need to do is add their name to the petition to show their support.
VIEW THE CONCEPT Woolworths: Reset
A beautiful filmic rendition with sensational visuals depicting the tiny details and changes making up the world we live in. All its glories and wonders.
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To mark the Olympic and Paralympic Games Paris 2024, Allianz has launched a new brand campaign developed by Howatson+Company.
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For many young Australians, a career in the Royal Australian Air Force can seem out of reach. The new campaign via VML, breaks down this misconception by showcasing Air Force as the place that their true potential can be realised, allowing them to go further than they ever thought possible.
VIEW THE SPOT Prosper x Rainbow Families: Strong Safe Fabulous
Prosper (Project Australia), an organisation dedicated to supporting disadvantaged children and families, has launched the Strong, Safe, Fabulous campaign via Bastion Agency, aimed at preventing domestic and family violence within the LGBTQIA community.
Produced in collaboration with Rainbow Families, a charity geared at supporting, empowering and advocating for LGBTQIA parents and their children, the campaign seeks to challenge negative stereotypes and foster long-term behavioural change through the sharing of authentic stories from LGBTQIA families. VIEW THE SPOT KFC: Supper Delivery
Regardless of which team colours they wear, rugby fans know that nothing beats the epic match-up of a nail-biting game and a bucket of hot, crispy KFC. To kick off their sponsorship of the 2024 Super Rugby season, KFCâs âSuper Deliveryâ campaign highlights their native delivery service - with the story of a bunch of cheeky Super Rugby players who intercept KFC orders and deliver them to fans in surprising ways.
VIEW THE SPOT Nedbank: Youth X Class Of 76
"Honouring The Class Of â76" is a powerful tribute to the courageous students who fought for freedom during the Soweto Uprising on June 16, 1976. The film follows Mangaliso Ngcobo, a 63-year-old sign writer and former activist, as he paints the name of a fallen hero on a school honours board. Through a seamless blend of reality and memory, the film brings to life the harrowing events of that fateful day, ensuring that the sacrifices of the Class of â76 are never forgotten.
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On July 10th, BBH USA debuted the latest iteration of Samsung Globalâs 'The Next Big Thing Is You' campaign. Instead of struggling to navigate language barriers and limiting experiences, Samsung Global and BBH USA are encouraging consumers to open a new world of possibilities with a newfound confidence to connect with those around them. Set to a rendition of
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NM Productions showcase its full 360 degrees of talent in this beautifully shot campaign for the Range Rover Evoque. This beautifully crafted film showcases why the Range Rover Evoque is the perfect city car. Directed by Boo George, with cinematography by Mik Allen and photography by Trigger, all part of NM Talent.
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Independent media and ad agency H/L has been tapped by Toyota, the official partner of this yearâs Summer Olympics, to bring its latest campaign to life for Northern California. Starring renowned athletes from Team USAâs past and present, Toyotaâs campaign surrounding this global event aligns itself with Olympic and Paralympic competitorsâ commitment to seeing success as a journey, not a destination.
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To kick off the National French Fry Day festivities, McCain has enlisted life-long fry lover, comedian, cookbook author Eric Wareheim for its National French Fry Day campaign. Showcasing his enthusiasm as he plays the ultimate fanboy, he passionately educates his neighbour on the significance of National French Fry Day
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THE IDEA IN A LINE:
Perfectly normal dog behaviors become ridiculous when performed by a human. Pet owners would do anything for their beloved furballs. But the cost of vet bills can rise rapidly, with some procedures costing thousands of dollars. Thatâs where Lemonade Pet Insurance can really help you (and your pet) out. By paying a considerably smaller monthly rate, you can save as much as 90% on vet bills. VIEW THE 4 SPOTS ONE Asia: Make Them Regret It
The ONE Asia Creative Awards show is about to call for entries. With most regional and international awards shows focusing on prestige, there was an opportunity for its campaign to stand out. To do so, it started with a very human insight: Running a business in a brutal industry such as advertising comes with a lot of rejection. For ad people, winning in awards shows is a way to reclaim their withering self-worth.
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Two icons. One match. Zero ball. Watch what happens when two legends cross paths. Who will be crowned the ultimate champion of air tennis?
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Awayâs got a Softside, and it was worth the wait. Just ask Alan Ruck. Now available in-stores and online at awaytravel.com/shop/softside-suitcases
VIEW THE SPOT Change The Ref: Save Us From The USA
Joaquin Oliver was murdered in the Parkland school shooting on Valentine's Day in 2018. Six years later, his parents, Manuel and Patricia Oliver, co-founders of the anti-gun violence organization Change the Ref, continue to cast a harsh spotlight on this tragic realityâthis time, with a provocative international awareness campaign titled, 'Save us from the USA'. The disruptive campaign, which launched across billboards, kiosks and wild postings in London, Madrid, Paris and Lisbon, and will continue to roll out in select markets globally,
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Coffee mate loves all the fun, weird, and unique ways you enjoy your coffee. We do not love all the fun, weird, and unique ways you interrupt our narrator. Stop that.
Agency: Wieden + Kennedy, New York. VIEW THE SPOT
21SEEDS, the award-winning, female-founded infused tequila brand is teaming up with Rachel Bilson and Fake Empire to give millennial consumers what they want: a return to The O.C. The new campaign, licensed by Warner Bros. Discovery Global Consumer Products, stars Rachel Bilson reprising her role as the iconic Summer Roberts crafting easy-to-make cocktails with 21SEEDS, her drink of choice.
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Full-service, Emmy Award-winning creative video agency Diamond View and non-profit organisation Family First support fathers in nurturing and guiding their families in the heartfelt video series that brings to life the content provided every day through its signature program All Pro Dad. Directed by Jason Blanc, four ads share stories ranging from one father motivating and aiding his daughter in building a computer, to another navigating the complexities of connecting with his teenage son who struggles to explain his emotions, which heart warming films accurately capture the challenging yet beautiful reality of fatherhood.
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Before its dramatic resurfacing at a 2020 auction, the existence of Warholâs Absolut âBlueâ was shrouded in mystery. Originally commissioned by Absolut in the 1980s, the painting was intended as a part of a pioneering collaboration that saw Warhol redefine advertising and art. Its rediscovery has ignited a new campaign by Absolut that honourâs Andyâs legacy, with each bottle acting as a tribute to the artistâs boundary-pushing fusion of commercial and fine art.
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