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Seen and noted
Ikea: The Ikea Res The RESTEN bag is a re-imagination of the iconic blue FRAKTA bag, created to become a symbol of rest, in sleepless Singapore.This huggable bag was carefully crafted with ultra comfortable fabrics and stuffing, culminating in a padded design that resembles a pillow, making it the perfect accessory to help Singaporeans find rest on the go, wherever and whenever they need it. VIEW THE AD  Netball is a safe space where (predominantly) women come together to play, socialise, and support each other. Pay It tapped into this environment, transforming it into a platform for raising awareness about domestic violence.VIEW 2 OUTDOORS KFC: The Hot Billboard Hot & Spicyâs highly-anticipated return to KFC's in New Zealand was easily this yearâs hottest comeback. And to make sure everyone knew exactly how hot it was, we borrowed a digital placement normally reserved for live weather temperature, and instead showed the actual temperature of freshly-cooked Hot & Spicy chicken, as if it were heating up the billboard.VIEW OUTDOOR  Micro SIMs, snails and longing in Swedish telco Threeâs new campaign[Preamble]In Swedish Three's new fall campaign, family life takes center stage. The campaign highlights the special feeling of getting your first mobile subscription and SIM card, focusing on the relatable moments from everyday life that carrys a significant meaning. VIEW THE SPOT  The campaign by Splash (In-house agency at Treasury Wine Estates) dives back into a nostalgic world of food and wine pairings, showing that despite the changing in food trends, Pepperjack has been the wine for all dishes, since it first hit the dinner table in 1996. VIEW THE SPOT Adidas Rugby: 25 Years In The Making To celebrate a 25 year partnership with New Zealand rugby, adidas invited some of the greatest legends and current wearers of the iconic black jersey to help create a piece of history by capturing an iconic team photo. The campaign launched with a film showing the team of old and new players coming together for the moment. VIEW THE SPOT  Wangkanai Organic Sugar, the superior natural sugar. Even the ant try the supernatural ways to reach it.VIEW THE 2 SPOTS Private Property: Space Everyone needs space. A space, to call their own. Where they can discover themselves, grow, realise their dreams, or become who they were always meant to be. Whether its first pads, dream homes or ideal commercial properties, Private Property shows in a beautiful, heartfelt way that whatever your needs are, we have a space for you.VIEW THE SPOT Guest Judge: Jack Christensen, Global CD, LePub, Milan This week's guest judge is Jack Christensen, global creative director, LePub, Milan. Winner: Palliative Care Queensland 'The Cassette'. I really enjoyed this approach to talking about a tricky subject. It can be tempting to overly tug at people's heart strings with this kind of thing, but the use of stop-motion animation to drive the humour helped strike the right balance and really made me feel better about death, so I guess the ad achieved what it set out to do. READ MORE Greenpeace: Play For the Future BACKGROUNDAccording to Forbes, Gen Z is highly conscious of pollution. That is why, according to The Guardian, the Gen Z is stopping from driving cars. However, a Deloitte study found that 27% of Gen Z teens report gaming as their favorite activity. Without knowing it, the time they spend gaming car videogames generates as much CO2 emissions as 17 million of cars in the real world. VIEW THE CONCEPT ANZ: Chips Age Concern New Zealand, the leading charity dedicated to promoting the care, wellbeing and security of older people, in partnership with ANZ, one of the countryâs premier banks, launched an innovative scam prevention campaign featuring the return of the beloved 1980s cop drama CHiPs, reimagined to educate elderly people about the growing threats of scams.VIEW THE 7 SPOTS VIEW THE POSTERS  Peech, the sexual wellness brand known for its honest approach to intimacy, has launched a cheeky campaign to promote its own brand of lubricant, ensuring youâll never have to âspit on that thangâ again.⨠Peech believes in making pleasure safe, accessible, and fun. With the launch of âHawk Tuah In A Tube,â theyâre not just riding the meme wave â theyâre setting a new standard and helping de-taboo the use of lube.VIEW OUTDOOR Mrs Mac's: Miner Mrs Macâs typical customers are a hard working lot. They rise each day to perform their job the very best they can. Good men doing good work. Whether itâs building, digging or driving, they have high quality standards. In working class Australia, the partner you depend on, is known as your âMrsâ. VIEW 3 OUTDOORS PLAY THE 4 SPOTS Cape Of Good Hope: Anyone Can Be A Hero Joe Public Cape Town recently launched its latest campaign for the Cape of Good Hope SPCA to showcase the amazing work that they do with the intention of thanking all donors, and ultimately inspiring others to donate.The insight behind the campaign, âAnyone can be a heroâ, came from recognising that there are many animal lovers in South Africa. VIEW THE SPOT  Have you ever noticed our petsâ names often take inspiration from their personalities or lifestyle? Chewy's newest campaign charmingly leans into this, introducing a variety of pets whose names perfectly match their very distinctive traits and behaviors. VIEW THE 2 SPOTS  The Yogo Dirt Dessert was a West Australian classic... a staple of kids' (and adults') lunchboxes everywhere. And after over a decade away from the supermarket shelves... it's back. We're teasing the relaunch of this throwback with some rich, intentionally confusing sound design to draw in the listener.PLAY THE SPOT KidsCan X Meridian: Kids Cant Wait In 2024, more than 10,000 children across New Zealand are waiting on support from KidsCan, the largest waitlist in the charityâs history. This Winter Appeal campaign draws attention to the growing number of kids who desperately need the vital support KidsCan provides.VIEW THE SPOT  Petbarn is Australiaâs number one pet retailer, offering everything new pet parents need to look after their puppies and kittens â from advice to products to veterinarian services. To make this unforgettable, Petbarn created the most adorably unforgettable ad they could. VIEW THE SPOT  Just on the fringe of the city, youâll discover Brisbaneâs new backyardâVictoria Park. This beautiful, natural retreat offers countless opportunities to create new memories. Brisbane City Council is transforming this iconic parkland into a vibrant space VIEW THE SPOT  The way we care for our dying is a meaningful indicator of our societyâs values. Yet, death isnât a subject most of us like to think about. Palliative Care Queensland (PCQ) believes we need to encourage conversations around having a life-limiting illness, and the fact that all of us will die one day.VIEW THE SPOT KFC New Zealand: The Power Of KFC KFC New Zealan's new brand campaign, "The Power of KFC", celebrates Kiwis' love for adventure and the undeniable appeal of their iconic menu. VIEW THE SPOT VIEW THE DIRECTORS CUT SPOT  Reversing a trailer is tricky, especially in front of the weekend sausage sizzle crowd. A simple miscalculation kicks off a disastrous domino effect in another playful instalment of Budget Directâs longstanding âInsurance Solvedâ campaign, via 303 MullenLowe.Called Reversible and live this week across TV, cinema, BVOD, Online, social, OOH and radio,VIEW THE SPOT  Everyone's got a cheeky side, so to get Australia hooked on Pringles' new spicy flavors, we dared them to 'Feed their spicy sides.' We spiced things up with playful scenes and hilariously pixelated Pringles cans, making it clearâthese chips are just too hot to handle. With over-the-top reactions and a censored release, we cranked up the heat on what âspicyâ really means. VIEW THE 2 SPOTS  India is a land of rich diversity. And yet, for all that sets them apart from another, the people of this great nation have always found a common ground to come together. As Indiaâs oldest cement brand, ACC has been bridging cultures, bringing people together, since 88 years. This film is an ode to India in all its diverse glory, to the spirit of unity.VIEW THE SPOT  Flatback Turtles are an endangered species. Of every thousand hatched on beaches in the north west coasts of Western Australia, only one survives. Care For Hedland operates a scientific monitoring program to record data on the species.VIEW THE AD Toyota: The C HR Collection To launch the all-new Toyota C-HR, a vehicle inspired by a diamond's angular lines, we turned the car into a jewellery collection featuring lab-grown diamonds made from the car itself. Partnering with Australian jewellery designer Millie Savage, we created 13 handcrafted pieces available for purchase at https://www.milliesavage.com/VIEW THE AD VIEW THE SPOT VIEW THE WEB FILM  Love is the most beautiful feeling that a human being can experience. We believe that love has no borders when language barriers are broken. That's why we teach English in a fast, entertaining and above all with important methods that make distance not exist.VIEW THE AD Intenzo Coffee: Awake At Night Awake at night.Many times for reasons of life we have hard nights where we can't glue our eyes. It can be working, studying or simply feeding. Intenzo Coffee has the perfect dose of caffeine and the perfect coffee flavor to make those nights make you feel more awake and better. VIEW THE ADS Pak N Save: Ms Isla Value Stickman, New Zealandâs most popular 2D supermarket spokesperson has been seen outdoors before. But never like this. Thousands of Aucklanders at the Auckland Rainbow Parade were introduced to Stickmanâs Stick Queen persona Miss Isla Value, the budget queen from the house of Pakân. VIEW OUTDOOR  "At Tough-As, we're not just about products; we're about resilience, reliability, and ruggedness.Our ethos revolves around producing items that defy wear and tear, standing strong against the trials of everyday life. We're thrilled to introduce you to a range of products that redefine durability without compromise.VIEW OUTDOOR Major Banks have systematically closed their rural branches throughout Australia upon which farmers in particular, relied. A radio campaign was created to promote FEA as an alternative and replacement to the receding banks. The campaign employed specialist voice impressionist actor to emulate and parody David Attenborough looking for the missing bankers ('Bankus Extinctus') et al.PLAY THE 4 SPOTS High Performance Sport New Zealand: Bravooooooo To celebrate New Zealand's most successful Olympic Games in history, Special Wellington and MBM have launched a nationwide celebration. Turned around from concept to live in less than 24 hours, High Performance Sport New Zealand is congratulating New Zealand's Olympic athletes loud and proud across Aotearoa in an integrated campaign, spanning billboards, news site takeovers and social media.VIEW OUTDOOR Guest Judge: Allison Pierce, CCO, VML, Kansas City![https://www.bestadsontv.com/news/upload/Allison_Pierce_Headshot[1667].jpg](https://www.bestadsontv.com/news/upload/Allison_Pierce_Headshot[1667].jpg "https://www.bestadsontv.com/news/upload/Allison_Pierce_Headshot[1667].jpg") This week's guest judge is Allison Pierce, chief creative officer, VML, Kansas City. Ok, I'm starting with Interactive because I feel like that was some of the best work I saw today. Winner: Axis Bank 'Sanskrit Password'. I love ideas that can solve two problems at once, and this one did just that. READ MORE  The close relationship between typical Hornbach project customers and their hands has always been a recurring element of Hornbach DIY/ Home Improvement communication. But what actually happens when our own hands want something different from their owner, who prefers to lose himself in the colorful world of first and second screens? When our hands are made for so much more. It is precisely this scenario that the new campaign literally takes to the extreme.VIEW THE SPOT  Leo Burnett Group Thailand has created a new spot, titled 'Drawing', as part of the Thai Health Promotion Foundation's âFree Playâ campaign. The âFree Playâ campaign aims to try and communicate with parents about giving a chance for children to explore their world in their own way and helps foster creativity and using their imagination. The latest spot was directed by Suthon Petchsuwan and produced via Mum Films. VIEW THE SPOT  Kayari and anew advertising Bangkok unveil innovative mosquito-repelling billboards, The Mos-kill-to Billboard. The campaign transforms ordinary billboards into mosquito-repelling billboards and installs them throughout Bangkok. These billboards incorporate three key features designed to keep communities and commuterâs mosquito-free. This billboard combines yellow light, which has been proven to deter mosquitoes, with 15 KHz frequency waves recommended by the WHO as a safe and effective mosquito deterrent, and Pyrethrum extract, a natural and safe mosquito repellent. These three features work together to enhance the billboardâs effectiveness in repelling mosquitoes. This creative initiative is particularly beneficial for people waiting at bus stops and those living in mosquito-prone areas, providing them with a safer and more comfortable environment. anew advertisingâs commitment to innovative solutions and community welfare is evident in this campaign, reflecting the companyâs motto: âNever Say Never, Always ANEW.âVIEW OUTDOOR Sapporo: Win This Fish One of Japan's most iconic delicacies has paired itself with another â premium grade tuna â in a promotion thatâs as legendary as the beer that inspired it.Australians are now able to enter the Sapporo promotion to win a giant yellowfin tuna and an all expenses paid trip to Tokyo for two to eat it. The winners will have a chance to bid on their own fish at Toyosu Fish Market auction, then have it prepared for them at a local sushi restaurant.VIEW THE SPOT VIEW OUTDOOR  1 in 4 UK drownings involves alcohol, so weâve teamed up with Tom Daley and the Royal Life Saving Society UK (RLSS) to remind everyone: Donât Drink and Dive. VIEW THE SPOT  The Paris 2024 Paralympic Games are approaching, and although they are a major sporting event, they attract less attention than the Olympic Games. Less impressive, less performant, less spectacular prejudices about Paralympic sports are still numerous. VIEW THE SPOT « First « Previous Next » Last » 2 of 5 |
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This ad is to bring attention to the rape and murder of a doctor in a public hospital.