 |
Seen and noted
 The new idents, created by Saatchi & Saatchi, showcase the breadth of challenges, successes, and results of a selection of amateur bakers in the kitchen and celebrate the UKâs love of creativity in the kitchen. VIEW THE SPOT  Joga collaborated with Climax, a French media outlet publishing a weekly fanzine and quarterly magazine, to create a campaign showcasing the personal consequences of global warming to make the message more relatable and raise awareness about the issue. VIEW THE 2 SPOTS  These ads were commissioned by the Drug Education Network in Tasmania and are currently running on free to air TV mainly in The Block. They use comedy to warn people who have recently changed meds that mixing these with booze might end messily, especially if they're doing DIY...VIEW THE 2 SPOTS  Repco have been Bringin' the Bathurst for the past four years as primary sponsor of the iconic Bathurst 1000. Last year's campaign introduced fans to the power of Brocky's glove, Bringin' the Bathurst to everything it touched. In this year's evolution, one year later, punters now visit the Temple of Bathurst to be bath-tised by the glove and its almighty power. VIEW THE SPOT  DDB Mudra India and Stayfree, one of Indiaâs leading menstrual hygiene brands, have created this film for Daughterâs Day which highlights the importance of healthy period conversations within families that help the girl to become comfortable about her periods. VIEW THE SPOT  Spotify releases its latest ATL campaign in Thailand with lead agencies Juice Network and TBWAThailand, positioning the platformâs power in an unmatched music experience. Through its playlists feature and ecosystem, listeners can curate, discover and share playlists as a way to connect with every emotion, mood, and occasion. The two brand films showcase how Spotify is entwined in the daily lives of Thai youth, another reminder that Spotify is more than a music streaming platform. VIEW THE 2 SPOTS Land O Lakes: The Farmcore To Table Runway Show While Farmcore has been making the rounds on social media (hello Barn Jacket) itâs far from just an aesthetic. It's a way of life that is grounded in the everyday work of farmers in America's rural communities. Land OâLakes is a 103 year-old cooperative with a legacy of working with their farmer-owners to support success in their individual businesses and communities, as well as creating delicious dairy products for consumers. VIEW THE 2 SPOTS  Samsung launches its new campaign by creating a new episode of âEl Chavo del Ochoâ, one of the most iconic TV series in Latin America. Presenting and highlighting the companyâs connectivity solutions through the SmartThings system, the strategy the brand demonstrates in a playful way all the benefits and facilities that the platform brings to peopleâs lives. VIEW THE SPOT  hipages, the #1 place to connect tradies and homeowners in Australia, encourages Aussies to âStart with hipages' in their new platform where the walls can quite literally talk. For tradies, a series of films feature a rough-around-the-edges mailbox who is bemused why a tradie would hinge their business aspirations on a few flimsy magnets.VIEW THE SPOT  Despite high awareness of the problem, dissatisfaction with body image remains a persistent and dangerous problem. Research shows 91% of Australian women want to change their bodies. And this fixation on looks creates a cycle that impacts the next generation, with 77% of young people saying theyâre in body image distress.VIEW THE AD  Twenty years ago, many Ecuadorians emigrated in search of opportunities abroad, and today, after several years of working overseas, many are considering returning. To connect with this reality, Ambiensa created advertisements featuring the iconic monuments of the cities where they currently reside, dressed in traditional Ecuadorian attire. In this way, we aim to reflect the blend of cultures and the longing to return to their roots, showcasing how they carry their Ecuadorian identity with them, no matter the distance because your home is in Ecuador.VIEW THE 6 ADS  Speed is the number one illegal behaviour causing death and serious injuries on Western Australian roads.Explorative research revealed that a significant number of drivers who self-reportedly speed, often rationalise their behaviour with flawed excuses and misbeliefs.VIEW 3 OUTDOORS  With 3.8 million vulnerable people in the UK struggling to survive, The Big Issue has launched an innovative membership scheme. Supporters can contribute monthly to social enterprise projects that help those in poverty through upskilling, guidance, and support. The campaign cleverly uses familiar sign-up button iconography - the ubiquitous âhand pointerâ finger cursor VIEW OUTDOOR Decathlon: Rentals For Rubbish In celebration of World Cleanup Day, newly recognised on the UN Calendar of International Days in 2024, taking place this Friday, September 20, DECATHLON is launching âRentals for Rubbishâ, a program that will reward customers for cleaning up their local areas VIEW 3 OUTDOORS VIEW THE AD  This Saturday's AFL Grand Final is an indisputably gargantuan occasion. Telling yourself any different is a mind-bending exercise, which might leave you quite famished and in acute need of the game's ultimate comfort food: The Four'N Twenty pie.VIEW OUTDOOR Love Better: Lovecreepnz Young love is the BEST. Itâs full of juicy, hot and heavy feelings. But those amazing feelings can turn into something else. The mist of love can cloud controlling behaviour; actions that in isolation appear loving, but when they become a pattern, are anything but. VIEW THE CONCEPT Helga's:Brat Sandwich Pop superstar Charlie XCX created controversy recently when she used an image of a suggestive baggy for her âBratâ tour poster. To appease the public, she updated the image by placing a sandwich in the bag - much more wholesome right?To capitalise on the media trend, we launched a partnership with cult sandwich shop Recess, to release the âBratâ sandwich, exclusively available after dark to the party girls of Sydney. The activation gained mainstream media coverage, garnered a host of social commentary and sold out of sandwiches each night. VIEW THE CONCEPT  The film shows an actor who used to play supporting roles in bank commercials and who, upon opening an account at C6 Bank and using his C6 Mastercard Black card, becomes the main character. The idea of the film is to make it clear how C6 Bank wants its customers to feel â at the center of their financial decisions. VIEW THE 4 SPOTS  100,024.That's the crowd capacity of the MCG for this Saturday's AFL Grand Final. And it's those last 24 people over the 100,000-mark that make it so special. It's the football gods' little nod of acknowledgement, perhaps, to Australia's favourite fan food: The Four'N Twenty pie. VIEW THE AD Hyundai: The Art of Electomobility Just like old times, but better. The electric technology of our cars is here to give cities back the shine they should never have lost. That's why we gave a message for a better future for the next generations, deciding for efficient and sustainable mobility. This was a print campaign during #WorldEVDay.VIEW THE 3 ADS Res Pet: Abandoned Friends Every year hundreds of people abandon their pets. The reasons, although they are not clear, is a cruel reality that is lived year after year in ResPet we are in the task of looking for them and give them the necessary attention both food and health so that they can be relocated and have the dignified life that a best friend deserves.VIEW THE AD Road Safety Institute: No Helmets In Greece, it is very common to see motorcycle riders not wearing helmets. In Athens, especially during night hours, the percentage exceeds 30%, while in rural areas it is much worse as there is minimal enforcement. At the same time, according to a research by Hellas Direct, more than 50% of accidents occur at short distances, which often serve as the excuse for not wearing a helmet. (Research data: According to data from Hellas Direct, for 2023, most accidents, with a significant difference (39.84%), occurred very close to home, at a distance of only 2.5 km! Accidents also happen in the next 2.5 km (15.10%), so if we look at it cumulatively, over half of the collisions (55%) occur within a 5 km radius of our home.)VIEW 2 OUTDOORS  As part of their "It's Playtime" platform, Virgin Media's Wifi Guarantee gives you Wifi signal in every part of every room - ensuring you can play in even the most far flung corners of your home. Voiceover by Brian Cox.PLAY THE SPOT  hipages, the #1 place to connect tradies and homeowners in Australia, encourages Aussies to 'Start with hipages' in their new platform where the walls can quite literally talk. For homeowners, a series of films feature a friendly, cockney toilet who's seen a lot of crap in his time but unfortunately this reno takes the urinal cake.VIEW THE SPOT  Australia's biggest telco Telstra has launched its new brand platform 'Wherever we go' with an integrated campaign via Bear Meets Eagle on Fire 61 led by a whimsical animated film called 'Duet'. 'Duet' features two characters who journey together through a wondrous world in perfect harmony, as a metaphor for partnership. Brought to life by Oscar nominated animation duo, Smith and Foulkes, 'Duet' is set to a whistling composition of the iconic 'Islands in the Stream'.VIEW THE DUET SPOT VIEW THE OUTBACK SPOT VIEW THE FOREST SPOT Guest Judge: Rich Levy, CCO, Klick Health, New York
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 23, 2024 18:58 (Edited: September 24, 2024 04:58)
 This week's guest judge is Rich Levy, chief creative officer, Klick Health, New York. One NZ 'Finding Jade' - FCB New Zealand. From the first line, I was hooked. I wanted to know what happened. I wanted to know the ending. And I yelled at my screen when I realized there would be a second part. READ MORE  Many times our car suffers, scratches, bumps and unexpected events that ruin the paint. But many times there are events that even your car didn't expect, to be graffitied. Whatever the damage is, we in our paint shops repair it quickly leaving your car with the original color as it came from the factory in much less time.VIEW THE AD  In Australia, the brown paper bag is as synonymous with alcohol as it is with Menulog delivery. So, to launch our alcohol service, we leveraged our most distinctive brand asset, the Menulog delivery bag and cleverly combined it with the brown paper bags found in bottle shops. VIEW OUTDOOR  In Alaskaâs vast, untamed wilderness, survival isnât just about enduranceâitâs about being defiant by nature, especially when it comes to staying connected. GCI and Cossette captured this spirit in the launch of their new creative platform, Wildly Ingenious. VIEW THE SPOT XXXX: Ultra Zero Carbs Beer has always been at the heart of social gatherings, connecting people across generations. However, if youâre after a low carb alternative, that doesnât mean it canât be great tasting beer. XXXX Ultra Zero Carb* is delicious, zero carbs* and 100% beer.VIEW THE SPOT VIEW OUTDOOR  In this two and a half minute film created with the Sid Lee Paris agency, Ligue 1 shows us its take on the beautiful game. More than just a film, the brand loudly expresses its new positioning âFootball. But French.â and proves this through passionate supporters, football wizardry and epic music. A new direction for the league, clubs, players, and supporters, this is the adopted positioning of the championship for the coming year.VIEW THE SPOT Greenpeace: Desolation Cruise Objective: Raise awareness about the environmental crisis caused by plastic pollution and climate change, highlighting the importance of taking immediate measures to protect our oceans and the planet in general. âDesolation is not a fantasy, it is a reality that we can avoid. The action begins with each of us. Let's protect our oceans before they become plastic deserts.VIEW THE 2 ADS  We all need sleep, but there are key people who do not. Those whose responsibilities that day and night are fundamental for human beings. That's why coffee intenzo is a solution to these problems. An existing coffee flavor and the necessary dose of caffeine so that in future situations, they stay awake for the good of all.VIEW THE 5 ADS Everyday English Academy: A Language Can Save Lives The immigration of Latinos to the U.S. does not stop, there are already millions who live legalized with civil rights like any other American. Many Latinos migrate to the United States to look for a job for which they are qualified, but they have the intelligence to study English before leaving in order to establish themselves in their jobs.VIEW THE AD  With Valokuitunen, youâre always free to choose and switch your internet provider â nationwide. Theyâre Finlandâs only fiber optic internet company offering their clients the freedom to choose across the country.VIEW OUTDOOR  Overeem is an internationally renowned single malt whisky from one of the worldâs southernmost distilleries in Hobart, Tasmania. Our creative harnesses the billboardâs proximity to Hobartâs main airport, to showcase the unmistakable quality and craftsmanship of this premium spirit.VIEW OUTDOOR Being awake not only keeps you alert. You also take care of and monitor what you want. For this to happen, nothing better than an Intenzo coffee that will keep you alert, awake, seeing things that others don't see.PLAY THE SPOT Repak: Most Sorted Repak, Ireland's leading environmental non-profit organisation is rallying Irish businesses and members of the public to change their behaviour around recycling, with a new campaign from Award-winning Irish creative agency The Brill Building.Repak works with 3,500 member businesses with a remit to help Ireland achieve its EU recycling targets. Repak collaborated with creative agency The Brill Building on 'The Most Sorted' campaign, an ambitious new campaign designed to change the way Ireland recycles packaging.VIEW THE SPOT VIEW 2 OUTDOORS  John Lewis is revealing its latest marketing campaign, which draws on the rich heritage of our 100-year old brand promise, Never Knowingly Undersold. Never Knowingly Undersold - the John Lewis signature for quality, service and value - was reimagined earlier this month with a brand new pledge to price match 25 key competitors both on the high street and online. In the new film and print ads by Saatchi & Saatchi to mark its return, a John Lewis store window provides a lens on the past and the future drawing on the best of old and new. VIEW THE SPOT « First « Previous Next » Last » 2 of 6 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
A New campaign from Australia's largest telco,Telstra goes outdoors.