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Seen and noted
Acciona: Turbine Made The wind industry faces an enormous environmental challenge. In the next 5 years alone, 50 000 giant wind turbine blades will reach the end of their 25 year lifetime. No company on Earth has found a way to address the extremely complex challenge of recycling them. Until now.VIEW THE SPOT & 2 OUTDOORS VIEW THE AD Chicken Licken: Boneless Bites Of Soul There is a small percentage of the population who are largely ignored and often ridiculed by society â those with a fear of bones. For these suffering souls, life is a series of terrors as they navigate their way around anything vaguely osteopathic. Imagine, then, their dismay at being confronted with a chicken drumstick at a Cartilogenophobic Anonymous support group meeting. This humorous (or humerus) premise is the springboard for a new campaign for Chicken Lickenâs SoulBites. These boneless bites of SAâs favourite soul food are the ultimate meal for those afraid of bones .... and everyone else.VIEW THE SPOT  The worldâs number one laundry brand, Dirt Is Good, has teamed up with Arsenal to launch a powerful new campaign to tackle the shame surrounding period stains in sports. Backed by Arsenal stars including Beth Mead and Leah Williamson, it aims to inspire and empower the next generation of players so all women and girls can play on without fear.VIEW THE 2 SPOTS  Coach launches 'On Your Own Time,' a campaign starring global ambassadors Elle Fanning, Nazha, KÅki, and Youngji Lee. The campaign introduces Coachâs Spring 2025 collection with a powerful message about having the courage to set the pace of your own life instead of racing to keep up with societal expectations of continuous progress. âOn Your Own Timeâ is the latest exploration of 'The Courage to Be Real,' Coachâs purpose-grounded platform inspiring young people to express their many selves with confidence. VIEW THE 2 SPOTS  For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience â and remind people that small trips into nature can be grand experiences. Cross Country is Volvoâs concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. VIEW THE SPOT  McDonaldâs Canada in partnership with Cossette, is serving up a legendary crossover with the launch of the â95 McFlurry, a special edition treat celebrating the 30th anniversaries of both the Toronto Raptors and the McFlurry. This nostalgia-fuelled campaign blends 90s culture with a modern edge to unite basketball and dessert fans as McDonaldâs continues its proud partnership with the Raptors.VIEW THE SPOT  Orkin Pest Control, regarded as one of the top pest control companies in the industry, is collaborating with DDB Chicago, to creatively raise awareness about termite protection with its new campaign, âChewed Art.â Designed to educate new homeowners on the importance of protecting their homes, the campaign will use actual termite damage to create artful designs, highlighting an issue many people face in a visually striking and unexpected way. To drive inspiration to get a termite inspection,VIEW THE SPOT  Yes, even down there, guys could use a little extra help. Thatâs why LYNX is launching a fragrance especially designed for intimate areas - because smelling good should never have limits. Partnering once again with LOLA MullenLowe and directors Lionel Goldstein, the brand is rolling out a disruptive series of 10-second micro-ads - snackable, high-impact content designed to hit hard, fast, and everywhere. VIEW THE 3 SPOTS  Ambika Mod, Star of One Day and This Is Going to Hurt, gives a humorous performance in the latest Make My Money Matter campaign advert, âBeepâ. The campaign group â founded by filmmaker and activist Richard Curtis â today mounts further pressure on UK high-street banks â Barclays, Lloyds, HSBC, Santander, and NatWest â to stop financing new fossil fuels. It follows on from previous films raising awareness of the links between the UK financial sector and the climate harm caused by the fossil fuel companies they finance: Oblivia Coalmine, starring Olivia Colman and The Hidden Relationship,VIEW THE SPOT RotoruaNZ: Robe Trip In their first major above-the-line campaign under the âReset in Rotoruaâ brand platform, RotoruaNZ has launched a âRobe Tripâ campaign, encouraging couples who are feeling tired and stressed to robe up and reset in the relaxation capital of Aotearoa.VIEW THE SPOT Odido: Meaningful Logo Dutch telecom company Odido invited supporters at home to secretly submit personal messages to Dutch national team short track skaters. These messages of encouragement were printed on the skaters' suits in the place of Odido's logo to provide the skaters with extra motivation in their battle on the ice. VIEW OUTDOOR  To combat mobile phone distraction, the Road Safety Commission partnered with The Brand Agency to launch The Headstone Phone. This two-metre-tall sculpture, crafted by a local stonemason, was erected in the centre of Perth as a sobering reminder that a momentary lapse in attention on the road can have grave consequences.VIEW OUTDOOR  Much is said about the dangers of AI, but what if we could use AI for hope? This is exactly what Piracanjuba, one of Brazilâs leading dairy brands, did.Piracanjuba lives its purpose to the fullest: "Doing well what does you good." In a country where one person disappears every six minutes, awareness isnât enough â action is needed. With 98% household penetration, including areas without internet, Piracanjuba saw an opportunity to take this cause beyond digital barriers. In partnership with Maes da Se, a global reference in missing persons, Piracanjuba used its own milk packages as a new media to spread this important message.VIEW OUTDOOR  Following President Trump's arbitrary decision to rename the Gulf of Mexico, .becoming and the Surfrider Foundation Europe responded in kind. They launched the "Make The Ocean Great Again" campaign, turning political absurdity into a powerful statement about ocean conservation by renaming European aquatic sites with ecologically focused names. Using Google My Maps, they selected 10 aquatic sites, giving them new, ecologically-focused names like The Free From Harmful UV Filters Beach, The Free Nurdles Beach, and the Bye Bye Chemicals Flow, each accompanied by a short text. Because, sometimes, the best way to fight absurdity is with creativity...VIEW OUTDOOR Guest Judge: Tom Murphy, CCO, VML North America
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 24, 2025 19:29 (Edited: February 25, 2025 06:29)
 This week's guest judge is Tom Murphy, chief creative officer, VML North America. Winner: Dunkin' 'Battle of the Coffee Brand Bands'. Last Super Bowl, the DunKings came out of nowhere and stole the show. Ben Affleck and Matt Damon poked fun at themselves as members of a wannabe Boston boy band. This year's sequel does not quite live up, but it's still a lot of fun. The wardrobe is even more garish, and Jeremy Strong is hilarious as he goes 'full method' in a vat of Dunkin' coffee. READ MORE New Zealand Herpes: The Best Place To Have Herpes Herpes stigma affects billions worldwide. New Zealand is no exception, with stigma leading to depressive thoughts in 30% of Kiwis diagnosed. So in late 2024, the New Zealand Herpes Foundation launched a campaign with an ambitious goal: to make New Zealand âThe Best Place in the World to Have Herpesâ.*VIEW OUTDOOR  Cats are notorious for being fussy when it comes to food. Who wouldnât be, after eating the same thing every night? So, to launch Whiskas Tasty Mix, we tapped into cat tantrums to give fussy felines a taste of variety.VIEW 3 OUTDOORS  âDirectors Gabriel Nóbrega and Os Olga, from Lobo, in collaboration with the agency McCann Sao Paulo, created an epic film aimed at touching the hearts of Brazilians from different generations. The idea was to use a camera that acts as an omnipresent observer, capable of witnessing various moments in time. The film features visual engineering and was initially conceived entirely on the computer, which provided a unique sensation of frozen time - without sacrificing the fluidity of the narrative. The greatest challenge was ensuring that the audience could immediately recognise the historical context of each scene, evoking memories through a powerful visual retrospective.VIEW THE SPOT  Towards the end of 2024, hip-hop legend Kurtis Blow breathed new life into his classic '80s anthem Basketball to celebrate DoorDash's renewed partnership with the NBA. Teaming up with Grammy-winning producer Hit-Boy, Blow added shout-outs to today's NBA stars and enlisted rising talent Lola Brooke to drop fresh bars honouring the WNBA. Directed by the dynamic duo of Dave Meyers and his daughter Cassidy, the music video brought the energy of New York City to life, featuring Knicks standouts Jalen Brunson and Josh Hart alongside WNBA icon Sue Bird. VIEW THE SPOT  NHS England has today launched its first-ever national campaign to support breast screening, âThat Feelingâ. The multichannel push, which aims to encourage eligible women to attend their screening appointments and increase early detection of breast cancer, was developed in partnership with M&C Saatchi UK. The new campaign, part of the ongoing âHelp Us, Help Youâ initiative,VIEW THE SPOT  Womenâs rights charities the FILIA Center and the Gender Equality Coalition have teamed up to launch a powerful social campaign highlighting the need for free and universal access to contraception, emergency contraception, and protection for women in Romania. The campaign is a response to the Romanian government's failure to allocate the necessary funding for these measures in its 2024 budget. 'Pass the Bill' was made by creative agency DDB Romania on a pro bono basis, and aims to convince the authorities to fund the implementation of a plan that ensures free and universal access to contraception for all Romanians.VIEW THE SPOT  propmark, one of the largest advertising and marketing publications in Brazil, is going to cover the sxsw festival in Texas.VIEW THE AD  Abuse is an evil that is very difficult to attack. Many aggressors take advantage of their wives by forcibly attacking them in bed, causing them to suffer beatings and rape. Breaking the silence is the first step towards locking up all the cruel ones. Report it, it is better to realize, even if only because of the violence, that it is better to sleep in a single bed than in a double one.VIEW THE AD Clinica Javier Prado: Thorns Of UnLove On Valentine's Day, we created a campaign to raise awareness about love and its impact on our mental health. VIEW THE AD  Colorectal cancer is the second most deadly cancer in Canada. To raise awareness among Quebecers of the importance of getting tested for this disease, Fondation Digestive, in collaboration with LG2, has created the 'Scanitary Paper.' This awareness-raising product reaches people where they think most about their digestive health: on the toilet. VIEW OUTDOOR  Our new brand platform, âNo-Nonsense BBQ Sauceâ positions ETA as the iconic, old-school bottle of Aussie nostalgia - an unapologetic statement against todayâs try-hard food bulls**t and a beacon of light for a return to simpler things.VIEW OUTDOOR NVIDIA American Society For Deaf Children: Signs Creative agency Hello Monday/DEPT today announced a collaboration with NVIDIA and the American Society for Deaf Children to launch Signs, an AI-powered web tool designed to bridge communication gaps between Deaf and hearing communities. Signs empowers users to learn American Sign Language (ASL) while also crowd-sourcing a growing dataset of ASL video content to expand accessibility and understanding. VIEW THE CONCEPT Child Focus: The Unwearable Wardrobe The internet offers numerous opportunities but also comes with dangers. On February 11, Safer Internet Day, VML Belgium and Child Focus, the Belgian Center for Missing and Sexually Exploited Children, called for increased awareness of these dangers with a powerful awareness campaign against a disturbing new online threat: deepnudes. Deepnudes are realistic-looking, fake nude images created using artificial intelligence (AI). Recent research shows that 12.8% of Belgian youth are aware of deepnude apps, and 60.5% of them have even attempted to create a deepnude. VIEW THE CONCEPT Chux: Clean Like No One Is Watching Research shows that 94% of people crank up the tunes when they clean to make it more fun. So we collaborated with Chux and Spotify to curate the ultimate summer cleaning playlist - to turn cleaning into a vibe and make the chore of cleaning feel better than ever before.VIEW THE CONCEPT  So Foot presents Football Lover FM, the radio station that transformed football games live commentary into a romantic atmosphere for an uncompromising Valentine's Day. A bossa nova tackle, a flamenco goal... Football has never sounded so good! Every year, football fans are faced with a cruel dilemma: should they celebrate Valentine's Day or watch their favourite team play in Ligue 1? It's a tough choice for them happening every year. PLAY THE SPOT  Tic Tac Chewy!, the fruity new candy from Tic Tac is introducing the world to its softer side with its first-ever creative campaign, 'Soft on the Inside.' Four playful 15 and 6 second ad spots give viewers a glimpse into how the candy with a crunchy shell and chewy inside can make people with even the hardest of exteriors unveil their softer sides with just one bite. From a courtroom to a tattoo parlour and even a biker bar, the spots show that anyone can enjoy Tic Tac Chewy! candy, no matter their vibe.VIEW THE 4 SPOTS  Director Johnny Kelly crafted the centrepiece of Humane World for Animalsâ rebrand. The film spotlights their commitment to creating lasting change for animals everywhere. The stop-motion film follows five animals as their situations evolve, from downtrodden and neglected to rescued, saved and homed. All set to a new rendition of Peter Gabrielâs âSolsbury Hillâ, recorded by Grammy-nominated star Sia.VIEW THE SPOT  With UN.patent, Renault is licensing its safety innovations for electric vehicles to the global automotive industry. Through this unique initiative, Renault is giving concrete support to Jean Todt, the United Nations Secretary General's Special Envoy for Road Safety. The first technology to be made available under a freeVIEW THE SPOT  Itâs no secret: family Christmas lunches can be hard to digest. And weâre not just talking about the food. Thankfully, thereâs Biochetasi Pocket Digestivo: your go-to solution for making even the most overused holiday clichés easier to swallow.VIEW THE SPOT  Inspired by rebelâs commitment to championing all codes of football, creative agency The General Store has launched a dynamic, new film and wider campaign celebrating the many, diverse and personal meanings of football, no matter which code you play.VIEW THE SPOT No Ugly: Perineum Sunning? No thanks.People go to extremely dumb, and often dangerous, lengths in pursuit of wellness. Why put yourself through a coffee enema, burn your perineum, or steam your yoni when you could just drink No Ugly to get benefits that are backed by science, not bullshit? PLAY THE 3 SPOTS  Concept: McDonald's Beyond Borders: Fast Food for the Future.As humanity pushes the boundaries of space exploration, McDonald's evolves with it. This concept envisions a futuristic McDonald's in orbit, blending its iconic branding with a sleek, high-tech space station. The glowing golden arches, digital menus, and breathtaking Earth views create a familiar yet futuristic dining experience. VIEW THE AD  Cipla, a leading pharmaceutical company, launched the "Bachon ke liye, Inhaler hai sahi" (For children, inhalers are the right choice) campaign to break the stigma around inhaler use for children with respiratory conditions like asthma. The campaign leverages visually engaging watercolor illustrations of animals with the inhaler cleverly placed as part of their anatomy.VIEW THE 4 ADS « First « Previous Next » Last » 2 of 6 |
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Creative Concept ad only. This is a fanboy tribute to Microsoft design & UX. 
New print from Nicaragua for Everyday English Academy