Print ad: Stella Artois: Chess

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Stella Artois goes back to its roots by launching a premium Unfiltered lager. Titled “Beer, au naturel”, the new campaign tells the story of a charming European town where people live as naturally as the beer they drink. The nudity of the inhabitants acts as a striking metaphor for the stripped back brewing process that allows the fresh flavors of Saaz and Mandarina Bavaria hops to burst through.

the posters let us delve into the slow-paced daily life of the village’s residents.