Pear Drop: Turn The Air Pear

JWT London has created two comical viral films for Mount Valley, the parent company of new soft drinks brand Drop Drinks.The ads support the launch of the first flavour called Pear Drop, which tastes like the sweet of the same name. The drink launched earlier this year and is primarily targeted at a youth audience. The idea for the virals is based on the premise that Pear Drop gives you nice smelling burps and the films show bizarre scenarios where people are thoroughly enjoying the smell of one another’s belches.