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Interactive
ReStore: Alan Thicke Want's You To Get In His Bed
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In ReStore’s latest brand campaign, asking people to do good by donating their furniture to support Habitat for Humanity, Alan Thicke – yes THE Alan Thicke – is seen lounging, reading, and rolling around on his bed before he donates it to ReStore to help contribute and bring awareness to the cause. But the bed has to make its way to Toronto from LA. So, the work, which was done as part of a pro bono project by JWT Canada, is accompanied by a digital/social media campaign that then goes on to tell the story of the voyage of Thicke’s bed from L.A., across the US, and up to the GTA.
Account Team: Lezlie Grossman, Kathleen Dusk, Corrine Luxon, Victoria Radziunas, Melanie Reiffenstein Related
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