TV ad: Nescau: Strong Girls

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Ogilvy Brazil has created this campaign which seeks to empower young women through sport. The idea came up after NESCAU carried out a survey on girls' attitude towards sports activities, stressing the importance of sports practice to boost confidence. The aim is to raise consumers' awareness of the role of sport in young women's development and ability to face the challenges of adult life. The main idea behind the movie is to show that, much in the same way sports turn boys into men, it can also turn girls into strong and confident women.