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 This Black Friday, Decathlon is launching a brand act that goes against the grain: empowering Canadians to skip the sales and instead â âMake Time for Sportsâ â by inviting the brand to their calendar booking for the opportunity to be gifted sports gear. The Friday after American Thanksgiving is the biggest retail moment of the year VIEW 2 OUTDOORS
 Just days ahead of this yearâs Black Friday, a vibrant red rubbish lorry turned heads as it rolled through the streets of London, highlighting the mountains of tech waste created by the annual shopping frenzy. VIEW 3 OUTDOORS
 No one could give more to their sport. Chase down every game, shot, point. Leave it all on the court every single time. Rafa showed us what it takes to be the greatest in the latest Nike campaign via Wieden + Kennedy, London. VIEW THE POSTER
 Vili's is Australia's famous beef pie with the iconic V cut into the pastry. It's also the Official Pie of the Australian Supercars Championship. To leverage this sponsorship, and prompt passing motorsport fans to beef up their weekend at the final race of the season, we placed these posters on sites in the vicinity of the Adelaide 500 street circuit. VIEW THE AD
 Welcome back New World, Mt. Albert.The revamped New World has made its comeback in Mt Albert, reopening after the devastating floods during the Auckland Anniversary celebrations forced it to shut down.Rising from the disaster, the store returns-bigger and enhanced-ready to greet the community once more.Sam and Victoria are thrilled to welcome everyone back to this cherished local spot. VIEW 4 OUTDOORS
 Just because you donât see children sleeping rough, it doesnât mean theyâre not homeless.75,000 children across London are living in unsafe and unsuitable temporary accommodation. Forced to move schools and leave their friends behind. All while dealing with the trauma of losing the place they called home. VIEW 6 OUTDOORS
 In celebration of Australia's iconic Melbourne Cup, we put Praise Mayonnaise's new catch-cry 'Give It Some Mayo' out into the wild, with an equine twist. VIEW OUTDOOR
 In a world where generations are more divided than ever, Spotifyâs âConnected By Spotifyâ brand campaign celebrates the different ways listeners of every age and lifestyle use the platform, putting a spotlight on the surprising ways that music can connect us. VIEW 3 OUTDOORS
 Convincing kiwis that the new Hilux Hybrid is just as capable as the diesel equivalent. VIEW OUTDOOR
 For the launching of eToro in New York, eToro tapped into the heart of the market - the bull and the bear which are always in constant struggle. This time, the fight is a dance-off in the heart of Manhattan's Times Square. The video and billboards were all created by Generative AI tools. Watch the market moves and follow other traders on the world's largest social trading platform. VIEW OUTDOOR
 ew World, The Sandsâ, brand new store opens on November 5 and will be one of the largest supermarkets in the Bay of Plenty! The owner wanted to give his new customers a bigger shopping experience, to match the big new store, so we based our creative with literally a big idea, starting with oversized billboards, to convey that something big was coming to Papamoa, VIEW 2 OUTDOORS
 The new OOH campaign by REVO insurance at Fiumicino airport in Rome, Italy. VIEW 2 OUTDOORS
 A global campaign by forceMajeure has launched to honor 300 years since the birth of Richard Hennessy, founder of the Cognac Maison. Celebrating Hennessyâs Irish heritage and the brandâs long tradition of cultural collaborations in design, art, fashion and music, the campaign celebrates Richard Hennessyâs Irish heritage, life of adventure and resilience, and also to celebrate modern Ireland â a land of freedom and creativity. Photographer and filmmaker Perry Ogden shot Maser and Conor Harrington in some of Irelandâs lush, evocative landscapes. The Irish artists collaborated on designs for the Very Special (V.S.) âFounderâs edition produced for the anniversary. VIEW 3 OUTDOORS
 Air Canada is joining forces with Vince Carter to celebrate his career as the Toronto Raptors prepare to retire his jersey tomorrow evening. Adding to the excitement, Air Canada has unveiled a special Vince Carter livery in honour of his impact on basketball in Canada. Vince, known for his gravity-defying dunks, earned the nickname "Air Canada" during his seven seasons with the Toronto Raptors. VIEW OUTDOOR
 Lidl Sweden has designed and built a miniature world of 18 square meters. The physical world is brought to life with the help of 3D-animated characters, animals, and vehicles â and forms the basis for outdoor. VIEW 2 OUTDOORS
 Creative studio Bear Meets Eagle On Fire has partnered with independent artists in the New York City area, on an anti-Trump design protest project.â¨â¨ The result is a series of orange 'DUMP TRUMP' garbage bags emblazoned with Trump's face. The swollen orange bags are strewn across the city streets in Manhattan and Brooklyn just days before the election.â¨â¨ VIEW THE CONCEPT
 On Halloween night, terror takes hold. It races through the streets, hunting its next victim. A vampire? A zombie? No â the very real fear of running out of fries.This year, McDonaldâs drew inspiration from this feeling to create an unforgettable campaign. Two simple fry cartons at the bottom of a McDelivery bag form a pair of menacing eyes, symbolizing hunger. And since our brains evolved to detect predator eyes*, the visual is literally impossible to ignore. This festive campaign appears everywhere along the path of busy parents and costumed partygoers over Halloween weekend. VIEW OUTDOOR
 In order to promote TAFE SAâs Future Industries & Trade courses, we met our target audience at their local watering hole. With custom bar mats and coasters, we recognised a coasterâs practical reason for existence, while giving them a powerful second purpose. VIEW OUTDOOR
 This campaign speaks to a generation that did not have a better sunscreen formula to protect against the sun. When you are a child, applying sunscreen is uncomfortable and sometimes feels like a punishment, but for you as a parent it is the best way to protect them against sunburn and damage to their skin VIEW THE 3 ADS
 Tesco quite literally stands for quality food in a new OOH campaign by BBH London, which replaces the letters of its famous logo with beautiful fresh produce starting with T, E, S, C and O. Called 'ICONS', the campaign is BBHâs response to a brief to make Tesco stand for quality food. Conventional marketing wisdom dictates that you should never alter your established brand logo. BBH recognised, however, that even stripped back to its five blue chevrons, the Tesco brand identity is still unmistakeable, and saw it as an opportunity to do something iconic. Aimed at everyone who loves their food, from a beefy tomato to a crispy fried egg, 'ICONS' uses beautiful photography by Will Cooper, who shot each item of produce with the same love and attention to detail that Tesco pays to sourcing it. And by replacing the letters of TESCO with food, the posters give passers-by a playful puzzle to work out and truly let the food do the talking. VIEW OUTDOOR 1 VIEW OUTDOOR 2 VIEW OUTDOOR 3
 Chupa Chups needed to raise awareness of a new product, Incredible Chew: a distinctive chewable lolly (not the iconic lollipop Chupa Chups are most recognised for). To achieve this, we leveraged a key character from the product's packagingâthe "chew monster"âand turned it into an interactive OOH experience. Çevrimiçi kumarhane dünyas?nda popüler olan platform, oyunculara zengin oyun seçenekleri sunar. Slot makinelerinden masa oyunlar?na kadar geni? bir yelpaze mevcuttur. Kullan?c? dostu arayüz ve mobil uyumluluk sayesinde oyuncular her yerden eri?im sa?layabilir. Özellikle Pinco casino giri? , güvenilir ödeme sistemleri ve cazip bonus kampanyalar? ile dikkat çeker. E?lence ve kazanc?n bir arada sunuldu?u bu platform, her seviyeden oyuncuya hitap eder. VIEW OUTDOOR
.jpg&width=200) Despite high awareness of the problem, dissatisfaction with body image remains a persistent and dangerous problem. VIEW OUTDOOR
 Diwali is the most important festival in the Indian calendar. To celebrate, Auckland Transport (AT) has created an extra-special public bus, decorated in the style of the hand-painted buses of India. The bus route passes through Sandringham Village, the heart of Auckland's Indian community. VIEW OUTDOOR
 At St Pierres Sushi, customers have the chance to win a trip to Japan from New Zealand. To promote the offer, we designed our own airline, 'St P-Air'. But with a limited budget, only digital OOH media, and with the strict local council rules around distracting drivers (no movement), we decided to âroll a little differentlyâ VIEW OUTDOOR
 With the aim to promote the perfect way to consume Guaraná in its main international markets, Guaraná Antarctica, the most-popular Brazilian soft drink in the world, has just launched a one-of-a kind experience: the first Orchard Drive-Thru.During an activation held on a boiling-hot day near Lisbon, Portugal, the public was able to savor Amazonian Guarana the same way millions do in Brazil: with ice and a slice of orange. VIEW OUTDOOR
 This Ad uses the symbolism of Halloween to create an emotional connection between the audience and Coca-Cola, highlighting the impact of running out of their favorite drink in the middle of a celebration. The message plays with the irony that, amidst all the scares and the paranormal, the real horror is the absence of Coca Cola, emphasizing the importance of having it present at any celebration. The campaign appeals both to a sense of humor and the familiarity of the brand, positioning Coca Cola as essential for ensuring a complete experience during the festivities. VIEW 2 OUTDOORS
 Northern Thailand saw its worst flooding in 30 years. Thousands of families have lost everything, including their homes and hope, as floodwaters and mud cause extensive damage across the region. In response, IKEA Thailand has rallied the community together in support of rebuilding the devastated homes with its IKEA Flooded Room campaign. VIEW 2 OUTDOORS
 MullenLowe Mass is a unit of MullenLowe SSP3 Colombia. They present: The Bucket from the End of the World, an outdoor made with three tons of ice from the Chilean Paganonia. KFC's crunch has reached the end of the world with a new store in Punta Arenas-Chile, making it the southernmost location on the continent. The team at MullenLowe Mass knew they had to create something iconic to ensure everyone in the area was aware of its arrival. VIEW OUTDOOR
 The story of Friends & Brgrs started with friendship. Itâs a restaurant founded by friends, with the goal of offering the worldâs best locally sourced burgers. Itâs a place where friends can gather and have a great time VIEW 3 OUTDOORS
 The problem of plastic waste is one of the most pressing environmental challenges today especially when they end up in our oceans. Toothpaste tubes are made out of plastic and these tubes often break down into microplastics which become toxic when ingested by marine animals. VIEW 3 OUTDOORS
 Every day, Australians throw around 7000 pots and pans into landfill, the equivalent of 700m if stacked vertically. To illustrate the scale of the problem, Berlin commissioned a bespoke industrial sculpture from artist Rhys Norton which was unveiled at Sydneyâs Royal Botanic Gardens, aptly titled the âHigh Fryerâ. To allow the public to visualise what the full-size 700m-high tower would look like, a team of digital effects artists from production studio Siamese added a virtual extension to the physical eight-metre base of the structure. VIEW OUTDOOR
 New Zealanders have grown up with the iconic fish poster that adorns the walls of every fish n chip shop, celebrating our plentiful and diverse sea life. But these fish are now sharing their ocean home with many unwanted visitors - The Trash Species of Aotearoa New Zealand. VIEW OUTDOOR
 To celebrate the 65th anniversary of Barbie, New Zealandâs most iconic retail store, The Warehouse, transformed their famous brand red to an even more famous Barbie-pink. Then to encourage people to head in store, they put their recognisable red bags in the hands of the legend herself. Bringing together the worldâs favourite toy, with New Zealandâs favourite toy store. VIEW 3 OUTDOORS
 In a category known for overselling dreams and showcasing glossy, picture-perfect homes, realestate.co.nzâs latest outdoor campaign stands out with a refreshingly insightful tone and typography-led visual approach. The relatable, contextually placed executions position the realestate.co.nz app as the solution to avoiding the frustrating, awkward, and at times amusing experiences of house hunting that buyers and renters all know too well. VIEW 2 OUTDOORS
 Through their 'It's Playtime' brand platform, Virgin Media brings moments of 'Play' into everyday life through entertainment. To transform the mundane daily commute, Virgin Media turned a traditional print ad into an interactive experience, showcasing shows available through their service and turning the mundane into a moment of play. VIEW OUTDOOR
 In a category known for overselling dreams and showcasing glossy, picture-perfect homes, realestate.co.nzâs latest outdoor campaign stands out with a refreshingly insightful tone and typography-led visual approach. The relatable, contextually placed executions position the realestate.co.nz app as the solution to avoiding the frustrating, awkward, and at times amusing experiences of house hunting that buyers and renters all know too well. VIEW 4 OUTDOORS
 Mayhew, the animal welfare charity, has launched a poignant print and outdoor campaign designed to raise awareness of the positive impact animals can have on mental health.Launched in honour of World Mental Health Day, the campaign, developed by McCann Demand, responds to the alarming statistic that one in seven adults in the UK report their mental health as poor or the worst it has ever been.Building on a recent YouGov survey that found 90% of UK dog owners feel mentally healthier thanks to their pets, McCann designed this campaign to highlight Mayhewâs TheraPaws programme, VIEW OUTDOOR
 The campaign shines a light on c2câs dedication to maintaining a safe, enjoyable way to travel by highlighting its capabilities in identifying fare-dodgers and holding them accountable; showing them that there are dire consequences if caught, and that risking saving a few quid on fare evasion is not worth the gamble. The new âarrestingâ ads play on the fact that fare evaders are gambling with high stakes by depicting the messaging in gambling styles such as playing cards; a roulette wheel and a fruit machine. VIEW OUTDOOR
 Many single use plastics are now banned in South Australia. Rather than simply concentrating on the negative, this campaign â targeting both business owners and their customers - demonstrates the long-term benefits of the bans. VIEW OUTDOOR
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