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TV & RADIO
Responsible Gambling Council: Gaming The Responsible Gambling Council introduces 'The Randoms'. They're the chaos, the twists, and the unexpected outcomes that appear every time you make a bet. The spots launch the 2024 campaign 'Random Is Always In Play' reminding young gamblers about the risks of betting with a lighthearted take on a serious issue.VIEW THE SPOT PLAY THE RADIO SPOT New Zealand Herpes Foundation : Best Place In The World To Have We did it. We knocked the bastard off. Weâre officially the best place in the world to have herpes.The worldâs first âherpes destigmatisation campaignâ aims to lower the stigma surrounding the virus and raise national pride at the same time. New Zealandâs national pride may be waningâbut the solution is obvious: herpes.VIEW THE SPOT PLAY THE 3 RADIO SPOTS Yamaha: The Scariest ReportNIB: Running Australian health insurer nib has just launched its new brand campaign âPotentially Amazingâ created by Dentsu Creative, designed to reposition nib as a total health partner for its members.VIEW THE SPOT PLAY THE 2 RADIO SPOTS Alpha Support At Home: Say No To The Nursing Home Todayâs senior citizens are yesterdayâs bra burners, labour strikers and peace protesters. And as they age, 80% are adamantly against ending up in a nursing home. Recent market entrant Alpha Support at Home saw an opportunity to step up as this generationâs advocate â providing the alternative care they seek in the defiant tone they speak.VIEW THE SPOT PLAY THE SPOT Peter Shearer: Be fitted with confidence When you put on a well-fitted suit, you don't just look good, you feel good. These radio ads show what it means to 'Be fitted with confidence' at Peter Shearer. VIEW THE TV SPOT AND 2 RADIO SPOTS Road Safety: Stop Flirting With Death Despite increased commentary around the issue of phone use while driving, research indicates that a significant number of drivers continue to engage in this risky behaviour every day.Itâs clear that a new way to approach the problem is required, one that entertains as well as educates.The âStop flirting with deathâ concept highlights the extreme consequences of mobile phone distraction but with a humorous twist.VIEW THE 2 SPOTS PLAY THE RADIO SPOT WorkSafe Victoria: UMM WorkSafe had a problem. Young audiences knew who they were but werenât relating or connecting to the brand. As the most vulnerable people in workplaces, we needed to find a way to cut through and resonate with an audience who only know the brand from as an authoritative regulator communicating high impact consequential ads.Enter UMM. VIEW THE 6 SPOTS PLAY THE RADIO SPOT St John Ambulance: First Aid Despite the best of intentions, first aid training is rarely at the top of many Tasmanians' to-do list.VIEW THE SPOT PLAY THE RADIO SPOT Florida Lottery: Most Xtreme Created by longtime agency of record, PPK the campaign's video spot humorously follows two scenarios in which the featured characters get XTREME abilities and their breath literally taken away to highlight the new level of action that comes with the game's exciting multiplying feature, where players can win up to 500 times the prize of the amount shown. VIEW THE SPOT PLAY THE SPOT Gousto: The Courtroom Drama Over the past few years, the question of 'what's for dinner?' has been overshadowed by 'what shall we watch?' Gousto's Steal the Show campaign gives dinner its rightful place back as the evening's headline attraction.VIEW THE SPOT PLAY THE 3 SPOTS Construction Industry Training Board: Trade Up The construction industry is facing a talent crisis. For most students a career in the trades is a second choice if nothing else works out. Kids don't think about it. Parents look down on it. And educators ignore it.VIEW THE SPOT VIEW THE RADIO SPOT Fire and Emergency New Zealand:Three Minutes To Save A Life] A house fire takes just three minutes to become unsurvivable. That's the same amount of time it takes to make an escape plan. It's also the length of a traditional ad break in New Zealand. So in a partnership with Fire & Emergency NZ, we hijacked this prime real estate and replaced it with a live house burn, emphasising the importance of making a 3-Step-Escape Plan. VIEW THE SPOT PLAY THE 2 SPOTS Anglicare WA Winter Appeal: Cold Call The Winter Campaign draws inspiration from the technique of cold calling, often employed by telemarketers and salespeople to secure sales, using it as a metaphor to shed light on the desperation experienced by individuals compelled to seek assistance in dire living situations during the harsh winter months. VIEW THE DENISE SPOT VIEW THE JOHN SPOT VIEW THE MARK SPOT PLAY THE RADIO CAR SPOT PLAY THE RADIO PHONE SPOT PLAY THE RADIO INTERCOM SPOT Save-on-Foods: Giving You Extra At a time when consumers are looking for every little benefit to help feed their families, Save-On-Foods launched their new Giving You Extra brand platform this week, demonstrating how getting a little extra can make a big difference. Developed with agency partner Zulu Alpha Kilo Vancouver.VIEW THE STRAWBERRIES SPOT VIEW THE CHOICE CUT SPOT PLAY THE STRAWBERRIES SPOT PLAY THE INVESTING SPOT KitKat: AI made this ad so we could have a break As AI becomes more open to everyone, KitKat saw a chance for everyone to do a bit less work - including themselves. To set the example they briefed AI to make an entire campaign so they could just sit back and enjoy some chocolate. Scripts, visuals, voice - all AI generated from some pretty generic briefs about Gen Z, gaming, popular trends and work. The campaign rolls out with 30', 15' 10' and 6' social and digital videos, as well as podcast and audio spots.VIEW THE GEN Z SPOT VIEW THE TREE SURGEON SPOT VIEW THE AI SPOT PLAY THE RADIO SPOT PLAY THE SANSPANTS PODCAST SPOT PLAY THE SIT WITH US PODCAST SPOT PLAY THE WE GOT THE CHOCOLATES PODCAST SPOT Vitara Hybrid: NZ's Most Wanted Call the cops! NZ's most wanted is on the road.Suzuki New Zealand are excited to launch an arresting advertising campaign, as they celebrate the launch of the new Suzuki Vitara Hybrid.VIEW THE SPOT PLAY THE SPOT Fire & EmergencyNZ: You're Cooked In New Zealand, half of all fatal house fires involve alcohol or drugs. Fire & Emergency NZ wanted to find a safer way for people to satisfy the midnight munchies without burning their houses down.You're Cooked is a buffet of recipes to help the under the influence chefs of Aotearoa make food without making fire. Simple, satisfying and safe, the recipes are all designed to keep people away from the stove and oven if they're drunk or high.On a boozy night out in Auckland, intoxicated revellers were invited into a temporary test kitchen to demonstrate one of the recipes from the cookbook.VIEW THE FIRST SPOT PLAY THE SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Frank*Energy : Mike From Marketing In New Zealand, the power industry is locked in a value-based arms race. Gimmick-y giveaways, fluff, guff and overly sentimental ads are just some of the tactics used to swindle customers into thinking they're getting a good deal. Turns out, however, New Zealanders don't give a shit about any of it. They just want their lights to turn on and their TVs to work. Agency: Motion Sickness VIEW THE PICKLES SPOT VIEW THE LOCAL SERVICE SPOT PLAY THE SPOT Ontario Racing: Welcome To The Track Ontario Racing, the governing body for Horse Racing in Ontario, together with major supporter Ontario Lottery & Gaming Corporation (OLG), has released a bold new campaign designed to get people back to the track by showing what a unique and exhilarating entertainment option horse racing is. The new 'Welcome to The Track' campaign showcases all of the moments that help to create a thrilling and timeless race, right in the backyard of Ontarians. The 'Welcome to The Track' campaign is an integrated multimedia effort. At its heart is a TV spot and online video that, through slow-motion, showcases the beauty, poetry and human moments that make horse racing so exciting. The campaign, which exclusively features Ontario drivers, jockeys and horses, as well as Ontario tracks, will also include radio, online, and social elements. The campaign was created by Ontario Racing's advertising agency of record, Forsman & Bodenfors. VIEW THE TV SPOT PLAY THE COFFEE RADIO SPOT PLAY THE AFTERNOON RADIO SPOT PLAY THE DINNER RADIO SPOT auDA: What Will au Change For You AuDA has always administered the country-code top-level domain of Australia. Until now itâs always been .com.au. But it's changing to be even shorter and even more Australian just .au. We chose words that have uniquely Australian interpretations and juxtaposed them with their meanings in other places. In order to create consistency we used the same stills from OOH and print, and brought them to life with a bit of magic. VIEW THE STUBBY SPOT VIEW THE GUMMY SPOT VIEW THE PAVLOVA SPOT PLAY THE STUBBY SPOT PLAY THE GUMMY SPOT PLAY THE PAVLOVA SPOT Truecaller: Scammer In Sheep's Clothing The film shows how dangerous a call and/or text messages from a Wolf in Sheep's Clothing. The film shows their modus operandi, what theyâre up to and their goal in a dramatized way. â¨In the end, we show how truecaller can help avoid the vicious call from the #WolvesInSheepsClothing.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE FIRST RADIO SPOT VIEW THE SECOND RADIO SPOT VIEW THE THIRD RADIO SPOT Australian Federal Police: Operation KitrinoThe Australian Federal Police need a more diverse pool of skilled recruits to keep a step ahead of serious crime. So we made a different kind of recruitment campaign. We created over 6 hours of gripping, binge-worthy recruitment ads. Not an ad in the traditional sense, but a 6-part true crime podcast called Crime Interrupted. It was co-created with Casefile - Australia's number 1 podcaster - and it opened the vault on some of the country's biggest criminal cases, from human trafficking to impending terrorism attacks, and showed how a diverse range of skillsets was instrumental in bringing them down.Agency: Host / Havas VIEW THE TV SPOT PLAY THE RADIO SPOT DFES: How Fireproof Is Your Plan? The 'How Fireproof Is Your Plan?' campaign, developed jointly by DFES, Wunderman Thompson Perth, and Carat has relaunched for the summer season. The campaign is designed to generate broad public appreciation of their personal risk levels and consider what they need to do to be prepared in the event of impact by a bushfire.VIEW THE TV SPOT PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT PLAY THE FOURTH SPOT PLAY THE FIFTH SPOT Sutter Health: Resiliant barrettSF has created "Resilience," a multimedia marketing campaign for client Sutter Health that aims to ease patients back into the doctor's office. The work breaks on September 20 and runs through the end of October. bSF is Sutter Health's AOR."Resilience" is a continuation of the brand's "A Thousand Things Health Anthem" messaging. The :30 and two :15-second spots tap into the human truth that we are both vulnerable and resilient, now more than ever.VIEW THE RESILIANT SPOT VIEW THE RESILIANT 15 SPOT VIEW THE RESILIANT 2 SPOT PLAY THE MEMORY RADIO SPOT PLAY THE POUND RADIO SPOT Koala: Sleep It Simple The mattress industry has purposely made things far too confusing for far too long â with made-up jargon, hundreds of different models and bamboozling technological terms aimed at making things difficult. Koala on the other hand always has and always will be about keeping things simple and telling it how it is.The 'Sleep it Simple' campaign by The Royals forgoes industry jargon and protects Australians from having to think too long and hard about buying a mattress. It includes TV, radio, out-of-home, digital, social and ambient.VIEW THE ALSO SPOT PLAY THE PLUSH SPOT PLAY THE CLOUD SPOT PLAY THE WOWEE SPOT PLAY THE BLOODY SPOT Turismocity: Plants A beautiful plant, a cute little frog, the most tempting berry, or a cool pic for social media could be the reason to use your travel insurance on vacations. In order to promote travel insurance, Turismocity, an online travel agency, shows us the dangers of traveling. And, it is no surprise that, when we want to make the most of every second of our vacations we could turn ourselves into the most dangerous thing while traveling. Dhelet VMLY&R, who has been working with Turismocity for several years, created and launched the first campaign for the company's travel insurance with TV, online spots, radios, and print ads. VIEW THE SPOT PLAY THE FROG RADIO SPOT PLAY THE CALIFORNIAN RADIO SPOT Swedish Chilhood Cancer Fund: Build A Snowman When August was six years old he was diagnosed with leukemia, the first sign was that he became extremely tired, he didn't even have the energy to play with friends. To tell this heartbreaking aspect of childhood cancer we made a small but significant change to the world famous song "Do You Want to Build a Snowman?". This time Anna sings the song to August, giving the lyrics a whole new meaning. The song to August was used in a radio commercial played on Swedish radio stations. The effect was incredible: VIEW THE TV SPOT PLAY THE RADIO SPOT Drug Free Canada: Start The Conversation Since the start of the pandemic, experts agree that cannabis use has almost doubled in Canada. A statistic that obviously impacts and includes young people. The numbers are worrying to parents who are looking for a way to have a conversation about cannabis with their teens. But having those conversations can be uncomfortable, tricky, and often come without the grounding of experience. To help concerned parents, Drug Free Kids Canada has created a movement to encourage and support them while provide tips and tools to start an important conversation around the harms of problematic drug use.VIEW THE SPOT PLAY THE FIRST SPOT PLAY THE SECOND SPOT Building For Tomorrow : A Sign of Things To Come Building for Tomorrow is a brand platform for five of the WA State Governmentâs transport agencies to communicate with the people of WA about transport infrastructure projects. The Brand Agency created and launched the brand with an integrated campaign to thank WA for their patience during delays caused by the projects, and to spark positive sentiment around the works. Instead of just seeing construction as an inconvenience, we encouraged Western Australians to view every construction sign as a sign of great things to come â reframing familiar language on the signs to showcase the benefits of the work into the future.VIEW THE METRO SPOT VIEW THE REGIONAL SPOT PLAY THE FIRST RADIO SPOT PLAY THE SECOND RADIO SPOT Western Power: JanWunderman Thompson have created this campaign for Western PowerVIEW THE TV SPOT PLAY THE RADIO SPOT Xinja Bank: Ditch Dad Banking Millennials do everything different from their parents, except for banking. Taking aim at dad's and the well-worn advice they dish out, these integrated creative formats poke fun at the embarrassing things dads do such as dancing, holidaying and working out. Agency: Two Mad CowboysVIEW THE SPOT VIEW THE DIGITAL AD PLAY THE SPOT Western Power: Be 360 Aware When it comes to working around electricity, you need to work as a team, look out for eachother, and stick to a gameplan.Agency: Wunderman Thompson, Perth VIEW THE DIG DEEP TV SPOT VIEW THE DELIVER THE GOODS TV SPOT VIEW THE DIG DEEP RADIO SPOT VIEW THE DELIVER THE GOODS RADIO SPOT South Australian Police: There's a Lot Riding On It SAPOL has produced a thought provoking motorcycle safety spot via The Rowdy Group that highlights how someoneâs decision to hop on a motorcycle affects not only the rider, but everyone is his life.VIEW THE TV SPOT PLAY THE RADIO SPOT Kennards Hire: The Enabler Iconic brand Kennards Hire have enlisted Enigma for its 2019 major brand campaign off the back of a competitive pitch process. Based on the premise that you can always 'Count on Kennards', the new campaign clearly positions Kennards Hire's role as the 'Enabler' helping customers from all walks of life. Be it the weekend DIYer through to the tradie and construction site manager, Kennards Hire's range, ease of hiring, quality and sound advice allows them all to be their 'on-the-tools' best. "For us, the key deciding factors in appointing a new creative agency are creative skills, strategic insight and cultural alignment to our brand. Enigma stood out for all three." Lara Galvin, Head of Marketing, Kennards Hire.VIEW THE PAINTER TV SPOT VIEW THE HAMMER TV SPOT PLAY THE PAINTER RADIO SPOT PLAY THE HAMMER RADIO SPOT NRMA Insurance: Every Home is Worth Protecting NRMA Insurance believes that every home is worth protecting. That's why there are helping to ensure the future of koalas by protecting their homes.Agency: The Monkeys VIEW THE TV SPOT PLAY THE RADIO SPOT SKY Entertainment: Mission Breakfast Radio and TV campaign via DDB Group, to promote SKY Entertainment content celebrating the 50th Anniversary of the Moon landing.VIEW THE TV SPOT PLAY THE FIRST RADIO SPOT PLAY THE SECOND RADIO SPOT IAG NZ: State Busy people need insurance more than anyone. They are the ones who leave the iron on as they rush out the door, reverse their cars into poles as they race from school drop-off to that meeting they're already late for... Unfortunately, busy people don't have time to read every line item on their insurance form, let alone watch an insurance ad. That's why you leave your insurance to the experts at State. This week, State has re-launched with a modular campaign that speaks to busy individuals. But these people don't have time for things that aren't relatable, so we created a modular language and art direction system that allowed us to tell one-to-one stories.VIEW THE STATE THURSDAY SPOT VIEW THE STATE FRIDAY SPOT PLAY THE STATE FRIDAY SPOT PLAY THE TOO BUSY TUESDAY SPOT Telstra Plus: The Most Important Text Telstra is making sure Australians see the text message announcing its new rewards program, Telstra Plus, in a new campaign from The Monkeys, part of Accenture Interactive. We've all received hundreds of text messages from our phone providers in the past. But with a text message as important as the one announcing its new rewards program, Telstra decided to send it way beyond people's phones - plastering it on a blimp, posting it to the Goulburn Ram, and even hiring world famous crooner Michael Buble to read it. VIEW THE TV SPOT PLAY THE RADIO SPOT Chicken Treat: Big Fillets A TV commercial promoting the very arrogant Tempta Juicy 'Que burger from Chicken Treat. Agency: &PartnersVIEW THE BIG FILLETS SPOT VIEW THE RUDE SPOT PLAY THE DUMB SPOT PLAY THE I'D EAT ME SPOT |
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A scary warning for underage motorcycle riders