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TV & OUTDOOR
AAMI: Lucky You're With AAMI Leading Australian insurance provider AAMI has unveiled a new, far-reaching and long-term brand platform via Ogilvy, reinforcing why it's Lucky you're with AAMI.VIEW THE SPOT VIEW OUTDOOR Think Road Safety: Stoned Research shows that drug drivers falsely believe they are not impaired. It further identifies the main reasons for behavioural change would be to confront the consequences of impaired driving and the unnerving paranoia caused by the fear of being caught by police. These spots highlight the different experiences weed and meth drivers have. We want the viewer to recognise themselves and see the ad as a mirror, leading to a change in behaviour and avoid a drastic hit of reality.VIEW THE 2 SPOTS VIEW OUTDOOR DFO: Those In The Know DFO In response to the growing demand for face-to-face discounted retail, DFO, Vicinity Centres' premium outlet shopping centres, has launched a new brand platform 'Those In The Know, DFO' in collaboration with TABOO.VIEW THE SPOT VIEW THE 3 ADS Anzen Health: We Are Those People Serviceplan Innovation collaborated with Mediaplus and Munich-based Design studio Kimeraand design company Raw Materials on the 855-HOW-TO-QUIT-(OPIODS) initiative. Partners in the initiative are healthcare consultancy Anzen Health, and non-profit organizations We Are Those People and PAIN. At the heart of the project is a helpline that uses the imprint codes on opioid pills as phone extensions, to connect those who struggle with addiction with those who managed to quit that very pill. VIEW THE 2 SPOTS VIEW 5 OUTDOORS Gas Leaks Project: Hot & Toxic Today the Gas Leaks Project, a nonprofit dedicated to exposing the truth about the dangers of methane and the fossil fuel industry's disinformation campaign, launched 'Hot and Toxic,' a national campaign capitalising on the toxic tropes of reality television to inform and empower consumers of the health and environmental risks VIEW THE SPOT VIEW OUTDOOR Lays: Chip Cam Go behind the scenes of No Lay's, No Game with Beckham and Henry as they discuss the filming of the "Chip Cam" stunt at San Siro.VIEW THE SPOT VIEW OUTDOOR McDonalds: Red Hot The Hottest Drop McDonald's and Frank's RedHot have joined forces to create the ultimate chicken burger. To mark the collaboration, Leo Burnett, in partnership with Red Consultancy, have created 'the hottest drop', giving spice loving chicken fans a chance to get their hands on this limited-edition burger first through exclusive early-access tasting boxes. The integrated campaign, launching today, teases a passcode to the drop site across social executions, fly-poster inspired OOH and in-restaurant radio.VIEW THE SPOT VIEW OUTDOOR Jordan: Beyond In partnership with Uncommon Creative Studio, Jordan launched a new brand platform Beyond at the beginning of 2023, making the Jumpman a universal symbol of self-belief, inspiring youth to go Beyond. Beyond provided an open invitation to sore Beyond fear, Beyond doubt, Beyond those who've come before. The platform was launched during the 2023 NBA All-Star Week in a viral film seen through the eyes of an aspiring female baller - Kamaya Jones. VIEW THE 3 SPOTS VIEW OUTDOOR ABC iview: Always free. Always Entertaining. With streaming subscription prices increasing and cost of living at an all-time high, millions of people are being forced to choose which streaming service to cancel. Netflix or Prime? Disney or Apple TV? As a completely free streaming service, with world-class drama, comedy, sport, news, kids shows and more, ABC iview has created a campaign to show it's one streamer Aussies never need to cancel. Agency: Howatson and Company VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW OUTDOOR 1 VIEW OUTDOOR 2 Gatorade: Water Wasn't Made For This Gatorade redefines its No Sugar range with new brand positioning, 'Water Wasn't Made for This'. A powerful reminder that today's intense workouts demand more than just water specifically, Gatorade's scientifically crafted electrolytes, sodium, and potassium.VIEW THE SPOT VIEW 3 OUTDOORS University Of South Australia: Unstoppable The integrated brand campaign for the university puts industry-designed degrees at the students' fingertips in a fully responsive and customisable metaverse. VIEW THE SPOT VIEW 2 OUTDOORS NRMA Insurance: Hailstorm Hailstorm, tells the story of a little car who seeks shelter from an incoming storm all on its own, ultimately avoiding any damage.VIEW THE SPOT VIEW THE 7 OUTDOORS Burger King: Hijacking Christmas Burger King UK aims to cut through the busiest time of year by subverting two of the biggest festive traditions, in its latest campaign 'Hijacking Christmas' from BBH. Leaving the magical moments to other brands, Burger King's 'hijack' takes on two of the biggest icons of the season: Santa Claus and the Christmas #1. VIEW THE SPOT VIEW OUTDOOR Philadelphia Cream Cheese: Philly Haters Itâs no secret that Philadelphia's football team is one of the most hated sports franchises and nobody hates them more than the fans of their rivals: New York, Dallas and Washington. This football season, Philadelphia cream cheese is proving that even Philly's biggest haters show a profound love for America's favorite cream cheese. To celebrate how each rival city is overcoming their hatred for Philly because of their love for Philadelphia cream cheese, the brand and creative partner Rethink have launched a campaign that shows love for the Philadelphia brand, but definitely not the team.VIEW THE SPOT VIEW 3 OUTDOORS Uber Carshare: Second CarBelong: More Of The Good Stuff In this joyful and whimsical film, we journey to the depths of the ocean floor to meet a lonesome eel who falls in love with an underwater internet cable only to accidentally unleash the magic of the internet onto the seabed and its creatures. All to celebrate how Aussie telco, Belong, gives you more of the good stuff for less of the cost. Agency: Howatson+CompanyVIEW THE SPOT VIEW THE ANGLER AD VIEW THE JELLY AD VIEW THE PHISH AD VIEW THE SEAHORSE AD Girl Vs Cancer: Smash The Stigma GIRLvsCANCER has partnered with BBH to launch a boundary breaking campaign addressing a major (but rarely discussed) survivorship issue of people living with and beyond cancer. Sex. Half of the population will develop some form of cancer over their lifetime. Of women that get cancer, less than a third are given any information about how a diagnosis or the side effects of treatments, both physical and mental, will affect their sex life.VIEW THE 3 SPOTS VIEW OUTDOOR Nationwide Building Society: A Good Way To Bank Nationwide Building Society has embarked on its biggest rebrand in 36 years, led by its creative agency New Commercial Arts. The rebrand has been devised to modernise the building society and push the fact it is member-owned. The visual identity a modern take on Nationwide's heritage includes a fresh logo, typeface and colour palette, which Nationwide will roll out across bank cards, branches, communication and marketing materials, and social channels. VIEW THE SPOT VIEW OUTDOOR F&F: Makes Fashion Sense F&F's fashion flair is front and centre in its latest TV campaign, thanks to a refreshed brand positioning and creative platform developed by BBH.VIEW THE TV SPOT VIEW WRAP COAT OUTDOOR VIEW STAPLE KNIT OUTDOOR VIEW SOFT BODYCON OUTDOOR Telstra: This Is Footy Country "Footy lives in the country. It's where the sport is purest, the players are toughest, and entire towns are built around the field. Telstra, Australia's best regional network and a 20-year sponsor of the NRL and AFL, is using its platform to celebrate country footy. The new campaign, This is Footy Country, is launching during the footy finals with an epic film directed by Mark Molloy. In it, the team gets stranded before the game, and the club president must pull together a crew of last-minute replacements. Alongside the film is a photography series, shot by Corey White, capturing the spirit of Footy Country - with real players and real teams in real country towns. "Agency: The Monkeys VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR VIEW SIXTH OUTDOOR VIEW SEVENTH OUTDOOR Capita For the British Army: you Belong Here Capita and Accenture Song have today unveiled the latest recruitment campaign for the British Army. Taglined 'You Belong Here,' the cross-platform campaign aims to challenge the misconceptions among the 59% of young people who do not believe they would fit in, in the British Army. Supporting the 2023 recruitment of 16 to 34-year-olds across regulars, reserves and officers, the new campaign speaks directly to young people by showing that there is a place for them in the British Army,VIEW THE SPOT VIEW OUTDOOR KFC: Sorry, Utensils, It’s Finger Lickin’ Good Since 1952, KFC has long reigned as the indulgent favourite amongst chicken lovers worldwide. From their crispy, mouth-watering fried chicken to their newest sensation, Seasoned Fries, the iconic brand's Finger Lickin' good food has remained a hit with everyone. Everyone, that is, except the utensils left behind. So, the unapologetically bold KFC Canada, is issuing a rare, heartfelt apology with a new brand campaign, created by Courage, that says, quite simply, "Sorry, Utensils, It's Finger Lickin' Good." VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Change The Ref : The New Life Vest Change The Ref has launched their latest PSA campaign, this time urging people to wear 'The New Life Vest' when in public. Agency: Preston Spire. VIEW THE SPOT VIEW OUTDOOR TheFork: You're All Set In its new campaign for TheFork, Droga5 extols the benefits of the online restaurant booking service, with a clear message to diners: You don't have to use TheFork when eating out, you'll just enjoy yourself more if you do.VIEW THE SPOT VIEW 2 OUTDOORS Burger King: Master Michel Sarran The quest for the perfect table is over. From 13 June to 31 July at BURGER KING, taste the Master Burgers imagined by Chef Michel Sarran himself. These exceptional burgers will have people drooling all over, and will find fame via a 360 campaign signed Buzzman. In collaboration with Michelin-starred French chef Michel Sarran, "Les Masters du Chef" will be available from 13 June in all BURGER KING restaurants. VIEW THE SPOT VIEW 1 OUTDOOR VIEW 2 OUTDOOR Chorus: New Zealand Runs On Fibre Saatchi & Saatchi New Zealand has collaborated again with Chorus, creating a multi-channel campaign as it launches its new brand fibre platform, 'New Zealand runs on fibre.' Three years ago, Chorus introduced Carl, a somewhat hapless character who was suffering from 'badnet'. Fortunately, an intervention by concerned neighbours saw Carl rescued with the help of Chorus and a fibre connection.In its latest campaign, Saatchi & Saatchi revisit Carl three years later. VIEW THE SPOT McDonald's AiM Lovin It The combination of two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun, makes Big Mac the best-selling sandwich of McDonald's in Brazil, and the most iconic in the world. To show this preference in global scale, the brand asked the "opinion" of one of the most popular artificial intelligence tools today: ChatGPT. VIEW THE SPOT VIEW OUTDOOR Bird Paradise: Take Off To Paradise Bird Paradise welcomed its first nature and wildlife enthusiasts through its doors on 8 May 2023. Spanning 17 hectares, the new Bird Paradise is located within the integrated nature and wildlife destination of the Mandai Wildlife Reserve in northern Singapore, which is also home to the Night Safari, River Wonders and Singapore Zoo. Together with this opening comes a new creative campaign for Bird Paradise entitled 'Take Off To Paradise' created by Mandai Wildlife Group in partnership with its lead creative agency, The Secret Little Agency. The film evokes awe and wonder at the diverse species of birds that are nesting and taking flight in immersive habitats and walk-through aviaries.VIEW THE SPOT VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR Pacific Blue: Not 'someday'. Today.
TV & OUTDOOR
May 22, 2023 12:36 (Edited: May 22, 2023 22:36)
 Australians are tired of waiting for climate action. We're tired of energy companies making distant pledges for '2050'. We're tired of waiting for change to happen 'someday'. But what if we didn't have to wait? What if the future of energy was here today? Welcome to Pacific Blue. Generating 100% Clean Energy. Now.VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Simply Be: Serious About Shape Inclusive fashion brand Simply Be is calling time on clothes which make women feel like their bodies are "wrong" and instead focusing on the real enemy bad fit with its new brand platform "Serious About Shape", developed by creative collective House 337. That message is at the heart of a new film breaking on Monday 1 May, also created by House 337, which shows how Simply Be is the style ally for every woman and every kind of body, no matter her shape or size. VIEW THE SPOT VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR VIEW 4 OUTDOOR VIEW BOOTS OUTDOOR VIEW DENIM OUTDOOR VIEW DRESS OUTDOOR Budget Direct: Bath Bubble Trouble With Mother's Day just around the corner, a new spot for Budget Direct by 303 MullenLowe dramatises the potential peril mums across Australia face around this time of year.VIEW THE SPOT VIEW OUTDOOR Lux: Change The Angle While the growing global popularity of professional and amateur female sports is something to celebrate, much of the media coverage of women athletes in competition still misses the mark, quite literally focusing too often on female anatomy rather than sporting achievements, through invasive angles and excessive close up shots which can potentially devalue the empowerment that sports bring to participants. As a beauty brand that aims to support women against everyday sexism, Unilever's beauty brand LUX wants to raise awareness of the issue and start a conversation with both broadcasters and audiences to encourage them to 'Change The Angle' Working closely with Wunderman Thompson Singapore, LUX teamed up with Volleyball SA (South Africa) and sports broadcaster SABC on a bold new initiative in which they hacked a live tournament by highlighting potentially sexist camera angles VIEW THE SPOT VIEW OUTDOOR VIEW OUTDOOR The Chrysalis Initiative: Inequality You Can't Ignore In the US, Black women are 42% more likely to die from breast cancer than white women even when income and access to care are the same. In a systemically biased healthcare system, Black women are often dismissed and treated with prejudices that keep them from receiving an equitable standard of care. The Chrysalis Initiative is a non-profit that exists to disrupt disparities in breast cancer care. After partnering with marketing agency EVERSANA INTOUCH last year to launch "Erase the Line" the award-winning campaign that included the first-ever app created specifically for women of colour facing bias and racism in breast cancer care VIEW THE SPOT VIEW GLORIA OUTDOOR VIEW ROBERTA OUTDOOR VIEW CHANEL OUTDOOR smol: No Plastic. Fantastic. Households across the UK create over 70 million plastic packs of laundry waste a year, most of which ends up in landfill. To dramatise this shocking truth, Mother London created a film with an equally shocking visual: a vomiting washing machine, which throws up all the laundry plastic which we have consumed as a nation. The twisted metaphor aims to entertain people whilst drawing their attention to this often-ignored problem, and offering them an easy, simple solution to help.VIEW THE TV SPOT VIEW PLASTIC OUTDOOR VIEW BUNNY OUTDOOR VIEW BUBBLE OUTDOOR eToro: Don't Get Clipped Hate getting clipped? Aussies hate it too, especially when it's by commissions.Hate getting clipped? Aussies hate it too, especially when it's by commissions.So, we've created a media stunt and used the media as our message by CLIPPING EVERY SINGLE AD. the campaign promoted the fact that eToro is the only investing platform in Australia to offer 0% commission on stocks.The campaign is featuring the Wallabies, Australia's national rugby team. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR Macpac: This Is A Bit Precarious The campaign showcases Macpac's high-quality and dependable gear by dangling a trio of unfazed hikers from the edge of a cliff.Says Maria Glass, acting general manager of marketing, Macpac: "Macpac gear is designed and tested by some of New Zealand's best alpinists in some of the world's toughest environments, so it's great to demonstrate this in such a distinctive and memorable way."VIEW THE SPOT VIEW OUTDOOR Guinness 0.0: Make it a St Patrick’s Day to Remember As anticipation builds for St. Patrick's Day and celebrations kick off across Ireland, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to 'Make it a St. Patrick's Day to Remember'. Created with AMV BBDO, the campaign has been developed to communicate a message of moderation, and to encourage consumers to try the non-alcoholic beer, with 50,000 free pints of Guinness 0.0 being made available across the island of Ireland over the course of St. Patrick's weekend. VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Rémy Martin: VSOP Mixtape Vol. 3 Limited Edition To celebrate the 50th Anniversary of hip-hop and the final installment of the brand's three-party trilogy, Remy Martin has teamed up with storied icons and legendary mixtape DJs to unveil the VSOP Mixtape Volume 3 Limited Edition, a rare collectible that is introduced alongside an innovative A.R. technology. Agency: Fred & Farid, New York VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Tetley: Spill the Tea Representing a seismic shift to its branding, iconic global tea brand Tetley has launched a category-breaking new campaign aimed at repositioning tea among a new generation of consumers, developed by 303 MullenLowe.Agency: 303 MullenLowe VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Working With Cancer: Monday Working with Cancer, the cross-industry coalition formed by Publicis Groupe to erase the stigma and insecurity of cancer at work, is launching a global 'wake-up call' urging everyone to play their part in supporting colleagues with cancer. After being diagnosed and treated for cancer last year, Arthur Sadoun CEO of Publicis Groupe launched Working with Cancer at the World Economic Forum in Davos on 17th January. Today the program is an alliance of major international companies united by a pledge to create an open, supportive and recovery-forward culture for cancer sufferers. VIEW THE SPOT VIEW HALF WOMAN 1 OUTDOOR VIEW HALF WOMAN 2 OUTDOOR VIEW MAN OUTDOOR « First « Previous Next » Last » 2 of 7 |
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Australia's second car is an Uber Carshare