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Seen and noted
 Mum Films x Scrum BKK x ADK have released a new bank commercial to convey the concept of New Gen money saving, which is valued by GSB.The Government Savings Bank, also known as the National Savings Bank, has encouraged people to save for many decades.The economy evolves in tandem with the passage of time.VIEW THE SPOT  Mum Films new ads for SANWA JET rinsing spray, which the brand signifies as "durability, strength, and rapid growth." The story shows the reasons to believe through the test of Sanwa Jet, led by a sexy girl, and the lizards in the demonstration toilet.VIEW THE SPOT  When it comes to featuring running scenes, Forrest Gump is one of the most famous motion pictures for movie buffs. In the Thai entertainment industry, the coming-of-age romantic movie Fan Chan (My Girl) also won the hearts of audiences back in 2003. Like Forrest Gump, Fan Chan also has an iconic running scene at the end, showing the friendship and adolescent love between two neighbours. Agency: GREYnj United Bangkok VIEW THE SPOT  Delight Drinking Yogurt has long been an underdog compared to dominant brands like Yakult. Traditionally, consumer perceptions have homogenized all drinking yogurts, largely because many brands have emulated Yakult's successful formula in terms of taste and packaging. Thais have a deep-rooted tradition of cooking and consuming sweetness for ages, which presents a unique challenge for the brand in introducing a less sweet option. However, with an open mind and a few days of trying Delight, they can adapt to the new sweetness standard. This transition not only aligns with their changing health preferences but also offers long-term health benefits. Aiming to become a top-of-mind brand without losing our core mission of consumer care, we've reinvented our product line to cater to modern health preferences. Our groundbreaking formula features a unique strain of microorganisms called 'Imulus,' designed to proactively benefit today's health-conscious consumers. Notably, we've introduced a variant with just 0.1% sugar, answering the call for less sweetness without sacrificing quality. In recognizing that expressions of love have evolved to be 'less sweet yet full of love,' we see a clear parallel with our low-sugar, high-quality product. To underscore this connection, we've deployed engaging storytelling populated by relatable characters and activities that resonate with younger generations. These narratives are laced with a surprising element: characters communicate in a loud, seemingly blunt tone, creating an initial impression of indifference. However, their words are imbued with genuine care and love.VIEW THE COUPLE SPOT VIEW THE BROTHERS SPOT VIEW THE MOM AND SON SPOT  In Thailand's fiercely competitive sweet biscuit market, numerous contenders aggressively vie for market share and a place in the consumer's consciousness. Brand loyalty is scarce, with consumers typically alternating among an average of 7 to 8 brands and readily transitioning from one to another. Most brands in this sector hinge their promotions on the concept of fun, shared moments. However, Voiz stands out by positioning its snack as "too good to share." VIEW THE SPOT  Winner Winner Chicken Dinner.Bananas ad agency and director Bruno Bossi merge movie genres and tropes in KFC's latest campaign promoting their Billion Baht Birthday giveaway. Imagine being lucky enough to win a Billion Baht only to keep waking up the next morning on the same day but in a different body again and again and again. That's exactly what happens to the character portrayed in KFC's latest film for their Billion Baht giveaway this year. VIEW THE SPOT  Mum Films and the Leo Burnett Group Thailand released new advertisements for Wangprom Herb 'Wangprom herbal balm' which has been popular in the Thai herbal balm market for a while as production of numerous new copies in hope to get some market share. The film then launch to give the acknowledgment about packaging development with a theme that addresses the pain point of misunderstanding that causes incorrect pick-up.VIEW THE 2 SPOTS  Electric vehicles are becoming more popular but there is a general anxiety about the availability and long queues at public charging stations. The Nissan Kicks e-Power is the one and only electric driving experience that does not need charging. Kicks drivers can enjoy worry-free driving excitement, both inside and outside the city. VIEW THE 4 SPOTS  On the day the health insurance business has been around for many decades, Sunday emerged as a new insurance company aiming to disrupt the industry. It was born as a startup to address consumer pain points by eliminating unnecessary elements in the health insurance business in Thailand, like various insurance documents, and integrating them into an application. They hold the distinction of being the first to adopt this approach in the country. Their strategy aligns with the concept of Lean, focusing on 'reducing brand costs' and 'cutting customer costs' simultaneously. Their tagline encapsulates this vision: 'Smart Insurance. Born Simple.'VIEW THE SPOT  Another shot for the Thai Health Promotion and Foundation campaign's 'Wear Helmet to Save Lives 2023', a new release online film created by Mum Films and The Leo Burnett Group Thailand 'No face'. The mystery story of a young man who tries to run away from the No-Face people who are constantly chasing him before realising everything that goes wrong due to a non-helmet accident that damages his brain.VIEW THE SPOT Berlitz: Ready To Prompt![https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Sep/tn_152700_1695354220_[Created]PrintA2_berlitz_final_24aug23-DESERTDESSERT.jpg&width=200](https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Sep/tn_152700_1695354220_[Created]PrintA2_berlitz_final_24aug23-DESERTDESSERT.jpg&width=200 "https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Sep/tn_152700_1695354220_[Created]PrintA2_berlitz_final_24aug23-DESERTDESSERT.jpg&width=200") The coming of AI (Artificial Intelligence) is frightening. A lot of people around the world are concerned about their careers and have started to learn and practice to be AI users to gain more opportunities in their career path. Even if we face the same situation, Thai people and many Asian countries have to go through a bigger obstacle called the "English Languageâ" English Language is the nowadays best suitable language to create prompts and generate AI. For countries that don't use English as their primary language such as Thailand, the wall of language is HUGE. VIEW 3 OUTDOORS  One more shot for 'Thai Health Promotion Foundation' Stop Drink Campaign from Mum Films and Monday using the idea that a few Japanese farmers provide beer to their beef cattle for the savoury taste of the beef. Opening scene in Japanese documentary show style with an elder farmer explaining the benefits of providing beef cattle alcohol paralleled with two girls eating roast beef with beer. When the farmer saw the girls drinking beer, he quickly share us the idea on why women and mammalian creatures shouldn't consume alcohol.VIEW THE SPOT NESCAFE: Snap Joy The NESCAFE Blend & Brew Rich Aroma campaign aims to connect people after the COVID-19 pandemic lockdown by offering a unique product value proposition.Agency: Brilliant & Million VIEW THE CONCEPT  KFC reminds us that lunch shouldn't be a crime in a new campaign by Bananas ad agency and director, Bruno Bossi in collaboration with Wunderman Thompson Bangkok. KFC is reclaiming lunch breaks in Thailand with a new campaign titled, "Lunch shouldn't be a crime" for their latest value offering starting at 99 Baht. The campaign introduces an A-Team inspired KFC Lunch Rescue squad that's quick on the scene to stop people from sacrificing their lunch hour with mediocre lunch options easily available to them at local Seven Elevens and street food vendors scattered across Thailand. VIEW THE BOMB SPOT VIEW THE HOSTAGE SPOT Ensure: The Sock Tech In a world captivated by the allure of high-tech innovations, we invite you to take a journey into the realm of the low-tech marvel. This is a story of how the simplest of solutions can yield the most profound results. In Thailand, we faced a challenge - the misconception surrounding the importance of muscle among the elderly population.Agency: Brilliant & Million VIEW OUTDOOR  The cosmetics arena is known for its intense competition, with product effectiveness playing a pivotal role in determining market success. Suntory, a brand primarily known in the supplements sector, is now entering the beauty industry with its debut product, "Vitoas." Hakuhodo Bangkok's objectives were to launch Vitoas in a market saturated with beauty products and to build and strengthen consumers' trust in Suntory's new venture into the beauty sector. Some studies reported that psychological stress induces less effective skin barrier repair. Persons' moods, emotions, and sensations occur in the brain; subsequently, the brain sends biochemical signals to the body, including the skin, producing physiological effects. From these considerations, some of the damages induced by stress are evident. Hakuhodo Bangkok's idea was to create a good mood while consumers do a beauty routine with a relaxing sound to calm the spirit. The sound was composed by collecting the disturbing noise and turning it into a pleasant sound. The new beauty routine begins. Consumers become sound designers and compose their relaxed sounds on TIKTOK. Generate 53m impressions and exceed 17% KPI. The sale went spiraling. And VITOAS became another top-of-mind brand.VIEW THE SPOT  Mum Films and Monday Bangkok portray the danger of alcohol for the Thai Health Promotion Foundation 'Buddhist Lent Alcohol-Free campaign' which conveys a different point of view than years before about alcohol abstinence during Thai Buddhist Lent Day by emphasizing talking to women about breast cancer which is one of the possible disease that caused by drinking alcohol.VIEW THE SPOT  Mum Films and Monday Bangkok portray the danger of alcohol for the Thai Health Promotion Foundation 'Buddhist Lent Alcohol-Free campaign' which conveys a different point of view than years before about alcohol abstinence during Thai Buddhist Lent Day by emphasizing talking to women about breast cancer which is one of the possible disease that caused by drinking alcohol.VIEW THE 30sec & 15sec SPOT  Mum Films and Monday Bangkok launched two adorably 15s teasers for the Thai Health Promotion Foundation 'Buddhist Lent Alcohol-Free campaign' which conveys in different point of view than years before to raise more attention about alcohol abstinence during Thai Buddhist Lent Day.VIEW THE KOREAN SPOT VIEW THE THAI SPOT Robinson Department Store : The Air Drummer Robinson, Thailand's top department store has launched its annual 'Robinson Salesation' sale, which allows you to choose whichever items you want to discount by just putting stickers on and getting the price off. To promote the campaign, Wolf BKK partnered with Thai director, Nawapol Thamrongrattanarit, to create this amusing commercial called 'The Air Drummer.' VIEW THE SPOT Singha: Visions Of Thailand "Visions of Thailand: Imagining Everyday Pleasures"Campaign for Singha Global Singha, the original Thai beer, has targeted travelers worldwide interested in visiting Thailand. The brand's message revolves around "Everyday Pleasures." Using AI-generated visuals, Singha presents a futuristic interpretation of Thailand, sparking curiosity and imagination.VIEW THE CONCEPT VIEW THE 5 ADS  Flash Bomber Bangkok has launched their latest campaign, "The Ads That You Can Kick," for HEINEKEN EXPERIENCE SILVER, introducing an unprecedented promotional initiative. Leading the way is a limited edition sneaker meticulously crafted by renowned shoe surgeon Dominic Ciambrone from The Shoe Surgeon. With only 32 pairs in existence worldwide, this remarkable sneaker becomes an exclusive must-have for sneakerheads and collectors alike, with the sole pair available in Thailand. To seize the opportunity of owning these highly sought-after sneakers, individuals must have the perfect shoe size. As a result, Flash Bomber Bangkok has ingeniously devised an advertisement that encourages everyone to kick and measure their feet. The process is simple yet captivating - kick, measure, and if the shoe fits, snap a picture and share it on social media. This not only verifies the size but also offers participants a chance to win this extraordinary sneaker, creating a buzz among footwear aficionados. With their groundbreaking approach to advertising and commitment to serving niche communities, Flash Bomber Bangkok is redefining the boundaries of marketing, establishing themselves as trailblazers in the industry. The "Ads That You Can Kick" campaign exemplifies their dedication to delivering unique and interactive experiences that captivate audiences and foster genuine connections.VIEW OUTDOOR  Ogilvy Group Thailand has created this print ad titled 'Forests For Life' for Freeland Foundation.VIEW THE AD  CP Foods are embarking on sending its chicken to the space station. CP, a world-leading food brand, wants to raise consumers' awareness about chicken safety standards. Wolf Bkk collaborating with the brand, has taken a groundbreaking approach by sending chicken meat into space in order to provide food for astronauts at the International Space Station (ISS). Food on Earth and in space has never been held to the same standard. Food for astronauts must be 'the safest and most hygienic'. VIEW THE SPOT  TBWATH and Nissan, decided to shake things up in the world of automobile communication here in Thailand. We wanted to break away from the usual approach of just showing a stunning car driving around. Instead, we dove into the realm of human stories and brought Nissan's innovative features to life in a captivating and relatable way. Introducing the Nissan Almera 2023: a powerful sedan with cutting-edge technology and stylish design. VIEW THE WAIT SPOT VIEW THE SCUBA SPOT VIEW THE FRIEND SPOT VIEW THE SOS SPOT VIEW THE CONVENINCE DIR SPOT Bangkok Medical Laboratory Bestie or Beastie?When it comes to food intolerance, your long time favorites can easily be your long term foes. Want to know which ingredients are against you? Let your blood tell you.Background:Eating healthy is one of the biggest trends these days. But the awareness of "food intolerance" is still very low in Thailand. Food intolerance means every person has very specific allergies or difficulty digesting certain food ingredients. This is based on the person's genetics, blood type, body type, etc. And no two people will have the exact same set of food intolerance. Just choosing a generic (although seemingly healthy) diet, without knowing the specific food intolerance, can lead to long term health effects. VIEW BEASTIE OUTDOOR VIEW ANTAGONIST OUTDOOR VIEW FRIEND OUTDOOR VIEW POISON OUTDOOR VIEW DANGER OUTDOOR VIEW SHADY OUTDOOR  In the "Deo Spray" market, where every brand communicates in the same way, that is, to appear cool. But Gatsby stands out by going beyond the norm to promote and uplift the concept that being ordinary can still be exceptional without any need for exaggeration. Gatsby's campaign aims to redefine the notion of "coolness" by highlighting "The Extraordinary Men" who depart from traditional societal norms and remain true to themselves, unapologetically. In their video advertisements, they take a lighthearted approach, revealing the fact that being ordinary has its own distinct identity and value in society, which can be just as notable as anything else. Gatsby need connect with the audience and convey that it's perfectly acceptable to be oneself, without trying to be something they're not, and that being "simple yet exceptional" can be a powerful statement in itself. By breaking away from the norm, Gatsby urges people to embrace their unique qualities and take pride in who they are, without the need to pretend or assume a bigger role than required.Agency: Yell Bangkok. VIEW THE SPOT  Monday and Mum Films collaborate to imaginatively presentthe EMS service to the audience through the love tale of a tap-dance durian man and a charming girl who in fact is an online durian chip shopkeeper. The EMS service in Thailand is EMS World, part of Thailand Post Co., Ltd which is Thailand's designated universal postal service provider, supporting customers, businesses and communities worldwide. VIEW THE SPOT  The Leo Burnett Group Thailand has created a new campaign for First Choice in Thailand, which imagines what humans may look like 10 years from now if they were created using artificial intelligence. Will we see an explosion of differences? Or arrive at a future where labels are obsolete, and people refuse to be stereotyped? Called 'First Generation', the film's AI-generated protagonist is played by gender-fluid actor, model and singer Krit Amnuaydechkorn, known as PP Krit, who is known for portraying characters who represent diversity in TV series, films and music videos. VIEW THE SPOT  Mercedes-Benz with the help of Team X Thailand is shaking things up at the Bangkok International Motor Show this year with a rather unconventional approach to displaying their latest models. This year, the luxury car brand is bypassing the traditional show booth and parking their latest models in A19 parking lots. In a creative solution to promote their new motor show location, Mercedes-Benz has transformed several A19 parking lots of well-known shopping malls into "Pop-up Motor Shows" showcasing the latest models of their cars. The mini showrooms are designed to create a memorable experience for event goers and to set the brand apart from other automakers VIEW OUTDOOR Lazada: Lipstick, Shampoo & Sunscreen Sweetshop Bangkok has produced a bright and vibrant new campaign for LazBeauty. These fun infused LazBeauty films are a sensory experience - combining large sets and CGI products to fully immerse the viewer. This large-scale production involved many beautifully crafted settings, saturated in Lazada's classic, poppy brand colours. As a whole, the campaign features a great range of Lazada's Brand ambassadors, relevant to each region. Key attention has been paid to choreography of both the talent and the technical elements of the films, leaving the end result as a seamless journey through the colourful universe that has been established. As always the Lazada brand captures its vivacious spirit and calls the viewer to invest in their quality range of beauty products. The campaign consisted of six country-specific shoot variations for Philippines, Malaysia, Indonesia, Vietnam, Singapore, and Thailand, with Bangkok as the central on-the-ground shooting hub.VIEW THE LIPSTICK SG SPOT VIEW THE SHAMPOO SG SPOT VIEW THE SUNSCREEN SG SPOT VIEW THE LIPSTICK VN SPOT VIEW THE SHAMPOO VN SPOT VIEW THE SUNSCREEN VN SPOT VIEW THE LIPSTICK MY SPOT VIEW THE SHAMPOO MY SPOT VIEW THE SUNSCREEN MY SPOT VIEW THE LIPSTICK PH SPOT VIEW THE SHAMPOO PH SPOT VIEW THE SUNSCREEN PH SPOT VIEW THE LIPSTICK ID SPOT VIEW THE SHAMPOO ID SPOT VIEW THE SUNSCREEN ID SPOT VIEW THE LIPSTICK TH SPOT VIEW THE SHAMPOO TH SPOT VIEW THE SUNSCREEN TH SPOT Sabina: Breast Cancer Simulator Pad February 4th marks world cancer day, the day people around the world will help raise awareness to help improve cancer preventions, solutions and healthcare innovations.Breast Cancer is the first leading cause of cancer death in women around the world, as well as in Thailand.Today Sabina and partners, proudly launches BREAST CANCER SIMULATOR PAD, the world's first bra pad that helps women do breast self-examination better. The bra pad turns every bra into an opportunity for breast cancer detection. For the first time, women everywhere will be able to feel breast cancer lumps now, in order to save their lives later. Available now at Sabina branches near you. Agency: VMLY&R, Thailand VIEW THE AD ZEN Restaurant: Bento Boss 'BENTO BOSS', a stunning new media to create national #WorkLunchBalance Movement by ZEN restaurant. ZEN, the leading Japanese restaurant in Thailand that stands for 'Live Quality' for over 32 years, discovered the research on how office workers' "Work Life Balance" is suffering since eating lunch at the office desk became a new norm after the pandemic. On the contrary, 51% of employees taking a lunch break outside increase their focus, creativity and 'Productivity'.Agency: Sour VIEW THE AD  Mum Films evolves the couple's proposal scene towards a new TV commercial introducing Trane Lubricants Thailand's new engine oil formula 'Defender S9'.VIEW THE SPOT  Though 'Jack Ryan' is a massive hit in the West, it is quite the opposite in Thailand as the spy series is barely mentioned. It was our challenge to make the name "Jack Ryan" catch Thai audiences' attention in the country where "Jack" is a very common name. Agency: Adapter VIEW OUTDOOR  Electric guitar meets electric toothbrush in a spot from Leo Burnett, Thailand VIEW THE GUITAR SPOT VIEW THE DENTIST SPOT VIEW THE SWOT SPOT Thai Health Foundation: Dad, Mum,Son Monday and Mum Films have collaborated with the Thai Health Promotion Foundation to create a "Dad, Mum, and Son." a film within the 'Physical Activity for Children'campaign to show alternative ways to encourage your children to have more Physical Activity for their balance.VIEW THE SPOT  BBDO Bangkok, LISTERINE, Watsons and 'Operation Smile Thailand' collaborate on a viral music video directed by Thai songwriter and music producer Boyd Kosiyabong to raise funds for Thai children who are in need of cleft surgery. Starring a new kind of band, 'The Cleft Choir' Each year, more than 1,000 Thai babies are born with cleft lips and palates. Those who don't receive proper surgery face a variety of issues, and many develop at a much slower rate. A cleft lip or palate affects your ability not only to speak but also to eat and breathe.VIEW THE SPOT « First « Previous Next » Last » 2 of 17 |
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Trane lubricants get the robot treatment in a new spot from Thailand 
Thailand's Botan Mint Ball Launch with some romance and the durian