 |
Seen and noted
 A best-seller from the 60s to the 80s, it was emblematic of its era. At one and the same time a rally car, a vehicle for the Post Office, firefighters and Air France, it also evolved with society: between May 68, Woodstock, women emancipation, sexual freedom and new artistic inspirations..VIEW THE SPOT  In 2024, Carrefour is giving a new boost to Act For Food with a new act that places taste and price at the center of its approach. VIEW THE SPOT  For the new Michelin film aimed at the electric vehicle market, BETC and POP (Prose On Pixels) have created a film almost entirely using Unreal Engine. A first in France, the advent of a new type of production solution: an innovative strategy to give life to a creative idea that would have been impossible to produce with the same agility using more traditional techniques.VIEW THE 2 SPOTS  Joga collaborated with Climax, a French media outlet publishing a weekly fanzine and quarterly magazine, to create a campaign showcasing the personal consequences of global warming to make the message more relatable and raise awareness about the issue. VIEW THE 5 ADS  Joga collaborated with Climax, a French media outlet publishing a weekly fanzine and quarterly magazine, to create a campaign showcasing the personal consequences of global warming to make the message more relatable and raise awareness about the issue. VIEW THE 2 SPOTS  In this two and a half minute film created with the Sid Lee Paris agency, Ligue 1 shows us its take on the beautiful game. More than just a film, the brand loudly expresses its new positioning âFootball. But French.â and proves this through passionate supporters, football wizardry and epic music. A new direction for the league, clubs, players, and supporters, this is the adopted positioning of the championship for the coming year.VIEW THE SPOT iPhone 16: Back Market Approved By A! During Apple's latest Keynote, held on the evening of September 9th, the brand unveiled several new products, including the iPhone 16. However, the most notable reveal was the introduction of its integrated artificial intelligence technology within the new iOS: Apple Intelligence. Back Market and Marcel decided to play with the version of Apple Intelligence released following the keynote by posing a simple yet revealing question: "What are the most sustainable ways to get a new phone?" VIEW THE CONCEPT  Through the daily life of a father, the film illustrates how exhausting a normal day can be. Getting up, getting the kids ready, getting them dressed, taking them to school, going to school yourself, dealing with confilts, being late, playing sports, running errands, forgetting errands and so on. A daily routine that's nothing out of the ordinary, but that would drain anyone's batteries. But fortunately, not the Dacia Spring.VIEW THE SPOT  Two unique talents, collaborating for the first time to tell a thrilling new story of La vie est belle. In the L'Elixir film, Academy Award-winning director Damien Chazelle (Whiplash, Babylon, La La Land, â¦) unites with Julia Roberts, to shape a film that embodies the fragranceâs radical self-love.VIEW THE SPOT  The Paris 2024 Paralympic Games are approaching, and although they are a major sporting event, they attract less attention than the Olympic Games. Less impressive, less performant, less spectacular prejudices about Paralympic sports are still numerous. VIEW THE SPOT BinItAtTheRightPlace: The Meteor In July and August, a lot of people hit the road to go on holiday. The number of fires along the way goes up because of cigarette butts thrown away. This campaign tries to raise awareness and change this behavior in an "impactful" way. The cigarette butt as a meteor in this outdoor campaign for Babel, France VIEW 2 OUTDOORS  The Quebec Financial Markets Authority (AMF) has mandated Cossette to create a societal campaign with the aim of encouraging the population to take more interest in their personal finances. We decided to create a memorable character who reminds us that we need to start taking an interest in our finances early.VIEW THE SPOT  The comedic one-minute film brings Grand Frais's brand story to life, celebrating the genuine connection that customers have with the grocery store and Inspired by this loyalty, VIEW THE SPOT  DS has launched a visually stunning and emotionally resonant commercial helmed by the acclaimed director Martin Krejci. The film draws inspiration from Antoine de Saint-Exupéry's timeless classic, "The Little Prince," reimagining the beloved story for a modern audience.VIEW THE SPOT Skoda: Roads For All Å koda, in partnership with the French Cycling Federation, is launching "Roads for all", the first car playmat featuring bike lanes to teach children about sharing the road. VIEW THE AD  In its latest ad campaign, created by BETC Paris, Heinz pays tribute to the virtuosos of tomato ketchup, who have been ignored for far too long. Who has never splashed Tomato Ketchup all over their neighbour's plate or immaculate T-shirt? From bottle-opening experts to misunderstood artists, everyone knows these everyday heroes in search of recognition! All these victories deserve a medal and, above all, a worthy celebration.VIEW THE SPOT  French bakery brand St. Pierre has launched its new brand campaign 'Eat avec respect', creating a bold and ownable long-term brand platform that affirms St. Pierreâs differentiated and premium offering.VIEW THE SPOT  Faced with this paradox, Orange, together with its agency Publicis Conseil, unveils a new campaign to raise public awareness and reinforce collective vigilance against the dangers of phishing as the threat intensifies. Forget text messages or e-mails full of spelling mistakes : the cybercrime and hacking sector has radically changed and has become professionalized. Hacker groups have structured themselves, particularly since the COVID-19 pandemic, and have evolved their activities by creating and marketing increasingly sophisticated cyber scam tools, accessible to all on messaging platforms such as WhatsApp, Telegram, and others. VIEW THE SPOT Publicis Groupe: The BSBot At a time when AI buzz is still setting agendas everywhere, Publicis Groupe is taking a stand to remove the BS from AI. From tech titans promising the creation of new worlds, and destruction of old industries, to legacy companies using VIEW THE CONCEPT  Porte d'Ivry. Porte de Clichy. Porte d'Italie. The gates of the ring road linking Paris and the suburbs often have a bad reputation. To those unaware of their major role within the metropolis, they are simply âuglyâ, âdirtyâ or âtoo far awayâ. And yet, on a daily basis, they let millions of inhabitants from the Paris region to exchange, meet up and move around, or simply go from point A to point B.VIEW THE SPOT  Citroen takes aim at the elite in revolutionary-themed campaign for the new e-C3 via BETC Paris. VIEW THE SPOT  Big Red Buttons twisted a B2B campaign and put AI in its place with their deep-pan humour (a DeGaulle production). 'It works better When It Works Together' Orange unveils its new campaign, directed by Havas Paris and produced by DeGaulle. The films take a bold, playful direction - uncommon in B2B communications.VIEW THE SPOT  It's not where you're from that defines you, it's what you do. Supporting a team that defines true resilience, the Refugee Olympic Team. Nike is collaborating with the Olympic Refuge Foundation providing uniforms for the Refugee Olympic Team and supporting the refugee community in Paris through the ORF programme @Terrains_DAvenir. To learn more about our work together, click the link. VIEW THE SPOT  The new brand film was a creative challenge entrusted to the BETC advertising agency. The production uses a dramatic form, drawing on the talent of filmmaker Henry Scholfield, and bringing Michelinâs innovative spirit to life with a careful balance of highly cinematographic shots and 3D tech touches.VIEW THE SPOT  Paris agency STRIKE unveils new campaign for AIDES, the leading association fighting against HIV/AIDS in France. The campaign celebrates the 40th anniversary of the association. 40 years of perseverance, struggle, and commitment to the health and rights of people living witfh HIV and those most at risk of transmission.VIEW THE SPOT  After over a decade of celebrated and multi-awarded campaigns with the âfamousâ evian babies, BETC Paris and evian write together a new chapter in the history of the brand and invite us all to discover âThe Mountain of Youthâ. This new global brand platform will take us on a fun, whimsical journey into the heart of the Alps, where the source of evian water begins. VIEW THE SPOT  After a first chapter highlighting how the very nature of being a woman exposes her to greater risks and impacts her ability to progress, AXA is now addressing the professional vulnerabilities to which the self-employed are exposed by launching their new global brand campaign: 'Being self-employed shouldnât be a risk'.VIEW THE SPOT  Pulco, in collaboration with TBWAParis, has just launched its new brand platform focusing on the versatility of its uses... This new initiative is part of an entirely absurd advertising saga, while remaining faithful to the style that characterized previous Pulco campaigns. Carried by three films directed by Hafid Benamar, awarded the title of Best Director of the year 2024, the brand creates its own language...VIEW THE SPOTS  The filmâs signature âApologies if work is a bit behind scheduleâ is a small wink at the common misconception that when there are delays on worksites, itâs somehow the workersâ fault. Here, BETC and Citroen offer their most tongue-in-cheek rebuttal: clearly, the workers have been off ice-dancing with their ë-Berlingos.VIEW THE SPOT  What's better than using iconic movie styles to showcase sunglass models? That's exactly what Krys and TBWAParis did, drawing from famous film genres for their latest campaign. This new film takes viewers into a style showdown, symbolized by a clash of camera flashes between two heroes. VIEW THE SPOT  Jamel Debbouze, most well-known for his role as Lucien in Oscar-nominated Amélie, returns to advertising to support green gas. The film features sharp dialogue and a comedic staging that matches its ambition: to accelerate the decarbonization of France by drawing attention to green gas. VIEW THE SPOT  BoursoBank has been capitalizing on customer recommendations for 7 years, positioning itself as the bank people want to recommend. This year, it was voted the cheapest bank for the 16th year running*, proving once again that it is a benchmark in the banking industry. If we were unlucky enough to have never been recommended to this bank, surely it deserves an adventure to recommend it to our past selves. In a frantic time-travel adventure set to the rhythm of Fatboy Slimâs âThe Rockafellerâ,VIEW THE SPOT Amnesty International France: The Common Enemy
FRANCE
May 01, 2024 19:04 (Edited: March 27, 2025 08:34)
 Threats, attacks, pressures, criticisms: to mark the publication of its annual report, Amnesty International France is showcasing the reactions generated by its investigations, proof of their impact on those who violate human rights. VIEW OUTDOORS Lacoste: Play Big This year, Lacoste is reaching new heights with its larger-than-life brand campaign, âPlay Bigâ. Exploring uncharted territories and placing art at its very heart, 2024 is undeniably a big year for the Crocodile.VIEW THE SPOT VIEW THE 6 ADS  In this new film, the focus is on the human experience through different characters, each embodying a memory (a trip with friends, family...) and a sense of the obvious. Objectives? Reinforce ALL.com's reputation, generate conversion and strengthen the link with hotel brands. The closer we get to our customers, their behaviors and moments in life, the more they identify with us. It's obvious.VIEW THE SPOT  At the heart of this awareness campaign is the film The Legacy, designed by Publicis Conseil, directed by Cole Webley and produced free of charge by BIG Productions (Raphael Carassic). The film tells the story of a family legacy. It tells the story of the ordinary violence that is unconsciously passed on, as if it were inevitable, often disguised under the guise of education, for the so-called benefit of the children.VIEW THE SPOT  INTERBEV, a French interprofession that promote flexitarianism with its campaign âLove meat, eat it betterâ, have launched the âEat like your avatarâ operation in collaboration with French gamer Valouzz.VIEW THE SPOT  Australie.GAD's campagin for Corsair's new fully reclinable business class seats features the perceived duration of selected Corsair flights, proving that once asleep, tme just flies byVIEW THE 3 ADS Les Banques Alimentaires:Electro Depot Fridges
FRANCE
April 17, 2024 18:05 (Edited: March 27, 2025 08:34)
 For the past two years, inflation has been on the rise in France. For millions of French people, filling their fridge is becoming increasingly difficult, and food banks need more donations than ever to meet the growing needs of those facing food insecurity. Food bank network Les Banques Alimentaires wanted to make a bold statement to draw attention to the cause so, with the help of agency AUSTRALIEGAD, they created an awareness campaign with a powerful and unexpected message: VIEW OUTDOOR Posca: Street Art School The STREET ART SCHOOL "opens its doors" with an original concept: art and art history bursting out "around every corner," freely accessible to all, from your smartphone. The principle is simple: simply flash the QR code at the bottom of 9 works of Street Art scattered across three countries to access masterclasses offered by 3 art history professors, lecturers at leading Paris museums. POSCA, the marker born over 40 years ago VIEW THE CONCEPT « First « Previous Next » Last » 2 of 58 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
