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Seen and noted
 Emissions from fossil fuels are deeply embedded in every aspect of our daily lives. In a new campaign, created by Nord DDB, the Swedish energy company Vattenfall illustrates the pervasive grip of fossil fuels on our society through innovative visual techniques. Fossil fuels leave their mark on every facet of modern life, including unexpected areas we might not even think of, such as the music we stream and enjoy* and our most cherished memories we collect with our cameras and phones**. VIEW THE SPOT Länsförsäkringar (insurance company): Laika 13 One in five teenagers spend all their free time on social media. Despite clear connections to mental health problems, the time spent on the platforms continues to increase. But what happens if you spend 100% of your time on social media as child? A Swedish insurance company now launching Laika; the world's first AI teenager, who has been raised by social media. The purpose is to prevent mental ill-health among young people. Stendahls is the creative agency behind the idea. Do you like to chat with an AI who suffers from several psychological disorders such as anxiety, depression and shows strong signs of narcissism and aggression? VIEW THE CONCEPT  Breast cancer can affect anyone, at any time. Thanks to research 9 out of 10 women survives.This year Lindex marks two decades of dedication to support cancer research. From young to old, from being in the middle of treatment to finally being told that you are now cancer free. These women know exactly what is like. VIEW OUTDOOR  This recruitment campaign from Castra, one of Sweden's fastest-growing IT consulting companies, makes no sense at all. At least to the average viewer.Based on the insight that IT consultants have a penchant for sci-fi/fantasy and problem solving, the ads are written in the constructed languages of Klingon (Star Trek), Sindarin (The Lord of the Rings) and Galactic Standard (Star Wars). A strategic move to single out the most dedicated and competent talent and win them over to the Castra side. VIEW THE 3 ADS  This recruitment campaign from Castra, one of Sweden's fastest-growing IT consulting companies, makes no sense at all. At least to the average viewer.The ads are written in the constructed languages of Klingon (Star Trek), Sindarin (The Lord of the Rings) and Galactic Standard (Star Wars). A strategic move aimed at singling out the most dedicated and competent talent and winning them over to the Castra side."We know that the best IT consultants are those who geek out and don't shy away from a challenge, whether it's a work-related task or learning a language that nobody speaks. Anyone who cracks the messages could have the potential to become our next star," says Julia Lazar, Marketing Director at Castra. VIEW 4 OUTDOORS Blodmoloppet: The Saved Playlist "Blodomloppet" is a running race with the purpose to raise awareness about blood donation. To make more people reflect on why blood donors are needed they decided to launch "The Saved Playlist". A new type of playlist on Spotify. A playlist featuring artists who have survived a serious accident or surgery thanks to blood transfusions, and with songs that therefore exist thanks to blood donors.VIEW THE CONCEPT  The campaign, promoting Burger King's plant-based menu, marks Forsman & Bodenfors' first work for Burger King since winning the account for the Scandinavian market earlier this year. Directed by Vedran Rupic and Gustav Sundstrom at Business Club Royale, the spot shows a simple taste test getting completely out of hand. VIEW THE SPOT  The latest print from the Swedish farming cooperative Lantmännen and NORD DDB depicts the miracle of life, with reference to the world-famous photograph of a human fetus. In the print, a wheat sprout is shown encapsulated in a water drop, evoking thoughts of human life, accompanied by the caption "A bun is born". The print pays homage to the cover of "When a Child is Born," a book by Lennart Nilsson, which, upon its publication in 1965, VIEW THE AD Nextory: Leave A Mark Nextory is an audiobook service that started with the notion that the written word should be accessible to everyone. To manifest this, we took on the challenge of banned books. To spread the printed word we created a 3d-printable shoe, with quotes from the most banned book in history George Orwell's 1984 etched into the soles, giving the wearer the power to spread the quotes without using the book, just by simply walking. The shoe is available for download on leaveamark.nextory.com giving everyone the opportunity to spread the power of the written word.VIEW THE CONCEPT  To launch the new Samsung Galaxy Z Flip5, we wanted to emphasize that it takes up less space in your pocket than an iPhone.To achieve this, we created a small outdoor billboard targeting the pockets of Stockholm residents, and we successfully conveyed that big news doesn't always need to be so substantial.VIEW 2 OUTDOORS  Bankomat offers travel currency with better rates at selected ATMs. Therefore, it's always a smart idea to begin your vacation at Bankomat.VIEW THE SPOT  With incredible animation, progressive messaging and defiant direction, Marcus Lundin directs 'For The Freedom of Every Body," campaign by RFSU, the commercial entity of the Swedish Association for Sexuality Education. Following on from a previous campaign that Marcus has directed for the organisation titled 'Dear Condom II', this latest campaign celebrates RSFU's sales of products of condoms, home sexual check-up tests, sex toys, lubricants, and feminine care VIEW THE SPOT  SOVA is the leading supplier of quality beds in Sweden. To promote their new store in Stockholm, they created a guerrilla campaign in the neighborhood, inviting people to a free bed testing session by promoting a better sleep cycle, on a cycle. VIEW OUTDOOR  SOVA is the leading supplier of quality beds in Sweden. To promote their new store in Stockholm, they created a guerrilla campaign in the neighborhood, inviting people to a free bed testing session.VIEW OUTDOOR St1: Sound Driving New music service plays your music too fast, if you drive too fast.Speeding violations increase fuel consumption and leave deep holes in motorists'wallets. Nordic energy and fuel company St1 has come up with an unorthodox solution to the problem called Sound Driving. A music service that plays your music too fast if you drive too fast. VIEW THE CONCEPT  In the fight against childhood cancer we are launching the manifestation Football Shirt Friday in Sweden. To raise attention of the new initiative we have created a commercial for TV and Cinema in which we asked ourselves one big question. What will it actually look like if everyone came to work wearing rival football shirts?VIEW THE SPOT  "900 Ways to Make a Change" is a sustainability campaign from Alleima, a leading steel manufacturer based in Sweden.The butterfly effect is the idea that one small occurrence can significantly impact the world. Steel from Alleima can contribute to innovative changes that help raise productivity, energy efficiency, and minimize environmental impact. VIEW THE AD  The HEATSTRIKER is an innovative tool, combining a hammer, that allows breaking the car window, combined with a bottle, providing the pet with water immediately upon rescue. The HEATSTRIKER will be sold in a limited edition in selected stores across Sweden.VIEW THE SPOT  In the fight against childhood cancer we are launching the manifestation Football Shirt Friday in Sweden. To raise attention of the new initiative we have created a commercial for TV and Cinema in which we asked ourselves one big question. What will it actually look like if everyone came to work wearing rival football shirts?VIEW THE SPOT  Today, Volvo Cars has launched its new small fully electric SUV designed to have the smallest carbon footprint of any Volvo to date. As a company Volvo has always embodied the power of small, and as future generations urge companies and society to do more with less, Volvo Cars is betting big on the next small thing, the EX30. With this 'Small is Mighty' philosophy Volvo partnered with AKQA to design a global launch showcasing the outsized impact of the car. VIEW THE SPOT  Lidl was launching the new brand Matriket their biggest product launch ever with hundreds of new groceries from Swedish farms. Combined with that the media landscape places increasingly high demands on the shortest formats. We were tasked with introducing Matriket in a spectacular way in the shortest format possible. To achieve this, we chose to reverse the usual campaign structure and let a spectacular 6-second film become our hero. Everything was built by hand, everything was recorded in real time. A film that had to reflect the craftsmanship behind Matriket's groceries. All longer formats are slow motion versions of the hero film. In the slower versions you get time and the opportunity to familiarize yourself with the wide range and get closer to the new packaging design.VIEW THE SPOT  Yabie develops smart point-of-sale systems that help small businesses streamline their sales. Among Yabie's customers are numerous restaurants, cafes, and bakeries that drive Sweden forward and make our cities come alive. But right now, they're facing tougher challenges than ever. Every day, these businesses need to make enough money to survive. For them, food waste isn't just an environmental shame, but also a major blow to their finances. To support our customers, we created the 'Last Call' campaign. Agency: AnimalVIEW OUTDOOR  The Swedish hardware store Bolist wanted to make people aware of their start-up package (worth SEK 100.000). They wanted young people, 18-28 years old, to apply. And they wanted to spread the image of a hardware store that believes in the future.VIEW THE SPOT Sandvik; The Impossible Statue Sandvik unveils the Impossible Statue, a modern masterpiece of engineering created using the latest advances in AI, advanced software solutions and precision manufacturing. On display at Tekniska Museet (Sweden's National Museum of Science and Technology), the artwork builds upon the heritage of Michelangelo, Rodin, Kollwitz, Kotaro and Savage, art masters who span three continents and 500 years.VIEW THE CONCEPT Lindex: Reinvent the Model It's time to Reinvent the Model. Beauty ideals aren't anything new, they have been around almost as long as humans. But in many cases they affect us in a negative way, so we have decided to make a change and challenge old beauty ideals. This is Reinvent the Model. An long-term initiative that aims to increase diversity and broaden inclusion within the fashion world. Agency: Lindex Inhouse Agency VIEW THE CONCEPT  In the fight against childhood cancer we are launching the manifestation Football Shirt Friday in Sweden. To raise attention of the new initiative we have created a commercial for TV and Cinema in which we asked ourselves one big question. What will it actually look like if everyone came to work wearing rival football shirts?Agency: Garbergs VIEW THE SPOT  Jula is one of Sweden's largest DIY companys. With their 15 000 products and low prices they want to inspire more people to fix things themselves. The important thing is to make your ideas come true, not that it gets perfect. Listen for yourself! (The hit "Nothings gonna stop us now" is Julas longterm soundtrack).Agency: Garbergs VIEW THE SPOT  Few have missed the debate about what implications new AI tools like ChatGPT and Midjourney will have for people working in the advertising industry. Production companies have been the subject of the most dire prophecies. They won't be needed anymore, say the doomsayers. But are we really there yet? Maybe not, judging from these prompting-gone-wrong examples turned print campaign for one of Sweden's top visual studios.Agency: We Are More VIEW THE SURREAL AD VIEW THE TRUCK AD VIEW THE DRAGON AD VIEW THE GUITAR AD  SOVA is Sweden's leading supplier of quality beds. To promote their sale on display and window beds from their stores Garbergs, created a tongue-in-cheek campaign that focused on the drawback of the beds being "not entirely new". VIEW OUTDOOR  SOVA is Sweden's leading supplier of quality beds.In Sweden electricity bills are going through the roof prompting politicians to draft electricity subsidy proposals called "Electricity support". To promote their new adjustable beds we jacked into the very current discussion, playing with the words "electricity support", in this case referring to their electric beds that give tremendous support. A way of taking a well used phrase and applying it to something new and timely.VIEW OUTDOOR  SOVA is the number one marketplace for quality beds in Sweden.To promote their top notch deal we dramatized the fact that the mattress is the topping of the bed by taking visual inspiration from other toppings.VIEW OUTDOOR Centre For Human Rights: Cut the Oppression In light of International Women's Day, March 8, 2023, people were urged to support the Woman, Life, Freedom movement in Iran.VIEW THE AD  Nordic gas station St1 is going against the grain. In their latest campaign via Garbergs, they're letting the silence do the talking! At their unmanned gas stations we dramatize all their lack of benefits other than one, the price. Resulting in awkward silence. VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Pool Store has the strongest pool construction in the market. We wanted to tell the world just how durable they are. Agency: Think Happy Thoughts VIEW THE GRANNY AD VIEW THE TEENAGE AD VIEW THE ADVENTURE AD McDonald's Sweden: Food Truck Billboard For the launch of McDonald's Sweden's new fried chicken burger, a homage streetfood culture, the restaurant chain transformed DOOH billboards into digital food trucks to let people try their new offering. To further celebrate street food culture as part of the launch of their new Crafted Chicken burger, McDonald's Sweden converted DOOH billboards into digital food trucks to allow the public to try the novelty free of charge for 24 hours. VIEW THE SPOT Peas of Heaven: The Sausage Footprint In the plant-based industry, it is not uncommon to talk about carbon emissions, climate footprints and our shared environment. But most brands tend to do it in a serious, uninspiring and, frankly, quite boring way. So, when Peas of Heaven wanted to remind their customers of the low carbon footprints of their sausages, we decided to do something different. An ad that was actually fun. At least we think it's fun. Come on, it's funny, right? It's a sausage footprint.VIEW THE AD  Most dreams start at home. And no matter if you want to be a drummer, a top chef, or get the childrenâs room ready for a family expansion, IKEA has both some helpful products and words of encouragement for you. In a new spot, set to a cover of the Monkees classic "I'm a Believer", we see everyday examples of creativity and persistence, and that the process can be just as important as the goal. The film is directed by Martin Werner, produced by Bacon, and made with Akestam Holst. It is airing in Sweden, Denmark, Norway, Finland, and Portugal.VIEW THE SPOT Norse Atlantic Airways: A Thousand Years Norse Atlantic Airways is a Norwegian airline launched during the pandemic. In June 2022, the company took its first flight between Oslo and New York. Agency: Anorak, Oslo VIEW THE STEW SPOT VIEW THE TURBULENCE SPOT VIEW THE SEAT SPOT VIEW THE CAPTAIN SPOT  The joy of great things for your home can be hard to beat. As in really hard to beat. This is the insight behind H&M HOME's new brand campaign, in which we see people lose sight of their surroundings due to the soft touch of a wool rug, the shine of a champagne glass, or the delightful plumpness of a vase."Falling in love is very personal, and that also rings true when falling in love with interior objects. This brand campaign film shows the playful versatility to H&M HOME VIEW THE SPOT Reporters Without Borders Sweden: The Self Censoring Ad On January 1st, a new Espionage Act came to effect in Sweden. An amendment to the constitution that criminalizes whistleblowers, leading to censorship and threatening free speech as we know it. To shine a light on this alarming development, Reporters Without Borders Sweden launched a self-censoring campaign. On the brink of the new year, they collaborated with Swedenâs largest daily newspaper and agency Ã
kestam Holst NoA, creating a full-page ad that demonstrated how objective journalism is literally fading away. The ad, featured in the December 31 edition of the paper, was partially printed with a specially designed CO2-sensitive ink. So just in time for January 1st, the ad had begun to censor itself. VIEW OUTDOOR VIEW OUTDOOR « First « Previous Next » Last » 2 of 25 |
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