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Seen and noted
 Ever since McDonald's created the Big Mac in 1967 the burger has had an economic index named after itself, a museum dedicated to its history and in Sweden people order a Big Mac every third second. Despite its celebrity status, Big Mac has been lacking something most icons have an autograph! VIEW OUTDOOR  In 2022 Swedish truck manufacturer Scania picked Agency Akestam Holst as a new partner. Now the first collaboration is rolling out, highlighting Scania's new urban and regional electric trucks. VIEW THE SPOT  Scandinavian NetOnNet unveils a new cardboard Superhero in their latest campaign from director Torben Kjelsturp. The campaign, which comes from Forsman & Bodenfors, with production company Immigrant and was born of a thought to step away from the usual generic communication about low prices.VIEW THE 2 SPOTS RFSU: The Livebrator A revolutionary project that merged advanced technology, the joy of music and sexual health was made possible through the collaboration between The Swedish Association of Sexual Education and the Live Nation-owned Way Out West festival. "The Livebrator" took the live music experience to a new dimension by vibrating in real-time with the gigs that played at the festival. Prior to the festival, hundreds of Livebrators were handed out to influencers and super fans who wanted to enjoy live shows from artists like King Gizzard & The Lizard Wizard, Christine & The Queens and Masego,VIEW THE CONCEPT Rise Sweden: The Parental Divorce Sunday, November 12th is Father's Day in Sweden. It's a sad day for people who's been sexual abused as a child by their fathers. Therefore, Rise, the national association against incest and other sexual abuse in childhood, is launching the initiative "Parental Divorce."Many who experience incest or other sexual abuse from a parent choose to sever contact with the perpetrator. But in Sweden, and many other countries, there is a legal principle stating that even adults must have a registered parent, which may be brought up in dealings with authorities, as the closest relative, in inheritance, caregiving, and estate etc. The only option to cut all ties legally is adult adoption.VIEW THE SPOT VIEW THE AD Stockholm's Stadmissionen: Before It's Too Late Stockholm's Stadsmissionen (Stockholm's City Mission) is fighting for the children and families affected by the economic downturn. Together with Giants & Toys & TBWA Stockholm, Stockholm Stadsmissionen have launched a fundraising campaign to support children and their families before it's too late. VIEW THE SPOT Era Of Conquest:This Is Just the Beginning Dino Jonsater, represented by Misgena Mgmt, brings his A-game in the new Era of Conquest commercial starring Benedict Cumberbatch. Having edited works like Tinker Tailor Soldier Spy, Big Little Lies, Beartown and the iconic Swedish horror film Let the right on in, Jonsater's body of work foreshadows the quality of this commercial edit and is a also a homecoming of sorts for Dino and Benedict. Directed by Tomas Jonsgarden, this film fully captures the gameâs intrigue and essence and Cumberbatch's center stage performance has greatly heightened the anticipation surrounding Era of Conquest.VIEW THE SPOT Halloween at Liseberg: The Peak Fear Experiment Can fear be good for you? The Peak Fear Experiment was an event and collaboration between Liseberg Amusement Park and the Recreational Fear Lab at Aarhus University, which took place on October 11, 2023. The purpose was to explore the limits of recreational horror and find the sweet spot between fear and fun. Out of 1,640 applications from 22 countries, two participants were chosen.Agency: Welcom VIEW OUTDOOR  Liseberg amusement park in Sweden recently carried out The Peak Fear Experiment, and the research report from the experiment is now being released. Among other things, the results show that recreational fear can have benefits both for health and personal development.VIEW THE SPOT  Still, in 2023, people tend to confuse Sweden with Switzerland. Not even the most educated and powerful people on earth can keep the two countries apart. Determined to end the confusion once and for all, Visit Sweden proposes actions in new campaign. After decades of confusion, Sweden is tired of being mixed up with Switzerland. And Switzerland is probably just as tired of being mixed up with Sweden. Global travelers, global leaders, the New York Stock Exchange, and event organizers have all done it. Even if several attempts to keep the two countries apart have been made over the years, none have been successful enough to end the confusion. Agency: Forsman & Bodenfors, Sweden VIEW THE SPOT  Dutch artist Maria Koijck collected the waste from her own surgery and turned it into art, asking one question to the healthcare industry: "Is there another way"? In this new campaign developed by Forsman & Bodenfors, healthcare company Molnlycke wanted to give Maria the answer she deserved. VIEW OUTDOOR Goteberg Energi: Do Less For the Climate At a time when the climate issue is at its peak worldwide, the Swedish energy company, Goteborg Energi, makes an unexpected move. We don't just need to do more to save the climate; we also need to do less. Less driving, less meat consumption, fewer plastic packages, and fewer long-distance tripsVIEW 2 OUTDOORS VIEW THE AD  Emissions from fossil fuels are deeply embedded in every aspect of our daily lives. In a new campaign, created by Nord DDB, the Swedish energy company Vattenfall illustrates the pervasive grip of fossil fuels on our society through innovative visual techniques. Fossil fuels leave their mark on every facet of modern life, including unexpected areas we might not even think of, such as the music we stream and enjoy* and our most cherished memories we collect with our cameras and phones**. VIEW THE SPOT Länsförsäkringar (insurance company): Laika 13 One in five teenagers spend all their free time on social media. Despite clear connections to mental health problems, the time spent on the platforms continues to increase. But what happens if you spend 100% of your time on social media as child? A Swedish insurance company now launching Laika; the world's first AI teenager, who has been raised by social media. The purpose is to prevent mental ill-health among young people. Stendahls is the creative agency behind the idea. Do you like to chat with an AI who suffers from several psychological disorders such as anxiety, depression and shows strong signs of narcissism and aggression? VIEW THE CONCEPT  Breast cancer can affect anyone, at any time. Thanks to research 9 out of 10 women survives.This year Lindex marks two decades of dedication to support cancer research. From young to old, from being in the middle of treatment to finally being told that you are now cancer free. These women know exactly what is like. VIEW OUTDOOR  This recruitment campaign from Castra, one of Sweden's fastest-growing IT consulting companies, makes no sense at all. At least to the average viewer.Based on the insight that IT consultants have a penchant for sci-fi/fantasy and problem solving, the ads are written in the constructed languages of Klingon (Star Trek), Sindarin (The Lord of the Rings) and Galactic Standard (Star Wars). A strategic move to single out the most dedicated and competent talent and win them over to the Castra side. VIEW THE 3 ADS  This recruitment campaign from Castra, one of Sweden's fastest-growing IT consulting companies, makes no sense at all. At least to the average viewer.The ads are written in the constructed languages of Klingon (Star Trek), Sindarin (The Lord of the Rings) and Galactic Standard (Star Wars). A strategic move aimed at singling out the most dedicated and competent talent and winning them over to the Castra side."We know that the best IT consultants are those who geek out and don't shy away from a challenge, whether it's a work-related task or learning a language that nobody speaks. Anyone who cracks the messages could have the potential to become our next star," says Julia Lazar, Marketing Director at Castra. VIEW 4 OUTDOORS Blodmoloppet: The Saved Playlist "Blodomloppet" is a running race with the purpose to raise awareness about blood donation. To make more people reflect on why blood donors are needed they decided to launch "The Saved Playlist". A new type of playlist on Spotify. A playlist featuring artists who have survived a serious accident or surgery thanks to blood transfusions, and with songs that therefore exist thanks to blood donors.VIEW THE CONCEPT  The campaign, promoting Burger King's plant-based menu, marks Forsman & Bodenfors' first work for Burger King since winning the account for the Scandinavian market earlier this year. Directed by Vedran Rupic and Gustav Sundstrom at Business Club Royale, the spot shows a simple taste test getting completely out of hand. VIEW THE SPOT  The latest print from the Swedish farming cooperative Lantmännen and NORD DDB depicts the miracle of life, with reference to the world-famous photograph of a human fetus. In the print, a wheat sprout is shown encapsulated in a water drop, evoking thoughts of human life, accompanied by the caption "A bun is born". The print pays homage to the cover of "When a Child is Born," a book by Lennart Nilsson, which, upon its publication in 1965, VIEW THE AD Nextory: Leave A Mark Nextory is an audiobook service that started with the notion that the written word should be accessible to everyone. To manifest this, we took on the challenge of banned books. To spread the printed word we created a 3d-printable shoe, with quotes from the most banned book in history George Orwell's 1984 etched into the soles, giving the wearer the power to spread the quotes without using the book, just by simply walking. The shoe is available for download on leaveamark.nextory.com giving everyone the opportunity to spread the power of the written word.VIEW THE CONCEPT  To launch the new Samsung Galaxy Z Flip5, we wanted to emphasize that it takes up less space in your pocket than an iPhone.To achieve this, we created a small outdoor billboard targeting the pockets of Stockholm residents, and we successfully conveyed that big news doesn't always need to be so substantial.VIEW 2 OUTDOORS  Bankomat offers travel currency with better rates at selected ATMs. Therefore, it's always a smart idea to begin your vacation at Bankomat.VIEW THE SPOT  With incredible animation, progressive messaging and defiant direction, Marcus Lundin directs 'For The Freedom of Every Body," campaign by RFSU, the commercial entity of the Swedish Association for Sexuality Education. Following on from a previous campaign that Marcus has directed for the organisation titled 'Dear Condom II', this latest campaign celebrates RSFU's sales of products of condoms, home sexual check-up tests, sex toys, lubricants, and feminine care VIEW THE SPOT  SOVA is the leading supplier of quality beds in Sweden. To promote their new store in Stockholm, they created a guerrilla campaign in the neighborhood, inviting people to a free bed testing session by promoting a better sleep cycle, on a cycle. VIEW OUTDOOR  SOVA is the leading supplier of quality beds in Sweden. To promote their new store in Stockholm, they created a guerrilla campaign in the neighborhood, inviting people to a free bed testing session.VIEW OUTDOOR St1: Sound Driving New music service plays your music too fast, if you drive too fast.Speeding violations increase fuel consumption and leave deep holes in motorists'wallets. Nordic energy and fuel company St1 has come up with an unorthodox solution to the problem called Sound Driving. A music service that plays your music too fast if you drive too fast. VIEW THE CONCEPT  In the fight against childhood cancer we are launching the manifestation Football Shirt Friday in Sweden. To raise attention of the new initiative we have created a commercial for TV and Cinema in which we asked ourselves one big question. What will it actually look like if everyone came to work wearing rival football shirts?VIEW THE SPOT  "900 Ways to Make a Change" is a sustainability campaign from Alleima, a leading steel manufacturer based in Sweden.The butterfly effect is the idea that one small occurrence can significantly impact the world. Steel from Alleima can contribute to innovative changes that help raise productivity, energy efficiency, and minimize environmental impact. VIEW THE AD  The HEATSTRIKER is an innovative tool, combining a hammer, that allows breaking the car window, combined with a bottle, providing the pet with water immediately upon rescue. The HEATSTRIKER will be sold in a limited edition in selected stores across Sweden.VIEW THE SPOT  In the fight against childhood cancer we are launching the manifestation Football Shirt Friday in Sweden. To raise attention of the new initiative we have created a commercial for TV and Cinema in which we asked ourselves one big question. What will it actually look like if everyone came to work wearing rival football shirts?VIEW THE SPOT  Today, Volvo Cars has launched its new small fully electric SUV designed to have the smallest carbon footprint of any Volvo to date. As a company Volvo has always embodied the power of small, and as future generations urge companies and society to do more with less, Volvo Cars is betting big on the next small thing, the EX30. With this 'Small is Mighty' philosophy Volvo partnered with AKQA to design a global launch showcasing the outsized impact of the car. VIEW THE SPOT  Lidl was launching the new brand Matriket their biggest product launch ever with hundreds of new groceries from Swedish farms. Combined with that the media landscape places increasingly high demands on the shortest formats. We were tasked with introducing Matriket in a spectacular way in the shortest format possible. To achieve this, we chose to reverse the usual campaign structure and let a spectacular 6-second film become our hero. Everything was built by hand, everything was recorded in real time. A film that had to reflect the craftsmanship behind Matriket's groceries. All longer formats are slow motion versions of the hero film. In the slower versions you get time and the opportunity to familiarize yourself with the wide range and get closer to the new packaging design.VIEW THE SPOT  Yabie develops smart point-of-sale systems that help small businesses streamline their sales. Among Yabie's customers are numerous restaurants, cafes, and bakeries that drive Sweden forward and make our cities come alive. But right now, they're facing tougher challenges than ever. Every day, these businesses need to make enough money to survive. For them, food waste isn't just an environmental shame, but also a major blow to their finances. To support our customers, we created the 'Last Call' campaign. Agency: AnimalVIEW OUTDOOR  The Swedish hardware store Bolist wanted to make people aware of their start-up package (worth SEK 100.000). They wanted young people, 18-28 years old, to apply. And they wanted to spread the image of a hardware store that believes in the future.VIEW THE SPOT Sandvik; The Impossible Statue Sandvik unveils the Impossible Statue, a modern masterpiece of engineering created using the latest advances in AI, advanced software solutions and precision manufacturing. On display at Tekniska Museet (Sweden's National Museum of Science and Technology), the artwork builds upon the heritage of Michelangelo, Rodin, Kollwitz, Kotaro and Savage, art masters who span three continents and 500 years.VIEW THE CONCEPT Lindex: Reinvent the Model It's time to Reinvent the Model. Beauty ideals aren't anything new, they have been around almost as long as humans. But in many cases they affect us in a negative way, so we have decided to make a change and challenge old beauty ideals. This is Reinvent the Model. An long-term initiative that aims to increase diversity and broaden inclusion within the fashion world. Agency: Lindex Inhouse Agency VIEW THE CONCEPT  In the fight against childhood cancer we are launching the manifestation Football Shirt Friday in Sweden. To raise attention of the new initiative we have created a commercial for TV and Cinema in which we asked ourselves one big question. What will it actually look like if everyone came to work wearing rival football shirts?Agency: Garbergs VIEW THE SPOT  Jula is one of Sweden's largest DIY companys. With their 15 000 products and low prices they want to inspire more people to fix things themselves. The important thing is to make your ideas come true, not that it gets perfect. Listen for yourself! (The hit "Nothings gonna stop us now" is Julas longterm soundtrack).Agency: Garbergs VIEW THE SPOT  Few have missed the debate about what implications new AI tools like ChatGPT and Midjourney will have for people working in the advertising industry. Production companies have been the subject of the most dire prophecies. They won't be needed anymore, say the doomsayers. But are we really there yet? Maybe not, judging from these prompting-gone-wrong examples turned print campaign for one of Sweden's top visual studios.Agency: We Are More VIEW THE SURREAL AD VIEW THE TRUCK AD VIEW THE DRAGON AD VIEW THE GUITAR AD « First « Previous Next » Last » 2 of 26 |
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