 |
Seen and noted
 E-commerce and delivery industries are thriving in China. Thanks to this convenience, now people get used to buy everything online, including animals. Live animals can be bought online, but they may not arrive in that way. Once a purchase is made, animals are delivered like ordinary packages, with no other guarantees for life.VIEW THE CROCODILE AD VIEW THE CAT AD VIEW THE SQUIRREL AD Tencent Charity: Hope For Hometown This is a campaign initiated by Tencent's 99 Giving Day, to engage people in the safeguarding of intangible cultural heritage in their hometowns. The campaign featured a thematic communication design based on illustrations, which portrayed classic scenes back in the 60s inspired by the intangible cultural heritage of China's 34 Provinces. These sweet and nostalgic memories reminded people of the urgency of safeguarding cultural heritage in danger. All communications have a QR code that directs users to the campaign website, makes a donation, and invites more friends to join.VIEW THE CONCEPT  A good state depends on sleeping well.Itâs not hard to get a high-quality sleep! MEILAIJIAN Melatonin Soft Capsule.Take one capsule 30 minutes before sleep daily,Sleep in peace every night.VIEW THE CROCODILE AD VIEW THE SPIDER AD VIEW THE WOLF AD  This is the opening video of Tencent WE Summit, the title "Blue Dot" is based on the story of Voyager 1 taking a photo of the Earth from space on February 14, 1990. Scientific progress not only promotes the development of human society, but also gives us an opportunity to re-examine ourselves. Under the epidemic, the spirit of reflection extended by science is particularly important. Through this video, we extend the spiritual core of the WE Summit. We are here not only set a stage for cutting-edge technology, celebrating scientific progress, but also praise the glory of human nature, discuss the relationship between science, society and ecology, and advocate the establishment of a community of shared future for mankind.VIEW THE SPOT Tencent Medipedia: Traces Of Pain This is an interactive and outdoor advertising campaign.We took a digital photography exhibition and "moved" it into Tencent's Penguin Hospital chain. These seemingly beautiful body shots, when you look inside, you will find some kind of mutilation scars.Users can open their cell phones and scan the QR code on the posters to enter the mobile exhibition website. VIEW THE CONCEPT Times China Property: Everyone Can Be A Life Artist Times China Property is one of the biggest real estate companies in China. In 2019, the 20th anniversary of the brand, they expect to create a film to communicate with their consumers and increase brand awareness. In 2020, the coronavirus depressing the economy, and crumbling human minds. In Joseph Beuys's proclamation, âeveryone is an artist, and we suggest our life that in each minute, each second and each breath we take could all be the best art. VIEW THE SPOT Tencent: Show My Work Tencent launched VooV Meeting during Covid-19 when most people worked remotely from home. As a new comer to the video conferencing market, VooV Meeting decided to target mobile users instead of PCs where Zoom dominated. By leveraging WeChat, a social platform with over one billion users, VooV Meeting made a strong start through a game called Show My Work. With a tight budget of only $40,000, the game took just 7 days from production to launch. Over a million users joined in a day, with 41% share rate at peak, boosting the appâs daily active users to over 10 million in two months.VIEW THE CONCEPT Yan Ji You Bookstore: Guess Which Book It Is Chinese bookstore brand, Yan Ji You, opened on the 4th November in 2020 at Xiamen. They held a special event in partnership with The Nine Shanghai to communicate with consumers and attract more attention. Consumers were invited to guess book titles based on sculptures in order to receive discounted books. The brand gene of Yan Ji You is 'unique reading philosophy', therefore The Nine Shanghai use unique forms of artistic expression, to make consumers re-understand the books from different perspectives. The Nine Shanghai and Yan Ji You picked 8 different types of books from the bookstores bestsellers and turned classical scenes from the books into a three-dimensional series of sculptures. VIEW CONCEPT Supercell: Brawl Stars Who Could It Be Mother Shanghai launches its first campaign for mobile gaming powerhouse, Supercell. The campaign aims to showcase Supercell's Brawl Stars as a family team battle for all ages to play when returning home this Lunar New Year. The campaign centres on a series of cinematic narrative films, telling the story of a boy on a mission to uncover a mysterious player's identity, the most formidable Brawler with an eclectic playing style. With a suspect list piling up, the protagonist is no closer to finding the elusive player, as he realises anybody could be the brawler he's searching for. To bring this story to life, VIEW THE SPOT H&M: Connecting All The Differences Forsman & Bodenfors Shanghai & Sweden have released this H&M 'Connecting All Differences' spot celebrating Chinese New Year and all of the different ways will spend it this year due to Covid-19.VIEW THE SPOT Blitzwolf: You Might Tremble But Not Your Pics Blitzwolf has a Tripod Anti Shake Bluetooth Selfie Stick and its releasing a new ad in a partnership with OPPO.VIEW THE AD Budweiser: Unleash Your Party Animal Serviceplan Shanghai and Budweiser launched a unique social media campaign at the end of 2020, designed to bring some light relief to lockdown by creating a fun way to entertain at home with animal-inspired games and props. The âUnleash your party Animalâ home party kits were accompanied by two films, 'Disco Wolf' and âSmiley Catâ. Drinking games featured in the home party packs were inspired by the charades game Heads Up, where you guess the identity of the other person. However, the Budweiser version of the game has an unusual and unique twist, for it comes with animal paws designed for holding a can of Budweiser, inspiring the players to unleash their inner party animal. COVID-19 was a brutal blow for Budweiser and its consumers, who prefer going to restaurants, bars and nightclubs for socializing, having fun and letting off steam, as opposed to staying at home. VIEW THE SPOT  TBWAMedia Arts Lab Shanghai and Iconoclast have released this 11-minute film, titled "Nian", confronting the fear of the unknown, head-on, in a fresh interpretation of a well-loved Chinese New Year folklore, all shot cinematically through the lens of the iPhone 12 Pro Max. VIEW THE SPOT VIEW THE MAKING OF SPOT Tencent Medipedia: Traces Of Pain The sensation of pain is an alarm signal sent through our body. Nevertheless, to live in a stressful, fast-paced world today, it seems quite common for many to endure and ignore their pain, until it develops and becomes insufferable, eventually leaving people with traces of pain.What we try to feature in our stories is the visual symbol of pain â scars. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD Nanfu Battery: Shaolin Kungfu Monks Nanfu Battery products are famous for their ability to provide extraordinary electric power, and that kind of energy reminds us of Shaolin Kungfu monks with great physical power. In order to attract more peopleâs attention, we created a special poster in the subway stations. We chose the character of Shaolin Kungfu monks, combined their positioned body with their inverted body, made their heads embedded into the battery box, linked with springs. VIEW OUTDOOR  French Cognac brand Martell Noblige has launched an integrated multi-channel campaign via BBH China to reintroduce the brand in China and enhance its appeal to a younger Legal Drinking Age (LDA) audience, who are at the cutting edge of culture and exploring their alcohol preferences. The campaign uses the tagline 'Be a Standout Swift' and reinterprets Martell's logo featuring a 'swift', which is inspired from a migratory bird found in the Cognac region of France, to communicate the Chinese new generationâs desire to take audacious risks. VIEW THE ANGEL SPOT VIEW THE KEN CHUN SPOT VIEW THE MANIFESTO SPOT VIEW THE SKY SPOT 2030 SDGs: The Penguin and the Whale Itâs a classic case of a PR partner sponsoring a media event.As the UN wanted to dialogue with Chinese youth on 2030 SDGs, and the post-covid era communication relies more on technology, social media and big data, they naturally partnered with WeChat, a platform with one billion users. The campaign kicked off with a tragic animation that went viral during the summer vocation among students, and raised their parentsâ awareness on the importance of environmental protection. Within one week, the campaign had 83 media coverages and 40 million participants, with 7 million students joining the online dialogue. VIEW THE CONCEPT Pfizer: Mozart's Lost Symphonies F5 Shanghai has released a new campaign that celebrates one of the most prolific and influential composers of classical music, Wolfgang Amadeus Mozart. Mozart died of a bacteria inflection at the age of just 35. What if penicillin was used to treat Mozartâs inflection? What would happen if Mozart lived a long life? What kind of music would Mozart have composed if he had lived to 80 years old? With these hypotheses, Pfizer has presented Mozartâs 80-year-old work concert in Shanghai. VIEW THE CONCEPT 99 Giving Day: Mysterious Visitors to the Bakery Donors who donate via an app usually make small amount and random donation, and very few of them know, care or know how to check where the donation actually goes to. How can we let them know, their random good deeds are actually making huge impact, so that more people would be willing to donate? We set up a bakery in Nan Jing, where all the staffs are from the Eddy bakery who are mental disabled. And we invite 30 donors from the whole country to buy and taste the bread. We capture the interaction between the donors and the staffs, the expression of the donors when they are told who the staffs really are. The life-changing power generated by each one yuan donated are fully expressed by the emotions from the donor - stunned, touched, and moved.VIEW THE SPOT  MediaMonks Shanghai launches new campaign raising awareness around the very serious threats that face sea turtles in China and inform us of the actions people can all take to do our part in their protection and conservation. The campaign film directed by Henry Chen, features famous actor and activist Eddie Peng, who is surrounded by powerful projections of sea turtles. He educates our audiences on key actions they can take to do their part and encourages them to join the Sea Turtle Warriors.VIEW THE SPOT Budweiser ME3 : The Mystical Smile Serviceplan Beijing creates 'Truly Mystical' campaign designed to launch Budweiser's new product ME3. The campaign has gone viral in China, making a social buzz within the generation Z target audience. Serviceplan Beijing created digital videos, social media posters and merchandising to promote the new Budweiser ME3 fruit flavoured beer on Chinese mobile platforms TikTok and Weibo, helping their client to reach an unprecedented new peak of sales on e-commerce. VIEW THE SPOT  The 99 Giving Day is an annual charity project founded by Tencent and celebrated on September 9th every year. This year, Tencent created this film to promote the idea that "we could do a good deed with one yuan." This campaign uses the left behind children as the way in and tells a touching story of a pair of brothers who wish to buy a new phone to talk to their mother working aboard. An incident occurred right before they make the purchase, but the phone vendor reaches out to help. The video tells the audience that a good deed could be done with a small amount. Tencent release a thematic web video that shook up the internet, as the title track sky rocketed to top billboard ranking on QQ music. Within the first 2 weeks, the video achieved phenomenal viral results of 100 million views. The 99 Giving Day has reached out to 48 million people, and fundraising amount of total of 1.78 Billion RMB.VIEW THE SPOT The Great Wall & WeChat: Moonments The moon festival is one of the most important holidays in Chinese culture, celebrating being together with family and friends. WeChat took this opportunity to create a mixed reality campaign aimed at symbolizing the strong power of Chinese culture, called 'Moonments'. WeChat enabled users across the globe to connect with each other by searching for the moon in the sky using their mobile phone and then transported users to one of the Great Wall Passes, directly from their location in the real world. Within 12 hours, over 20 million WeChat users gathered on the Great Wall from across the world. Agency: Tencent, Shenzhen.VIEW THE CONCEPT  Not to think out loud, but endorsing brand vision through corporate values. What exactly is tech for good? Tencent, Shenzhen wanted the audience to find out their own answers, by presenting a documentary montage of historical figures and quotes. The meaning of technology is revealed as history and technology is been presented on the screen. VIEW THE SPOT  Oppo is now sponsoring one of the most charming, traditional sports tournaments in the world: Roland Garros. And there are two main reasons for this bold move: to increase brand awareness in the EU, an important market for the company; and to launch its newest smartphone, the top-notch Find X2 PRO.VIEW THE SPOT TENCENT YOUTH SCIENCE FESTIVAL: IMARS CINEMA Tencent Youth Science Festival (TYSF) and Tencent, Shenzhen has developed this science campaign for TYSF's online platform. An outdoor installation in the shape of a 'space capsule' with a huge space window was built in Gansu, providing students with an immersive experience. To launch the campaign first TYSF created a PR story collaborating with Science for the science content. Second, the 'space capsule' cinema was set up in Gansu. Third, they chose to launch the activation in rural communities where education conditions can be relatively weak, to provide a story which delivered their beliefs and enhanced the brandâs social responsibility. The cinema toured in 10 schools with more than 40 events in two months. The PR stories from the collaboration with Science and the activation touring in rural communities helped achieve in-depth collaboration with CAST and Tsinghua University, who joined and extend the project to 2022, aiming at serving 16 million youth. Fun and experiential, is always the solution to dull education. Not to mention we are providing a journey in space.VIEW OUTDOOR United Nations: The Penguin & The Whale This year marks the beginning of the Decade of Action for the delivery of the SDGs. As today's youth represent a generation of global leaders in 2030, the UN joined hands with Tencent and co-hosted the Chinese Youth Dialogue campaign to highlight the 17 SDGs. Issues such as global warming and marine pollution now become impending challenges on our global agenda. The campaign kicked off with an animated short on WeChat among its 1 billion users, featuring a sweet friendship between Penguin and WhaleVIEW THE SPOT  Wieden+Kennedy Shanghai has launched this film for IKEA which finds a second purpose for plastic bottles by recycling them into air-purifying curtains. To tell the story of this product the 'Bottles' film, shows us one lonely bottle's journey from trash to becoming beautiful curtains that are good for you, your home and the planet.VIEW THE SPOT  Watch these parents wake up in the middle of the night suddenly feeling like their home just become a lot smaller as their new baby grows up how it wants in this 'Godzilla Baby' spot for IKEA via Wieden+Kennedy, Shanghai.VIEW THE SPOT  Wieden Kennedy, Shanghai has released this animated 'Dear Kobe' film together with Nike China.VIEW THE SPOT VIEW THE MAKING OF SPOT  Dove, the biggest chocolate brand of Mars in China has partnered with BBDO Greater China and 180 Beijing to launch a major brand campaign to reinvigorate the brand and redefine the role of pleasure for a new generation of consumers. Created via BBDO Greater China and 180 Beijing, together with MediaCom, Edelman and Kongming, the campaign 'Put Pleasure First' is based on the insight that people tend to deprioritize what they love to do, in face of what they need to do. This is especially true when navigating the unprecedented global pandemic and new ways of life which have made this year a challenging one for all, where we often feel pressured to delay or cancel occasions and treats that we find pleasure in, to give way to a seemingly more important agenda. VIEW THE SPOT Tencent Medipedia: Hide & Seek Tencent Medipedia is an online content platform, which provides scientific and reliable medical knowledge for Internet users. However, after going online, it can't attract consumers' attention at all. We found that the general public feel that the medical science knowledge has nothing to do with themselves. How to attrract their concern to make medical science knowledge be widely discussed and disseminated? This is our challenge.View: http://vmore.cn/mprworks/me/ VIEW THE CONCEPT Haier Leader i-Case Refrigerator: We Create The TVC is infused with humour and attitude and tells the story of a fashionable and unconventional young couple, with added authenticity through the use of a real-life couple rather than professional actors. Showing the unique attitudes of the young generation towards love, whilst emphasising how the Haier Leader product can be integral to their lifestyle. In the TVC directed by Zhao Ning (Production house: Red Horse) a woman is seen packing her suitcase and taking her favourite belongings, which include a gaming console and her half of the i-Case Refrigerator.Agency: Serviceplan, China VIEW THE SPOT United Nations: We Are At Home To Protect You The United Nations has released this COVID-19 'We Are At Home To Protect You' film created via QUMIN, Shanghai.VIEW THE SPOT Tencent We Summit: Micro-Universe Every year the greatest minds in science gather at Tencentâs WE conference. In 2019 the theme was 'everything has its own micro-universe'. Tencent M&PR created an online experience, allowing attendees and the audience at home to explore the micro universe all around them. Tencent wanted the users to experience this interactive project before they joined the WE conference online stream. At the same time, changing their perception of science as artistic, beautiful and fun. This years theme is 'everything has its own micro-universe', how are we going to make this plain science them into peopleâs mind, make them think and learn the concept of it?VIEW THE CONCEPT  OPPO signals strength in Western Europe, releasing new ad campaign celebrating FC Barcelona, milestone market expansion. OPPO wants Barca fans to "Go for it"The ad spot takes viewers into a young fan's world as she dribbles her way to victory, casting off naysayers and self-doubt as she prepares to join a men's match. Splicing action shots with those of Barca players, we come to see that we're viewing the celebratory shoulder raise not from the stands, but by watching the action virtually through the Find X2. VIEW THE SPOT Maserati Ghibli: Spark The Next Created by AKQA, Shanghai, part of the live stream experience was produced in a highly customized LED recording studio, simulating an interactive surrealistic version of Shanghai. The first Maserati Ghibli was unveiled in 1966 at the Turin Motor Show. Now, 54 years of car launches and innovations laterVIEW THE SPOT  Created for Vidal Sassoon's (VS) styling range, the high-energy films (with a touch of humour) make a bold statement about personal expression, as we see a young pair create fresh new identities for themselves, swiftly going from style rookies to style icons. Shot in-studio and using innovative motion graphics, bold colours and exciting camera techniques, the films show a versatile visual language that speaks to a new generation. A series of fast-cut shots show our pairs' journey to achieving their perfect individual styles. The VS space is enhanced by graphic installations that reflect the brand's edgy and colourful identity. Agency: Saatchi & Saatchi Shanghai.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  adidas neo, the youth leisure sub-brand under the adidas Group has teamed up with Gudetama, the ever-popular Sanrio character to launch its summer social campaign on Douyin (TikTok China). The campaign created by TBWAShanghai, aligns with the summer launch of adidas neo's Gudetama apparel and sneaker collaboration. The iconic Japanese cartoon icon, Gudetama is a chilled-out egg with a very casual attitude towards life. Gudetama's attitude is thought to be similar to the younger generation's attitude in China today, to slow down the pace of life and enjoy the moments. The summer dance challenge on Douyin, the highly addictive short video streaming app, aims to encourage users to share their own interpretation of a lazy laidback summery dance video and adding the hashtag #goodday.VIEW THE SPOT « First « Previous Next » Last » 3 of 12 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
PIANO CABINET / Be Original