 |
Seen and noted
Bargain Box: A Kiwi Favourite When you drive around New Zealand, youâll find all kinds of oversized statues that represent the region. Especially giant fruit and veg in towns famous for their fresh produce.So when Bargain Box, a proudly NZ owned and operated meal kit provider, wanted to highlight just how important local ingredients are to them, we created a giant Bargain Box to sit next to one the nationâs most iconic statues in Ohakune â the carrot capital of NZ. VIEW OUTDOOR Rebel Sport : It All Starts Here As New Zealandâs leading retailer for sporting goods, Rebel has seen a lot of firsts. From first soccer balls to first rugby boots, first netball bibs to first basketball hoops - Rebel has been at the beginning of young Kiwisâ sporting journeys for 28 years, sparking their big ambitions and firing up their love for the game.VIEW THE SPOT Jo Malone London: London At Play Jo Maloneâs latest spot âLondon at Playâ is full of heavy hitters, the film features one of Hollywood's favourite leading men, Tom Hardy and is directed by Sweetshop's BAFTA and Academy Award winner Edward Berger. Shot over two nights in London, the piece celebrates the city and all the colourful characters that go along with it, as Tom Hardy takes the audience on a walk through the beautiful melting pot that is uniquely London. VIEW THE SPOT Contact Energy: Good Plans It's a shared living situation here in Aotearoa, New Zealand. But with flatmates ranging from people to animals, trees and rocks, it isnât always going to be smooth sailing. Which is the case seen here, in a classic showdown. A stand-off in a kitchen between a flatmate who wants to turn on a dishwater whenever they feel like it, and another flatmate who wants to wait until 9 when itâs off-peak and benefits all. Flippers are drawn, a duel is had, and the electricity bill, along with this place we call home, emerge the winners. VIEW THE SPOT Milkrun: Situation Room After perfecting their speedy grocery delivery app in Australia, MILKRUN has expanded to Aotearoa. Theyâre ready to fill the fridges and pantries of Kiwis craving hassle-free shopping. The commercial, crafted by Eyes and Ears, aims to charm. It features The Busy Family, showing how a simple grocery run can be a logistical headacheâunless youâre using MILKRUN, that is.VIEW THE SPOT 2Degrees: The World's First TikTok Final Since 2009, 2degrees mobile has been fighting for fairness in New Zealand. As proud sponsors of the country's only major women's rugby tournament, we made it our mission to close the visibility gap and show the nation what theyâre missing out on by not getting the same exposure to Super Rugby Aupiki. VIEW THE CONCEPT Puhoi Valley: A Little Bit Naughty Puhoi Valley flavoured milks and yoghurts are naughty little treats packed with delicious, indulgent flavours, that canât help but make you feel a little bit naughty. To launch the products in New Zealand, DDB Aotearoa have created a campaign that celebrates those equally little, defiant acts of naughtiness that we all indulge in from time to time.VIEW THE SPOT Air New Zealand: Passports This spot is an enchanting narrative of a father-daughter duo whose bedtime story transforms into a mesmerising journey around the globe. In this epic tale, we follow a young adventurer as she faces giants, trolls, Elvis impersonators, dragons, and drag queens â all while embodying the spirit of exploration and wonder that Air New Zealand is known for.VIEW THE SPOT Adidas: Move For the Planet From a professional trying to break a world record, to an everyday person wanting to be able to run around the block without needing to stop. Itâs normal to create a goal in sport to help you progress further. To launch the next instalment of Move For The Planet - an adidas sustainability initiative that rewards users with a 1 Euro donation for every 10 minutes of movement they log on the adidas running appVIEW THE SPOT Taco Bell: Cheesy Crunchy Spicy Fresh Cheesy. Crunchy. Spicy. Fresh. Itâs a mouth-watering product description that doubles as a tagline, turned into a song about how bloody good Taco Bellâs Mexican-inspired creations really are. VIEW THE 3 SPOTS AT Mission Electric: Quietly ExcitingTyrewise: Thanks Mate Tyrewise is a new scheme that ensures all tyres in New Zealand are recycled and repurposed properly, saving millions from going to landfill. The catch? Everyone's participation is mandatory. To educate the nation on this new scheme, we showed them that they're inadvertently saving the entire planet. And what better way to get people's attention than a blabbering monologue from an emotionally overwhelmed mechanic? Agency: Motion SicknessVIEW THE SPOT Whittaker's: Pantry PieceAuckland Transport: At Kelly Tartons Bus Shelter AT has entered into its first commercial partnership, with Sea Life Kelly Tarltonâs, to drive patronage to the underwater aquarium via AT's bus service. The latest addition to our âAT to under the seaâ campaign makes the most of our seaside bus stop at the aquarium, and features die-cut shark bite posters.VIEW OUTDOOR NZ Transport Agency: Waka Kotahi NZ Transport Agency Waka Kotahi's latest motorcycling safety campaign 'Hard Lessons' is based on the thinking that there's a lesson in every crash. But, for a number of reasons, riders don't always like to talk about them. This campaign is about getting experienced riders to talk openly about their crashes to prevent other riders from learning the same way.VIEW THE SPOT VIEW THE AD PLAY THE SPOT Contact Energy: Flatties When youâre in a shared living situation with so many flatmates, there are bound to be a few issues that arise. Someone not replacing the toilet paper or drinking somebody elseâs milk or relying too heavily on the use of fossil fuels. We canât do much about the empty loo roll or milk stealers, but luckily Contact Energy is working on that last one by promising net zero energy generation by 2035.VIEW THE SPOT McDonalds: Add Ons Stand at the counter of any McDonaldâs and youâll hear a chorus of customers saying âaaaaaaaaaand aaaaaâ¦.â as they stare up at the menu board and decide which little treat to add to their go-to order. Aaaaand, we like that.VIEW 3 OUTDOORS Breast Cancer Foundation NZ: Maybe It's A Sign Breasts. Once theyâre on your mind, you begin to see them everywhere â or at least throughout Aotearoa, thanks to a visual Breast Cancer Foundation NZ (BCFNZ) mammogram reminder campaign, developed by Ogilvy NZ.Live now, the âMaybe itâs a signâ campaign aims to create an always on mammogram reminder, deploying images of breast-like objects throughout the country and on a hero social film with a simple call to action; maybe itâs time to book a mammogram. VIEW THE SPOT VIEW OUTDOOR Bank Of New Zealand: Lets Find A way In the latest iteration of its âLetâs find a wayâ platform, BNZ tackles one-size-fits-all advice. The campaign imagines a world where everyone follows the words of a fictitious financial influencer, and stops buying coffee.The campaign sees the same story cleverly told through the eyes of two different charactersVIEW THE 2 SPOTS Wake Kotahi: Motorcycles NZ Transport Agency Waka Kotahi (NZTA) have launched their latest motorcycling safety campaign, aiming to motivate even the most seasoned riders to mitigate the risks on every ride. The campaign features experienced riders from across the country talking openly about their own crashes, the near-catastrophic results and the lessons they lived to tell. VIEW THE SPOT Freya's: Variety Is Good When it comes bread, Kiwis are boring. Almost universally opting for the same bread day after day. Freya's with its diverse range of breads inspired by Europe, want Kiwis to break out of the loveless, bread-groundhog-day, and add some excitement to their breakfast tables, VIEW THE SPOT Pepperstone: Don't Be Fine With It Donât be fine with it â a campaign to snap traderâs out of their apathy and consider a switch to Pepperstone, whilst being hit in the face by John McEnroe.VIEW THE SPOT Wellington NZ:You Would In Wellington âYou Would in Wellingtonâ is the new creative platform for WellingtonNZ.The platform is a love letter to Wellingtonâs wild spirit, its unpretentious, and unselfconscious attitude. Itâs about people, and the unique effect Wellington has on them. VIEW THE 4 SPOTS Foodstuffs: Mercury x PAK'nSAVE PAK'nSAVE is New Zealand's budget friendly supermarket. So budget, In fact, their branding only has two elements. A yellow background, and a Stickman. For 17 years, they've used this combination to keep advertising costs down. but when you're always talking about low prices, how do your biggest sale of the year stand out? Rather than make their own ads. PAK'nSAVE borrowed someinstead. VIEW THE 3 OUTDOOR Barcardi: Mr Barcardi A cautionary tale about what happens when you work so hard that you miss out on important opportunities; like 'Foursies' - rum cocktails with your workmates at 4pm. Agency: Thinkerbell AotearoaPLAY THE SPOT Volkswagen: The Greenprint introducing the Greenprint. An open source set of plans to turn your Kombi Electric. Because sometimes the best new car for the planet is an old one. VIEW THE SPOT SailGP: Think About Racing SailGP is a whole new way to think about racing. To build hype for the most exciting race on the water, our campaign got fans closer to the action. One billboard even featured the boat smashing the screen.VIEW 5 OUTDOORS VIEW THE 3 SPOTS ASB: Training Day With New Zealanders losing $198 million a year to scammers, even the countryâs most beloved advertising couple were ready to take a stand. VIEW THE SPOT CERT NZ: Exposed Exhibition New Zealand cyber scams increased 33% in 2023. Resulting in $198 million lost. Yet the human impact and scale remained unseen. CERT NZ (New Zealand Government Cyber Security Authority) created 'EXPOSED: A photography exhibition through the lens of a hacker' put a candid face to the problem for Cyber Security Week. Ten real victims of cyber crime gave us permission to capture their image. Not through a traditional shoot, but literally through their devices - when they weren't expecting it. Mimicking the uninvited gaze of hackers. By exposing victims, we exposed the dangers of online scammers. Reaching 4,792,225 Kiwi through our exhibition, OOH and all major news outlets.VIEW OUTDOOR Auckland Transport: Shark AT has entered into its first commercial partnership with Sea Life Kelly Tarltonâs, to drive patronage to the underwater aquarium via AT's TÄmakiLink bus service.VIEW 3 OUTDOORS Canterbury Of New Zealand: 120 Years Sweetshop Director Tom Gould, continues his collaboration with Canterbury of New Zealand, as the brand celebrates 120 years of inspiring generations past and present, with a new campaign that showcases the brandâs impressive sporting and cultural heritage. VIEW THE SPOT Track SAFE NZ: Steely Stare For this year's Rail Safety Week, TrackSAFE introduced a new role model to demonstrate the correct behaviour when crossing railway tracks. Steely Stan will be championing having a proper look, rather than a fleeting glance with the campaign phrase, 'Steely Stare. Steely Stare. All clear!' PLAY THE SPOT Every Kiwi Vote Counts: Australia Decides Why would one nation ask their greatest rival to control their future? Because democracy. Of the 6 million Kiwis in the world, 700,000 live across the ditch. So, non-partisan initiative Every Kiwi Vote Counts asked Australia to decide our election. Using OOH, video, social they goaded Australian Kiwis to have their say, via a campaign entirely on foreign soil.VIEW THE SPOT Pak & Save: Borrow The Brand PAK'nSAVE is New Zealand's low priced supermarket. Everything they do, they do to save Kiwis money. Which is why their branding only has two elements. A yellow background, and a Stickman. For 17 years, PAK'nSAVE has used this low priced combination to keep their advertising costs down. But for their biggest sale of the year, they came up with a way to keep their costs even lower. Instead of making their own ads, they just borrowed someone else's.VIEW THE SPOT Pak'nSAVE: Savey Mealmaker PAK'nSAVE is devoted to saving Kiwis money on food. But they are also really keen to help Kiwis save on the amount of food they waste in their fridge. With this noble goal in mind PAK'nSAVE harnessed the power of AI to create the Savey Mealmaker. This clever little app suggests meal solutions based on the leftovers in your fridge. Sound too good to be true? Go try it out. Agency: FCB VIEW THE CONCEPT Splash Planet: Where The Wahoos Are Where the Wahoo's are TVC creative for Splash Planet launch on behalf of Hastings District Council. Broadcast across New ZealnadVIEW THE 3 SPOTS Panhead Custom Ales: Slay To Pay Panhead is a beer brand on a mission to liberate people through the power of hot rods, Harleys, heavy music and premium quality beer. So, we created Slay to Pay a world first interactive guitar amp where you slay the guitar to pay for a beer. The machine uses AI-assisted audio fingerprinting to decide whether your guitar slaying is worthy of a brew. VIEW THE CONCEPT Love Better: Broken Hearts Chances are, we'll all go through a break-up at some point. During this painful time, every single one of us tends to dabble with the hurt we can cause to our partner and ourselves. This is normal. It's human. But how much we dabble in causing more pain, is up to us.VIEW 5 OUTDOORS Safer Vehicles:Delusions Of Safety FCB and NZTA Waka Kotahi have launched their latest campaign, aimed at raising awareness of the critical importance of vehicle safety, and asking New Zealanders the simple question, can your car protect you in a crash? VIEW THE SPOT No Ugly: Valentine's Immunity It's fun to have a Valentine's kiss, it's not so fun finding out they've locked lips with everyone else. VIEW 6 OUTDOORS « First « Previous Next » Last » 3 of 64 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
Auckland's first 100% electric double-decker bus is very quiet. But very exciting.
Bastion Shine have created these spots for Whittaker's.