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Seen and noted
BVG Mastercard: Completely Contactless Serviceplan Campaign Berlin and BVG are highlighting the pilot project for contactless payment on BVG buses, which has been running since the summer, with a neighbourhood musical. The online film can be seen as of today. As always with a lot of love for the German capital of Berlin, and a nod to its typical characters. A cast of neighbourhood personalities are featured by styling the campaign with various bags and pocket formats which might be associated with different styles and musical tastes, for example; the Kreuzberg punk girl, the Neukollln street rapper, the Spandau Atze, But how do you stage a musical during a pandemic, when everyone has to wear masks on public transport? Instead of the people singing, their bags and pockets are animated and sing the song. They are brought to life entirely without computer technology in a homage to Jim Henson and the Muppets. VIEW THE SPOT Audi Q4 Sportback e-tron: Sustainability & Speed Berlin-based REKORDER is always looking for projects which contribute to sustainability. It is no news that it is now imperative to act responsibly towards this matter and use our own power. Electric cars are a mid-term solution directly to our reach and well-executed collaborations such as Audi x Malaika Mihambo are precisely the way to go forwards.VIEW THE SPOT  Director Bernd Faass brings back the enlightened everyday hero Markus in the second instalment of HP's Work Better campaign from AKQA Berlin and Anorak. 'Work Anywhere' is a cinematic celebration of the freedom of remote working - with the right tools. Faass developed the script in collaboration with AKQA, working closely from the earliest stages of the project through to delivery. The film was shot in Slovenia across a wide range of locations, with cinematography by Jens Spori. Bernd Faass is represented by Park Pictures (UK/US) and Anorak (Germany). VIEW THE SPOT Burger King : Proper Dining Lockdown brought a new element to the desolate urban landscape: People dining at the streets. Uncomfortable positions, improvised furniture, and arguable hygiene, made the whole street-dining thing a not so pleasant experience.VIEW MOB OUTDOOR VIEW COUPLE OUTDOOR VIEW GIRLS OUTDOOR Opel Mokka: Home Reviews Since numerous dealers had to close due to the restrictions caused by the corona pandemic, the Opel Mokka was launched digitally in an unconventional way that appealed a young target.VIEW THE CONCEPT  For the start of Frankfurt's IAA, the most important and awaited event of the automotive industry in Europe, Opel created a teaser campaign to unveil the Corsa-e, the first electric car of the brand, produced in a big scale.VIEW THE SPOT Opel Crossland: Beauty Isn't Scared Of Life When you have a new car, you want to take good care of it, but then life happens! Especially if you have kids, pets, hobbies or all of them.The new Crossland offers the perfect combination of style and utility. The outstanding versatility of our crossover is ready for your everyday activities. It features sportier looks that excites every member of the family. VIEW THE SPOT Mercedes Benz Citan Van: Feels Giant The new Citan is a discreet giant in the small van segment. Surprisingly spacious for a compact van, fully loaded with innovative features such as MBUX or Active Brake Assist and also visually a true Mercedes-Benz. So it's only logical that the discreet giant should be paired up with a real giant: measuring 2.06 metres and weighing in at 155 kilogrammes, "Thor" Julius Bjornsson provides a testimonial as part of the international market launch campaign. 32-year-old "Thor"became a familiar household name around the world after playing Gregor Clegane ("The Mountain") in cult series "Game of Thrones". The former basketballer and ten- time victor of the "Iceland Strongest Man" competition is currently in training for an international boxing match. The new Citan impresses the working world with impressive results. VIEW THE SPOT Bundesliga: David Hasselhoff Bundesliga ESPN and David Hasselhoff know that Germans only love one thing more than him, and thats the Bundesliga.VIEW THE SPOT  Hyundaiâs electrified family keeps growing with the launch of its new entry model into the SUV segment: the all-new BAYON. Together with celebrated film director Tino (best known for the Cannes Lions Grand Prix '100' for Leica), Stink Films, BAM photographers, and Innocean Berlin, the Korean car maker gives us an unexpected insight on what it feels like to drive their new B-segment SUV. VIEW THE SPOT  WhatsApp released its final spot from its global privacy campaign, a collaboration with BBDO Berlin. Courtney Hoffman of London-based production company Lief brings a fresh perspective to the 'Message Privately' campaign, marking her commercial directing debut with the collection of three spots. Utilising a rich visual palette, the ads showcase the Facebook-owned appâs end-to-end encryption feature. End-to-end encryption technology adds layers of protection, ensuring only you and the recipient have access to your messages. Nobody else, not even WhatsApp, has access to your conversations.VIEW THE DOUBLE SPOT VIEW THE DREAM SPOT VIEW THE SECRET SPOT  Hyundai is presenting its first purpose-built all-electric car: IONIQ 5. Made for people with a modern mindset, who strive to get the most out of life and constantly find ways to empower themselves, their careers, and their families. This go-getting attitude towards life is in the centre of the campaign created by Hyundai Motor Europe together with its lead agency INNOCEAN Berlin. So with 'Power your world' as campaign tagline, Hyundai Motor Europe aims to encourage everyone to trust in their own power to make things happen, to follow their ambitions, and to shape the future they want - with IONIQ 5 as their secret weapon. VIEW THE SPOT Penny: If You Want It Cheap – Ob-vi-ous-ly It’s PENNY On June 19, German supermarket Chain PENNY launched its nationwide campaign for the PENNY store brand. The core element is a music video in which German celebrity drag queen Olivia Jones and other drag performers promote PENNY products. In a theatrical drag dance and music revue, they whisk viewers away to a magical stage world filled with oversized PENNY products. The video was directed by Finnish Director Viivi Huuska, who is a part of the drag Queen scene both as a performer and director, and her brother is known on the scene as drag Queen âCristal Snowâ.Agency: Serviceplan Campaign, Munich VIEW THE SPOT  To launch the Korean luxury automotive brand Genesis in Europe, Innocean Berlin took an alternative road. A campaign that instead of celebrating cars, celebrates time well spent. The idea is brought to life with a captivating film exploring the world of a free diver who spends his time in the tranquility of the ocean. The ad is shot by acclaimed director Frederic Planchon, with music by Olafur Arnalds, and features Arnaud Jerald, World Champion free diver. Jerald's world record free dive stands at 112 metres. VIEW THE SPOT  Great Guns director Federico Mazzarisi has debuted a visually stunning new campaign for Freeletics, Europe's leading fitness app. Proving that the app lets you work out anytime, anywhere, and with the best digital personal trainer, the striking film dives into the lives of various Freeletics users during their daily workout. VIEW THE SPOT  Every innovation of LG has the power to change life for the better. That belief is the basis of LGâs message "Life's Good", and the brandâs motivation to kick off a pan-European brand campaign at a time when the good parts of life are returning. After an international pitch against major agencies from the UK and France in March 2021, Serviceplan Hamburg has unveiled a new pan-European brand campaign for LG European MarketingVIEW THE SPOT  Serviceplan Germany collaborated with Serviceplan Middle East on a campaign for MINI which involved turning the wings of the iconic MINI logo into iconic design elements that showcase the new MINI features, including; adaptive cruise control, adaptive LED headlights, folding wing mirrors with auto dimming, a twin power turbocharged engineVIEW THE SPOT AMBER Alert Europe / International Missing Children’s Day: #Ch A seemingly ordinary TikTok dance challenge was launched by well known influencers around the globe. On International Missing Children's Day, it was revealed that this viral dance challenge was in fact staged to educate teenagers on the signs of online grooming. The challenge kicks off a global prevention campaign, #CheckBeforeYouChat, by missing children's foundation AMBER Alert Europe that brought together NGOs, law enforcement officers and influencers worldwide to fight the alarming increase in online grooming cases during the COVID-19 pandemic. VIEW THE CONCEPT  Zalando, Europe's leading online platform for fashion and lifestyle, today launches its new campaign 'Activists of Optimism' celebrating people who are igniting positivity. VIEW THE SPOT Startpage: The World's Safest Search Engine Startpage is the world's most private search engine. With it, people can finally search for whatever while remaining completely anonymous: No tracking. No ad profiling. So we partnered up with Fuze Image and created a visual way to translate that, by developing a series of striking pixelated portraits. Now it doesn't matter if you wanna search for cat memes, escape Big Brother's watchful eye, or have fun looking for fellow BDSM lovers. With Startpage, your search is your thing, and your thing only.The campaign hit the streets of Berlin in mid-May 2021 mixing billboards, CLPs, DOOHs, and Wild posting, and then expanding into Radio, Online, PR, and influencers.VIEW CAT LADY OUTDOOR VIEW JOURNALIST OUTDOOR VIEW BERLIN GUY OUTDOOR VIEW WRITER OUTDOOR VIEW GEEK GUY OUTDOOR VIEW GEEK GIRL OUTDOOR VIEW BDSM GUY OUTDOOR VIEW ARTIST OUTDOOR Curtice Brothers; Ketchup Before Ketchup In order to promote the traditional brand Curtice Brothers and their delicious ketchup, we took advantage of a piece of art history in this series of advertisements. More precisely: real historical paintings showing people and their meals before Curtis Brothers ketchup saw the light of day in 1868. Because if you look at the faces of the people portrayed, it quickly becomes clear: until the invention of ketchup, food was a pretty bland affair.VIEW THE PORRIDGE AD VIEW THE MODEST AD VIEW THE PARSNIPS AD VIEW THE STORM AD  Globally, nearly 1.25 million people die in road accidents each year. Among these heartbreaking numbers, cellphone distraction rates are alarmingly high. As an automobile club and a responsible corporate actor, ARCD (Car and Travel Club Germany) decided to raise awareness about this matter, showing that the short time you take to unlock your phone is enough for a tragedy to happen. VIEW THE BIKE AD VIEW THE CAR AD VIEW THE DOG AD VIEW BUS OUTDOOR VIEW CAR OUTDOOR  Ford Europe and BBDO Germany create a sparkling futuristic world for the Kuga Plug-in Hybrid and back it up with a very special song. The pan-European campaign "The Game" will be launched in 16 countries. Ford is celebrating its Kuga Plug-in Hybrid with a new campaign. It features the hybrid SUV in a convincing futuristic setting. In the TV commercial "The Game", the main character enters a café which reminds us of places where the gaming community meets in cities such as Tokyo. The guy slips on a virtual reality headset which catapults him straight into the game. VIEW THE SPOT  ABUS Bike Locks is one of the world's leading brands for bike security. ABUS is highly respected for their German engineered lock technology.VIEW THE INSTA GIRL AD VIEW THE FLAT EARTHER AD  It feels like a fresh start when the powerful force of a monster truck takes out a withering garden. VIEW THE SPOT  Hyundai is leading the race to electrification and its family of electrified SUVs is here to prove it. To promote it, the Korean car maker teamed up with Innocean Berlin, acclaimed director Sebastian Strasser and Oscar-winning cinematographer Linus Sandgren to create a campaign that shows what goes into the making of extraordinary. In the filmVIEW THE SPOT  There are so many who miss out on the joy of Easter. Thatâs why, Milka inspires people to make Easter more tender through this heart-warming story of two children and their attempt to bring that joy to their childhood friend.VIEW THE SPOT Telefonica Germany O2: Select Stream Under the slogan "We have the entertainment. You have the choice", Serviceplan Bubble and O2 are drawing attention to the O2 Select & Stream offer on TV, online, print and OOH. Customers who take out a mobile phone or at home tariff will receive a streaming package for one year, and will be the first in the world to be able to choose freely between Netflix, Sky Ticket and O2 TV. At the heart of the campaign is a TV spot directed by Martin Krejci and produced by Iconoclast,VIEW THE SPOT  Mercedes-Benz Vans offers a versatile portfolio within its commercial range. Whether the construction industry, a shuttle or delivery service there is a perfectly tailored vehicle for every requirement. Combined with the typical reliability of the brand and the latest safety and assistance systems. Made to perform this message forms the communicative bracket of the campaign - developed by the lead agency PREUSS UND PREUSS. VIEW THE FIRST SPOT VIEW THE SECOND SPOT  "What should I wear?" and "Who or what is Klarna?" - these are questions that everyone has certainly asked themselves at least once. The answer to these and similar questions is provided by Klarna and DOJO's new Germany-wide social media campaign. The focus is on the Klarna app and all its features - charmingly presented by entertainer and LGBTQIA+ special ambassador Riccardo Simonetti. VIEW THE SPOT  With its iconic, straightforward design that has hardly changed in 42 years and components that really can't be found in any other car in the world, this SUV model is unique luxury. One of these components is the grab handle on the dashboard which supports passengers' grip even in the most adverse off-road terrain. You get used to so much robustness very quickly â perhaps too quickly, as a ballet dancer gets to experience in the latest online film for the classic off-roader. VIEW THE SPOT  Director Mario Clement, agency Grabarz&Partner and DoP Cezary Zacharewicz created a series of scenes that will take us on an exciting trip through a modern Germany, full of charming, authentic characters and fun, heart-warming and entertaining little scenes that will feel like real life, representing the wonderful living worlds of German Amazon Echo customers. Greenlight gave the rights to using the image of Albert Einstein.VIEW THE SPOT Save One Person Playstation 5 : Angels Souls BBDO Berlin takes part in a beautiful stunt for a New York organ donation organisation using PlayStation5 streamers. The Demon Soulsâ remake for PS5 is known for its threatening duels amongst players. And things can get heated when a player invades another one's world to fight them and - should they win steal their souls.VIEW OUTDOOR Billy Boy : Love Crossings When two people meet each other with romance in mind, one thing should always come along: a condom from BILLY BOY. With "Love Crossings", the House of Communication Hamburg implements an original out-of-home campaign for condom brand BILLY BOY, in which the surroundings of the media space are actively and creatively connected with the brand. The campaign is launching to coincide with Valentineâs Day and is extended via BILLY BOY's social media channels. VIEW OUTDOOR  WhatsApp just launched a new campaign, called 'A Family Diary', which takes us on a year-long journey of one family and their key moments during 2020, and how they were able to stay connected and support each other almost as if they were face to face. VIEW THE SPOT  20th November is World Children's Day reason enough to point out an important fact: far too often, children continue to be subjected to violence. And the marks left by violence are not always visible. There is a need for greater awareness about the scale of violence against children and its impact. It is to this end that this stirring film aims to raise awareness of this issue as part of UNICEFâs new #ENDviolence campaign starting in Germany. Even today, violence against children is far too often met with silent acceptance, trivialised, or even justified. This is also true in Germany. Worldwide, three out of every four children between the ages of two and four are subjected to physical or psychological violence by their parents or other guardians. VIEW THE SPOT Metro: Give Your Kitchen A Break The global Covid-19 pandemic has already led to high revenue losses in the hospitality industry this year. No real recovery is expected in the coming months either, due to continuing restrictions. To support its partners and clients in the food service industry, METRO is launching an extensive TV and digital campaign aimed at consumers. The idea and implementation of the Christmas film was developed by METRO's global creative agency, Serviceplan Campaign Hamburg. VIEW THE SPOT World Diabetes Day: The Dark Side IOf Sugar With the release of their first music video on World Diabetes Day, the metal band 'Risen from Shadows' and their co-initiators warn in an unusual way about the dangers of hidden sugar in food. The cover of 'Suga Suga' by Frankie J, which has already been covered by Robin Schulz in his platinum hit âSugarâ, is released to kick off the sugar-awareness project 'The Dark Side of Sugar'VIEW THE SPOT « First « Previous Next » Last » 4 of 23 |
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Life can throw a lot at you, don't make cooking more complicated than it needs to be.
Jung von Matt/SAGA has released this 'Take Care' Christmas film for Doc Morris.