Seen and notedNational Union of Journalists: Fakeblok
Fake news is a worldwide problem. But itâs especially dangerous in the Philippines, where 92% of citizens get their news from Facebook, journalists are threatened, and there is no access to global fact-checking tools. The National Union of Journalists of the Philippines wanted to give Filipino journalists a central hub where they could share information about fake news sites. .
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There is only one like you in the whole world. Your world is shaped by your own decisions. Decisions taken and deferred. What would you do if you were the last person on earth and the obstacles that you built in your mind no longer exist. If you could live the way you want. Would you see the fear in his eyes without being frightened. Would not be silent saying that in fact you think and feel. Would do even if others say that there is no point in this. Would burn for your ideas and dreams, if you're the only soldier in the battle. It all starts with you and your inspiration. To make dreams come true and the whole world yours. Viasat we believe in inspiration.Agency: Tribe, Latvia
VIEW THE SPOT Cansa: Stay With Me
This film by the Cancer Association of South Africa is an emotional story of loss, hope and ultimately, triumph over adversity. Agency: FCB Cape Town
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The launch of a new campaign from JWT Sydney for KITKAT called 'Snap out of it'. We follow the journey of two friends who are putting together a Katapült, and all the frustrations that come with assembling furniture. Thankfully, one of them reminds the other to snap out of it and have a break.
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This is a radio campaign from TBWA Melbourne for Fuso Trucks Genuine Replacement Parts. A truck driver is recorded out on the road in the cabin of his truck. As he talks about his truck breaking down, his words break down mimicking the faulty part he's describing.
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This satellite TV service offers a promotion that lets you win a trip to your favourite movieâs location.Agency: Bechtle & Milzarajs. Lithuania
VIEW THE AMELIE AD VIEW THE HARRY AD VIEW THE 300 AD Freddo Tales: Little Red Riding Hood
The campaign titled"Tales"was done by Y&R Buenos Aires advertising agency for Freddo in Argentina. It was released in May 2017.
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Head in english:Your hair will no longer be just a memory.Agency: Thecomfortablepigs, Italy
VIEW THE AD Pancake House: Doodle Voucher
Pancake House is a restaurant chain with over 150 stores all over The Philippines. It's been around for 43 years but needed to reach a younger generation. So, BBDO Guerrero launched Pancake House Doodle Voucher. A promotion that turned selfies into unique and personalized food vouchers, on snapchat. An artist was brought in to collaborate and create on-the-spot doodles for each selfie received. They allotted 10-15 minutes for brainstorm and drawing. Each transformed doodle voucher was quickly sent back to users with the brand wishing them a better Monday with Free Chicken, Waffles, milkshakes and tacos. Agency: BBDO Guerrero Philippines
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Goldilocks is a personal locker. You can keep this locker at home.
Goldilocks also makes for a great gift to give your family and friends because everyone needs one.Agency: J Walter Thompson VIEW THE SPOT
Every year,  on America TV, the most tuned TV station in Peru, we make a commercial to communicate our purpose: Bringing people together This year instead of just sharing a message⦠Fahrenheit DDB made it happen.
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Running in cinemas across Argentina, the campaign shows us that the world is heading towards a very strange placea place where, many times, idiocy and exhibitionism prevail over important values. The two spots of the campaign reflect how silly people can be, even in the face of a life-or-death situation. Agency: La Communicad, Buenos Aires
VIEW THE TUNA SPOT VIEW THE SLUMBER SPOT Johnnie Walker: Keep Walking Xyza Bacani
Johnnie Walker inspires personal progress by shining a light on those who make a difference in the world. But how could the brand bring their philosophy to the Philippines, where local alcohol advertising still objectified women?
VIEW THE SPOT Coastguard Northern Region: Donate A Fish
Case Study: Earlier this year Coastguard Northern Region and DDB New Zealand pioneered a new way to raise funds for the life-saving organisation. Instead of asking the donation-fatigued public for spare cash, they asked boaties for a donation much closer to their heart - their freshly caught fish.
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This spot shows us scenes of women who made big changes in history, like Joan of Arc or Amelia Earhart, addressing today's women to tell them that even after all they had accomplished, some things were still the same: for example their husbands refuse to help change diapers, or they don't allow them to pay the bills or to go out on a ladies' night. In Peru, the fight for an equal society is still going on, that is why women of history motivate today's women to keep fighting for those changes that are still to be made.Fahrenheit DDB
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Don't Get Sextorted, Send a Naked Mole Rat The Canadian Centre for Child Protection (CCCP) reports an 89% increase in the past two years in online sextortion cases among teenage boys, prompting the CCCP to develop Canada's first awareness and prevention campaign for boys, launching on May 23. The Don't Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy"way out" of a potential extortion situation.Agency : No Fixed Address
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Treccani, a national publishing house known for having published the first edition of the Italian Encyclopedia of Science, Literature and Arts, the greatest Italian cultural research institute, is the main sponsor of "Salone Internazionale del Libro di Torino", the most important event in literature. In order to communicate their sponsorship message and cement their cultural reputation, Treccani via JWT, Rome is launching a commercial that underlines the importance of books in our life: only through reading can we improve our language skills and expression.
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On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now.Inspired by public safety choking communications,Saatchi & Saatchi Wellness created a shooting survival video. Designed to offer practical tips, first aid and safety advice to individuals on effective self-preservation in the case of a mass shooting.It was the video we didn't want to create.
VIEW THE SPOT Interflora: The Great Mom Experiment
92% of women use conditioner every time they wash their hair. Only 2% use fabric conditioner when they wash their clothes. We had to show our audience that conditioning clothes is as important as conditioning hair. Fabric Hair is a print and outdoor campaign that features beautifully soft, silky fabrics in place of luxuriously silky hair. These stunning portraits were more than just a statement about soft, smooth, static free clothes. They were a celebration of female beauty, cultural acceptance and diversity. Created and produced in Melbourne, this project was a collaboration between whiteGrey and Grey Maruri.
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With over 2,000 long term missing person cold cases in Australia, our challenge was to help families of the missing reignite public interest in the search. Police can't do anything without a lead, so the help of the public is the only hope these desperate families have. The Unmissables uses an online platform to connect the families of long term missing people with volunteer writers and artists to create reimagined missing persons' posters. The Unmissables replaced vital statistics with personal stories, grainy photocopies with stunning, emotive, memorable portraits, hopelessness with hope. Agency: whiteGrey
VIEW THE FILM VIEW DONNY GOVAN OUTDOOR VIEW LORRIN WHITEHEAD OUTDOOR VIEW NAZRAWI WOLDEMICHAEL OUTDOOR VIEW RAY SPEECHLEY OUTDOOR VIEW RIGBY FIELDING OUTDOOR VIEW SERENA AND TOM SPEATH OUTDOOR VIEW TEJ CHITNIS OUTDOOR VIEW TERRY LLOYD OUTDOOR Victorian Responsible Gambling Foundation: StopGreenpeace Brasil: Happy Birthday
Greenpeace, one of the world's leading environmental organizations, has completed 25 years operating in Brazil. Among the activities planned to celebrate this date, the institution has launched a film (https://youtu.be/WFDINaABR6E) created by the ad agency Y&R Brasil
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In Brazil, women earn, on average, only 70% of what men make. So, we invited 3 of the biggest singers in Brazil to question the pay gap.During the campaign, their songs played only 70% of their reproduction time. This experience happened in different audiovisual entertainment platforms: Spotify, Youtube, Pay TV, Radio Stations and Social Media.Agency: J Walter Thompson, Brasil
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"You can live differently, if you don't have to fight for survival and if everyone has everything. You can be yourself, and enjoy life. "or: What you always wanted to know about a chameleon's life. Agency: Stink , Moscow
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Sprite is going to help you celebrate the Chinese New Year with an amazing campaign full of promotions and awards. During March and April everyone can win a tv every day. The promotions are so unbelievable that everyone wants to be part of it even some very unexpected guests.
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The new Volkswagen Amarok V6 makes tough look effortless through smart German-engineering. You see the action; you donât see the intelligent under-the-skin technology that makes anything tough possible. The new Amarok. Not just tough, smart. #V6Amarok. Agency:Ogilvy Cape Town
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It can be difficult to experience Mother's Day after the passing of a mother. Find out how one daughter gets the closure she needed in our latest work. Agency: Union, Toronto.
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Bella Thorne says thank you to her haters in this Foot Locker spot because she would totally be here without them, but it wouldn't be as much fun. Agency: BBDO New York.
VIEW THE SPOT Skoda: Kodiaq
Skoda used a travel time API for its dynamic Digital OOH campaign, delivered to roadsides, malls & cinemas across the UK. The campaign displayed live travel times to the four highlighted destinations- Rye, Cardigan Bay in Wales, Norfolk and The Lakes District, updating in real-time based on current conditions. Agency: Fallon, London.
VIEW OUTDOOR Amnesty International: One Minute In Syria
Italia Comunicacion, Buenos Aires has launched "One Minute In Syria" and created a syrian house in the middle of Buenos Aires for Amnesty International. Which is equip with motion sensors which triggers an explosion once you enter the room making you experience the blast.
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People's life pass while they save for money to have everything, they ask for loans to have something or ask for favors to achieve what they want; in other words, people see their life pass while they try to have everything they want, but instead, they should really see it pass while they enjoy having it all Agency: McCann Colombia
VIEW THE HOME AD VIEW THE VACATION AD Barbarian: The Antipinky Pint
Barbarian, the craft beer inspired by the rudeness of ancestral warriors, could not allow a pinky finger will shame some men. We created the Antipinky Pint, a glass with a ring in iron and testosterone to prevent that little finger from rising up against men.Agency: Faherenheit DDB, Peru
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Many Americans live privileged lives. They can't relate to the horrors inner-city youth endure daily. To help America empathize, a children's book was created using inner-city children's real-life experiences of drug abuse, violence and hunger to create a children's book. The book,"Welcome to My Neighbourhood," Agency: VML
VIEW THE MAN AD VIEW THE BROTHERS AD Marks+Ewen Equine Hospital: Prevention Before The Cure
Marks+Ewen Equine Hospital focus on prevention just as much as the cure. When it comes to an infamous story where a disaster with catastrophic result could have been avoided, there is none bigger than the Trojan horse. Marks+Ewen Equine Hospital preventative check ups are necessary, otherwise it may be too late.
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The Dollar Shave Club knows your butter safe than sorry with their transparent formula for a smooth and gentle shave.
VIEW THE BANANA AD VIEW THE CAROTT AD VIEW THE EGGPLANT AD Stabilo: The Real Shadowing
The Caribbean's most beautiful sun, rises 365 days a year in Santo Domingo. Today, however the sunrise brought with it a few projected shadows that many people won't be able to forget. Agency: Cazar DDB, Republica Dominicana, DDB Colombia.
VIEW THE SPOT I Love NY: Equal Rights In New York State
Campbell Ewald, New York has created this spot for I Love NY about our voices matter here. Our rights are protected here. Our differences are celebrated here. And we celebrate the people and places that helped us get here.
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