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Seen and noted
Shazam : Unmute Daniel MullenLowe Group has collaborated with Shazam to roll out the 'Unmute Daniel' campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore.VIEW OUTDOOR Nike: Game Of Go Stan Verrett and Neil Everett try out the new Nike React while playing the "Game of Go." Agency: Wieden Kennedy, Portland.VIEW OUTDOOR Spotify: Hacking Spotify has been available abroad for years, but in Israel it just landed this week! As an anticipated launch by Israel's many youngsters and music lovers, it was a dream opportunity for Bekol, Israel's Organization for the Hard of Hearing, to speak directly to youngsters. Why? Because with most youngsters using earphones to listen to music at increasingly higher volumes. So as not to antagonize Israeli youngsters who've waited for Spotify long enough, we gave them 30 seconds to read our message (&donate) and then we automatically redirected them to the real Spotify website. Agency: BBR Saatchi & Saatchi, Tel AvivVIEW THE CONCEPT  ZIM was established in 1945, and has developed into one of the largest leading carriers in the global container shipping industryVIEW THE LEADERSHIP AD VIEW THE RELATIONSHIP AD VIEW THE FLAGSHIP AD VIEW THE PARTNERSHIP AD BMW: Ungovernable Reintroducing Ghost as the motor car for those that know great design is more than surface deep. Agency: daughter studioVIEW THE SPOT  Oscar Hudson has shot an ad for IKEA as part of their #WonderfulEveryday campaign, created by Mother. Building on the home improvement brand's 'Ghosts' spot that launched earlier this week, the new music-video / ad toys with the idea that much like music, textiles can transform your mood. The project linked IKEA with indie-pop band Teleman to show how simple fabric changes can transform a home; from loud patterns and colourful accents to soft tones and muted palettes. VIEW THE SPOT  Coors Light introduces a whole new dimension to its Climb On platform with a fresh 10-spot campaign created by 72&Sunny. Inspired by the restless spirit of their fans, Coors brews The World's Most Refreshing Beer to refresh them for what's next. Directed by Andre Stringer of Reset, the campaign series is one full of colour, optimism and global adventure. Deft VFX by Electric Theatre Collective amplifies the excitement and the visual spectacle, as showcased in the centerpiece spot "Refresh For Whatâs Next."VIEW THE SPOT  Samsung PizzAut is an application that allows people with autism to run a restaurant completely on their own. For these guys it is essential to enter the labour market, because once they reach the age of eighteen the Italian State no longer provides any protection for them. For this reason, if they succeed in having a job, they are also able to have a future. Thanks to technology. Agency: FCB Milan.VIEW THE SPOT  Ogilvy UK & Greenpeace have released a new global campaign which urges the public and supermarkets throughout the UK to limit the use of plastic packaging. The new work presents a stark vision of our future ocean if action is not taken to stem the tide of throwaway plastic pollution. The concept behind the campaign was born through shocking statistics such as a truckload of plastic gets dumped into the ocean every hour. Since plastic takes years to decompose, almost every piece of plastic ever manufactured is still in existence somewhere on the planet. The Ogilvy UK team wanted to bring the damaging, ugly reality of plastic waste to somewhere unexpected: a usually pristine aquarium. VIEW THE SPOT  NHSBT Give Blood need nearly 700 new donors every day to cover the country's blood requirements. To raise awareness of the need for blood donors, NHSBT Give Blood worked with Director Tom Beard on a new TV commercial titled 'Whistle', voiced over by Academy Award-winning Jim Broadbent, and featuring past blood donation recipients and current blood donors. The TVC produced by Pablo uses the metaphor of a milkman: an iconic symbol for our local communities. The friendly milkman figure seems to be delivering milk to people in a regular community, then the realisation sets in that he's delivering bottles of blood to those in need, which is where the real impact is.VIEW THE SPOT  Kellogg's is launching its plant-based W.K. Kellogg range with a new campaign that encourages viewers to 'Be a Force of Nature'. Created by Leo Burnett London, a suite of 20 sec ads will run on TV, online and VOD. The work introduces the new W.K. Kellogg range as a means for consumers to enjoy plant power to boost everyday performance. It is pitched at those who are increasingly aware of the buzz around plant-based eating but also grabs the attention of category buyers. Viewers meet several aspirational, real-life, plant-based eating advocates, including the wild swimmer Calum Hudson, who are at the top of their game, physically, emotionally, and mentally. The ad shows them in action, bringing to life just how a plant-based diet, including the W.K. Kellogg range, helps them be a force of nature.VIEW THE FIRST SPOT VIEW THE SECOND SPOT Woman PowerIndiefin: Be Indie Indiefin is a newbie in the crowded South African life insurance market. Their products are revolutionary targeting young people and treating them as individuals encouraging them to free themselves from societal expectations and financial service cliches.Agency: Bain & Bunkell VIEW THE SPOT Candyman Crunchy: It's Funbreakable A regular day in the life shows us how a taste of the candy provokes an extreme reaction even in a serious situation! Agency: FCB Ulka AdvertisingVIEW THE SPOT  Automatic $99 service charges are evil. The Werewolves learned the hard way. And now the Mummy knows that burgers can come with the cheese already inside of the patties. DirecTV Bad. Spectrum Good. Agency: Something DifferentVIEW THE SPOT Ad Council: Beyond I Do - Meet Jami & Krista "Meet Jami & Krista's" doctor who wouldn't care for newborn baby because she has two moms. Discrimination against LGBT people is on the rise, and in 31 states it's still legal to fire, evict, or deny services to LGBT people. While most Americans support equal treatment, they're unaware LGBT people lack these protections. Agency: Crispin Porter Bogusky.VIEW THE SPOT  OnePlus, the smartphone disrupter brand, is launching a new kind of ad campaign across Europe. Created and produced by Above+Beyond, the #NeverSettleFilm campaign, celebrates OnePlus' open innovation culture by involving its community in yet another aspect of its business efforts. OnePlus, founded in 2013, is now a billion-dollar business, launched with the principle of working hand-in-hand with smartphone users who only ever demand the best. Above+Beyondâs campaign takes a collaborative structure by involving the fans in the brand's advertising, with a film made by incorporating ideas from the OnePlus community. Above+Beyond will create six versions of the #NeverSettleFilm, taking the best and most interesting suggestions and incorporating them into each new iteration. The final version will be shown at the launch of the upcoming OnePlus 6.VIEW THE SPOT Pfizer Consumer Healthcare: Viagra Connect AWPP Health & Wellness team comprised of Y&R London, Wavemaker, Burson Cohn & Wolfe, Geometry UK and Ogilvy CommonHealth Worldwide has been tasked by Pfizer Consumer Healthcare to support the launch of VIAGRA CONNECT - available for the first time without a prescription from UK pharmacies - to encourage the millions of men suffering from erectile dysfunction to take action. The first phase of creative for VIAGRA CONNECT from Y&R London, launching on 16th April, uses highly contextualised print and out of home advertising to help men understand the ubiquity and relative normality of erectile dysfunction. The campaign uses real world examples to vividly bring to life the number of sufferers, in an attempt to make the statistic of 4.3 million both more tangible and more relevant to consumers.VIEW THE AD  McCann London has illustrated this print campaign for MysteryVibe helping to close the orgasm gap.VIEW THE MAZE AD VIEW THE LIPS AD VIEW THE LOVE AD  ACT - School of Actors knows that bad acting can spoil everything. Agency: FCB Lisbon.VIEW THE CLOWN AD VIEW THE VOMIT AD Dental House: Floss is in the air! Print advertisement created by FCB, Romania for Dental House, within the category: Health.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Mumbai Indians: Presenting the Mumbai Indians Emojis In all the frenzy that grips the nation with the onset of Indian Premier League every year, advertisers clutter the market with 'me-too' ad campaigns that desperately try to seek attention. Mumbai Indians' latest campaign by Lowe Lintas Mumbai seems to have cracked the winning approach with their digital-first campaign even as IPL warms up. India is a Cricket-obsessed nation, and most of its youth is active on social media discussing the game and its nuances as it unfolds. They use 'social-media-speak' that's best understood by their peers with phrases like BRB, OMG, LOL, and colourful emojis for every mood. These emojis have been developed keeping in mind the unique traits and nuances of the players' personality, and the game itself. For every MI (or a cricket) fan who goes through a roller coaster ride of emotions during matches, the emojis help express feelings perfectly.VIEW THE CONCEPT Mercedes-Benz: The Universal Language of Pain With over 7,000 languages in the world, and 73 languages in Thailand alone, doctors encounter difficulties diagnosing patients due to the language barrier. As a result, miscommunication is still one of the most significant causes of medical errors in the world. Mercedes-Benz Sprinter has long been associated with medical organisations around the world - since 1977 - and provides medical access to the most remote locations thanks to the car's durability and functionality. The brand collaborated with Thai Health and BBDO Bangkok to reduce the rate of misdiagnosis and the unnecessary wasting of medical resources, and increase healthcare quality. The partnership resulted in the development of a universal language that transcends the borders of languages - 'The Universal Language of Pain'. VIEW THE CONCEPT Samsung: Predict to Prevent BBDO Bangkok has partnered with Samsung to create Predict To Prevent - a predictive text function that recommends the right mix of words to someone who is hurting. 350 million people worldwide suffer from depression and communicating with people with depression can sometimes do more harm than good, despite their best intentions. Texting is the main channel people use to communicate with one another, and for people with depression, communication via text is riskier than face to face communication because readers are unable to recognise tone of voice, facial expressions or body language. Knowing that it only takes one word to unravel a life, Samsung has partnered with BBDO Bangkok to create Predict to Prevent. VIEW THE CONCEPT SNCF French Railways: 2:38 A.M '2:38 A.M' was created by TBWAParis and produced by TBWAElse to support a new youth educational campaign on the risks of train trespassing. "Unauthorized" trespassing onto rail lines is one of the major causes of death throughout the railway network. Together with TBWAParis, SNCF Reseau is launching a new youth educational campaign on the risks related to trespassing on train tracks. The goal is to raise awareness among high schoolers and curb dangerous behaviour. The film's immersive format and aesthetic treatment that harks back to science fiction/thriller films, allow it to deliver the impactful message: "Donât become somebody's nightmare". VIEW THE CONCEPT SKY TV: Poisoned Chalice With SKY's drama content garnering more international acclaim than any other provider in New Zealand, the new spot Poisoned Chalice', created by DDB New Zealand, showcases SKY as the Home of Premium Drama.VIEW THE SPOT  This season, beauty routines are centered in modern freshness and revitalization, with looks that highlight everything from natural and simple to bold and elaborate. Macy's Beauty is helping customers look and feel their best in their own skin and adopt the hottest trends, whether it's the ombre lip, strong eyebrows, or a simple three-step routine. With its expansive assortment of the best products and brands, knowledgeable beauty advisors, and the freshest content on trends, Macy's enhanced beauty shopping experience in store and online offers customers their favorite cosmetics, skincare and fragrances that fit their style and routine. To encourage women everywhere to "find your beautiful, inside and out" Macy's new online campaign, created by BBDO, New York, titled "Deeper Beauty," celebrates every woman, everywhere, and their varied expressions of beauty through stories and videos that tell the honest experiences of different women in todayâs world.VIEW THE SPOT  This Dad's willing to do whatever it takes to take his daughter to Burger King in this funny, "The Little Girl" spot via Buzzman, Paris.VIEW THE SPOT Etisalat: RoamingMBAV: Somebody Should Have Asked When it comes to regret, there's nothing quite like a building mistake that you have to live with everyday, especially if it's a costly one. So, we need to find a memorable way to remind customers of the importance of hiring a Master Builder. Fenton Stephens took a humorous look at the costly errors that can happen when a builder is not up to scratch. It's a laugh at their expense (quite literally), and a strong reminder to ask the question before someone asks you.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  Sensual and elegant, Renault Captur is design at first sight and grabs the attention wherever it goes with its beauty. Just like Brazilian actress Marina Ruy Barbosa, the brand's ambassadress, who plays a brand-new role in her career at Renault's first 360 campaign signed by DPZ&T for all Latin America. As a mermaid captured by Captur's beauty, the actress stars the film, which was launched simultaneously in Brazil and Argentina on last week. The communication action introduces a new concept, "Beauty Captures You".The campaign will also be backed up with a teaser stage on the brandâs social media channels, radio spots and POS material. VIEW THE SPOT Locaweb: It´s not silicon valley. It´s locaweb Tech and Soul have created these spots for Locaweb, a big Brazilian tech Company.VIEW THE IT'S NOT SPOT VIEW THE PME SPOT  Cartoon Network has always been an inspiration for children all over the world. Specially for those 90's kids who would grow up to create their own animations.Now, as part of their 25th anniversary celebrations in LATAM, Le Cube presents their latest collaboration with the channel, a film they've cooked specially for this awesome occasion. Writer and producer at Cartoon Network, Maria Layus says that the film is like a birthday party and, like kids celebrating, the channel's been creating amazing stories for 25 years and is still going strong. VIEW THE SPOT  In this digital age, the impact of fake news has become a worldwide phenomenon. It reaches an unprecedented height during the 2016 US election, and it's been one of the most talk-about issue in most mainstream media. Indonesia, the 4th most populous country in the world with an equally large digitally savvy population, fake news is prevalent and has a negative impact on the society. It played a part in several civil unrest and caused confusion during times of crisis. Even though spreading malicious fake news online is punishable by Indonesian law, enforcement and prosecution proves difficult. Hakuhodo Indonesia, together with Telkomssel, one of the largest telecommunication company in Indonesia, set out to educate the public about the seriousness of this offense by launching the 'Fake News' campaign. VIEW THE SOCIAL AD VIEW THE CHAT AD VIEW THE BLOG AD  FCB Inferno continue their work with Project Literacy, by drawing attention to the challenges associated with the issue of adult illiteracy, with the 'Daunting World' campaign. Project Literacy is a movement founded and convened by global education company Pearson to help advance global literacy. FCB Inferno partnered with advertising legend Mark Denton to create a series of images that bring to life some of the challenges faced by adults who struggle to read and write. The suite of eye-catching photographs taken by and Art Directed by Mark, show everyday objects such as detergent bottles, greetings cards and board games. On closer inspection of the image, the viewer will realize that these are 'pack shots with a twist' as the message on each object explains the challenges these everyday objects can present for people who cannot read.VIEW THE BOARD GAME AD VIEW THE CARD AD VIEW THE MENU AD VIEW THE BILLS AD VIEW THE MEDICINE AD Croatia Osiguranje: The Tunnel The agencies Bruketa&Zinic&Grey, Brigada and "Millenium promocija" not only created an exhibition showing 133 years of national and Croatia Insuranceâs history intertwined, but also left gaps in-between and invited "ordinary" people to fill them with their personal stories. Why? To showcase that Croatia Insurance Company can survive everything and still come through for its clients.For the first time, history had a place for everybody and it turned out to be the most visited exhibition of the year in Croatia. More than 103.000 people came to see the exhibition in person and 5.370 displayed their stories. Croatia Insurance ended up being the leading insurance company in Croatia in all market segments. VIEW OUTDOOR HP: Latino Jobs Alma, Miami has released this campaign for HP, who's hiring and talent is our only criteria. HP is dedicated to becoming the employer of choice for underrepresented groups seeking careers in the tech industry. VIEW OUTDOOR « First « Previous Next » Last » 3 of 7 |
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From Y&R Italy a new spot for Elica
An ode to "those who tear normal up." Agency: Openco, Johannesburg
"Woman Power" created by Joe Public, Johannesburg
Window into The Love Life of Einstein. Agency: Graphic Productions, Moscow
BBDO, Dubai have created this spot for Etisalat Roaming