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Seen and noted
 UNISON is fighting for fair pay, not just for public sector workers, but for everyone, in their new campaign called 'Together we rise', created by krow, part of The MISSION Group. The cost-of-living crisis has decimated household incomes over the past twelve months and is the single most important domestic issue that the public face. Rocketing inflation, pay stagnation and persistent levels of inequalityVIEW THE SPOT World Maritime Day: Stop The Plastic Horror Every second, 100 tonnes of waste end up at sea, 80% of which is plastic waste.The accumulation of plastic waste in the seas is taking on a worrying dimension: According to estimates by the Ellen Macarthur Foundation, the oceans could contain more plastic than fish by 2050.Contribution on the occasion of World Maritime Day, to raise plastic pollution awareness and inspire the world to find solutions and rethink plastic use. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  As millions of people have fled Ukraine to escape the destruction of war, they are not just leaving their homes but, in many cases, are forced to leave behind their four-legged family members. As a result, an estimated 1.2 million dogs have been orphaned in Ukraine. These dogs have unjustly fallen victim to human conflict. They need shelter, food, and medical attention. People all over the world want to lend a hand and support these pets, but they don't know how to help VIEW THE FIRST AD VIEW THE SECOND AD CrossFit: The Last Execise Still Haunts MeDirty Clean Food: Yes Cry This OOH campaign launched in Sydney & Melbourne to position Dirty Clean Food's world first regenerative oat milk as light-years ahead of the regular oat milk herd. VIEW YES CRY OUTDOOR VIEW BEST FRIENDS OUTDOOR VIEW TOMORROW OUTDOOR VIEW OAT MILK OUTDOOR McDonalds: nUGGies In collaboration with Creator Studios, we designed and launched nUGGies, a new winter comfort staple that combines McDonalds Chicken McNuggets and Ugg boots.We launched nUGGies with a teaser campaign across Instagram, Facebook, and TikTok.Macca/s fans were directed to the official Nuggies website for the chance to win a free pair of the limited edition Nuggies, the colour and texture of which replicates McDonald's iconic Chicken McNuggets.VIEW OUTDOOR Faber Castell TOP: MyFirstLoveLetter We cannot deny that the great technological advance that we have experienced in recent years has brought us immeasurable benefits in different sectors such as education, health, security, management, etc., but today we write less and less, today we chat and type, we do not write, we send audio at different speeds to listen, that is also a reflection of the technological advance that we live. The Bolivian is passionate about love, in addition to the famous Valentine's Day celebrated around the world on February 14, the Bolivian has its own day of love, celebrated every year on September 21. Madepa, who represents the Faber-Castell and Top brands for Bolivia, on this special date for BoliviansVIEW OUTDOOR Meta: The Female Gaze Of nearly 2,500 monuments, statues and memorials in Denmark, 28 represent women. Of those 28, only seven portray women rather than mythical goddesses or fairy tale legends like the Little Mermaid. For centuries, most art has been created by men, for men, meaning the women depicted were seen through a man's eyes. This is commonly known as 'The Male Gaze', whereby women often have been portrayed as subdued, innocent and without any real power. VIEW THE CONCEPT Opera GX: Gaming For All Challenge Opera GX announced today that it's partnering with TikTok for the #GamingForAll Challenge to benefit AbleGamers, a non-profit organisation dedicated to using gaming to foster inclusive communities and improve the quality of life for people with disabilities. Opera GX, 'the browser for gamers', is on a mission to enable all users to pursue their passion for gaming, no matter what their goals or abilities. That's why theyâre teaming up with visually impaired Street Fighter champion BlindWarriorSven to inspire gamers to challenge themselves to overcome their personal obstacles VIEW THE CONCEPT Boffins Books: Specialisation Boffins Books is an independent specialist bookseller based out of Perth. Having operated for over 30 years, Boffins Books has grown to become one of the leading technical bookshops in WA. It offers titles from both major publishers and minor publishers specialising in niche topics.PLAY THE SPECIALISATION SPOT PLAY THE CURIOSITY SPOT PLAY THE WINTER WARMER SPOT Guest Judge: Pablo Ferrari, ECD, BBDO Mexico This week's guest judge is Pablo Ferrari, executive creative director at BBDO Mexico. Winner: Kathmandu 'Summer Never Sleeps'. I love its old vibes craft and the storytelling. I find it a bizarrely funny story; in a journey from day to night, a group of friends shows us that in summer, anything goes. The music is a real find, a song from Brazil from the 70s that makes the spot even more memorable. READ MORE  According to the Brazilian Federal Highway Police,bald tires are responsible for about 20% of car accidents.Using this data as a basis, we showed that cars can be turned into guns if tires are worn out. VIEW THE MERCEDES AD VIEW THE TOYOTA AD VIEW THE MISUBISHI AD Their World: Let Me Learn Failing economies, pandemic shortfalls, war, forced marriage, child labour, genocide, and more. There are myriad reasons that there are currently 260 million children worldwide who do not have access to equitable education, and if current trends continue, half of all children on Earth will enter adulthood without the skills to get ahead and achieve their dreams. On the eve of the Transforming Education Summit at the United Nations General Assembly, global childrenâs charity Theirworld and BBDO New York brought New Yorkers face-to-face with children who are affected by the global education crisis. From Lebanon to South Africa, children who have been disadvantaged by poverty, war, and emigration will appear via digital media, out-of-home, and an AI hologram projection to tell their stories, first-hand. VIEW OUTDOOR  No more unhelpful hacks: Shelterâs new campaign has a better idea to help people keep a roof over their head this winter. Forget reusing your old teabags: Shelter has a better suggestion for how to help people keep a roof over their head during the cost of living crisis. Shelter has launched a new campaign to highlight how the unaffordable cost of housing is putting people at risk of homelessness. The campaign contrasts tongue-in-cheek cost-of-living hacks with an alternative solution: that the government takes responsibility for the crisis and makes housing more affordable. The strategy behind the national campaign was developed internally after Shelter research found that almost 1.1 million private renters in England â one in seven had their rent increased in the last monthVIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW 351 OUTDOOR Swedish Chidhood Cancer:Help Maya Push Away Cancer In the concept "Childhood and Cancer Don't Belong Together" we are graphically separating the words Childhood and Cancer in various ways. This time we developed an interactive billboard integrated with the Swedish payment system Swish. On the billboard, Maja is struggling to push away the word Cancer. When you give a gift, you also give Maja the strength to push away the word Cancer.The Swedsh Childhood Cancer Fund is the single largest financial supporter of childhood cancer research in Sweden. Despite a common belief, they act completely without support from the state, municipality, and region, making gifts from people and companies vital. VIEW OUTDOOR Frigorfico BFC:The Cut Emoji Every July 17 is the #WorldEmojiDay and in Carnicerias BFC, we decided to celebrate it by deciding one of the most delicious emojis - the meat emoji - to make it a reality. This is how the Emoji Cut was born. This plan of action begins with a sneak peak on social media on July 15 and finally revealed on July 17, inviting the whole world to visit the Carnicerias BFC in Santa Cruz, Bolivia and order their own Emoji Cut so that they can fire up the grills and taste it. VIEW THE CONCEPT Warlingo: The Search Engine For War Terms At the Cannes Lions Festival of Creativity in June 2022, delegates were joined virtually by Ukrainian President Volodymyr Zelenskyy. He urged the global creative community to support Ukraine using the power of creativity in order to keep the conversations around the war alive, and keep the awareness momentum going. Galvanised into action by Zelensky's address, New York based independent creative agency RXM Creative collaborated with five selected charities: Razom, National Bank of Ukraine Armed Forces, Come Back Alive, United 24 and Nova Ukraine, along with the Kyiv-based creative community on what they could do to help.VIEW THE CONCEPT Kathmandu: Summer Never Sleeps Brace yourself for a summer so jampacked that there's no time to sleep. The reason? Part of Kathmandu's new summer collection, dubbed SUN-Stopper, boasts a UPF 50 rating, meaning wearers can stay "out there" even longer. And since it looks good too, you can keep wearing it for whatever you've got planned at night. Who's up for an owl DJ set?In this instalment of the "We're out there" platform, a group of friends set out on an adventure that flows from night into day and back into night as simply as a merman flipping a light switch. Because, day or night it's all summer to us. VIEW THE SPOT  For World Animal Day (October 4th) Sea Shepherd the marine conservation nonprofit organization fighting to defend, conserve, and protect our oceans is using human skin as a media space to remind us of extinct sea animals. As the world's most passionate and powerful protector of ocean life, Sea Shepherd brings independent entities in over 20 countries together for direct-action campaigns around the world. VIEW THE SPOT Dove : Real Virtual Beauty Dove enters the world of gaming with the global launch of Real Virtual Beauty, a campaign by LOLA MullenLowe that challenges the representation of women in games, supported by allies across the industry including Epic Games'Unreal Engine's education team and Women in Games. The campaign was inspired by a new research study from Dove, in association with Women in Games, showing that 60% of girls and 62% of women feel misrepresented in games, with over one third of young girls'self-esteem being negatively impacted by the current lack of diversity across avatar characters. Dove and LOLA MullenLowe created a series of avatars inspired by real women that portray a diverse mix of real beauty VIEW THE CINTHIA SPOT VIEW THE COCO SPOT VIEW THE SAM SPOT VIEW THE LILY SPOT VIEW THE CONCEPT  INSIDE and JUAN VALDEZ present the JNVLDZ GENERATION with the objective that young coffee growers find in the countryside an innovative, competitive and inclusive scenario in which they can build life projects in rural areas without this meaning abandoning their dreams of being businessmen, entrepreneurs, community leaders and professionals. The JNVLDZ GENERATION is an initiative that brings to the world a Special Edition harvested and made by young people who move mountains working for the future and progress of our country. The Jovenes Caficultores coffee is grown and harvested by 60 Youth from Huila and its packaging was designed by Emilia Cano, winner of the design contest that was held with young students from the Pontificia Universidad Javeriana The JNVLDZ GENERATION: a harvest of Youth who see in our land the future of an entire country.VIEW THE SPOT  The third round of videos for Rapyd's "Hack the Galaxy" contest starring legendary actor and space explorer William Shatner. VIEW THE SPOT Matrix: #JanganTungguMati (Don't Wait To Die) Background: Indonesian Government through The Minister of Communication and Information has officially announced that analog TV broadcasting will be shut down gradually within 2022.Insight: Indonesian loves to hold everything over until deadline. Idea: #JanganTungguMati (Don't Wait To Die) VIEW THE POCONG (GHOST) SPOT VIEW THE LIVE SOCCER MATCH SPOT VIEW THE PRINCESS SPOT  September is the month when everything returns. UEFA Champions League, Formula One and many other sports are back after the summer. That's why, CANAL wanted to make a statement and promote its rich sports line-up this season in a new campaign created by longtime ad agency BETC. Let's face it. When you really love sport, you hate to miss big moments. So all excuses are good to watch some action, whether it is a football game or a Formula One race. The crazier, the better, it seems. Both films of the campaign bring humor in situations where sport passionates go above and beyond to catch themselves some sports on Canal . Both films were directed by Hafid F. Benamar (Sovage Production) and fit into the DNA of the CANAL brand.VIEW THE NEIGHBOR SPOT VIEW THE CONTROLLER SPOT  Nonprofit Worth Rises has launched a film series campaign "Except for Me" via EP Co, part of Worth Rises' larger ongoing #EndTheException campaign, which seeks to abolish slavery and involuntary servitude for all by ending the exception in the 13th Amendment with the passage of the Abolition Amendment. The campaign, now live at endtheexception.com/exceptforme highlights the stories of 13 previously incarcerated people from diverse backgroundsVIEW THE SERENA SPOT VIEW THE JAMES SPOT VIEW THE JOHNNY SPOT VIEW THE BRITT SPOT VIEW THE ANDREW SPOT VIEW THE 13 AMENDMENT SPOT  Potro, the agency led by Diego Livachoff, was chosen by AVLA for the development of its new IGLU brand. The agency, in addition to participating in the process of creating the new advertising campaign for this new business unit, led the naming process, the development of the logo, the strategy and the creativity. In Peru, the percentage of people who have insurance is very low, and it is not a very developed industry. It is a country with tremors, insecurity, with risks; and the difference between having a policy or not having it is too great.VIEW THE SPOT Virgin Atlantic: Runway On A Runway
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October 01, 2022 08:02 (Edited: February 17, 2023 04:19)
 Virgin Atlantic crew members (left to right) Jamie Forsstreom, Tania Wiks, Allison Port, Leigh Dixon, and Gary Ogden join TV personality, Michelle Visage, to showcase Virgin Atlantic's gender identity uniform policy and pronoun badges, rolled out across the airline for staff from today. Virgin Atlantic has teamed up with award-winning creative comms agencies Tin Man and Lucky Generals on an integrated campaign launching an updated gender identity policy. Starring Drag Race sensation Michelle Visage and a representative cast of talented individuals from the LGBTQ community, VIEW THE RUNWAY SPOT VIEW THE BTS SPOT « First « Previous Next » Last » 7 of 7 |
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