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Seen and noted
Corona: Fishermen Storytellers Visual arts studio Black Madre and Africa Creative advertising agency have unveiled their latest masterpiece, a breathtaking handcrafted campaign for Coronaâs âFisherman Storytellersâ initiative. The campaign, by Brazil's Africa Creative agency, transforms traditional fishing communitiesâ oral histories into tangible art through a meticulous mix of stop-motion animation involving woodcarved scenes and layered storytelling techniques. The âFisherman Storytellersâ campaign focuses on a critical economic challenge facing coastal fishing communities. VIEW THE SPOT VIEW THE 4 ADS  To celebrate a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon, BODYARMOR is also launching its largest national campaign in brand history, titled âChoose Betterâ, featuring BODYARMOR superstar athletes Connor McDavid, Sabrina Ionescu, Joe Burrow, and CeeDee Lamb. VIEW THE SPOT  Stand-up comedians are known for baring their souls to massive audiences in the name of entertainment. But a new Tribeca-lauded documentary, Group Therapy, takes it furtherâshowing that sharing our struggles is a crucial first step in protecting mental health. Released on Prime Video, Group Therapy brings together six of todayâs leading stand-up comedians for a candid, touching and humorous conversation revealing the connections between their professional comedy journeys and overcoming their mental health struggles. VIEW THE SPOT  Every marathon runner knows about Mile 20. Itâs the dreaded stretch where glycogen stores run dry, legs feel like lead, and the mind starts to spiral. Itâs known as 'hitting the wall'âand Goodyâs, a brand built around fast pain relief, understands better than anyone how hard it can be to get through these tough moments. The catch? Runners are advised not to take NSAIDs (nonsteroidal anti-inflammatory drugs) during a race, so Goodyâs fast-acting pain relief powder wasnât an option. Instead of sitting it out, VIEW THE SPOT  The secret is out! FOX Entertainment and Versus have teamed up once again to create a tasty new promo campaign to launch Gordonâs all-new program, Gordon Ramsayâs Secret Service. For his latest show, iconic Chef Gordon Ramsay is going undercover and taking on Americaâs filthiest, failing restaurants in his biggest and most explosive rescue mission yet. VIEW THE SPOT  Opendoor supports homeowners no matter their life transition or milestone. Thatâs why the brand teamed up with rising star and running back Ashton Jeanty as he plans for one of his biggest life milestones: Getting drafted to the National Football League (NFL). Marking Ashtonâs first-ever partnership with a real estate company, Opendoor released a thirty-second spot titled 'Move Like A Pro,' timed right before the Draft. The campaign uses Jeantyâs athletic career as a metaphor for the ease of moving with Opendoor.VIEW THE SPOT Dubai Depart. Of Economy & Tourism: Find Your Story The Dubai Department of Economy and Tourism (Visit Dubai), has launched an exciting new marketing campaign, âFind Your Storyâ , which stars globally renowned actor, businesswoman and UNICEF global ambassador Millie Bobby Brown and her husband, actor, model and producer Jake Bongiovi. The film showcases the exciting adventures that travellers can enjoy in the city, even during a brief stopover. VIEW THE SPOT  Reflecting the strange and silly cultural engine which is the internet, oxio has evolved their distinctive look and feel with an elevated brand platform and new campaign: âBorn to be online.â From their digital-first approach to their tongue and cheek tone, oxio has always gone against the grain, and this campaign follows suit. VIEW THE SPOT  Child exploitation online has skyrocketed. In the past five years, online grooming crimes against children have surged by a staggering 82% (NSPCC, 2023), and itâs estimated that over 500,000 predators are online every dayâscouring social media for vulnerable targets. In response, Child Rescue Coalition (CRC) is launching a powerful and unflinchingly urgent campaign this National Child Abuse Prevention Month. 'Watch What You Post. They Are.' Created in collaboration with David&Goliath Brooklyn, the campaign reveals the often-invisible dangers behind every day âsharentingâ and challenges parents to rethink how they share their childrenâs lives online. The campaignâs centrepiece is a trio of :20 Instagram films featuring 'Bath Time' that juxtapose tender family momentsâbath time, potty training, bedtimeâwith the chilling presence of predators lurking in the shadows. VIEW THE SPOT  Huggies has joined forces with iconic actor, Danny Trejo, for the launch of its latest ad campaign for the new and improved Huggies Snug & Dry diapers. In this surprising collaboration, Trejo, known for playing the âtough guyâ on screen, embraces his softer side to showcase the unexpected and ultra softness of the improved Huggies Snug & Dry diapers.â¯Trejosâ real-life soft side, juxtaposed with his tough guy image, make him the ideal person to communicate the unexpected softness of Huggies new and improved Snug & Dry diapers. His role in the campaign highlights the contrast between his hard-edged persona and the soft, gentle qualities of the Snug & Dry diapers, showing that softness can come from the most unexpected places.â¯â¯VIEW THE SPOT  If you were sitting in an Italian piazza looking for the simple pleasure of good food, good company and good beer, but the setting sun suddenly disappears outside your favourite bar, what would you do? Simple: Pick up your chairs, round up your friends and walk to the top of a lush Tuscan hillside to enjoy the sunset, and a delicious beer to continue the good times. To bring this attitude of enjoying the simple pleasures in life to a global audience, VIEW THE 2 SPOTS American Cancer Society Of Puerto Rico: Rice Pancakes A powerful metaphor, an iconic breakfast, and an urgent objective were the perfect recipe for bringing to life âPancakes Against Breast Cancerâ, the most disruptive awareness and fundraising campaign by the American Cancer Society of Puerto Rico (SACCPR), created by the Puerto Rican advertising agency Lopito, Ileana & Howie. With an integrated and collaborative execution across advertising, public relations, social media, and earned media, the campaign not only broke fundraising records but continues to solidify its impact both on the island and beyond. Inspired by the common comment from women that a mammogram "squashes the breast like a pancake," the creative piece turns that fear into an educational tool. VIEW THE SPOT  In a star-powered new campaign from Dream Games, the NBAâs all-time leading scorer and four-time champion LeBron James and award-winning actor and comedian Kevin Hart conceal their unyielding devotion to Royal Kingdom, the mobile puzzle game that is completely ad and WiFi-free. The hilarious new campaign, created and developed by Manhattan-based brand consultancy, The Robot Co., a division of Fulwell Entertainment, was brought to life by indie film studio Caviar and its Golden Globe-winning director Ramy Youssef. In the :60 âConspiracyâ, suspicion abounds as Jamesâ claims of literary prowess come crumbling downVIEW THE 2 SPOTS  Spotify's latest campaign is popping up all over the world, capturing the iconic fandoms of Chappell Roan, Doechii, Oasis, Olivia Rodrigo, ROSALÃA, SEVENTEEN, and Turnstile. Brought to life through stunning film photography, each fandom is represented through concepts that honour the fan traditions that make these communities unique, and how millions of fans turn to Spotify to immerse themselves in fan culture. VIEW THE 2 SPOTS  Who's got a flood plan? Atco Energy asks the question in these new spots from McCann CanadaVIEW THE 3 SPOTS  The Australian Institute of Business is taking a catchy musical approach to inspire people to get out of their career rut by doing an MBA with AIB. Beware: this is earworm central!VIEW THE 2 SPOTS  To celebrate World Art Day, Betclic is honouring and remembering some memorable moments in the history of sport that can be transformed into authentic works of art.From the last-minute offside, to the play that leads to the goal that gives an unexpected victory, all moments are proof that sport is also art, especially the most unlikely ones that end up in big betting wins.VIEW THE 3 SPOTS  In Japan, a country where 98% of people are Vitamin D deficient, according to a study by Jieki University School of Medicine, a long-standing culture of overwork, combined with the dense urban environment, has created a lifestyle that keeps people indoors, and away from the sun. VIEW THE 6 ADS Budweiser: The Beer Behind The Backstage
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April 17, 2025 21:46 (Edited: April 18, 2025 07:46)
 Ever wondered what the biggest rockstars in history demand before a show? Private jets, white tigers, or M&Ms of every color except brown? Turns out, no matter how wild the requests get, thereâs always one thing in common: Budweiser. The iconic global beer, which has always stood alongside the biggest names in music, is celebrating its authentic connection to the industry with its latest campaign, The Beer Behind The Backstage, created by Africa Creative. The initiative highlights a little-known fact: over the decades, Budweiser has been a staple on the backstage riders of major artists. To prove that the worldâs most demanding bands have one request in common, the brand delved into historical documents revealing Budweiser is an essential item on the tour riders of legendary musicians. VIEW THE 4 ADS  In Peru, more than 6 million businesses, mostly small, informal and subsistence enterprises, live condemned on a daily basis. Not because of the economy. Not because of competition. But because of fear.VIEW THE 4 ADS  Remember, it is not enough to think that you will be remembered. You must remember to denounce the aggressor without letting the consequences affect you and your environment. VIEW THE AD  Global creative network Iris Worldwide has today unveiled a major new international brand campaign for World, turning one of the internetâs most outdated rituals â the captcha â into a high-impact outdoor statement. World, a secure, privacy-first way for people to prove theyâre real humans online - without sharing personal information, is building the real human network (with 25 million participants in over 160 countries to date) to ensure everyone benefits from the age of AI. World has built World ID, an anonymous proof of human for the internet that is easy, secure and private. VIEW 4 OUTDOORS Chevrolet: Night Signals Chevrolet, in collaboration with Santo Domingo Motors, is joining an unprecedented initiative to improve road safety in the Dominican Republic, in partnership with the National Institute of Transit and Land Transportation (INTRANT) and the Ministry of Public Works (MOPC). The 'Night Signals' campaign is an ingenious proposal that transforms traditional advertising billboards into reflective traffic signs, which light up at night upon contact with the lights of passing vehicles, improving visibility for drivers on roads with poor lighting and deficient signage. VIEW OUTDOOR  78% of French people donât know that KFCâs Tenders are handmade on-site. A blind spot with real impact in a market where 'handmade' is synonymous with quality and authenticity - and a missed opportunity against competitors relying on industrial processes. At KFC, VIEW OUTDOOR Testicular Cancer Society: Sponsored Balls During a sold-out La Liga showdown against FC Barcelona, CD Leganés made historyânot for goals scored, but for where they placed a logo. In a cheeky and powerful move, the club unveiled the worldâs first testicular-region sponsorship, with the Testicular Cancer Societyâs logo directly on players' shortsâin the exact region the disease affects. The campaign, titled Sponsored Balls, was created by FP7McCann to mark Testicular Cancer Awareness Month VIEW OUTDOOR MACC: Four Times The Bodies Northern Territory drivers are four times more likely to die on the road, so we brought that statistic to life... and death. VIEW OUTDOOR VIEW THE AD Iams:I Want A PuppyKitten Studios The IAMS brand, proudly part of the Mars family of brands, has launched âI Want a Puppy/Kitten Studiosâ. IAMS is one of the first companies to use Googleâs Veo 2 video generation model and is using it to put everyday Canadians in the directorâs chair. VIEW THE CONCEPT Brother School of Creativity: The American Trail "The American Tale" is a campaign that reveals how political discourse in the United States is eerily echoing the world of The Handmaidâs Tale.Real quotes like âThe country is run by a bunch of childless cat ladiesâ (Tucker Carlson) or âIâm going to protect women, whether they like it or notâ (Donald Trump) are presented using the visual language of the series to highlight an uncomfortable truth: fiction is starting to look a lot like reality.VIEW THE SPOT On: Zone Dreamers On and Zendaya have debuted 'Zone Dreamers', the Swiss running shoe brand's most ambitious campaign to date, and the latest chapter in their ongoing partnership with the actor. Through a fictional film trailer, directed by acclaimed visual artist and Academy Films director, Nadia Lee Cohen, and styled by fashion visionary Law Roach, the brand explores the emotional power of movement and the confidence that comes from moving together, reflecting Onâs continued commitment to pushing the boundaries of visual storytelling and cultural connection. Set in a surreal, filmic world, Zendaya is on a mission through space, supported by her close-knit crew. Moving, training and discovering new worlds together, the astronaut crew finds confidence from within, and from the people around them. The otherworldly storytelling combines with retro-futuristic set design and avant-garde fashion -- custom spacesuits by Law Roach and jewellery from designer Chris Habana -- to create a dreamlike yet stylish aesthetic.VIEW THE SPOT  With the worldâs eyes on a group of Antarctic penguins that were subject to the sweeping 10% tariffs introduced by the U.S. administration last Wednesday, Penguins International is harnessing the global attention on these birds to help conserve the species with a march. On Wednesday, April 16th, Penguins International, a non-profit organisation committed to preserving and protecting penguins to protect the planet, is turning the birdsâ annual migratory trek from the ocean to their breeding grounds into a Protest March of the Penguins, which will be streamed on YouTube Live. Through this stream, Penguins International hopes to generate support and donations. Today, nine of the 18 species of penguins that exist are either listed as Vulnerable or Endangered of becoming extinct. On April 2nd, widespread reciprocal tariff plans were announced by the U.S. administration. While the administration has since walked many of these tariffs back, the 10% baseline fee on all imports to the country still stands. Included on the list are Heard Island and McDonald Islands, a group of barren, uninhabited islands near Antarctica, home only to penguins. The imposition of tariffs on one of the most remote parts of the globe quickly caught the worldâs attention, with the masses taking to the internet to share their thoughts, and memes.VIEW THE SPOT  And so the scene is set for Apple and Teliaâs latest campaign for the iPhone 16 pro - which places the well loved Swedish action hero, Jens Hulten, very much in harms way. All for good reason of course, as the shot is captured in glorious slow motion by the iPhone 16 pro. The spot â produced by Immigrant and directed by Danish director Torben Kjelstrup â was created by the creative agency Ã
kestam Holst in Stockholm. Set in a classic western set, with saloons and wagon wheels aplenty, the film embraces familiar genre tropes, tipping itâs hat at both westerns and Hollywood itself. Playing the leading man at the centre of it all, doomed to be chased down by a real life killer bear, Ã
kestam Holst convinced the Swedish actor, Jens Hulten to make his commercial debut - playing ⦠well, himself. A nice bit of tongue in cheek casting for Swedish audiences as heâs a mainstay of not just the Swedish film series Johan Falk, but also international franchises like Mission Impossible and James Bond.VIEW THE SPOT  'The Wait' shares the story of a woman who, by finding a home again, reconnects with life, showing how the Foundation for Housing's mission to fight inadequate housing means helping the most vulnerable regain employment, live in safety, rebuild social connections. It means restoring dignity to thousands of women and men, and helping them envision a future⦠All by providing a home. VIEW THE SPOT  Ever wondered what the biggest rockstars in history demand before a show? Private jets, white tigers, or M&Ms of every color except brown? Turns out, no matter how wild the requests get, there's always one thing in common: Budweiser. The iconic global beer, which has always stood alongside the biggest names in music, is celebrating its authentic connection to the industry with its latest campaign, The Beer Behind The Backstage, created by Africa Creative. VIEW FIVE OUTDOOR  Spotify's latest campaign is popping up all over the world, capturing the iconic fandoms of Chappell Roan, Doechii, Oasis, Olivia Rodrigo, ROSALIA, SEVENTEEN, and Turnstile. Brought to life through stunning film photography, each fandom is represented through concepts that honour the fan traditions that make these communities unique, and how millions of fans turn to Spotify to immerse themselves in fan culture. Spotify has always been the best place for fans - whether its first access to tickets, exclusive artist content, or once-in-a-lifetime artist experiences. VIEW SEVEN OUTDOOR  To highlight the racist reality we live in, the campaign uses simple internet searches â without mentioning color or race â that reveal how Black people are frequently portrayed in contexts of violence and prejudice.VIEW THREE OUTDOOR  "History Outnumbered" was made to show that ignorance is gaining ground.At a time when data is often used to manipulate, confuse, or erase the truth, our campaign used data to restore it. Auschwitz survivor tattoos, once marks of mass dehumanisation, became anchors to credible, current statistics about the rise of hate. We didn't rely on symbolism or re-enactments. Instead, we used pure unaltered data. No metaphor. No embellishment. Just brutal truth. VIEW FOUR OUTDOOR  In one of the world's most regulated energy drink markets, Sting couldn't advertise its benefits, so we made it believable instead. We launched "The Best Holy Offering" by placing Sting bottles at nearly 50 shrines across Thailand, transforming a sacred ritual into an unexpected brand experience. Rooted in cultural truth, this activation sparked curiosity, conversation, and content, without saying a word. VIEW OUTDOOR |
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