For BIC Cristal, we built the campaign around one Inkredible truth: every pen writes up to three kilometres. From there, we repositioned Cristal as more than an everyday pen - it’s a design icon. Unchanged since inception, sold in the billions and recognised in MoMA’s permanent collection, the campaign celebrated that the BIC Cristal is, Inkredible!

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Let’s be honest: when you open a gift, you never stop to ask, "How did this get here?" You just want to use it.
But with Buses y Camiones Chevrolet Ecuador and Camiones Chevrolet Chile, here at Garnier BBDO Ecuador®, we wanted to flip the script.We didn't want to do the typical "Merry Christmas" print ad with three trucks parked in a row, so we focused on the human side. Our story is that the journey matters just as much as the destination. And I think we really nailed that "mission accomplished" vibe.

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A New Year's celebration can look very different depending on where you stand. What feels like a moment of joy for some happens out of sight for others. This is an invitation for us to shift our point of view and look beneath the surface. To reveal the invisible impact certain traditions leave on the ocean. And to rethink how we celebrate when we remember we share the planet.

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A fire can start in seconds. Built on this simple truth, Mocelin created a print campaign drawing a parallel between a phrase that sparks conflict and a real fire—showing that in both cases, acting in time changes everything.

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How can he stay up there? Fix All is the answer.

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Sometimes magic is there, hidden, waiting to be found at just the right moment to remind us of the importance of appreciating those around us.

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Trident, in partnership with Stranger Things, launched a special-edition packaging to celebrate the premiere of the show’s final season on Netflix. This was just the starting point of an integrated campaign, featuring audiovisual content for TV and digital platforms, as well as photography and 3D executions for OOH and static formats.

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Nerolac Paints has introduced a range of White Paints by the name WOW White, which is the whitest white in the category. To bring out the message loud and clear, we equated the colour with creatures considered the whitest. Each creature is depicted to be crying in sadness having realised that there is something even whiter than them and now have lost their credibility of being amongst the brightest white in the world.

This professional campaign titled 'Wow White' was published in India in March, 2025. It was created for the brand: Nerolac Paints, by ad agency: Rediffusion Brand Solutions Pvt. Ltd. This OOH Outdoor medium campaign is related to the Household Products industry and contains no media assets. It was submitted 1 day ago.

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In South Africa, the term 'cool drink' has become synonymous with police asking motorists for a bribe. We flipped this on its head by partnering with the SA Police at the biggest road block of the year, where for once the police were the ones GIVING out cool drink.

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This Christmas, Lidl Portugal wanted to get closer to its clients and communicate the brand’s new global concept: More to value. They didn’t want a film, but something else that could make people start talking about the brand and this idea that they want to have a bigger role in people’s lives. Well, we made people start talking about them, but first we made them sing.

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After a peaceful world untouched by humans begins to collapse, one ancient act changes everything. When Cain murders Abel, the first spark of violence ignites a chain of devastation that echoes across time — from extinct creatures and endless wars to modern-day tragedies in Gaza and Sudan. Blending symbolic storytelling with cutting-edge AI visuals, this short film traces humanity’s darkest legacy back to where it all began… and asks a haunting question: What if the world fell apart the moment we arrived?

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The “Senai Ostenta” campaign redefines what it means to flex by celebrating real, meaningful achievements: landing a job, gaining independence, and owning your professional path. With a bold, humorous, and culturally Brazilian tone, the campaign introduces three characters—Cleitinho, Marcia, and Sergiao each representing a different stage in life, from young students entering the job market to adults reinventing themselves and experienced professionals reclaiming their place.

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In a category where "stuffed crust" has become a commodity defined by mystery-brand cheese, Topper’s Pizza decided to lean into the power of a household name. By partnering with Black Diamond Cheestrings, Topper’s transformed a standard menu item into a premium differentiator, leveraging the instant trust and iconic "pull" of a Canadian favorite.

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A Christmas short film that puts safety first and Rudolf, the red-nosed reindeer, last.

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Staysure is the UK's leading travel insurance company for over 50's and was the first to cover people with pre-existing medical conditions. This 90 second ad breaks on Boxing Day tackling the limiting attitudes and cliches about aging and urging older people to Dream Big. Staysure.

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Comedy duo The Inspired Unemployed are a package deal, always together and often mistaken for each other.
But the time has come for them to go their separate ways – all in the name of expressing their individuality through the Trailhead, Kathmandu's most versatile and customisable pack yet.

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Coca-Cola is once again demonstrating its commitment to fostering connection and joy during the holiday season for Filipino families through its "Balikbayan Magic" platform. Now in its third consecutive year, this initiative has become an established tradition, highlighting Coca-Cola's understanding of the unique cultural significance of the balikbayan box for overseas Filipinos and their loved ones back home.

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Christmas ornaments come to life in Neoenergia’s new campaign
Neoenergia presents its Christmas campaign under the concept “This is the energy of Christmas.”
The film (watch here), created by Propeg, tells the story of a group of Christmas ornaments that, on a hot summer night, face the challenge of cooling off together. In the film, the characters come to life and discover that the true energy of Christmas happens precisely when we share moments together.
The idea aligns with the brand’s positioning, “More for you.” Neoenergia is present in 18 states and the Federal District, operating in energy generation, transmission, distribution, and commercialization.


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Papaya Global, a global payroll and contingent solutions platform, apologies to its potential customers for not being able to establish a business relationship this year.

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AI knows everything and can do almost anything. Except taste the award winning beer at Gillingham Brewing Company. This radio spot had fun with AI, to promote Gillingham's second location, The Outpost, in Prince Edward County, Ontario.

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Renault and Publicis Conseil are launching the new Renault CLIO full hybrid E-Tech with an epic, anachronistic film that revisits a Greek myth, using modern codes tailored specifically for the car, which only Clio could embody. Directed by Rupert Sanders (WANDA), it showcases the new Renault Clio in a cinematic masterpiece, with scenes each more artistic than the last and completely original. We discover Clio, muse of history, weary of a world she considers too static, too monotonous. Driven by a deep need for renewal, she dares to take a radical step: imagining what could finally give her back her momentum, emotion, and desire, and the Muse created... the new Renault Clio full hybrid E-Tech. A powerful, confident, deep voiceover narrates the story. The sound design immerses us in a real cinematic experience. New Order's song “Crystal” structures the film's rising tension.

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In a country where road accident fatalities remain critically high, Toyota is taking an uncompromising approach to road safety. Under its long-running White Road initiative, the brand has launched a new film titled “Appointment”, created by Hakuhodo First and directed by acclaimed Thai filmmaker Wuthisak ‘Un’ Anarnkaporn of FACTORY01.

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It’s been more than a year since Rafa Nadal last competed on the professional circuit, yet his legacy continues to inspire millions worldwide. To pay tribute to that unique connection that transcends the sport, AS (Spanish daily sports newspaper) launched #QueridoRafa, an initiative designed to show Nadal that his story is not just about titles or victories, but also about the countless lives he has touched along the way. To bring this vision to life, AS partnered with Havas Creative to develop an innovative concept: creating a special ink from clay collected at two of the most iconic venues in Nadal’s career—the Philippe-Chatrier court at Roland Garros and the Real Club de Tenis Barcelona, home of the Conde de Godó tournament. The goal was to craft unique pens that allowed fans and admirers to write personal letters of gratitude to Nadal. Each message was penned with the very essence of the courts where Nadal built his legend, turning every letter into a tangible symbol of his enduring legacy. The initiative was supported by prestigious institutions such as the French Tennis Federation, Roland Garros, and the Real Club de Tenis Barcelona, among others, and featured contributions from leading sports figures eager to join this tribute. The most emotional moment came on December 1, when all the letters were presented to Rafa Nadal during the AS Sports Awards Gala.


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Road safety is a serious subject, but Leith’s latest activation for the Scottish Government showed it could be tackled in a way that was engaging, memorable and behaviour‑changing. The live experience was built directly on the Real Roads Don’t Reset films, which blurred the worlds of console play and social reality to show that while games can be replayed, real life cannot. The activation took that message off‑screen and into cultural spaces, inviting young men to step inside a challenge that felt playful at first but quickly revealed the stark reality. The activation was aimed at young male drivers aged 17-25, a group for whom traditional road‑safety messaging had lost impact. By using gaming language and live experience, the campaign made the risks feel immediate and personal.

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Specialist insurer, Hiscox, has unveiled a new campaign for its home insurance services titled: ‘Collections’ - an elegant series designed to reflect the obsessive beauty of collecting. Created with Uncommon Creative Studio, the campaign targets audiences whose homes may house precious collections such as fine wines, rare watches, fashion pieces, art, antiques and jewellery. The print executions have been crafted to feel as covetable as the collections themselves, with refined imagery and long copy. Each element of the design, from the photography to the typography, has been handled with the precision and care of the collections it celebrates. The art direction strips away anything unnecessary, leaving behind compositions that feel timeless, tactile and confident. It’s work that feels less like traditional advertising, and more like editorial imagery that commands the viewers’ attention.

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As the leading partner of the film industry in France, CANAL+ has unveiled ‘Tango’, its first multi-territory brand campaign entirely dedicated to cinema. Conceived by long-time creative partner BETC Paris, the campaign uses the allegory of a magnetic dance to drive home the brand’s new message: ’A great film is never made alone.’

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The government has recognised violence against women and girls (VAWG) as a national emergency. In the last year alone, one in every eight women was a victim of domestic abuse, sexual assault or stalking, with abuse among teenagers in relationships reaching troubling levels. In response, the Home Office has worked with FCB London and WPP Media’s Wavemaker team on a new phase of its ENOUGH campaign, to drive recognition and challenge abusive behaviours that have become concerningly normalised.

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Global children’s charity Plan International UK and partner agency Don’t Panic London today launch a brand new campaign, which shows viewers the incredible impact that they can have by sponsoring a child, especially when it comes to equal rights for girls. ‘Her First Day’ takes the well-known trope of front door ‘first day’ portraits in the UK, the kind to be shared with friends and family on Facebook and WhatsApp, and shows how this iconic moment in a child’s life is a truly universal one for girls all around the world. The film then reminds viewers of an important stat: 1 in 7 girls around the world will be married before they are fifteen, interrupting this vital period of education, which in turn impacts her independence and future prospects. But this is not ‘sadvertising’, the film goes on to uplift audiences with the promise that if you “back her to back herself” by sponsoring a girl and her community, you can provide her with the “books, classrooms, safety and encouragement that she needs to stay in school”. Combined with real clips of girls learning, playing and enjoying their freedom to grow, in schools around the world.

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The Saudi Tourism Authority has launched a new China-focused communication campaign, “Saudi, Immerse Your Soul in Arabia”, created by F5 Shanghai. The campaign supports Saudi Arabia’s Vision 2030 tourism ambitions, particularly its goal of attracting five million Chinese visitors annually by 2030. It responds to a key market insight: while Saudi Arabia is widely known to Chinese audiences through news narratives, it remains largely unknown as a personal travel destination for most Chinese consumers. To break through, the campaign casts a 7-year-old Chinese girl as the narrator and “witness,” creating clear differentiation from competing destinations that typically rely on adult traveler perspectives and influencer-led lifestyle storytelling.

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"The People Contract" is Makro’s commitment to stand beside small restaurant owners during a tough economic moment , not as a seller, but as a partner. Instead of starting with a traditional brand message, Makro chose to begin with action, putting real support behind the idea.

For the first act, Makro handed over its billboards across Bangkok to local restaurants. Each site was redesigned as a hyper-local food guide, spotlighting real restaurants located around the billboard and directing people to nearby small food operators.

No Makro ads. No product selling. Just visibility for local restaurants.

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Flash Bomber Bangkok has created a new campaign for Dutch Mill, including the packaging for Dutch Mill DR-1, a probiotic drink featuring three specific strains designed to support a balanced gut microbiome. The gut microbiome, a complex ecosystem of tiny organisms, plays a critical role in our health, working behind the scenes to maintain bodily balance. Dutch Mill DR-1 brings this cutting-edge science to everyone. The campaign introduces Dutch Mill DR-1 with the film “Explore the Living World in You.” The film opens with a journey through human history, highlighting how new science has the power to change the world. In this case, the world being transformed is the living world inside you—your gut microbiome.

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When Santa upgrades his equipment, one of his reindeer has to adapt. In this new Christmas film for Loxam, a reindeer finds himself taking on a string of odd jobs after being replaced by a boom lift. A playful take on efficiency — and what happens when technology does the heavy lifting.

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We had to bring back the country's most iconic jingle, "Arriba Mi Pilsener," an anthem for Ecuadorians. This time, we didn't want the singers to be the stars, so we went to different corners of the country to have Ecuadorians themselves sing this version through a Pilsener microphone.

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In the run up to the Africa Cup of Nations, Wieden+Kennedy have launched a campaign with Nike to answer its critics and remind the world that African football is the football football needs. Stifling tactics, robotic systems and players being coached to within an inch of their lives – the beautiful game is getting boring. But there’s one place where freedom, swagger and skill still rule. African football is the antidote to the prescriptive modern game. So using every disillusioned fan’s favourite phrase, ‘The game’s gone’, Nike decided to answer AFCON critics and show the world where it went. And who better to do so than football’s greatest showman, Nigeria legend Jay-Jay Okocha.

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anew advertising Bangkok has created a new film for AIS 3BB Fibre3 that tells the story of a young man from Laem Laeng Village, who grew up feeling his home was ‘less equipped’ than others – not because it lacked value, but because opportunity always seemed to pass him by. That changes when home internet finally reaches his floating village, transforming the meaning of a “landless home” forever. A Smart Home, the campaign argues, is not defined by gadgets or aesthetics. It is any ordinary home empowered by reliable internet – one that unlocks new possibilities for the people who live there. Through this story, the campaign aims to inspire homes across Thailand – from wooden houses in forests to seaside dwellings and communities at the literal edges of the country – with a simple and human message: every home can become a Smart Home in its own way.

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DoorDash this week launched its newest campaign, “For Every Reason To Stay”, created in collaboration with GUT Los Angeles, capturing one of the most recognizable social moments of the Hispanic community: when someone tries to leave a gathering… and somehow never makes it out the door. December brings peak at-home dinners, end-of-year get-togethers, and endless sobremesas, which also means endless attempts to say goodbye. Instead of treating convenience as a way to escape, this campaign flips the script: DoorDash becomes the reason people stay a little longer, delivering whatever could have been used as an excuse to leave. In the film, a dinner guest quietly attempts his exit with classic lines: “I’m tired,” “I have to wake up early,” “I should go watch the game.” Each time, friends counter the excuse with a perfectly timed DoorDash order: cafecito arrives, beers appear, snacks drop, even a TV shows up for an on-the-spot watch party.

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Award-winning director Ben Woolf has helmed Samsung’s 2025 UK Christmas ad - celebrating imagination as a superpower with the touching story of a little girl adjusting to her family’s house move. The ad, entitled “A Friend for Christmas,” was directed by Woolf via St Mark’s Studios for agency Taylor Herring and is airing online and in cinemas. It follows Laura, a child struggling to adjust after moving house and leaving her friends behind. She spends her days with imaginary friend Milo, watching neighbourhood children play outside in the snow without her. With help from her Grandad, Laura uses Samsung Galaxy AI’s Drawing Assist to realise a vivid creation, which is then brought to life on Christmas morning.

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Chicken Licken has released an original song and music video as the culmination of its #SoulFood2TheWorld campaign, uniting South African artists in a celebration of the nation's flavour, culture and spirit of generosity. The four-minute music video brings together some of South Africa's most beloved voices in a powerful anthem that embodies the campaign's core message: after decades of the world supporting South Africa, it's time to share our soul with the world.

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Emirates NBD, a leading banking group in the Middle East, North Africa and Türkiye (MENAT) region and Visa, a world leader in digital payments has unveiled a major brand campaign featuring football legend Pep Guardiola, designed to strengthen the association between banking and the world’s most powerful passion point: football. Football legend, Pep Guardiola, takes centre stage in a multi-channel, film-centric campaign from Horizon FCB. He brings his trademark philosophy of control, adaptability and precision into everyday life, showing how the skills that win on the pitch can also guide the choices fans make off it.

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Pizza Pizza has giving Toronto a taste of punctuality with its 'on-time or free' delivery guarantee by contrasting itself to the Eglinton LRT, a project that’s anything but on time. Zulu Alpha Kilo deployed a digital billboard to highlight the pizza brand's commitment to delivering on-time by driving along the still-unopened, long-delayed LRT route, stopping at construction sites and TTC stations with a cheeky message, “They Should’ve Ordered The LRT from Us.” The creative playfully pokes fun at the ongoing delays while reinforcing Pizza Pizza’s belief that Everyone Deserves Pizza, delivered when they need it, not whenever your order finally rolls in.

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