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Seen and noted
Good luck if you're not on Goodyear Y&R in Brasil has launched new press work for Goodyear.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  AIDES would like to remind everybody the importance of AIDS testings. In this film, the hand of each character appears in the shape of a gun. Indeed, we all have a weapon to make Aids disappear. Only a drop of blood from the fingertip and 30 minutes are needed to have an AIDS testing. If each of us has this easy and quick testing, AIDS will disappear. Agency: TBWA Paris.VIEW THE SPOT Narrow street view in a Toyota iQ Over the last several years, Google has managed to map almost every single square inch of the United States as part of its well-known Street View project. The company is having a much harder time accomplishing that feat in Europe. Part of the problem is that Googleâs Street View car, typically an Opel Astra, canât fit in narrow alleys that probably havenât seen a car since rear-mounted engines were considered state-of-the-art. To remedy this problem, Google has joined forces with Toyota to add several tiny iQs to its European Street View fleet. The carsâ mission is to navigate through back alleys and narrow roads in order to map them and create a more complete Street View map. The project is expected to last over six months. Instead of meandering through cities looking for streets to map, Google is asking folks who live in narrow streets and alleys to tag their location online. The project is being launched in Belgium but it will likely extend to other countries in the European Union in the not-too-distant future. The partnership is a win-win situation for the two companies. On one hand it helps Google create a complete map of Europe and on the other it generates publicity for the slow-selling Toyota iQ. Agency: Happiness BrusselsVIEW THE CONCEPT Car crash iPad Bradesco, an insurance company in Brazil, inserted an ad in the iPad version of a car magazine. When the reader turned the pages by sliding his fingers on the screen and arrived at the page of the ad, a car crashed into the side of the screen. The following message appeared: "Unexpected events happen without warning. Make an insurance plan". Agency: AlmapBBDO Sao Paulo.VIEW THE CONCEPT Discover perfect ripeness Nespresso Naora is a limited edition late harvest coffee with unique aromas. The site is video driven, and conveys the importance of timing in harvesting through a 3D landscape that calls for exploration. Agency: Hello Monday.http://www.nespresso.com/naora/?=en_US VIEW THE CONCEPT Meet the dark residents 10 quirky characters, 10 creepy motion posters, 10 custom themed environments. By combining design and technology, this feature offers a rich visual experience across desktop and mobile platforms.VIEW THE CONCEPT  Ruff Haus Pets was the winner of The UPS Storeâs âPromotion Promotion,â a Facebook contest in which the grand prize was a $50,000 advertising campaign with Doner. Ruff Haus Pets has a robust sense of who it is, and who it never wants to be which made it stand out from the other contest entries. Ruff Haus Pets sells natural and healthy products for cats and dogs. They specialize in organic, raw foods as well as unique toys and treats. The owner mixes his own quirky rock-and-roll style with his passion for pets and created a store for people as in love with their four-legged family members as he is.VIEW THE FIRST AD VIEW THE SECONDAD SKY TV brings 2012 OLympics Home SKY Television has secured the rights to broadcast the London 2012 Olympic Games in New Zealand. And for the first time, Kiwi sports fans will be able to witness every moment of the world's biggest sporting event the way it's meant to be seen - across 5 dedicated channels on SKY Sport. To pique viewers' interest in The Games, DDB New Zealand created spots that delve deeper than your average sports highlights reel, and offer an insight into what makes each sport uniquely impressive at the Olympic level. VIEW THE ROWING SPOT VIEW THE GYMNASTICS SPOT VIEW THE CYCLING SPOT VIEW THE SWIMMING SPOT  Regional newspapers are usually printed on cheaper quality newsprint. Consequently dark colours bleed off the page and readers often end up with stained fingers. DraftFCB+ulka Mumbai used this âproblemâ to their advantage, to communicate the benefits of Tata Motorsâ 24x7 On-road Assistance.VIEW THE AD Guest judge: Tripp Westbrook, Partner/ECD, Firehouse, Dallas This week's guest judge is Tripp Westbrook, Partner/Executive Creative Director, Firehouse.There are several really nice spots to choose from in this bunch but Iâd have to say my favorite was the GettyImages. spot. The spot is a wonderfully simple idea, technically complex, yet does a great job of demonstrating what Getty has to offer. Going all the way to bingo might have been too far, READ MORE Dream sequence If your phone could truly sleep, what would it dream? A new interactive cinema experience created by Sprint in partnership with Team Sprint integrated brand agency Digitas and ad agency Leo Burnett encourages moviegoers to turn off their mobile device in exchange for a custom mobile dream. At the outset of the user's movie theater experience, Sprint's 30-second PSA film directs people to text the word "dream" to 60602 before putting their mobile phone to sleep or turning the device off. Once the mobile is awakened after the movie, users will find a text prompt asking them to opt-in via Facebook. After opting-in, users are rewarded with a personalized 15-second film capturing what the device has been 'dreaming' while switched off.VIEW THE SPOT Get stuck into the classicsShow us your hairy mug Over 73% of Taiwanese men think that grooming is just about cleanness, preferring a clean-shaven look over any type of beard and stubbles. In order to increase penetration of Philips grooming kits, OgilvyAction Taipei created "Low-tech Augmented Reality Mugs" to spark their interest and elevate any possible look they may have after grooming. Let's attract them from too focusing on hair. From hair to beard.VIEW OUTDOOR You cant hide from the following eyes It worries small business owners and landlords that they can't keep an eye on their assets around the clock. And yet they don't see the benefits of contracting a surveillance company for their commercial activities and private properties.That's why Security Service via Publicis, Milan placed interactive posters in commercial and residential areas, to demonstrate how safe it feels to be under constant watch. Using a simple perspective trick, the eyes of a Security Service agent were permanently following passers-by. VIEW OUTDOOR What you want to get your hands on Scion and global creative agency ATTIK are literally putting the pedal to the metal in the youth-focused automotive brand's national cross-media launch campaign for the all-new, 200hp, rear-wheel drive 2013 Scion FR-S sports coupe. VIEW THE SPOT VIEW THE GENES AD VIEW THE REAR WHEEL AD An invitation written in the sand IBM was finding it increasingly difficult getting people to attend its seminars and conventions. Fewer and fewer wanted to travel and spend time out of office or home.So getting them to come to a new office opening seemed a task that had disaster written all over it. That was until Ogilvy & Mather, Bangalore came up with an invite with a difference.What invitees got was a large black box that contained a pouch of sand. VIEW THE AD  Campaign for a book retailer from Jandl, Bratislava showing the power that books have over those who read them. Books can change lives. VIEW THE TERROR AD VIEW THE CREEPY GUY AD VIEW THE COMMIE AD A sale worth fighting over To promote and create excitement around the much-anticipated Harvey Nichols Part Sale Y&R, Dubai created this print ad. The concept is a fun, fresher take on the Harvey Nichols Part Sale, one that bring exciting images to your mind on the incredible mayhem that will ensue. The dresses/suits have become more affordable. And metaphorically, it is like a plate of freshly poached salmon in the line of sight of hungry pelicans. You can imagine what's going to happen next.VIEW THE AD  Set within a lush, handcrafted backdrop of an idealized tea plantation with a crisp, clear river running through it, the television commercial created twofifteenmccann for the Coca-Cola family's newest global brand promises a unique experience from the very beginning. VIEW THE SPOT Sustagen - essential for your kids How do you build awareness of Sustagen Kid Essentials (a paediatric nutritional supplement), and make it relevant to parents of kids aged 1â10 years? You tap into parentsâ concerns about their kids not eating properly, and build on a truth that most Australian parents can relate to: chucking uneaten food in the bin. This insight is at the core of a new 30-second TV spot and print campaign for Sustagen Kid Essentials, created by Ogilvy Healthworld Sydney. The simple message is that when you throw away the food your kids wonât eat, you could actually be throwing away the nutrition they need â which could have serious consequences for their development. âThis is something every mum and every dad can relate to. We wanted to deliver this message in a simple, dramatic way, using the household bin to tell our story. Every time the food goes in, the child is pushed further away, making the consequences of under-nutrition tangible,â says Toby Pickford, Creative Director. VIEW THE SPOT I choose to make my land come alive The campaign tells the real-life story of Dr Pongdit â a surgeon and former hospital director, who left behind his prestigious medical career to become an agriculturalist. Targetting not only Kubota users and dealers, this insightful story sought to connect with the general public, igniting Thai pride in their agricultural heritage. commercial starts with Dr Pongdit as a young man, "I made a decision without any ideology," says his voice-over, "It came from my ancestral lineage, to help me realize what my vocation should be." As happy children play in the fields, the doctor's voice-over says, "I choose to make my land come alive, and I choose to stand beside my agricultural friends," as he and his fellow farm-workers battle the elements to protect their sapling trees from a torrential storm. The TVC concludes with, "Kubota strives to develop both technology and knowledge for agriculture to be the force driving every agricultural spirit."VIEW THE SPOT  The label on the piggy bank reads 'The First Reusable Piggy Bank'. It looked like any other normal piggy bank until the meaning of the claim was revealed when the piggy was broken. Inside was a tube of Fevikwik, the instant adhesive.Print from Ogilvy & Mather, Mumbai VIEW THE AD  The insight is that people do not think of flatbread as something other than a sandwich. They don't see it as an creative alternative. Therefore, Saatchi & Saatchi, Stockholm want to inspire people to use flatbread in new ways, particularly rolling, chopping, fold and Wrapping. We show the diversity of applications by highlighting inspirational recipes; an exciting contrast to what flatbread stands for today. The films will inspire you to purchase together with a younger target group to be interactive with Polarbrod by their willingness to share their own videos and recipes.VIEW THE RULLA SPOT VIEW THE SNITTA SPOT VIEW THE VIK SPOT VIEW THE WRAPPA SPOT The burger needs a name Create your own burger and become the most famous 'burger' (citizen) in Holland. Choose your ingredients, invent a great name and you could be on the McDonalds menu and on your way to stardom.Site from Tribal DDB , AmsterdamVIEW THE CONCEPT  In every part of this vast continent you'll find a wide range of unique experiences and attractions that are sure to deliver the most original and memorable holiday you've ever had. Explore 14 feature destinations to inspire your Australian Holiday. A major international campaign out of DDB Group, Sydney.VIEW THE SPOT  Summer and ice cream turn you into a child. Estonian summer is the best time for eating Estonian ice cream and doing childish things.Spot from The Division Tallinn.VIEW THE SPOT  The outdoor phase of GPYR's Army Pilot campaign launches next week, as a follow up to the print campaign that launched earlier in the year. The campaign shows how action-packed flying an Army helicopter can be - keeping low to the ground, flying in incredible locations, and coming to the aid of our soldiers are just a few examples of why this role is so exciting. VIEW THE AD VIEW THE TIGER AD VIEW THE BLACK HAWK AD  It's a big year for Great Britain and for Weetabix, Britain's number one breakfast cereal, which will be getting Brits in the festive mood with its special edition 'Fuel Britannia' packs a playful subversion of the British anthem title for 'Rule Britannia'. To mark the occasion BBH has created a tactical print campaign that will run this weekend ahead of the Queen's Diamond Jubilee. The ad features three Weetabix carefully laid out on an ornate set of tableware from the bespoken fine china company Thomas Goode, which enjoys three Royal Warrants to supply the Royal Family. This is clearly a breakfast for somebody very special. Weetabix also has the Royal Warrant of Approval from the Queen, testament to the provenance and quality of the brand. The Warrant has also been reintroduced to the Weetabix pack in line with the launch of the new 'Fuel Britannia' packs.VIEW THE AD  This ad from Mercury360 Bucharest was published in the Romanian Magazine "Decat o Revista" (Just a Magazine).grow awareness of the Romanian Association for Debate, Oratory and Rhetoric & convince young and smart people that debate is a sport of the intellect.Confrontation of ideas and arguments leads fighters closer to the truth. So, in a professional debate, the truth comes from opposite arguments and it is only one: Debates makes you smarter. VIEW THE AD  1 in 3 homeless women are victims of rape. Print from Publicis Conseil, Paris.Stop the nightmare on www.samusocial.be.VIEW THE FIRST AD VIEW THE SECOND AD  Since they're kids, NHL players dream about winning the Stanley Cup. This spot from Y&R New York highlights that moment when the dream finally comes true. Through the traditional on-ice team photo, we can see that even though it takes a man to win the Stanley Cup, the overwhelming joy brings you right back to childhood.VIEW THE SPOT What happens when you change the air? Argentine-based production company Hachiko Films, just completed their last work for Halls via JWT Buenos Aires Directed by Maureen Hufnagel, this spot based on the concept "A change of air changes everything", depicts what could happen if we hypothetically moved the air from one place to another one completely different. For instance, what would happen if we released the air from a hippie community into a heavyweight fight?With a humorous vision, this piece is definitely a change of air for a brand like Halls.VIEW THE SPOT The dangers of mechanical movement exposed Minor user errors cause most accidents in elevators and escalators, but the consequences can be serious.Finnish elevator company KONE wanted to make a safety campaign about this issue both internal and external. How did 358 Helsinki communicate that without being condescending or preachy. We decided to focus on the little things: tie your shoelaces so they don't get stuck between escalator steps, press the "open door" button instead of jamming yourself between closing elevator doors, and help kids to use the equipment right. Little things matter in safety.VIEW THE SCARF SPOT VIEW THE SHOELACES SPOT « First « Previous Next » Last » 6 of 7 |
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