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Seen and noted
Polaroid: Real Connection Polaroid collaborated with Ridley Scott Creative Group's European office on a multi-film campaign to mark the next chapter in its brand story. The campaign celebrates the magic of capturing human experiences on a tangible Polaroid photo in the digital age. With creative through the Ridley Scott Creative Group, and production through RSA Films Amsterdam, the Forever Now film series, launching with film Real Connection, looks to celebrate the little moments. Now more than ever it is easy to get lost in a world of digital distractions. VIEW THE SPOT  Volkswagen offers an ode to "Here" in a new series of films from DDB Paris. In the very particular context of the lockdown exit in France, Volkswagen has launched a new campaign along with a dedicated offer (the "Better days" - a series of exceptional deals including 3 years of warranty and 3 months worth of rent offered). A campaign by Volkswagen to celebrate our new-found freedom and the return of the simple joys of life. This idea inspired Volkswagen's latest films by DDB Paris. Instead of creating a direct connection with the current events, the films take a more universal approach, reaffirming the human values of the brand. VIEW THE PLAY SPOT VIEW THE LIE DOWN SPOT VIEW THE DIVE SPOT VIEW THE WALK SPOT VIEW THE RUN SPOT VIEW THE FLOAT SPOT VIEW THE SLEEP SPOT  In times of a pandemic, Goodyear went to social media to encourage social isolation. Through the metaphor between life and the road, the film also illustrates the importance of taking advantage of the moment to rethink values and prepare for the resumption of the normal route.Agency: Dmc Propaganda VIEW THE SPOT TAB: Play Will Find a Way TAB continues to roll out its new campaign, ceated by M&C Saatchi, Sydney, supporting the 'Long May We Play' brand platform this week, asking Australia's sports fans to 'help play find a way'. TAB is doing its bit to bring sport back to the people by encouraging fans to download the government's COVIDSafe contact tracing app to help fast-track the return of sport - to the fields, tracks and pubs. With the government flagging a direct correlation between the number of Australians with the app and the further easing of restrictions, TAB wants to remind sports fans that downloading the app is the quickest way to get back to the stuff we miss the most.VIEW THE REQUIEM SPOT VIEW THE AD  In Africa, many of the measures we've put into place, like quarantines and social distancing, are more difficult to implement, which is why non-profit SpeakUpAfrica, in collaboration with media group and creative agency Yard, helped create a campaign to develop awareness of the critical actions that need to be taken. Working with artists, singers and athletes, they developed a series of vibrant "Cool Notices" graphic illustrations for the well-known personalities to post online in order to reach an important community of their followers, African youth. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD VIEW THE SEVENTH AD RUNT: The First Bumper Sticker in Space Rob Rutherford and Darren Borrino are New York-based creatives who have just relaunched their offering (runtnyc.com) To celebrate the launch, they came up with an idea to piggyback on another big launch by a fellow South African: the SpaceX and NASA manned mission to the ISS. In their own words from their LinkedIn post: "We pitched a dumb but extremely ambitious idea to Elon Musk on Twitter. He's being pretty coy so far but fingers crossed tomorrow's big launch is our big launch too. We'll keep you posted."Agency: RUNT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Mexsana: Freedom Inspired by William Wallace from Braveheart, Mexsana, a feet deodorant from Bayer, launches its new freeeeeedom campaign.Agency: Sancho BBDO VIEW THE HOME TV SPOT VIEW THE DESERT TV SPOT VIEW THE SOCCER TV SPOT VIEW THE HOME PRINT AD VIEW THE DESERT PRINT AD VIEW THE SOCCER PRINT AD HotPop: Pop Life - The Most Realistic Social (Distance) Game Eve HotPop presents: Pop Life - the most realistic social (distance) game ever. Due to Coronavirus regulations in Israel, schools have been closed and teens are social distancing and staying home, we all know what teens love doing at home (no! not that, the other thing) playing video games. Therefore, HotPop, Israel's most loved microwave popcorn brand Created the most realistic social (distance) game ever for teens, where their avatars stay at home just like them, and do nothing. We launched the game with the help of Israelis leading gamers and influencer's.Agency: Mccann TLV VIEW THE CONCEPT KFC: Zinger Poems KFC's much loved Zinger Burger had disappeared from the menu and people had really started missing it. So for the burger's return we published its private poetry to show the lovers the feeling was mutual. Because what better way for separated lovers to communicate than with bad poetry?Agency: Stanley St PLAY THE GOLDEN SPOT PLAY THE SEAS SPOT PLAY THE DAYS SPOT Validated Tradies: Shady TradieA lot of the time, we hire trades-people based on their word. But it's not always the best way to validate a tradie. Agency: Southern Cross Austereo PLAY THE SPOT  Halal directors, From Form, Johan Kramer & Steffen Haars each directed one of these 'Shot at Home' spots for Skoda. Agency: Optimist. VIEW THE HAARS SPOT VIEW THE KRAMER SPOT VIEW THE FORM SPOT VIEW THE BEHIND THE SCENES SPOT Mulino Bianco: The Pursuit of Happiness Forty-five years after its founding, Mulino Bianco - one of the biggest brands among the Barilla company and the leading brand of baked products in Italy with more than 140 references in its portfolio, the brand which has established the breakfast culture in Italy - launches a new advertising campaign that focuses on people and their personal pursuits of happiness. Especially in these moments marked by fears and uncertainties. In a campaign created by Publicis Italy and directed by award-winning filmmaker Gabriele Mainetti, Mulino Bianco reminds Italians that happiness is possible even today.VIEW THE SPOT  Serviceplan Spain has released this new Visit Valencia campaign. The positive spirit of the Visit Valencia campaign presses the on button to stimulate the beginning of tourism recovery in the region. The campaign features a film voiced by well-known Spanish musician Sole Gimenez, whose lyrics partner perfectly with an uplifting film inviting tourists to embrace the simple joys of life that Valencia has to offer, such as gastronomy, natural beauty and the sea. Serviceplan Spain launched the first Visit Valencia tourist campaign during phase 1 of the de-escalation of lockdown measures in the city of Valencia. VIEW THE SPOT  Battersea, creative agency FCB Inferno and media agency MG OMD, have launched the latest work from their 'Rescue Is Our Favourite Breed' platform with a new film showing 'Rescues to the Rescue'. The UGC film, set to Jess Glynne's track "I'll Be There", is a celebration of all the different ways that rescue dogs and cats are helping people cope during lockdown, and driving visibility of rescue pets by highlighting the integral role rescue dogs and cats have played during this unique moment in time, whether helping us work from home, or even joining our workouts.VIEW THE SPOT Imperial Homes: Truck For your protection during these uncertain times, don't settle for anything less. Choose tough.Agency: GIGIL VIEW THE SPOT United Way: No Home Our lives have become centred around one thing: staying home. But what if you don't have one? Not only are you unable to meet your basic needs, now you may be more exposed to a life-threatening virus. This sounds like a nightmare, but for hundreds of people in Halifax - it's their daily reality. The 'No Home' campaign was created by Wunder, Halifax for United Way to raise awareness of this issue and raise money to help address it.VIEW THE TV SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD VIEW THE SEVENTH AD VIEW THE EIGHTH AD VIEW THE NINTH AD  During the current coronavirus pandemic, many people still ignore the basic rules of quarantine and personal security. We can say that the ability to preserve the quarantine - is a kind of art. This is how we came up with idea of "Art of Quarantine" campaign, launched in association with Ministry of Culture and Information Policy of Ukraine. Classic art pieces get a new look and teach how to stop the spread of COVID-19 and stay safe. As a part of global campaign #FlattenTheCurve, we aimed to stop the spread of the disease and share this message to the maximum number of people all over the world.Agency: Looma VIEW THE MASK AD VIEW THE SANITIZER AD VIEW THE CARD AD VIEW THE SUPPLIES AD VIEW THE DELIVERY AD VIEW THE DISTANCE AD VIEW THE ISOLATION AD VIEW THE GLOVES AD VIEW THE HANDS AD  This campaign brings attention to the traumas caused by Covid-19 in health professionals.Agency: Sin Comunicacao VIEW THE AD  With schools closed indefinitely due to COVID-19, the need for early childhood education digital resources has never been greater. It's driving parents to search for new and more innovative ways to entertain and stimulate their kids' growing minds, and as a partner of parents, Wyeth Nutrition China knew this was the perfect time to help. Ogilvy Shanghai, in collaboration with Wyeth's premium infant formula brand Illuma, launched the "Voice Doodler", a one-of-a-kind mobile experience on WeChat that lets parents and children create their own digital storybooks using nothing but their voice. At the touch of a button, users can narrate their stories and see their words transformed into animated illustrations in real-time. Using a combination of speech recognition technology and machine learning, the "Voice Doodler" enables a revolutionary and personalized storytelling experience, and a whole new way to help children nurture their imagination and unleash their inner talent. The stories are also sharable, giving families separated by lockdowns and travel bans a whole new way to connect during this difficult time.VIEW THE SPOT Madeira Tourism Board: Stay At Home For Now Madeira Tourism Board urges people to keep dreaming of travel but to 'Stay At Home For Now'.Agency: Urbanistas, Portugal. VIEW THE SPOT  Burns Group, New York has released this 'Fake It Til You Lake It' campaign for Labatt Blue.VIEW THE CAMPFIRE SPOT VIEW THE KAYAK SPOT VIEW THE TUBING SPOT VIEW THE WAKEBOARD SPOT  McLaren have launched a new campaign for the 765LT, the latest in the LT line of stripped back, raw and track ready McLaren supercars. The campaign is the first produced in collaboration with VCCP who, since winning the competitive pitch last year, have been working to bring more of the brand's heritage for technology, purpose lead design and pure driving thrill to life. The launch idea came from the insight that McLaren's engineers and designers are set near impossible tasks for each new model, which they brilliantly exceed.VIEW THE SPOT  Dove has always supported all women to wear their hair their own way. Agency: Ogilvy Paris. VIEW THE SPOT Wateraid: You Can't Have a Rainbow Without Water 'You Can't Have a Rainbow Without Water', yet one in four health centres globally still don't have water. A crucial first line of defense against COVID-19. Agency: Don't Panic, London. VIEW THE SPOT Clarins Skincare: Naturally Moist Hands Skincare brand Clarins has thrown out the cliches of the category with a recent Russian ad for its men's range, which sees a fearless thrill-seeker spin, roll and leap across the tops of skyscrapers. The ad has been designed to give viewers a physical reaction, triggering their so-called reptilian brain (or R-complex), by placing them in the action. The timing of the ad is interesting as people under lockdown are feeling a bit bored and under-stimulated, so this could be a much-needed jolt of excitement. However, the ad was actually shot before lockdown hit Russia - but the high octane thrill has proven to be popular with viewers bored of earnest entreaties from brands.Agency: Proximity, Russia VIEW THE SPOT  Using the power of animated storytelling, StrawberryFrog has launched this spot for Northwell Health, aimed at fighting COVID-19. The spot titled "Fearless Leader" is the story of a young girl who rallies New Yorkers to assist health care workers in the pandemic. The 30-second animation begins with the girl inside a Northwell hospital during the height of the patient surge that overwhelmed metro New York hospitals in late March. She witnesses firsthand the devastation COVID-19 leaves upon patients, and the tireless commitment of caregivers on the front lines. VIEW THE SPOT  Team One has launched these two spots for Lexus inviting guests to imagine new journeys and welcomes them back to dealerships, both online and in person, with exceptional offers. The spots consist of all-new footage shot during quarantine using helicopters, drones and camera cars in multiple locations, adhering to social distancing guidelines. Not a single client or agency staffer was on set. The epic open road is the hero, with a bird's eye view of scenic routes through farmland, cities, mountains and deserts. VIEW THE QUESTIONS SPOT VIEW THE ROAD AHEAD SPOT  On Portugal's last days of lockdown, ActivoBank introduced a new digital campaign with a simple but powerful concept - what's the first thing you're going to do when the lockdown is over? The campaign tried do answer this with several web films featuring ordinary things like walking on the beach, having an espresso or a beer, going on a road trip or hugging someone dear to you. According to Marcelo Lourenco, ECD at Coming Soon Lisboa - the agency behind the campaign - "Each spot reminds us about a time when we took for granted the most simple things - which are exactly what we're missing the most right now". VIEW THE BEACH SPOT VIEW THE ESPRESSO SPOT VIEW THE ROAD TRIP SPOT VIEW THE BEER SPOT VIEW THE HUG SPOT  In Brazil, Heinz Ketchup is made with only six 100% natural ingredients: tomato, sugar, vinegar, salt, onion and natural flavors. Amid the Covid-19 pandemic crisis, which is putting people among vulnerable social groups at risk of hunger, agency Africa and Heinz decided to take action by transforming its six iconic ingredients into baskets, which in turn are being donated to Gastromotiva - a non-profit organisation that uses gastronomy as a tool of social transformation, providing education in gastronomy, dignity, work opportunities and well-being for talents in communities, especially the outskirts. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Session: The Fit PosterMarumby Auto Shopping: Not Reserved For the Elderly Marumby Auto Shopping, a car store in Curitiba, Brazil, even on its reduced hours, has received elderly customers who want a new car. And this is an unacceptable during a pandemic crisis because they are part of the risk group. So we painted messages on their special parking spots telling them that more important than buying a car right now is to take care of their health.Agency: LCT VIEW OUTDOOR Brawny: Giants Take Action The Brawny Giants Initiative, which recognizes and provides support to individuals taking action, is asking consumers to nominate members of their community who are making a difference. Share the story of a giant you know though the campaign website. Agency: Joan Creative, USA. VIEW THE CONCEPT Korean National Police Agency: Hope Tape On International Missing Children's Day (May 25), Cheil Worldwide and Korean National Police Agency (KNPA) announced the launch of 'Hope Tape', a campaign to help find long-term missing children. In South Korea, 661 children have been missing for over one year, and 638 of those have been missing for more than five years. Cheil created a new packaging tape, called 'Hope Tape' which contains details of 28 children who have been missing for a long time. With 'Hope Tape', boxes delivered to every corner of the nation will be transformed into a new medium to spread information that are crucial in finding missing children.VIEW THE CONCEPT Guest Judge: Justine Armour, CCO, Grey New York This week's guest judge is Justine Armour, chief creative officer at Grey New York. Have you guys been watching TV lately? Obviously there's no way I was about to give any points to a Covid montage today. No way. But! I've also been inside my apartment in New York for 10 weeks, almost every friend has fled the city, and starting a big new job four seconds before the pandemic has made me feel constantly off my game. So that Nike spot hits a little different than the rest. And I really needed this rendition of Life on Mars today. I kinda wish Lebron didn't say 'right now we're fighting for something much bigger than a win', but you know what? He's right. And it's going to turn out ok, eventually. I'm really glad this spot exists, even if just to set the bar for the rest of us. We're allowed to do these ads, I guess, but we need to do better. READ MORE Gatorade: Unpaid Product Shot There is a reality: hiring the biggest soccer stars and having them drinking Gatorade on a huge advertising campaign would costs millions of dollars; so how can we have James, Cuadrado, Mina, Zapata and all the celebrities of the Colombia National Team? That's why we invite Colombians to do it for us, in real time, during the most expensive broadcasts of all, Colombia's matches in the 2019 Copa America. We leverage on the live broadcasts to invite people to photograph the players while they were drinking Gatorade, and to share the photos on their own social networks to win the same squezeer that the professionals use on the pitch.Unpaid Product Shot. This would have been an extremely expensive campaign⦠if we had paid the image rights of the players, the production of the material and the investment in media. But with the help of the Colombians we co-create the PRODUCT SHOTS using the best and the most expensive players, and the best thing is that we pay for them with squezeers. Cost per Squezeer: $1. VIEW THE CONCEPT  As professional competition slowly returns around the world, Nike remind us of the feeling of fandom. The thrill of experiencing disbelief, with all its reawakening power. And, more over, the joy of collective celebration. "Never Too Far Down," a film narrated by LeBron James, will air during Tiger Woods' return to the golf course. It extends Nike's "You Can't Stop Us" campaign. Agency: Wieden Kennedy Portland.VIEW THE SPOT |
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