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Seen and noted
Bunnings: Light Up The Warehouse On Friday 27 November Bunnings launched its biggest ever Christmas activation, which was created and brought to life by strategic brand, commercial and experiential agency Bastion EBA. To bring a little magic to this Christmas, the activation involved lighting up one of their Melbourne warehouses, Bunnings Warehouse Maribyrnong. This resulted in a spectacular Christmas lighting display, with the warehouseâs 13 metre high facade completely lit up. Over 200,000 LED and festoon lights from the Bunnings Festive Lights Range were used to create the spectacle. The largest feature piece was a 9-metre-tall Christmas tree. Other festive details for the visual brand display included extra large Christmas presentsVIEW OUTDOOR Human Nature Sunscreen : Beach Guardians Human Nature, a Philippine-based international social enterprise brand of genuinely natural products, has partnered with Wunderman Thompson Hong Kong to launch a new campaign titled 'Beach Guardians' for the Philippines market. Using the same techniques taught to police dogs, Wunderman Thompson HK worked closely with professional trainers to create a team of dogs to âguardâ people from the sun. VIEW OUTDOOR Kayo Sport: The World's Biggest Footy Fan Scarf We created a new brand platform for Kayo (Australia's biggest sport streaming service) celebrating all the values, lessons and entertainment sport brings into our lives. To launch it, on the eve of the 2020 football season finals, we converted the Southern Hemisphere's biggest billboard into a giant football fanâs scarf. An epic feat that helped put Kayo in the conversation around the finals series & lead to a spike in new subscribers.VIEW OUTDOOR Cadbury: Secret Santa Cadbury Secret Santa is back for the third year in a row; giving you the chance to send chocolate secretly to someone you love once again. Traditionally Cadbury has allowed people to send chocolate for free through their much loved touring Secret Santa Postal Service. However, to ensure the experience is safe and accessible this year VCCP has moved the entire experience online. VCCP CX, the digital design and engineering division of VCCP have created the first virtual Postal Service for Cadbury for Christmas 2020. They have done this with the help of UK live streaming experts Groovy Gecko and experiential production partners Bearded Kitten. VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Campbells: Save The Snow Day Campbellâs has launched an online pledge on SavetheSnowDay.com created by Leo Burnett Chicago, calling families who believe hills were made to be sled down, cold days call for hot soup and in shutting screens off, and putting snow pants on, to pledge their support to save a cherished winter tradition. The snow day has always been a time honored tradition, but with the adoption of virtual classrooms and e-learning, these magical days are under threat with the real possibility of extinction. VIEW THE CONCEPT Bentley Bentayga: New Bentayga Interactive Virtual Experience Bentley Motors in Asia-Pacific launched an innovative campaign to celebrate the arrival of the new Bentayga in the region. The campaign was filmed in Singapore and in Crewe, England, demonstrating a synergistic effort between the regional arm, retailers across Asia-Pacific and headquarters of Bentley Motors. The resulting interactive virtual experience is now made accessible online.VIEW THE SPOT Guide Dogs Australia : An Experiment In TrustSurfStitch: Live Offline Shop Online The new TVC and digital campaign celebrates a âlive offline, shop onlineâ mentality with a light-hearted narrative which showcases escaping âthe nightmareâ of the change room and partnerâs couch whilst highlighting the speed and ease of shopping online with SurfStitch.VIEW THE SPOT Kulov Vodka: 6 Takes Of Drama In the new entertainment titled â6 Takes of Dramaâ, Kulov Vodka encourages everyone to distill their thoughts before posting something. A simple way to avoid many upsetting exchanges on social media nowadays due to impulsive posts. In fact, as the story goes, the more times you distill (6 to be exact), the better results you get. . Latest work from GREYnJ United Bangkok.p.s. To go along with the 6 times distillation message, the film is 6 minutes long. Enjoy. VIEW THE SPOT Extreme Energy: Unstoppable The spot follows Dj Bozza on his surreal journey. Viewers see him being amped-up and cheered on by a growing group of characters whose costumes and performance reflect a post-Afro Futurist style.VIEW THE SPOT  Honda wanted to launch a new model of the mini sport motorcycle with a new name change from MSX to GROM, and at the same time, give a new brand positioning as a motorcycle made for DIY customization.Therefore, we created an online film that tore away from how motorcycles for young generations are usually perceived and showed how GROM allows its rider to express themselves individually with endless customized styles. The film also conveys an intriguing visual which is a rebellious take on every other motorcycle ads. VIEW THE SPOT Aldi: The Real Surprise Of Christmas ALDI is mainly known for its low prices, but not enough for the quality of its products. We often tend to think that the more expensive a product is, the higher its quality. So, in order to show consumers that it is possible to find quality products even at low prices, ALDI decided to shake up this preconceived notion by conducting ... consumer taste tests. The brand and its agencies started from a simple observation: the French want to consume quality products, especially during the holidays. So, the brand sought to demonstrate that it is possible to enjoy quality products at Christmas, without going broke. VIEW THE REAL SUPRISE SPOT VIEW THE PAIN SUPRISE SPOT VIEW THE FOI GRAS SPOT VIEW THE SMOKED SALMON SPOT  Belgium was hit hard by Corona. Leading to an extremely strict lockdown. As a family brand, McDonald's wanted to tell the story of this lockdown.as seen by the kids.This results in a funny but magical commercial, made by TBWA Belgium. VIEW THE SPOT Babyshop: Our Heartbeats Babyshop, a leading childrenâs retailer in the UAE, is seeking to grow its affinity and relevance with the Emirati population. To do so, it has created and shared a unique perspective (its first major campaign for National Day in the UAE), doing something that no brand has explored when it comes to national days in the region: VIEW THE SPOT Swedish Childhood Cancer Fund: Great To Good This Christmas we let children affected by cancer make their own sales pitch to get companies to support childhood cancer research. In this print ad posted in Swedens biggest business paper, nine year old Eston dresses up as a business man, ready to take your company from âgreatâ to âgoodâ, not the other way around. VIEW THE AD  Directors Think Tank Malaysia and Flock Creative Network Jakarta have teamed up to promote the 'WIB sale' for Tokopedia. The shoot was meant to be three days, but this got cut to two days due to heavy rain. The post was so important to this job and time was limited. I must say that Hilton and his amazing team went above and beyond to deliver such an amazing and complex job in such a short time period, this also included two-three days of mapping. In the end they managed to deliver two 2 min versions and some 15sec versions.VIEW THE SPOT Burger King : Voice Of The SilentCall Of Duty : Moment Of Truth Gamers worldwide have been counting down the days to the release of the new Call of Duty: Black Ops Cold War. In Sweden, Activision decided to launch a local campaign aimed at those who enjoyed playing video games but didn't necessarily identify themselves as hardcore gamers.The game play takes place during the final years of the Cold War. An era where information was considered a vital asset, and polygraph tests were a common way to get hold of it. The Swedish advertising agency Stendahls came up with the idea of using famous artists and influencers, and putting them in a situation that most celebrities are familiar with Q&A sessions. VIEW THE CONCEPT  As the clock ticks down to the holidays, Santa, played by Steve Carell, realizes that the usual gifts are just not going to cut it not after the year we've all had. With just days to spare, the elves have to come together, rethink their whole operation and attempt to pull off the biggest holiday miracle in North Pole history. VIEW THE SPOT Adobe: Special Delivery Among everything else, 2020 brought uncertainty for many businesses and their owners, as well as their customers. In a new spot as part of the 'Business Moves With Adobe' campaign, Adobe, in partnership with creative agency 72andSunny Los Angeles, illustrates how digital transformation with Adobe Acrobat and Adobe Sign help make it possible for all businesses to transform and accelerate into the future. VIEW THE SPOT NHS England & NHS Improvement :Think 111 First NHS England and NHS Improvement have launched a major new campaign which aims to encourage use of the 111 service as a means of accessing A&E. The integrated push was created in partnership with M&C Saatchi.As part of the ongoing 'Help Us, Help You' activity which encourages the UK population to continue to access NHS services during the COVID-19 outbreak, "Think 111 First" aims to make it people's first instinct to contact 111 when they think they need A&E for an urgent but not life-threatening medical need.VIEW THE SPOT  Takeaways are a big decision that can make or break an evening. If you get it right then everyone is happy, but if you get it wrong then itâs not just the meal thatâs ruined, itâs the whole evening. That's why Domino's has launched a new through-the-line brand platform 'We Got This' to remind people in the UK & Northern Ireland that not only is Domino's the perfect food for everybody, for every occasion, but with its unrivalled end-to-end delivery service itâs always the most reliable option. VIEW THE SPOT Born Free Foundation:Nature"s Closing Down Sale Born Free Foundation is adopting the style and approach of sales advertising and applying it to the natural world in "Nature's Closing Down Sale" a campaign urging people to adopt an endangered animal while they still can, and timed to coincide with Black Friday. Created by ENGINE, at the heart of the campaign is a 60-second social film in which a larger-than-life salesman - played by English actor Harry Peacock highlights that wild animal populations worldwide have declined nearly 70% in just 50 years. With the numbers of many much-loved animals such as tigers, elephants and rhinos - dangerously low, and falling still. VIEW THE SPOT St Vincent De Paul: Impossible Choices Creative agency In the Company of Huskies announces the launch of St. Vincent de Paul's (SVP) annual appeal. SVP is Ireland's largest charity and they receive more than 150,000 calls each year, usually from people in need of food. Unfortunately, the number of people that need help has grown this year. With many normal channels for donations, such as church gate collections and the SVP's shops, being disrupted due to the pandemic, this year will be the most challenging. VIEW THE SPOT Intermache: Something Bigger Than Christmas Intermarche has decided to embrace and pay tribute to the response to this historic health situation. This film is not about Santa Claus, but rather about those who have sacrificed everything to take care of others: health workers, the sometimes forgotten heroes of the year 2020. The brand is thus affirming its desire to be with the French people, as close as possible to their lives, by departing from the traditional Christmas commercials films that blossom every year. Accompanied by its Romance agency and director Katia Lewkowicz, Intermarche takes 3 minutes to pay tribute VIEW THE SPOT  Select Harvests has launched âEat Lucky. Live Luckyâ, a new positioning and integrated brand campaign for its household favourite, Lucky Nuts.Lucky Nuts has not released a national consumer campaign for some time and required a memorable hook to remind consumers of the brand in particular the brand name.Created by Saatchi & Saatchi, the national campaign is set to launch on broadcast television, across social and in print. Jae Morrison from Finch directed the campaign film.VIEW THE SPOT « First « Previous Next » Last » 6 of 6 |
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From Tinkerbell, Australia a new spot for Guide Dogs Australia
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Print from Italy for Dottori 
Campaign for Alcoholics Anonymous.