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Seen and noted
 'Relief' created by Mercado McCann for TyC Sports (Argentinian TV broadcaster) for the Olympic Games seeks to reflect the effort and emotion of each athlete, and what it means to participate and obtain an achievement in the Olympic Games.VIEW THE SPOT TAG Heuer: Aquaracer TAG Heuer Aquaracer goes "Beyond the edge" To mark the launch of the new Aquaracer Professional 300 collection, which was unveiled at Watches and Wonders Geneva 2021, TAG Heuer chose DDB Paris to create an unprecedented advertising campaign. The collaboration between the luxury brand and the French agency gave birth to a powerful and never seen before 360 degrees campaign which presents the new Aquaracer range and territory. VIEW THE SPOT VIEW THE PRINT AD VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Quit Drinking: Buddhist Lent Label The new campaign from Thai Health Promotion Foundation's annual event 'Quit drinking during Buddhist Lent 2021'. This year, MANA and Mum Films sent 3 inspiring online films show how the kids are using various medium from their everyday life stuffs in the unexpected teeny-tiny ways to convince their dads to quit drinking for them.VIEW THE LABEL SPOT VIEW THE BIRD SPOT VIEW THE DJ SPOT KiwiPlates: Love Wheels A KiwiPlates and Saatchi & Saatchi Love Story.KiwiPlates have launched a new brand commercial from Saatchi & Saatchi. The spot is a sweet love story set against the nostalgic backdrop of a roller skating rink and featuring the classic love song, I Love You Always Forever by Donna Lewis.The campaign marks a slightly new approach for the KiwiPlates brand in showing how personalised plates can represent something truly meaningful in people's lives.Karl Plank, Marketing Manager of KiwiPlates says, "Plates are commonly known for being fun and getting attention , but many people get them to celebrate things that are important to them. We wanted to shine a light on this aspect of personalised plates as a way to reach people who might not have considered one before." VIEW THE SPOT  The National Days is a week of collection organized everywhere in France at the same time, by the local units of the French Red Cross. As it represents 30% of the annual budget of every unit, it was very important to remind the meaning of these days. If the Red Cross is famous for its national and international actions, intervening in global crisis', local actions are less known. VIEW THE SPOT Dept Of Work & Pensions: Somewhere Out There The Department for Work and Pensions (DWP) has revealed a major new multichannel campaign to encourage jobseekers to access support through its 'JobHelp' website. The push was developed in partnership with M&C Saatchi.VIEW THE SPOT  Havas London has launched a fresh advertising campaign for Vanish, focused around a powerful message with universal appeal 'Rewear'that places the brand as a sustainability champion. Through a new positioning 'Clothes Live Longer with Vanish' which underpins all brand communications moving forward, the brand aims to encourage and support people to rewear their clothes for longer and to fight waste. VIEW THE SPOT  No matter what you're in the middle of, no task is too important to stop and take a break! Introducing the new spots for the Nescafe Cafe Creations range, directed by Daniel Reisinger for Infinity Squared.VIEW THE BOAT SPOT VIEW THE BOX SPOT VIEW THE CUBBY SPOT  4Creative has launched this new campaign for Channel 4, titled 'Altogether Different'.VIEW THE SPOT  After a year hiatus, the Summer Olympic Games are going ahead and athletes from around the world are finally coming together again to compete in the biggest international multi-sport event. This year, ahead of the games, Ralph Lauren the official outfitter for Team USA wanted to promote five star athletes through a series of documentary-style branded shorts. The films, created by creative film company Farm League and film and television studio XTR, will be released ahead of each athletes' first competition round, starting with professional softball outfielder Haylie McCleney. VIEW THE SPOT Family Equality: Love Lawyers The Government Ahead of Parents' Day this Sunday July 25th, Family Equality is calling on Americans to join its mission in advocating for every LGBTQ person to have the right and opportunity to form and sustain a loving family. With 63% of North American LGBTQ millennials considering becoming parents for the first time or having more children (Family Equality 2019 LGBTQ Family Building Survey), the preconceived notion of what a family looks like in America is continuing to evolve as the country moves forwardâslowly but surely. Unfortunately, the LGBTQ path to parenthood is still full of undue complications VIEW THE SPOT  This school year, itâs not just students and teachers that are coming back to classrooms it's smiles, backpacks, long overdue high fives and even pants that arenât sweatpants. Framestore Pictures director Anh Vu brings her unique aesthetic to Macy's once again for its 2021 back to school campaign, encouraging kids and their families to dust off and head back in style after lengthy lockdowns and a disrupted school year. Joining forces with creative agency Major Behavior, 'Dust Yourself Off' acknowledges that everyone could use a bit of polishing off as they reenter their respective classroomsVIEW THE SPOT  In the wake of England's Euro 2020 penalty defeat against Italy, Marcus Rashford, Jadon Sancho and Bukayo Saka were subject to extreme levels of online racial abuse. Over the past week, the nation has condemned the racism through an outpouring of support for the trio, yet the actions and inactions of national leaders say otherwise. In June of this year, Priti Patel The UK Home Secretary, gave fans the right to boo the national team for taking the knee against racism labelling it as 'gesture politics'. Condemning racism against footballers whilst also condemning footballers protesting racism is a paradox that continues to perpetuate racist and xenophobic attitudes across the nation. VIEW THE SPOT Schutzengarten: Drinkable Hockey Field Since the start of the year, Switzerland's oldest brewery has been working on its latest and potentially most unusual beer. Schutzengarten transforms the real ice from the hockey rink of the SC Rapperswil-Jona Lakers into a special beer limited to 500 litres. Developed for the Lakers by global advertising agency Wunderman Thompson Switzerland, this idea hopes to give fans, who were not allowed into the stadium this season, something very special. Last week, Coors also released a beer with water from a hockey field, only a few days after the Tampa Bay Lightning won the Stanley Cup on the very same ice. The fact that the same idea was quickly implemented has been easily accepted in Switzerland. VIEW THE SPOT VIEW THE AD Tulipan: Dear Olympic Athletes Since the Olympic Games in Seoul in 1988 large quantities of condoms have been distributed to Olympic athletes. But due to the pandemic, the Tokyo 2021 edition will be different. This news generated quite a stir in recent days and even gave rise to myths such as the anti-sex beds, popularised by the Northern Irish athlete Rhys Mcclenaghan. The impact of a full sexual life on the physique and psyche of people has been more than studied. Its benefits are proven especially in those under stress and pressure situations, conditions to which athletes are exposed during a contest such as the Olympic Games. Therefore, thinking about sexual well-being, Tulipan will send all athletes who request it, its intimate gels and sex toys to Japan. Orders can be made by private message on the brand's social networks, for identity protection.VIEW THE OLYMPIC AD VIEW THE RHYS AD  To enable all Australians to cheer on Ash Barty's historic Wimbledon Final, Thinkerbell, Bega Foods and QMS Media teamed up to live stream the scores, directly from Wimbledon to over 45 large format digital Out Of Home sites right around the country. As soon as the scores changed in Wimbledon, so too did the entire suite of OOH assets in live synched formation, giving Aussies who weren't at home on their couches an instant update as they were out and about. Go Ash!VIEW OUTDOOR Heineken: The Greener Bar Global beer brand and London E-Prix race title sponsor Heineken is today unveiling its first sustainable bar concept, the Heineken Greener Bar as part of its wider role as a 'Sustainability Partner' of the ABB FIA Formula E World Championship with ambitions to make event bars a little bit greener. The Heineken Greener Bar is a completely new entertainment experience for Heineken, that uses new building methods, materials and technologies focused on improving how we upcycle, recycle and reuse materials. VIEW OUTDOOR Panafoto: The Real Cast To take advantage of the first opening of the commercial premises in the pandemic, we launch a different promo and at the same time pay tribute to the heroes who day after day fightt against covid 19.That is why we decided to replace the credits of the films and we hid special promotions on the credits to celebrate world doctor's day.VIEW THE CONCEPT Blue Diamond Xtreme Almonds: Taste Of Victory With the Tokyo games kicking off officially tomorrow morning, TBWAChiatDay LA wanted to share another fun, bite-size social-first initiative that launched today from the brand. This time, TBWAChiatDay LA introduces 'Xtremes Medal's medal made out of spicy Blue Diamond Xtreme Almonds. VIEW THE CONCEPT Guest Judge: Matt Eastwood, global CCO, McCann Health, New York This week's guest judge is Matt Eastwood, global chief creative officer at McCann Health, based in New York. It may be a little heavy handed on the strategy, but I thought the insight of Capita for the British Army's 'A Soldier is a Soldier' was a strong way to appeal to potential female recruits. And I applaud the fact that they didn't make the film any less adrenaline-charged for the ladies. Definitely spot of the week. READ MORE  Cheil Hong Kong was recently enlisted to promote Chupa Chups to a wider audience and stand out in a fiercely-competitive marketplace. The idea was to bring pure joy on a stick and reflect that when you pop a Chupa Chups in your mouth it brings a smile to your face. Every detail was meticulously crafted to bring a smile to your face and convey the pure joy of Chupa Chups.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Domestic Violence Campaign: Break The Cycle Domestic violence manifests as an escalating cycle of aggressive behaviour where the breaking of objects can be a precursor to actual physical violence. This insight inspired a creative execution that takes full advantage of the outdoor format.Bold and arresting it challenges the perpetrators of domestic violence to recognise their behaviour and take steps to break the cycle of abuse. The QR code is a direct link to a dedicated 24/7 menâs referral service that provides advice and counselling to enable meaningful behavioural change.VIEW OUTDOOR Genpact: Meeting Point Genpact, a global professional services firm focused on delivering digital transformation, is inviting the world to help fight climate change in a 24 hour fundraising campaign, 'Melting Point,' which draws attention to the perils of our warming planet. Ahead of this weekend's Formula E London E-Prix, Genpact's âMelting Pointâ campaign sees a sustainably sourced three-tonne ice replica of an Envision Virgin Racing Formula E car installed by Tower Bridge in Potters Field Park, with people invited to predict the percentage of total ice melt as it is exposed to the elements for 24 hours. VIEW THE CONCEPT  To coincide with the 2021 State Of Origin (Australia's version of the Superbowl) McDonald's celebrated a part of the big game that's seldom shown the period several hours after the match. We follow a street sweeper driving around the city late at night as fans, revellers, commentators and players make their way home with one thing in common: a hunger for Macca's.VIEW THE SPOT  Uber has released it's Tokyo 2020 Olympics campaign starring Tony Hawk and Nyjah Huston, celebrating that the world will call them Olympians. It started with a push, a push that changed everything. Agency: Anomaly, Los Angeles.VIEW THE SPOT  The MS Society has launched a star-studded new campaign featuring Game of Thrones actors Kit Harington and Rose Leslie, performance-capture legend Andy Serkis, and a host of other celebrities with a close personal connection to multiple sclerosis (MS). Directed by Dario & Dom, 'Auditions' is a peek into a world where anxious celebrities put themselves through the ringer to prove just how much they want the gig working for the MS Society VIEW THE SPOT  Todayâs Top Hits (TTH) is Spotify's biggest playlist. With over 28 million followers, itâs also the top destination for emerging and established artists across all genres to reach millions of fans and provide them with chart-topping, show-stopping songs each day. Made in collaboration with Spotify's in-house creative team, the film was directed by Warren Fu, and features some of the most iconic artists of the moment: VIEW THE SPOT Capita For The British Army: A Soldier Is A Soldier Karmarama, part of Accenture Interactive today announces its latest recruitment campaign for Capita for the British Army entitled 'A Soldier is a Soldier'. The campaign shows how in the Army, soldiers are defined by their skills, not gender, and demonstrates that the Army is an inclusive employer with equal pay according to rank, and equal expectations for all soldiers. VIEW THE SPOT  In its latest commercial campaign, developed by DRAMA QUEEN, BetterMe turns the well-known cliche of the marriage vow into a manifesto of self-acceptance. Standing for the mindful approach to self-improvement, sports and dieting, BetterMe puts self-acceptance and self-love at the heart of their mission. This campaign underlines the idea that only self-acceptance and self-support lead to an efficient way to wellness. VIEW THE SPOT  HYPEMAKER EMEA, the cultural creative agency within the Hypebeast Group has produced its 2nd campaign for TAG Heuer's Connected Watch category for the launch of the limited edition collaboration with pop culture icon Super Mario. HYPEMAKER partnered with the brand on a creative campaign concept and sell-out strategy that would merge the world of luxury watches with the ever-growing gaming industry, marrying their influences into one. The joined forces between TAG Heuer and Super Mario resulted in a timepiece that adds new excitement to both the watchmaking and gaming world, which after release on July 15th sold out within 10 minutes of launch. VIEW THE SPOT DHL: Keep Up With The Clicks Deutsche Post DHL Group, the worldâs leading mail and logistics company, launches a global brand campaign to strengthen its position as the leader in e-commerce. The leading most international logistics provider supports not only by providing reliable delivery in the growing e-commerce industry, but also by advising companies on how to make their business as successful as possible online. E-commerce trade has become increasingly established and an important area of economic growth over the last decades. This development has been greatly amplified by the pandemic and companies of all shapes and sizes need to be able to cope with the ever-growing digitally driven demand. The global logistics provider with years of experience in e-commerce and the associated logistics processes will âhelp its customers keep up with the clicksâ. E-commerce is not only part of DHL's corporate business strategy, but more importantly, it has become a key core growth factor to global trade.VIEW THE SPOT  Wild Turkey announces the launch of its new global creative campaign and platform, Trust Your Spirit, featuring the brandâs Creative Director and spokesperson, Matthew McConaughey. The global campaign and platform Trust Your Spirit is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos also acts as a spirited tribute to the Russell family, three generations of Wild Turkey master distillers who are responsible for crafting some of the world's finest bourbon and spirits for over 100 years. VIEW THE JIMMY'S SPOT VIEW THE STARS SPOT Paents Of Road Victims: Eyes On The Road New times comes with new problems.A growing amount of people are video-calling while driving. A dangerous combination.Headline:Keep your eyes on the road. Not on your video call. VIEW THE CHILDREN AD VIEW THE CYCLISTS AD VIEW THE PAPERBOY AD VIEW THE SKATER AD VIEW THE PEDESTRIAN AD VIEW THE ROADWORKER AD  The winner of the Evening Standard's second edition of the âBe Londonâs Headline competitionâ, Trojan Brand Condoms, is calling for 'London lovers to unite', responsibly, as Covid-19 restrictions come to an end. Brands were challenged to submit an eye-catching and creative cross platform campaign to capture a passion for London at a pivotal point in the capitalâs history, with the prize including the coveted Evening Standard newspaper cover wrap. Wavemaker UK's Studio rose to the challenge with their entry for Trojan Brand Condoms, with the creation of an evocative and provocative bespoke map of London featuring a tongue-in-cheek commentary from Humpstead Heath and So-Hoe, to encouraging Londoners to âflaunt that junkâ at Godâs own Junkyard. The inspiration for the collaboration came from the fact that 72% of single Londoners when asked about their love -lives confirmed itâs been tough - even âpointlessâ. And for those 71% of 16-29 year olds in a relationship but living apart, loneliness was what united them. VIEW THE AD Mega Tuna: Half GIGIL Philippines has released this spot featuring a 'manananggal' a creature from lower Philippine mythology who cuts her body in half to prey on victims. In the film, splitting in half doesnât mean the plate of Mega Tuna would be split for both. Mega Tuna is so delicious, you'll fight for it, even if it's with yourself. The film has chalked up 62K shares, and has been viewed 5.2M times.VIEW THE SPOT  Core, in collaboration with Zenith, has developed a new advertising campaign for Aviva. The new car insurance campaign also unveils Aviva's new brand positioning âIt takes Avivaâ for the first time in the Irish market. Research conducted by Core for the new campaign revealed that consumers crave emotional confidence in their insurance provider, and this work will tell the story about how Aviva provides practical help when a car breaks down. VIEW THE SPOT  Mattress Firm, the nation's largest specialty mattress retailer, announced the launch of its new Junk Sleep campaign, one of the largest brand marketing efforts in the company's 90-year history, dedicated to shedding light on the nation's junk sleep problem. The campaign supports Mattress Firm's long-standing commitment to helping people get a better night's sleep and live happier and healthier lives. But what is 'junk sleep' exactly? VIEW THE PROBLEM SPOT VIEW THE PINECONE SPOT VIEW THE ACCIDENT SPOT  Peloton is launching this Friday, July 23rd, it's latest campaign It's You. That Makes Us., which puts a spotlight on how the Peloton Member community organically forms connections and supports one another via mutually shared motivations and interests. This is an extension of Pelotonâs Champions Collection training partnership announced earlier this year. It's You. VIEW THE SPOT Safefood: Safely Cooked BBQ Every Time safefood and Folk Wunderman Thompson have launched a new creative campaign to build new and safe habits among the public on the island of Ireland on the use of meat thermometers. With new statistics demonstrating that fewer than 2% of people follow three basic food safety checks to determine if meat is cooked, this campaign educates home cooks on the correct use of a meat thermometer to protect their family and friends from a barbecue disaster. VIEW THE SPOT « First « Previous Next » Last » 2 of 8 |
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Sha'Carri doesn't need you to let her do anything in this Beats by Dre spot.