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Seen and noted
Girls Get Off: Anticlimax - Kiss 75% of women don't always reach the climax during sexual encounters. That's a pretty anticlimactic statistic. We needed to spread awareness around this disappointing reality, and provide a satisfying solution. Girls Get Off are a sex toy company, on a mission to empower women in all things pleasurable. Their top-of-the-line vibrators are especially designed to get women to the climax.Agency: Motion Sickness PLAY THE SPOT No Ugly: Say Yes Please to FocusNo Ugly is a wellness brand. But unlike other wellness brands that tell you to say 'no' to the things you enjoy, No Ugly reckons you should start saying 'yes'. After all, what could possibly go right? Agency: The Monkeys, Aotearoa PLAY THE FOCUS SPOT PLAY THE LIBIDO SPOT PLAY THE SLEEP SPOT Tio Flex: Rock For the launch of TioFlex, the drinkable pain reliever, anti-inflammatory and muscle relaxant, we decided to take advantage of musical genres that commonly start with a painful scream, to quickly relieve it through our product.Agency: Madison DDB PLAY THE ROCK POT PLAY THE MARIACHI SPOT We use the Mosquitono for young people to remind adults to clean their ears. We scheduled this series of radios at the moment they are together: when they go to school in the morning.Agency: Wings PLAY THE SPOT When 28 thousand Parkinson's patients don't have access to their medicine, their collective tremor could be worse than an earthquake's. To show the sheer scale of the problem, we decided to add together the real voices of hundreds of Parkinson's patients that need our help. The resulting audio, was broadcasted in radios in and out of Venezuela to raise awareness and ultimately funds to help the patients they were actually listening to.Agency: Wings The Agency PLAY THE SPOT Allianz: Start Making Cents Yes, Christoph Waltz really just helped us understand investing by shaving a sweater. Check out our #startmakingcents series at allianz.at/making-cents for more information on pensions and wealth.Agency: Wieden + Kennedy, Amsterdam VIEW THE SPOT  With WA's energy grid evolving and facing new challenges, staying safe around the network isn't just important for your health and safety, it's important for the health and safety of the grid. So, we decided to show just exactly what you can (and cannot) do to make the safe call.Agency: Wunderman Thompson VIEW THE SPOT  McDonald's Canada is excited to announce the new Siakam Swirl McFlurry in collaboration with the Toronto Raptors and Pascal Siakam. In partnership with Cossette, McDonaldâs will leverage a combination of television spots, online videos, social (including Facebook, Instagram, Snapchat, TikTok, and Spotify), and OOH to drive awareness and excitement for the Siakam Swirl McFlurry. VIEW THE SPOT  McDonald's latest film by Leo Burnett calls on the UK to own their 'McSpicy face' as the McSpicy becomes a permanent feature on the McDonald's menu. 'Own Your McSpicy Face' is a joyous campaign that centres on the creative insight that everyone has that face they pull when they eat something spicy. Whether you style it out, or go big with your facial expressions, McDonald's are calling on the UK to put our insecurities to one side and wear their 'spicy' faces with pride. VIEW THE SPOT  Two of Canada's most popular hockey players, NHL defenceman P.K. Subban and former Florida Panthers centre "Jumbo" Joe Thornton feature in the newest instalment of Apple's 'Relax, it's iPhone' campaign. Created by TBWA Media Arts Lab and directed by Imperial Woodpecker director Sam Brown, it features the popular hockey players go on an all-night scavenger hunt with the help of the all-day battery life of iPhone 14.VIEW THE SPOT  The latest campaign for Hennessy Paradis, brought together by design and communications agency GoodPeopleWander, is a poetic celebration of the bliss found in perfect harmony, and inspired by the majesty of nature. 'Paradis on Earth' is a deep ranging collaboration which explores the meeting of minds between the virtuoso talents of Alicia Keys and Lang Lang, bringing together the shared values of culture and beauty for a moment of pure emotion, sensation, and contemplation.VIEW THE SPOT  Josh Cellars, the #1 premium wine in America and part of Deutsch Family Wine & Spirits (DFWS) portfolio, has launched a brand campaign from Tombras, which became AOR for the brand in July 2021. The campaign speaks to the founding principles of the Josh Cellars brand: gratitude and family. Named in tribute of the founder's father, Joseph Carr's father, Josh, a US army veteran and volunteer firefighter, Josh Cellars is a brand born out of hard work and appreciation. VIEW THE DIRTY WORK SPOT VIEW THE SUNDAY SUPPER SPOT  Following two years of continued acclaim and audience response, Brownstein and NJM have launched two new spots - titled 'Therapy' and 'Father and Son' - in the 'No Jingles or Mascots' campaign. 'Therapy' provides a comedic peek into the fictional world of a mascot therapist, as the counselor works with a costumed individual to diagnose their anxiety about NJM's lack of mascots. VIEW THE FATHER AND SON SPOT VIEW THE THERAPY SPOT  Noodles & Company is out with a new campaign showcasing the celebration of trying a new favourite dish for the first time and highlighting the benefits of breaking routine at mealtime. In a national 30-second spot created by marketing agency Fortnight Collective, a Noodles & Company waitress snaps a Polaroid of a smartly dressed gen z customer as he tries a new dish. The waitress opens a locket hanging from her neck to show a photo of said mac and cheese: "This was mine," she says, to which he replies in awe, "You get it."VIEW THE SPOT  Creative agency, The Corner London, today announces its first campaign for global bike brand Cannondale 'Chasing Impossible', to launch the LAB71 ultra-premium product tier and showcase the brand's drive for performance and innovation. Since 1971, Cannondale's non-stop rule-breaking and game-changing innovations - from kickstarting the aluminium revolution in the eighties; through wild, iconic road and mountain bikes; to crazy prototypes; to legendary athletes and teams - have constantly pushed the industry forward. LAB71 looks to continue this tradition. VIEW THE SPOT  ALDI Australia has today launched its first new brand campaign for 2023, 'Shop ALDI First'. The nationwide campaign, created with BMF, aims to reframe the role ALDI plays in shoppers' weekly supermarket routines, positioning itself as the first shop for all Aussie's grocery needs. The campaign launches alongside new research revealing that almost half of Aussies (45%) chose their supermarket based on their parents' brand of choice despite the savings they may be missing out on elsewhere.VIEW THE SPOT MSC Cruises: Discover the Future of Cruising MSC Cruises, the contemporary brand of the Cruise Division of MSC Group, has launched a new multi-channel global campaign, inviting audiences to 'Discover the Future of Cruising'. The question at the heart of the brand's newest campaign: what does the future of cruising really look like? Through integrated and compelling storytelling, the campaign, created by 180, Amstrdam, positions MSC Cruises as taking a leadership position around the discourse in this space, continuously pushing the boundaries of what is possible at sea and investing heavily in the accelerated development of next generation environmental technologies and solutions.VIEW THE SPOT  The 22/23 football season marks the 30th anniversary of Carlsberg's sponsorship of Liverpool F.C. - the longest partnership in Premier League history. In celebration of this commemorative year - and in continuation of Carlsberg's 'Forever Fans' platform rolling out across the 30th anniversary season - 'by The Network' partners Worth Your While and Drive Studios have created a six-part series of interviews with LFC legends past and present, and fans. The interviews turn the tables on the usual interview format by putting the fans at the centre of the narrative, giving them the chance to tell their story about being LFC fans. Agency: Worth Your While VIEW THE CARRAGHER SPOT VIEW THE GARCIA SPOT VIEW THE HYYPIA SPOT VIEW THE FOWLER SPOT VIEW THE RUSH SPOT VIEW THE BARNES SPOT  What if a trucker designed a truck? Volvo Trucks North America put rubber to the road with famed trucking efficiency guru Joel Morrow to find out; showcasing the revolutionary results with real truckers. Joel's nearly five-million-mile journey in search of a better driving experience and improved fuel efficiency helped Volvo Trucks create the new Volvo VNL with I-Torque - a unique powertrain solution enabling the truck to operate optimally with up to a 31% increase in fuel efficient speed range, achieving up to an amazing 8.5 miles per gallon at 55-85 mph. Created with its agency of record Baldwin&, Volvo Truck's four-part social series features eclectic trucking influencers like Sharae Moore, founder of She Trucking, driving alongside Joel. Entitled 'No Compromise,' the campaign teaches people about I-Torque's unique combination of power and efficiency in a compelling, human way.VIEW THE SPOT Hell Pizza: TO-MEAT-O SAUCE Hell Pizza are strong advocates for more sustainable food sources. But they're also strong advocates for stirring shit up. So, no surprise when they turned a Kiwi classic - the steak and cheese pie - into a pizza. Except, in truly Hell-ish fashion, they replaced the steak with meat made from mushrooms called Fable.Agency: Special, Wellington VIEW OUTDOOR PLAY THE SNIFF RADIO SPOT PLAY THE DOG RADIO SPOT PLAY THE FRESH RADIO SPOT Al-Futtaim IKEA: Couch Counselling Studies show that furniture shopping remains one of the leading causes of relationship tensions. Al-Futtaim IKEA, the leading Swedish home furnishings retailer in the UAE, took an innovative approach to help couples overcome this challenge and avoid disagreements in the process. With this limited-period activation, 'Couch Counselling', Al-Futtaim IKEA brought on professional relationship counsellors and therapists with whom couples could reserve consultation sessions. Agency: Impact BBDO VIEW OUTDOOR  Though 'Jack Ryan' is a massive hit in the West, it is quite the opposite in Thailand as the spy series is barely mentioned. It was our challenge to make the name "Jack Ryan" catch Thai audiences' attention in the country where "Jack" is a very common name. Agency: Adapter VIEW OUTDOOR United24 / Voices of Children / Nova Ukraine / Vostok-SOS: The U In line with the one-year anniversary of the Russian full-scale invasion of Ukraine, a ground-breaking new website reveals the true impact of the war to date and invites people to bear witness to Russiaâs ongoing crimes. The Undeniable Street View, was formed in partnership with and in support of a collective of Ukrainian organisations (including United24, Voices of Children, Nova Ukraine and Vostok-SOS), is the world's first interactive street-view of a live war zone made from over 100km of raw Street View footage shot by a team of Ukrainian photography experts on the ground in Ukraine. VIEW THE CONCEPT World Vasectomy Day: Cards to Nards As the first Valentine's Day since the overturn of Roe v. Wade in the United States, a true act of love looks different this year, with chocolates and flowers just not cutting it. Conversations around reproductive care and family planning have always been one-sided, with those who can get pregnant being held responsible for birth control, when 100% of unwanted pregnancies are caused by testicles. Agency: Tombras VIEW THE CONCEPT Peech: s3xy shortcuts Shadowbanning has long been a challenge for companies and professionals who work with s3xuality and are trying to expand the conversation on s3x. Platforms such as TikTok, Instagram, and Facebook censor and shadowban without blinking an eye and it can be a struggle to communicate about one of the most natural things in the world. Since the beginning, Peech has worked around the algorithm by replacing certain letters with numbers whenever 'forbidden' words were used. And instead of being frustrated by something you can't change, why not claim ownership instead? That's why Peech is launching s3xy shortcuts - a curated list of words for you to download for free and make your communication about s3x a lot more smooth.VIEW THE CONCEPT  As NASCAR waved the green flag on a very special regular season, the sanctioning body introduced a new creative campaign celebrating its 75th "diamond" anniversary with a set of three commercial spots showcasing the sport's past, present, and future. The first spot - titled 'Anthem' - debuted as part of a special pre-race moment during FOX's telecast of the DAYTONA 500 on Sunday, Feb. 19, and focuses on NASCAR's 75-year journey to this point. Agency: 77 Ventures VIEW THE SPOT  Boots today celebrates its biggest healthcare campaign to date - 'Our Health Is As Individual As We Are' - championing women's health and driving awareness of Boots' expanding and convenient healthcare offering, both online and on the high street. The film follows several women navigating familiar life moments with the expert help of Boots at their side. We see characters experience period pain, night sweats during the menopause and cough and cold symptoms. VIEW THE SPOT  Dark Energy's Henry Littlechild has directed the latest film for Doritos. The humorous ad urges us to embrace our wild side, as three Doritos lovers are seen transforming into their crisp-crunching, animal, alter egos. Agency: Sips & Bites VIEW THE SPOT  The "Ode to Mumbai" campaign is a celebration of the city's positive and evolving changes in behavior, culture, and infrastructure over the past couple of years. The city is adapting to new changes in a positive manner, which is welcoming news. Mumbai's unique features, such as the world-renowned Dabbawala Service and the busiest Local Train, make the city stand out globally.Agency: Hungry Films VIEW THE SPOT  NHS England has launched a major new multichannel campaign to drive more people to complete the bowel cancer screening test when sent one. The push was developed in partnership with M&C Saatchi London. VIEW THE SPOT  Against the backdrop of a growing mental health crisis, the Centre for Addiction and Mental Health (CAMH) is putting a stake in the ground by launching the worldâs largest fundraising campaign to support hospital-based mental health research, starting with a new advertising platform: "No one left behind." It couldn't be coming at a more critical time. Agency: Camp Jefferson VIEW THE SPOT  Who says Valentine's Day is just for couples? On the day of love, iconic Canadian pizza chain Pizza Pizza is showing love to a more unexpected group - singles. While other restaurants are spending February 14th celebrating couples, Pizza Pizza is launching their new 'Singles for Singles' program, offering a free single slice of cheese or pepperoni pizza to any guest who identifies as single. To top it off, Pizza Pizza is also going single by changing their name to "Pizza" for one day only. The program, developed by agency partner Zulu Alpha Kilo, is the first of its kind and speaks to the brand's platform 'Everyone Deserves Pizza.'VIEW THE SPOT Orange Middle East & Africa: Cultural Avatars #MaxYourIdentity Everything started with a simple statement: Africa and the Middle East have the highest growth worldwide of gamers but are completely absent in the games when it comes to representation. None of the video games offer a variety of skins that represents the regions. To be able to promote the cultural as well as traditional garments from these regions in video games, Orange launched Cultural Avatars #MaxYourIdentity. The goal of this campaign, created by Publicis Conseil, Paris, is to have the gamers feel represented in their own skins from their various regions.VIEW THE CONCEPT  An unexpected sustainable food source is on the rise and Knorr is leading the charge with educating and entertaining Gen Z on how to change the world by changing whatâs on their plates. Partnering with 11 TikTok influencers with a reach of over 40m cumulative followers, Knorr and IPG agencies designed Dare to Try to show that dishes can be delicious, daring, and include more sustainable choices, like insects.VIEW THE FULL SPOT VIEW THE HERO SPOT VIEW THE 20s SPOT Guest Judge: Rod Henriques, ECD, Grabraz & Partner, Hamburg
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 20, 2023 14:56 (Edited: February 21, 2023 01:56)
 This week's guest judge is Rod Henriques, executive creative director, Grabraz & Partner, Hamburg. Winner Axe 'Oops I Forgot This at Your Place Collection'. I found this idea brilliant. It is more than a film; it's a platform. Product usage and fragrance duration done in a clever way. We're all used to see films with traditional application scenes but in this case the product plays a different and more important role. READ MORE  To help break the cycle and undo the taboo around vaginismus, HANX have launched a campaign encouraging people to open up and speak freely about the condition. Through a straight-talking and unapologetic OOH campaign, they aim to make readers as uncomfortable reading about vaginismus as those living with it feel.Agency: The Leith Agency VIEW PAINFUL OUTDOOR VIEW TONIGHT OUTDOOR VIEW BROKEN OUTDOOR Go RVing Canada: You Are Out There Go RVing Canada is demonstrating the powerful impact of coming face-to-face with our true self and the powerful emotions it can bring about in the latest chapter of its "Wildhood" brand platform. The new campaign, "Find Your Wildhood," marks the evolution of the platform, which launched in 2015 with "Bring Back Wildhood", focusing on the child-like desire to venture off the beaten path. That was followed five years later by "Live Your Wildhood," highlighting the importance of keeping that adventurous spirit alive. VIEW THE SPOT  Remy Martin, the centuries old iconic Cognac House makes its first ever debut at Super Bowl LVII. Teaming up with Serena Williams, global tennis superstar, cultural icon, philanthropist, and champion for women everywhere, Remy Martin found the perfect partner in Williams to mark their Super Bowl debut. Taking inspiration from the iconic football film from Warner Bros. Pictures, Any Given Sunday, in which the famous "Inch by Inch" speech was recited by fictional coach Tony D'Amato, Remy Martin's first Super Bowl advertisement celebrates teamwork in many forms by highlighting the individuals who acknowledge that great success cannot be accomplished alone, and that as part of a collective team, true excellence can be achieved. VIEW THE SPOT  Accenture Song UK has created 'Outdated Translated', a new campaign for NCS (National Citizen Service) to upturn and reframe the often pervasive criticism faced by teens from wider society. The campaign shows how young people engage with a wide range of passion points from gaming, to TikTok scrolling, to mental health advocacy and that these should be respected, celebrated and nurtured, as they provide teens with the foundational skills and strengths essential as they transition into adult citizens. NCS helps young people aged 15-17 become world and work-ready by providing a platform for personal development through a wide range of activities and experiences - including local community volunteering, online and some away from home, to build confidence, employability, life skills and mix with others. VIEW THE SPOT Hilton Hotels Resorts: Happy Suprise Extras Being charged extra for a kettle, a safe and even electricity? These are some of the hidden extras a shocked traveller is told she must pay for when she chooses a non-Hilton hotel that are being highlighted by Hilton in their latest marketing campaign in partnership with TBWA/London. The new UK ad campaign builds off the global brand platform, which puts the hotels back into hotel marketing. The integrated campaign, which launches Hilton's new "Hilton. For The Stay" creative platform in the UK, is being backed by a £7 million media investment that will cover TV (incl. VOD, BVOD, SkySmart), Social, Radio and Digital Audio. VIEW THE SPOT « First « Previous Next » Last » 2 of 6 |
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