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Seen and noted
 Systema has teamed up with Havas Malaysia to raise awareness on gum health amongst Malaysians, coinciding with Gum Health Day on May 12th. Comprising a digital film, website quiz, and roadshow, the multifaceted campaign is designed to urge the audience to prioritize gum care alongside their oral hygiene routine. Instead of simply imparting information on gum care, Havas Malaysia took an attention-grabbing approach to tackle the gravity of gum recession in their film.VIEW THE SPOT Jo Malone London: London At Play Jo Maloneâs latest spot âLondon at Playâ is full of heavy hitters, the film features one of Hollywood's favourite leading men, Tom Hardy and is directed by Sweetshop's BAFTA and Academy Award winner Edward Berger. Shot over two nights in London, the piece celebrates the city and all the colourful characters that go along with it, as Tom Hardy takes the audience on a walk through the beautiful melting pot that is uniquely London. VIEW THE SPOT  After over a decade of celebrated and multi-awarded campaigns with the âfamousâ evian babies, BETC Paris and evian write together a new chapter in the history of the brand and invite us all to discover âThe Mountain of Youthâ. This new global brand platform will take us on a fun, whimsical journey into the heart of the Alps, where the source of evian water begins. VIEW THE SPOT  Last year, American Family Insurance debuted a new creative campaign to bring its long-running âInsure Carefully. Dream Fearlesslyâ platform to life. âLifeâs Betterâ presented a new twist on the brandâs timeless positioning, centered around the idea that when you feel totally protected, youâre free to enjoy the dreams youâve worked so hard to achieve. VIEW THE SPOT Contact Energy: Good Plans It's a shared living situation here in Aotearoa, New Zealand. But with flatmates ranging from people to animals, trees and rocks, it isnât always going to be smooth sailing. Which is the case seen here, in a classic showdown. A stand-off in a kitchen between a flatmate who wants to turn on a dishwater whenever they feel like it, and another flatmate who wants to wait until 9 when itâs off-peak and benefits all. Flippers are drawn, a duel is had, and the electricity bill, along with this place we call home, emerge the winners. VIEW THE SPOT Milkrun: Situation Room After perfecting their speedy grocery delivery app in Australia, MILKRUN has expanded to Aotearoa. Theyâre ready to fill the fridges and pantries of Kiwis craving hassle-free shopping. The commercial, crafted by Eyes and Ears, aims to charm. It features The Busy Family, showing how a simple grocery run can be a logistical headacheâunless youâre using MILKRUN, that is.VIEW THE SPOT  In life, slow is bad. Like being stuck in a long goodbye, waiting for an inkjet printer or disembarking a plane. Argh. Slow bad. However, in yogurt, slow is good. Gippsland Dairy is thickened over days, not hours, making it richer and creamier, it's... Slow Good. VIEW THE 3 SPOTS  Footy fans love nothing more than getting one over their rivals, on and off the field. Our new campaign for Best&Less' official range of supporter gear shows every footy fan has the chance to be 'The Biggest Fan' this season.VIEW THE SPOT  Challenge: Crispy chicken skin has long been a cherished component of Thai snacking culture, looking further in social listening data, consumers have requested this specific from KFC. We designed a product based off our consumer's demand; however, we saw an opportunity in utilizing the social world for creating viral conversation across the entire nationwide. VIEW THE AD  Many times women think about having a change of look, but they postpone this activity due to other priorities. In the following advertisement with a comical and saccharine resource we tell women that they should not wait for such a risky event, such as a coincidence with a criminal to change their look.VIEW THE AD  In AFL Football, "lowering the eyes" refers to a judicious attempt at moving the ball forward accurately, by adjusting your line of sight to a team mate in a nearer proximity. For football fans, of course, it simply means diverting your gaze from the on-field action and concentrating on the delicious Four'n Twenty pie in your hand.VIEW THE AD Corona: Sunset O'Clock Sunset O'clock" turns every hour on its bottle into an chance to win trips to paradise and enjoy the sunsets with CoronaEnjoy sunsets with a Corona, and a twist. Corona is excited to launch an innovative promotion, Sunset OâClock. The key to this promotion lies in the palm of your hand, quite literally, on every Corona bottle worldwide. Each bottle proudly displays the exact time of its production, transforming a free of cost asset into the catalyst for an exciting reward system, turning every Corona bottle into a medium that gives people a compelling reason to enjoy sunsets VIEW THE ADS & OUTDOOR  Wildfarmed, the UKâs leading regenerative food and farming company, has kicked off its first major advertising campaign to celebrate the launch of its âlife-changingâ bread range, now available nationwide at Waitrose. The breads are the first fully regenerative farmed loaves in UK supermarkets, made from wheat grown in 100% regenerative fields. VIEW OUTDOOR  Kendrick's recent Drake diss track has delivered a beef we haven't seen for a while in the rap game. This opened up an opportunity for Menulog, a brand rooted in hip-hop and music culture, to reactively insert themselves into the feud. We set the record straight, Drake and Kendrick might be having beef but Menulog can deliver it to your door.The outdoor campaign is now live across oOh!âs premium assets in Sydney and Brisbane and QMSâs signature Flinders Street site in Melbourne. VIEW OUTDOOR Dineamic: Simple A campaign thatâs made honest, in the spirit of Dineamicâs honest ready-made meals. Every ad is a reality check that serves up the honest truth about how hard eating and cooking well can be, and reminds people thereâs simpler and tastier solution waiting in the freezer.VIEW THE 2 SPOTS VIEW 2 OUTDOORS Kuaishou: Live Again The Qinghai-Tibet Plateau, with an elevation of 4500m, is known as the Death Zone by 30 million truckers in China.With an annual mortality rate of 5%, truck drivers primarily succumb to altitude sickness and hypoxia. Many of them used to live stream on Kuaishou platform. After their demise, the accounts are memorialized. Xiao Hui, an influencer with 1.6 million followers, is one of these truckers.VIEW THE CONCEPT McDonalds: Ride The Arches McDonaldâs Philippines has launched âRide the Archesâ, a pedal-powered movement that turns McDonaldâs restaurants into cycling refueling stations. The movement began after McDonaldâs noticed that more and more of its 700+ stores in the Philippines were becoming the stopover of choice for cyclists, and began to invest in Bike & Dine infrastructure in 2021 â a McDonaldâs Philippines innovation.VIEW THE CONCEPT Oreo: The Art Of Play In a nation known for over-work, over-studying and pressure to achieve, Oreo is bringing back Chinaâs 5,000-year-old culture of play with a platform called âArt of âPlayâ. To remind people of Chinaâs rich playful heritage, Oreo teamed up with Leo Burnett Shanghai to create âArt of Playâ â an ongoing platform that brings playfulness back into the collective consciousness.VIEW THE CONCEPT Banco del Pacifico: Gamer Loan 8 out of 10 young Ecuadorians canât get a loan because they canât meet the banks' collateral requirements. However, they have something valuable that they continuously invest in: their video game accounts.Thatâs why, Banco del PacÃfico made a groundbreaking move by updating its lending policy to accept gaming accounts as loan collateral, becoming the first bank to validate these non-traditional assets. VIEW THE CONCEPT 2Degrees: The World's First TikTok Final Since 2009, 2degrees mobile has been fighting for fairness in New Zealand. As proud sponsors of the country's only major women's rugby tournament, we made it our mission to close the visibility gap and show the nation what theyâre missing out on by not getting the same exposure to Super Rugby Aupiki. VIEW THE CONCEPT  A campaign thatâs made honest, in the spirit of Dineamicâs honest ready-made meals. Every ad is a reality check that serves up the honest truth about how hard eating and cooking well can be, and reminds people thereâs simpler and tastier solution waiting in the freezer.PLAY THE 3 SPOTS As Australiaâs largest not-for-profit health fund, HCF is always looking for ways to give back more value to their members. And now with HCF Value Ads, theyâre even giving members the chance to take over their advertising. We created a suite of radio ads starring real HCF members doing, well, whatever they wanted. From showing off their acting chops, to tap dancing, and everything in between.PLAY THE 3 SPOTS  This is simple, ketchup is red because it comes from tomatoes. Tomatoes have that color thanks to lycopene. Lycopene has many benefits for human health, one of them being skincare. For decades, red has been key in the makeup world, so why not makeup with the red of HEINZ? In partnership with NARS, HEINZ presents Lycopene Makeup.VIEW THE SPOT  Anyone planning excavation work needs to check for gas pipelines before breaking ground. Does this include burrowing animals? One particular anxious badger thinks so. Luckily Gas Networks Ireland is on hand with the answer; simply log onto their website www.gasnetworks.ie/dig and check for underground gas pipelines before excavating.VIEW THE SPOT  Lindex's new global communication concept 'Made for Play' portrays the world through children's eyes where play is in focus and imagination is limitless. The message has a dual-layered meaning and aims partly at children's innate playfulness, partly at Lindex's garments designed for play.VIEW THE SPOT DHL: Make A Good Thing Even Better A frustrated fashion designer is receiving a package of materials from DHL, which then triggers an escalation of things getting better for her career in a fun exaggerated metaphor of how DHL added more competitive price points to their already first-rate delivery service. VIEW THE SPOT Bowel Cancer Australia: Australia's Deadliest Bowel Cancer Australia today launches a compelling new campaign highlighting bowel cancer as a dangerous creature that strikes more than 1,700 Australians aged under 50 each year.Developed by Ogilvy Health, Australiaâs Deadliest uses a unique approach for a cancer awareness campaignVIEW THE SPOT VIEW OUTDOOR  RAA, a well-known organisation in South Australia, has expanded its remit beyond an automobile association and needed a new brand campaign that allowed them to communicate effectively to their 820,000-strong membership why, âitâs better to be a memberâ. VIEW THE SPOT Puhoi Valley: A Little Bit Naughty Puhoi Valley flavoured milks and yoghurts are naughty little treats packed with delicious, indulgent flavours, that canât help but make you feel a little bit naughty. To launch the products in New Zealand, DDB Aotearoa have created a campaign that celebrates those equally little, defiant acts of naughtiness that we all indulge in from time to time.VIEW THE SPOT Air New Zealand: Passports This spot is an enchanting narrative of a father-daughter duo whose bedtime story transforms into a mesmerising journey around the globe. In this epic tale, we follow a young adventurer as she faces giants, trolls, Elvis impersonators, dragons, and drag queens â all while embodying the spirit of exploration and wonder that Air New Zealand is known for.VIEW THE SPOT Lenovo Think Station: Think Everything Make Everything
WEB FILM
May 14, 2024 07:02 (Edited: May 14, 2024 17:02)
 The workstation computer market is over-run with product centric campaigns that focus on specs, speeds, and feeds. Our goal was to shift the perspective of the Lenovo ThinkStation from one of solely power and performance, to one of promise and possibility.VIEW THE SPOTS Hahn: Championship Ring As a part of Hahnâs ongoing relationship with basketball we created a series of championship rings. People could win the rings by taking out the 3 on 3 comp at Hahnâs Half Court Half Pub Event. The rings contained a hidden chip with a preloaded VAULT account allowing the user to make contactless purchases at BWS stores using the ring. Buying beer with your bling. How Good. VIEW THE CONCEPT Garfield: The Looong Billboard
OUTDOOR
May 13, 2024 13:00  Garfield is one of the greediest cats in the whole world, and his hunger is sooo big that it wouldn't fit on just one Billboard. Introducing our new media and OOH idea for the premiere of the movie Garfield: Out of the House.VIEW 4 OUTDOOR Guest Judge: Lisa Fedyszyn, CCO, Special, New Zealand This week's guest judge is Lisa Fedyszyn, chief creative officer at Special, New Zealand Aotearoa. Winner: Speedo 'Go Full Speedo'. This has done what is so, so hard to do: They've created a cracking and catchy original song for an ad. On top of that they've made Speedos cool. READ MORE Nestle: Snap Decisions Research shows we make an average of 35000 decisions every day. So, to help give people a break from the burden of decision making, VML introduced Australia and New Zealand to Snap Decisions, using the iconic KitKat snap to help decide the really important things in life. Agency: VML Perth. If you're researching trading platforms, this website provides unbiased and detailed reviews to help you choose wisely. Make smart investments with the right knowledge! VIEW THE CONCEPT  Gen-Z in Thailand spend more time on TikTok than with their families in a year. Five Star Chicken has been synonymous with Quality Time at home for 37 years. "My Parent is a TikToker" transforms parents into TikTokers to reach out to their children. We casted over 300 Gen-Z individuals who hadn't visited their homes in years and paired their parents with a TikToker their children are following. Our mission is to urge every Gen-Z individual to come home and have quality time with family by taking over TikTokers' accounts. Released for the Thai national long holiday, Songkran, when many Thais visit their hometowns to reunite with family.VIEW THE SPOT  Fosbury Crossmedia have created this spot for ICPNAEnglish for everyone and everything. VIEW THE SPOT  Confused.com and new creative partners, Leo Burnett UK have launched their first creative campaign together. It brings to life the joyous sense of relief when tackling insurance having Just Used Confused.com.VIEW THE SPOT  Vegeta has become a household name featured in millions of kitchens and exported to more than 60 countries globally. However, even though most women work, household chores remain unevenly distributed. To honour Vegeta's origins, Podravka created a limited edition anniversary packaging to remind the whole family to share their household chores. The graphic elements on the packaging reveal Vegeta's rich history and status in popular culture. VIEW THE SPOT « First « Previous Next » Last » 4 of 7 |
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