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Seen and noted
 adidas neo, the youth leisure sub-brand under the adidas Group has teamed up with Gudetama, the ever-popular Sanrio character to launch its summer social campaign on Douyin (TikTok China). The campaign created by TBWAShanghai, aligns with the summer launch of adidas neo's Gudetama apparel and sneaker collaboration. The iconic Japanese cartoon icon, Gudetama is a chilled-out egg with a very casual attitude towards life. Gudetama's attitude is thought to be similar to the younger generation's attitude in China today, to slow down the pace of life and enjoy the moments. The summer dance challenge on Douyin, the highly addictive short video streaming app, aims to encourage users to share their own interpretation of a lazy laidback summery dance video and adding the hashtag #goodday.VIEW THE SPOT Hair Recipe: Apple & Ginger / Kewi & Fig Sweetshop China has produced two films and a print campaign for P&G super-food inspired Japanese brand Hair Recipe. You are what you eat, so is your hair. Hair Recipe uses a proprietary method co-created with Japanese nutritionists, crafting a naturally derived combination of rapeseed oil and nourishing superfoods infusions. The two films depict the craftsmanship and dedication that went behind the brand's philosophy with discerning Japanese Aesthetics. They give life to the brand story where Hair Recipe has perfected an optimised recipe for hair. The camera movement throughout the film is designed to flow like a stream of water, taking the audience through the inner journey of a Zen master.VIEW THE APPLE & GINGER SPOT VIEW THE KEWI & FIG SPOT OPPO: 15 Hours of Music. Non Stop. In a strategic plan to feature more visionary products in their brand communications, the film teases, rather than reveals, and gives us a glimpse of the range of innovative everyday tech products about to emerge from the vast Samsung R&D centre in Seoul. 'Age of Experience' was created by BBH Shanghai and directed by AB/CD/CD via international production company Hamlet. The 60" online film shows humans and technology living together in perfect harmony, side by side through the everyday moments of life, intertwining in perfect symbiotic unity. With this film, Samsung is demonstrating how technology can seamlessly integrate into our daily lives, not merely as a tool, but as part of our human experience.VIEW THE SPOT  With schools closed indefinitely due to COVID-19, the need for early childhood education digital resources has never been greater. It's driving parents to search for new and more innovative ways to entertain and stimulate their kids' growing minds, and as a partner of parents, Wyeth Nutrition China knew this was the perfect time to help. Ogilvy Shanghai, in collaboration with Wyeth's premium infant formula brand Illuma, launched the "Voice Doodler", a one-of-a-kind mobile experience on WeChat that lets parents and children create their own digital storybooks using nothing but their voice. At the touch of a button, users can narrate their stories and see their words transformed into animated illustrations in real-time. Using a combination of speech recognition technology and machine learning, the "Voice Doodler" enables a revolutionary and personalized storytelling experience, and a whole new way to help children nurture their imagination and unleash their inner talent. The stories are also sharable, giving families separated by lockdowns and travel bans a whole new way to connect during this difficult time.VIEW THE SPOT  Tencent has released this video that provides tips for more than 40,000 employees worldwide to stay safe as they begin to resume pre-pandemic work and life. From online meeting to separate dining, the tips cover every aspects of work and life and are creatively presented by dance moves in the video. Tencent created this short video to remind its employees to remain vigilant as the coronavirus pandemic eases in China yet still continues abroad. VIEW THE SPOT 999 Piyanping: 999 Love Without Itch of Heart Lipstick 999 Piyanping is a well known over the counter pharmaceutical brand in China and was traditionally very popular with the older generation but in need of an image overhaul to make it appeal to younger people. This is where the creative team at Serviceplan China came in to work their magic on the brand and come up with a sequel to the successful â999 Warm-hearted Leggings' campaign, which became a Chinese internet sensation and won Gold at Spikes Asia in October 2019. VIEW THE CONCEPT  Kuaile Pie is a snack brand making a chocolate layer cake. The key sales point of the product is the tender cream filling inside the pie. They would like to emphasize the key sales point on a group of posters, to attract consumers to choose them.We proposed the idea of 'Tender Hearted' and shot a group of photographs under the theme. In the photograph there are two strong black men with beautiful muscles, one is wearing a pair of boxing glove but knitting a white baby sweater, another one looks like he is feeding the white baby. VIEW THE BLACK MOB AD VIEW THE BLACK BOXER AD  Yan Ji You is a China's famous chain bookstore brand. The company wishes to enhance its brand name and attract more consumers by way of producing a new series of posters. The brand gene of Yan Ji You is a 'unique reading philosophy', therefore we use unique forms of artistic expression, to make consumers re-understand the books from different perspectives. We pick 8 different types of books from bookstore bestsellers, including Children, Financial management, literature, science fiction, psychology, art design, life aesthetic, etc., reappear the classical scene of the books three-dimensional by creating a series of posters which have strong visual impact. VIEW THE LITTLE PIGS AD VIEW THE BULLET AD VIEW THE METAMORPHOSIS AD VIEW THE FANTASY AD VIEW THE WIN FRIENDS AD VIEW THE NATURALIST AD VIEW THE ART HISTORY AD  Tencent is China's top Internet-based platform and technology company; it cooperates with famous schools and enterprises to provide young people with free internship experience projects. The brand hopes to create a series of impressive posters to communicate with youth. We dig into the internship content provided by enterprises, combined it with hobbies and interests of youth, and used an exaggerated visual expression. Swim in the night-shrouded water, spend a night with whale sharks, various fish are formed into waves; the picture embodies a project of having an overnight camping experience in Chimelong, exploring the secret of the ocean kingdom.VIEW THE WHALE SHARK AD VIEW THE MUSEUM AD VIEW THE BASKETBALL AD VIEW THE BOOK AD VIEW THE AI AD KFC: Colonel Generator Jean-Baptiste Le Divelec has created this interactive 'Colonel Generator' which through AI generates a new Colonel Sanders daily. VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT VIEW THE FOURTH CONCEPT  Zulu Alpha Kilo, Canada spots for the Subaru ImprezaVIEW THE SMILING SPOT VIEW THE BLANDNESS SPOT VIEW THE BLAH SPOT VIEW THE DULLNESS SPOT Blitzwolf: You Can Shake as Much as You Want Blitzwolf has a Tripod Anti Shake Bluetooth Selfie Stick and its releasing a new campaign in a partnership with OPPO.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Every Lunar New Year, Chinese people all over the world engage in a time honored tradition where money is gifted in little red envelopes. While this tradition is practiced with many variations, generally family elders gift these red pockets to the young, who return the favor once they are grown and married. Thus the cycle of good fortune is received and returned in kind. As a show of respect, it is proper etiquette to kindly decline these gifts when presented, though also to eventually accept in politeness as a sign of respect. But what happens when the game is taken to another level? One child is determined to find out in this Nike spot. Agency: Wieden Kennedy, Shanghai.VIEW THE SPOT iPhone 11 Pro: Chinese New Year 2020 - Daughter Apple has released this film about three generations of Chinese women coming together at Chinese New Year. Shot on the iPhone 11 Pro and directed by Theodore Melfi the film stars Zhou Xun, China's leading actress.VIEW THE SPOT OPPO: Show Cristiano Who´s the Boss OPPO gamepad C1 is carefully designed based on ergonomics. The arc-shaped body corners and the back of the non-slip silicone palm rest perfectly fit the palm curvature. Comfortable grip while preventing hand sweat and slipping.Agency: OPPO Creative VIEW THE AD  Airbnb has launched a master film to help us all reconnect with the traditions of the past, the traditions we're in danger of losing as the generations pass. Entitled "Lost & Found", the film has launched across social media platforms. The campaign from Mother Shanghai aims to support Airbnb in bringing 40 Intangible Cultural Heritage (ICH) experiences to Beijing, Chengdu, Guangzhou & Qiandongnan through their platform. The films aim to bring new meanings, new perspectives and new energy to the featured Chinese cultural heritage, empowering the sustainable development of cultural preservation in China.VIEW THE 30 SECOND SPOT VIEW THE EXTENDED SPOT  Draftline China has created this concept for Budweiser that allows Chinese football fans to live their dreams.VIEW THE CONCEPT Budweiser: Charge The World Budweiser becomes the official beer of Premier League from 2019 to 2022. When it comes to Premier League, there's no other fans like Chinese fans. They have to fight a time difference, set alarm at 3am to watch the matches, alone and keep quiet. They can't cheer their teams or celebrate properly. This goes completely against the nature as fans, yet they stay true to their teams and support them with nothing left. From the sponsor of Premier League to the sponsor of Premier Fans. Agency: draftline VIEW THE TV SPOT VIEW THE PREMIER NO12 OUTDOOR VIEW CHARGE THE WORLD OUTDOOR VIEW THE KISS AD Corona: Recycled Glass Dome Lodge Hainan has the most spectacular beaches, but due to limited efforts in recycling beer bottles, a large amount of beer bottles were left on the beaches and in the ocean, causing marine pollution and injuries. Corona has been committed to beach protection for a long time. We have decided to recycle Corona's empty bottles at the Hainan beach in a creative way to help people build environmental awareness and contribute to the local economy.We set u p 10 drop-off vending machines in the Sanya Bay area to collect empty Corona bottles. VIEW THE CONCEPT Merchants Union Consumer Finance Company Limited: MU Loan Gone are the grandiose aspirations and beautiful sceneries. In place, is a series of ads that are quirky as well as entertaining. The product is Merchants Union Consumer Finance Company Limited (MU Personal Loan), a personal (micro) loan that is designed for the younger generation.Agency: F5, Shanghai VIEW THE SPOT Puma: Run My Way In an exemplary example and stamp of approval from Spikes Asia, of how technology enhances creativity, Puma's Interactive Shanghai experience 'Run My Way' bagged Silver in the Overall Aesthetic Design category at the revered Spikes Asia, celebrating PUMA's latest running campaign for the new Hybrid Astro, inviting consumers to test new shoes whilst running through a PUMA-inspired mythical world in the form of the customized PUMA avatar. The footwear giant teamed up with creative production partner MediaMonks to develop an interactive running experience cementing MediaMonks' marketplace reputation in digital craft. VIEW OUTDOOR Tencent : Great Moments Can Last As the largest live streaming social media platform in China, Tencent Video is always looking to communicate with consumers with new ways.We noticed that these people may never see themselves when they are buried deeply into the plot displayed by one small screen. Surprised, indulging, wretched, scared, moved, heartbroken⦠all these touching moments never had a chance to be captured for eternity. Agency: The Nine, Shanghai VIEW OUTDOOR  Wieden + Kennedy, Shanghai has released these three basketball related spots for Nike China.VIEW THE DUMPLING MAKER SPOT VIEW THE FARMER SPOT VIEW THE TEACHER SPOT  RedBank, Beijing and Illusion, Bangkok have illustrated this 'SHUSH!' print campaign for 360 QIKU.VIEW THE MARKET AD VIEW THE STATION AD VIEW THE RESTAURANT AD  Fresh Film Director Ivo Wejgaard has directed a futuristic spot to launch Huawei's Honor 20 phone. Filmed entirely in Bangkok, 'Capture Wonder' introduces the Honor's high-performance selfie camera with AI technology. Ivo created an elaborate futuristic journey taking us through a series of worlds that showcase the Honor 20's unique quad camera functions. The audience is transported through the landscape - from jungles to underwater - by up and coming model, Gertrud Kiisa. Ivo once again collaborated with his long term DOP Pascal Wilder and an incredible team of animators and VFX artists to build the unique new world for Huawei's new model.Agency: Publicis, Shanghai / Marcel, Paris VIEW THE SPOT Carabao: What Fuels Your Fighting Spirit? In recent history, the remarkable rise of the Chinese economy has been built upon the hard work of those who go above and beyond. But now, amidst slowing growth, more than ever they need the energy to keep fighting for a better life for themselves and their families. Carabao, the global energy drink brand from Thailand, has launched a new campaign that celebrates the will of the Chinese people to keep going no matter how hard things get. Developed by BBH China, the campaign positions Carabao as an energy drink for real people on real missions with real needs for energy, in a category context dominated by celebrities and extreme sports sponsorships.VIEW THE SPOT Baidu DuerOS 2019: Artificial Intelligence Excellence The Baidu DuerOS 2019 is the latest upgrade in the company's quest for artificial intelligence excellence. The new upgrade is so advanced; it can recognize micro expressions and hand gestures. And that's together with the usual upgrade of Smart Recommendations, Child Safety and Smart App Recommendation. F5 Shanghai together with Baidu created a series of short commercials, each real-to-life to demonstrates the capabilities of the DuerOS2019. VIEW THE SPOTS  Nike has showcased a number of incredible Chinese athletes in its latest spot, entitled 'Further Than Ever.' Created by Wieden + Kennedy Shanghai and produced by Academy Films, the sleek film gets into the minds of a range of athletes - showing how they're capable of overcoming doubts, judgement, and pessimism. Directed by Ian Pons Jewell, the short proves that 'Each time they say 'you're going too far' ... push further.'VIEW THE SPOT Nanfu : Extraordinary Electric Power Nanfu Battery Co. is an alkaline battery manufacturer and supplier. The company wishes to enhance its brand name and attract more consumers by way of producing a new series of prints. Nanfu Battery products are famous for their ability to provide extraordinary electric power, and that kind of energy reminds us of people with great physical power. Agency: The Nine, ShanghaiVIEW THE SUMO AD VIEW THE KUNGFU AD KFC: Christmas Pocket Store With one store for every 240,000 people how could KFC China open more stores to sell to more Chinese consumers?VIEW THE CONCEPT The One Club: The Right People The Right Answers Portfolio Night is a globe-spanning event where aspiring young advertising, art directors, copywriters and other creatives have the opportunity to meet with esteemed creative directors, in a fast-paced evening of advice, networking and recruitment. This year, Portfolio Night came to Guangzhou for the first time. As the city host, INSIGHT GROUP created these videos to tell everyone "The right people, the right answers" . If you want to get some really helpful advice, just come to join us.VIEW THE IRONSMITH SPOT VIEW THE MASTER SPOT VIEW THE OFFICE SPOT VIEW THE STORE SPOT VIEW THE TATTOO SPOT Samsung’s 2019 Corporate Social Responsibility Project: BACK2L For Samsung's 2019 Corporate Social Responsibility Project, Cheil launched a creative campaign to help young Chinese people acquire CPR skills: BACK2LIFE. In this campaign, Cheil cooperated with Blood River, which is one of China's most famous MOBA(Multiplayer Online Battle Arena) game platform, and hacked in this game to get gamers to learn life-saving CPR. In China, less than 1% know how to perform CPR*. The BACK2LIFE campaign, created jointly by Cheil PengTai and Cheil Worldwide Hong Kong, aimed to solve this problem. VIEW THE SPOT 999 Cold Remedy: 999 Warm-Hearted Leggings 999 Cold Remedyis the top selling cold and flu medicine in China. Its classic "999" green and white box is one of the essential items in every Chinese household. The brand's look and feel had remained the same since it was first launched in 1991. 999 wanted to rejuvenate its brand image and to attract a younger generation to the product, while communicating 999's core value "Feeling Warm, from Heart to Heart." Agency: Serviceplan, ChinaVIEW THE SPOT Piracy Blockr Illegal cam recordings cost the film and entertainment industry billions of dollars in losses each year, but so far no attempts to curb the problem, from scare tactic campaigns to increased theatre personnel, have made a significant dent in this illegal industry. Ogilvy has joined with Focus Film Media, part of Focus Media Group, to develop a new way to combat piracy, right at the source. The 'Piracy Blockr,' inspired by age-old technology found in TV remote controls and other electronic gadgets, uses infrared light to create a watermark on any illegally filmed footage, rendering it useless to sell, while having no effect on the other theatre patrons' experience of the film.VIEW THE CONCEPT Saamix Multi-purpose Cleaner: Delete the Dirt Saamix Multi-purpose Cleaner deletes dirt fast. Agency W Shanghai.VIEW THE KITCHEN AD VIEW THE TOILET AD VIEW THE BATHROOM AD  Leading German sportswear brand PUMA is reinventing its classic sportswear range for the Chinese market with a new cinematic advertisement featuring Chinese dancer-turned-actor-singer heart-throb, Yang Yang. Working together with VMLY&R, the new advertisement, which launched in China in January, aims to highlight the brand's iconic street-style, embodied by Yang Yang, as the leader of a growing movement of empowered individuals, each with their own unique urban-style.VIEW THE SPOT Pinduoduo: Oil Hijack Pinduoduo is an e-commerce platform that offers a wide range of products from home appliances to daily groceries. They wanted to drive online traffic and increase sales of cooking oil with a promotion campaign.Agency: Beijing Dentsu Advertising Co.,Ltd VIEW THE CONCEPT  Rokid Me is a high-quality portable smart speaker. It produces beautiful sound quality, and can be controlled from the palm of the hand. Rokid sought to attract more consumers to take interest in this unique product. 'Handheld Concert' is the first of its kind. The Nine Shanghai created a huge poster of 12 meters by 23 meters. A three-dimensional sculpted arm from girlâs body in the poster forms a large palm-shaped stage. A diverse group of musicians successively step onto the stage, their sounds ranging from deep and soothing cello, to rap full of firepower, to the soft sweetness of traditional Kunqu opera. This concert parallels the concept of âRokid Me can be played in your palm every day.âVIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR VIEW SIXTH OUTDOOR VIEW SEVENTH OUTDOOR VIEW EIGHTH OUTDOOR VIEW NINTH OUTDOOR Wang Lao Ji: The Journey Home The biggest mass human migration in the world occurs around the Lunar New Year in China. Millions of people crowd into all kinds of transport in order to go home and celebrate the occasion. Most travel by car or bus. To mark this occasion, Wang Lao Ji, China's biggest and most celebrated traditional herbal drink brand, collaborates with Baidu to launch an interactive and virtual go home experience called 'The Journey Home', created and produced by Shanghai-based independent agency F5. 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OPPO Creative have created this ad for their wireless earphones