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Seen and noted
 O Boticorio, the most beloved beauty brand in Brazil, is calling for a conversation about the stigma and challenges involving relationships between mothers and adolescent children in a new Mother's Day campaign. A 2022 Harvard study indicated that the parents of teenagers feel just as lonely and depressed as their children, which has a direct effect on the development and consolidation of their relationship. VIEW THE SPOT  Cheil Worldwide has created a hard-hitting and impactful campaign for Save the Children Hong Kong, entitled The Sound of Violence, in which an immersive short film using the latest Dolby Atmos 7.1 Surround Sound technology was played before screenings of Hong Kong director and screenwriter Nick Cheuk's directorial debut, Time Still Turns the Pages, which earned him Best New Director at the Hong Kong Film Awards. In one of the world's most densely populated cities, domestic violence against children increased by 29% in 2023, according to the Hong Kong Police. People hear it all the time. But, as neighbours, most remain silent. VIEW THE SPOT  Volkswagen and adam&eveDDB are launching a new brand platform to celebrate the enduring role of the Volkswagen brand in the lives of their drivers and fans. The new platform, 'YourWagen' stems from the Volkswagen brand name, literally meaning 'people's car', and commemorates the love and emotional connection that drivers from all walks of life have for Volkswagen cars. YourWagen is set to be adopted on a global level and reach audiences in multiple markets from summer 2024.VIEW THE SPOT  Tyro are challenging the Big 4 banks to put better payments, banking and lending solutions in the hands of Australia's 2.6m small businesses. What sets Tyro apart is their focus and obsession on solving cashflow management problems for specific business across retail, hospitality, services, health and construction. We created an integrated campaign that leant into this obsession, with a new brand positioning, 'Into business big timeâ and a suite of TV spots showing Tyro employees absurdly camouflaged into businesses making sure every payment was seamless.VIEW THE 2 SPOTS  Twelve years ago, Apple launched the 7th Generation iPod Nano, its thinnest product ever at an astounding 5.4mm. Fast forward to 2024, Apple dethrones its thinnest product with the launch of the new 13-inch iPad Pro with an impossibly slim width of just 5.1mm. In this side-by-side game of millimeters, Apple presents a striking, yet simple visual - an iPad Pro next to an iPod Nano.VIEW THE SPOT  Set to the tune "All I ever Need is You" by Sonny & Cher, the "Crush" film culminates with everything being crushed into the thinnest product Apple has ever made. The new iPad Pro is packed with a wealth of pro features, apps, and possibilities.VIEW THE SPOT  Speedo, has partnered with independent creative agency MIRIMAR to create "Go Full Speedo," a global campaign that will serve as a relaunch for the swimwear brand during an Olympic year. The objective is to reclaim the Aussie brand's heritage and status as a global icon. Go Full Speedo is a rallying cry for swimmers worldwide. It's a mindset that represents total commitment in and out of the water. Ads will run in the USA, UK, Germany, France and Australia with media focusing on paid online video, influencer channels such as Meta and TikTok, and athlete-owned social channels. Mirimar produced three films-the "Go Full Speedo" launch film, "Towel Change," and "What Do You Call Them"-along with various cutdowns.VIEW THE SPOT  Pulco, in collaboration with TBWAParis, has just launched its new brand platform focusing on the versatility of its uses... This new initiative is part of an entirely absurd advertising saga, while remaining faithful to the style that characterized previous Pulco campaigns. Carried by three films directed by Hafid Benamar, awarded the title of Best Director of the year 2024, the brand creates its own language...VIEW THE SPOTS  Editora Taverna, a Brazilian publisher of literary works that explore insurgent themes such as politics, gender and sexuality, feminism and racial issues, has produced an emotionally gripping film that takes aim at the painful, persistent scourge of homophobia through the lens of Brazilian history. The film, "The Cure," poignantly dramatizes the use of discredited, harmful practices like "conversion therapy" against the LGBTQIAPN+ community wielded by the medical establishment nearly a century ago. VIEW THE SPOT The We Love NYC Collection: The Ratvertising Collection
INTEGRATED
May 08, 2024 13:06  "The Ratvertising Collection": Turning NYC trash into fashion. A fresh new campaign hits the streets of New York City, featuring the city's imperfections: notorious rat infestations, trash, and soaring rent prices. In a guerrilla "The Ratvertising campaign", led by a mascot-like figure called "RONY" (Rats of New York), the collection aims to turn the negative conversations surrounding the city into wearable items for sale.The Ratvertising Campaign was created by Founders, an independent advertising agency (www.founders-agency.com) VIEW THE SIX ADS  Windows95Man gets upgraded to the future with Valokuitunen's "Freedom Fiber Connection". Valokuitunen promise is "Freedom Fiber". They're Finland's only fiber optic internet company offering their clients the freedom to choose across the country. Their customers have the possibility to switch internet providers, if for example the prices go up or people want to choose a different kind of a deal.VIEW THE SPOT  From the get-go to the last second, the film circles around people's obsession with the home-grown refreshing drink - Lahori Zeera. The beverage category has many offerings and the communication space is heavily cluttered. With an ambition to become a household name, Lahori Zeera draws on its unique and zesty flavour. The visual spectacle, showing people in various scenarios hooked on Lahori Zeera, attempts to distinguish the drink from others in the market.VIEW THE SPOT  What is "Suntory -196C"? A well-loved alcoholic drink introduced in Japan in 2005, utilizes Suntory's unique technology to capture the full flavor of fresh fruits and deliver a refreshing taste. To unlock the secrets we created a "-19C Black Technology Laboratory" on Douyin to design exciting surprises especially for the younger audience.VIEW THE FOUR SPOTS  When we think about campaigns in the "education" category, typical scenes of classrooms, laboratories and ordinary students automatically come to mind. This time we put all that aside and immerse ourselves in the intensity of the sea and its unexpected changes to give a message of adaptation and improvement.VIEW THE SPOT  Sporting Clube de Portugal is the new Liga Portugal Betclic champion. As the main sponsor, Betclic and Perfect Storm Studio created a CGI video where a lion (the club symbol) arrives at Marques de Pombal in Lisbon (the centre of all the title celebrations).VIEW THE SPOT Tyrewise: Thanks Mate Tyrewise is a new scheme that ensures all tyres in New Zealand are recycled and repurposed properly, saving millions from going to landfill. The catch? Everyone's participation is mandatory. To educate the nation on this new scheme, we showed them that they're inadvertently saving the entire planet. And what better way to get people's attention than a blabbering monologue from an emotionally overwhelmed mechanic? Agency: Motion SicknessVIEW THE SPOT Whittaker's: Pantry Piece In 2023, Chevrolet's Tahoe SUV was awarded and recognized as the largest and most spacious vehicle in the category in the Bolivian automotive market. A spacious SUV, specifically for travel and families.VIEW THE TWO ADS  "Traditional Rivals" are not unique to AFL, but they are intrinsic. A huge round of football was played last weekend with many games pitting old rivals against one another. In the grandstands, however - when it comes to football fan food - there is nothing that rivals the traditional Four'N Twenty pie. It's lonely at the top.VIEW THE AD  In the cluttered fast food market, Kenny's is always looking to stand out and increase brand awareness. So when it came to International Star Wars Day, Kenny's wanted in.VIEW THE AD  BASA stands as the premier brand in Peru across its home, industrial, and small business lines. However, it possesses a unique asset previously untapped: the phonetic resemblance of "BASA" to "Vas a" in Spanish, which translates to "you're going to" in English. This phonetic link for creating messages aimed at inspiring entrepreneurs in their day (april 16). In these messages, BASA takes center stage, empowering entrepreneurs to achieve their dreams. Final text: You're going to be great. Happy entrepreneur's day.VIEW THE THREE ADS  During labor day, the last thing anyone wants to receive is a new task. But at Honda, we have one last task for you:Get in your Honda and enjoy the road.Happy labor day! VIEW THE ADS  Many people wear sports clothes in their daily life even though they donât practice any sports. Just because they look cool. Wearing sports clothes doesnât make you an athlete, but sure gets you closer to be one. Hydrate yourself!VIEW THE THREE ADS  Mexico City, April 30. To celebrate Lego's 90th anniversary, Archer Troy, the independent creative agency, created a series of actions and different activities for all its guests and fans in an epic celebration in Mexico City. Among these actions was a unique experience based on a natural imagination booster: THE AUDIO. Thus, "INFINITE POSSIBILITIES" was an auditory experiment in which we created the first-ever audio bricks that told different stories with exactly the same set of bricks. VIEW OUTDOOR  Great brand lines are hard to make, and easy to break. That's what creative translation agency franklyfluent set out to prove with their new outdoor guerilla and digital campaign showcasing what happens when you don't handle marketing copy with care. Mobile billboards were placed in strategic locations across London sporting a 'broken' version of iconic slogans from the likes of Nike, KFC, and Maybelline. The aim: replicate what happens when you let just any-old-someone take care of your marketing translations, instead of giving them the strategic rigour and creative craft they deserve.VIEW OUTDOOR Xtrim: The Ultimate Coach After 20 years, Club Sport Emelec found itself in the relegation zone of the Ecuadorian football championship. Simultaneously, Emelec's EA Sports team thrived, securing victory in the E-Liga Pro and earning a spot in the E-Libertadores. Xtrim, a proud sponsor of Emelec and an internet service provider connecting Ecuadorians to opportunities, wanted to show how effective Emelec's EA Sports team could be on the real football field. To do this, they brought in Sebastian Esparza, a top player from E-Ligapro, to join Emelec's coaching staff. VIEW OUTDOOR La Hora Tica: Trolling Trolls The Government of Costa Rica is being supported by an army of trolls from Vietnam. They attack media outlets and journalists on social media, this undermines press freedom and promotes misinformation. For one day we published all our social media content about the President and his government in Vietnamese instead of Spanish. This sparked discussions on fake account origins and misinformation. At the end of the day, we released a series of editorial videos explaining the reason behind the stunt and providing tips and tools for citizens to identify trolls and fake accounts.Results: 0 Trolls Attacks since stunt's launch 60% Social Reach 13,620,328 Social Impressions 9.2% Engagement Rate Trending Topic in Costa Rica VIEW THE CONCEPT Hahn: Hahn Champion-chip Ring As a part of Hahn's ongoing relationship with basketball we created a series of championship rings. People could win the rings by taking out the 3 on 3 comp at Hahn's Half Court Half Pub Event. The rings contained a hidden chip with a preloaded VAULT account allowing the user to make contactless purchases at BWS stores using the ring. Buying beer with your bling. How Good. VIEW THE CONCEPT Guest Judge: Steve Cochran, CCO, Saatchi & Saatchi, NZ This week's guest judge is Steve Cochran, chief creative officer at Saatchi & Saatchi, New Zealand. Winner: LYNX 'Robbery'. It's stupid from the first scene and doesn't let up till the last. And that makes it clever enough to take out first place for me. READ MORE  Vallenato is a music genre that has shaped Colombiaâs culture and its greatest legend is Rafael Escalona.So, when we needed to reconnect with Colombia, a country that saw Ford as every other American brand, we decided to do so by connecting with what represents them the most: their music. VIEW THE SPOT  BBDO Bangkok Unveils "Sorry if we spoil you too much" A Groundbreaking Campaign For TTC Motor, Mercedes-Benz Thailand's authorized retail partnerVIEW THE SPOT  Based on studies that reveal that the act of sharing meals creates affective memories powerful enough to make people diagnosed with Alzheimerâs relive moments, Nestlé and Publicis Brazil, launched the experiment âUnforgettable Recipes.â VIEW THE SPOT  The filmâs signature âApologies if work is a bit behind scheduleâ is a small wink at the common misconception that when there are delays on worksites, itâs somehow the workersâ fault. Here, BETC and Citroen offer their most tongue-in-cheek rebuttal: clearly, the workers have been off ice-dancing with their ë-Berlingos.VIEW THE SPOT Reporters Without Borders: The First Speech On the occasion of its 30th anniversary, Reporters Without Borders Germany (RSF) launches âThe First Speechâ â a campaign exposing the hopeful, beautiful words used by modern autocrats when becoming presidents, but who quickly turn against human rights and independent journalism. An observation that is supported by the campaign's tagline "The loss of freedom is never obvious at first." VIEW THE 3 SPOTS  What's better than using iconic movie styles to showcase sunglass models? That's exactly what Krys and TBWAParis did, drawing from famous film genres for their latest campaign. This new film takes viewers into a style showdown, symbolized by a clash of camera flashes between two heroes. VIEW THE SPOT  National Trust is looking to reach younger people with the debut of its new brand campaign, âSpace to feel.â Quiet Storm, in collaboration with the National Trustâs internal creative team, created the work, which is the agencyâs first for the brand since being appointed the Trustâs creative partner in the summer of 2023. VIEW THE SPOT  Jamel Debbouze, most well-known for his role as Lucien in Oscar-nominated Amélie, returns to advertising to support green gas. The film features sharp dialogue and a comedic staging that matches its ambition: to accelerate the decarbonization of France by drawing attention to green gas. VIEW THE SPOT  Pepsi has launched its latest global campaign. It brings new signing Jack Grealish together with global football talent, Son Heung-Min, Vini Jr. and Leah Williamson in the ultimate game of street football. VIEW THE SPOT |
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