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Seen and noted
Karangahape Road Business Association Karangahape Road, the Kings Cross of New Zealand, Aotearoa's most gritty and notorious strip. The time had come for the road to take on ârestaurant monthâ. So we created EAT IT, a campaign that serves as an ode to the road's provocative attitude, powerful sexuality and one of a kind gastronomical offering.VIEW OUTDOOR GMW: Australia & New Zealand Fullback As the official automotive partner of the One New Zealand Warriors, GWM are a big part of the NRL club. So when asked to write a campaign celebrating the sponsorship, there was already a natural synergy in comparing the brute strength, agility and powerful performance of the Tank 300 to every single player on the team. When you look at the sheer size of some of these athletes, âTankâ is most definitely a word that springs to mind. And from there, the campaign almost wrote itself as we created a different ad for every position on the field.VIEW 7 OUTDOORS HBO House Of The Dragon: Protect The Flock HBOâs House of the Dragon has returned to New Zealand, bringing with it the civil war between the two great families. And when a nation is founded on sheep and the war is between dragons, the stakes are much higher. To get ready for the premiere, DDB New Zealand and NEON put a truly kiwi twist on the show and created Baatlewear â armour protecting New Zealand sheep from becoming dragon food. VIEW THE SPOT VIEW OUTDOOR Jack Links: Lawnmower Guy After 10 years Jack Links departs from its award-winning "Man needs Meat" campaign to a new pitch "Make it Official". Using the same deep American voice and music theme, this no holds barred campaign pokes fun at the nation's unsung heroes. PLAY THE 4 SPOTS DoorDash: Tin Foil HatDoorDash has entered the New Zealand market as one of the big global players, so we needed to launch a new local campaign that showed we understand Kiwis, their sense of humour, and their food cravings.Luckily, we know the little things that make âem tick. We get it that they need us when the footyâs kicking off, the trafficâs jammed, and thereâs another weather bomb about to hit. PLAY THE SPOT DoorDash: Tine Foil HatDoorDash has entered the New Zealand market as one of the big global players, so we needed to launch a new local campaign that showed we understand Kiwis, their sense of humour, and their food cravings.PLAY THE SPOT Love Food Hate Waste: The Big Spoiler New Zealanders waste $3.2B of food annually, harming the environment and economy. To address this, Love Food Hate Waste NZ (LFHW) partnered with TBWANew Zealand to cut household food waste by 50% by 2030. They created mould-growing billboards from blue cheese in petri dishes to highlight the issue. Bootleg assisted in crafting these unique ads, which appeared in mid-April and developed mould over six weeks.VIEW 3 OUTDOORS Miele: Michael Meredith Home Grown with Michael Meredith.Come with us to explore your homegrown New Zealand talent with esteemed chef and long-time Miele brand ambassador, Michael Meredith. Miele's latest content series uncovers Michaelâs passion for locally crafted, sustainable produce that he can honour and respect by cooking to perfection using his Miele appliances. VIEW THE SPOT AA Insurance: Another World Garages are more than a garage for many Kiwi home dwellers, theyâre a happy place. Turns out they are as unique as each of us and sometimes the most interesting space within our homes â it's this individuality DDB Aotearoa wanted to celebrate with this campaign for AA Insurance. VIEW THE SPOT NZ Transport Agency Waka Kotahi: Tiki NZ Transport Agency Waka Kotahi's latest motorcycling safety campaign 'Hard Lessons' is based on the thinking that there's a lesson in every crash. But, for a number of reasons, riders don't always like to talk about them. This campaign is about getting experienced riders to talk openly about their crashes to prevent other riders from learning the same way.VIEW THE AD Anchor: World Milk Day 2024 World Milk Day exists to celebrate the delicious gift of real milk... And New Zealanders love our dairy. Anchor's new ads remind us why milk is worthy of celebration, by showing us what a melancholy place a milk-less world would be.VIEW THE 3 ADS Sorted: Invest in yourself In the fraught world of 2024, making the right decisions with money has never been harder. It requires having all the right information, and finding this information is complex - it's often impossible to know where to look first. VIEW THE 3 SPOTS AND 5 OUTDOOR ADS Frank Energy: Same Energy. Probably Cheaper. Too often in life, expensive things just aren't worth it. People buy into brands, perceiving that more value comes with the name. This rings particularly true in the energy sector. Utility companies craft shiny, emotionally-geared adverts to embed more 'value' into their product.VIEW OUTDOOR L'affare: Goodbye Instant Despite its widespread popularity, Instant Coffee faced criticism for its bitterness, often deemed inferior to its freshly brewed counterparts. It is survived by 3 flavours of Lâaffare freshly roasted coffee bags which offer the same convenience, but with a superior full-bodied flavour born of 30 years' roasting expertise.VIEW THE SPOT Pepperstone: Don't Be Fine With It This 45-second film formed part of the launch of Pepperstoneâs âDonât Be Fine With Itâ campaign. It aims to shake traders out of their apathy and stand out in a category often devoid of a sense of humour. VIEW THE SPOT Mission Electric: The See Through Bus Committed to reducing their footprint by 85%, Auckland Transport began rolling out a fleet of low emission vehicles - goodbye dirty old diesel, hello planet-friendly electric and hydrogen. But despite significant investments to create a sustainable network, many Aucklanders didnât know, didnât care, AND couldnât see the change.VIEW OUTDOOR Safer Boating : The World's Longest Safety BriefingNew Zealand boaties, especially males under 40, often lack proper respect for the water, resisting safety advice and gear. This is reflected in concerning statistics.Maritime NZ aimed to educate boaties on three key water safety messages: carry two ways to call for help, always wear a life jacket, and check the marine forecast. They needed a compelling approach to grab attention.PLAY THE SPOT Pedigree: Adoptable By Pedigree Adoptable is a first-of-its-kind initiative that combines proprietary technology with PEDIGREE®âs global ad reach to turn the brandâs digital ads into ads for shelter dogs, accelerating PEDIGREEâs mission to end dog homelessness.VIEW OUTDOOR Bargain Box: A Kiwi Favourite When you drive around New Zealand, youâll find all kinds of oversized statues that represent the region. Especially giant fruit and veg in towns famous for their fresh produce.So when Bargain Box, a proudly NZ owned and operated meal kit provider, wanted to highlight just how important local ingredients are to them, we created a giant Bargain Box to sit next to one the nationâs most iconic statues in Ohakune â the carrot capital of NZ. VIEW OUTDOOR Rebel Sport : It All Starts Here As New Zealandâs leading retailer for sporting goods, Rebel has seen a lot of firsts. From first soccer balls to first rugby boots, first netball bibs to first basketball hoops - Rebel has been at the beginning of young Kiwisâ sporting journeys for 28 years, sparking their big ambitions and firing up their love for the game.VIEW THE SPOT Jo Malone London: London At Play Jo Maloneâs latest spot âLondon at Playâ is full of heavy hitters, the film features one of Hollywood's favourite leading men, Tom Hardy and is directed by Sweetshop's BAFTA and Academy Award winner Edward Berger. Shot over two nights in London, the piece celebrates the city and all the colourful characters that go along with it, as Tom Hardy takes the audience on a walk through the beautiful melting pot that is uniquely London. VIEW THE SPOT Contact Energy: Good Plans It's a shared living situation here in Aotearoa, New Zealand. But with flatmates ranging from people to animals, trees and rocks, it isnât always going to be smooth sailing. Which is the case seen here, in a classic showdown. A stand-off in a kitchen between a flatmate who wants to turn on a dishwater whenever they feel like it, and another flatmate who wants to wait until 9 when itâs off-peak and benefits all. Flippers are drawn, a duel is had, and the electricity bill, along with this place we call home, emerge the winners. VIEW THE SPOT Milkrun: Situation Room After perfecting their speedy grocery delivery app in Australia, MILKRUN has expanded to Aotearoa. Theyâre ready to fill the fridges and pantries of Kiwis craving hassle-free shopping. The commercial, crafted by Eyes and Ears, aims to charm. It features The Busy Family, showing how a simple grocery run can be a logistical headacheâunless youâre using MILKRUN, that is.VIEW THE SPOT 2Degrees: The World's First TikTok Final Since 2009, 2degrees mobile has been fighting for fairness in New Zealand. As proud sponsors of the country's only major women's rugby tournament, we made it our mission to close the visibility gap and show the nation what theyâre missing out on by not getting the same exposure to Super Rugby Aupiki. VIEW THE CONCEPT Puhoi Valley: A Little Bit Naughty Puhoi Valley flavoured milks and yoghurts are naughty little treats packed with delicious, indulgent flavours, that canât help but make you feel a little bit naughty. To launch the products in New Zealand, DDB Aotearoa have created a campaign that celebrates those equally little, defiant acts of naughtiness that we all indulge in from time to time.VIEW THE SPOT Air New Zealand: Passports This spot is an enchanting narrative of a father-daughter duo whose bedtime story transforms into a mesmerising journey around the globe. In this epic tale, we follow a young adventurer as she faces giants, trolls, Elvis impersonators, dragons, and drag queens â all while embodying the spirit of exploration and wonder that Air New Zealand is known for.VIEW THE SPOT Adidas: Move For the Planet From a professional trying to break a world record, to an everyday person wanting to be able to run around the block without needing to stop. Itâs normal to create a goal in sport to help you progress further. To launch the next instalment of Move For The Planet - an adidas sustainability initiative that rewards users with a 1 Euro donation for every 10 minutes of movement they log on the adidas running appVIEW THE SPOT Taco Bell: Cheesy Crunchy Spicy Fresh Cheesy. Crunchy. Spicy. Fresh. Itâs a mouth-watering product description that doubles as a tagline, turned into a song about how bloody good Taco Bellâs Mexican-inspired creations really are. VIEW THE 3 SPOTS AT Mission Electric: Quietly ExcitingTyrewise: Thanks Mate Tyrewise is a new scheme that ensures all tyres in New Zealand are recycled and repurposed properly, saving millions from going to landfill. The catch? Everyone's participation is mandatory. To educate the nation on this new scheme, we showed them that they're inadvertently saving the entire planet. And what better way to get people's attention than a blabbering monologue from an emotionally overwhelmed mechanic? Agency: Motion SicknessVIEW THE SPOT Whittaker's: Pantry PieceAuckland Transport: At Kelly Tartons Bus Shelter AT has entered into its first commercial partnership, with Sea Life Kelly Tarltonâs, to drive patronage to the underwater aquarium via AT's bus service. The latest addition to our âAT to under the seaâ campaign makes the most of our seaside bus stop at the aquarium, and features die-cut shark bite posters.VIEW OUTDOOR NZ Transport Agency: Waka Kotahi NZ Transport Agency Waka Kotahi's latest motorcycling safety campaign 'Hard Lessons' is based on the thinking that there's a lesson in every crash. But, for a number of reasons, riders don't always like to talk about them. This campaign is about getting experienced riders to talk openly about their crashes to prevent other riders from learning the same way.VIEW THE SPOT VIEW THE AD PLAY THE SPOT Contact Energy: Flatties When youâre in a shared living situation with so many flatmates, there are bound to be a few issues that arise. Someone not replacing the toilet paper or drinking somebody elseâs milk or relying too heavily on the use of fossil fuels. We canât do much about the empty loo roll or milk stealers, but luckily Contact Energy is working on that last one by promising net zero energy generation by 2035.VIEW THE SPOT McDonalds: Add Ons Stand at the counter of any McDonaldâs and youâll hear a chorus of customers saying âaaaaaaaaaand aaaaaâ¦.â as they stare up at the menu board and decide which little treat to add to their go-to order. Aaaaand, we like that.VIEW 3 OUTDOORS Breast Cancer Foundation NZ: Maybe It's A Sign Breasts. Once theyâre on your mind, you begin to see them everywhere â or at least throughout Aotearoa, thanks to a visual Breast Cancer Foundation NZ (BCFNZ) mammogram reminder campaign, developed by Ogilvy NZ.Live now, the âMaybe itâs a signâ campaign aims to create an always on mammogram reminder, deploying images of breast-like objects throughout the country and on a hero social film with a simple call to action; maybe itâs time to book a mammogram. VIEW THE SPOT VIEW OUTDOOR Bank Of New Zealand: Lets Find A way In the latest iteration of its âLetâs find a wayâ platform, BNZ tackles one-size-fits-all advice. The campaign imagines a world where everyone follows the words of a fictitious financial influencer, and stops buying coffee.The campaign sees the same story cleverly told through the eyes of two different charactersVIEW THE 2 SPOTS Wake Kotahi: Motorcycles NZ Transport Agency Waka Kotahi (NZTA) have launched their latest motorcycling safety campaign, aiming to motivate even the most seasoned riders to mitigate the risks on every ride. The campaign features experienced riders from across the country talking openly about their own crashes, the near-catastrophic results and the lessons they lived to tell. VIEW THE SPOT Freya's: Variety Is Good When it comes bread, Kiwis are boring. Almost universally opting for the same bread day after day. Freya's with its diverse range of breads inspired by Europe, want Kiwis to break out of the loveless, bread-groundhog-day, and add some excitement to their breakfast tables, VIEW THE SPOT Pepperstone: Don't Be Fine With It Donât be fine with it â a campaign to snap traderâs out of their apathy and consider a switch to Pepperstone, whilst being hit in the face by John McEnroe.VIEW THE SPOT « First « Previous Next » Last » 2 of 63 |
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Auckland's first 100% electric double-decker bus is very quiet. But very exciting.
Bastion Shine have created these spots for Whittaker's.