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Seen and noted
 SOVA is the leading supplier of quality beds in Sweden. To promote their new store in Stockholm, they created a guerrilla campaign in the neighborhood, inviting people to a free bed testing session by promoting a better sleep cycle, on a cycle. VIEW OUTDOOR Balgan: Finally They'll Fall Asleep Easily Balagan is the most common birthday and play park for kids in Israel. The translation of the word Balagan is messy.Children fall asleep at the end of the day very late at night and after many 'wars' with their parents.Towards the beginning of the summer vacation, last month, we launched a campaign in 'Balagan Play Park' that shows children from 4 different families and 4 different houses, falling asleep finally early in funny positions after being exhausted from spending time in 'Balagan'.VIEW 4 OUTDOOR  South Australia is a pretty parochial state. So when one of our beloved brands sold out to an interstate company, it caused quite a stir. News outlets across the state covered the sale of the iconic pie maker, Balfours, to an interstate rival. As well as the public opinion surrounding it. The overwhelming sentiment was one of disappointment. VIEW OUTDOOR Verizon: Asset 15 Mr. President has launched a comms campaign for US-based service provider Verizon which sees the brand bring to market a first-of-its-kind AR mobile game. Using cutting-edge technology ASSET 15 is an augmented reality (AR) thriller for mobile devices. It was created in partnership with digital content studio 30 Ninja's, the company co-run by director-producer Doug Liman (The Bourne Identity, Mr. and Mrs. Smith). VIEW THE CONCEPT  Pizza Pizza is fighting back against shrinkflation with its new menu item, the Growflation Pizza, available now. As other brands offer less for the same price, the Growflation Pizza is the exact opposite: a medium pizza for the price of a small or 44% more pizza. VIEW THE SPOT  Kia's association with Surrey County Cricket club and the synonymous Kia Oval now stretches over a decade going into the new season there was a desire to make this relationship "bigger and better" with new, fresh content. VIEW THE SPOT  Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, is today launching an awareness campaign for the ongoing huge range of improvements TfL is making across its network. The campaign aims to show Londoners how much TfL cares about its customers and what improvements are happening across their services whether it's the Tube, buses, London Overground, DLR, Elizabeth line, trams, roads or Cycleways. VIEW THE SPOT  Elvie, the innovative FemTech brand whose mission is to improve women's lives through smarter technology, has launched a global social media campaign encouraging women to take charge of their pelvic floor health by using its Elvie Trainer. The Elvie Trainer is a cutting-edge piece of technology helping women to correctly and consistently train their pelvic floor. Benefits of a strong pelvic floor include, better bladder control; stronger and longer lasting orgasms; and faster prenatal recovery. VIEW THE SPOT  Budweiser, the proud partner of the England Women's team since 2019, kicks off its new multi-channel campaign ahead of the 2023 FIFA Women's World CupTM, featuring Beth Mead and England football legend Karen Carney. Delivered across VOD, social, digital and Out of Home, the campaign 'Greatness is Yours to Take', is centred on those who never give up and who grab every opportunity that comes their way VIEW THE SPOT  Consumer electronics giant OPPO have launched the Monroe series of their Reno 10 model of mobile phone with a new global campaign created and produced by international production studio HAMLET. Directed by Tucker Bliss through HAMLET, 'Can I have my phone back?' is a feel good two minute TV spot highlighting the photographic capabilities of the new Reno Monroe model. Recognising the significance of capturing meaningful moments and the art of taking a great photo for their tech-savvy consumers, OPPO developed the state-of-the-art pro-portrait lens for the Reno model. VIEW THE SPOT  Heineken celebrates its 150 years by honoring the passions of its loyal customers worldwide. Through a global campaign centered around conviviality and the playful misspelling of its brand, Heineken embraces the various ways in which consumers refer to it. In Italy, the "Good Times" brand forms an exclusive partnership with MSGM, one of the most prominent fashion brands of the Italian landscape, resulting in a limited-edition capsule collection consisting of 150 pieces. VIEW THE SPOT  Today, the Big Issue Group (BIG) has unveiled a striking new out of home campaign, which aims to reframe the public's perception of what it means to sell the Big Issue and to highlight the hard work of its vendors. The campaign is designed to highlight that, despite not having a traditional bricks and mortar outlet from which to sell, vendors are running mini businesses, buying and selling copies of the magazine to earn a living in order to change their lives. VIEW OUTDOOR Pinterest: Unboring My Boardroom Dancing disco busts. Emergency pizza buttons. Giant smiling cat heads. Anything they could discover on Pinterest, they could do. See how award-winning agencies McCann, JOAN Creative and Mojo Supermarket manifested wild and wonderful boardrooms using Pinterest to find ideas and bring them to life. VIEW THE CONCEPT L'Enfant Bleu Association: Sharenting More and more parents are sharing photos of their children on social media. This trend even has a name: sharenting. This practice now has terrible consequences: 50% of photos published on paedophilic forums are pictures taken by parents and innocently shared publicly on their social networks. Unfortunately, few parents are aware of this risk. After successfully alerting the world to child abuse via its multi-award-winning Undercover Avatar campaign, L'Enfant Bleu Association has decided to raise awareness among parents about a new topic by publishing a special children's book. This book, intended to be read to young children by their parents, tells the story of Emma's favourite cuddly toy. VIEW THE CONCEPT Live Ocean: The Real Watergate DDB Group Aotearoa, Live Ocean, and VICE joined forces to unveil "The Real Watergate," spotlighting the ocean's crucial role in combating climate change and elevating ocean health as a priority. On World Ocean Day 2023, renowned ocean advocates from around the world united to call for urgent action to prioritise the health of the ocean. "The Real Watergate" reveals the vital role a healthy ocean plays as our greatest ally in the fight against climate change, highlighting how it's done the heavy lifting for us as the planet's largest carbon sink and kept global temperatures at a habitable level.VIEW THE BOTH CONCEPTS Health& Wellbeing Queensland : Welcome To Podsquad Health and Wellbeing Queensland has partnered with Khemistry to take a new approach to combating unhealthy weight amongst children with the launch of Podsquad, a first-of-its-kind behaviour change program aimed at 5 -12 year olds. Developed in partnership with universities, healthcare professionals and the real experts (children), Podsquad transports kids to an enchanting world of games, puzzles, songs, animations, quizzes and quests, all designed to build real-world healthy habits.VIEW THE CONCEPT JongOut: Your Place To Some of the strongest LGBTQIA talent in the Dutch creative agency landscape have collaborated on a powerful new creative campaign to mark the relaunch of Jong&Out, the world's first social media platform for queer youth in the Netherlands. Celebrating the many facets of queer joy, the campaign is centred on the idea of a space that young LGBTQIA people can define for themselves - something the entire pro-bono team wished they could have had access to as queer teenagers. VIEW THE SPOT  the Ad Council and Brady, in partnership with dentsu, launched the newest addition to the life-saving End Family Fire program: 'Safe Stories,' a multimedia campaign and immersive digital experience that shares the real stories of seven people who contemplated taking their own life by a firearm. The effort, which is told through a book that doubles as a gun safe, encourages safe storage to prevent a personal moment of crisis from turning into a tragedy.VIEW THE SPOT Rakuten Kobo: Be A Reader Not A Follower E-reader brand Rakuten Kobo knows that there's nothing better than a good sequel, which is why it's bringing back its 'Be a reader, not a follower' campaign following its successful 2022 debut. Kobo has built upon and elevated the campaign to a brand platform for 2023, while retaining the good-natured humour that characterised last year's campaign. The work is once again by Toronto agency The Garden. VIEW THE SPOT  Brimming with quirkiness, charm, and character, the films offer a delightful and light-hearted approach to exploring Helga's range, sparking excitement and inspiring a nourishing journey of warmth and generosity. The absolute brilliance is how key the bread is to the story. It's an authentic part of daily life. It's not simply a piece of food. It's the character's own creation an extension of their personality.Jon and his team executed four unique films, accompanied by 4 hero stills, to produce a cinematic and sophisticated story with a modern edge.VIEW THE SPOT  Life is busy, especially in summer, and before you know it the dayâs gotten in the way and dinnertime is fast approaching. In the agency's latest Food Love Stories instalment for Tesco, one family faces just this scenario, but within a new family dynamic VIEW THE SPOT Pure Rush: Get The Writers Back Natural soap brand Pure Rush is launching a viral effort this week to support out-of-work writers during the contentious writers strike. For the month of July, the company is offering all Pure Rush customers 15% off their orders at PureRushSoap.com and will donate 15% of all July profits to the Writers Guild of America West via the Entertainment Community Fund. Customers can also use the GetTheWritersBack.com link to go directly to the page for the promotion to view the ad and learn more about the product and the cause.VIEW THE SPOT VIEW THE CONCEPT American Tourister: Leave Room For The Unexpected American Tourister, a leader in the travel luggage category, is delighted to announce the highly anticipated launch of its newest campaign, marking a pivotal moment in the brand's ninety-year history. With an unwavering commitment to empowering spontaneous adventures, American Tourister embarks on a mission to shatter the monotony of everyday life and inspire travelers to embrace the unexpected. VIEW THE SPOT  Life gets overconnected, overscheduled, and overprogrammed. Disconnect and rediscover the joy of the open road. For the love of driving. Mobil 1. The world's leading synthetic motor oil. For tourists from Hungary, we remind you that : Verde Casino is a newly opened online casino that offers a wide range of choices for players. The site offers a wide range of slots, table games and live casino games, all at https://nyugatmedia.org The site's user-friendly design allows for easy navigation and fast gameplay.VIEW THE SPOT  Come with us on a trip down memory lane with this Turkish Airlines ad, where football legends Steven Gerrard and Cafu whisk you away on a playful journey through the vibrant streets of Istanbul. Their epic clash 18 years ago merges with the excitement of a new generation of stars ready to determine the next champion. Imagine an international ad based around football with irresistible vibes.VIEW THE SPOT SodaStream: If You Can Dream It You Can Stream It SodaStream, the world's leading sparkling water brand, has launched a new multi-channel media campaign, bringing to life the endless creations consumers can make with their SodaStream sparkling water maker. Under their new tagline 'If You Can Dream it, You Can Stream It', the campaign aims to inspire people to expand their creative horizons and reimagine their world in sparkling new ways. VIEW THE SPOT  BBDO MW and the maker of Planters Brand launch a new campaign introducing Millennial and Gen Z snackers to an irresistible new snack: Planters Flavored Cashews. The 'Surrender to the Cashew' campaign is led by a trio of TV spots centered around characters who have fallen into obsession with new Planters Flavored Cashews. The introduction kicks off with the humorous 'Cashew Talker' spot focused on a man who goes about his day talking to anyone willing and unwilling to listen to him chatter about Dill Pickle, Rosemary & Sea Salt, and Cinnamon & Brown Sugar Planters Flavored Cashews. In 'Baby Room Mural', a young woman admires her just-completed nursery mural, which to her partner's surprise has taken a dill pickle-flavoured turn in concept. VIEW THE SPOT  Apple has launched the latest instalment of its 'Relax, it's iPhone' campaign. The campaign from Apple Marcom and SMUGGLER director Ivan Zacharias highlights the benefits of iPhone 14 Plus all day battery life. 'Tractor' follows a man driving a slow tractor on a long, lonely road receiving directions from his iPhone 14 plus. Once he realises he has a long slow journey ahead, he fears loosing battery for mapping. He soon realises his iPhone 14 plus has a long lasting battery, meaning he can get through his journey easily. Ludacris track 'Two Miles An Hour' provides the soundtrack for the campaign.VIEW THE SPOT  Bumble, the women-first dating and social networking app, today launched a global campaign titled Kindness is Sexy featuring new content with actor Adam DiMarco. The partnership comes at a time when singles are more focused on kindness as a key element of their dating decisions.VIEW THE SPOT TheFork: You're All Set In its new campaign for TheFork, Droga5 extols the benefits of the online restaurant booking service, with a clear message to diners: You don't have to use TheFork when eating out, you'll just enjoy yourself more if you do.VIEW THE SPOT VIEW 2 OUTDOORS  As folks across the industry well know, great advertising takes months of strategizing, briefing, creating, and planning thousands of hours of hard work that, unfortunately, can often be let down by a less than hard-working media placement. Celebrating the time, effort, and energy that goes into bringing an advertising and media campaign to life, Amazon Ads has enlisted Anomaly to develop and launch a new global brand platform "Ads That Work as Hard as You Do," marking a new positioning for the brand. VIEW THE 30 SEC SPOT VIEW THE AUDIENCE INSIGHTS SPOT VIEW THE INTEGRATED MEDIA CHANNELS SPOT VIEW THE HOLISTIC MEASUREMENT SPOT  Subaru Canada is promoting its new 3-row Ascent SUV with the help of an unexpected backseat companion. The advertising campaign tells a heart-warming story about a farm girl and her large pet pig, who gets to leave the farm and see the city for the first time, thanks to the spacious and comfortable three-row Subaru Ascent.VIEW THE SPOT  LOLA MullenLowe & TALENTI, the best-selling gelato brand in the USA and a UNILEVER-owned brand, present their new campaign together: "Now Spoonless."The new campaign takes Talenti from its classic transparent jars to its new mini bar format with a charming homage. In the film, the brand says "thank you and goodbye" to spoonsVIEW THE SPOT  Tostadas and Tostaos Bimbo face fierce competition in Colombia, with bakeries that flood every corner of the neighbourhoods. That's why Bimbo decided to launch an integrated campaign aimed at elevating the significance of our toasts, turning them into a ritual a ritual that accompanies the mornings and afternoons of Colombians, elevating them into something sacred.Because Beyond the taste, eating Tostadas and Tostaos Bimbo is devotion. VIEW THE 2 ADS  We had to promote KFC's Night discounts that run from 6 PM to 10 PM. We discovered that the heaviest hours of traffic in Colombia coincide with those same hours, which is why we came up with a powerful message in the place where people stress the most at those times: public transport. Where we show through real images, daily situations that are lived there to make everyone feel identified, showing them that there's a better place to be at night: KFCVIEW THE 4 ADS  A little known aspect of the Royal Air Force's remit, the emerging field of space protection, is highlighted in a dramatic new recruitment campaign by the creative collective House 337.The campaign aims to make young people aware that there are a wide range of professions that can be pursued within the RAF all of them playing a vital role in forming the team that protects us from unexpected threats. VIEW OUTDOOR  Fiat says goodbye to grey and invites you to discover its new world in colour: in Leo Burnett's activation stars Olivier Francois, FIAT CEO, on board the new Fiat 600e. It's the cheerful and vibrant colours that best represent Italy and Italianness, not grey. VIEW 2 OUTDOORS Auckland Transport: Invisible Hazards Inattentional blindness is a phenomenon that causes people to miss things happening right in front of them due to a lack of focus. Drivers who experience this only see and perceive 50% of dangers on the road with them. Auckland Transport needed a new angle to convince New Zealanders that driving requires their full attention, ultimately reducing harm on the roads. So unlike traditional road safety ads that highlight hazards, we hid them in plain sight.PLAY THE 2 SPOTS  American Express is encouraging people to "Keep Doing You" in a new dual-screen view campaign that reveals the many ways that the Amex Gold Card rewards you for the things you're already doing.Whether you love travel, music, entertainment, fashion or food, Amex Gold doesn't ask you to change your spending habits, instead you are simply rewarded for the things you buy anyway.VIEW THE SPOT  A serene summer camp turns eerie when rumors spread of a Samsung phone, known as the Z Flip, that possesses an irresistible power over anyone who lays eyes on it. Determined to never switch, a group of friends attempt to escape without seeing one. However, they soon discover that the very thing they fear most is actually the thing they want the most. Will they be able to escape the Samsung Z Flip, or will they be possessed with its power and join the flip side?VIEW THE SPOT « First « Previous Next » Last » 4 of 6 |
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