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OUTDOOR
 As a brand rooted in hip-hop and music culture, Menulog (the Aussie version of delivery service JustEats), wanted to create something true-to-brand to show off the range of their offering.To do so, they created Beatboards - an OOH campaign that played on recognisable hip-hop beats with lyrics that connected to the type of items you can order on their app. VIEW OUTDOOR  Squealing Pig promoted their custom Lesbian Pride Label and Mardi Gras sponsorship through a timely OOH campaign coinciding with Katy Perryâs pre-game performance at the AFL Grand Final (Australiaâs biggest sporting event).As a long-time supporter of the LGBTQIA+ community and ongoing sponsor of the Sydney Mardi Gras, every summer, Squealing Pig switches out the labels on their 750ml bottle of Rosé across the country, with nine limited-edition Pride Labels that feature bespoke cheeky rhymes and stories celebrating each of the Pride communities. VIEW OUTDOOR Whanau Ora: Real Time Reo In celebration of Te Wiki o te Reo MÄori (MÄori Language Week), WhÄnau Ora has launched an innovative digital out-of-home campaign, âReal-Time Reoâ.Designed to make te reo MÄori a part of everyday life, Real-Time Reo is a small step in the long journey of revitalising the indigenous language of New Zealand.VIEW OUTDOOR Delivereasy: Coward Delivereasy is New Zealandâs independent food & grocery delivery app that does things a little differently. Because theyâre New Zealand-owned, they pay staff fairly, employ real humans instead of robots, and unlike Uber, never cancel orders. At Delivereasy, weâll make your dreams come true. So long as your dreams can fit on a scooter or in a car.VIEW OUTDOOR Anchor Milk Real Good With the New Zealand Milk category in decline and in the absence of an industry body, we helped Anchor (the category leader) find milkâs confidence and reclaim its place as an amazing superfood. VIEW 6 OUTDOORS Sportscraft:Supporting Weightlifting This Mothers Day Sportscraft - Supporting Weightlifting this Motherâs DayIconic Australian fashion retailer Sportscraft, has been the official designer of Australian Olympic uniforms since 1984. In the lead-up to the Olympic Games, Sportscraft launched its 'Supports-craft' campaign, highlighting the brand's commitment to our Australian athletes.VIEW OUTDOOR  Speed is the number one illegal behaviour causing death and serious injuries on Western Australian roads.Explorative research revealed that a significant number of drivers who self-reportedly speed, often rationalise their behaviour with flawed excuses and misbeliefs.VIEW 3 OUTDOORS  With 3.8 million vulnerable people in the UK struggling to survive, The Big Issue has launched an innovative membership scheme. Supporters can contribute monthly to social enterprise projects that help those in poverty through upskilling, guidance, and support. The campaign cleverly uses familiar sign-up button iconography - the ubiquitous âhand pointerâ finger cursor VIEW OUTDOOR  This Saturday's AFL Grand Final is an indisputably gargantuan occasion. Telling yourself any different is a mind-bending exercise, which might leave you quite famished and in acute need of the game's ultimate comfort food: The Four'N Twenty pie.VIEW OUTDOOR  In Australia, the brown paper bag is as synonymous with alcohol as it is with Menulog delivery. So, to launch our alcohol service, we leveraged our most distinctive brand asset, the Menulog delivery bag and cleverly combined it with the brown paper bags found in bottle shops. VIEW OUTDOOR  With Valokuitunen, youâre always free to choose and switch your internet provider â nationwide. Theyâre Finlandâs only fiber optic internet company offering their clients the freedom to choose across the country.VIEW OUTDOOR  Overeem is an internationally renowned single malt whisky from one of the worldâs southernmost distilleries in Hobart, Tasmania. Our creative harnesses the billboardâs proximity to Hobartâs main airport, to showcase the unmistakable quality and craftsmanship of this premium spirit.VIEW OUTDOOR KFC: Double Down Teaser To whip up excitement ahead of the return of the iconic Double Down - and get fans guessing what the new flavour would be - KFC created an out-of-home teaser campaign purely in Korean. Anyone who held their iPhone camera up to the ad was instantly able to see the translation as 'DOUBLE DOWN', which would soon be revealed as the new Korean BBQ flavour. VIEW 3 OUTDOORS  Everyone is aware of the dangers of smoking, but that's only the visible harm from cigarette smoke. In reality, the toxins in cigarette smoke that are invisible can remain in the air for 2-5 hours and travel several hundred meters. VIEW OUTDOOR  Cornetto ice creams filled the streets as soon as the first rays of summer appeared. In celebration of this, the ice cream brand launched a hand-crafted poster campaign to boost brand awareness and evoke the feeling that summer starts with the first unwrapping of a Cornetto.VIEW THE OUTDOORS  For 12 days every 4 years during the Paralympic Games, the world rallies around disability. But what about every day that comes after? This work reminds us to continue thinking and acting inclusively beyond the games, because disability does not have a closing ceremony. VIEW OUTDOOR  For suicide prevention week and the first ever #988 Crisis Line Awareness Day, we took our activation to the campuses. In colleges and universities in the United States, suicide is the second most common cause of death among students. Roughly 12% or 24,000 of college students reported attempted suicide during their first four years in college. VIEW OUTDOOR  Letting fly with colourful language is the none-too-delicate impulse of some fans as they watch their teams play in stressful AFL football semi-finals. Of course, rather than filling the "swear jar", they can instead engage their mouths in hungrier pursuits - like devouring a Four'N Twenty pie.VIEW OUTDOOR  "You are the war, we are the children..." Sometimes, just changing a few words is enough to transform a manifesto of solidarity and hope into a message of denunciation and rebellion.We did just that for one of the most prestigious Public Art Contests promoted by Cheap Festival. This year's theme is "Fuck Far," dedicated to languages and provocations that speak of a future made of societies without weapons, states without armies, and communities liberated from the grief of war. VIEW OUTDOOR Extra Flamin Hot: Ashley Roberts Two weeks on from her very public red carpet sweat shaming, Pussycat Doll Ashley Roberts, has had the last laugh, it seems. The Heart Radio breakfast DJ has become the - very sweaty - face of Extra Flaminâ Hot snacks. As a brand proud of the physical reactions its spicy snacks stimulate, Extra Flaminâ Hot seized on the opportunity to celebrate what is a perfectly natural response to heat - by signing the sweaty star up to be the brandâs new dewy ambassador. VIEW OUTDOOR  Port Adelaide Enfield (PAE) is one of South Australiaâs largest council districts encompassing 52 suburbs and over 135,000 residents. A new brand positioning was launched that captured the spirit of PAE through the many locals who are unique as the district itself. An extensive outdoor campaign included bus shelters, billboards, supersites, retail and business precincts. VIEW 3 OUTDOORS DoorDash: Replacing Gold With Yeld Replacing the words we can say to look like those we can't.DoorDash is supporting the supporters, all 5 million Kiwi sports fans, by offering $1 deals every time NZ wins a medal. But there are strict branding guidelines surrounding the games we canât name. So we created an OOH campaign to give the impression of breaking the rules. Even though we didn't.VIEW 3 OUTDOORS  The Heineken Champions Cup is the most competitive club rugby tournament in the world. Itâs famous for its rivalry not just on the pitch, but in tunnels, changing rooms and in press conferences. Teams regularly use the media as a way target their opponent before they even step out on the field. But what about the fans? How could we give them a voice on game day?VIEW OUTDOOR  Netball is a safe space where (predominantly) women come together to play, socialise, and support each other. Pay It tapped into this environment, transforming it into a platform for raising awareness about domestic violence.VIEW 2 OUTDOORS KFC: The Hot Billboard Hot & Spicyâs highly-anticipated return to KFC's in New Zealand was easily this yearâs hottest comeback. And to make sure everyone knew exactly how hot it was, we borrowed a digital placement normally reserved for live weather temperature, and instead showed the actual temperature of freshly-cooked Hot & Spicy chicken, as if it were heating up the billboard.VIEW OUTDOOR  Peech, the sexual wellness brand known for its honest approach to intimacy, has launched a cheeky campaign to promote its own brand of lubricant, ensuring youâll never have to âspit on that thangâ again.⨠Peech believes in making pleasure safe, accessible, and fun. With the launch of âHawk Tuah In A Tube,â theyâre not just riding the meme wave â theyâre setting a new standard and helping de-taboo the use of lube.VIEW OUTDOOR Pak N Save: Ms Isla Value Stickman, New Zealandâs most popular 2D supermarket spokesperson has been seen outdoors before. But never like this. Thousands of Aucklanders at the Auckland Rainbow Parade were introduced to Stickmanâs Stick Queen persona Miss Isla Value, the budget queen from the house of Pakân. VIEW OUTDOOR  "At Tough-As, we're not just about products; we're about resilience, reliability, and ruggedness.Our ethos revolves around producing items that defy wear and tear, standing strong against the trials of everyday life. We're thrilled to introduce you to a range of products that redefine durability without compromise.VIEW OUTDOOR High Performance Sport New Zealand: Bravooooooo To celebrate New Zealand's most successful Olympic Games in history, Special Wellington and MBM have launched a nationwide celebration. Turned around from concept to live in less than 24 hours, High Performance Sport New Zealand is congratulating New Zealand's Olympic athletes loud and proud across Aotearoa in an integrated campaign, spanning billboards, news site takeovers and social media.VIEW OUTDOOR  Kayari and anew advertising Bangkok unveil innovative mosquito-repelling billboards, The Mos-kill-to Billboard. The campaign transforms ordinary billboards into mosquito-repelling billboards and installs them throughout Bangkok. These billboards incorporate three key features designed to keep communities and commuterâs mosquito-free. This billboard combines yellow light, which has been proven to deter mosquitoes, with 15 KHz frequency waves recommended by the WHO as a safe and effective mosquito deterrent, and Pyrethrum extract, a natural and safe mosquito repellent. These three features work together to enhance the billboardâs effectiveness in repelling mosquitoes. This creative initiative is particularly beneficial for people waiting at bus stops and those living in mosquito-prone areas, providing them with a safer and more comfortable environment. anew advertisingâs commitment to innovative solutions and community welfare is evident in this campaign, reflecting the companyâs motto: âNever Say Never, Always ANEW.âVIEW OUTDOOR Netflix: Handpainted Billboards Back in the 1980s, hand-painted movie billboards were plastered all over Manila, and cinemas all over the Philippines to promote local films. Nowadays, with the advent of digital technology, the art form is dying, and almost none remain. Fast-forward to 2024, Netflix Philippines acquired 6 Filipino films after their theatrical release. To announce the arrival of the titles on the platform, GIGIL Philippines and Netflix tapped into Filipino pop culture and revived the classic art of promoting filmsâthe hand-painted billboards. Netflix redesigned the movie posters to mirror the painstaking craft of hand-painting film posters back in the day. Colors, brush strokes, shadow placement, and typefaces were mimicked so the Filipino movie billboard can be given new life. To push the nostalgia, the billboards were placed on a spot where painted movie billboards used to be mounted. All the films made it to Netflix's Top 10.VIEW OUTDOOR  To show that coming to Parque La Colina is really worth it, we made a campaign so real that it was not designed or written by our creative team, it was made by the people themselves, with their videos, their photos and their way of writing on social networks. Thus was born the advertising campaign, less advertising of our client.VIEW 4 OUTDOORS  Primark, the international clothing retailer that offers quality fashion at value prices, launched its first brand campaign in the United States, entitled âThatâs So Primarkâ.VIEW 4 OUTDOORS  As the Paris 2024 Olympics approach, brands are beginning to present their innovative campaigns for this global event. One of these brands is the new Corona Cero, a 0.0% alcohol beer. Corona Cero represents an ideal alternative for those looking for new drinking occasions, enjoying a non-alcoholic beer, brewed with natural ingredients, that maintains all the characteristic flavor of Corona. And to amplify its concept of relaxation, Publicis Peru has launched the âRelaxing Adsâ campaign. This innovative OOH (Out Of Home) campaign ârelaxesâ the ads of other brands that show athletes exerting themselves or exercising. Thus, Corona Cero has positioned itself alongside the advertising of different sports brands such as Reebok, Smart Fit, Powerade and Klimax, inviting everyone to relax after any physical activity.VIEW 4 OUTDOORS Rebel Sport: 1 Fan Rebel Sport are dedicated to supporting Kiwis in their sporting dreams - whether theyâre at the top of their game, or just starting out. And so is Rebelâs brand mascot, the #1 Fan - a giant, wearable foam finger who shows up on TV and social, bringing the energy and backing all Kiwis to get out there and do more sport. support all the way over to Paris.VIEW OUTDOOR Flight Club: Unleash Your Inner Dart-Ist Flight Club launches in Sydney by turning city into a âdart galleryâ, via creative agency Born Flight Club - the innovative social darts concept - launched in Sydney by turning the city into a âdart galleryâ. The launch, conceptualised and executed by creative agency Born, saw Sydney's CBD turned into an outdoor exhibition of classic artworks⦠with darts in them.VIEW OUTDOOR ANZ: Layers Of Fraud Protection No single fraud safety measure is fool proof. This alarmingly honest insight sits at the foundation of the latest campaign by ANZ, New Zealandâs biggest bank. VIEW 4 OUTDOORS Big Save Furniture: Beds That Make Sense Before the cauldron had even been lit, the buzz in Paris wasn't about the Olympics themselves - but more about the uncomfortable cardboard beds in the village. Big Save Furniture (a supplier of comfortable, quality beds) didnât think New Zealandâs top athletes sleeping in sub-par beds made much sense at all.VIEW 4 OUTDOORS Mix Your Go:Working Out Movement isnât linear. While you might aim to travel from point A to point B, the path you choose can offer different experiences and benefits. Auckland, a city dominated by cars, faces a culture reliant on personal vehicles. Recognising this, Auckland Transport (AT) saw the need to encourage alternative modes of transport.VIEW 4 OUTDOORS |
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A New campaign from Australia's largest telco,Telstra goes outdoors.